0概念阶段-详细操作流程活动说明
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FPDT根据产品目标价格趋势、IPMT对产品目标毛利的要求，确定产品目标成本，并作为产品包需求的一部分，成为方案决策的依据之一。
制定产品质量目标和计划Define product quality objective and plan
/PQA-10
根据公司质量方针和策略，结合本产品的质量要求，制定本产品要达到的质量目标，以及为达成这些质量目标所采取的策略和行动的计划。
9、明确概念阶段项目计划、考评和汇报关系、日常沟通方式(PDT经理)；
9. Identify Concept Phase project plan, measurement and report relationship, day to day communication approach ( LPDT );
4、PDT核心组成员相互介绍(核心组成员)；
4. PDT core team members introduce to each other ( core team member)
5、概念阶段流程简要介绍(引导者/项目管理处经理）
5. Brief introduction of Concept Phase process ( facilitator/ Project Management Office manager)
12、领导动员。
12. Lead deliver mobilization speech
制定概念阶段项目计划
Develop Concept Phase Project Plan LPDT-20/FPDT-20/RDPDT-20/TSPDT-20/MNFPDT-20/PROPDT-20/MKTPDT-20
set up product target cost
制定产品目标成本
FPDT-27
According to the target price trend and IPMT's request on product's gross margin,with the help of LPDT and SE,FPDT set up the product target cost,which is one of offering request and decision base.
团队培训
Conduct Team Training
LPDT-04
在PDT开始工作前对PDT团队的系统培训，主要包括以下内容：
Provide systematic training to PDT before kick-off, including:
1、团队建设培训；
1. Team building;
制定标准策略developstandardstrategyse09根据概念阶段所能够获得的信息尽可能分析出与本产品有关的各个标准方面的状态并与产品设计需求建立对应关系为计划阶段进行的各产品设计活动系统设计和设计规格定义概要设计等提供来自标准方面的约束以保证产品的设计符合有关标准并为计划阶段进行制定产品标准计划活动打基础
活动/
活动号
Activity/ Activity ID
活动描述
Description
概念启动
Initiate Concept
IPMT-05
根据产品路标规划和规划基础活动的成果，总体组和产品行销部总工办对概念启动的可行性进行分析。
GTT and General Engineering Office of Product Marketing Department conduct feasibility analysis on initiation of concept based product roadmap planning and output from basic planning activities.
5、项目管理培训。
5. Project management
项目开工会
Conduct Project Kick-off
LPDT-13
LPDT召集PDT核心组举行的PDT第一次会议，参考议程：
LPDT call the first PDT core team meeting, agenda for reference:
2、集成产品开发流程培训，重点是概念阶段流程培训；
2. Integrated product development with focus on Concept Phase process
3、业务计划培训；
3. Business Plan
4、市场需求培训 Recap of previous work ( LPDT ) ( optional, if there is pre-research phase);
8、概念阶段交付件介绍(PDT经理)；
8. Introduction of Concept Phase deliverables ( LPDT );
LPDT组织PDT核心组成员共同讨论制定项目概念阶段计划，为概念阶段工作提供指引。
LPDT organize PDT core team member to discuss and develop Concept Phase project plan which is to be used as a guidance to Concept Phase activities.
According with company quality policy,satisfyingthe demand of the product quality, define the product quality objective and the plan which makes thestrategy and actionsto achieve these quality objective.
2. Coordinate with IPMT to make sure that PDT core team members and requirements analysis team members are in place
3、将项目任务书发布给PDT成员
3. Distribute charter to PDT members
Obtain and set up project accounting codes in the financial systems to capture project expenditures and actuals; obtain and reserve a set of part numbers for the offering; set up the user ids, privileges, etc. for PDT team members on the appropriate information systems; obtain appropriate licenses for the use of IT tools; set up the Project Files, Project Templates (WBS level 1) and Databases; work with IT to ensure that project operations are adequately supported.In the beginning of PDT setup and in the course of PDT running, collecting and maintainance the PDM configuration data of the PDT, includingprojects and groups
6、概念阶段团队成员的角色和职责(引导者或产品经理)；
6. PDT members' roles and responsibilities in Concept Phase ( facilitators or product manager)
7、前期工作回顾(PDT经理)（可选，如果有预研阶段的话）；
10、团队和个人测评指标及激励机制(LPDT)；
10. Team and individual measurement metrics and incentive mechanism ( LPDT);
11、签订资源承诺书（可选）；
11. Sign resource commitment letter (optional);
IPMT及相关专家进行产品概念启动评审，给出评审结论。评审通过，则组织成立PDT，开始概念阶段工作。整个评审工作从总体组提交材料到给出评审结论一般不超过6个工作日。
IPMT and appropriate subject matter expertise perform review on concept initiation and make decisions. When approval is secured, then form PDT and start Concept Phase activities. Usually all review activities should be completed within 6 work days from GTT submit review package to final decision is made.
Interview Xx current and prospective customer base; present current Xx offering; review competitive landscape; identify customer segmentation; review customer requirements, current customer satisfaction; price against value received; time to market; service/warranty; transition plans; total cost of ownership, etc.; identify Xx market position by: model type, feature, channel mix, price, market share, customer satisfaction; identify areas of market leadership; identify areas of improvement; determine strategy for concept refinement.
1、项目目标介绍(PDT经理)；
1. Introduce project target (LPDT);
2、项目任务书宣读和接受仪式（PDT经理）；
2. Announce Charter ceremony ( LPDT);
3、宣读PDT核心组任命（产品线总监或项目管理处经理）；
3. Announce appointment of PDT core team member ( Product line director or Project Management Office manager )
准备项目环境
Set up Project Environment
POP-10
在财务系统中获得并建立项目会计帐目代码来获取项目支出和实际的花费；获得并保存产品的零部件清单；在合适的信息系统中为PDT成员建立用户ID、权限等；获取合适的IT工具使用许可；建立项目文件、项目模板（WBS 1级）和数据库；和IT一起工作来保证项目操作能被充分支持;在PDT建立和运行过程中，提供和维护PDM配置信息数据，包括项目、群组等。
接受项目任务书
Receive Project Charter
LPDT-03
1、与IPMT沟通，充分理解项目任务书；
1. Communicate with IPMT to make sure that they understand Charter well
2、与IPMT确认PDT核心组和需求分析组等资源到位；
验证市场需求
Validate Market Requirements
MKTPDT-30
对公司当前的和潜在的客户进行访谈；介绍公司当前的产品；审视竞争前景；确定客户细分；审视客户需求、目前的客户满意度；相对价值的价格；上市时间；服务/保证；迁移计划；整体成本等；根据以下要素确定市场定位：类型、特征、渠道组合、价格、市场份额、客户满意度；确定市场引导区域；确定改进领域；决定概念优化策略
组建PDT核心组/确定必要的外围组成员
Form Core PDT Team/Identify Necessary Extended Team Members
IPMT-10
选择和落实为完成该产品概念阶段任务所需的PDT成员，主要包括PDT经理和核心组成员，SE和POP。
Identify and obtain PDT members for continuing work of project for Concept Phase, mainly include PDT leader, core team members, SE and POP.
制定产品质量目标和计划Define product quality objective and plan
/PQA-10
根据公司质量方针和策略，结合本产品的质量要求，制定本产品要达到的质量目标，以及为达成这些质量目标所采取的策略和行动的计划。
9、明确概念阶段项目计划、考评和汇报关系、日常沟通方式(PDT经理)；
9. Identify Concept Phase project plan, measurement and report relationship, day to day communication approach ( LPDT );
4、PDT核心组成员相互介绍(核心组成员)；
4. PDT core team members introduce to each other ( core team member)
5、概念阶段流程简要介绍(引导者/项目管理处经理）
5. Brief introduction of Concept Phase process ( facilitator/ Project Management Office manager)
12、领导动员。
12. Lead deliver mobilization speech
制定概念阶段项目计划
Develop Concept Phase Project Plan LPDT-20/FPDT-20/RDPDT-20/TSPDT-20/MNFPDT-20/PROPDT-20/MKTPDT-20
set up product target cost
制定产品目标成本
FPDT-27
According to the target price trend and IPMT's request on product's gross margin,with the help of LPDT and SE,FPDT set up the product target cost,which is one of offering request and decision base.
团队培训
Conduct Team Training
LPDT-04
在PDT开始工作前对PDT团队的系统培训，主要包括以下内容：
Provide systematic training to PDT before kick-off, including:
1、团队建设培训；
1. Team building;
制定标准策略developstandardstrategyse09根据概念阶段所能够获得的信息尽可能分析出与本产品有关的各个标准方面的状态并与产品设计需求建立对应关系为计划阶段进行的各产品设计活动系统设计和设计规格定义概要设计等提供来自标准方面的约束以保证产品的设计符合有关标准并为计划阶段进行制定产品标准计划活动打基础
活动/
活动号
Activity/ Activity ID
活动描述
Description
概念启动
Initiate Concept
IPMT-05
根据产品路标规划和规划基础活动的成果，总体组和产品行销部总工办对概念启动的可行性进行分析。
GTT and General Engineering Office of Product Marketing Department conduct feasibility analysis on initiation of concept based product roadmap planning and output from basic planning activities.
5、项目管理培训。
5. Project management
项目开工会
Conduct Project Kick-off
LPDT-13
LPDT召集PDT核心组举行的PDT第一次会议，参考议程：
LPDT call the first PDT core team meeting, agenda for reference:
2、集成产品开发流程培训，重点是概念阶段流程培训；
2. Integrated product development with focus on Concept Phase process
3、业务计划培训；
3. Business Plan
4、市场需求培训 Recap of previous work ( LPDT ) ( optional, if there is pre-research phase);
8、概念阶段交付件介绍(PDT经理)；
8. Introduction of Concept Phase deliverables ( LPDT );
LPDT组织PDT核心组成员共同讨论制定项目概念阶段计划，为概念阶段工作提供指引。
LPDT organize PDT core team member to discuss and develop Concept Phase project plan which is to be used as a guidance to Concept Phase activities.
According with company quality policy,satisfyingthe demand of the product quality, define the product quality objective and the plan which makes thestrategy and actionsto achieve these quality objective.
2. Coordinate with IPMT to make sure that PDT core team members and requirements analysis team members are in place
3、将项目任务书发布给PDT成员
3. Distribute charter to PDT members
Obtain and set up project accounting codes in the financial systems to capture project expenditures and actuals; obtain and reserve a set of part numbers for the offering; set up the user ids, privileges, etc. for PDT team members on the appropriate information systems; obtain appropriate licenses for the use of IT tools; set up the Project Files, Project Templates (WBS level 1) and Databases; work with IT to ensure that project operations are adequately supported.In the beginning of PDT setup and in the course of PDT running, collecting and maintainance the PDM configuration data of the PDT, includingprojects and groups
6、概念阶段团队成员的角色和职责(引导者或产品经理)；
6. PDT members' roles and responsibilities in Concept Phase ( facilitators or product manager)
7、前期工作回顾(PDT经理)（可选，如果有预研阶段的话）；
10、团队和个人测评指标及激励机制(LPDT)；
10. Team and individual measurement metrics and incentive mechanism ( LPDT);
11、签订资源承诺书（可选）；
11. Sign resource commitment letter (optional);
IPMT及相关专家进行产品概念启动评审，给出评审结论。评审通过，则组织成立PDT，开始概念阶段工作。整个评审工作从总体组提交材料到给出评审结论一般不超过6个工作日。
IPMT and appropriate subject matter expertise perform review on concept initiation and make decisions. When approval is secured, then form PDT and start Concept Phase activities. Usually all review activities should be completed within 6 work days from GTT submit review package to final decision is made.
Interview Xx current and prospective customer base; present current Xx offering; review competitive landscape; identify customer segmentation; review customer requirements, current customer satisfaction; price against value received; time to market; service/warranty; transition plans; total cost of ownership, etc.; identify Xx market position by: model type, feature, channel mix, price, market share, customer satisfaction; identify areas of market leadership; identify areas of improvement; determine strategy for concept refinement.
1、项目目标介绍(PDT经理)；
1. Introduce project target (LPDT);
2、项目任务书宣读和接受仪式（PDT经理）；
2. Announce Charter ceremony ( LPDT);
3、宣读PDT核心组任命（产品线总监或项目管理处经理）；
3. Announce appointment of PDT core team member ( Product line director or Project Management Office manager )
准备项目环境
Set up Project Environment
POP-10
在财务系统中获得并建立项目会计帐目代码来获取项目支出和实际的花费；获得并保存产品的零部件清单；在合适的信息系统中为PDT成员建立用户ID、权限等；获取合适的IT工具使用许可；建立项目文件、项目模板（WBS 1级）和数据库；和IT一起工作来保证项目操作能被充分支持;在PDT建立和运行过程中，提供和维护PDM配置信息数据，包括项目、群组等。
接受项目任务书
Receive Project Charter
LPDT-03
1、与IPMT沟通，充分理解项目任务书；
1. Communicate with IPMT to make sure that they understand Charter well
2、与IPMT确认PDT核心组和需求分析组等资源到位；
验证市场需求
Validate Market Requirements
MKTPDT-30
对公司当前的和潜在的客户进行访谈；介绍公司当前的产品；审视竞争前景；确定客户细分；审视客户需求、目前的客户满意度；相对价值的价格；上市时间；服务/保证；迁移计划；整体成本等；根据以下要素确定市场定位：类型、特征、渠道组合、价格、市场份额、客户满意度；确定市场引导区域；确定改进领域；决定概念优化策略
组建PDT核心组/确定必要的外围组成员
Form Core PDT Team/Identify Necessary Extended Team Members
IPMT-10
选择和落实为完成该产品概念阶段任务所需的PDT成员，主要包括PDT经理和核心组成员，SE和POP。
Identify and obtain PDT members for continuing work of project for Concept Phase, mainly include PDT leader, core team members, SE and POP.