LinkedInTraining领英操作手册

Game Rules
Out of network Group member 3rd connection
2nd connection
1st co message 15/month/group
Connect if have full name Other InMail of introduction
• Target Company • Precise Profile • No Frontier
How to do so
Zero Inventory – JIT Recruitment
Raw Material
MKT Data
JD Profile
As more as Possible
Public
Searchable
Target Group
• Join the group in target industry or company alliance • Create a group to collect the candidates - daily
Similar Company
• Hidden tips in LinkedIn • Quick find the similar Key word and Company
Database
Strong Persuasion
TA Need
Quick Introduction of LinkedIn
Ignore the basic information, I’ll give you some data: Member revenue increased 17% year-over-year, to 400M 12% from Far East, 3% (13M) from China. 86% member have fluent English The average age of a LinkedIn user is 41 years old 79% of all users are 35 years old or older About 69% of users make over $60K per year 50% of all users are business decision makers 30% of traffic comes from mobile
Thank you
Mistake • Yelling to ocean • No feedback from us T•O DDiOzzy steps • Keep professional • Keep interesting • Keep logicality • Reward mechanism
How to do so
Global Social Media Use - Mobile
Social Recruitment Strategy
APP Type Business Social Media WIKI & Q&A Communication Microblog SNS
Social Recruitment Strategy
Media
Techno logy
Public AD
PR / Market
ing
Social Media
Company Social Media Recruitment Rate
Increase
89% 77%
240% in 54%
4 years 36%
2011
2012
2013
2014
Global Social Media Use
• Candidate Profile
Quick Question
• What is Social Media / Networking
• How do you think about the Social Media / Networking influence on the recruitment
S.E.O. (Search Engine Optimization)
Can be Searched
Clear Publish
Professional Interesting
Top Ranking
Valuable
Business Skill Recommendation
Perfect S.E.O.
InMail Introduction Connect
Direct contact
Target Talent for JIT in LinkedIn
Quick Boolean Search
• Use in Google, LinkedIn or other foreign searching website • Base on Boolean Operation • Can diminish the searching result
Social Recruitment Strategy
• Tools • • Sogou search for WeChat • QQ Group search (useful in IT) • Recruitment account in WeChat / Weibo • *Don’t only post position • Multi Accounts • Private Style VS Professional Style • Personal Content VS Company Content
linkedintraining领英操作手册
LinkedIn
Hugh@Mar.28th.
Agenda
• Social Networking Recruitment • JIT Recruitment • LinkedIn Tips
We will focus on
• Job Branding
• Talent Pool Mapping
Seven Tools
1. LinkedIn Recruiter. 2. The Jobs Network. 3. Analysis for the candidates who are interested in our job 4. LinkedIn Career Pages. 5. Jobs for You Web Ads. 6. Similar to the Top Ranking 7. Company Pages. 8. Work With Us. 9. Show the job posting on the side of every employee’s profile page 10. Recruitment Ads. 11. Similar to the First Page Banner
LinkedIn Report
• Free Report • Can be searched in Internet • Business Report • Include: • The most connection company • New joiner analysis • In/Out flow • Career page viewer analysis • Connect to Sales / KA for that
Brilliant Shining Important Natural Everywhere
Zero Inventory
Traditional Talent Pool
• Warm Candidates • Saved CV •…
Lean
JIT (Just in time)
Talent Pool Mapping