最新HND-大综合1-GU1答案资料
大学英语综合教程第一册课后习题答案
大学英语综合教程1课后习题第一篇Unit 11.那是个正规宴会，我照妈妈对我讲的那样穿着礼服去了。
（formal）As it was a formal dinner party, I wore formal dress, as Mother told me to.2.他的女朋友劝他趁抽烟的坏习惯尚未根深蒂固之前把它改掉。
（take hold）His girlfriend advised him to get out of his bad habit of smoking before it took hold.3.他们预料到下几个月电的需求量很大，决定增加生产。
Anticipating that the demand for electricity will be high during the next few months, they have decided to increase its production.4.据说比尔因一再违反公司的安全规章而被解雇。
（violate）It is said that Bill has been fired for continually violating the company‟s safety rules. Bill is said to have been fired for continually violating the company‟s safety rules.5.据报道地方政府已采取适当措施避免严重缺水（water shortage）的可能性。
It is reported that the government has taken proper measures to avoid the possibility of a severe water shortage.The local government is reported to have taken proper measures to avoid the possibili ty of a severe water shortage.6.苏珊（Susan）因车祸失去了双腿。
大学英语综合教程1课后答案.
The Answers to Unit 1Enhance Your Language Awareness(I) Working with Words and Expressions2. (1) obtain (2) confident (3) communicate (4) advantage(5) relevant (6) helpful (7) extreme (8) enjoyable(9) means (10) process (11) particularly (12) characters(13) astonished (14) apparently3. (1) fond of (2) is...related to (3) according to(4) To a certain degree (5) vice versa (6) no doubt(7) rid... of (8) cleared up (9) or else(10) at all costs (11) sure enough (12) let alone(13) similar to (14) It's no use (15) in my opinion (16) was worth(II) Increasing Your Word Power1. (1) c (2) d (3) b (4) b (5) b (6) d2. (1) highly/very (2) quite/very (3) quite/very/increasingly (4) quite/simply/very3.AdverbsAdjectivesefficientlyefficientparticularlyparticularfluentlyfluentquicklyquickcheaplycheap continually continual probably probable adventurously adventurousfinallyfinalsteadilysteadyslowlyslowsolemnlysolemnreallyrealapparently apparent tentatively tentativeexactlyexact4. No Mistake especial→ especiallynecessarily → necessaryfrequent → frequentlyNo Mistakeeasily → easyNo Mistakeindividually → individualmuch → manyhigh → highlyapparently → apparentremarkably → remarkableprobable → probablyNo Mistake(III) GrammarTask 1:(1) would/should (2) should/would (3) might (4) would(5) must (6) can't (7) should would (8) mustTask 2:(1) We passed the afternoon very pleasantly, roller-skating in the sun and talking about our childhood under a tree. / The afternoon passed very pleasantly, while we roller-skated in the sun and talked about our childhood under a tree.(2) On entering the lecture hall, I was surprised at the size of the crowd. / WhenIentered the lecture hall, I was surprised at the size of the crowd.(3) When I was only a small boy, my father took me to Beijing and we had a lot offun together.(4) To write well, a person must read good books.(IV) Cloze(1) doubt (2) efficient (3) where (4) advantage (5) afford (6) claim(7) fluently (8) qualified (9) extent (10) ridiculous (11) perfect (12) as(13) because (14) individual(V) Translation1. Translate the sentences(1) The baby can't even crawl yet, let alone walk.(2) Will claimed he was dining with a group of friends at the time of the murder, but in my opinion he told a lie.(3) To a certain extent the speed of reading is closely related to reading skills; and with reading skills you can cope with outside class reading better.(4) According to the regulation/rule, they both can play the game/participate in the game.(5) Some people assume that there is a Chinese equivalent for every Japanese word.(6) We have passed all the relevant information on to the police.(7) There/ It is no use asking me any more questions about that matter because I won'tanswer.(8) It was a mistake on Jim's part to sign the contract without reading it carefully.(9) They refused to provide us with all the information we need.(10) This accident is very similar to the one that happened three years ago.(11) The film is based on a play by/ of Shakespeare.(12) If you have a good command/ mastery of English and computer skills, you will surely have an advantage over others in finding a job/ in job-hunting.2. Translate the paragraph近年来英语教学法有了很大的改变，但是还是有大量的教学活动建立在行为主义心理学基础之上。
HND大综合1GU1答案
Sectio n1Questio n 1:Part AGive n the competitive n ature of the mobile telecom muni cati ons market an alyse the likely advantages and disadvantages to Opal of establishing a partnership agreeme nt with ano ther compa ny .12Adva ntages:Firstly, the part nership agreeme ntsca n provide Opal with tech no logy assista nce」t allows Opal for the joint developme nt of new products and the shari ng of tech no logy. Secon dly, a Chin ese part nership not only gives Opal access to local kno wledge but also provides an air of acceptability that is importa nt whe n con duct ing bus in ess in China. Thirdly, local firms 'ell-reputation and wealth of experience will also help Opal to en sure that product developme nt and customer service is specifically targeted at meet ing the local n eeds and dema nds of the local market. Fourthly, compa nies in part nership can share the costs and reduce the risk.Disadva ntages:As for the disadva ntages, firstly, the own tech no logy of Opal might be leaked because of the shari ng of tech no logy which may result in the loss of Opal'competitive adva ntages. Secon dly, in a part nership with others, the con trol power of Opal compa ny might be distributed because of the con siderati on of other part ners Thirdly, firms need to share the profits and there might be conflicts since those companies are profitable organizations.PART Bs be iIden tify and justify possible opti ons the senior man ageme nt may have which will enable Opal to maintain its current levels of success and profitability. 8Firstly, since Chin ese market has eno rmous pote ntial. Opal n eeds con ti nue to in vest in Chin ese market to gai n more market shares for its expa nsion.Secondly, Opal can sign the partnership agreementswith more companies, to gain more comprehe nsive market in formatio n and share the tech no logy and develop new products.Thirdly, in order to maintain the characteristics and good reputation. Opal needs to keep the strong stanee in relation to the environment, use more green and en vir onmen tal materials to produce ‘ en vir onmen 上&11卩血欣1祖蚁 and services,and keep offeri ng a comprehe nsive mobile phone recycli ng scheme.Fourthly, it is necessary to deepen the agreement with Huawei, since Huawei is a long established and well-respected player in the Chin ese telecoms market. By doing so, Opal can achieve the further expa nsion.Questio n 2PART AAssess the strengths and weaknesses of Opal as they seek to expanding in thecoming years. 12Stren gthsFirstly, the further deregulati on of the telecom muni cati ons markets en abled Opal to capitalize on a number of opportunities.Secondly, Opal has its core markets, and the recent ‘openin-up' of the Chinese market is curre ntly providi ng Opal with opport un ities for further expa nsion.Thirdly, the mobile devices division has allowed Opal to sell their phones to competi ng n etworks allowi ng access to a much larger market.Fourthly, as their characteristic, Opal has adopted a strong stance in relation to the en vir onment, and they were one of the first pho ne manu facturers in the world to offer a comprehe nsive mobile phone recycli ng scheme and offers en vir onmen tally frie ndly products and services.Weak nessesFirstly, the first han d-held phones were high priced because of the high research and developme nt costs and the n eed for highly specialized product ion facilities. And this may cause the n eeds of a large amount of inv estme nt capital and the decrease in sales.Secondly, Opal is a medium sized producer of handsets, which means it owns limited produce resourcesa nd inv estme nt capital resources. It may not be able to meet the n eeds of cooperati on with other compa ni es.Thirdly, the regulatory complexities of operating within the Chinese market may hin der the developme nt and expa nsion of Opal.Lastly, the regulatory complexities of operati ng with in the Chin ese market and the fierce competiti on may hin der the expa nsion of Opal and in crease a certa in level of risk.PART BChoose two Key values highlighted in Appe ndix 3 and for each, expla in how ithas impacted upon the company ' s activities. 8Firstly, the customer deserves service excelle nce.Opal is a customer- focused organization. Enterprise's core value is to focus on customer service and its quality. By doing so, the customer satisfaction and loyalty can be established and the n the growth of sales and profits can be achieved.According to the case, in order to enhance the quality and satisfaction of customer services, the Opal has established the Service Developme nt Sectio n and Customer Care Departme nt. With the rapid developme nt of tech no logy, the ServiceDevelopme nt Secti on is tasked to enhance the customer experie nee of the mobile andweb-based services. And the Customer Care secti on is tasked to en sure that customer expectati ons are con siste ntly met. Both of them are aim to provide customers with excelle nt services.Secon dly, we accept that while we are drive n by tech no logy we will always aspire to drive tech no logy.The developme nt of tech no logy can provide Opal with higher tech-competitive ness, and help it to develop new products and expa nd to larger market. As for Opal, they continue inv est in other inno vative products and market research, and has bee n very successful in ide ntify ing market trends and the n using the latest tech no logical developme nts to satisfy customer n eeds. And, there is a Special projects sect ion in Opal which requires sig nifica nt inv estme nt and provides the lead in g-edge tech no logy required for mobile and others.Sectio n 2Questio n1PART AEvaluate possible sources of finance that Gold could access as it seeks to expa ndits bus in ess operati ons.Firstly, issuing shares are a financing way that Opal can access. It can meet a part of the Opal ' s capital needs during its expansion, even though the amount of share capital issued will be limited to the authorized share capital amount.Secon dly, issu ing debe ntures are a useful way too. Debe ntures are loa ns made to compa nies that carry a fixed rate of in terest. However, the debe nture holders n eed to repay the prin ciples on time and they do not participate in the running of the compa ny like shareholders do.Thirdly, eve n though both issu ing shares and divide nds are appropriate for Opal, therestill some differences between them. The shareholders have the control right of the compa ny, but the divide nd holders do not. And, the divide nds holders n eed to repay the principle on time, while it won' tbe necessary for shareholders. Lastly, the shareholders can get ben efits from the divide nds while the debe nture holders can get them from the in terests.PART B找到一类可以同时满足Opal公司股东和Opal在中国市场合作伙伴用来检验企业效率的财务数据信息.请解释这类数据是如何满足这些利益相关者要求的。
大学体验英语1综合教程答案(一部分)
Key to ExercisesUnit 43.1 .living abroad; the “real world”2. go and work; interviewing for3. to live abroad; was willing to do anything4. a program; with the interest5. language; opportunities5. graduated from college; traveled throughout7. finding a job; financial resources; paycheck8. found a job in London; very well-known; employers9. accepted; international bank; located10. the best decision; hesitate for a second41. undertaken2. had intended3. resources4. inquiries5. investigated6. recommend7. participates8. aspects9. hesitate 10. economical5.1. running low2. turned out3. participate in4. as a result5. so far6.1. employment2. opportunities3. advantages4. expenses5. accommodation(s)7.1. I have faxed my resume and a cover letter to that company, but I haven’t received a reply yet.2. John will not hesitate for a second to offer help when others are in trouble.3. I have to admit that I desire very much to work or study abroad for some time but I know it is not easy to get a visa.4. It was not until 2 years after he arrived in London that he found/took a job I an international bank.5. After finishing his teaching, Tom traveled throughout China for 2 months before returning home in America.8.1. Of the three jobs available/offered, I chose this one because of the pay and the working conditions.2. It wasn’t until 6 months after my graduation that I found my first job and went to work in a computer company.3. I was most scared about the next day’s job interview since I was notwell prepared and I needed to do more homework/preparation.4. The university I work at is in a beautiful, scenic spot located two miles from the Xiang River.5. Exercise has many advantages. For one, it helps you to lose weight. Secondly, it helps prevent disease. Thirdly, exercising everyday keeps you fit and strong.11.1. B2. A3. C4. C5. D12.1. decided to leave; sophomore2. living on his own; more responsible3. different experience; more decisive4. more creative; his own future plan5. appropriate; to love their parents13.1. assigned2. conclusion3. created4. decisive5. authority6. addition7. homesick8. appropriate9. outcome 10. carve14.1. make full use of2. get long with3. fails to4. keeping up with5. in addition15.1. It was the first time for the freshmen to attend an American professor’s lecture, and they had trouble understanding what he was talking about for the first twenty minutes.2. There are still ten minutes left. Now that you have finished your test you may hand it in now.3. It took them nearly three months before they made their final decisions without hurting anybody’s feelings.4. It is appropriate for Chinese college students to learn at least one foreign language before they graduate so that they can keep up with the world’s advanced science and technology.5. Mr. Smith was a hard-working movie director and at the same time he was a responsible father.19.1. was---am2. has stopped---had stopped3. knocks---knocked4. had suffered---was suffering5. had been learning---has been learning6. is smelling---smells7. had spent---spent8. was---is,will--- would20.1. had made---have made, was---am2. like---liked, are---were3. like---liked, need---needed4. loved---love, went---go21.1. starts2. stayed3. will get4. depend5. tries6. enables7. Working8. benefitUnit 5.2.1. D 2 B 3 C 4 B 5 D4.1. bleeding 2 somehow 3 appreciate 4 amused5. concern6. amazed7. heal 8 chipped 9. sucking 10. heap5.1. put…down2. hung…up 3 end up 4. Now that 5. or so6.1. A 2 C 3.B 4. C 5. D7.1. The audience must have missed their musical performance, or they would have spoken highly of it.2. Somehow she could sense her mother’s deep concern though she was far away from home.3. The operator had to spend two hours or so on her way from her home to the workplace every day.4. He appreciated her sympathy and understanding, which meant a lot to him during that time.5. She finally arrived at a telephone booth and put in the coins before dialing Paris.8.1. Why is it that some employees should work so hard, only to be laid off at the end of the first three months?2. I can readily help you with your English, now that you are my friend.3. My pain must have been obvious when I entered the room, for the first person I met asked me “Are you OK?”4. As he grew into old age, the memories of those good days in college never really left him.5. The Canadian young man hadn’t expected to stay in China for long but he fell in love with a Chinese girl and married her.11.1. A2. B3. C4. D5. C121. T 2 F 3. T 4 F 5 F13.1. virtually2. enable3. enhance4. Effective5. accurate6. relevant7. conducted8. acquire9. Overall 10. expanded14.1. responsible for2. sifted through3. sought out4. in touch with5. Look up15.1. The better you can use a computer, the more likely you are to find a jobas a secretary.2. He likes to share information with his colleagues by email rather than by telephone.3. For Americans, it’s hard to imagine living in a place where there are no cars.4. They came to the conclusion that it’ll be cheaper in the long run to use real leather because it will last longer.5. There days he has been involved in seeking out effective websites.17.1. seems2. spends3. have4. gives5. is6. is7. goes8. knows9. was 10. is18.1.(enable---enables)2. (is---are)3. are---is4. seem---seems5. enjoy---enjoys6. is---are7. have---has8. are---is9. have---has 10. make---makes19.1. L1 have---has2. L3 are---is3. L5 have---has4. L6 help---helps 5 L7 find---finds 6. L8 depends---depend。
新标准大学英语综合教程1 课后答案完整版【范本模板】
新标准大学英语综合教程1 课后答案完整版Unit oneActive reading 2Dealing with unfamiliar words4. Replace the underlined words with the correct form of the words in the box1。
detect 2。
admirable 3。
subways 4. inadequate 5。
scribbling 6. persecution5。
Answer the questions about the expressions1.(a) delighted2.(a） need to be developed with careful thinking3.（a) at a time in the future 4。
(b） to make someone extremely afraid and nervousLanguage in usewith / without1 Match the uses of with / without with their definitions。
1 (a)2 （b）3 （a)4 （c）5 (c）6 (d）2 Rewrite the sentences using with / without .1 Her tutor moves his head from side to side。
Her tutor spills his coffee into the saucer.With his head moving from side to side， her tutor spills his coffee into the saucer。
2 “Splendid,” he says。
He doesn't wait for an answer。
“Splendid，" he says， without waiting for an answer.3 Frank McCourt speaks in class。
大学综合英语1课后答案.doc
大学综合英语 1 课后答案【篇一：大学英语综合教程 1 unit 5 课后习题答案】ss=txt>i.ii.iii.1. b t t f t t refer to paragraphs 4,9,12. they are, first, to standfirmly for your convictions in the face of personal pressure;second, always to give others credit that is rightfully theirs;and third, to be honest and open about what you really arerefer to paragraph 8. the author concludes that you can ’t givein when you know you are right.refer to paragraph 9. this example shows that you shouldappreciate and accept those who are smarter and brighter thanyou are.refer to paragraph 12. they usually rely on external factors.they do so because, neglecting the development of their innervalue and personal growth, only their looks or status can makethem feel good.refer to paragraph 14 they are self-respect and a clearconscience.refer to the last paragraph. a life of principle will always winthe day without succumbing to the seductive sirens of an easymorality, and will take you forward into the 21st centurywithout having to check your tracks in a rearview mirror.1. integrity means having one’s own norms and rules ofjudging what is right, what is wrong, which one should notgive up for immediate personal advantages. o2. integrity is rare at present.3. an explanation was given for how all instruments andmaterial were used and located during an operation.4. when you are right, you should insist.5. unavoidably they will do everything possible to keep theirlooks and status. 2. 3. 4. 5. 6. iv.vocabulary exercises i. 1. thatis current2. difficult to find or obtain3. make aneffort to attain4. insist on/ stick to; despite/when faced with5. always recognize and praise rightly others ’achievement6. behave in a way that is natural, or normal1. appointed2. politically3. account for4. succumbed to5. ensured6. instinctively7. tough8. object9. challenge10. seductive d a b c b ac a1. morality; morality; ethics; ethics2. demands; asked; asking; demanded3. real; genuine; real; genuine4. preserve; preserve; save; save2. outer, external, exterior3. rare, uncommon, scant5. resolutely, determinedly, unyieldingly ii. iii. iv. v. 1. truthful, upright, frank 4. fire, sack, dismiss6. fearless, dauntless, brave, boldold-fashioned, outdated vi.1. inexperienced2. rightful 6.straightening 7. sleepy7. unpleasant, disagreeable 8. unfashionable, 3. impoliteness8. beggar 4. handful 5. headygrammar exercises i.1. giving instruction.2.expressing a wish.3. making a suggestion.4. givingan order.5. giving an order and expressing anger.6. inviting.7. warning.8. forbidding. ii.1. take a break.2. let ’s not stay here any longer.3. stop criticizingothers.4. have another biscuit, please.5. in this play you be the princess and i be the witch.6. go and buy yourself a new pair of shoes.7. don ’t you ever be late again!/never be late again.8. let us never forget the brave men and women who made the ultimate sacrifice.iii.1. will/ can/ can ’t you2.will/won ’t you3. will you4.shall we5. will/could/can you 7. willyou 8. shall weiv. 3 5 4 8 7 2 1 6 v.1. another2. another3. others4. other5. another6. the other7. the others8. another,othersvi.and that is exactly what her parents expected her to be--- a world-famous ballerina.translation exercises i.1. 人的一生就像被刚降下的雪覆盖的田野，无论在哪儿走过都会留下自己的足迹。
HND大综合1GU1答案
Section1Question 1:Part AGiven the competitive nature of the mobile telecommunications market analysethe likely advantagesand disadvantagesto Opal of establishinga partnershipagreement with another company.12Advantages:Firstly, the partnership agreementscan provide Opal with technology assistance.It allows Opal for the joint development of new products and the sharing of technology. Secondly, a Chinese partnershipnot only gives Opal access to local knowledge but also provides an air of acceptability that is important when conducting business in China. Thirdly, local firms 'well -reputation and wealth of experience will also help Opal to ensure that product development and customer service is specifically targeted at meeting the local needs and demands of the local market. Fourthly, companies in partnership can share the costs and reduce the risk.Disadvantages:As for the disadvantages, firstly, the own technology of Opal might be leaked because of the sharing of technology which may result in the loss of Opal 'csompetitive advantages. Secondly, in apartnership with others, the control power of Opal company might be distributed because of the consideration of other partners Thirdly, firms need to share the profits and there might be conflicts since those companies are profitable organizations.PART BIdentify and justify possible options the senior management may have which willenable Opal to maintain its current levels of success and profitability. 8Firstly, since Chinese market has enormous potential, Opal needs continue to invest in Chinese market to gain more market shares for its expansion.Secondly, Opal can sign the partnership agreementswith more companies, to gain more comprehensive market information and share the technology and develop new products.s be nThirdly, in order to maintain the characteristics and good reputation, Opal needs to keep the strong stance in relation to the environment, use more green and environmental materials to produce‘ environmentally friendly ' products and services and keep offering a comprehensive mobile phone recycling scheme.Fourthly, it is necessary to deepen the agreement with Huawei, since Huawei is a long established and well-respected player in the Chinese telecoms market. By doing so, Opal can achieve the further expansion.Question 2PART AAssessthe strengthsand weaknessesof Opal as they seek to expanding in thecoming years. 12StrengthsFirstly, the further deregulation of the telecommunications markets enabled Opal to capitalize on a number of opportunities.Secondly, Opal has its core markets, and the recent ‘ openin-gup'of the Chinese market is currently providing Opal with opportunities for further expansion.Thirdly, the mobile devices division has allowed Opal to sell their phones to competing networks allowing access to a much larger market.Fourthly, as their characteristic, Opal has adopted a strong stancein relation to the environment, and they were one of the first phone manufacturers in the world to offer a comprehensive mobile phone recycling scheme and offers environmentally friendly products and services.WeaknessesFirstly, the first hand-held phones were high priced because of the high research and development costs and the need for highly specialized production facilities. And this may cause the needs of a large amount of investment capital and the decrease in sales. Secondly, Opal is a medium sized producer of handsets, which means it owns limited produce resourcesand investment capital resources. It may not be able to meet the needs of cooperation with other companies.Thirdly, the regulatory complexities of operating within the Chinese market may hinder the development and expansion of Opal.Lastly, the regulatory complexities of operating within the Chinese market and the fierce competition may hinder the expansion of Opal and increase a certain level of risk.PART BChoose two Key values highlighted in Appendix 3 and for each, explain how ithas impacted upon the company ' s activities. 8Firstly, the customer deserves service excellence.Opal is a customer- focused organization. Enterprise's core value is to focus on customer service and its quality. By doing so, the customer satisfaction and loyalty can be established and then the growth of sales and profits can be achieved. According to the case, in order to enhance the quality and satisfaction of customer services, the Opal has established the Service Development Section and Customer Care Department. With the rapid development of technology, the Service Development Section is tasked to enhance the customer experience of the mobile and web-based services. And the Customer Care section is tasked to ensure that customer expectations are consistently met. Both of them are aim to provide customers with excellent services.Secondly, we accept that while we are driven by technology we will always aspire to drive technology. The development of technology can provide Opal with higher tech-competitiveness, and help it to develop new products and expand to larger market. As for Opal, they continue invest in other innovative products and market research, and has been very successful in identifying market trends and then using the latest technological developments to satisfy customer needs. And, there is a Special projects section in Opalwhich requires significant investment and provides the leading-edge technology required for mobile and others.Section 2Question1PART AEvaluate possible sources of finance that Gold could access as it seeks to expandits business operations.Firstly, issuing shares are a financing way that Opal can access. It can meet a part of the Opal 's capital needs during its expansion, even though the amount of share capital issued will be limited to the authorized share capital amount.Secondly, issuing debentures are a useful way too. Debentures are loans made to companies that carry a fixed rate of interest. However, the debenture holders need to repay the principles on time and they do not participate in the running of the company like shareholders do.Thirdly, even though both issuing shares and dividends are appropriate for Opal, there still some differences between them. The shareholders have the control right of the company, but the dividend holders do not. And, the dividends holders need to repay the principle on time, while it won' tbe necessary for shareholders. Lastly, the shareholders can get benefits from the dividends while the debenture holders can get them from the interests.PART B找到一类可以同时满足Opal 公司股东和Opal 在中国市场合作伙伴用来检验企业效率的财务数据信息. 请解释这类数据是如何满足这些利益相关者要求的。
大学英语综合教程1课后习题标准答案
Unit 1 Part ⅡReading Task VocabularyⅠ1. 1)respectable 2)agony 3)put down 4)sequence 5)hold back 6)distribute 7)off and on 8)vivid 9)associate 10)finally 11)turn in 12)tackle2. 1)has been assigned to the newspaper’s Paris office. 2)was so extraordinary that I didn’t know whether to believe him or not. 3)a clear image of how she would look in twenty years’time. 4)gave the command the soldiers opened fire. 5)buying bikes we’ll keep turning them out.3. 1)reputation。
rigid。
to inspire 2)and tedious。
What’s more。
out of date ideas 3)compose。
career。
avoid showing。
hardly hold backⅡposed 2.severe 3.agony 4.extraordinary 5.recall mand 7.was violating 8.anticipate Ⅲ1.at 2.for 3.of 4.with 5.as 6.about 7.to 8.in。
in 9.from 10.on/uponComprehensive ExercisesⅠCloze 1.hold back。
tedious。
scanned。
recall。
vivid。
off and on。
turn out/in。
hnd 大综合1
Q1: RWD的外部环境发生了什么变化？这个变化对其管理行为有怎样的影响？RWD是怎样做的？There are four changes in RWD’s external environment.1.The distribution is changed from direct sale to indirect sale for larger supermarkets such asTesco. It depends on their ability to win contracts to supply retailers of the success of milk process. To adjust the situation, RWD improve ability to supply all a retailer’s outlets in a particular area. So RWD has the facilities to distributemilk in that area by improve the equipment and methods of distribution. Then they organize staffs to have training courses.Besides, they can outsource the distribution to other company.2.The important customer Asda announced that in the future it would buy all its milk form AlarFoods. RWD lost its contract with Asda for the supply of 180 million litres of milk a year. And, 15% of RWD’s turnover and effectively wiped out the 15% increase in sales which the company had enjoyed during 2003.However, RWD has been able to recover from this setback.Later in 2004, it secured new deals with Sainsbury’s and Tesco’s.Then, in order to increase sales, RWD should maintain long-term, stable and friendly relationships with the customer. In addition, long-term contract with them is a good idea.petitor was down the purchase price. RWD in order to protect market share and profits,reduce the purchase price as well. This rivalry between milk producers has out strains on Wiseman’s relationships with its suppliers. RWD improves their production efficiency to reduce costs.In order to strengthen the relationship with suppliers, RWD made First Milk co-operative began to by 15% of shares in the company. RWD bought the farm, through backward integration to achieve cost savings.4.OFT suspect there is a market monopoly of RWD’s business. And it launched an investigationin 2000.This investigation affects the corporate image and the loss of customers. To clarify the facts, RWD actively cooperate with the investigation.Throughmore public service activities such as financial award to help a community and improved company’s image. Since then, RWD adopts careful management.Q2: 从财务表表中如何看出RWD是成功的1.The data are increasing year by year. Besides, the data have the rapid increase trend. Thesedata shows that RWD Ltd is a successful company.2.First is the Liquid milk sold (million litres) comes from milk volumes rate is about 57% from2000 752 million litres to 2004 1180 million litres. RWD has a steady market share in UK milk market. The liquid milk market in the UK id dominated by three companies, Arla Foods, RWD and Dairy Crest which together have about 70% of sales. The liquid milk market in Scotland and the UK is static and growth comes from capturing a larger share of the existing sales.RWD’s achievement is 66% of its sales are now in England. Form the Product Life Cycle, the RED’s milk is in the Maturity Stage and it can be seen as the Cash Cows in the Boston Matrix.This kind of market and milk led RWD to compete for market share with its competitors.Additional, the management and structure didn’t bring RWD problems. The new structure is focusing on the core business goal and it is trying its best to provide market share.3.Another important factor to show the successful of RWD is Fixed Assets. The Fixed Assetsimproved from 108336 in 2000 to 147246 in 2004. It is 10% of annual capital expenditure is committed to new IT equipment. In 2004, 1.5m pounds were spent on improving logistics.RWD companies continue to invest capital investment and it's expanding. RWD improve thebuying milk, processing it and distributing by enlarging the company’s vehicle.Moreover, RWD continue to invest capital investment to expand production and sales scale.Finally, RWD’s business becomes the economies of scale. Economies of scale to help it better development.4.To sum up, the data from RWD shows how successful it is.Q3:a.影响牛奶需求的要素To my consideration, there are three factors that influence the demand of RWD milk. There are Income, Substitutes, and Marketing Communication.1.For the first factor, in general, under the situation of invariable conditions, the higherconsumer income leads to the higher demand of commodities. The income elasticity of demand will explain the situation quantitatively. It means the responsiveness of demand to a change in consumer income(Formula: E=ΔQ/ΔI). In the case, milk is a kind of essential, so the number of E will be between 1 and 0. That means 1>E>0. If the consumer income increases, the demand of milk will increase little either. In the most situations, the demand of milk is about the high quality or high price of milk.2.Second factor is Substitutes and it will influence the sale of milk as well. The substitutesrefer to the commodities which have same or similar functions. The characteristic of substitutes is when a price of one commodity increases, the demand of other commodity increases at the same time, so that these two commodities are called substitutes. There is a large amount substitutes of milk in the market e.g. juice, tea, coffee and so on. If the prices of these goods increase, the sale of milk will also increase.To the opposite side, the prices of these goods reduces, the demand of milk will decrease either.3.Marketing Communication that means, the marketers to consumers about the businessand products, all kinds of information, persuasion, or to attract consumer to buy their products in order to achieve the purpose of expanding sales. So Marketing Communication is the third factor which will influence the sale of milk. A well marketing communication can stimulate consumer buying desire and purchasing behavior. At the same time, it can culture the interest and loving use of customers. In general, the common methods for marketing are advertisements, personal selling, internet marketing, marketing and public relations. To build a good marketing communication, RWD held an activity named “The White Stuff—Milk Moustache”. RWD aim s to make customers more positive about drinking milk which should benefit all sellers of milk. In this way, RWD can help sales of the milk it supplies to supermarkets but which is dole under their names. Besides, RWD encourages employees to raise money for a chosen charity and each year it also makes a financial award to help a community. What’s more, RWD runs a Neighborhood Shop of the Year competition and prints health and other community messages on its milk cartons.b.说明这些因素是如何影响RWD的经营活动的？First, there are 3 factors lead RWD to develop new products of milk: the demand of high quality milk, the preferences of consumers and the substitutes such as juice.Effective product life cycle extension strategies increase the profitable period of a product.Successful product life cycle extension strategies generate additional profit from a mature or declining productthrough small expenditures, changes to a product or modifications in marketing focus.Because of these factors, RWD should develop new products and enlarge the product lines to meet market demand and compete with competitors.Second, there are two factors lead RWD to adopt the effective marketing communication: the preferences of consumers and the urgent communication with consumer.There are 4 main aspects of a promotional mix: Advertising, Personal selling, Sales promotion and Public relations. Because of these, RWD should strengthen its marketing strategy such as advertising to gain more market share.Third, there is one factor that leads RWD to reduce the prices, that is, the intense competition of market prices. Companies that choose a cost-leadership strategy offer relatively standardized products with features or characteristics that are acceptable to customers. Currently, in the UK milk market, it is saturation and for every company they havea steady market share. So when the competitor cut the price, to retain the market share andfight for market, RWD should reduce the product prices.c.说明超市这种零售商在选择加工商时考虑哪些要素？Cost of supermarket is the first factor when considering suppliers. Costs can affect the size of profits. This is the reasons that RWD and its competitors have to lower the purchase price.Reducing the purchase price will reduce thesupply price for supermarket. As much as possible, RWD secure such a big supermarket customers.Quality is thesecond factorwhen supermarkets considering suppliers. If the suppliers provide high-quality milk, the supermarket will be able to provide customers with high quality milk.This can improve customer satisfaction in order to attract customers to multiple consumers.Supermarket profits can increase. In order to improve milk quality, RWD installing reverses osmosis technology to increase the milk quality.The relationship with suppliers will be the third factor when supermarkets are considering them.That because a good relationship of suppliers can be trusted. The cooperation for a long timesuppliers will not change the contracts easily. In this part, RWD secured new deals with Sainsbury’s and Tesco’s. It share of Sainsbury’s milk sales has risen from 20% to 50% while it now suppliers 60% of Tesco’s requirement ---- up from 40%.Q4: 在2002年的重组中，市场营销不是一个独立的部门，归属到商业部门优点有什么？1.There are 3 advantages. First, after the re-structure, functional structure makes themanagement structure more simplified and theclear division of labor. This will help the company focus on key aspects of the company’s business and it is trying its best to provide market share. Third, it will help companies which were bought quickly integrate into RWD.The various functions that can enhance communication and exchange. This can make future expansion more effective and convenient.Moreover, RWD continue to invest to expand production and sales scale.Finally, RWD’s business becomes the economies of scale.Economies of scale to help it better development.2.There are 2 disadvantages. First, it will reduce the independence of the marketingdepartment, marketing department should be subordinated the arrangements form the commercial sector.And it will bring staff in market department problems such as ess resources and reduce their confidence in work. Second, market research and new product development are more difficult to start.It is difficult tounderstand customer needs and thus is not satisfied customerswell.Besides,the marketing department in the company's positionwill be reduced. The company's products promoting, enhance brand awareness and sales will have some effect.Q5: RWD仅生产牛奶和奶油，而不像其他公司生产别的产品，这种方法对营销有什么影响？There are 3 beneficial effects. First, this mode of production is the specialization production model. It can improve the quality of milk and make milk has competitive advantage. At the same time it can increase the milk's satisfaction. It will focus on full usage of resources. Second, it helps to develop the depth of milk products and improve the product mix. Because the RED’s milk is in the Maturity Stage and it can be seen as the Cash Cows in the Boston Matrix, it is important to develop the depth of milk. Different flavors of milk can meet the needs of customers better. Third, this will help the company to expand production and production capacity to achieve economies of scale.The methodwill be able to save costs. What’s more, the company uses Focus strategy of the production of liquid milk. This helps to enhance brand awareness. It also can simplify the management of cost savings.There are 3 adverse effects. First, the product is too simple so that will bringoperational risk. For example, when the external environment changes, the company is difficult to quickly adjust to the new environment. Consumer tastes change will affect the milk sales. Single raw milk products because of the problem will be restricted. Second, when the market is saturated, sales will drop. Single milk products aredifficult to expand market share. When the company faced the implementation of competitive differentiation rivals such as Arla Foods, the milk product is no obvious advantage, resulting in the loss of customers and market share decline. Third, the milk has single species. There fewer choices for consumers. Milk of RWD cannot meet consumer demand so that the unsatisfied customer will get lost.Q6:a.供应商对于RWD的重要性The suppliers are important to RWD Ltd.To begin with, RWD keeps a good relationship with its suppliers. There are two types of suppliers, farmers provide 60% of milk and co-operatives provide another 40% of milk. This good relationship can reduce the cost of raw milk, and suppliers are the one of the stakeholders, so that RWD Ltd. has a steady way to buy raw milk.Next, the low cost of how milk from suppliers will reduce the price of a range of organic milks.These prices gain the competitive advantage for RWD Ltd.At last, the long-term and steady relationship can ensure the quality of raw milk so that RWD can ensure the quality of its products such as low fat milk which taste as well as general milk. Q6:b.供应商关系的困难1.Firstly, this rivalry between milk producers has put strains on Wiseman relationships withits suppliers. In December 2004, RWD announced that it was cutting price it paid for mike by 0.5p a litre to 19.16p a litre. Because of the decline in the purchase price, strained relations with suppliers cannot be avoided. Andthe short-term contracts signed by RWD with new suppliers increase the instability. Moreover, high prices will be easily to loss of customers than low prices.2.Secondly, the lower price means lower incomes for dairy farmers which can make itdifficult for some to survive. Due toAsda announced that in the future it would buy all its milk form Alar Foods. RWD lost its contract with Asda for the supply of 180 million litresof milk a year.In order to increase the sales, RWD reduce the procurement price. And the low procurement price influences the life of famers so that they are unsatisfied with RWD.This reason led RWD had unstable relationship with suppliers.3.The milk co-operation stakeholders require profit from shares which RWD cannot proveas general. But under the situation,low milk prices that cannot make RWD running business. In the case of no profit, RWD will have business risk.The competition exists in the milk market. It is important to gain the market share from competitors. But the low price means low profit. For this, RWD has the price war with its competitors.At the same time, RWD has not enough profit to give its suppliers’ share so that the suppliers are not satisfied with RWD. This leads the tension relationship between RWD and its suppliers. c.如何维持与供应商的关系With suppliers in order to maintain a good relationship, firstly, RWD should win long-term contracts with them to establish long-term relationship. RWD should maintain their advantage like the high price of procurement and providing technology for them. Because the low procurement price means the low cost. The profit will increase in selling milk.Secondly, RWD can sale its sharesto suppliers and let them became stakeholders.The combination of interest will be more closely.It will help them co-operate better and gain more market shares from competitors. Thirdly, RWD can use the awardsfor the suppliers.Then they can organize some activities for them so that to participate in the company's operations and let suppliers feel that they are part of the company.Q7: 分析RWD的SWOTIn analyzing the situation an organization finds itself in, those involved with strategic planning (i.e. establishing the direction of the company and planning its future) sometimes carry out a SWOT analysis. This involves identifying the organizations’ Strengths, Weaknesses (generally from an analysis o f its internal resources and capabilities along with a comparison with the competitor’s) and identifying potential Opportunities and Threats (these are often form the external analysis) 1. Internal factors:1) Strength:First, suppliers are the one important part in stakeholders and RWD has a steady relationship with them. For instance, in 2004, First Milk began negotiations to buy 15% of shares in RWD. Besides, RWD uses the 19.16p which is higher than its competitors to buy raw milk so that products have the better quality.Second, from Fixed Asset in Balance Sheet, we find the data increased from 2000 to 2004 year. And that means RWD Ltd. is doing an expansion very well in the England milk market. In this way, the cost is decreasing. So in these 4 years, with the average cost of long-term increased in production is reduced, the RWD Ltd. has an economies of scale. In result, the Sales and Profit increased from 2000 to 2004 year.2. External factors:2) Threat:RWD lost a big order with Asda and it is a setback which made a decrease of 180 million litres of milk a year in 2004. Form the case, in May 2004, after a review of its buying policy, Asda announced that, in future, it will buy its milk form Arla Foods. Then RWD lost its contract with Asda for the suppl y of 180 million litres of milk a year. It showed for 15% of RWD’s revenue and effectively wiped out the 15% increase in sales which the company had enjoyed during2003.。
全新版大学进阶英语 综合教程 1 答案
全新版大学进阶英语综合教程 1 答案Unit 1Language Quiz1-5 B D A B B6-10 A C D D ATextbook StudyViewing and Listening1. hobby2. happy3. great4. sympathy5. sounds6. proudWritingMy Dream JobMy dream is to become an astronaut (宇航员) . Sounds a challenge, I know, but, as we learn from the three dream pursuers we have read about, it is wise to reach for the stars. It’s just that I want to do so literally. It’s my ambition. I know that this will require careful choice of courses and endless hard work, but I have the motivation and perseverance to do well in my studies. In the end, it may well be that I have to do just a small part here on Earth in our space program, but I know that that is the area I want to work in. I' m hooked on it. And who knows, one never can predict with certainty. Hopefully one day I'll make it all the way and journey into space.Anna （请勿完全抄写,否则系统会判0分）Unit TestPart I: News ReportsC AD DPart II: Banked ClozeI. influenceH. fameB. challengesD. corporateO. sympathyF. determinationN. pursuitE. creativityA. bclieveJ. motivationPart III: Long PassageG C B A I E F A D HUnit 2Language Quiz1-5 C A B D A6-10 B B C C ATextbook StudyViewing and Listening1. great2. proud3. scary4. hurt5. ready6. independent7. miss8. happy9. happier10. Exciting11. dream12. miss13. great14. proud15. peace16. best17. concernedW ritingDear Mom and DadLovely to receive your email. As you can guess, I've been really busy, what with finding my way around campus and exnloring different courses. We have heen allowed to attend lectures on a range of different courses before making a final commitment on those we arc going to undertake. No doubt all part of making us begin to take charge of our learning!l But we have to choose before the end of the week Then it will be gettingdown to hard work with weekly assignments and seminars, many on things completely new to me. Don't worry, I'm not complaining. In fact, I'm sure I m going to love it here and still in disbelief about my good fortune. And I promise to remember your good advice about everyone making mistakes and try to be not too embarrassed when I make them myself.My room-mates are great fun. As soon as I sct foot in the dorm I knew that we would all get along fine. Anyway, I must go now, as some seniors are about to put on a performance and we are all invited. Give my love to Aunty when you see her!Lots of love,Anna （请勿完全抄写,否则系统会判0分）Unit TestPart I: News ReportsB D D CPart II: Banked ClozeI．F. concerned2. N. nonetheless3. K. misguided4. D. combined5. B assionments6. L. muddle .7. J. issue8. I. inevitable9. G. crush10. O. reflectingPart III: Long PassageG D F B E H A F G DUnit 3Language Quiz1-5 B D A B B6-10 A C D D ATextbook StudyViewing and Listening1.19352. perfect3. Jewish4. birthday5. celebration6. congratulationsWritingWar causcs immensc human suffering. Take World War ll,for example. It is claimed that worldwide it caused a total of61 million casualties, including 40 million civilians. In ourown resistance to Japanese aggression, China suffered over35 million casualties, with 300 thousand Chinese killed inthe infamous Nanjing Massacre alone. In Europe, 6 millionJews perished. While some managed to flee the Holocaust intime, many did not. Children were not spared. Along withtheir parents they were delivered to the slaughter in cattletrucks to serve Hitler's insane image of an Aryan masterracc that would take control of the world. Throughout everycontinent those who survived the horrors of war had to beardeep emotional scars.（请勿完全抄写,否则系统会判0分）Unit TestPart l: News ReportsC B B DPart Il: Banked ClozeF. invadedI. originsB. claimedJ. pretensesE. identity0. throughoutD. fledK. remarkableG. miracleN. survivedPart III: Long PassageD F G AE I B HF CUnit 4Language QuizI-5 B C D A C6-10 ABCCDTextbook StudyViewing and Listeningl. only respond2. fight3. put our foot down4. Our emotion5. our brain6. for many years to come7. nor since8．to shake his handWritingW inston Churchill, the great British statesman. was not anoutstanding student. Quite the opposite. His performance onmany subjects at school was so bad that he was enrolled inthe lowest class. Yet he claimed that this gave him a significant benefit when it came to his career. For at the timeall the pupils in the higher classes at his school were required to spend an enormous proportion of their timeleaming Latin and Greek; this was off limits for the lowestclass, which was made to spend the time on English lessonsinstead. Thanks to that the young Winston developed a deeplove of his language that was to give him an unrivalled ability to capture in words the resolve of the British peopleto defv Hitler. As he put it when asked about his farous wartime speeches, "The nation had the lion's hearluck to give the roar."（请勿完全抄写,否则系统会判0分）Unit TestPart I: News ReportsCBCBPart ll: Banked ClozeE. careerG. criticalN. visionB. attainM. solutionsC. attendsH. demonstrateA. addressF. cooperationI. cnsurePart IlI: Long PassageBFDBIHCAGEUnit 5Language QuizI-5 CCADC6-10 BADBDTextbook StudyViewing and Listening1. down2. size3. turning into desert4. 50 to 3005. bread basket6. won't last forever7. 80 feet8. fall9. completely dry10. hand over their landl1. Not anymore12. drinking water13. not a drop14. oceanWritingThere are many things we can do to help conserve cleanwater supplies. First, we can help keep our water sourcesclean by persuading people not to throw dirty things intorivers or wells. Besides, since all of us use water every day,we can stop wasting water and learn to do whatever we canto save water in our daily life. Rest assured, it's not complicated. For example. we should remember to turn off the water as often as we can when doing dishes or takingshowers. Wc should also buy toilets that use less water, anduse other water-saving equipment. Perhaps, when we foreseea heavy rain, we can even try to preserve some rainwater anduse it to water our plants later. Don' t think these etfforts aretoo small. They all help to make our water resources lastlonger.(请勿完全抄写,否则系统会判0分)Unit TestPart I: News ReportsCDADPart ll: Banked ClozeF. environmentA. abundantE. distributedI. intensifiedK. ratD. confrontedL. reliableH. innovationsM. replaceJ. outcomcPart III: Long PassageFEHGADFBECUnit 6Language Quiz1-5 DCBBC6-10 BDACA ,Textbook StudyListeningl. the biggest threat2. more than six3. 20054. education5. drug6. military training7. self-controlWritingFor my part, 1 am all in favour of a digital-free vacation. Inthe absence of digital devices, there would be no distractions:no short messages, no constantly checking on what stuff myfriends were posting on Weibo or WeChat, no ending uprcading my emails all the time. I amsure it would pay off.For I would be able to focus all my attetion on marveling atsights, observing and thinking. IfI wished, I could even attimes write down bits and pieces of what I see and think about in the old-fashioned way, with a pen and a notebook. Iam surc that when the vacation cnded, I would havc gainedall had hoped for and come back feeling an altogether happier person.Unit TestPart l: News ReportsCABDPart ll: Banked ClozeB. amazingH. onlineL. surfingN. UnlikeF. mediaJ. publishE. interactC. criticizedK. relatedA. absencePart Il: Long PassageCFHJDIAGEB。
新发展英语综合教程1答案
新发展英语综合教程1答案英语一直是我们国家重视的学科之一，作为世界上使用范围最广的语言之一，学好英语对我们的综合素质有着重要的影响。
而英语综合教程作为英语教育的重要内容，其难度相对较高，学生在学习过程中经常会遇到困惑。
因此，一些学生会通过各种途径获取课程的答案，以便顺利完成课程。
在此，本文将探讨一下新发展英语综合教程1答案的相关情况。
首先，获取课程答案是否合适？我们需要认识到，在学习英语的过程中，只有通过刻苦努力才能够真正掌握其技能。
如果通过获取答案的方式，那么学生就会失去学习的乐趣和挑战。
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所以，只有在真正遇到困难时，学生可以考虑查阅参考资料来吸取知识和经验。
其次，新发展英语综合教程1答案是否具备参考价值？对于教材的答案来说，是否具备参考价值需要评估，比如其模式和答案的准确性等。
目前，很多网站和论坛上都提供免费下载新发展英语综合教程1答案的链接，但是很多答案并不能完全准确地解答教材中的问题。
因此，学生在查阅教材答案时需要注意答案的准确性。
再次，获取新发展英语综合教程1答案的方式有哪些？目前比较常用的方式为：通过搜索引擎搜索、查看电子书或参考课本辅导书等。
但无论是哪种方式，都需要学生在选择的过程中谨慎考虑，以免选择了错误或具有欺骗性质的答案。
同时，为了避免给自己留下负面影响，学生不应将教材答案传播给班级同学或其他人。
最后，我们必须认识到，在获取新发展英语综合教程1答案时需要遵守本课程的教学目标和原则，这样才能够真正地提高自己的英语能力。
我们应该坚持努力学习，探索及体验英文语境和文化背景，提高我们的英语水平。
综上所述，获取新发展英语综合教程1答案只是一种辅助学习的方式，而如何学习英语并提高自己的英语水平，同时发现并解决问题，才是重点。
因此，我们需要认真对待这门课程，不断学习、探索和创新，才能逐步提高自己的英语水平。
HND-大综合1-GU1答案
HND-大综合1-GU1答案Section1Question 1:Part AGiven the competitive nature of the mobile telecommunications market analyse the likely advantages and disadvantages to Opal of establishing a partnership agreement with another company.12Advantages:Firstly, the partnership agreements can provide Opal with technology assistance. It allows Opal for the joint development of new products and the sharing of technology. Secondly, a Chinese partnership not only gives Opal access to local knowledge but also provides an air of acceptability that is important when conducting business in China. Thirdly, local firms’ well-reputation and wealth of experience will also help Opal to ensure that product development and customer service is specifically targeted at meeting the local needs and demands of the local market. Fourthly, companies in partnership can share the costs and reduce the risk.Disadvantages:As for the disadvantages, firstly, the own technology of Opal might be leaked because of the sharing of technology which may result in the loss of Opal’s competitive advantages. Secondly, in a partnership with others, the control power of Opal’s own company might be distributed becau se of the consideration of other partners’ benefits. Thirdly, firms need to share the profits and there might be conflicts since those companies are profitable organizations.PART BIdentify and justify possible options the senior management may have which will enable Opal to maintain its current levels of success and profitability. 8Firstly, since Chinese market has enormous potential, Opal needs continue to invest in Chinese market to gain more market shares for its expansion.Secondly, Opal can sign the partnership agreements with more companies, to gain more comprehensive market information and share the technology and develop new products.Thirdly, in order to maintain the characteristics and good reputation, Opal needs to keep the strong stance in relation to the environment, use more green and environmental materials to produce ‘environmentally friendly’ products and services, and keep offering a comprehensive mobile phone recycling scheme.Fourthly, it is necessary to deepen the agreement with Huawei, since Huawei is a long established and well-respected player in the Chinese telecoms market. By doing so, Opal can achieve the further expansion.Question 2PART AAssess the strengths and weaknesses of Opal as they seek to expanding in the coming years. 12StrengthsFirstly, the further deregulation of the telecommunications markets enabled Opal to capitalize on a number of opportunities.Secondly, Opal has its core markets, and the recent ‘opening-up’ of the Chinese market is currently providing Opal with opportunities for further expansion.Thirdly, the mobile devices division has allowed Opal to sell their phones to competing networks allowing access to a much larger market.Fourthly, as their characteristic, Opal has adopted a strong stance in relation to the environment, and they were one of the first phone manufacturers in the world to offer a comprehensive mobile phone recycling scheme and offers environmentally friendly products and services.WeaknessesFirstly, the first hand-held phones were high priced because of the high research and development costs and the need for highly specialized production facilities. And this may cause the needs of a large amount of investment capital and the decrease in sales.Secondly, Opal is a medium sized producer of handsets, which means it owns limited produce resources and investment capital resources. It may not be able to meet the needs of cooperation with other companies.Thirdly, the regulatory complexities of operating within the Chinese market may hinder the development and expansion of Opal.Lastly, the regulatory complexities of operating within the Chinese market and the fierce competition may hinder the expansion of Opal and increase a certain level of risk.PART BChoose two Key values highlighted in Appendix 3 and for each, explain how it has impacted upon the company’s activities. 8Firstly, the customer deserves service excellence.Opal is a customer- focused organization. Enterprise's core value is to focus on customer service and its quality. By doing so, the customer satisfaction and loyalty can be established and then the growth of sales and profits can be achieved.According to the case, in order to enhance the quality and satisfaction ofcustomer services, the Opal has established the Service Development Section and Customer Care Department. With the rapid development of technology, the Service Development Section is tasked to enhance the customer experience of the mobile and web-based services. And the Customer Care section is tasked to ensure that customer expectations are consistently met. Both of them are aim to provide customers with excellent services.Secondly, we accept that while we are driven by technology we will always aspire to drive technology.The development of technology can provide Opal with higher tech-competitiveness, and help it to develop new products and expand to larger market. As for Opal, they continue invest in other innovative products and market research, and has been very successful in identifying market trends and then using the latest technological developments to satisfy customer needs. And, there is a Special projects section in Opal which requires significant investment and provides the leading-edge technology required for mobile and others.Section 2Question1PART AEvaluate possible sources of finance that Gold could access as it seeks to expand its business operations.Firstly, issuing shares are a financing way that Opal can access. It can meet a part of the Opal’s capital needs during its expansion, even though the amount of share capital issued will be limited to the authorized share capital amount.Secondly, issuing debentures are a useful way too. Debentures are loans made to companies that carry a fixed rate of interest. However, the debenture holdersneed to repay the principles on time and they do not participate in the running of the company like shareholders do.Thirdly, even though both issuing shares and dividends are appropriate for Opal, there still some differences between them. The shareholders have the control right of the company, but the dividend holders do not. And, the dividends holders need to repay the principle on time, while it won’t be necessary for shareholders. Lastly, the shareholders can get benefits from the dividends while the debenture holders can get them from the interests.PART B找到一类可以同时满足Opal 公司股东和Opal 在中国市场合作伙伴用来检验企业效率的财务数据信息. 请解释这类数据是如何满足这些利益相关者要求的。
大学英语教材综合教程答案
大学英语教材综合教程答案Introduction:综合教程是大学英语教材中重要的一部分，它通过涵盖听力、口语、阅读、写作等多种技能，帮助学生全面提升英语水平。
然而，很多学生在学习过程中遇到困惑，需要答案作为参考。
本文将为大学英语教材综合教程中的常见问题提供答案，并希望能对学生们的学习有所帮助。
Section 1: Listening Comprehension1. What are some effective strategies for improving listening skills?- Use authentic materials: Listening to native speakers and real-life situations can enhance comprehension.- Practice note-taking: Summarizing main points will help with understanding.- Listen actively: Engage with the audio by predicting, summarizing, and reflecting on what you hear.- Start with easier content: Gradually increase the difficulty of the listening materials.2. How can I improve my listening speed?- Regular listening practice: The more you expose yourself to English,the faster you will become at processing the language.- Focus on key words: Train yourself to listen for important information rather than every single word.- Use online resources: Websites and apps offer various listening exercises that can help improve speed.Section 2: Speaking Skills1. How can I improve my pronunciation?- Mimic native speakers: Pay attention to their intonation, rhythm, and stress patterns.- Use online resources: Many websites provide pronunciation exercises and audio clips for practice.- Record yourself: Compare your pronunciation with native speakers and identify areas for improvement.- Seek feedback from others: Ask a native speaker or a language teacher to provide constructive criticism.2. How can I become more fluent in speaking?- Practice speaking regularly: Engage in conversations with native speakers or language partners.- Focus on communication, not accuracy: Don't worry about making mistakes; the more you speak, the more fluent you will become.- Use idiomatic expressions and phrasal verbs: Incorporate these into your speech to sound more natural and fluent.Section 3: Reading Comprehension1. How can I improve my reading speed?- Practice speed reading techniques: Skim the text for main ideas and only focus on details when necessary.- Increase vocabulary: The more words you know, the quicker you will comprehend the text.- Read regularly: Make reading a habit to build your reading stamina and speed over time.2. How can I understand difficult texts?- Read actively: Highlight key points, make notes, and ask yourself questions while reading.- Look up unfamiliar words: Use a dictionary or online resources to expand your vocabulary.- Break it down: Divide the text into smaller chunks for easier understanding, and then connect the main ideas.Section 4: Writing Skills1. How can I improve my essay writing?- Plan before you start: Outline the main points and structure of your essay.- Practice writing regularly: The more you write, the better you will become.- Seek feedback: Ask your teacher or peers to review your essays and provide suggestions for improvement.- Read model essays: Analyze well-written essays to understand effective writing techniques.2. How can I enhance my grammar and vocabulary in writing?- Read extensively: Exposure to various texts will help improve grammar and vocabulary usage.- Use grammar and vocabulary exercises: Online resources and textbooks offer practice exercises.- Keep a vocabulary notebook: Record new words and review them regularly.- Edit and revise: Always proofread your writing for grammar and vocabulary errors before submitting it.Conclusion:通过本文提供的答案，希望可以解决大学英语教材综合教程中的常见问题，帮助学生们在听力、口语、阅读、写作等方面取得更好的进步。
HND-大综合1-GU1答案
Section1Question 1:Part AGiven the competitive nature of the mobile telecommunications market analyse the likely advantages and disadvantages to Opal of establishing a partnership agreement with another company.12 Advantages:Firstly, the partnership agreements can provide Opal with technology assistance. It allows Opal for the joint development of new products and the sharing of technology. Secondly, a Chinese partnership not only gives Opal access to local knowledge but also provides an air of acceptability that is important when conducting business in China. Thirdly, local firms’ well-reputation and wealth of experience will also help Opal to ensure that product development and customer service is specifically targeted at meeting the local needs and demands of the local market. Fourthly, companies in partnership can share the costs and reduce the risk.Disadvantages:As for the disadvantages, firstly, the own technology of Opal might be leaked because of the sharing of technology which may result in the loss of Opal’s competitive advantages. Secondly, in a partnership with others, the control power of Opal’s own company might be distributed because of the consideration of other partners’ benefits. Thirdly, firms need to share the profits and there might be conflicts since those companies are profitable organizations.PART BIdentify and justify possible options the senior management may have which will enable Opal to maintain its current levels of success and profitability. 8Firstly, since Chinese market has enormous potential, Opal needs continue to invest in Chinese market to gain more market shares for its expansion.Secondly, Opal can sign the partnership agreements with more companies, to gain more comprehensive market information and share the technology and develop new products.Thirdly, in order to maintain the characteristics and good reputation, Opal needs to keep the strong stance in relation to the environment, usemore green and environmental materials to produce ‘environmentally friendly’ products and services, and keep offering a comprehensive mobile phone recycling scheme.Fourthly, it is necessary to deepen the agreement with Huawei, since Huawei is a long established and well-respected player in the Chinese telecoms market. By doing so, Opal can achieve the further expansion.Question 2PART AAssess the strengths and weaknesses of Opal as they seek to expanding in the coming years. 12StrengthsFirstly, the further deregulation of the telecommunications markets enabled Opal to capitalize on a number of opportunities.Secondly, Opal has its core markets, and the recent ‘opening-up’ of the Chinese market is currently providing Opal with opportunities for further expansion.Thirdly, the mobile devices division has allowed Opal to sell their phonesto competing networks allowing access to a much larger market. Fourthly, as their characteristic, Opal has adopted a strong stance in relation to the environment, and they were one of the first phone manufacturers in the world to offer a comprehensive mobile phone recycling scheme and offers environmentally friendly products and services.WeaknessesFirstly, the first hand-held phones were high priced because of the high research and development costs and the need for highly specialized production facilities. And this may cause the needs of a large amount of investment capital and the decrease in sales.Secondly, Opal is a medium sized producer of handsets, which means it owns limited produce resources and investment capital resources. It may not be able to meet the needs of cooperation with other companies. Thirdly, the regulatory complexities of operating within the Chinese market may hinder the development and expansion of Opal.Lastly, the regulatory complexities of operating within the Chinese market and the fierce competition may hinder the expansion of Opal and increase a certain level of risk.PART BChoose two Key values highlighted in Appendix 3 and for each, explain how it has impacted upon the company’s activities. 8 Firstly, the customer deserves service excellence.Opal is a customer- focused organization. Enterprise's core value is to focus on customer service and its quality. By doing so, the customer satisfaction and loyalty can be established and then the growth of sales and profits can be achieved.According to the case, in order to enhance the quality and satisfaction of customer services, the Opal has established the Service Development Section and Customer Care Department. With the rapid development of technology, the Service Development Section is tasked to enhance the customer experience of the mobile and web-based services. And the Customer Care section is tasked to ensure that customer expectations are consistently met. Both of them are aim to provide customers with excellent services.Secondly, we accept that while we are driven by technology we will always aspire to drive technology.The development of technology can provide Opal with higher tech-competitiveness, and help it to develop new products and expand to larger market. As for Opal, they continue invest in other innovative products and market research, and has been very successful in identifying market trends and then using the latest technological developments to satisfy customer needs. And, there is a Special projects section in Opal which requires significant investment and provides the leading-edge technology required for mobile and others.Section 2Question1PART AEvaluate possible sources of finance that Gold could access as it seeks to expand its business operations.Firstly, issuing shares are a financing way that Opal can access. It can meet a part of the Opal’s capital needs during its expansion, even though the amount of share capital issued will be limited to the authorized share capital amount.Secondly, issuing debentures are a useful way too. Debentures are loans made to companies that carry a fixed rate of interest. However, the debenture holders need to repay the principles on time and they do not participate in the running of the company like shareholders do.Thirdly, even though both issuing shares and dividends are appropriate for Opal, there still some differences between them. The shareholders have the control right of the company, but the dividend holders do not. And, the dividends holders need to repay the principle on time, while it won’t be necessary for shareholders. Lastly, the shareholders can get benefits from the dividends while the debenture holders can get them from the interests.PART B找到一类可以同时满足Opal 公司股东和Opal 在中国市场合作伙伴用来检验企业效率的财务数据信息. 请解释这类数据是如何满足这些利益相关者要求的。
HND大综合(GU1)
移动通信全球系统（GSM）于 1987 年通过的欧洲标准。这使得高品质的语音 通话，能够为客户跨越国际边界，短信，从而使用他们的手机在手机使用一个
世界性的热潮奠定了基础。 In the late 1980s and throughout the 90s further deregulation of the telecommunications markets enabled Diamond to capitalize on a number of opportunities. The company continued to work closely with several of the former state telecoms firms in developing and operating mobile networks, further cementing its position as an influential player in the telecommunications market. Diamond’s main focus has remained in Europe, but they have ventured into the North and South American, and Asian marketplaces. The recent ’opening-up’ of the Chinese market is currently providing Diamond with opportunities for further expansion both in the provision of networks and in sales of mobile devices. This expansion has, and will continue to require substantial investment. In 1998 the owners sought fresh capital from existing share holders to allow them to take advantage of the expansion opportunities.
新标准大学英语综合教程1 课后答案完整版
新标准大学英语综合教程1 课后答案完整版Unit oneActive reading 2Dealing with unfamiliar words4. Replace the underlined words with the correct form of the words in the box1. detect2. admirable3. subways4. inadequate5. scribbling6. persecution5. Answer the questions about the expressions1.(a) delighted2.(a) need to be developed with carefulthinking 3.(a) at a time in the future 4.(b) to make someone extremely afraid and nervousLanguage in usewith / without1 Match the uses of with / without with their definitions.1 (a)2 (b)3 (a)4 (c)5 (c)6 (d)2 Rewrite the sentences using with / without .1 Her tutor moves his head from side to side. Her tutor spills his coffee into the saucer.With his head moving from side to side, her tutor spills his coffee into the saucer.2 “Splendid,” he says. He doesn’t wait for an answer. “Splendid,” he says, without waiting for an answer.3 Frank McCourt speaks in class. He has an Irish accent.Frank McCourt speaks in class with an Irish accent.4 He plans to go on the subway. He has the books covered in purple and white NYU jackets.He plans to go on the subway with the books covered in purple and white NYU jacket.5 He’s only allowed to take two courses. He isn’t told why.He’s only allowed to take two courses, without being told why.6 He would like to ask a question. He doesn’t like to raise his hand.He would like to ask a question without raising his hand. Collocations3 Read the explanations of the words and phrases. Answer the questions.1. climb(a) Because the room is very small.(b) You would climb into bed if you are so tired that it feels like a huge effort.(c) You would probably need to bend over, and crawl through the hole.2 spill(a)spilt coffee all over your deskYou have accidently knocked over a cup/mug and the coffee has gone (uncontrolled) all over the desk.(b)toys spilled out all over the carpetThe toys were in a container, such as a box; either the box is too full so some toys are falling out onto the carpet, or the box has been tipped over so most of the toys have fallen out of the box. (c)crowds were spilling out of the bars and restaurantsMany people are leaving the bars and restaurants all at once, probably because they are closing for the night.3. join(a) join a bandWhen they can play a musical instrument and want to play with others.(b) join the unemployedYou have lost your job and become unemployed(c) join inYou do the same activity that most other people are doing.4 burst into(a) burst into tearsThe writer suddenly started crying.(b) bursts into bloomFlowers, when they suddenly emerge from buds.(c) burst into flames.Put out the flames immediately if you can, or keep well clear and call the emergency services (fire brigade)5 clean(a) a clean licenceThis refers to a driving licence. It means that you have been driving safely or at least you have no penalty points on the licence ---a person gets such points as a punishment after breaking the law on the roads eg speeding or causing an accident, and the licence then has a note on it (it’s not “clean”) and the police have a record.(b) clean languageYou avoid using swear words or other examples of bad language.(c) a clean bill of healthHere this phrase is used metaphorically and means something is working properly, for example,a car might have “a clean bill of health”after a check or test it is working correctly.6 easy(a) easy-goingAn easy-going person behaves, in a relaxed, calm manner with others and is happy to accept things without getting worried or angry.(b) easy on the eyeA person who is easy on the eye is pleasant to look at in appearance and in the way they dress.(c) easier said than doneWhen something is easier said than done, it is easy to talk about, but difficult to achieve.(d) take it easyWhen they tell you to “Take it easy”they can mean either of two things: You should rest and not do things that will make you tired, or you should keep calm, being less upset or angry.4. Complete the sentence using the collocations in Activity 31 spill out of2 burst into tears3 clean language4 easier5 climb through6 spilt7 join in8 burst into bloom9 clean licence 10 easy on the eye5 Translate the sentences into Chinese.1. Finally, with my mother red in the face and short of breath, we find Room 8, I unlock the door, and we all walk in.（☞介词with 表示状态，不必直译。
hnd投资学期末考试题及答案
hnd投资学期末考试题及答案一、选择题（每题2分，共20分）1. 投资组合理论的创始人是（）。
A. 哈里·马科维茨B. 威廉·夏普C. 弗兰科·莫迪利亚尼D. 罗伯特·席勒答案：A2. 以下哪种风险不能通过分散化投资来降低？（）A. 市场风险B. 利率风险C. 公司特定风险D. 信用风险答案：C3. 以下哪个指标不是衡量投资组合风险的？（）A. 标准差B. 夏普比率C. 收益率D. 贝塔系数答案：C4. 以下哪个选项不是投资组合管理的基本步骤？（）A. 资产配置B. 证券选择C. 时机选择D. 风险管理答案：C5. 以下哪种投资策略不是基于有效市场假说？（）A. 被动投资B. 市场时机投资C. 价值投资D. 指数投资答案：B6. 以下哪个因素不是影响股票价格波动的因素？（）A. 利率B. 通货膨胀C. 公司盈利D. 投资者情绪答案：D7. 以下哪个不是固定收益投资的特点？（）A. 收益稳定B. 风险较低C. 流动性较差D. 收益与市场利率负相关答案：C8. 以下哪个不是投资风险评估的方法？（）A. 历史模拟法B. 蒙特卡洛模拟法C. 风险价值法D. 收益最大化法答案：D9. 以下哪个不是投资组合优化的目标？（）A. 最大化收益B. 最小化风险C. 收益与风险的平衡D. 满足投资约束答案：A10. 以下哪个不是投资组合再平衡的策略？（）A. 定期再平衡B. 定额再平衡C. 目标波动率再平衡D. 收益最大化再平衡答案：D二、简答题（每题5分，共30分）1. 请简述投资组合理论的基本原理。
答案：投资组合理论的基本原理是，通过将不同的资产组合在一起，可以降低投资组合的整体风险，同时不牺牲预期收益。
该理论认为，投资者可以通过分散投资来减少非系统性风险，从而在风险一定的情况下获得更高的收益。
2. 什么是市场有效性？请简述其对投资策略的影响。
答案：市场有效性是指市场价格能够充分反映所有可用信息的状态。
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Section1Question 1:Part AGiven the competitive nature of the mobile telecommunications market analyse the likely advantages and disadvantages to Opal of establishing a partnership agreement with another company.12Advantages:Firstly, the partnership agreements can provide Opal with technology assistance. It allows Opal for the joint development of new products and the sharing of technology. Secondly, a Chinese partnership not only gives Opal access to local knowledge but also provides an air of acceptability that is important when conducting business in China. Thirdly, local firms’ well-reputation and wealth of experience will also help Opal to ensure that product development and customer service is specifically targeted at meeting the local needs and demands of the local market. Fourthly, companies in partnership can share the costs and reduce the risk.Disadvantages:As for the disadvantages, firstly, the own technology of Opal might be leaked because of the sharing of technology which may result in the loss of Opal’s competitive advantages. Secondly, in a partnership with others, the control power of Opal’s own company might be distributed because of the consideration of other partners’ benefits. Thirdly, firms need to share the profits and there might be conflicts since those companies are profitable organizations.PART BIdentify and justify possible options the senior management may have which will enable Opal to maintain its current levels of success and profitability. 8Firstly, since Chinese market has enormous potential, Opal needs continue to invest in Chinese market to gain more market shares for its expansion.Secondly, Opal can sign the partnership agreements with more companies, to gain more comprehensive market information and share the technology and develop new products.Thirdly, in order to maintain the characteristics and good reputation, Opal needs to keep the strong stance in relation to the environment, use more green and environmental materials to produce ‘environmentally friendly’ products and services, and keep offering a comprehensive mobile phone recycling scheme.Fourthly, it is necessary to deepen the agreement with Huawei, since Huawei is a long established and well-respected player in the Chinese telecoms market. By doing so, Opal can achieve the further expansion.Question 2PART AAssess the strengths and weaknesses of Opal as they seek to expanding in thecoming years. 12StrengthsFirstly, the further deregulation of the telecommunications markets enabled Opal to capitalize on a number of opportunities.Secondly, Opal has its core markets, and the recent ‘opening-up’ of the Chinese market is currently providing Opal with opportunities for further expansion.Thirdly, the mobile devices division has allowed Opal to sell their phones to competing networks allowing access to a much larger market.Fourthly, as their characteristic, Opal has adopted a strong stance in relation to the environment, and they were one of the first phone manufacturers in the world to offer a comprehensive mobile phone recycling scheme and offers environmentally friendly products and services.WeaknessesFirstly, the first hand-held phones were high priced because of the high research and development costs and the need for highly specialized production facilities. And this may cause the needs of a large amount of investment capital and the decrease in sales.Secondly, Opal is a medium sized producer of handsets, which means it owns limited produce resources and investment capital resources. It may not be able to meet the needs of cooperation with other companies.Thirdly, the regulatory complexities of operating within the Chinese market may hinder the development and expansion of Opal.Lastly, the regulatory complexities of operating within the Chinese market and the fierce competition may hinder the expansion of Opal and increase a certain level of risk.PART BChoose two Key values highlighted in Appendix 3 and for each, explain how it has impacted upon the company’s activities. 8Firstly, the customer deserves service excellence.Opal is a customer- focused organization. Enterprise's core value is to focus on customer service and its quality. By doing so, the customer satisfaction and loyalty can be established and then the growth of sales and profits can be achieved.According to the case, in order to enhance the quality and satisfaction of customer services, the Opal has established the Service Development Section and Customer Care Department. With the rapid development of technology, the ServiceDevelopment Section is tasked to enhance the customer experience of the mobile and web-based services. And the Customer Care section is tasked to ensure that customer expectations are consistently met. Both of them are aim to provide customers with excellent services.Secondly, we accept that while we are driven by technology we will always aspire to drive technology.The development of technology can provide Opal with higher tech-competitiveness, and help it to develop new products and expand to larger market. As for Opal, they continue invest in other innovative products and market research, and has been very successful in identifying market trends and then using the latest technological developments to satisfy customer needs. And, there is a Special projects section in Opal which requires significant investment and provides the leading-edge technology required for mobile and others.Section 2Question1PART AEvaluate possible sources of finance that Gold could access as it seeks to expand its business operations.Firstly, issuing shares are a financing way that Opal can access. It can meet a part of the Opal’s capital needs during its expansion, even though the amount of share capital issued will be limited to the authorized share capital amount.Secondly, issuing debentures are a useful way too. Debentures are loans made to companies that carry a fixed rate of interest. However, the debenture holders need to repay the principles on time and they do not participate in the running of the companylike shareholders do.Thirdly, even though both issuing shares and dividends are appropriate for Opal, there still some differences between them. The shareholders have the control right of the company, but the dividend holders do not. And, the dividends holders need to repay the principle on time, while it won’t be necessary for shareholders. Lastly, the shareholders can get benefits from the dividends while the debenture holders can get them from the interests.PART B找到一类可以同时满足Opal 公司股东和Opal 在中国市场合作伙伴用来检验企业效率的财务数据信息. 请解释这类数据是如何满足这些利益相关者要求的。