高中英语 Unit 5 Inside advertising课件 新人教选修9
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高中英语 Unit5Inside advertising-Reading课件 新人教选修9.ppt
Detail reading
Read the text carefully and try to answer the following questions: 1. Who advertises? 2. Why do they advertise? 3. Where do they advertise? 4. How do they decide where to advertise? 5. Does advertising work?
No, the advertiser will have worked out a price that will still give him a profit even if he is giving away two bottles free. The advertiser also benefits by selling more bottles than he would have if he hadn’t offered the free bottles.
B. Both ads target a certain group of people. Who are they? Drivers.
C. If you were a driver, which advertisement would have most effect on you? Why? Students give their own answers.
3. Where do they advertise? On TV and radio, in magazines and newspapers (also on clothes, billboards, at sports fields, on buses and trains, at bus and train stations and many other places).
人教英语选修九 unit 5 inside advertising Reading(课件) (共46张ppt)
Introduction
What is an advertisement?
How do advertisers make effective advertisements?
How effective are advertisements?
KEY WORDS
▪ advertisements ▪ advertisers ▪ effective ▪ ▪ In the passage, the author gives the definition
• Para 1 Even some of the casual garments we wear have brand names attached to them which turn us into walking advertisements.
• 甚至在我们穿的有些休闲服上也印着品 牌的名字，这就把我们变成了“移动广 告”。
difficult. ▪ adj. be fit to do / be fit for… ▪ R: 他适合这个岗位。 ▪ adj. He is fit for the position. ▪ R: vt. / vi. Eg. 这条裙子非常适合她。 ▪ The dress fitted her perfectly/well.
group.
It makes sense to make computer game ads _th_a_t_/_w_h__ic_h_ appeal to this group.
针对这个群体制作有吸引力的电脑游 戏广告是有意义的。 makes sense 合理,可行;有意义,说得通 照顾好自己的身体是明智之举。 It makes sense to take care of your health. 你的话毫无意义。
高中英语U5insideadvertising课件新人教选修9.ppt
I hold the opinion that___it_i_s_t_h_e______ g_o_v_e_r_n_m_e_n_t_’s_d_u_t_y__ to provide those families in need with financial help.
(3)与环境和谐共处，是每个人都应有 的责任。
(3)__a_d_v_e_r_ti_si_n_g_ n.广告;宣传;做广告
2. inform vt.通知；告知；告诉 (1)__in_f_o_rm__a_ti_o_n_n.信息，情报 (2)__i_n_f_or_m__e_d__adj.有知识的，精明的 (3)___in_f_o_r_m_e_r__n.告发者；检举人
句型：It is no use doing 做……是没有用的
提示：该句型与“It is of no use to do”意 思相同。
仿写：根据汉语意思，完成英文句子。
(1)后悔犯错已经没有用了,更重要的是，我 们要解决将会出现的问题。 __I_t_i_s_n_o__u_se__r_e_g_re_t_t_in_g__ having made a mistake. More importantly, we should try to settle the problem at hand.
句型：When it comes to (doing) sth.，...当谈及到……；当提到……
提示：该句可用于引出话题、举例等， 使前后过渡自然。
仿写：根据汉语意思，完成英文句子。
(1)当谈到如何处罚调皮学生时，校长总会 提出一些有效的措施。
___W__h__e_n_i_t_c_o_m__e_s__to__ how to punish the
more and more customers and contributes to the growth in sales. Moreover， keeping
(3)与环境和谐共处，是每个人都应有 的责任。
(3)__a_d_v_e_r_ti_si_n_g_ n.广告;宣传;做广告
2. inform vt.通知；告知；告诉 (1)__in_f_o_rm__a_ti_o_n_n.信息，情报 (2)__i_n_f_or_m__e_d__adj.有知识的，精明的 (3)___in_f_o_r_m_e_r__n.告发者；检举人
句型：It is no use doing 做……是没有用的
提示：该句型与“It is of no use to do”意 思相同。
仿写：根据汉语意思，完成英文句子。
(1)后悔犯错已经没有用了,更重要的是，我 们要解决将会出现的问题。 __I_t_i_s_n_o__u_se__r_e_g_re_t_t_in_g__ having made a mistake. More importantly, we should try to settle the problem at hand.
句型：When it comes to (doing) sth.，...当谈及到……；当提到……
提示：该句可用于引出话题、举例等， 使前后过渡自然。
仿写：根据汉语意思，完成英文句子。
(1)当谈到如何处罚调皮学生时，校长总会 提出一些有效的措施。
___W__h__e_n_i_t_c_o_m__e_s__to__ how to punish the
more and more customers and contributes to the growth in sales. Moreover， keeping
人教版高中英语选修九Unit5Insideadvertising-Reading课件新
Obeyyourthirst.
Thingsgobetterwit hCoca-Cola.
Taketimetoindulge.尽 情享受吧！
Thenewdigitalera数 码新时代
Understandingtheadvertisementsonp age42.
1. Water A.WhatisthemostcommonnameforH2O?
ormsorinfluencespeople.
Howadvertisingworks
Howdoadve Identifyy Advertisers2______
rtisersmake ourtarge i_d_e_n_t_if_y_t_h_et_a_r_g_e_t___
effective t
garnodufpindoutasmuchas
Drivers. C.Ifyouwereadriver,whichadvertisement
wouldhavemosteffectonyou?Why? Studentsgivetheirownanswers.
HOWADVERTINGWORKS
Scanning
Scantheheadingsofeachsectionandgetagen eralunderstandingofthetext.
Sumupthemainideaofeachsection.
SectionI (para.1)
Introduction
SectionII Whatisanadvertisement? (para.2)
SectionIII Howdoadvertisersmakeeff (para.3-7) ectiveadvertisements?
(新人教选修9)高中英语 Unit5Inside advertising-Listening课件
A: Again? Aren’t your feet sore?
B: No way, not when I’m wearing
Superstars! C: Superstar shoes and boots, latest fashions, all sizes, comfortable. Available at all good shoe stores.
latest fashion
dial the operator
litres of water
2. What was each advertisement promoting?
Advertisement 1:
Superstar shoes and boots
Advertisement 2:
The importance of saving water
Listen and write down any facts.
Advert 1 Superstar Shoes and boots: all sizes, available at shoe stores Advert 2 Advert 3 Save water: turning Star FM: off the tap while a new brushing teeth saves radio water; having short station, showers saves water, can be our dams are getting found at low, there is a website 104.5 with more information waveband about saving water
C: Sam’s right you know. The water in
高中英语 Unit5Inside advertising-Reading课件 新人教选修9 公开课精品课件
Obey your thirst.
Things go better with Coca-Cola.
Take time to indulge.尽 情享受吧！
The new digital era 数码新时代
Understanding the advertisements on page 42.
No, the advertiser will have worked out a price that will still give him a profit even if he is giving away two bottles free. The advertiser also benefits by selling more bottles than he would have if he hadn’t offered the free bottles.
Section II What is an advertisement? (para. 2)
Section III How do advertisers make (para. 3-7) effective advertisements?
Section IV How effective are (para. 8-9) advertisements?
B. The advertisement says that when you buy two, they will give you two more at no extra cost. Does this mean the advertiser will lose money on the sale?
1. Water A. What is the most common name for H2O? Why did they call it H2O? Water. Because it rhymes with “slow”.
高中英语 Unit 5 Inside advertising课件 新人教选修9
that there were fewer calories in every slice.It turned out that the bread as not dietetic，but just regular bread.There were fewer calories because it was sliced very thin，but there were the same
may be sold by appealing to fear of loss.But fear of loss is the real reason for fire insurance.The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people.If consumers consider the quality of the insurance plans as well as the message in the ads，they will benefit from the advertising.
Unit 5
Inside advertising
• The appeal of advertising to buying motives can have both negative and positive effects.Consumers may be convinced to buy a product of poor quality or high price because of an advertisement.For example，some advertisers have appealed to people’s desire for better fuel economy for their cars by
may be sold by appealing to fear of loss.But fear of loss is the real reason for fire insurance.The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people.If consumers consider the quality of the insurance plans as well as the message in the ads，they will benefit from the advertising.
Unit 5
Inside advertising
• The appeal of advertising to buying motives can have both negative and positive effects.Consumers may be convinced to buy a product of poor quality or high price because of an advertisement.For example，some advertisers have appealed to people’s desire for better fuel economy for their cars by
高中英语 Unit5Inside advertising-Language points课件 新人教选修9 公开课精品课件
①她通知他们他已经到达。
She informed them of his arrival. inform (that clause) ②他们得到了儿子阵亡的通知。
They were informed that their son was killed in battle. be well informed about sth. 精通某事；对某事消息灵通
overtime (副词), 规定时间之外地;超 时地 ① 他最近老是加班。 He’s been working overtime recently.
Answers: P45. Learning about language
1. Complete the summary of the reading passage using words from the text. educate; appeal; target; budget; media; expense.
8. Advertising cigarettes is not allowed in China. banned
9. Not all advertisers are honest. decent 10.I’ve known Ben for many years.
He is worthy of trust. trustworthy
5. Only big companies can afford television ads. corporations
6. What is the cost of putting an ad on the Internet? expense
7. Most shampoo products depend on an ad with good visual effects. rely
She informed them of his arrival. inform (that clause) ②他们得到了儿子阵亡的通知。
They were informed that their son was killed in battle. be well informed about sth. 精通某事；对某事消息灵通
overtime (副词), 规定时间之外地;超 时地 ① 他最近老是加班。 He’s been working overtime recently.
Answers: P45. Learning about language
1. Complete the summary of the reading passage using words from the text. educate; appeal; target; budget; media; expense.
8. Advertising cigarettes is not allowed in China. banned
9. Not all advertisers are honest. decent 10.I’ve known Ben for many years.
He is worthy of trust. trustworthy
5. Only big companies can afford television ads. corporations
6. What is the cost of putting an ad on the Internet? expense
7. Most shampoo products depend on an ad with good visual effects. rely
高中英语 Unit5Inside advertisingUsing language课件 新人教选修
appoint
corporation
budget
worthy
我没法将我所有想带的衣服都装进手提箱。(fit into) I couldn’t fit all the clothes I wanted to take into my suitcase.
She is tired of her busy city life and so she plans to spend her winter holidays in a small village with her husband. 对繁忙的城市生活感到厌倦, 她决定和丈夫一起到一个小乡村过寒假。
Exercise 1 on P85
spokesman
informed
tobacco
______ audiences but instead ________ at children. He said the public could no longer ___ on the _________ of people in advertising companies to do the right thing. “The only way to stop children taking up smoking is to ___ cigarette advertising altogether and to _______ our young people about the dangers
He did tell me that but he is denying it now. 他的确跟我这样说的, 但现在又否认了。
At a conference yesterday a __________ for the Health Department, Mr Dennis Hall, ________ the audience that the government would soon be passing laws to make all _______ advertising illegal. He said that some cigarette advertisements were not aimed at
corporation
budget
worthy
我没法将我所有想带的衣服都装进手提箱。(fit into) I couldn’t fit all the clothes I wanted to take into my suitcase.
She is tired of her busy city life and so she plans to spend her winter holidays in a small village with her husband. 对繁忙的城市生活感到厌倦, 她决定和丈夫一起到一个小乡村过寒假。
Exercise 1 on P85
spokesman
informed
tobacco
______ audiences but instead ________ at children. He said the public could no longer ___ on the _________ of people in advertising companies to do the right thing. “The only way to stop children taking up smoking is to ___ cigarette advertising altogether and to _______ our young people about the dangers
He did tell me that but he is denying it now. 他的确跟我这样说的, 但现在又否认了。
At a conference yesterday a __________ for the Health Department, Mr Dennis Hall, ________ the audience that the government would soon be passing laws to make all _______ advertising illegal. He said that some cigarette advertisements were not aimed at
高中英语 Unit5Inside advertisingReading课件 新人教选修9
that informs or influences people.
How advertising works
How do advertisers make effective
Identify your target
advertiseme nts?
Advertisers 2 i_d_e_n_t_if_y_t_h_e__ta_r_g_e_t__ g_r_o_u_p__ and find out as much as possible about them, which 3 f_o_r_m_s__th_e__b_a_sisfor decisions about what type of advertising techniques to use with this group.
5. “Speeding” and “How fast am I going”? A. Both of these advertisements have the
same purpose. What do both ads want people to do? They want people to stop speeding.
3. Refresh water A. Why are the first two lines written bigger than the rest of the advertisement? These lines appear bigger so that they are the first thing people notice about the ad.
C. How else can advertisers make people more aware of our fragile environment? Tell people more and help them to be more aware of the importance of protecting our environment.
How advertising works
How do advertisers make effective
Identify your target
advertiseme nts?
Advertisers 2 i_d_e_n_t_if_y_t_h_e__ta_r_g_e_t__ g_r_o_u_p__ and find out as much as possible about them, which 3 f_o_r_m_s__th_e__b_a_sisfor decisions about what type of advertising techniques to use with this group.
5. “Speeding” and “How fast am I going”? A. Both of these advertisements have the
same purpose. What do both ads want people to do? They want people to stop speeding.
3. Refresh water A. Why are the first two lines written bigger than the rest of the advertisement? These lines appear bigger so that they are the first thing people notice about the ad.
C. How else can advertisers make people more aware of our fragile environment? Tell people more and help them to be more aware of the importance of protecting our environment.
高中英语 Unit 5《Inside advertising》Reading课件 新人教选修9
that informs or influences people.
How advertising works
How do advertisers make effective
Identify your target
advertiseme nts?
Advertisers 2 i_d_e_n_t_if_y_t_h_e__ta_r_g_e_t__ g_r_o_u_p__ and find out as much as possible about them, which 3 f_o_r_m_s__th_e__b_a_sisfor decisions about what type of advertising techniques to use with this group.
2. Super Shooze
A. What group of people is the advertisement made for? Young people who like sports, the latest fashions and like to be part of a group.
HOW ADVERTING WORKS
Scanning
Scan the headings of each section and get a general understanding of the text.
Sum up the main idea of each section.
Section I Introduction (para.1)
Detail reading
Read the text carefully and try to answer the following questions: 1. Who advertises? 2. Why do they advertise? 3. Where do they advertise? 4. How do they decide where to advertise? 5. Does advertising work?
How advertising works
How do advertisers make effective
Identify your target
advertiseme nts?
Advertisers 2 i_d_e_n_t_if_y_t_h_e__ta_r_g_e_t__ g_r_o_u_p__ and find out as much as possible about them, which 3 f_o_r_m_s__th_e__b_a_sisfor decisions about what type of advertising techniques to use with this group.
2. Super Shooze
A. What group of people is the advertisement made for? Young people who like sports, the latest fashions and like to be part of a group.
HOW ADVERTING WORKS
Scanning
Scan the headings of each section and get a general understanding of the text.
Sum up the main idea of each section.
Section I Introduction (para.1)
Detail reading
Read the text carefully and try to answer the following questions: 1. Who advertises? 2. Why do they advertise? 3. Where do they advertise? 4. How do they decide where to advertise? 5. Does advertising work?
高中英语 Unit 5 Inside advertising Warming up课件 新人教版选修
第八页，共28页。
What the above ads have in common is that they mainly employ exciting images. Actually persuasive language is equally important in advertising. The following
第十九页，共28页。
at the airport
第二十页，共28页。
on the radio
第二十一页，共28页。
on TV
第二十二页，共28页。
at the cinema
第二十三页，共28页。
in the newspaper
第二十四页，共28页。
in the magazine
第二十五页，共28页。
creative ideas … □ Why do companies advertise?
To sell their goods, earn more money from us …
□ Where do we always see advertisements?
They cover almost every kind of medium.
are some well-known slogans (广告词). Guess what they sell.
第九页，共28页。
Arts in advertising (slogans口号(kǒuhào), 广告词)
Good to the last drop. 滴滴(dī dī)香浓, 意犹未 coffee → Maxwell coffee尽(麦。斯威尔咖啡)
第十二页，共28页。
sell products and services
What the above ads have in common is that they mainly employ exciting images. Actually persuasive language is equally important in advertising. The following
第十九页，共28页。
at the airport
第二十页，共28页。
on the radio
第二十一页，共28页。
on TV
第二十二页，共28页。
at the cinema
第二十三页，共28页。
in the newspaper
第二十四页，共28页。
in the magazine
第二十五页，共28页。
creative ideas … □ Why do companies advertise?
To sell their goods, earn more money from us …
□ Where do we always see advertisements?
They cover almost every kind of medium.
are some well-known slogans (广告词). Guess what they sell.
第九页，共28页。
Arts in advertising (slogans口号(kǒuhào), 广告词)
Good to the last drop. 滴滴(dī dī)香浓, 意犹未 coffee → Maxwell coffee尽(麦。斯威尔咖啡)
第十二页，共28页。
sell products and services
人教版高中英语选修10课件 Unit 5 Inside advertising Reading 课件
Young people who like sports, the
latest fashions and like to be part
of a group.
B. What message does the advertisement give? If you wear our shoes you’ll have an exciting life, and be popular and have fun.
5. “Speeding” and “How fast am I going”? A. Both of these advertisements have the same purpose. What do both ads want people to do?
They want people to stop speeding.
How advertising works
How do Identify Advertisers 2 identify the target advertisers your _________________ group make target ______ and find out effective as much as possible about them, which advertiseme 3 forms ___________ the basisfor nts? decisions about what type of advertising techniques to use with this group.
1. Who advertises?
Businesses, individuals, organizations
and associations.
latest fashions and like to be part
of a group.
B. What message does the advertisement give? If you wear our shoes you’ll have an exciting life, and be popular and have fun.
5. “Speeding” and “How fast am I going”? A. Both of these advertisements have the same purpose. What do both ads want people to do?
They want people to stop speeding.
How advertising works
How do Identify Advertisers 2 identify the target advertisers your _________________ group make target ______ and find out effective as much as possible about them, which advertiseme 3 forms ___________ the basisfor nts? decisions about what type of advertising techniques to use with this group.
1. Who advertises?
Businesses, individuals, organizations
and associations.
高中英语Unit5InsideadvertisingPeriod3Grammar课件新人教版选修9
返回目录
4．Alice is a new member _b_e_lo_n_g_in_g__to_______ the yoga club.
5．Don't _r_e_ly__o_n_____ her. She is dishonest. 6．Somehow, I h_a_d_n_o__us_e_f_o_r________ the course in the beginning. 7 ． So far no one has claimed to _b_e_r_es_p_o_n_si_b_le__fo_r_________ the accidents. 8．These environmentalists a_p_p_e_al_t_o_______ people to work hard to stop air pollution.
I would prefer you to stay for the dinner. 我宁愿你留下来吃晚饭。
返回目录
2．在使役动词 make, have, let 和感官动词(短语)see, watch, notice, observe, feel, hear, listen to, look at 等接不定式 作宾补，主动语态中省略 to，但是在被动结构中，不能省 略不定式的符号 to。
返回目录
三、副词作宾补 Have your shoes on. 穿上你的鞋。 Last Sunday I saw you out with your younger sister. 上周末我看到你和你的妹妹出去了。
返回目录
四、不定式作宾补 1．动词不定式作宾补表示宾语要去做的动作，能用不 定式作宾补的动词(短语)有：ask, want, wish(除 hope), tell, order, warn, advise(除 suggest), allow(除 agree), invite, permit, forbid, expect, beg, force, encourage, send, teach, train, remind, require (除 demand), would like, would prefer 等。 I wish you to have a good trip. 祝你旅途愉快。
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On the positive side，emotional appeals may respond to a consumer’s real concerns.Consider fire insurance.Fire insurance may be sold by appealing to fear of loss.But fear of loss is the real reason for fire insurance.The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people.If consumers consider the quality of the insurance plans as well as the message in the ads， they will benefit from the advertising.
Unit 5
Inside advertising
The appeal of advertising to buying motives can have both negative and positive effects.Consumers may be convinced to buy a product of poor quality or high price because of an advertisement.For example，some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage.Some of the products work.Others are worthless and a waste of consumers’ money.
Each consumer must evaluate her or his own situation.Are the benefits of the product important enough to justify buying it？ Advertising is intended to appeal to consumers.But it does not force them to buy the product.Consumers still control the final buying decision.
Sometimes advertising is intentionally misleading.A few years ago，a brand of bread was offered to dieters with the message that there were fewer calories in every slice.It turned out that the bread as not dietetic，but just regular bread.There were fewer calories because it was sliced very thin，but there were the same number of calories in every loaf.
谢谢观看！
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