四模块一单元Word power
牛津 高一 M4-U1_Wordpower
I want to buy “Abbott”(雅培), but the saleswoman persuades me to buy “Wyeth” （惠氏）. I don’t know which one is better,. However, what the woman said sounds quite_____________ (persuade). persuasive
我们每学期通常举行两次月考。
monthly We usually hold two _________ examinations each term.
At present, China is making great efforts to found a _____________(harmony) society. harmonious
word root
suffixes
health
color danger
healthy
colorful dangerous
attract
advertise
attractive
advertised
interest
interesting
word root
adj famous beautiful fantastic medical historic various
销售数字、销售额 sales figure
销售目标
sales target
Finish exercise on P7
1.market share 2. sales figure 3.consumers 4. பைடு நூலகம்arket research 5. sales& marketing department 6. sales targets
英语必修ⅳ译林牛津版unit1wordpower教案
●Word powerWe’ll learn in this section some common suffixes that can be added to nouns or verbs to create adjectives. And also some vocabulary related to sales and marketing.Step 1: Brainstorming1. Please think about the following questions:How are the following words formed?health (noun) healthy(adjective) interest (verb) interesting (adjective)An English word can have several derivatives. And please pay attention to the fact that many English words share the same root word, even though they have different meanings or parts of speech.Now here’s more example for you to better understand word formation.breath (n.) breathe (v.) breathless (adj.)act (v.) action (n.) actor (n.) actress (n.) activity (n.)possible (adj.) impossible (adj.) possibility (n.) possibly (adv.)friend (n.), friendly (adj.), friendless (adj.), friendship (n.), unfriendly (adj.) As you can see, many words are derived by adding suffixes or prefixes to the root words. Often you may come across unfamiliar words while reading, try to use knowledge of word formation to guess their meanings. Will you? And can you give more examples about word formation?2. Shall we have a competition to see who can give more examples or create more words by adding suffixes or prefixes to the root words?3. As we know, sometimes an English word can be made up of three parts: a prefix, a stem and a suffix. A stem is the main part of a word. A prefix is a group of letters added to the beginning of a word. A suffix is a group of letters placed at the end of a word. Both prefixes and suffixes modify the meaning of a word or change it into a different word group. The following is a table of common prefixes:Step 2: Learning about Word formationThe basic part of any word is the root; to it, you can add a prefix at the beginning and/or a suffix at the end to change the meaning. For example, in the word "un flatter ing," the root is simply "flatter," while the prefix "un-" makes the word negative, and the suffix "-ing" changes it from a verb into an adjective (specifically, a participle).English itself does not use prefixes as heavily as it once did, but many English words come from Latin, which uses prefixes and suffixes (you can use the word affix to refereither to a prefix or a suffix) quite extensively. For example, the words "prefix," "suffix," and "affix" themselves are all formed from "fix" by the use of prefixes: •"ad" (to) + "fix" (attached) = "affix"•"pre" (before) + "fix" = "prefix"•"sub" (under) + "fix" = "suffix"Note that both the "-d" of "ad" and the "-b" of "sub" change the last letter.Here are some of the most common Latin prefixes (for the meanings of the Latin roots, look up the words in a good dictionary):ab (away) abrupt, absent, absolvead (to) adverb, advertisement, afflictin (not) incapable, indecisive, intolerableinter (between, among) intercept, interdependent, interprovincialintra (within) intramural, intrapersonal, intraprovincialpre (before) prefabricate, preface preferpost (after) postpone, postscript, postwarsub (under) submarine, subscription, suspecttrans (across) transfer, transit, translateStep 3: Ready used materials for Word formationZero MorphemesSome affixes consist of no sounds at all. Zero morphemes DO exist, and we'll see why, and illustrate another concept, allomorphy at the same time.Consider the following words:Adjective Verbyellow yellowbrown browngreen greenpurple purpleThe relation between "yellow" (adjective) and "yellow" (verb) is exactly the same as that between "white" and "whiten", which we just considered. But the form of "yellow" doesn't change. So we say that we added a zero suffix:Verb/ \Adjective -Ø|yellowMeaning: "to make (more) yellow"Zero morphemes are obviously hard to spot because you can't hear them! In these cases you have to notice what ISN'T there. (Sherlock Holmes solves one of his cases by noticing that a dog DIDN'T bark. This was important because there was a situation where any dog would have barked. This is the kind of thinking you have to do to find zero morphemes.)AllomorphyBut now we have two ways to make Adjectives into Verbs meaning "to make (more) Adjective": "-en" ("black-en") and "-Ø" ("yellow-Ø") How do we know which rule to use? That is, why not "yellow-en"?One possible (but uninteresting) answer is that we just have to memorize which affix to use for each stem. That is, we just memorize that "black" takes "-en" and "yellow" takes "-Ø". But we would like a better explanation.As with the phonology problems, the best place to look is "near" where the affix attaches. Since "-en" is a suffix, let's look at the end of the stems. What we find is that we can divide the Adjectives into two classes based on what the last SOUND (NOT letter) of the stem is:•Use "-en" if the last sound is:[p] "deep-en" [f] "stiff-en" [v] "live-en" [t] "white-en"[d] "redd-en" [s] "less-en" [ʃ] "fresh-en" [k] "dark-en"•Use "-Ø" if the last sound is:[e] "gray-Ø" ("His hair grayed (gray-Ø-ed) before he was twenty.")[n] "brown-Ø" [m] "dim-Ø" [l] "purple-Ø" [r] "clear-Ø"We can use the same type of diagrams, and indicate the conditions:Verb/ \Adjective -en if Adjective ends in an obstruent (oral stop or fricative)-Ø if Adjective ends in a sonorant (nasals, approximants, vowels) Meaning: "to make (more) Adjective"When we did phonology problems, we had a notion of "default" or "elsewhere". The same concept can arise in morphology, although in this case the choice is made difficult by the clean cut between obstruents and sonorants. It is true, however, that there are exceptions to this rule with certain unusual adjectives:Verb/ \Adjective -en if Adjective ends in an obstruent (oral stop or fricative)-Ø El sewhereMeaning: "to make (more) Adjective"Another example of allomorphy in English is the choice of the negative prefix "il-/ir-/im-/in-". The rules are:•Use "il-" when the stem begins with "l": "il-legal"•Use "ir-" when the stem begins with "r": "ir-responsible"•Use "im-" when the stem begins with "m, b, p": "im-mobile" "im-balanced", "im-possible"•Otherwise (elsewhere) use "in-": "in-active", etc.In a diagram:Adjective/ \when Adjective begins with l: il- Adjectivewhen Adjective begins with r: ir-when Adjective begins with a bilabial: im-Elsewhere: in-Meaning: "not Adjective"Notice here that there is a clear case that applies when the other (more specific) rules cannot. This is the DEFAULT or ELSEWHERE rule. The ELSEWHERE concept plays an important role in linguistics and we have already encountered it in phonology and we will encounter it again in this course.Finally, some allomorphy is simply exceptional. There are morphemes which are used with only a limited number of words, such as plural "-en" as in "ox-en", "child-(r)en".Furthermore, some words are so irregular that they have no internal analysis, for example "went" is the SUPPLETIVE form for what would otherwise be "go-ed". Children oftenuse words like "go-ed" ("went") or "hold-ed" ("held"). These are called OVERGENERALIZATION errors because the children use a regular productive process on exceptional words.Other ways of Forming Words •Back formationsWhere one "falsely" uses a rule."peddler" refers to a personanalyze "peddler" as "peddle" + "-er"•Blends: "smoke" + "fog" = "smog"; "motor" + "hotel" = "motel"•Words from Names: "jumbo", "sandwich"•Truncation (Clipping): "gym(nasium)", "(tele)phone" Acronyms: "AIDS" = "Acquired Immune Deficiency Syndrome"。
牛津译林版高中英语模块4 Unit 1 Word Powertask 1 课件
Page12
Listen and write down the statistics. Note that you may need to do some simple calculations after listening to the descriptions.
them: 1,000 young people This year: ___9_,0_0_0_____ museum visitors; out of them: _3_,0_0_0______ young people
5. “Don’t make this kind of foolish mistake again,〞 she said to me. She told / warned me not to make that kind of foolish mistake again.
Task: writing an advertisement
1. Number of members two year ago:
_1_,_2_0_0______; last year: _1__,4_0_0_____ 2. Market share last year: __8_5_%______;
this year: __6_5_%_______
3. Percentage of students eating lunch in the
2. He asked me ______ with me. A. what the matter is B. what the matter was C. what is the matter D. what was the matter 3. My friend really didn’t know _____ to help the dying boy. A. what he could do B. how could he do C. whether he can do D. what can he did
译林英语必修四Unit1Word power(共21张PPT)
Suffix
A group of letters added to the beginning of a word
the main part of a word
+ ful help helpful...
+ ed amaze amazed...
Verb
+ ing + able
excite enjoy
exciting... enjoyable...
+ ive attract attractive...
Below are some of the different suffixes
A group of letters placed at the end of a word
List suffixes appearing in the video
-ful -ness -ing -ation -ize -ly
-ate ...
Brainstorm suffixes you’ve learned
-ly -ward
-ion/tion/ation
Adv.
-ment –or –er ist –ant –dom
n. suffixes
-ness -th...
v.
-y –ly -ic –al Adj. –ous –ful –ed
–ing –ive –ible –ent ...
-ize/ise –fy -en
We can tell you where you can find what you want. Best
2024年M4U3Wordpower教案中心
2024年M4U3 Word power教案中心一、教学内容二、教学目标1. 掌握并运用描述人物性格和外观的词汇和短语。
2. 能够运用所学词汇和短语进行人物描述的口语表达。
3. 提高学生的词汇记忆和拓展能力。
三、教学难点与重点难点：词汇的准确记忆和运用，特别是短语的使用。
重点：描述人物性格和外观的词汇和短语的学习和应用。
四、教具与学具准备教具：PPT，单词卡片，黑板。
学具：笔记本，教材。
五、教学过程1. 导入：通过展示一组人物图片，引导学生用已学过的词汇描述图片中的人物，为新课内容做铺垫。
2. 呈现：展示PPT，讲解本章重点词汇和短语，让学生跟读并模仿。
3. 实践：分组活动，每组选择一张人物图片，运用所学词汇和短语进行描述，并进行组间交流。
4. 例题讲解：以教材中的例题为示范，讲解如何运用所学词汇和短语进行人物描述。
5. 随堂练习：让学生根据教材中的练习题，进行词汇填空和句子改写，巩固所学知识。
六、板书设计1. Word power Describing Character and Appearance2. 重点词汇和短语：outgoing, independent, tall, overweight等。
3. 示例句子：She is an outgoing and independent girl. He is tall with black hair.七、作业设计1. 作业题目：描述一位你熟悉的人物，包括性格和外观。
2. 答案示例：My best friend is an outgoing and kindhearted person. She is of medium height with long cy hair.八、课后反思及拓展延伸1. 反思：关注学生在课堂上的参与程度，了解他们对词汇和短语的理解和运用情况，以便调整教学方法。
2. 拓展延伸：鼓励学生在课后阅读英文文章，积累更多描述人物性格和外观的词汇，提高语言表达能力。
译林牛津版必修四 Unit1 word power课件(共28张PPT)
Can you think of more examples?
Competition:
Think more words that are created this way.
Which group can win ? The group that has the most words wins.
More examples:
Unit 1 Word power
The director of Tiny Times is_fa_m__o_u_s_.
The Tiny Times is a _fa_n_t_a_s_t_ic_ film.
The actresses in Tiny Times are _b_e_a_u_ti_fu__l .
fantastic n+ical: historical, electrical, classical, physical,
musical, practical
More examples:
n+ous: dangerous, adventurous, famous, poisonous
n+al: cultural, natural, national, memorial, educational,
2.If you are one of the first ten lucky shoppers this weekend, you will receive a discount card.
Do you know how to form adjectives?
famous fantastic beautiful attractive
fame(n.) -ous fantasy(n.) -tic beauty(n.) -ful attract(v.) -ive
译林英语必修四Unit1Word power (共20张PPT)
great _v_a_l_u_e__. 5. The old man is in good health.----He is __h_e_a_lt_h_y_____. 6. Drunk drivers are a great danger to people on the
➢ sales and marketing (产品）销售和市场营销 ➢ sales/marketing department 销售/营销部门 ➢ consumers 消费者 ➢ market share 市场份额 ➢ sales targets 销售目标 ➢ market leader 市场主导者
➢ high y 高质量
Look at a dialogue.
Wu Ping: Do all ads play tricks on people? Wu Hong: No. PSAs use some of the same
methods as commercial ads, like persuasive language and exciting images, but they are not meant to trick us.
please
pleasing/pleased
Verb + ive adjective
attract act talk compete create produce
attractive active talkative competitive creative productive
牛津高中英语模块四Unit1WordPower课件
+y + ly Noun + ic + al + ous + ful
health healthy week weekly hero heroic origin original danger dangerous help helpful
+ ed amaze amazed Verb + ing excite exciting
rewrite, retell
mistake, misdirect
Suppose you own a small ice cream shop and people from your local area like your ice cream very much. You have many customers and your shop is ng very well. Now you would like to expand your market and sell ice cream in another area. However, there is
• How are these words formed? • When you come across unfamiliar
words, do you often use the knowledge of word formation to guess their meanings? If so, can you give some examples?
already an ice cream shop there. What could you do to make sure that your new shop would be successful? Think about the following questions: • Do you think that the people in the other area will have the same taste in ice cream as the people in your local area?
牛津高中英语模块四第一单元Wordpower
lovely
attractive boring
7. _e_n_e_r_g_et_i_c 8. __fr_i_e_n_d_l_y 9. __e_n_j_o_y_a_ble
wealthy
lucky
fantastic
第十一页，共20页。
Sales and marketing
sales and marketing (产品)销售和市场营销
blanks. Form adjectives by adding the correct suffixes to the words in brackets.
Answers:
1. ________ 2. ________ 3. ________
4. ________ 5. ________ 6. ________
第五页，共20页。
用括号里所给词的正确形式填空。
A: Do all ads play tricks on people? B: No. PSAs use some of the same methods as
__co_m__m_e_rc_i_al___ (commerce)ads, like __p_e_r_su_a_s_iv_e_ (persuade) language and _e_xc_i_ti_n_g(excite) images, but they are not meant to trick us.
消费者
market share
市场份额
sales targets
销售目标
market research
市场调查
sales figures 销售量
第十六页，共20页。
Ms Jones manager
四模块一单元Word power
product figure
sales consumer
quality discount
I want to buy some milk ________ products from the shop. ________of milk usually go up during Sales this time.I like ‘Fresh’ milk very much because this band usually has a good________ quality . Recent sales ________ figures show that it is popular among consumers _______. The shop also gives much _______ discount of 10 per cent for cash.`Why don’t you have a try?
Let’s learn more about suffixes.
Suffix
-ical -able -ous -ful -less
Meaning
having the quality of having the quality of like,full of characterized by without
Noun +y +ly +ic +al +ous +ful Verb +ed +ing +ive
Can you think health of more week examples?
hero origin danger help amaze excite attract
牛津译林版模块四Unit1 word power(公开课)课件
historical
Verb
+ous +ful +ed
+ing
Cooperative-study：（课堂练习）
1. Socrates always asked _ch_a_l_le_n_g_in_g___(challenge) questions to everyone he met.
Questions
adding suffixes to noun or verb
Do you know how to form adjectives?
energetic
attractive
energy n.
ic
attract (v.)
-ive
root(词根)
suffix（后缀）
root
suffix
Noun Verb
+y +ly +ic +al +ous +ful +ed +ing +ive + able
Can you find more adjectives formed by adding suffixes ?
Cooperative-study：（合作探究）
Noun Verb
+y/ry +ic +al
+ous +ful +ed
+ing
+able +ive
Noun +y/ry fog
foggy +ic academy
academic +al history
historical
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宜陵中学 陆忠玉
Blank-filling
Advertisements (advertise) are an important ____________ part of life.They use lots of persuasive ____________ (persuade) and exciting (excite) images to _______ sell products or services. Generally ________(general) speaking, there are two main types:______ commercial (commerce) ads and PSAs.They do not always tell you the _______ (true). We should truth be ________(care). careful Question:How are these new words formed?
Let’s learn more about sufous -ful -less
Meaning
having the quality of having the quality of like,full of characterized by without
Noun +y +ly +ic +al +ous +ful Verb +ed +ing +ive
Can you think health of more week examples?
hero origin danger help amaze excite attract
healthy weekly heroic original dangerous helpful amazed exciting attractive
Practice: B
Possible answers: (1) product (2) market share (3) sales figure (4) consumers (5) high quality (6) market research (7) sales/marketing department (8) Sales target (9) market leader (10) sales and marketing Exercise for consolidation
a l h v i c 3
1
y 2 e 4 p n l 7 o u s f u l g 6
e l
n g e
Food and ________ are quite important to clothing our human beings.
Active show
Suppose you are a book seller. You want your customer to buy a new book called ‘English Literature’.How can you make your customer buy it?Make a dialogue with your partner and then have it presented. learn more about sales and marketing
1 commerce c o m m e r c 2 health h e a l 3 hero h e r o 4 attraction a t t r a c t 5 help 6 excitement 5 h 7 origin e x c i 8 danger o r i g i n
8 d a
More examples:
Root health interest depend use difficult week derivatives/new words healthy interesting dependent useful difficulty weekly
Competition:
Exercise: Best Clothing Shop
Possible answers:
(1) lovely (2) attractive (4) creative (5) fantastic (7) friendly (8) competitive (10) lucky (3) boring (6) exciting (9) famous
Examples(adj.)
medical, electrical enjoyable, reasonable dangerous, adventurous joyful, mouthful cloudless, hopeless
用所给单词的形容词形式填空！ Puzzle 用所给单词的形容词形式填空！ Hidden word i t i i t a r
Useful expressions:
Product What do they mean? Market research Sales and marketing Can you have a guess? Sales/marketing department Consumers Market share Sales target Market leader High quality Sales figures
Think more words that are created this way. Which group can win ? The group that has the most words wins.
How to form adjective from nouns and verbs?
Wu Ping: Do all ads play tricks on people? Wu Hong: No. PSAs use some of the same methods as commercial ads, like Using persuasive language and exciting images, suffixes but they are not meant to trick us. commerce N. commercial persuade V. persuasive excite V. exciting