文化差异对国际商务的影响

文化差异对国际商务的影响

摘要：伴随着贸易的发展,文化差异对贸易的影响也越发突显。这体现在语言、宗教、社会习惯、政治哲学、社会结构、教育等文化构成的各个层面。必须培养跨文化意识,加强跨文化商务交往能力,进行文化交流与展示,注重文化的融合和变迁,以此推动世界贸易的发展。

关键词：国际贸易;文化差异;贸易扩展

Cultural differences impact on international business

ABSTRACT Along with trade, cultural differences impact on trade is also increasingly prominent. This is reflected in language, religion, social habits, political philosophy, social structure, education, culture, consisting of all levels. Must develop cross-cultural awareness, strengthen cross-cultural business communication skills, cultural exchange and exhibition, focusing on cultural integration and change, in order to promote the development of world trade. KEY WORDS International trade; cultural differences; trade expansion

Culture is the human development process in the social history of the creation of material wealth and spiritual wealth, the sum of the accumulation of history, is also different regions, different countries and ethnic characteristics of a carrier. Although the course of history different cultures influence each other and infiltration, but the different countries and cultures is still maintained their own unique personality. Therefore, the culture is diversity, a culture that is the essential things, to other cultures, it might not be so seriously. But with the changing structure of world economy and the acceleration of world economic integration, international trade is continuously expanding and deepening. But along with the development of trade, impact of cultural differences more and more to highlight. World trade in cultural differences have affected the international trade activities.

In recent years, China-EU economic and trade relations developed rapidly. In 2003, the China-EU trade volume was 125.22 billion U.S. dollars, billions of dollars the first time; in 2004, a new high China-EU bilateral trade reached 177.28 billion U.S. dollars; 2005, bilateral trade exceeded 200 billion U.S. dollars mark, reaching 217.3 billion dollars; 2006, bilateral trade amounted to 272.3 billion U.S. dollars. The first 10 months of 2007, EU trade 27.5% average increase in China's foreign trade 23.5% higher than the overall growth rate, and significantly more than the United States and Japan 15.6% and 14.0% growth. 1 to 10 months, the China-EU trade volume reached 287.52 billion U.S. dollars. Continue to maintain China's largest trading partner.

First, the type and impact of cultural differences

1. Language nguage is unique to humans, used to express ideas, a tool for exchange of ideas, is a special and universal social phenomenon. Language is culture is all about. Each language has its specific cultural connotation. In the economic globalization today, conducting international trade activities, exchange of conversion between different languages is essential. However, due to cultural differences led to the transformation of communication between different language difficulties, which affected the international business contacts.

GM's slogan: "living in Belgium" (Body in Belgium) language translation Franks was "the fisherman next to the body" (Corpse by Fisher). A very creative advertising because of language differences led to expand the market adversely. Similarly, a Brazilian airline ad that she had a "very comfortable cabin" (comfortable rendezvous), but this change for the Portuguese was "illegal sex establishments" (a room for illicit sexuallen counters). Thus, the language of international trade, of which it has a great influence.

2. Religious differences. Religion is a social phenomenon and social behavior, which includes the guiding ideology, organization, mobile, and cultural aspects. Religion is a kind of community dominated by the worship of cognitive and cultural customs of the enlightenment, is a historical phenomenon. Since becoming a group activity of human biology, as social groups with since the religion is, as has the training and strengthening the social role of an important social behavior as the most necessary.

Therefore, the religious dimension of ideology, but also affect the operation of international trade. The world's different countries, different regions and different ethnic groups have different religious beliefs. The world's major religions Judaism, Christianity, Buddhism, Islam, Hinduism, Confucianism, Taoism, Shinto, the religion, Sikhism, Zoroastrianism and so on. So in international exchanges should be noted that different religious beliefs, such as the multi-Japanese Shinto belief, the Arab countries are Moslem, Christian majority of the British.

An international company in Qatar talks, due to the neglect of religious factors responsible person, based on the successful conviction, carrying a brandy ready to celebrate with colleagues at the ceremony, and he is not only a strict Muslim country as a pious man of customs immediately off, and the company became the unwelcome company. Is such a cultural details on the error, resulting in the loss of trade contracts.

3. The difference will be used.Social practices, in a long time in the gradually develop, the moment is not easy to change behavior, orientation or social practice. It will not only affect the consumer's values, but also affect people's work and thinking. With the deepening of international trade, led the development of transnational corporations. A mature multinational corporations must be a firm understanding of the target country's culture, a focus on cultural differences in the company.

Hilton Hotels is a world famous hotel, attention to differences in social habits is one reason for its success. Hilton stressed the individuality of each hotel must have, for their region or country market, to carry out the decor and service with personality. Encourage chefs to use local raw materials to make the meal with local flavor.

Similarly, the successful operation of multinational companies need to respect the work mode. A Northern California company acquired a company in Birmingham City, hoping to open the European market. However, shortly after taking over the company, the management of the United States is ready to correct afternoon tea break time. In the UK, each person can have a half-hour