Unit 8 BOOK 1
新视野英语教程教案book1Unit8B
Answer the teacher’s
Questions
explain
二、Learn the new task
Learn
The teacher inຫໍສະໝຸດ roduce the new task
Play the tape
Play the tape again
3.thanks to：because of
eg.The company has had a successful year, thanks to the new measures.
4.hold back from：prevent from
eg.He tried hard to hold himself back from getting the dirty money.
Teaching process and contents
Students’ activities
organize the class
Greet each other
Leading in
一、organize the class
1.Greet each other
2.Show the teaching aims
Difficult Points：some long sentences
Teaching Method
Questioning→learning→summarizing→practicing
Teaching Tool
Recorder and small blackboard
Teacher’s activities
5.What gesture almost makes the Syrian get up to hit another person?
读写book 1第8,10课+book 2, unit 1 词汇(4)
Book 1, Unit 81. The sun _____ from behind the clouds.A) emerged B) immersedC) existed D) embraced2. I haven’t read the report properly --- I’ve only _____ into it.A) dined B) dimmedC) dipped D) dripped3. Her achievement was more _____ in that she had come from such a remote area.A) popular B) famousC) remarkable D) understandable4. Living in the central Australian desert has its problems, ____ obtaining water is not the least.A) for which B) to whichC) of which D) in which5. There may be a(n) ____ of truth in this idea, disagreeable though it may seem.A) element B) factorC) advantage D) concept6. I’d like to _____ a seat for the New Year’s Concert.A) preserve B) serveC) conserve D) reserve7. The story that follows ______ two famous characters of the Rocky Mountain gold rush days.A) concretes B) concernsC) proclaims D) relates8. He _____ the good chance to present his proposal to the director, and at last, it wasadopted.A) realized B) seizedC) delivered D) released9. They _____ in spite of the extremely difficult conditions.A) carried out B) carried offC) carried on D) carried forward10. Which sport has the most expensive training equipment, _____ players’ personalequipment and uniforms?A) in place of B) in terms ofC) by means of D) by way of11. Polar explorers have to be extremely _____ to endure the climate and otherhardships.A) rough B) giantC) progressive D) tough12. The librarian is _____ for all the books in the library.A) dutiful B) responsibleC) confident D) secure13. After answering an telephone from her boyfriend, she _____ herself to read abook.A) imposed B) composedC) transferred D) transformed14. Although he was getting on in years, his experience gave him a(n) _____ over hisrival.A) priority B) benefitC) profit D) advantage15. I am firmly _____ that this plan would do much good to our company.A) composed B) convincedC) recognized D) satisfied16. When talking about China, people often _____ it with the Great Wall.A) think B) associateC) imagine D) assist17. I’m sure he is up to the job ______ he would give his mind to it.A) if only B) in caseC) until D) unless18. I’ve _____ a lot of time and effort in this plan, and I don’t want it to fail.A) invented B) invitedC) invested D) involved19. A small terrorist group has ___________ responsibility for the bombing inBaghdad.A) claimed B) acclaimedC) exclaimed D) reclaimed20. For the currency to keep _____, the government has to adopt some strong measures.A) concrete B) fertileC) productive D) stable21. _____ your advice, I have decided to read the article once more.A) Acting as B) Acting uponC) Acting for D) Acting up22. We are doing this work in the _____ of reforms in the economic, social andcultural spheres.A) context B) contestC) pretext D) texture23. The meeting was in full ______ (活跃) when we arrived.A) rock B) swingC) swim D) sway24. Now the patient can _____ from the wheelchair to the seat with relative freedom.A) transport B) transplantC) transact D) transfer25. In human friendship an important _____ is “forgive and forget”.A) principal B) primaryC) principle D) chiefly26. The republication of the poet’s most recent works wi ll certainly _____ his nationalreputation.A) magnify B) enlargeC) enhance D) strengthen27. Important people don’t often have much free time as their work _____ all theirtime.A) takes away B) takes overC) takes up D) takes in28. With everything being ready, it is time to _____ our new plan _____.A) set … aside B) set … outC) set … in motion D) set … down29. While nuclear weapons present grave _____ dangers, the predominant crisis ofoverpopulation is with us today.A) inevitable B) constantC) overwhelming D) potential30. Mobile telecommunications _____ is expected to double in Shanghai this year as aresult of a contract signed between the two companies.A) possession B) potentialC) capacity D) impactUnit 101. Drug taking has become a major _____ in sports.A) issue B) viewC) argument D) case2. A lot of people find _____ art very difficult to understand.A) contemporary B) contentC) conscious D) consistent3. Philip was seized with a restlessness he could not account _______.A) of B) onC) about D) for4. The lecture was rather boring, but the _____ discussion on it proved fruitful.A) subsequent B) consequentC) latter D) successive5. When you buy the spare parts for your car, try to get the _____ ones from the authorized dealer.A) generous B) genuineC) genius D) gentle6. If you want to know the times of buses, please _____ at the office.A) require B) inspireC) inquire D) acquire7. Careful planning and hard work will _____ our final success.A) enclose B) ensureC) discharge D) deny8. The police have not yet found a possible _____ for the attack on the man.A) example B) understandingC) motive D) principle9. We need to ______ the purpose of the experiment again.A) clarify B) clingC) claim D) clap10. Only an artist could _____ the fine shades of color in the painting.A) polish B) purchaseC) perceive D) pursue11. Polar explorers have to be extremely _____ to endure the climate and otherhardships.A) rough B) giantC) progressive D) tough12. The librarian is _____ for all the books in the library.A) dutiful B) responsibleC) confident D) secure13. Could you be more specific about what is _____ this particular job?A) involved with B) concerned aboutC) involved in D) concerned in14. The d etective made a _____ search of the suspect’s house.A) whole B) thoroughC) deep D) solid15. Many years ago, a lot of factories were ______ from big cities to the mountainousareas in case of war.A) transferred B) transformedC) transmitted D) transported16. I am _____ to believe that he won’t come back to see his wife again.A) inclined B) puzzledC) accompanied D) performed17. This movie has a ______ ending. You can not imagine who will be killed finally.A) dramatic B) originalC) considerable D) temple18. The committee will suggest ways to _____ historically important buildings in thedowntown area.A) preserve B) reserveC) deserve D) observe19. Scientific discoveries are often ______ industrial production.A) applied to B) applied forC) used to D) used for20. They have always regarded a man of _____ and fairness as a reliable friend.A) robustness B) temperamentC) integrity D) compactness21.The people who objected to the new approach were told that since work hadalready started there was no point in _____.A) denying B) upsettingC) protesting D) competing22. He _____ to his customers and halved the price.A) leaked B) drewC) quoted D) yielded23. Doctors are often caught in a _____ because they have to decide whether theyshould tell their patients the truth or not.A) puzzle B) dilemmaC) perplexity D) bewilderment24. The industrial spy was about to hand _____the confidential papers to the foreignagent when he was caught.A) out B) overC) back D) down25. Do not _____ on the exam. It will do you no good.A) cheat B) botherC) trick D) deceive26. Although he was on a diet, the food ____him enormously.A) inspired B) temptedC) overcame D) encouraged27. Please don’t _____ too much on the painful memories. Everything will be all right.A) hesitate B) lingerC) retain D) dwell28. During the famine, many people were _____to eating grass and leaves.A) obliged B) inclinedC) reduced D) forced29. Many of the families do not have ______ to health care.A) excess B) processC) success D) access30. Most people found it hard to believe that such a seemingly _____ man shouldhave done that wicked thing.A) respectable B) respectfulC) respecting D) respectiveBook 2, unit 11. The government has devoted a larger slice of its financial ____ to agriculture than most other countries.A) conditions B) potentialC) budget D) economy2. The long drought caused a(n) ____ shortage of water in this region.A) urgent B) acuteC) dense D) rigid3. Many in the credit industry expect that credit cards will eventually ____ paper money for almost every purchase.A) trade B) replaceC) exchange D) reduce4. The history of life on earth has been a history of ____ between living things and their surroundings.A) introduction B) interviewC) interference D) interaction5. Don’t have him for a friend. He’s ____ a criminal.A) anything but B) but forC) rather than D) nothing but6. I’ve seen Donna in lots of movies, but I’ve never seen her ____.A) in person B) in realityC) in practice D) in theory7. The Democratic and Republican parties hold ____ every four years to choose candidates for President.A) concessions B) conservationsC) conversations D) conventions8. The annual income of one school teacher in this place was ____ at $900 on average.A) budgeted B) predictedC) assessed D) accounted9. Reading is a pleasant way to spend one’s ____.A) leisure B) relaxationC) relief D) recreation10. If you want to learn English well, you must first find a ____ teacher.A) able B) favorableC) significant D) competent11. Jane was the only one who ____ all the conditions: she was of the required age, height and degree.A) recovered B) fulfilledC) completed D) contended12. In the United Nations, many countries ____ the proposal to send more troops to the Middle East.A) turned down B) turned upC) turned off D) turned over13. There are several characteristics of the book ____ special attention.A) worthy B) worthy ofC) worth of D) worthless14. The consumption market in the western provinces will grow rapidly, ____ the market in the affluent (富饶的) eastern area is likely to grow at a moderate pace.A) nevertheless B) thereforeC) whereas D) consequently15. What one wears does not always ____ what one does but gives clues to one’s taste for life.A) go on B) go withC) go by D) go after16. It is ____ and encouraging to observe the development of this immense process.A) distressing B) incredibleC) amused D) fascinating17. It is reported that the two armies ____ near the borderline again before dawn.A) clashed B) crushedC) crashed D) flashed18. The manager gave one of the salesgirls an accusing look for her ____ attitude toward customers.A) serious B) mildC) hostile D) plain19. I am very much ____ to hear that Mr. Smith is so seriously ill.A) frightened B) frustratedC) disappointed D) distressed20. Louis Herman, at the University of Hawaii, has ____ a series of new experiments to determine the intelligence in some animals.A) installed B) formattedC) devised D) equipped21. There is supposed to be a ____ which serves to give full play to workers’ initiative.A) mechanics B) machineC) mechanic D) mechanism22. We should make a clear ____ between the two scientific terms for the purpose of our discussion.A) separation B) selectionC) distinction D) division23. My camera can be ____ to take pictures in cloudy or sunny conditions.A) treated B) adjustedC) adopted D) remedied24. It is highly desirable that every effort ____ to reduce pollution in Beijing.A) was made B) be madeC) will be made D) would be made25. After a thorough search, the police ____ most of the missing jewels.A) restored B) refreshedC) returned D) recovered26. The shy girl always left by the back door to ____ her neighbors.A) ignore B) neglectC) rid D) avoid27. I would appreciate ____ it a secret.A) your keeping B) you to keepC) that you keep D) that you will keep28. No matter what language they are learning children all seem to follow the same order in the ____ of sounds.A) inheritance B) acquisitionC) accumulation D) possession29. He came to the meeting ____ her serious illness.A) in case of B) in spite ofC) instead of D) on account of30. After she’d overc ome her ____ shyness, she became very comfortable and friendly.A) preliminary B) previousC) crucial D) initialBOOK 1Unit 8 1-10 ACCCA DBBCB11-20 DBBDB BACAD21-30 BABDC CCCCCUnit 10 1-15 AADAB CBCAC DBCBA16-30 AAAAC CDBBA BDCDABOOK 2Unit 11-15 CBBDDADCAD BABCB16-30 DACDC DCBBD DABBD。
短语Book8 unit1
Book8 unit11.用…说明…illustrate sth. With sth.2.提问一个地区得人口有多少How large / What is the population of…? 回答have a population of / with a population of / the population of …is…3.继续生存；以。
为生live on4.有可能做…It is possible / likely / probable that…sb / sth be likely to do5.用这种方法in this way / by this means / with this method通过…方法/手段by means of绝不by no means一定，务必，当然可以by all means6.向…宣战declare war on / against7.留待以后再看remain to be seen8.开创新生活make a life9.属于某人自己的n+of one’s own=one’s own+n10.混合，交往mix with把A和B混合mix A with / and B混合起来mix up被弄糊涂，混乱be/get mixed up11.（对…而言）…是显然的It is apparent that…12.与…合作team up with13.划出…得界线mark out留下记号/痕迹be marked with选定mark sb out for给某人减分mark sb down给某物减价mark sth down14.把某物插入…之中/之间insert sth in/into/between15.申请；请示得到apply for适用于… apply to把…涂抹于…；将…适用于… apply… to…向某人申请apply to sb for sth专心；努力apply oneself to16.为…哀悼mourn (for) sb17.对…作出反应react to反对…react against对…有影响react on/upon18.乘渡船by ferry19.与…确立友好关系establish friendly relations with20.把A和B区分make a distinction between A and B21.推选某人为…elect sb (as)…决定去做elect to do。
成教英语book1,unit8 A篇词汇,短语,句子,及课文翻译
Book 1Unit 8Intensive ReadingMarriage in Iran and America: A Study in ContrastsKey W ord Study1. culture n..文化，文明,培养[例句]The children are taught to respect different cultures.教育孩子们要尊重不同的文化。
V enice is a beautiful city full of culture and history.威尼斯是一座具有深厚文化和历史底蕴的美丽城市。
Y ogurt is made from active cultures.酸奶是由活性培养菌制成的。
[拓展]cultivate v. 耕作,种植, 建立, 结交The land around here has never been cultivated.这一带的土地从未开垦过。
He purposely tried to cultivate good relations with the press.他特意设法与新闻界搞好关系。
cultivation n. 耕种, 种植, 栽培, 培养the cultivation of a good relationship with local firms 发展与当地公司的良好关系2. court n. 法院；法庭；审判庭; 全体出庭人员；（尤指）全体审判人员;球场v. 试图取悦，讨好，争取,[例句]She will appear in court tomorrow. 她明天出庭。
Please tell the court what happened. 请向法庭陈述事情的经过。
He won after only 52 minutes on court. 他上场仅52 分钟就赢得了胜利。
He has never courted popularity. 他从不追求名望。
新视野大学英语第三版读写教程第一册Unit8教案
Unit 8, Book OneSection A: Gender variables in friendship:Contradiction or not?1. Teaching Objectives:To talk about gender differences in friendshipsTo understand the text’s structure and main ideaTo learn phrases and patterns from the textTo master contrast paragraph writing skill2.Time Allotment:Section A (3 periods):1st---2nd period: Pre-reading activities ( theme-related questions for warming up;)While-reading activities (cultural notes; useful words and expressions;difficult sentences)3rd period: While-reading activities (text structure; main ideas)Post-reading activities (comprehension questions; exercises)Section B(1period):4th periods: Practice of the reading skill (reading for the key idea in a sentence);T checks on Ss’ home r eading by asking questions based on the passage.T explains some difficult sentences3.Teaching Procedures:Pre-reading ActivitiesStep 1. GreetingsGreet the whole class warmly.Step 2. Lead-in and preparation for readingLet them talk to each other about the following questions:1. How do you understand friendship?2. Have you ever noticed any gender differences in your friendship with others?Step 3. Fast readingAsk the Students to read the passage as quickly as they can and then answer the questions on the screen. Let them get the main idea of each paragraph and make clear about the text structure.Text structure: ( structured writing ) The passage can be divided into 3 parts.Part1 (para.1) Introduction: The “movie” memories I have of my female fr iends and male friends are completely different.Part 2 (para.2-4) ExamplesPart 3 (Para.5-6) Conclusion: gender differences in my communication styles and the explanationPurpose: Improve the students’ reading and writing ability and understand the gen eral ideaof each paragraph.Method:Read the text individually and talk in groups; Use task-based language teaching method, reading approach, communicative approach and total physical response method.Step 4. Preparation for details of the text on the screenStudents are required to look at the Words and Phrases on the screen and give a brief presentation in class.Words and Phrases:Purpose: Train the Students’ ability of understandi ng and using foreign language.Method:Talk in groups, Use task-based language teaching method, communicative approach and total physical response method.1. (Para.1) be sensitive to对······敏感In this highly globalized world, failure to be sensitive to new information technology will lead to loss of golden opportunity for a nat ion’s development.在当今高度全球化的世界中，对新兴信息技术不敏感将会导致一个国家错失发展良机。
最新21世纪大学英语基础版BOOK1Unit8讲课教案
21世纪大学英语（S版）综合教程1
21st Century College English
Unit 8 Ecoan
3 periods
Review of Themerelated Listening sections
E. Afterwards, check the answers in a meaningful way, e.g., relate the correct answer to common stock market knowledge.
21世纪大学英语基础版 BOOK1Unit8
Unit 8 Economics
Part I Listening Part II Reading Part III Speaking Part IV Translation & Writing Part V Time to Relax Video Exercises for U8-Workbook 1
B. gives the students 10 minutes to read Text A and describe the author’s view on economics.
Text A The teacher A. discusses the whole text with the students; B. guides the students through the exercises, focusing on certain ones while leaving others as homework, depending on students’ levels.
C. Next, play the first dialogue again for details so that students gain more information with which to answer the questions;
现代大学英语(新版)Unit 8
Book1 Unit 8 The Kindness of StrangersI. 动词-ing 形式语法成分分析练习( 句子全部选自：精读Book1 Unit 8 )1.In the middle of the desert, I came upon a young man standing by the roadside.( Unit 4: You were told I was a secret agent, a spy, dealing in espionage and danger.”)2.With gangs, drug addicts, murderers, rapists, thieves lurking everywhere, “Idon’t want get involved. ”has become a national motto.3.Leaving him stranded in the desert did not bother me so much.4.One way to test this would be for a person to journey from coast to coast withoutany money, relying solely on the goodwill of his fellow Americans.5.I rose early on September 6,1994,and headed for the Golden Gate Bridge with a50-pound pack on my back and a sign displaying my destination to passing vehicles: “America.”6.“I know you’re not supposed to pick up hitchhikers, but…, you feel bad passing aperson,” said the driver, who introduced herself as Vi.7.This woman was telling me she’s rather risk her life than feel bad about passing astranger on the side of the road.8.Once when I was hitchhiker unsuccessfully in the rain, a trucker pulled over,locking his brakes so hard he skidded on the grass shoulder.9.Hearing I had no money and would take none, people bought me food or sharedwhatever they happened to have with them.10.I refused, knowing it was probably one of the family’s most valuable possessions.11.Seeing that it cost $12，replied, “No, that’s all right. I’ll try something else.”12.The kids were attentive and kept asking all kinds of questions …Others:1. A lumber-millworker named Tim invited me to a simple dinner with his family in their shabby house.2. But what I found most touching was the fact that they all did it as a matter of course.3. “Most people around here will let you pitch a tent on their land, if that’s what you want.” he said.4. Although I hadn’t planned it this way ,I discovered that a patriotic tone ran through the talks I gave that afternoon.5. I told them how proud I was to live in a country where people were still willing to help.The grammatical function of Present Participle （选自：《无敌英语语法大全》）主语Subject:Reading books makes one wise.( It’s no use watching too much TV.)表语：My job is teaching English.宾语：I enjoy listening to music.( I found it useless( no use) arguing about it. )(She left without telling me. 做介词宾语)定语Attributive:Who is the man shaking hands with our teacher?状语Adverbial:He is in the room making a model plane.Being ill, she didn’t go to school.Aven sat at the table reading China DailyHaving been told many times, he still doesn’t know how to do it..While walking in the street, I saw a friend of mine.I got up late today, thus causing the delay.宾补Object Complement:We saw her entering the room.The grammatical function of Infinitive form( to do)1.主语subject:To live means to create. ( To tell lies is wrong.)(It is easy (for us) to do that.)2.表语predictiveThe greatest happiness is to serve the people.(She doesn’t seem to like the idea.)3.宾语objectHe doesn’t know what to do.( I find it easy to get on with her.)4.宾补object complement5.定语attributive( attribute)I have a lot of work to do today.(I have no friend to help me.)6.状语adverbial:II．课文重点词汇和短语课文例句填空练习（目的：夯实语言基础）1. He had his __________ out and ______a gas can in his ________hand .2. I drove ___________ him.3. There was a time in the country you’d be considered ________ if you p_________ somebody in .4. With g__________________ lurking everywhere,‘‘I don’t want to g ” has become a national m .5. Several states later I was still t the h .6. Leaving him s in the desert did not b me so much .7. I never even l my foot the a8. Could anybody r the k of strangers these days?9. One way to t this would be for a person to journey f without any money , relying s on the g of his fellow Americans.10. The idea me.11．The week I t 37, I realized that I had never t in my life.12. So I decided to travel the Pacific the Atlantic without a penny .13. It would be a c journey the land of the dollar.14. I would only of rides, food and a place to rest my head.15. My final d would be C Fear in North Carolina, a s of all the fears I’d have to c during the trip.16. I rose early on September 6,1994, and the Golden Gate Bridge witha 50—pound pack on my back and a sign d my destination to p vehicles: America.17. For six weeks I h 82 rides and c 4,223 miles across 14 states.18. As I traveled, folks were always me a someplace else.19. In Montana they told me to the cowboys in Wyoming.20. I was people’s readiness to help a stranger, even when it seemed to_____________ their own best interests.21. One day in Nebraska a car p to the road shoulder.22. ‘I kno w you pick up h , but it’s far between towns out here, you ______________ passing a person.23. I didn’t know whether to kiss them or ______________ stopping.24. This woman was telling me she’d rather ____________than ____________passing a person stranger on the side of the road .25. Once when I was __________unsuccessfully in the rain, a trucker __________locking his_______ so hard he _________on the grass shoulder.26. The driver told me he was _______________by a hitchhiker.27.I found, however, that people were generally________________.28. In Oregon a house painter named Mike _________ the _________weather and asked if I had a coat.29. A lumber-mill worker named Tim __________me to a simple dinner with his family in their _________house.30.it______________________.31. One day I walked into the ____________in Jamestown, to ______________ camping in the area.32. The ________director, Baxter Wilson,59,handed me a _______for a local ________________ .33. Then he saw my _________ ‘Most people around here will let you ______________on their land if that’s *what you want” he said.34. I accepted , and we drove out to a __________country house. Suddenly I realized he’d invited me to ______ the night in his house. His wife, Carol, a seventh-grade science teacher, was* ___________ a pot roast when we walked into the Kitchen. Baxter explaine d that local ________ were “mountain stay-at-home people” who _______ entertained in their house .” When we do”, he said, “ it’s usually _____.” This _______made my night there_______________.35. The kid were ________and kept asking all kinds of questions.36. Did anybody try to_________________?37.Although I hadn’t planned it this way, I discovered that a __________ ran __________the talks *I gave that afternoon.38. I told the students how my________ in America had been__________.39. I told them that the question * I had in mind when I planned this ______was now clearly answered.Key：1.thumb：He had his thumb out and held a gas can in his other hand .2.drive by：I drove right by him.3. jerk：There was a time in the country you’d be considered a jerk if you passed by somebody in need.4. gang,addict,murderer,rapist ,lurk：With gangs,drug addicts,murderers,rapists,thieves lurking everywhere,‘‘I don’t want to get involved”has become a national motto.5. hitchhiker：Several states later I was still thinking about the hitchhiker .6. strand：Leaving him stranded in the desert did not bother me so much .7. accelerator：I never even lifted my foot off the accelerator.8. rely on：Could anybody rely on the kindness of strangers these days?9. from coast to coast: One way to test this would be for a person to journey from coast to coast without any money ,relying solely on the goodwill of his fellow Americans.10. intrigue：The idea intrigued me.11gamble: The week I turned 37, I realized that I had never taken a gamble in my life.12. from the Pacific to the AtlanticSo I decided to travel from the Pacific to the Atlantic without a penny .13. cashless almightyIt would be a cashless journey through the land of the almighty dollar.14. accept offers: I would only accept offers of rides, food and a place to rest my head.15. cape: My final destination would be Cape Fear in North Carolina, a symbol of all the fears I’d have to conquer during the trip.16. head for displayI rose early on September 6,1994, and headed for the Golden Gate Bridge with a 50—pound pack on my back and a sign displaying my destination to passing vehicles: America.17. hitch / cover cross:For six weeks I hitched 82 rides and covered 4,223 miles across 14 states.18.warn sb: As I traveled, folks were always warning ma about someplace else.19.watch out for/ cowboy: In Montana they told me to watch out for the cowboys in Wyoming.20.amaze readiness run contrary toI was amazed by peopl e’s readiness to help a stranger, even when it seemed to run contaary to their own best interests.21. pull to: One day in Nebraska a car pulled to the road shoulder.22.be supposed to do: ‘I know you are not supposed to pick up hitchhikers, but it’s far between towns out here, you feel bab passing a person’23. scold sb for doing sth.: I didn’t know whether to kiss them or scold them for stopping.24. would rather do sth. risk one’s life feel bad about sth..This woman was telling me she’d rather ri sk her life than feel bad about passing a person stranger on the side of the road .25.trucker pull over brake skidOnce when I was hitchhiking unsuccessfully in the rain, a trucker pulled over locking his brakes so hard he skidded on the grass shoulder.26. rob at sth..: The driver told me he was robbed at knifepoint by a hitchhiker.passionate : I found, however, that people were generally compassionate.39.chilly: In Oregon a house painter named Mike noted the chilly weather and asked if I had a coat.40.lumber-mill / shabby: A lumber-mill worker named Tim invited me to a simple dinner with his family in their shabby house.41. be grateful to / as a matter of courseI was grateful to all the people I met for their rides, their food, their shelter , and their gifts. But what I found most touching was the fact that they all did it as a matter of course.42.chamber/ commerce/ find out about sth: One day I walked into the chamber of commerce in Jamestown,tenn.to find out about camping in the area.43.executive / brochure / campground: The executive director , Baxter Wilson,59,handed me a brochure for a local campground.44.backpack/ pitch a tent: Then he saw my backpack ‘Most people around here will let you pitch a tent on their land if that’s what you want” he said.45. magnificent invite sb cook a dish stay at rarely entertain kinrevelationI accepted ,and we drove out to a magnificent country house. Suddenly I realized he’d invited me to spend the night in his house. His wife, Carol, a seventh-grade science teacher, was cooking a pot roast when we walked into the Kitchen. Baxter explained that local folks were “mountain stay-at-home people” who rarely entertained in theirh ouse .”When we do”, he said, “it’s usually kin.” This revelation made my night there all the more special.46.attentive：The kid were attentive and kept asking all kinds of questions.47.run sb over：Did anybody try to run you over?48. patriotic toneAithough I hadn’t planned it this way, I discovered that a patriotic tone ran though the talks I gave that afternoon. 38. re new one’s faith：I told the students how my faith in America had been renewed.40.plan the journeyI told them that the question I had in mind when I planned this journey was now clearly answered.compassionate / sympathetic 辨析1. Dr. Robert H. GoddardResolve to be tender with the young, compassionate with the aged, sympathetic with the striving, and tolerant with the weak and the wrong. Sometime in your life you will have been all of these.2. 两者皆有“同情”之意，在表达“同情”之意时，没有具体区别，但compassionate多用做表示同情心，而sympathetic多用做表示理解赞成。
八年级英语第一单元教案 Book8 Unit 1 Work with Language
new----newer----newest
形容词比较等级的构成
2.以-e结尾的单音节形容词，如 nice。这些 形容词只需在原级形式后加-r和-st： large----larger----largest
nice----nicer----nicest
形容词比较等级的构成
3.以辅音字母+y结尾，-y要变成-i，末尾再加er和-est： easy----easier----easiest
This is a buiding.
There are many apartments in the building.
Hale Waihona Puke This is an apartment.
In an apartment, there is always a living-room,
In an apartment, there is always a living-room, a dinning-room,
Tell the differences between this classroom and our classroom,please.
My old apartment and My new one
形容词有三个比较等级： 原级，比较级和最高级
表示两者比较时用比较级。如：She is taller than I. 表示三者以上的比较，用最高级。如：She is the tallest in our class.
形容词比较等级的构成
1. 大多数单音节形容词的比较级和最高级的 构成是在其原级后面加上-er和-est： small----smaller----smallest
Exercises:
人教版高中英语选修八(Book 8 Unit 1)考点训练
人教版高中英语选修八（Book 8 Unit 1)选修8 Unit 1 A land of diversity某中学生英文报正举办"The Season I Like Best"的征文活动。
请用英文写一篇短文投稿,内容包括:1.你最喜欢的季节;2.你喜欢该季节的两条理由(如:气候、景色、活动、感受……)。
Among the four seasons in a year, summer is my favourite, which makes me free, excited and energetic.When summer vacation for us students comes every year, we can do all that we can't do during our school time, going shopping with friends, swimming in warm water and even hiking and camping in the deep valleys, all of which, I think, lead me to full freedom. We can find us in an exciting world every day, with the sun shining brightly, trees growing greenly and flowers coming out with all kinds of colours. Summer makes me full of energy and I feel I have the strength to do the most difficult things in my life. I like summer best, and what about you?解析：1.文章体裁:记叙文。
(完整word版)Book1Unit8FableoftheLazyTeenager
Fable of the Lazy TeenagerBenjamin Stein 1 One day last fall, I ran out of file folders and went to the drugstore to buy more. I put a handful of folders on the counter and asked a teenage salesgirl how much they cost. "I don't know," she answered. "But it's 12 cents each."2 I counted the folders. "Twenty-three at 12 cents each, that makes $ 2.76 before tax,"I said.3 "You did that in your head?" she asked in amazement. "How can you do that?"4 "It's magic," I said. <>5 "Really?" she asked.6 No modestly educated adult can fail to be upset by such an experience. While our children seembetter-natured than ever, they are so ignorant -- and so ignorant of their ignorance -- that they frighten me. In a class of 60 seniors at a private college where I recently taught, not one student could write a short paper without misspellings. Not one.7 But this is just a tiny slice of the problem. The ability to perform even the simplest calculations is only a memory among many students I see, and their knowledge of world history or geography is nonexistent.8 chilling indifference about all this ignorance. The attitude was summed up by a friend's bright, lazy16-year-old son, who explained why he preferred not to go to U.C.L.A. "I don't want to have to compete with Asians," he said. "They work hard and know everything."9 In fact, this young man will have to compete with Asians whether he wants to or not. He cannot live forever on the financial, material and human capital accumulated by his ancestors. At some point soon, his intellectuallaziness will seriously affect his way of life. It will also affect the rest of us. A modern industrial state cannot function with an idle, ignorant labor force. Planes will crash. Computers will jam. Cars will break down.10 To drive this message home to such young Americans, I have a humble suggestion: a movie, or TV series, dramatizing just how difficult it was for the country to get where it is -- and how easily it could all be lost. I offer the following fable.11 As the story opens, our hero, Kevin Hanley 1990, a 17-year-old high school senior, is sitting in his room, feeling bitter. His parents insist he study for his European history test. He wants to go shopping for headphones for his portable CD player. The book he is forced to read -- The Wealth of Nations -- puts him to sleep.12 Kevin dreams it is 1835, and he is his own great-great-great-grandfather at 17, a peasant in County Kerry, Ireland. He lives in a small hut and sleeps next to a pig. He is always hungry and must search for food. His greatest wish is to learn to read and write so he might get a job as a clerk. With steady wages, he would be able to feed himself and help his family. But Hanley's poverty allows no leisure for such luxuries as going to school. Without education and money, he is powerless. His only hope lies in his children. If they are educated, they will have a better life.13 Our fable fast-forwards and Kevin Hanley 1990 is now his own great-grandfather, Kevin Hanley, 1928. He, too, is 17 years old, and he works in a steel mill in Pittsburgh. His father came to America from Ireland and helped build the New York City subway. Kevin Hanley 1928 is far better off than either his father or his grandfather. He can read and write. His wages are far better than anything his ancestors had in Ireland.14 Next Kevin Hanley 1990 dreams that he is Kevin Hanley 1945, his own grandfather, fighting on Iwo Jima against a most determined foe, the Japanese army. He is always hot, always hungry, always scared. One night in afoxhole, he tells a friend why he is there: "So my son and his son can live in peace and security. When I get back, I'll work hard and send my boy to college so he can live by his brains instead of his back."15 Then Kevin Hanley 1990 is his own father, Kevin Hanley 1966, who studies all the time so he can get into college and law school. He lives in a fine house. He has never seen anything but peace and plenty. He tells his girl friend that when he has a son, he won't make him study all the time, as his father makes him.16 At that point, Kevin Hanley 1990 wakes up, shaken by his dream. He is relieved to be away from Ireland and the steel mill and Iwo Jima. He goes back to sleep.17 When he dreams again, he is his own son, Kevin Hanley 2020. There is gunfire all day and all night. His whole generation forgot why there even was law, so there is none. People pay no attention to politics, and government offers no services to the working class.18 Kevin 2020's father, who is of course Kevin 1990 himself, works as a cleaner in a factory owned by the Japanese. Kevin 2020 is a porter in a hotel for wealthy Europeans and Asians. Public education stops at the sixth grade. Americans have long since stopped demanding good education for their children.19 The last person Kevin 1990 sees in his dream is his own grandson. Kevin 2050 has no useful skills. Machines built in Japan do all the complex work, and there is little manual work to be done. Without education, without discipline, he cannot earn an adequate living wage. He lives in a slum where there is no heat, no plumbing, no privacy and survives by searching through trash piles.20 In a word, he lives much as Kevin Hanley 1835 did in Ireland. But one day, Kevin Hanley 2050 is befriended bya visiting Japanese anthropologist studying the decline of America. The man explains to Kevin that when a man has no money, education can supply the human capital necessary to start to acquire financial capital. Hard work,education, saving and discipline can do anything. "This is how we rose from the ashes after you defeated us in a war about a hundred years ago."21 "America beat Japan in war?" asks Kevin 2050. He is astonished. It seems as impossible as Brazil defeating the United States would sound in 1990. Kevin 2050 swears that if he ever has children, he will make sure they work and study and learn and discipline themselves. "To be able to make a living by one's mind instead of by stealing," he says." That would be a miracle."22 When Kevin 1990 wakes up, next to him is his copy of The Wealth of Nations. He opens it and the first sentence to catch his eye is this: "A man without the proper use of the intellectual faculties of a man is, if possible, more contemptible than even a coward."23 Kevin's father walks in. "All right, son," he says. "Let's go look at those headphones."24 "Sorry, Pop," Kevin 1990 says. "I have to study."。
WordsandexpressionsBOOK8（Unit1）
WordsandexpressionsBOOK8（Unit1）Words and expressions (Unit One) (Book 8)1.distinct adj.1)清晰的、明显的(easily and clearly heard , seen , felt , etc ) There was a distinct smell of gas .有⼀股明显的煤⽓味。
His voice was quiet but every word was distinct.他说话声⾳不⼤，但字字清晰。
2）明确的，确切的(the state of definitely existed)Being tall gave Tony a distinct advantage.个⼦⾼的确给了托尼优势。
A strike is now a distinct possibility.⽬前罢⼯却有可能发⽣。
I had the distinct impression that I was being watched.我确实感到有⼈在监视我。
distinction n.1）.差别、区别（a clear diference）[C]○1make a distinction between A and BPhilosophers did not use to make a distinction between arts and science. 过去哲学家习惯不把艺术和科学区别开来。
○2distinctions between traditional and modern societies.传统社会和现代社会的差别。
2）区分（the separation of people/things into different groups）○1without distinctionAll citizens have the right to do it without distinction.所有⼈都有权利做这件事。
牛津小学英语1AUnit8教案
Book 1A Unit 8第一教时上海市普陀区真如文英中心小学汪瑶一、教学说明：1．经过前面7个单元的学习，学生们已经对英语产生了较浓厚的兴趣，也初步养成了良好的英语学习习惯。
本节课的主题是Playtime。
相信通过这单元的学习，更能激发学生英语学习的兴趣。
2．这节课的句型Pick up…在Unit2的儿歌中已经学过：“Pick up sticks.”学生们已经能琅琅上口的表演了，为本节课的学习打下了埋伏。
二、教学内容：1) 认知内容：a.单词slide, doll, bicycle, balloon, ball, swing达到“三会”要求。
b.能听懂会说Go to the slide. Pick up the doll. 等指令。
c.能发指令到某处及干某事. Eg: Go to the desk. Eat a cake, please.Go to the playground. Pick up the ball. Etc.2) 能力要求：在学习和生活中能通过指令，到某处去和干某事。
3) 情感态度：通过情景创设，让学生们能相互发指令，并完成该项动作，鼓励他们在学中玩，玩中学，学中用，用中学。
三、教学过程：Procedures Contents Methods PurposePre-task preparation Warmer 1.Enjoy the rhyme of page11.配以动作的儿歌既让学生能进入英语学习的氛围，又为新课的学习打下埋伏。
2.Quick Response. Eg. Open your book. Close your book. Pick up the pencil. Etc. T →S S →S 通过快速反应这个环节，能进一步激发学生英语学习的兴趣，同时既巩固了旧知，又为引出新知作铺垫While-task procedure 1. Words teaching: slide, swing, bicycle, ball, 1.Students say the rhyme. P 5 Replace: pear lemon; taro bean etc. 2.Teacher shows the fruitand says such a rhyme.A slide, a swing I can see.A slide, a swing for you andme.(Replace: bicycle ball.)3.Encourage the pupils tosay the rhyme.4.Present the words: a slidea swing.5.Teacher shows thepicture and asks the question. Eg. What do you like to play? P1: I like to play …6.Encourage the pupils to say the rhyme. Eg: A slide. A slide. I like to play. A swing. A swing. I like to play.(Replace: bicycle ball.)Teacher shows the wordcards and reads.用旧儿歌引出新单词，琅琅上口，激发了学生学习的兴趣。
全新版大学英语(第二版)综合教程1的78课 教程2的第1课测验卷
14级普通班单元练习Test 1 (Unit 7, Book One)专业学号姓名I. Choose the answer that best completes the sentence.1. There is a heated co ntrove rsy over the genetically modified food (转基因食品).2. The coffee bar is su rround ed by trees and invisible from the street.3. Only a few people s urviv ed the Tsunami (海啸) in Japan last year.4.It must be o bvio us to everyone that she is lying.5. You’ve d eceive d her, and she wo n’t forgive you.6. As Party members, you should s erve the people wholeheartedly.7. On a rainy night, the policeman happened to e ncounte r a gang of smugglers.8. The lady carelessly r eveal ed the fact that she was still single.9. They tried their best to c onvin ce the police of their innocence.10. Computers can’t be more i ntellige nt than humans.11. She went to see him yesterday only t o lear n that he had gone abroad.12. The teacher’s humorous remark r elieve d the tension in the classroom.13. He spent ages ne gotiat ing for a pay increase, only to resign from his job soon after he had received it.14. At last, the police ca ught up w ith the murderer at the foot of a hill.15. I can’t f igure o ut the girl; one minute she is happy, the next, sad.16. You should try to w ipe ou t your memory of those terrible events.17. Chen Daoming is a do mina nt figure in the Chinese film industry.18. The scientist has been e xplorin g the possibility of reading one’s mind.19. The American government refused to n egotia te with terrorists.II. Fill in the gaps with the words or phrases in the box.1. The pilot was forced to make a(n) emergency landing.2. Mary felt embarrassed under the young man’s steady gaze3. She has a(n) enviable slimness despite having had three kids.4. We have cooperated for years in our joint business ventures.5. This is the original painting, and the others are copies.6. It is true that examinations are not the only means of assessing one’s ability.7. In your judgment, what has caused the students’ failure in the examination?8. He telephoned to relieve mother of her anxiety.14级普通班单元练习Test 2 (Unit 8, Book One)专业学号姓名I. Choose the answer that best completes the sentence.1. The alarm system failed to f uncti on when the famous painting was stolen.2. You should not f orc e your child into learning what he has no interest in.3. The main road was j amm ed, and no cars could pass.4. We Chinese people are determined to f igh t against any invaders.5. It is a miracl e that no one was killed in the earthquake.6. I do my job in the city, but I’d p ref er to live in the countryside.7. Whether they want to or not, they must compete w it h other countries in trade.8. She has ac cumula ted hundreds of books over the past few years.9. The economic crisis has seriously a ffect ed this country’s exports.10. She smiled shyly when pressed about her p rivat e life.11. Successful as she is, the famous actress never shuns the topic of her h umb le12. Only a h andf ul of students are willing to spend the New Year’s Eve on campus.13. The old man followed the doctor’s s uggestio n of a stroll to the river every day.14. You should never f ail to live up to what your parents expect of you.15.Sam was still ups et about the argument he had had with Harry.16. The witness s wor e on the Bible to tell the whole truth.17. The general manager promised that everyone would get a s lice of the profits.18. Unfortunately, the old man lost the a bilit y to walk after a car accident.19. The girl has accepted an operation per forme d by surgeons at Renji Hospital.20. Her first p ortabl e computer was bought by her aunt at her 16th birthday.21. Houses with swimming pools are still a l uxu ry in many parts of the country.22. Those officials who are not a dequ ate for their positions must step down.23. Her family was re lieved at the news of her safe arrival.24. The young man is to buy another house in Shanghai in five years.25. Many people are worried that there will be a great in the stock market.26. To our disappointment, our car gas halfway home.27. The people of this seaside village m ake a livi ng by selling souvenirs to tourists28. The longer this salad c hill s, the better the flavour.29. Many native speakers of a language show in differen ce to grammatical points.30. I like to find a job that requires considerable i ntellect ual effort.31. They often stroll through the garden at le isu re.32. The lady was too s care d to move when she saw a snake on the floor.33. The wife was i gnoran t of her husband’s illegal activities. Otherwise she would have done everything possible to stop him.34. These drugs are effective in the d evelopin g stages of the disease.35. Helen stared at the photo with an a maze d expression on her face.II. Fill in the gaps with the words or phrases in the box.1. The Principal summed up the discussion in a few words.2. All the people stared at him in amazement when he talked loudly in public.3. My little niece insisted on going with me to the shopping mall.4. All the neighbors were out searching for the boy who was lost in the woods.5. The lift broke down, so we had to walk up the stairs.6. It’s obvious that those who work hard are better off than those who don’t.7. I hope these examples can help drive home to you the importance of English.8. You should do something instead of just talking about it.14级普通班单元练习Test 3 (Unit 1, Book Two)专业学号姓名I. Choose the answer that best completes the sentence.1. The most t ellin g argument for wearing seat belts is the number of lives they save.2. He is a man who will spoil rather than a ccomplis h things.3. Earning enough money to maintain the family is a high p riorit y.4. Mr. Green’s p rincip al concern is to earn enough money to send his child to China.5. His b oldes t decision was to give his opinion to the boss in front of the staff.6. I was particularly impressed by her t end er and soft voice.7. Stress-related illness is a common p henomen on in big cities.8. The old lady decided to a ssis t the boy with his studies.9. I am not in the l ea st touched by her beauty.10.Their i niti al proposal was that Mr. Green would be the CEO.11. The nurse carefully in sert ed the needle into her left arm.12. I had nothing to do but a wai t the answer after I sent the letter asking for a job.13. He has had c ontinu al problems with this computer ever since he borrowed it froma friend.14. She has a great eye for colour and often comes up with some cr eativ e ideas.15. The police are still in vestigati ng how the accident happened.16. Basically, this article can be su mmari zed in one sentence.17. The students were asked to c ontra st O Henry with Mark Twain.18. We shouldn’t sacrifice environmental protection to pr omo te economic growth.19. The magician entered the wooden box and e merge d from behind the curtain.20. It was said that the New Year’s concert was an e normo us success.21. I n retros pect, I wish I had chosen English as my major.22. Her boyfriend bought her a present to m ake up fo r quarreling with her the day before.23. A twelve-year-old girl made a v igorous speech at the meeting.24. When you send an e-mail, you can send a resume as a n attachm ent.25. She says she has seen the film at least 10 times, but I think she is e xaggera ting.26. A ssumi ng that this painting really is a Van Gogh, how much do you think it’s worth?27. I don’t like the movie because it is a departu re from the novel it was adapted from.28. If you want to be a popular singer, you must e volv e your own style.29. My sister’s p erforma nce in the new play received much praise.30. How well you accomplish this task will be c ritica l to the success of your career. II. Fill in the gaps with the words or phrases in the box.1. How many jobs had you applied for before you were offered this one?2. My wife picked up a lot of English during her one-year stay in Canada.3. This man is greatly superior to his wife in education.4. I think your mother’s idea is worthy of consideration.5. Tom came back ahead of time to continue working on his thesis.6. They put forward many valid reasons for not building the skyscraper.7. Be patient, young man. You will get your promotion in due course.8. Mr. White spent almost all his time doing his research, but on occasion, he would take his son to see a film.III. Translate the following sentences into Chinese.1. Over the years, I have written extensively about animal-intelligence experiments and the controversy that surrounds them.1．多年来，我写了大量关于动物智能实验、以及围绕这些实验所产生的争议的文章。
综英考试必背Book 1 Unit 8
3. The spiritual status is of vital importance for any person. Give an example on this issue.
Text II
1. Two most unforgettable Christmases 2. The writing created the day after the
1973 Christmas 3. The significance of the writing
Text II
1.Is there anyone in your family who has been confined by illness? How do you feel about his/her situation?
--Lastly, could I ask all of you to keep this information secret?
Vocabulary III
finally: you use “finally” to suggest that something happens after a long period of time, usually later than you wanted or expected it to happen
Translation
8. I’m going to address the letter to Donna in care of her lawyer.
9. I don’t know why/Somehow telling her the news put a lump in my throat.
大学英语全新版第一册第八单元答案
written for you.
BOOK 1 - Unit 8 - Language Focus - Vocabulary 1) The rise in gas prices will probably have a serious effect on the
cost of electricity. (affect) [to The cost of electricity is likely[to be seriously affected by the rise
剑桥国际少儿英语book1Unit 8教案
《剑桥国际少儿英语》第一册教案Array Unit 8 My clothes
单元目标语言：语词jacket, shoes, skirt, socks, (pair of ) trousers, T-shirt, Daisy dog, 发音/d/ 结构He’s/She’s got…, He/She hasn’t got…
单元技能目标: 听能够听懂问候的常用语，教师和课本上的指令语，服装的名称，辨别/d/的发音说能够就服装进行简单回答，能说唱歌谣、歌曲
读能认读全部服装的单词，部分颜色、数字和形容词的单词
写能正确涂色，能写出数字，能圈出所要选择的项目，能抄写全部服装的单词
第一课时Lesson 1
课堂教学过程（40 mins）
第二课时Lesson 2
课堂教学过程（40 mins）
第三课时Lesson 3
课堂教学过程（40 mins）
第四课时Lesson 4
课堂教学过程（40 mins）
第五课时Lesson 5
课堂教学过程（40 mins）
第六课时Lesson 6
课堂教学过程（40 mins）。
新概念英语Unit8That'smybook!Lesson1课件
pencil case
pencil
schllool bag
pen
book
ruler
rubber
book ruler
rubber school bag pen pencil case
近处this 远处that This is my +物品. That is my +物品.
This is my pencil case.
Thank you! And this is your school bag.
school bag
ruler
pencil case
book
rubber
ห้องสมุดไป่ตู้
pencil
Thank you
肯定is 否定isn't
Robert
Flora _T_h__is__ _is_n_'_t my pencil case.
肯定is 否定isn't
_T_h_i_s__ _i_s__ my school bag.
This/That is a ruler. 肯定句
This/That isn’t a ruler. 否定句
This isn't my pencil case.
That isn't my pen. This isn't my rubber. That isn't my pencil. That isn't my book. That isn't my school bag.
肯定句
否定句
Look ＆ Say
Unit 8 That's my book!
Welcome to our class.
译林版八年级上册英语Unit1文章对话英汉对照
译林版八年级上册英语Unit1文章对话英汉对照Book 8 Unit 1 P6Hobo: I’m hungry, Eddie.Eddie: I have a cake. Do you want some ?Hobo: Yes, please. I’m thirsty too. Can I have something to drink ?Eddie: What about some milk ?Hobo: Ok. Thanks. You are so kind. Can I have some more food?Eddie: Sorry, Hobo. There’s nothing in the fridge.Hobo: What about the pizza in your bowl ? Maybe we can share it.霍波：我饿了，埃迪。
埃迪：我有一个蛋糕。
你想要一些吗？霍波：是的，请。
我也渴了。
我能喝点什么吗？埃迪：来点牛奶怎么样？霍波：好的。
谢谢。
你真是太好了。
我能再吃点东西吗？埃迪：对不起，霍波。
冰箱里什么都没有。
霍波：你碗里的披萨怎么样？也许我们可以分享。
Book 8 Unit 1 P7Daniel: What makes good friends, Amy?Amy: Well, good friends should be honest. You can trust them because they never tell lies. Daniel: Yes, that’s very important. I think good friends should be interesting too. They can also tell you funny jokes.Amy: Yes, that’s true. I also think good friends should be helpful.Daniel: I agree.丹尼尔：什么是好朋友，艾米？艾米：好朋友应该诚实。
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commercial/kə'mɜːʃ(ə)l/c:\iknow\Program Files\Youdao\Dict\5.0.35.9705\resultui\queryresult.htmln.商业广告
Phrases & Expressions
be designed for为某目的或用途而制造或设计
characteristic ofc:\iknow\Program Files\Youdao\Dict\5.0.35.9705\resultui\queryresult.html特有的；表示……特性的
catch the eyec:\iknow\Program Files\Youdao\Dict\5.0.35.9705\resultui\queryresult.html引人注目
display/dɪ'spleɪ/n.显示；炫耀v.显示；表现；陈列a.展览的；陈列用的
entertainment
audience
technique/tek'niːk/c:\iknow\Program Files\Youdao\Dict\5.0.35.9705\resultui\queryresult.htmln.技巧，技术；手法
Unit8Ads–Everywhere inOurLife
Passage A
Pre-Reading Task
1.Whatkind of ads do you usually see?
2.Howdo you think about ads?
Get to Advertisements
Inbusinessline,advertisingis only part of the total sales effort, but it is the part thatattracts the most attention. This is natural enough because advertisingis designed forjust that purpose. In newspapers, in mail, on radioandtelevision, weconstantlysee and hear the messages for hundreds of different products and services.
classified/'klæsɪfaɪd/c:\iknow\Program Files\Youdao\Dict\5.0.35.9705\resultui\queryresult.htmla.分类的；类别的；机密的
edition./ɪ'dɪʃ(ə)n/n.版本
notice/'nəʊtɪs/n.通知，布告；注意；公告
identify withc:\iknow\Program Files\Youdao\Dict\5.0.35.9705\resultui\queryresult.html认为……等同于，与一致
over and over againc:\iknow\Program Files\Youdao\Dict\5.0.35.9705\resultui\queryresult.html一再地；反复不断地
C. itturnsout to be deceitful
D
announcement/ə'naʊnsm(ə)nt/c:\iknow\Program Files\Youdao\Dict\5.0.35.9705\resultui\queryresult.htmln.公告；宣告；发表；通告
available/ə'veɪləb(ə)l/a.有效的，可得的；可利用的；空闲的
B. may appearin the large Sunday edition
C.may be several sections
D. isthe newspapers carry a few pages
3. Display advertising appears.
A.inNewspapers
B. innational magazines
turn out生产；结果是
live up toc:\iknow\Program Files\Youdao\Dict\5.0.35.9705\resultui\queryresult.html不辜负；做到；实践
Exercises
I. Choose the best answer according to Passage A.
tempt/tem(p)t/c:\iknow\Program Files\Youdao\Dict\5.0.35.9705\resultui\queryresult.htmlv.诱惑；引起；冒……的风险；使感兴趣
leap/liːp/c:\iknow\Program Files\Youdao\Dict\5.0.35.9705\resultui\queryresult.htmlv.跳，跳跃
attractive
characteristic/kærəktə'rɪstɪk/c:\iknow\Program Files\Youdao\Dict\5.0.35.9705\resultui\queryresult.htmla.典型的；特有的；表示特性的
slogan/'sləʊg(ə)n/c:\iknow\Program Files\Youdao\Dict\5.0.35.9705\resultui\queryresult.htmln.标语；呐喊声
Newspapers also carry a large amount ofdisplayadvertising. Most of it is for stores or for various forms ofentertainment. Newspapers generally reach an audience only in a limited area. To bring their message to a largeraudience, many who want to put out their ads use national magazines. Many of thetechniquesof modern advertising were developed in magazine ads. The use of bright colors,attractivepictures, and short messagesisthecharacteristicofmagazine ads. The most important purpose is tocatch the eye. The message itself is usually short, often no more than asloganwhich the publicidentifies withthe product.
C. ontelevision
D. all the above
4. The passage mainly talks about.
A.the advantage of advertisement
B. the forms ofadvertising
C. the usage of advertisement
trustworthy/'trʌs(t)wɜːðɪ/c:\iknow\Program Files\Youdao\Dict\5.0.35.9705\resultui\queryresult.htmla.可靠的；可信赖的
deceitful/dɪ'siːtfʊl; -f(ə)l/c:\iknow\Program Files\Youdao\Dict\5.0.35.9705\resultui\queryresult.htmla.欺骗的；欺诈的；谎言的；虚伪的
The same techniques have been carried over into television advertising. Voices and music have been added to color and pictures to catch the ear as well as the eye. Television ads are short---usually only 15, 30, or 60seconds, but they are repeatedover and over againso that the audience sees and hears them many mercialtelevision has mixedentertainmentand advertising.
D. how tomake an effective advertisement
5. The attitude of the author towards advertisingis that.
A. itis only part of the total sales effort
B. it is really a notice or announcement
But not all advertisements aretrustworthy. Certain advertised productsturn outto bedeceitful,or fail tolive up towhat is advertised.Some consumersmaybetemptedtobuy things they don’t really need.For those whotend to follow ads, it isessentialtoremember: look before youleap.