毕业论文外文文献原文及翻译

北京联合大学毕业论文外文原文及译文

题目：网络口碑营销策略研究

专业：工商管理指导教师：吴印玲

学院：管理学院学号： 2010110404332 班级： 20101104043 姓名：杨倩

一、外文原文

Traditional media and word of mouth is always intertwined

——Sanofi Wizz, (U.S.) The past, often produced media advertising professionals, these elements are

written by the reporter, edited revision last beautifully packaged and then. Now, we

have moved away from the presentation of this refined and processed. Now, we have

lost the patience to watch the beautiful advertising audience, after all, the advertising

sales media, exhibition, broadcast, very difficult to have as in the past, forcing the

audience had watched.

Now, people can search engines and blog, like la carte as on-demand news. People

do not always read the story of the original, on the contrary, people can go deep into

the intermediate links, links, reading these stories. You are free to enter into a certain

person's blog, the three of you search the contents of the things this person involved in

the blog, but for such content, you know nothing about this person's blog, you can

also link more blog to other content. Now posted on the website's content is often raw,

authentic things, the search engine provided by the consumer to capture this

information, these unrestrained, not veiled, to the point of thinking they unfolded

before our front. Bloggers have become a thinking experts, they are full-text excerpts,

after re-arrangement and combination, and then offer to the general audience,

dedicated to those willing to receive such information.

Even the norms of the kind of news articles, can not get rid of the threat of the

voice of the customer. Now, many traditional media have chosen a new way, their

stories and popular blog title link to completely break the news editor of the shackles

of the wall and the ring caught. Although the official news story is statically published

on a web page, however, the side of the page link will automatically display

information from the blog - the content is no editorial filter. Soon, we will be from the

hand of the newspaper to see the contents of this form.

Let us look at the work in public relations representative. The public relations on

behalf of young, hard-working, newspapers high in a gesture to see a fictional story,

the story with his client. So he give colleagues sent an e-mail related things to tell

them, and then turned around and walked into the boss's office, told the boss the news. However, when he reach the boss's office, when his boss to remove the page, the story has long been endemic - the next in the story, already appeared threatening the blog title.

Therefore, you have to do is: to ensure a true, reliable reputation. We can not control the customer comments, so be sure to keep in mind, the finished article, does not mean the end of the public relations. Our goal is to continue to win the good reputation on the basis for sustainable development.

For those who do not keep their promise to businesses, the search engines so that they feel especially frightened. Let us take a look, if you spend a lot of money, engine marketing activities, there will be what kind of situation. Designed some very fine small ads on the bottom of the page that says: "click here, great." Of course, web pages, more links are from real consumers, you'd better is to make consumers happy, satisfied, otherwise, they released post will overwhelm any other paid advertising posts.

We take a look at the practice and suffered a large cable company, not to mention its name, the companies often do not fulfill their service contract, the customer service very poor quality, often offensive to customers, so repeatedly, so that customersvery angry. If you have online access to this company, you will see what kind of information? We see expensive advertising, news stories from the official reports - as well as messages posted by thousands of angry customers. We are pleased to see that this company do a little hands and feet, and consumer reviews changes to their advertising and they put together, they are never likely to again spend money on online advertising.

Why is there such a result? Blog written by those who complain, blame or words of praise, how will have a big impact, far more than the influence of the "Times" or "Newsweek"? The reason is that the blogger is a member of our team - and the team search for the information, the team members concerned about them through word of mouth to share these views and opinions. If certain members of the team rant, saying that a piece of software suddenly, inexplicably, on the hard drive removed, his criticism and scolding will be hundreds of other sites excerpt, and every one website has its own followers. In this way, everyone, whenever you see one such comments will immediately Click to view details - so they can know in the end destroy that personal computer which software company.

Each of a traditional newspaper or magazine, has 1 000 sites corresponding to In today's media than traditional media have more freedom and an independent voice. Moreover, it can be more convenient, fast and cheap to see some new comments, so these remarks spread more widely.