2019年高中英语阅读理解练习Business-精选word文档 (2页)
2019年高级商务英语阅读习题(2).doc
2019年高级商务英语阅读习题（2）1) 政府出资1亿美元用于农村地区再生能源的开发和利用。
The government has allocated $ 0.1 billion to the development and utilization of renewable energy in rural areas. 。
2) 开发西部不能以破坏环境为代价，因此政府一直走经济开发建设和生态环境保护并进的可持续发展之路。
We should not develop the Western region at the expense of environment. Therefore the government has been following a sustainable development road attaching equal importance to economic development and environmental protection.3) 作为一个负责任的大国，中国将严格遵守世贸组织的规则，履行我们所做的承诺。
As a big responsible nation, China will strictly abide by the WTO rules and honor its commitments.4) 中国粮食生产的快速增长主要是由于中国政府在农村实施的一系列改革措施，如较大幅度提高粮食收购价格等.The rapid growth in Chinas grain production can be ascribed to the fact that the Chinese government has implemented a series of reform policy and measures in the rural areas, such as raising the prices of grain purchased by the state.5) 在全球化中，不是所有的国家都在平等竞争，一些发展中国家有时不得不遵守一些市场规则，甚至答应一些政府的不公平要求。
2019-英语专八阅读试题-推荐word版 (2页)
2019-英语专八阅读试题-推荐word版本文部分内容来自网络整理，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即删除！== 本文为word格式，下载后可方便编辑和修改！ ==英语专八阅读试题For the last fifteen or twenty years the fashion in criticism or appreciation of the arts have been to deny the existence of any valid criteria and to make the __1__words “good” or “bad” irrelevant, immaterial, and inapplicable. There is no such thing, we are told,like a set of standards first acquired through experience and__2__knowledge and late imposed on the subject under discussion. This has been a __3__popular approach, for it relieves the critic of the responsibility of judgment and the public by the necessity of knowledge. It pleases those resentful of disciplines, it__4__flatters the empty-minded by calling him open-minded, itcomforts the __5__confused. Under the banner of democracy and thekind of quality which our forefathers did no mean, it says, in effect, “Who are you to tell us what is good or bad?” This is same cry used so long and so effectively by the producers of mass __6__media who insist that it is the public, not they, who decide what it wants to hear __7__and to see, and that for a critic to say that this programis bad and that program is good is pure a reflection of personal taste. Nobody recently has expressed this __8__ philosophy most succinctly than Dr. Frank Stanton, the highly intelligent__9__president of CBS television. At a hearing before the Federal Communications Commission, this phrase escaped from him underquestioni ng: “One man’s mediocrity __10__is another man’s good program”.答案：1 将have改为has。
2019年BEC中级商务英语阅读练习试题2
2019年BEC中级商务英语阅读练习试题2 The best person for the jobEmployees can make a business succeed or fail, so the people who choose themhave a vital role to play.Employees are a company’s new ideas, its public face and its main asset. Hiring the right people is therefore a significant factor in a company’s success.(0) G If the human resources department makes mistakes with hiring, keeping and dismissing staff, a business can disappear overnight. Many companies now realise that recruiting the best recruiters is the key to success.Sarah Choi, Head of HR at Enco pic, believes that thinking commercially is a key quality in HR. Every decision an HR manager makes needs to be relevant to advancing the business. (8) ...C.....That’s no longer the case. HR managers have to think more strategically these days. They continually need to think about the impact of their decisions on the bottom line. (9).....F... For example,a chief executive will expect the HR department to advise on everything from the headcount to whether to proceed with an acquisition.Why do people go into HR in the first place? Choi has a ready answer. I think most people in the profession are attracted by a long-term goal.(10)....D......Nothing happens in the company which isn’t affected by or doesn’t impact on its employees, so the HR department is a crucial part of any business.Not all operational managers agree. An informal survey of attitudes to HR departments that was carried out last year by a leading business journal received comments such as "What do they actually contribute?"(11).....A..... As Choi points out, salaries have never been higher and, in addition, HR managers often receive substantial annual bonuses.Despite the financial rewards, HR managers often feel undervalued, and this is a major reason for many leavingtheir jobs.(12)...E......However, a lack of training and development is a more significant factor. These days, good professional development opportunities are considered an essential part of an attractive package,Choi explains.A But rising levels of remuneration demonstrate that the profession’s growing importance is widely recognised.B At one time, a professional qualification was required in order to progress to the top of HR.C Other departments and senior executives used to see HR managers as having a purely administrative role.D Since it’s one of the few areas where you can see the whole operation, it can lead to an influential role on the board.E Being seen as someone who just ticks off other people’s leave and sick days does not help build a sense of loyalty.F They therefore need to be competent in many aspects of a company’s operations.G On the other hand, recruiting the wrong staff can lead to disaster.这篇文章的标题有些misleading，“The best people for the job”，还以为是招人的标准。
2019商务英语BEC中级考试阅读理解练习题(1).doc
2019 商务英语BEC 中级考试阅读理解练习题(1) 【BEC】第一篇：THE ART OF PERSUASIONLet me send you our brochure ’is probably the most commonlyused phrase in business. But all too often, it can spell theend of a customer enquiry because many brochures appear to beproduced not to clarify and to excite but to confuse. So whatgoes wrong and how can it be put right? Too often, businessesfail to ask themselves critical questions like, ’Who willthe brochure be sent to? ’’What do we want to achieve withit? ’The truth is that a brochure has usually been producedfor no other reason than that the competition has one.However, with a little research, it often transpires thatwhat the client wants is a mixture ：part mail shot, partglossy corporate brochure and part product catalogue - acombination rarely found. Having said that, the budget islikely to be finite. There may not be enough money to meetall three marketing needs, so the first task is to plan thebrochure, taking into account the most significant of these.The other requirements will have to be met in a different way.After all, introducing the company ’s product range to newcustomers by mail is a different task from selling a newseason’s collection to existing customers.The second task is to get the content right. In 95 per centof cases, a company will hire a designer to oversee thelayout, so the final product looks stylish, interesting andprofessional; but they don ’t get a copywriter or someonewith the right expertise to produce the text, or at leasttidy it up - and this shows. A bigger failing is to produce abrochure that is not customer focused. Your brochure shouldcover areas of interest to the customer, concentrating on thebenefits of buying from you.Instead, thousands of brochures start with a historylesson, ’Founded in 1987, we have been selling ourproducts .. I can assure you that customers are never goingto say to themselves, ’They’ve been around for 20 years - I ’ll buy from them. ’It ’s not how long you ’ve been in business that counts, it ’s what you ’ve done in that time.The important point to get across at the beginning is thatyou have a good track record. Once this has been established,the rest of the brochure should aim to convince customersthat your products are the best on the market.It is helpful with content to get inside the customer ’s head. If your audience is young and trendy, be creative and colourful. As always, create a list of the benefits thatpotential customers would gain from doing business with you,for example, product quality, breadth of range, expertise ofstaff and so on. But remember that it is not enough just tostate these; in order to persuade, they need to be spelt out.One possibility is to quote recommendations from existing customers. This also makes the brochure personal to you,rather than it simply being a set of supplier s’photographs with your name on the front.At the design stage, there are many production features thatcan distinguish your brochure from the run of the mill. Youmay think that things like cutouts or pop-ups will do thisfor you and thus make you stand out, or you may think theyjust look like designer whims that add cost. Go through allthe options in detail. One of them might be that all-important magical ingredient.13 What point does the writer make about brochures in thefirst paragraph?A Customer expectations of them are too high.B They ought to be more straightforward in design.C Insufficient thought tends to go into producing them.D Companies should ensure they use them more widely.14 The writer ’s advice to companies in the second para graph is toA produce a brochure to advertise new product lines.B use a brochure to extend the customer base.C accept that a brochure cannot fulfil every objective.D aim to get a bigger budget allocation for producingbrochures.15 In the third paragraph, which of the following does thewriter say would improve the majority of brochures?A better language and expressionB better overall appearanceC more up-to-date contentD more product information16 In the introduction to a brochure, the writer advisescompanies to focus onA their understanding of the business environment.B the range of products they offer.C their unique market position.D the reputation they have built up.17 When discussing brochure content in the fifth paragraph,the writer reminds companies toA consider old customers as well as new ones.B provide support for the claims they make.C avoid using their own photographs.D include details of quality certification.18 What does ’run of the mill ’in line 67 mean?A eye-catchingB complicatedC stylishD ordinary第一篇参考答案与解析：《The art of persuasion 》，劝说的艺术。
2019年BEC商务英语高级阅读理解专项练习（2）
2019年BEC商务英语高级阅读理解专项练习（2）2019年BEC商务英语高级阅读理解专项练习(2)Staff appraisalsGood preparation for staff appraisals can pay dividends in terms of staffloyalty and satisfaction.Many managers, particularly those running smallercompanies, feel they are too busy to give their employees appraisals, and manystaff clearly dread them. (0) ........... They provide the opportunity for themanager to have one-to-one discussions with an employee and find out about anyconcerns, as well as identifying training needs and discovering careeraspirations. They can make a staff member feel valued and so build loyalty.The annual appraisal can either be a rewarding orpainful experience.According to research carried out among 500 employees, the standard officeappraisal is far from perfect.(8).............The possible outcome for thecompany is even worse; up to a quarter of employees will look for a new jobwithin two weeks of a bad appraisal and 40% within a month.The quality of the appraisal lies with how the boss decides tocarry itout. When it is done well, employees are able to use the feedback they receiveto improve their performance. (9).............So how should a constructiveappraisal be carried out? According to Andrew Gillingham, a consultant trainer,appraisals can be manager-led, with the appraiser preparing a document andsharing it with the employee. Establishing training needs and motivating theemployee towards bigger and better things are part of this process. (10)............. In both cases, Gillingham believes that the effectiveness of theappraisal discussion can determine the performance of the company.Gillingham believes that anyone who thinks it's just the employee whodoesn't like the appraisal experience has got it wrong. Too many managers regardappraisals as a waste oftime.(11) ..............................Managing peopleis a difficult matter, and without the necessary training, many managers try toavoid the uncomfortable issues that often need to be discussed atappraisals.外语学习网Gillingham believes that calling the process an appraisal may beunhelpful.(12) ..........................In either case, itis important toensure that the meeting is successful and results in better quality management.Gillingham firmly believes that the main thing is to emphasise an opencommunications ethos in the workplace that gives staff a chance to talk aboutissues and feel valued.A Alternatively, managers may want the employees themselves to evaluatetheir work performance.B In larger companies, the people likeiy to do something with thisinformation will be found in the HR department.C. Problems such as rushing through the appraisal and being appraised by a。
2019年商务英语高级阅读试题(18).doc
2019年商务英语高级阅读试题（18）1 SunTours runs a risk by selling similar holidays tocustomers in different income brackets.2 It is worth offering holidays at a discount to increase thenumber of bookings.3 SunTours needs to reflect on its marketing methods if itwants to boost repeat custom.4 It would be a good idea to sell holidays to locations whichother promoters have ignored.5 SunTours has been disadvantaged by its approach in the past.6 In certain locations, SunTours may be able to negotiate more favourable contracts.7 There is an alternative to discount holidays that would be more satisfactory for SunTours’customers.Four market experts offer advice to SunTours, the middle-market tour operatorA Robert WorthMarketing to a wider audience could lead to more people buying direct from SunTours ratherthan going through travel agents, and the consequent reduction in agents’ commissions mightboost company profits. Towards the end of the season, reducing the cost of holidays wouldattract last-minute customers, thus avoiding any possible losson unfilled accommodation andflights. The company could also increase profits by selling more specialised holidays here in Britain,perhaps by offering breaks at historic sites and coastal destinations.B Steven WorrelWhether it’s worth discounting surplus holidays is an arguable point, as it not only cuts intoprofits, but also results in budget-conscious holidaymakers being put next to SunTours’ moreaffluent customers, thus damaging the brand. It may seem attractive at first because of tightmargins, but SunTours should think twice before taking up this option. Currently, SunTours isplanning to sell higher-margin holidays to previously ‘unmarketed’ destinations for which demand isgreater than supply. It is likely that accommodation providers in these emerging holidaydestinations will be more flexible when it comes to setting terms. The firm should go ahead with thispolicy.C Ursula CapalboGood risk management and higher sales can guarantee higher profits. Although SunTours hasalways been averse to planning, the company would in fact benefit from a risk model that forecaststhe impact of discounting on cash flow and profitability throughout the year. SunTours would thenbe able to change direction when thingsgo wrong, as they inevitably do from time to time.Diversification can increase rather than spread risk, so caution is needed as the company entersregions where facilities for tourists are not yet fully developed. Targeting customers nearingretirement age, whose disposable income and leisure time are increasing, would be ideal.D Gillian WilmotSunTours knows that good relationships with customers is the key to success in the travelbusiness. With this in mind, the company should consider that brochure mailings, unlike electroniccommunications, can attract customers and maximise year-round opportunity. They encouragesummer tourists to take another break and can even be used to send a thank-you letter toreturning customers. Selling holidays at a reduced price is definitely not a sensible option. A betterchoice would be value-added promotions which can improve profitability and build on SunTourscustomers’ desire for high-quality service.参考答案及解析四个专家分别对一个度假公司的发展给出了自己的意见。
2019年商务英语高级阅读试题(12).doc
2019年商务英语高级阅读试题（12）People from different cultures sometimes do things that make each other uncomfortable, sometimes without realizing it Most Americans ___1___ out of the country and have very ___2___ experience with foreigners. But they are usually spontaneous, friendly and open, and enjoy ___3___ new people, having guests and bringing people together formally or informally. They tend to use first names ___4___ most situations and speak freely about themselves. So if your American hosts do something that ___5___ you uncomfortable, try to let them know how you feel. Most people will __6__ your honesty and try not to take you uncomfortable again. And youll all __7__ something about another culture!Many travelers find __8__ easier to meet people in the U.S. than in other countries. They may just come up and introduce themselves or even invite you over __9__ they really know you. Sometimes Americans are said to be __10__. Perhaps it seems so, but they are probably just __11__ a good time. Just like anywhere else, it takes time to become real friends __12__ people in the U.S..If and when you __13__ American friends, they will probably __14__ introducing you to their friends and family, and if they seem proud __15__ you, its probably because they are. Relax and enjoy it!1. A) have never been B) have been never C) has never been D)has been never2. A) a little B) little C) much D) a great deal3. A) meet B) to meet Cㄘmeeting D) to have met4. A) on B) among C) within D) in5. A) makes B) make C) made D) making6. A) praise B) honor C) appreciate D) confirm7. A) pick B) select C) learn D) study8. A) this B) it C) them D) /9. A) when B) if C)after D)before10. A) superficially friend B) superficial friend C) superficially friendly D) superficial friendly11. A) having B) taking C) making D) killing12. A) with B) among C) to D) in13. A) get along with B) get rid of C) stay away from D) stay with14. A) hate B) forbid C) avoid D) enjoy15. A) to know B) knowing C) know D) having known参考答案: 1-5ABCDA 6-10CCBDC 11-15AADDA。
商务英语阅读理解试题
商务英语阅读理解试题Part I: Passage ReadingDear all,I hope this email finds you well. As part of our ongoing professional development program, I have prepared a series of business English reading comprehension exercises for you. Please find the questions related to the passage below.Passage 1:Companies nowadays are increasingly looking for employees with strong business English skills. The ability to understand and communicate effectively in English is crucial in the globalized business environment.One of the main reasons why companies value business English skills is the need to connect and collaborate with international partners. English has become the lingua franca of business, enabling communication across borders and cultures. By having employees who are proficient in English, companies can facilitate negotiations, build relationships, and expand their international reach.Moreover, business English proficiency enhances an individual's chances of career advancement. Many senior positions require candidates to have excellent communication skills in English to interact with clients and stakeholders from different countries. Being able to present ideas clearly and confidently in English is often a key factor for promotion and professional growth.Furthermore, business English proficiency is essential for accessing a wide range of business resources and information. With English fluency, employees can conduct research, read industry reports, and keep up-to-date with the latest developments in their field. By understanding English-language publications and participating in discussions, individuals can gain valuable insights and stay competitive in today's fast-paced business world.In conclusion, mastering business English is crucial for both individuals and companies. It opens doors to international opportunities, enhances career prospects, and enables access to valuable resources. Investing in business English training can yield long-term benefits and contribute to overall business success.Questions:1. Why do companies value business English skills?2. How does business English proficiency benefit an individual's career?3. What advantages does business English proficiency bring in terms of accessing information and resources?Part II: Short Answer Questions1. What are the main reasons companies value employees with business English skills?2. How can business English proficiency contribute to an individual's career advancement?3. Explain the benefits of business English proficiency in terms of accessing information and resources.Please take your time to read the passage and answer the questions. Once completed, kindly submit your answers by replying to this email. The deadline for submission is Friday, 15th October.Good luck!Best regards,[Your Name]Note: The format used in this article is an email format, commonly used in professional settings for communication and sharing information.。
2019年BEC商务英语考试阅读试题（4）
2019年BEC商务英语考试阅读试题（4）2019年BEC商务英语考试阅读试题（4）Chairman's ReportI am pleased to report that, although we had beenexpecting poor results for this half year because of slow growthin the world economy, the company has performed verysatisfactorily.Operating profits for this first half are in fact verymuch (19) with those for the corresponding (20) last year.Profits reached £l 15 million before tax, compared with £l 16.3million last year. Much of our success in the last six months can be (21) to the fact that all ourmajor construction projects remained on schedule. Particularly pleasing was the early (22)of amajor building contract in Canada.The company has made good progress with the initiatives announced at the Annual GeneralMeeting. The majority of shareholders (23) the Board's decision to sell the company's loss-makingengineering (24). It was the Board's belief that the company would (25) most benefit by (26) itsresources on the expansion of its construction activities. Negotiations with a potential buyer beganin February and are now at a critical (27).However, we feel that we are not as yet in a (28) tocomment on what the outcome is likely to be.In June, we made a successful (29) for the Renishaw Construction Company of Hong KongSAR, in order to give us greater (30) to markets in South East Asia. We still have sufficientresources to pursue our growth (31) and are at present (32) several other business opportunitieswhich, like Renishaw Construction, would (33) new markets to us.19.A in order B on track C in line D on target20.A session B term C season D period21.A attributed B referred C assigned D designated22.A termination B ending C completion D finalising23.A confirmed B maintained C agreed D supported24.A portion B component C sector D division25.A have B gain C find D earn26.A focusing B directing C pointing D strengthening27.A height B step C edge D stage28.A condition B point C position D capacity29.A request B price C demand D bid30.A access B approach C admission D entrance31.A strategy B process C promotion D system32.A inquiring B deliberating C exploring D searching33.A send B open C provide D give。
商务英语阅读考试题及答案
商务英语阅读考试题及答案一、阅读理解（共40分，每题10分）阅读下列商务英语短文，然后根据短文内容回答后面的问题。
短文一：In the rapidly evolving business world, effective communication is crucial for success. Companies are increasingly relying on cross-cultural communication to expand their global reach. The ability to understand and adapt to different cultural nuances is a key skill for international business professionals.1. What is the main idea of the passage?2. Why is effective communication important in the business world?3. What does the passage suggest about the role of cross-cultural communication in business?短文二：The rise of e-commerce has transformed the way businesses operate. Online platforms have made it possible for small businesses to compete with larger companies by reaching a wider customer base. Social media marketing and search engine optimization are two strategies that have become essentialfor businesses to increase their online visibility.1. What is the main topic discussed in this passage?2. How has e-commerce changed the business landscape?3. What are two strategies mentioned in the passage that are important for businesses to increase their online visibility?短文三：Sustainability is becoming a significant factor in business decisions. Companies are recognizing the importance of reducing their environmental footprint and adoptingsustainable practices. This includes the use of renewable energy, waste reduction, and responsible sourcing of materials. Consumers are also becoming more aware and are demanding products that align with their values.1. What is the main focus of the passage?2. Why are companies adopting sustainable practices?3. What are some of the sustainable practices mentioned inthe passage?二、词汇理解（共20分，每题5分）根据短文内容，选择最合适的词汇填空。
2019年BEC商务英语考试阅读试题(2)
2019年BEC商务英语考试阅读试题（2）Setting up an appraisal schemeAppraisals can be a wonderful opportunity for your staff tofocus on their jobs and make plans to develop their unusedpotential. (0) ..........So, if you have decided that an appraisalscheme should be set up in your company, you need toestablish some formal procedures and make some decisionsbefore you begin. Even if your company already has a scheme,you need to consider what you want to achieve and how youare going to do this.First of all, you need to decide on your key objectives and the real purpose of yourscheme.(8).............A scheme should never be introduced at a time of redundancies, or simply forprofit or competitive edge, because this will create fear and alienate staff. The next step is to decidehow the scheme can most successfully be managed. It is essential that all senior staff arecommitted to the process and willing to make a positive contribution.The person given responsibility for designing the scheme and the appraisal forms needs tohave knowledge of all roles within the organisation. He or she must also be aware of employees'potential needs. (9).............It should be someone who is trusted and whom staff will turn to if theyare concerned about their appointed appraiser or the appraisal interview. The design of the schemeshould indicate who will be appraising whom. This needs great tact and sensitivity. First, rememberthat no manager can effectively appraise more than seven or eight people. It is equally importanttoremember that, if significant numbers of staff are appraisedby someone they dislike, or by aperson whose values they donot share, the success of your scheme may bethreatened.(10) ............. So bear this in mind from the beginning and, if necessary, establish an appeals procedure.Having decided on your policy and who will appraise which members of staff, you need tocommunicate this in the simplest possible way. Avoid lengthy documents - few people will readthem. (11)..............Most organisations choose aperson's line manager to be the appraiser. This canbe seen as an opportunity or a threat, so be ready to consideralternatives if necessary.Once you have established the appraisal process, makesure that appraisal interviews takeplace at a convenient time, and ideally on neutral ground. It should be borne in mindthat someappraisals may involve the disclosure ofconfidential information. (12) .............These will show thedecisions that were taken during the interview and willalso indicate any new performance targetsthat have been agreed.A It is important to select a manager who can deal effectively with any suspicions staffmay have about appraisals.B Such a measure can also reduce insecurity and unitestaff in recognising the positiveelements of appraisal.C Having even one staff member in such a position may affect how others respond to theprocess.D Ideally, this should be to provide a supportive framework that aids staff development.E Simply make sure that staff know who will appraise them and why, and what form theinterview will take.F It is therefore important to decide who will have access to written records of the appraisal.G They can also be a means of getting the best out of staff, both as individuals, and as teammembers.。
2019年高级商务英语阅读习题(5).doc
2019年高级商务英语阅读习题（5）1) 不断增加的成本使公司去年的利润几乎化为乌有。
Escalating costs have almost wiped out the companys profits from last year.2 ) 这个地方酒吧林立，相互竞争招揽顾客，但要确定顾客最喜欢什么却不是件容易的事。
This area is studded with bars all vying for customer attention. But its not easy to pin down what exactly it is that pleases customers the most.3 ) 尽管出现了恶劣的天气状况，项目组还是决定按原计划行事。
The project team decided to adhere to its original plan despite the appalling weather4 ) 在记者招待会上，公关部经理再次重申该公司的运营已完全恢复正常，但很多小股东对这种说法仍持怀疑态度。
At the press conference, the PR manager reiterated that the companys operation has returned to normal. However, many private shareholders remain skeptical about such claims.5 ) 去年开始生效的新劳动法可能会提髙不少企业的人力成本。
The new labor law, which took effect last year, is likely to raise the labor cost of a considerable number of enterprises.6 ) 资历较浅的员工不太愿意表达他们的观点或提出建议，因为他们觉得自己的想法不会真正被付诸实践。
2019年商务英语BEC高级阅读练习题
2019年商务英语BEC高级阅读练习题Speaking Your Customers’ LanguageModern international trading practices are highlighting the growing importance of languagetrainingModern-day business really does transcend national barriers. Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale. Theworld is indisputably becoming a smaller place, as service and manufacturing companies search the international marketplace for new suppliers and clients. Businesses must, however, be aware that once they expand the area in which they operate, they face increased competition. The standard and quality of their goods become increasingly important in keeping up with competitors. But most of all, it is the service element accompanying the goods which iscrucial to a company’s success in a particular market. This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas.Although globalisation may, in some senses, have brought national economies closer together, societies around the world still have radically different expectations, processes and standards. These are not a function of economic change, but are more deep-rooted and difficult to alter. They can be a major problem for businesses expanding abroad, with the greatest obstacle of all being the language barrier. If you have to deal with clients, suppliers and distributors in a range of countries, you will not only need the skills tocommunicate with them, you will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe.The value of effective communication is not to be underestimated. New technology such as videoconferencing and email has played a part in making the communication process easier, and it may also be possible that the introduction of language interpretation software will help with some global communications problems. But, of course, it is the human element of the communication process that is so vital in business, especially in negotiations, presentations and team-building. It is essential for managers to meet regularly with staff, customers and partners, so that issues can be discussed, messages communicated and feedback obtained.The value of well-organised language training is immense, and can bring benefits to all levels and departments within a multinational organisation. Unfortunately, however, many organisations have a very narrow view when it comes totraining of any kind. Often, an urgent requirement has to be identified before training is authorised. Then, a training company is employed or a programme is developed in-house, the team is trained, and that is seen as the end of the matter. However, the fact remains that training programmes areeffective only if they are relevant to a company’s broader, long-term needs. They should be regarded as an investment rather than a cost.Changes in expectations and attitudes are certain to continue for companies that trade globally. Although such companies are not yet faced with their international partnersand clients demanding that business be conducted in their mother tongue, they realise that overseas competition is increasing fast. If these companies want to continue to achieve success on the international trading circuit, they must be prepared to adapt to situations and speak the local language. If not, someone else will.13 According to the first paragraph, improved communications have enabled companies toA offer a wider variety of products and services.B expand beyond their domestic markets.C perform better than their international competitors.D open more manufacturing facilities abroad.14 Some companies have succeeded at an international level even though they haveA produced inferior goods.B failed to adapt products for local markets.C ignored the standards set by their competitors.D reduced the standard of the service they offer.15 Approaches to doing business vary between countries because ofA local economic considerations.B the existence of cultural differences.C strong wishes to remain independent.。
2019年高级商务英语阅读习题(12).doc
2019年高级商务英语阅读习题（12）1) 目前，据估计飞机排放的二氧化碳约占全球二氧化碳排放问题的2%。
At present, aircraft emissions are estimated to account for about 2% of the total world carbon dioxide emissions.2) 他试图为本国制造厂商与外国买家牵线搭桥。
He tries to marry domestic manufacturers with foreign buyers.3 ) 如何促进增长，重振市场信心，是我们需要解决的头等大事。
How to promote growth and restore confidence in the market is an issue at the top of our agenda.4 ) 对中国而言，美元崩溃没有任何好处，尤其是会大大削弱中国产品在美国的竞争力。
China has little to gain from a dollar crash, not least because that would make its exports much less competitive in America.5 ) 目前的低通货膨胀率和家庭收人的稳定增长将转化成为更多的购买力。
The current low inflation and steady growth in household income will translate into more purchasing power.6 ) 在美英等国，失业者和老人从政府领取津贴以度过艰难的时期。
In countries like the US and the UK, the unemployed and elderlypeople receive allowances from government to wade through difficult times.7 ) 出口增长的放缓以及进口的稳步上升反映了该国改善对外贸易的努力已经初见成效。
高中英语阅读理解：business
高中英语阅读理解：business高中英语阅读理解：business导语：就要考试了，店铺为大家整理了高中英语阅读理解：business，希望对同学们有所帮助。
Most of us know about the Nobel Prize, especially the Nobel Peace Prize, but few of us know anything about the man who set them up. His name was Alfred Nobel. He was a great scientist and inventor himself. Besides, he had a big business. His business may surprise you. He made and sold explosives. His companies even made and sold weapons. Isn’t this someth ing that surprises you? The man who made money from weapons should set up the Peace Prize?Though Alfred Nobel had a lot of money from weapons, he hated war. He hoped that there would be no war in the world. He was one of the richest in Europe. When he died in 1896, he left behind him a lot of money and his famous will. According to his will, most of his money was placed in a fund. He wanted the interest from the fund to be used as prizes every year. We know them as the Nobel Prizes. The Nobel Prizes are international. Alfred Nobel wanted the winners to be chosen for their work, not the country they came from.Alfred Nobel had given his whole life to his studies and work and to the benefits of mankind. He made money all by his own efforts, but he left the world share his wealth. His inventions and wealth stay with the world for ever.36. Alfred’s business was _____.A. making and selling explosivesB. not making and selling weaponsC. making explosives and selling weaponsD. makingweapons and selling explosives答案为A。
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高中英语阅读理解练习Business
为大家整理的《高中英语阅读理解练习：Business》的文章，供大家学习参考。
Motorola set out a special training plan programme for children last week with the aim of developing children‘s business skills and preparing them for a future as entrepreneurs.
Eighty-seven children aged between 12 and 16 from Beijing and Tianjin attended the one-week training programme called ―Youth Discovery‖ directed by Motorola University‘s (MU) instructors a nd marketing specialists. The children learned about dealing with a practical problem-marketing and worked out a marketing plan by themselves. Last week 26 children of Motorola employees in Tianjin completed their training in the MU-Tianjin Learning Center.
Through the training programme, children learnt how to get information through different kinds of sources, determine end-user needs, make up messages of value to customers, and communicate using various means and equipment.
Educators acted only as t eam‖ directors‖ ,providing children to discover their own answers. The children gave their solutions to Motorola‘s management and their parents on the last day of the programme.
The children, most of whom were primary and middle school students, presented themselves freely.
The students said that they preferred the open and practical way of learning.
―Youth Discovery‖ ,started by Motorola‘s former president Robert Galvin, designed and carried out by Motorola University, aimed to bring the talents(才能) of young people into full play and。