师大选择性必修U6 Lesson3 公开课课件

Intensive reading
Para 4
Details
Problems People are used to _s_e_e_in_g__h_i_g_h_
How to solve?
Examples
___st_a_n_d_a_r_d_s__o_f _v_is_u_a_l_d_e_s_i_g_n__.
Ⅱ Fast reading
Fast reading The passage below is about advertising. Skim through the passage. What is it mainly about?
a. Different types of advertisements
Examples
Ads need to _a_t_tr_a_c_t_ and _h_o_l_d_ the _a_t_te_n_t_io_n__ of the public.
Some ads _c_o_n_si_st_o_f_ pictures or the _w_o_r_d_s of experts; others try to _c_r_e_a_t_e_ ads that people simply_e_n_j_o_y_l_o_o_k_in__g_ at.
The advertising industry started with the fundamental purpose of promoting and selling goods to people who might need them.
Intensive reading: Read paragraph by paragraph.
b. The developmemt of advertisements
c. Different attitudes towards advertisements
Fast reading
What is the text type of this passage? What helped you identify the text type?
Have you ever bought anything as a result of seeing, hearing or reading advertisements? What makes an advertisement attractive?
the product name the name of a company words of experts humorous language the concept of freedom pictures or images the unusual idea the design
Ⅲ Intensive reading
Intensive reading: Read paragraph by paragraph. Read paragraph 1 & 2 and answer the following questions. 1. What is the main idea of the first paragraph?
Intensive reading
Para 3 Problems
Details
It is _li_k_e_l_y to be just the _n_a_m__e of a _c_o_m_p_a_n__y_ or a _g_e_n_e_r_a_l_l_o_c_a_ti_o_n_____.
How to solve?
Read paragraph 1 & 2 and answer the following questions.
2. What does a classic advertisement look like? A classic advertisement gives information about a product and very often it includes the name of a company, part of which might include the name of the place from which the product originated.
This is an explanatory text. It introduces the development of advertisement in the order of time, and it contains lots of time explanations and examples.
Lesson 3 The Advertising Game
目 录 页
contents
I Pre-reading
Ⅳ Post-reading
II Fast rቤተ መጻሕፍቲ ባይዱading
Ⅴ Language points
III Intensive reading VI Homework
Ⅰ Pre-reading
Pre-reading
Intensive reading
Para 5
Details
Problems For many of today’s advertisers, _r_e_p_e_a_ti_n_g__ old ideas is not a successful approach.
How to solve?
Modern ads must _c_o_m__b_in_e_ the _h_i_g_h_e_s_t standards with ideas to make them more _a_tt_r_a_c_t_iv_e_.
Some ads may use the _c_o_n_c_e_p_t__ of __fr_e_e_d_o_m___ to sell the car. Other common ideas include _h_a_p_p_i_n_e_s_s_, __w_e_a_l_th___ and _s_u_c_c_e_s_s_.