会展英语 第2单元 课件
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Ways to Promote Direct mail Advantages complete information disadvantages Passive and slow Considerable printing and postage cost
lasting long Print ads (poster billboard)
Ads on radio and TV Telemarketing
Limited to page restriction Difficult to update
reach more people Expensive attract greater audience
active and direct accurate a personal connection cost-effective serve as reminder Get hung up easily Dangerous with the DoNot-Call list easily rejected or deleted as a spam mail
Task 2: Read the text again and answer the questions.
1. What is the significance of exhibition for companies? Attending exhibitions can help companies increase their visibility. It provides a great opportunity to showcase companies’ products and services.
Advertising
1. This has become more dangerous with Do-Not-Call list. 2. If your have any contact with someone in the last six Telemarketing months, there should be no problem with you making that phone call.
Passage 2: Running an Exhibition
• Task 1: Fill in the blanks with the given words.
Important Words and Expressions
• • • • • • • • • • Running an exhibition is a daunting task. 艰巨的任务 … result from … 源于 regard … as the lifeline 视为 生命线 business-valued buyers 有商业价值的买家 achieve sustainable development 实现可持续发展 admission tickets 门票 distributors, retailers and end-users 批发商、零售商、终端用户 associations and chamber of commerce 协会和商会 decision-making and purchasing power 决策权和购买力 build up their corporate image 树立公司形象
As an exhibitor • How to find an exhibition to attend • How to enquire about details of an exhibition
Review
• What did we learn in Unit 1?
Part I: Organizer’s Diary
Direct Mail
1. It will provide them with the complete information about your services and the requirement. 2. It is a great medium for capturing attention and extending a personal touch with the existing customers. 1. It is directly linked to marketing. Good advertising can create interest and also tell more individuals about the exhibition. 2. It is not limited to magazines, newsletters, but rather to any item that will accept print.
E-mail
II. Reading
• Passage 1: Tips for Promoting New Shows
• Passage 2: Running an Exhibition
Passage 1
• • • • • • • • • increase their visibility 提升知名度 showcase products and services 展示产品和服务 design posters, handout and information brochures 设计海报 potential exhibitors 潜在参展商 Hesitant 犹豫 distribute a prospectus 分发招展说明书 relevant materials 相关材料 capture attention 吸引注意力 Advertising is not limited to magazines, newsletters and brochures, but rather to virtually any item that will accept print. • Do-Not-Call list 拒收信息名单
I will make promotional efforts with posters, handouts and information brochures in an interesting way that will attract children’s attention. Because it is a toy exhibition, I will write letters directly to toy companies for promotion. My advertising will be shown on TV in children’s channel.
2. How can an organizer attract exhibitors and visitors according to the text? The organizer should plan beforehand to make promotional efforts with posters, handouts and information brochures, etc. 3. If you are to promote a toy exhibition, how are you going to do it? Why?
Unit 2
Exhibition Promotion and Enquiry
Objectives of This Unit
As an organizer • How to book a venue • How to promote an exhibition
• How to design and edit a prospectus for an exhibition
Task 1: Read the text and fill in the form
Ways to Prmt
Email &Invitation Letter
Features 特点
Direct Mail
Advertising
Telemarketing
Task 1: Read the text and fill in the form
• • • • Promote a new show to exhibition Design a prospectus for the trade show Call the manager of AsiaWorld-Expo to book a venue Call the Sales Manager of Desheng to promote the show
Ways to Prmt Email and Invitation Lttr Features
It helps in bring new potential exhibitors, esp. those who are still hesitant whether they shouldossible ways to promote exhibitions according to the text?
III. Sample Study
• An exhibition prospectus
• • • • • • • • Title of exhibition Date, venue, admission, contact information features/advantages: Categories: Buyers’ comment Exhibitors’ comment Successful stories of past exhibitions Floor plan
I. Lead-in Practice
Online Marketing/E-Marketing
Email Direct Marketing
Search Engine Marketing Search Engine Optimization
Social Media Marketing
Brainstorming
Passage 2: Running an Exhibition
Task 2: Read the text again and answer the following questions.
• What is the most important element for the success of organizing an exhibition?
IV. Situational Dialogues
Dialogue 1: Booking an exhibition venue • • • • Is the venue available at that time? 展馆在那个时间可用吗？ 70,000㎡(square meters) of exhibition space 展览面积 10 ground-level, column-free exhibition halls 地面一层的 flexible separation and combination are available on demand 根据要求，展厅可以灵活分割组合 configuration needs 布局需要 arena /ə`ri:nə/ 竞技场；舞台 first-class acoustic paneling system 一流的隔音板系统 modular seating system 组合式的座位系统 star-quality backstage facilities 星级后台设备
• • • • •
IV. Situational Dialogues
• Questions 1. What exhibition will Saidel Group hold? 2. When will Saidel hold the exhibition? 3. Where will Saidel hold the exhition?
lasting long Print ads (poster billboard)
Ads on radio and TV Telemarketing
Limited to page restriction Difficult to update
reach more people Expensive attract greater audience
active and direct accurate a personal connection cost-effective serve as reminder Get hung up easily Dangerous with the DoNot-Call list easily rejected or deleted as a spam mail
Task 2: Read the text again and answer the questions.
1. What is the significance of exhibition for companies? Attending exhibitions can help companies increase their visibility. It provides a great opportunity to showcase companies’ products and services.
Advertising
1. This has become more dangerous with Do-Not-Call list. 2. If your have any contact with someone in the last six Telemarketing months, there should be no problem with you making that phone call.
Passage 2: Running an Exhibition
• Task 1: Fill in the blanks with the given words.
Important Words and Expressions
• • • • • • • • • • Running an exhibition is a daunting task. 艰巨的任务 … result from … 源于 regard … as the lifeline 视为 生命线 business-valued buyers 有商业价值的买家 achieve sustainable development 实现可持续发展 admission tickets 门票 distributors, retailers and end-users 批发商、零售商、终端用户 associations and chamber of commerce 协会和商会 decision-making and purchasing power 决策权和购买力 build up their corporate image 树立公司形象
As an exhibitor • How to find an exhibition to attend • How to enquire about details of an exhibition
Review
• What did we learn in Unit 1?
Part I: Organizer’s Diary
Direct Mail
1. It will provide them with the complete information about your services and the requirement. 2. It is a great medium for capturing attention and extending a personal touch with the existing customers. 1. It is directly linked to marketing. Good advertising can create interest and also tell more individuals about the exhibition. 2. It is not limited to magazines, newsletters, but rather to any item that will accept print.
II. Reading
• Passage 1: Tips for Promoting New Shows
• Passage 2: Running an Exhibition
Passage 1
• • • • • • • • • increase their visibility 提升知名度 showcase products and services 展示产品和服务 design posters, handout and information brochures 设计海报 potential exhibitors 潜在参展商 Hesitant 犹豫 distribute a prospectus 分发招展说明书 relevant materials 相关材料 capture attention 吸引注意力 Advertising is not limited to magazines, newsletters and brochures, but rather to virtually any item that will accept print. • Do-Not-Call list 拒收信息名单
I will make promotional efforts with posters, handouts and information brochures in an interesting way that will attract children’s attention. Because it is a toy exhibition, I will write letters directly to toy companies for promotion. My advertising will be shown on TV in children’s channel.
2. How can an organizer attract exhibitors and visitors according to the text? The organizer should plan beforehand to make promotional efforts with posters, handouts and information brochures, etc. 3. If you are to promote a toy exhibition, how are you going to do it? Why?
Unit 2
Exhibition Promotion and Enquiry
Objectives of This Unit
As an organizer • How to book a venue • How to promote an exhibition
• How to design and edit a prospectus for an exhibition
Task 1: Read the text and fill in the form
Ways to Prmt
Email &Invitation Letter
Features 特点
Direct Mail
Advertising
Telemarketing
Task 1: Read the text and fill in the form
• • • • Promote a new show to exhibition Design a prospectus for the trade show Call the manager of AsiaWorld-Expo to book a venue Call the Sales Manager of Desheng to promote the show
Ways to Prmt Email and Invitation Lttr Features
It helps in bring new potential exhibitors, esp. those who are still hesitant whether they shouldossible ways to promote exhibitions according to the text?
III. Sample Study
• An exhibition prospectus
• • • • • • • • Title of exhibition Date, venue, admission, contact information features/advantages: Categories: Buyers’ comment Exhibitors’ comment Successful stories of past exhibitions Floor plan
I. Lead-in Practice
Online Marketing/E-Marketing
Email Direct Marketing
Search Engine Marketing Search Engine Optimization
Social Media Marketing
Brainstorming
Passage 2: Running an Exhibition
Task 2: Read the text again and answer the following questions.
• What is the most important element for the success of organizing an exhibition?
IV. Situational Dialogues
Dialogue 1: Booking an exhibition venue • • • • Is the venue available at that time? 展馆在那个时间可用吗？ 70,000㎡(square meters) of exhibition space 展览面积 10 ground-level, column-free exhibition halls 地面一层的 flexible separation and combination are available on demand 根据要求，展厅可以灵活分割组合 configuration needs 布局需要 arena /ə`ri:nə/ 竞技场；舞台 first-class acoustic paneling system 一流的隔音板系统 modular seating system 组合式的座位系统 star-quality backstage facilities 星级后台设备
• • • • •
IV. Situational Dialogues
• Questions 1. What exhibition will Saidel Group hold? 2. When will Saidel hold the exhibition? 3. Where will Saidel hold the exhition?