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Solution:
A cluster random sample of 66 undergraduates were investigated with an anonymous questionnaire in order to obtain real information.
Findings
1.Capacity for consumption 2.Propensity to consume
2.propensity to consume
Findings
2.propensity to consume
Findings
3.Purchasing psychology
Findings
3.Purchasing psychology
Findings
4.Purchasing behavior
Findings
3.Purchasing psychology
4.Purchasing behavior
Findings
1.Capacity for consumption
Findings
1.Capacity for consumption
Findings
1.Capacity for cooducts Consumption of College Girls
--A Survey in ECJTU
Members:朱俊红 01 杭乃卿 02
刘宽宽 03
方继超 28 李洁琼 16
Main Items
1.Method 2.Findings
Capacity for consumption Propensity to consume Purchasing psychology Purchasing behavior
3.Conclusion
Method
Two Consideration:
1. Our questionnaire mentioned one’s cost of living every month and how they spend them. Some students who did not have much living expense may would not like others know the amount of their pocket money 2. To make our research more objective we must ask students to fill in our questionnaire as more as we can find.
4.Purchasing behavior
Conclusion
According to the above findings, it can be see that female college students’ are reasonable, their consumption on cosmetic was low, they have no incomes and the disposable money to spend on cosmetic was little. In fact, female students more like to buy skin care products such as facial cleanser or face cream than other cosmetics such as make-up product. But to the female college students, they are going to step into the society. They would better to begin to learn how to make up. After graduation, make-up will do well to the students’ temperament and their future jobs.
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