2019年BEC商务英语阅读材料:私人银行前景好
2019年BEC中级阅读理解模拟题(3)
2019年BEC中级阅读理解模拟题(3)1 SunTours runs a risk by selling similar holidays to customers indifferent income brackets.2 It is worth offering holidays at a discount to increase the number ofbookings.3 SunTours needs to reflect on its marketing methods if it wants to boostrepeat custom.4 It would be a good idea to sell holidays to locations which otherpromoters have ignored.5 SunTours has been disadvantaged by its approach in the past.6 In certain locations, SunTours may be able to negotiate more favourablecontracts.7 There is an alternative to discount holidays that would be moresatisfactory for SunTours' customers.Four market experts offer advice to SunTours, themiddle-market touroperatorA Robert WorthMarketing to a wider audience could lead to more people buying direct fromSunTours rather than going through travel agents, and the consequent reductionin agents' commissions might boost company profits. Towards the end of theseason, reducing the cost of holidays would attract last-minute customers, thusavoiding any possible loss on unfilled accommodation and flights. The companycould also increase profits by selling more specialised holidays here inBritain, perhaps by offering breaks at historic sites and coastaldestinations.B Steven WorrelWhether it's worth discounting surplus holidays is an arguable point, as itnot only cuts into profits, but also results in budget-conscious holidaymakersbeing put next to SunTours' more affluent customers, thus damaging the brand. Itmay seem attractive at first because of tight margins, but SunTours should thinktwice before taking up this option. Currently, SunTours is planning to sellhigher-margin holidays to previously 'unmarketed' destinations for which demandis greater than supply. It is likely that accommodation providers in theseemerging holiday destinations will be more flexible when it comes to settingterms. The firm should go ahead with this policy.C Ursula CapalboGood risk management and higher sales can guarantee higher profits.Although SunTours has always been averse to planning, the company would in factbenefit from a risk model that forecasts the impact of discounting on cash flowand profitability throughout the year. SunTours would then be able to changedirection when things go wrong, as they inevitably do from time to time.Diversification can increase rather than spread risk, so caution is needed as。
2019年BEC中级商务英语阅读练习试题2
2019年BEC中级商务英语阅读练习试题2 The best person for the jobEmployees can make a business succeed or fail, so the people who choose themhave a vital role to play.Employees are a company’s new ideas, its public face and its main asset. Hiring the right people is therefore a significant factor in a company’s success.(0) G If the human resources department makes mistakes with hiring, keeping and dismissing staff, a business can disappear overnight. Many companies now realise that recruiting the best recruiters is the key to success.Sarah Choi, Head of HR at Enco pic, believes that thinking commercially is a key quality in HR. Every decision an HR manager makes needs to be relevant to advancing the business. (8) ...C.....That’s no longer the case. HR managers have to think more strategically these days. They continually need to think about the impact of their decisions on the bottom line. (9).....F... For example,a chief executive will expect the HR department to advise on everything from the headcount to whether to proceed with an acquisition.Why do people go into HR in the first place? Choi has a ready answer. I think most people in the profession are attracted by a long-term goal.(10)....D......Nothing happens in the company which isn’t affected by or doesn’t impact on its employees, so the HR department is a crucial part of any business.Not all operational managers agree. An informal survey of attitudes to HR departments that was carried out last year by a leading business journal received comments such as "What do they actually contribute?"(11).....A..... As Choi points out, salaries have never been higher and, in addition, HR managers often receive substantial annual bonuses.Despite the financial rewards, HR managers often feel undervalued, and this is a major reason for many leavingtheir jobs.(12)...E......However, a lack of training and development is a more significant factor. These days, good professional development opportunities are considered an essential part of an attractive package,Choi explains.A But rising levels of remuneration demonstrate that the profession’s growing importance is widely recognised.B At one time, a professional qualification was required in order to progress to the top of HR.C Other departments and senior executives used to see HR managers as having a purely administrative role.D Since it’s one of the few areas where you can see the whole operation, it can lead to an influential role on the board.E Being seen as someone who just ticks off other people’s leave and sick days does not help build a sense of loyalty.F They therefore need to be competent in many aspects of a company’s operations.G On the other hand, recruiting the wrong staff can lead to disaster.这篇文章的标题有些misleading,“The best people for the job”,还以为是招人的标准。
2019年BEC商务英语《初级阅读》试题及答案
2019年BEC商务英语《初级阅读》试题及答案一、问答题(共10题,共100分)1.Read the text about career-planning services.2.Investing thousands of pounds in the recruitment and training of each new graduate recruit may be just the beginning. Choosing the wrong candidate may leave an organisation paying for years to come.n economies will continue to expand rapidly in the next two years on the back of foreign investments, exports and domestic demand, but will not be free of worries, according to a recent securities company economic report. Massive infrastructure spending, the benefits of past investments and deregpation and growing regional trade will push along regional growth.4.Directions: There are ten blanks in the following passage. You are required to choose the best one from the given four choices marked A, B, C, and D. Then write down the correct answer in the brackets. This section totals 10 points, one point for each blank.5.Section D6.Section C7.Section B8.Reading Comprehension9.The Importance of Good Communications10.A friend of mine was fond of drawing horse. He drew the horses very well,but he always began the tail. Now it is the Western rpe to begin at the head of the horse, that is why I was surprised. It struck me that it copd not really make any difference whether the artist begins at the head or the tail or the belly(肚子) or the foot of the horse, if he really knows his business. And most great artists who really know their business do not follow other people’s rpe.They make their own rpes. Every one of them does his work in a way pecpiar(奇特的) to himself; and the pecpiarity means only that he finds it more easy to work in that way.1、正确答案:9 B 10 A 11E 12C 13D 14F2、正确答案:1. B2. C3. D4. A5.C3、正确答案:1. D2. D3. B4. B5. C4、正确答案:1. A2. C3. B4. C5. D6. D7. A8. D9. B 10. C5、正确答案:6. D7. C8. A9. D 10. A6、正确答案:1. B2. C3. B4. C5. D7、正确答案:1. B2. A3. D4. C5. C6. B7. B8. A9. D 10. C8、正确答案:1. B2. A3. D4. D5. D6. B7. A8. C9. B 10. D9、正确答案:1-6 ACDBAA10、正确答案:1-5 CDDCD。
2019年商务英语高级阅读试题(18).doc
2019年商务英语高级阅读试题(18)1 SunTours runs a risk by selling similar holidays tocustomers in different income brackets.2 It is worth offering holidays at a discount to increase thenumber of bookings.3 SunTours needs to reflect on its marketing methods if itwants to boost repeat custom.4 It would be a good idea to sell holidays to locations whichother promoters have ignored.5 SunTours has been disadvantaged by its approach in the past.6 In certain locations, SunTours may be able to negotiate more favourable contracts.7 There is an alternative to discount holidays that would be more satisfactory for SunTours’customers.Four market experts offer advice to SunTours, the middle-market tour operatorA Robert WorthMarketing to a wider audience could lead to more people buying direct from SunTours ratherthan going through travel agents, and the consequent reduction in agents’ commissions mightboost company profits. Towards the end of the season, reducing the cost of holidays wouldattract last-minute customers, thus avoiding any possible losson unfilled accommodation andflights. The company could also increase profits by selling more specialised holidays here in Britain,perhaps by offering breaks at historic sites and coastal destinations.B Steven WorrelWhether it’s worth discounting surplus holidays is an arguable point, as it not only cuts intoprofits, but also results in budget-conscious holidaymakers being put next to SunTours’ moreaffluent customers, thus damaging the brand. It may seem attractive at first because of tightmargins, but SunTours should think twice before taking up this option. Currently, SunTours isplanning to sell higher-margin holidays to previously ‘unmarketed’ destinations for which demand isgreater than supply. It is likely that accommodation providers in these emerging holidaydestinations will be more flexible when it comes to setting terms. The firm should go ahead with thispolicy.C Ursula CapalboGood risk management and higher sales can guarantee higher profits. Although SunTours hasalways been averse to planning, the company would in fact benefit from a risk model that forecaststhe impact of discounting on cash flow and profitability throughout the year. SunTours would thenbe able to change direction when thingsgo wrong, as they inevitably do from time to time.Diversification can increase rather than spread risk, so caution is needed as the company entersregions where facilities for tourists are not yet fully developed. Targeting customers nearingretirement age, whose disposable income and leisure time are increasing, would be ideal.D Gillian WilmotSunTours knows that good relationships with customers is the key to success in the travelbusiness. With this in mind, the company should consider that brochure mailings, unlike electroniccommunications, can attract customers and maximise year-round opportunity. They encouragesummer tourists to take another break and can even be used to send a thank-you letter toreturning customers. Selling holidays at a reduced price is definitely not a sensible option. A betterchoice would be value-added promotions which can improve profitability and build on SunTourscustomers’ desire for high-quality service.参考答案及解析四个专家分别对一个度假公司的发展给出了自己的意见。
2019商务英语BEC中级考试阅读理解练习题(1)
2019商务英语BEC中级考试阅读理解练习题(1)【BEC】第一篇:THE ART OF PERSUASIONLet me send you our brochure’ is probably the most commonly used phrase in business. But all too often, it can spell the end of a customer enquiry because many brochures appear to be produced not to clarify and to excite but to confuse. So what goes wrong and how can it be put right? Too often, businesses fail to ask themselves critical questions like, ’Who willthe brochure be sent to?’ ’What do we want to achieve with it?’ The truth is that a brochure has usually been produced for no other reason than that the competition has one.However, with a little research, it often transpires that what the client wants is a mixture: part mail shot, part glossy corporate brochure and part product catalogue - a combination rarely found. Having said that, the budget islikely to be finite. There may not be enough money to meetall three marketing needs, so the first task is to plan the brochure, taking into account the most significant of these. The other requirements will have to be met in a different way. After all, introducing the company’s product range to new customers by mail is a different task from selling a new season’s collection to existing customers.The second task is to get the content right. In 95 per centof cases, a company will hire a designer to oversee the layout, so the final product looks stylish, interesting and professional; but they don’t get a copywriter or someonewith the right expertise to produce the text, or at leasttidy it up - and this shows. A bigger failing is to produce a brochure that is not customer focused. Your brochure should cover areas of interest to the customer, concentrating on the benefits of buying from you.Instead, thousands of brochures start with a history lesson, ’Founded in 1987, we have been selling ourproducts .. I can assure you that customers are never going to say to themselves, ’They’ve been around for 20 years - I’ll buy from them.’ It’s not how long you’ve been in business that counts, it’s what you’ve done in that time. The important point to get across at the beginning is that you have a good track record. Once this has been established, the rest of the brochure should aim to convince customersthat your products are the best on the market.It is helpful with content to get inside the customer’s head. If your audience is young and trendy, be creative and colourful. As always, create a list of the benefits that potential customers would gain from doing business with you, for example, product quality, breadth of range, expertise of staff and so on. But remember that it is not enough just to state these; in order to persuade, they need to be spelt out. One possibility is to quote recommendations from existing customers. This also makes the brochure personal to you, rather than it simply being a set of supplier s’ photographs with your name on the front.At the design stage, there are many production features that can distinguish your brochure from the run of the mill. You may think that things like cutouts or pop-ups will do thisfor you and thus make you stand out, or you may think theyjust look like designer whims that add cost. Go through all the options in detail. One of them might be that all-important magical ingredient.13 What point does the writer make about brochures in the first paragraph?A Customer expectations of them are too high.B They ought to be more straightforward in design.C Insufficient thought tends to go into producing them.D Companies should ensure they use them more widely.14 The writer’s advice to companies in the second para graph is toA produce a brochure to advertise new product lines.B use a brochure to extend the customer base.C accept that a brochure cannot fulfil every objective.D aim to get a bigger budget allocation for producing brochures.15 In the third paragraph, which of the following does the writer say would improve the majority of brochures?A better language and expressionB better overall appearanceC more up-to-date contentD more product information16 In the introduction to a brochure, the writer advises companies to focus onA their understanding of the business environment.B the range of products they offer.C their unique market position.D the reputation they have built up.17 When discussing brochure content in the fifth paragraph, the writer reminds companies toA consider old customers as well as new ones.B provide support for the claims they make.C avoid using their own photographs.D include details of quality certification.18 What does ’run of the mill’ in line 67 mean?A eye-catchingB complicatedC stylishD ordinary第一篇参考答案与解析:《The art of persuasion》,劝说的艺术。
2019年BEC商务英语考试阅读试题(2)
2019年BEC商务英语考试阅读试题(2)Setting up an appraisal schemeAppraisals can be a wonderful opportunity for your staff tofocus on their jobs and make plans to develop their unusedpotential. (0) ..........So, if you have decided that an appraisalscheme should be set up in your company, you need toestablish some formal procedures and make some decisionsbefore you begin. Even if your company already has a scheme,you need to consider what you want to achieve and how youare going to do this.First of all, you need to decide on your key objectives and the real purpose of yourscheme.(8).............A scheme should never be introduced at a time of redundancies, or simply forprofit or competitive edge, because this will create fear and alienate staff. The next step is to decidehow the scheme can most successfully be managed. It is essential that all senior staff arecommitted to the process and willing to make a positive contribution.The person given responsibility for designing the scheme and the appraisal forms needs tohave knowledge of all roles within the organisation. He or she must also be aware of employees'potential needs. (9).............It should be someone who is trusted and whom staff will turn to if theyare concerned about their appointed appraiser or the appraisal interview. The design of the schemeshould indicate who will be appraising whom. This needs great tact and sensitivity. First, rememberthat no manager can effectively appraise more than seven or eight people. It is equally importanttoremember that, if significant numbers of staff are appraisedby someone they dislike, or by aperson whose values they donot share, the success of your scheme may bethreatened.(10) ............. So bear this in mind from the beginning and, if necessary, establish an appeals procedure.Having decided on your policy and who will appraise which members of staff, you need tocommunicate this in the simplest possible way. Avoid lengthy documents - few people will readthem. (11)..............Most organisations choose aperson's line manager to be the appraiser. This canbe seen as an opportunity or a threat, so be ready to consideralternatives if necessary.Once you have established the appraisal process, makesure that appraisal interviews takeplace at a convenient time, and ideally on neutral ground. It should be borne in mindthat someappraisals may involve the disclosure ofconfidential information. (12) .............These will show thedecisions that were taken during the interview and willalso indicate any new performance targetsthat have been agreed.A It is important to select a manager who can deal effectively with any suspicions staffmay have about appraisals.B Such a measure can also reduce insecurity and unitestaff in recognising the positiveelements of appraisal.C Having even one staff member in such a position may affect how others respond to theprocess.D Ideally, this should be to provide a supportive framework that aids staff development.E Simply make sure that staff know who will appraise them and why, and what form theinterview will take.F It is therefore important to decide who will have access to written records of the appraisal.G They can also be a means of getting the best out of staff, both as individuals, and as teammembers.。
2019年BEC商务英语考试阅读试题(4)
2019年BEC商务英语考试阅读试题(4)Chairman's ReportI am pleased to report that, although we had beenexpecting poor results for this half year because of slow growthin the world economy, the company has performed verysatisfactorily.Operating profits for this first half are in fact verymuch (19) with those for the corresponding (20) last year.Profits reached £l 15 million before tax, compared with £l 16.3million last year. Much of our success in the last six months can be (21) to the fact that all ourmajor construction projects remained on schedule. Particularly pleasing was the early (22)of amajor building contract in Canada.The company has made good progress with the initiatives announced at the Annual GeneralMeeting. The majority of shareholders (23) the Board's decision to sell the company's loss-makingengineering (24). It was the Board's belief that the company would (25) most benefit by (26) itsresources on the expansion of its construction activities. Negotiations with a potential buyer beganin February and are now at a critical (27).However, we feel that we are not as yet in a (28) tocomment on what the outcome is likely to be.In June, we made a successful (29) for the Renishaw Construction Company of Hong KongSAR, in order to give us greater (30) to markets in South East Asia. We still have sufficientresources to pursue our growth (31) and are at present (32) several other business opportunitieswhich, like Renishaw Construction, would (33) new markets to us.19.A in order B on track C in line D on target20.A session B term C season D period21.A attributed B referred C assigned D designated22.A termination B ending C completion D finalising23.A confirmed B maintained C agreed D supported24.A portion B component C sector D division25.A have B gain C find D earn26.A focusing B directing C pointing D strengthening27.A height B step C edge D stage28.A condition B point C position D capacity29.A request B price C demand D bid30.A access B approach C admission D entrance31.A strategy B process C promotion D system32.A inquiring B deliberating C exploring D searching33.A send B open C provide D give。
2019年范文剑桥商务英语(BEC)中级阅读及答案-优秀word范文 (2页)
2019年范文剑桥商务英语(BEC)中级阅读及答案-优秀word范文本文部分内容来自网络整理,本司不为其真实性负责,如有异议或侵权请及时联系,本司将立即删除!== 本文为word格式,下载后可方便编辑和修改! ==范文剑桥商务英语(BEC)中级阅读及答案Finding the right peopleWhen a small company grows, managers must take on many new roles. Besides the day-to-day running of the business, they find themselves responsible for, among other things, relations with outside investors, increased levels of cashflow and, hardest of all, recruitment.For most managers of small and medium-sized enterprises, the jobof searching for, interviewing and selecting staff is difficult and time-consuming. ___(0) G___. Interviewing, for example, is a highly skilled activity in itself.“We have found the whole process very hard,” says Dan Baker, foundin g partner of a PR company. “In seven years we have grown from five to eighteen staff, but we have not found it easy to locate and recruit the right people.” ___(8)___. As Dan Baker explains, “We went to one for out first recruitment drive, but they took a lot of money in advance and didn’t put forward anybody suitable. In the end we had to do it ourselves.”Most recruitment decisions are based on a pile of CVs, a coupleof short interviews and two cautious references. David Rowe, a business psychologist, studied how appointments were made in five small companies. He claims that selection was rarely based in clear criteria. ___(9)___. This kind of approach to recruitment often has unhappy consequences for both employers and new recruits.Small companies often know what kind of person they are looking for. ___(10)___. According to David Rowe, this mean that small company managers themselves have to devote more time and energy to recruitment. It shouldn’t be something that is left to the evenings or weekends.Many companies start the recruitment process with over-optimistic ideas about the type of person that will fit into their team. “It’s。
2019年BEC阅读精选及解析(3)
2019年BEC阅读精选及解析(3)Look at the statements below and the article about the development of future business leaders on the opposite page.Which section of the article (A, B, C or D) does each statement (1-7) refer to?For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.You will need to use some of these letters more than once.1 Managers need to take action to convince high-flyers of their value to the firm.2 Organisations need to look beyond the high-flyers they are currently developing.3 There is a concern that firms investing in training for high-flyers may not gain the benefits themselves.4 Managers need expert assistance from within their own firms in developing high-flyers.5 Firms currently identify high-flyers without the support of a guidance strategy.6 Managers are frequently too busy to deal with the development of high-flyers.7 Firms who work hard on their reputation as an employer willinterest high-flyers.The Stars of the FutureA Existing management research does not tell us much about how to find and develop high-flyers, those people who havethe potential to reach the top of an organisation. As aresult, organisations are left to formulate their own systems.A more effective overall policy for developing future leaders is needed, which is why the London Business School has launched the Tomorrow's Leaders Research Group (TLRG). The group contains representatives from 20 firms, and meets regularly to discuss the leadership development of the organisations' high-flyers.B TLRG recognises just how significant line managers are in the process of leadership development. Unfortunately, with today's flat organisations, where managers have functional as well as managerial responsibilities, people development alltoo often falls victim to heavy workloads. One manager in the research group was unconvinced by the logic of sending hisbest people away on development courses, 'only to see them poached by another department or, worse still, another firm'. This fear of losing high-flyers runs deep in theorganisations that make up the research group.C TLRG argues that the task of management is not necessarily about employee retention, but about creating 'attraction centres'. 'We must help line managers to realise that iftheir companies are known as ones that develop their people, they will have a greater appeal to high-flyers,' said one advisor. Furthermore, selecting people for, say, a leadership development programme is a sign of commitment from management to an individual. Loyalty can then be more easily demanded in return.D TLRG has concluded that a company's HR specialists need to take action and engage with line managers individually about their role in the development of high-flyers. Indeed, inorder to benefit fully from training high-flyers as thesenior managers of the future, firms must actually addressthe development of all managers who will be supporting thehigh-flyers. Without this, managers will not be in a position to give appropriate advice. And when eventually the high-flyers do move on, new ones will be needed to replace them. The next challenge will be to find a new generation of high-flyers.首先得搞明白的是这篇文章到底讲的什么。
2019年商务英语BEC中级考试阅读资料四
2019年商务英语BEC中级考试阅读资料四Read the following text.? Choose the best sentence from the list on page 52 to fill each of the gaps.? For each gap 8 – 12 mark one letter A – I on your Answer Sheet.? Do not mark any letter twice.The Cash-free SocietyImagine a society in which cash no longer exists, Instead, “ cash ” is electronic, as in bank-card Systems. Currency and coin are abandoned.____ example ____ . Theft of cash would BECome impossible. Bank robberies and cash-register robberies would simply cease to occur ____ ( 8 ) ____ . Purse snatchings would become a thing of the past. Urban streets would become safer ____ ( 9 ) ____ . Security costs and insurance rates would fall. Property values would rise. Neighbourhoods would improve.Drug traffickers and their clients, burglars and receives of stolen property, arsonists for hire, and bribe-takers would no longer have the advantage of using untraceable currency. ____ ( 10 ) ____ These prosecutions, in turn, would inhibit further crimes.In a society devoid of physical money, a change from cash to recorded electronic money would be accompanied by aflow of previously unpaid income-tax revenues running in the tens of billions of dollars. ____ (11) ____Cash has been the root of much social and economic evil. ____ (12)____ Eighty percent of Americans regularly usecredit cards. The development of a federal system to handle the country’s 300 billion annual cash transactions in the United States electronically is within reach.Example: H.A. A national electronic-money system would operate as a debit-card system.B. Retail shops in once dangerous areas could operate in safety.C. As a result, income tax rates could be lowered or the national debt reduced.D. The use of cash has diminished substantially since World War II.E. Attacks on shopkeepers, taxi drivers, and cashiers would all end.F. The emergence of electronic funds-transfer technology makes it possible to change the nature of money and to divorce it from evil.G. Almost every present-day cash transaction can be duplicated electronically.H. The immediate benefits would be profound and fundamental.I. Electronic “money” would leave incriminating trails of data, resulting in more arrests and convictions.答案:Questions 8 – 12: E, B, I, C, F。
BEC阅读训练:私人银行前景好_0
BEC阅读训练:私人银行前景好Private banks around the world are expected to enjoy unprecedented growth over the next three years with assets under management expected to increase by 30 per cent per annum, according to a new study.一份新的研究报告称,未来3年,全球私人银行有望迎来前所未有的增长局面,预计其管理下的资产规模每年将增长30%。
Asia-Pacific and eastern Europe are expanding the fastest as banks rush to tap into the growing ranks of the wealthy in these markets, according to the 2007 global private banking study by PwC which questioned senior executives of 265 organisations in 43 countries.普华永道(PwC)对43个国家265家企业的高管进行问卷调查,发布了2007年全球私人银行业研究报告。
报告称,亚太和东欧地区的增长最为迅速,各大银行竞相争夺这些市场上日益扩大的富人阶层。
In Asia-Pacific, those chief executives questioned expect assets under management to increase by an annual rate of 34 per cent, and in Russia between 30 per cent and 50 per cent.亚太地区接受问卷调查的首席执行官们预计,该地区管理下的资产规模每年将增长34%,而在俄罗斯,这一增速将在30%至50%之间。
2019年初级商务英语阅读理解试题(10).doc
2019年初级商务英语阅读理解试题(10)Human Resources PolicyCBA Bank was the largest financial institution to sign theemployers’ ‘People Come First’ code of practice in the early1990s. In doing so, it committed itself to the highest (0) inhuman resources practices such as the communication ofcompany(19)....... to employees, the setting of individualtraining and personal (20).......plans, and the holding of regularperformance (21)....... for all staff.Like other organisations, CBA is replacing the traditional hierarchy with a flatter organisationalstructure which gives employees more broadly defined (22) .......within the company. The changeis offering employees greater opportunities for work in cross-disciplinary project teams. As a result,interpersonal (23) ....... are extremely important.The policy seems to be working. There is a great deal of goodwill among employees, who(24).......the fact that customer satisfaction is the organisation’s chief aim. CBA claims to pursuethis aim for its own (25)....... , rather than as a means of earning profits for shareholders.An ability to relate to all kinds of people is the most important attribute CBA looks for in(26).......recruits. Graduates are (27).......for a two-year period and exposed to all (28)....... ofretail financial services. By the end of this training period, they will have taken their Institute ofBanking examination and, if they have (29)....... their performance targets, they will have (30).......a job at the bank.‘On the whole, we are no t looking for people straight out of college,’ says human resourcesmanager Maiy Kemp. ‘We would prefer that they had (31).......some experience of life and hadtaken a year out between school and college to travel or do some kind of work.’The company has recently introduced a new policy on pay, and it is now (32).......toperformance through bonus schemes, with the objective being to (33) ....... employees for theirachievements and effort.19 A designs B purposes C ends D objectives20 A continuation B extension C development D advancement21 A reviews B trials C revisions D judgements22 A capacities B parts C roles D elements23 A abilities B talents C assets D skills24 A recommend B honour C respect D obey25A sake B reason C behalf D cause26 A expected B intended C potential D eventual27 A taken on B written in C put on D drawn in28 A fields B areas C regions D parts29 A arrived B done C passed D met30 A secured B reached C confirmed D fixed31 A gained B won C earned D realised32 A attached B linked C combined D joined33 A return B reward C recompense D refund参考答案及解析《Human Resource Policy》,人力资源政策。
2019年商务英语高级阅读试题(16).doc
2019年商务英语高级阅读试题(16)Promise of Jobs with Telephone BankingCentreAn 80-million telephone banking centre is to open inScotland, with the creation of about 500 new jobs. Grand UnionGroup, which owns the Dundee and Western Bank, said today ithopes to have the (19) fully operational by next August. It willbe based at the new Caledonian Industrial Estate currently beingbuilt near Edinburgh.The centre is being (20) through a joint partnership (21) global telecommunications firmConcept and customer care specialists Businesslink.Sara Grimaldi, chief executive of the Dundee and Western Bank, said, ‘I’m delighted we will beworking in (22) with Concept and Businesslink and I’m confident we will (23) from their considerableexperience. The new centre will make (24) use of innovative business procedures which will (25) toan improved service and experience for our valued customers.’ Callum Martin, president of globalaccounts for Grand Union Group, added that he was very pleased his company will play a key rolein such an important development employing state-of- the-art technology.The local council said new jobs were (26) of the efforts made to (27) investment to the region.Council leader Hugh MacArthur said, ‘It’s good news for Grand Union, but it wil l also (28) us topromoteEdinburgh to companies considering a (29) to Scotland. The council will continue to workhard to ensure that today’s (30) is just the latest (31) in our attempt to create high quality jobs inthe area.’Scotland has become a European leader in terms of telephone banking centres and has (32)itself an excellent reputation. The call centre sector as a whole employs more than 28,000 peopleat more than 170 sites in Scotland. Taking this into (33), it seems likely that this new centre will beanother success story.19.A facility B plant C function Dsituation20.Aassisted B invested C funded D paid21.Aconsisting B engaging C containing Dinvolving22.Aventure B teamwork C enterprise D collaboration23.A benefit B improve C grow D advance24.Ainclusive B uniform C extensive D universal25.Ahelp B contribute C provide D combine26.Afacts B reasons C data D evidence27.Aacquire B gain C attract D win28.Anecessitate B ease C supportD enable29.A reorganisation B reassignment C relocation D replacement30.A announcement B publication C notice D acknowledgement31.A method B step Cpoint D action32.A achieved B taken C drawn D earned33.Amind B regard C account D note参考答案及解析这篇文章主要讲的是一个大型的电话银行中心可能带来的就业前景。
BEC阅读以及分析
2019年BEC阅读精选及剖析(3)Lookatthestatementsbelowandthearticleaboutthedevelopmentoffuturebusinessleadersontheoppos itepage.Whichsectionofthearticle(A,B,CorD)doeseachstatement(1-7)referto?Foreachstatement(1-7),markoneletter(A,B,CorD)onyourAnswerSheet. Youwillneedtousesomeoftheselettersmorethanonce.1Managersneedtotakeactiontoconvincehigh-flyersoftheirvaluetothefirm.2Organisationsneedtolookbeyondthehigh-flyerstheyarecurrentlydeveloping.3Thereisaconcernthatfirmsinvestingintrainingforhigh-flyersmaynotgainthebenefitsthemselves.4Managersneedexpertassistancefromwithintheirownfirmsindevelopinghigh-flyers.5Firmscurrentlyidentifyhigh-flyerswithoutthesupportofaguidancestrategy.6Managersarefrequentlytoobusytodealwiththedevelopmentofhigh-flyers.7Firmswhoworkhardontheirreputationasanemployerwillinteresthigh-flyers.TheStarsoftheFutureAExistingmanagementresearchdoesnottellusmuchabouthowtofindanddevelophi gh-flyers,thosepeoplewhohavethepotentialtoreachthetopofanorganisation.Asa result,organisationsarelefttoformulatetheirownsystems.Amoreeffectiveov erallpolicyfordevelopingfutureleadersisneeded,whichiswhytheLondonBusin essSchoolhaslaunchedtheTomorrow'sLeadersResearchGroup(TLRG).Thegroupco ntainsrepresentativesfrom20firms,andmeetsregularlytodiscusstheleadersh ipdevelopmentoftheorganisations'high-flyers. BTLRGrecognisesjusthowsignificantlinemanagersareintheprocessofleadersh ipdevelopment.Unfortunately,withtoday'sflatorganisations,wheremanagers havefunctionalaswellasmanagerialresponsibilities,peopledevelopmentallt oooftenfallsvictimtoheavyworkloads.Onemanagerintheresearchgroupwasunco nvincedbythelogicofsendinghisbestpeopleawayondevelopmentcourses,'onlyt oseethempoachedbyanotherdepartmentor,worsestill,anotherfirm'.Thisfearo flosinghigh-flyersrunsdeepintheorganisationsthatmakeuptheresearchgroup. CTLRGarguesthatthetaskofmanagementisnotnecessarilyaboutemployeeretenti on,butaboutcreating'attractioncentres'.'Wemusthelplinemanagerstorealis ethatiftheircompaniesareknownasonesthatdeveloptheirpeople,theywillhaveagreate rappealtohigh-flyers,'saidoneadvisor.Furthermore,selectingpeoplefor,say,aleadershipd evelopmentprogrammeisasignofcommitmentfrommanagementtoanindividual.Loy altycanthenbemoreeasilydemandedinreturn.DTLRGhasconcludedthatacompany'sHRspecialistsneedtotakeactionandengagewithlinemanagersindividu allyabouttheirroleinthedevelopmentofhigh-flyers.Indeed,inordertobenefitfullyfromtraininghigh-flyersastheseniormanagersofthefuture,firmsmustactuallyaddressthedevelopmentofallmanagerswhowi llbesupportingthehigh-flyers.Withoutthis,managerswillnotbeinapositiontogiveappropriateadvice.Andwheneventuallythehi gh-flyersdomoveon,newoneswillbeneededtoreplacethem.Thenextchallengewillbetofindanewgenerationofh igh-flyers.第一得搞理解的是这篇文章终究讲的什么。
BEC中级商务英语阅读练习试卷试题8.doc
2019 年 BEC 中级商务英语阅读练习试题8 Issues in the recruitment worldIn the competitive world of investment banking, goodsenior executives are not easy to find. So what should the industry ’s hard -pressed directors do when they need to find senior staff? Increasingly, they decide to call in the headhunters. These are busy and profitable times for the recruitmentagencies that dominate the world of executive search and selection.(0).....They needed new people to revitalise their operations, and the result has been a boom in therecruitment market. Pinnacle, a leading recruitment agency,has helped various UK investment banks to rebuild theirentire senior management teams. It is hard to overstate the significance of this. (8)............But now everything has changed, and Pinnacle is not the only major player in the field. Some analysts believe that rival recruitment specialists ALT Associates has a larger share ofthe market. However, there is little doubt that overits 13-year history, Pinnacle and its chairman, Matthew Edwards, have built up an impressive reputation.Edwards estimates that his company controls between 10 and 15 per cent of the headhunting market for seniorinvestment banking jobs in the UK. (9)............Rather, itis the high-calibre jobs and people that Pinnacle deals withthat define the co mpany’s success. For example, the company was recently commissioned to find a new chairman for NBS Bank,a vacancy that was one of the most talked about in the banking world.Most HR directors recognise that headhunters such as Pinnacle play a valuable role in the recruitmentprocess.(10)............Some are concerned that a few companies, including Pinnacle, have too much power over high- level recruitment.(11)............As Tim Davidson, HRDirector at Cawfield Bank, explains, They can be kingmakers. These are the people who decide who gets a future and who doesn’t. If Edwards forms a view about an individual, it can affect their ability to get a particular job. That view couldjust have been formed on a bad day.’ (12)............ Final decisions in the selection process are always taken by his clients, he says, whoever they are.The role of headhunters should not be exaggerated. Many companies never use them. But as top executives are hard to find, there will always be a role for people like Matthew Edwards.A Although others may put it lower, it is important to remember that the company ’s reputation is not based on market share alone.B Their chief worry is that the headhunters can now make or break managerial careers.C According to Edwards, this is a further indication that the way Pinnacle searches for a candidate tends to favour a certain type of manager.D But this acceptance does not mean they are universally happy, either with the state of the market or withPinnacle ’s role within it.E Until a few years ago, even the biggest companies were unlikely to use headhunters to fill more than one or two jobsa year.F Edwards objects to this suggestion, claiming that allhe does is find candidates and encourage them to apply fora particular post.G A number of big investment banks recently decided tomake changes to their management boards after disappointing end-of-year results.《Issues in the recruitment world》,招聘世界里的话题。
2019年商务英语BEC高级阅读练习题
2019年商务英语BEC高级阅读练习题Speaking Your Customers’ LanguageModern international trading practices are highlighting the growing importance of languagetrainingModern-day business really does transcend national barriers. Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale. Theworld is indisputably becoming a smaller place, as service and manufacturing companies search the international marketplace for new suppliers and clients. Businesses must, however, be aware that once they expand the area in which they operate, they face increased competition. The standard and quality of their goods become increasingly important in keeping up with competitors. But most of all, it is the service element accompanying the goods which iscrucial to a company’s success in a particular market. This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas.Although globalisation may, in some senses, have brought national economies closer together, societies around the world still have radically different expectations, processes and standards. These are not a function of economic change, but are more deep-rooted and difficult to alter. They can be a major problem for businesses expanding abroad, with the greatest obstacle of all being the language barrier. If you have to deal with clients, suppliers and distributors in a range of countries, you will not only need the skills tocommunicate with them, you will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe.The value of effective communication is not to be underestimated. New technology such as videoconferencing and email has played a part in making the communication process easier, and it may also be possible that the introduction of language interpretation software will help with some global communications problems. But, of course, it is the human element of the communication process that is so vital in business, especially in negotiations, presentations and team-building. It is essential for managers to meet regularly with staff, customers and partners, so that issues can be discussed, messages communicated and feedback obtained.The value of well-organised language training is immense, and can bring benefits to all levels and departments within a multinational organisation. Unfortunately, however, many organisations have a very narrow view when it comes totraining of any kind. Often, an urgent requirement has to be identified before training is authorised. Then, a training company is employed or a programme is developed in-house, the team is trained, and that is seen as the end of the matter. However, the fact remains that training programmes areeffective only if they are relevant to a company’s broader, long-term needs. They should be regarded as an investment rather than a cost.Changes in expectations and attitudes are certain to continue for companies that trade globally. Although such companies are not yet faced with their international partnersand clients demanding that business be conducted in their mother tongue, they realise that overseas competition is increasing fast. If these companies want to continue to achieve success on the international trading circuit, they must be prepared to adapt to situations and speak the local language. If not, someone else will.13 According to the first paragraph, improved communications have enabled companies toA offer a wider variety of products and services.B expand beyond their domestic markets.C perform better than their international competitors.D open more manufacturing facilities abroad.14 Some companies have succeeded at an international level even though they haveA produced inferior goods.B failed to adapt products for local markets.C ignored the standards set by their competitors.D reduced the standard of the service they offer.15 Approaches to doing business vary between countries because ofA local economic considerations.B the existence of cultural differences.C strong wishes to remain independent.。
2019年BEC商务英语考试阅读试题(6)
2019年BEC商务英语考试阅读试题(6)欧洲不应试图管制互联网In Paris on Tuesday, Europe’s digital economy ministers will meet to discuss the future. Their agenda should be obvious. The internet has been the bright spot in an otherwise bleak EU economy. The eurozone economy is expected to contract by 0.4 per cent in 2013. By contrast, theinternet economy in the G20 countries is forecast to grow by 8 per cent each year for the next five years.The internet has lowered barriers to entry and made it easier than ever for people to set up their own businesses and to become entrepreneurs. In Europe, we already have best-in-class tech businesses such as Swedish music streaming service Spotify, Finnish games developer Supercell, French display advertising business Criteo and British companies such as Just Eat, Mind Candy and Zoopla. The “internet economy” is also much broader than many people realise. Every business is an internet business to some extent. Many of our best-known, global companies are using digital innovation to bring better products and services to their customers.The agenda for European governments should be clear:concentrate on policies that enable new business creation and encourage established businesses to innovate through technology. Create incentives for risk-taking to counter the worrying decline in venture capital investment. Make it quick and easy to start your own company and take the stigma out of failure by creating incentives that encourage entrepreneursto try again. Embrace trade and fair competition and back innovation.The French government is tabling a series of measures designed to encourage growth and innovation. Many make sense and echo efforts we are pursuing here in the UK. But if measures pertaining to new regulation and taxation are as reported, they appear to be both protectionist in nature and potentially damaging to future innovation and global trade.For example, it sounds sensible to have US companies pay more tax in Europe. But the fact is we have a global tax system that taxes multinational companies where they create value.Indeed, the G20 and OECD are currently reviewing measures to reform the taxation of global companies.学习指南:1. Word of the dayentrepreneur: one who organizes, manages, and assumesthe risks of a business or enterprise创业者,企业家小编注:entrepreneur是指人,通常用来表示企业家,承包人,创业者。
2019年范文剑桥商务英语(BEC)中级阅读及答案-优秀word范文 (2页)
本文部分内容来自网络整理,本司不为其真实性负责,如有异议或侵权请及时联系,本司将立即删除!== 本文为word格式,下载后可方便编辑和修改! ==范文剑桥商务英语(BEC)中级阅读及答案Finding the right peopleWhen a small company grows, managers must take on many new roles. Besides the day-to-day running of the business, they find themselves responsible for, among other things, relations with outside investors, increased levels of cashflow and, hardest of all, recruitment.For most managers of small and medium-sized enterprises, the jobof searching for, interviewing and selecting staff is difficult and time-consuming. ___(0) G___. Interviewing, for example, is a highly skilled activity in itself.“We have found the whole process very hard,” says Dan Baker, foundin g partner of a PR company. “In seven years we have grown from five to eighteen staff, but we have not found it easy to locate and recruit the right people.” ___(8)___. As Dan Baker explains, “We went to one for out first recruitment drive, but they took a lot of money in advance and didn’t put forward anybody suitable. In the end we had to do it ourselves.”Most recruitment decisions are based on a pile of CVs, a coupleof short interviews and two cautious references. David Rowe, a business psychologist, studied how appointments were made in five small companies. He claims that selection was rarely based in clear criteria. ___(9)___. This kind of approach to recruitment often has unhappy consequences for both employers and new recruits.Small companies often know what kind of person they are looking for. ___(10)___. According to David Rowe, this mean that small company managers themselves have to devote more time and energy to recruitment. It shouldn’t be something that is left to the evenings or weekends.Many companies start the recruitment process with over-optimistic ideas about the type of person that will fit into their team. “It’svery easy to say you must have the best people in the top positions,” says Alex Jones, managing partner of an executive recruitment company. “But someone who is excellent in one company may not do so well in another environment. ___(11)___. You can never guarantee a successful transfer of skills.”Whatever the candidate’s qualifications, their personalqualities are just as important since they will have to integratewith existing members of staff. This is where, the recruitmentindustry argues, they can really help.According to Alex Jones, “a good recruitment agency will visit your company and ask a lot of questions. ___(12)___. They can ask applicants all sorts of you with a shortlist of people who not only have the skills, but who are likely to fit in with your company’sway of doing things.”A. A finance director in a big company, for example, will often make a terrible small company finance director because he or she is used to having a team doing the day-to-day jobs.B. More often than not, the people making the choice prioritized different qualities in candidates or relied on guesswork.C. Recruitment would seem an obvious task to outsource, but the company’s experience of recruitment agencies was not encouraging.D. They need paying for that, of course, but you will have them working for you and not for the candidate.E. They are usually in very specific markets and the problem they face is that recruitment agencies may not really understand the sector.F. This means that companies cannot spend more than the standard ten minutes interviewing each applicant.G. Yet few are trained and competent for all aspects of the task.答案:8.C;9.B;10.E;11.A;12.D以下文字仅用于测试排版效果, 请使用时删除!冬是清寒的。
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Private banks around the world are expected to enjoy unprecedented growth over the next three years with assets under management expected to increase by 30 per cent per annum, according to a new study.
一份新的研究报告称,未来3年,全球私人银行有望迎来前所未有的增长局面,预计其管理下的资产规模每年将增长30%。
Asia-Pacific and eastern Europe are expanding the fastest as banks rush to tap into the growing ranks of the wealthy in these markets, according to the 2007 global private banking study by PwC which questioned senior executives of 265 organisations in 43 countries.
普华永道(PwC)对43个国家265家企业的高管进行问卷调查,发布了2007年全球私人银行业研究报告。
报告称,亚太和东欧地区的增长最为迅速,各大银行竞相争夺这些市场上日益扩大的富人阶层。
In Asia-Pacific, those chief executives questioned expect assets under management to increase by an annual rate of 34 per cent, and in Russia between 30 per cent and 50 per cent.
亚太地区接受问卷调查的首席执行官们预计,该地区管理下的资产规模每年将增长34%,而在俄罗斯,这一增速将在30%至50%之间。
The study found that private banks planned to move into these more lucrative markets through acquisitions.
调查发现,私人银行计划通过收购进军这些利润更为丰厚的市场。
Almost 90 per cent of chief executives believe there will be at least some, if not significant consolidation, in the private banking industry and more than half of chief executives questioned plan to open operations in new countries over the next two years to target new wealthy clients
.
几乎90%的首席执行官认为,私人银行业至少会出现一些整合--如果说不是重大整合的话,而逾半数的受访首席执行官表示,计划未来两年内在新兴国家开设业务,将目标瞄准新的富裕客户。
Bruce Weatherill, global private banking and wealth management leader at PwC, said: “Buoyed by rising global wealth, wealth managers everywhere are anticipating extremely high rates of profitable growth that have not been seen during the 14-year history of our survey and probably at any other time.”
普华永道全球私人银行及理财业务主管布鲁斯o韦瑟里尔
(Bruce Weatherill)表示:“在全球财富日益增长的支撑下,全球各地的财富经理正期待实现极高水平的有盈利的增长,在我们启动调查的14年里,都从未见过这种速度的增长,在其它任何时期可能也是一样。
”
It was “a time when strategic choices have to be made and finite resources have to be focused on serving existing clients as well as supporting highly ambitious growth plans”。
目前“必须做出战略抉择,将有限的资源集中在为现有客户服务,并且为雄心勃勃的增长计划提供支持”。
The study also suggested that in future, wealth managers will be responsible for investing a greater proportion of their clients wealth.
研究还表明,未来财富经理负责代理其客户投资的财富比例将进一步扩大。
Currently, under half of all wealth managers hold more than 40 per cent of their clients' investable wealth - but over the next three years this proportion is expected to increase dramatically so that 80 per cent of wealth managers hold 40 per cent of a client's wealth.
目前,不到半数的财富经理管理着其客户逾40%的可投资财富 --但未来3年内,这一比例有望大幅提高,届时80%的财富经理将管理着客户40%的财富。
The study found the biggest challenges were recruiting and retaining enough relationship managers to support the aggressive growth of private banks.
研究发现,要想为私人银行业大幅增长提供支撑,的挑战在于招募和留住足够数量的客户经理。