R3 Admaster Digital Media Survey Result_Apr 13th 2012 18 45
Research on the Application of Digital Media Techn
Research on the Application of Digital Media Technology in Animation Production TechnologyWenjuan LIUZibo Vocational Institute, Zibo Shandong, 255300, ChinaAbstract: Along with our country animation professional technology level constantly improve production technology, digital media technology play a more and more important role in the animation manufacture technology, through the animation manufacture technology in the application of digital media technology for careful analysis, and study how to better use of digital media technology in animation manufacture technology, so as to further promote the development of animation industry.Keywords: Animation production technology; Digital media technology; ApplicationDOI: 10.47297/taposatWSP2633-456907.20200107Digital media technology is widely used in the animation production technology, improve the 2 d animation, 3 d cartoon animation, the animation manufacture techniques become more efficient and better visual effect, but also cannot ignore animation manufacture level in our country and western developed countries still have certain gap, there are still insufficient in the application of digital media technology, to strengthen the digital media technology, Learn from each other and effectively integrate Chinese cultural characteristics to create excellent animation works that are popular with the general audience.1. Overview of Digital Media TechnologyDigital media technology is a research on digital media information, which covers data acquisition and output technology, data processing technology, etc. Currently, digital media technology almost covers most of the information technology processing in computer related fields, so it is widely used. The computer graphic design technology in the digital media technology has been widely used in the animation production technology, and inherited all the advantages of the digital media technology, has been playing its important influence. Digital media technology is mainly composed of two parts, one part is art part, the important content is Flash, Photoshop, 3DSMAX, post editing, data processing, etc., the other part is the computer part, the important content is JA V A design, VF application, C language, V language, graphic processing, animation, game design, web design and other networks.2. The Application of Digital Media Technology and Animation Design(1) The application of digital media technology in 2D animation design and productionDigital media technology relies on its strength when compared to other designs It has been widely used in the design and production of 2D animation. First, in the design and production of two-dimensional animation, the use of digital media technology, the basic characteristics of its performance is the key frame. Then according to the key frame set, the design and production of28Research on the Application of Digital Media Technology in Animation Production Technology the screen. After the generation of animated characters, not only can be vivid, and the picture is relatively clear, smooth. Second, in the process of designing animation works, the object color can not only highlight the theme, bright colors, but also easy to grasp, easy to draw the outline of the ideal picture.(2) Application of digital media technology in 3D animation design and productionBased on the digital background, compared with two-dimensional animation, three-dimensional animation has more powerful advantages. In the practical application of 2D animation, it is mainly to depict simple single-line objects, while 3D animation has advantages that 2Danimation does not have. 3D animation can better show the artistic effect of animation, and in terms of visual and light effects, 3D animation can highlight its advantages. The application of digital media technology in the design and production of 3D animation plays an important role in improving the level of 3D animation design. However, the design and production of 3D animation is relatively complex and systematic, and its design process also presents a certain complexity. For example, only by strengthening the application of digital media technology, can we achieve the remarkable effect of 3D animation design, such as setting key frames, designing lighting and designing models.3. Measures to Play an Important Role of Digital Media Technology in the Development of Our Animation Industry(1) Make full use of digital media technology to produce more excellent works that suit the development of animation give full play to the technical advantage of digital media technology, and make more human animation manufacture technology, animation connotation of more rich and colorful, not only in order to attract the audience, and ignored the essence of animation, with combination of Chinese traditional culture and modern culture, the humanistic concept of scientific development to create, To master the boundary between animation art and economic interests, and improve the application of digital media technology in animation design and production, so as to promote the development of animation industry, and create more and better audience recognition and. Favorite animation excellent works.(2) Develop digital media technology professional animation creation with emotional excellent cartoon works with Chinese characteristics to keep the good essence of digging anime, with unique Chinese cultural features of the cultural elements into the animation manufacture technology, only consider the majority of the audience, also keep the unique cultural background of China, So that the production of animation can get the resonance of the majority of the audience. To pay more attention to the use of digital media technology in the animation production technology, to strengthen the animation manufacture technology staff of digital media technology training, efforts to improve the anime staff digital media technology professional theoretical knowledge and practical level, only the constant innovation of animation manufacture technology, small can further promote animation manufacture technology continuously improve.4. ConclusionTo sum up, in the actual development process of animation industry, designers should be fully aware of the power of our traditional culture. And the traditional cultural elements of our country will be permeated into the specific design work, so as to effectively combine with modern culture.29Theory and Practice of Science and TechnologyAt the same time, also need to strengthen the application of digital media technology, to strengthen the professional skills of digital media technology personnel training, enhance the professionalism of digital media technology, comprehensively improve the level of digital media technology, the realization of digital media technology in the application of animation manufacture technology, and promote the sustainable development of China's animation industry.Works Cited[1] Hu Qiao. Exploring the application of digital media technology in animation design and production 1 Mod-ern Decoration (Theory), 2015, 11:259.[2] Wu Manchun. Application and Exploration of Digital Media Technology in Animation Design and Produc-tion U]. Heilongjiang science and technology information. 2017, 02:16 5.30。
数字媒体的优势和劣势英语作文
英语作文:数字媒体的优势和劣势The Advantages and Disadvantages of Digital MediaIn today's world, digital media has become an integral part of our lives, shaping how we consume information and entertainment. Its rise has brought about numerous benefits, but also some notable drawbacks.One of the primary advantages of digital media is accessibility. With just a few clicks, individuals can access a vast array of content, from news articles to educational videos, anywhere and anytime. This convenience has greatly enhanced our ability to learn and stay informed. Furthermore, digital media has democratized content creation, allowing anyone with a smartphone or a computer to create and share their own stories, art, or ideas with a global audience.However, the proliferation of digital media has also presented challenges. The overwhelming amount of information available can lead to information overload, making it difficult to separate fact from fiction or to focus on what is truly important. Additionally, the rise of social media has contributed to the spread of misinformation and fake news, which can have serious consequences for society.Moreover, digital media can be addictive. Many people find it difficult to detach from their screens, leading to a decrease in physical activity andface-to-face social interaction. This can have negative impacts on physical health and mental well-being.In conclusion, digital media offers remarkable convenience and opportunities for creativity and expression, but it also poses challenges such as information overload, misinformation, and addiction. It is important that we recognize both sides of this coin and use digital media mindfully to enhance our lives without letting it overwhelm us.中文版作文:数字媒体的优势和劣势《数字媒体之利弊》在当今世界,数字媒体已成为我们生活中不可或缺的一部分,它塑造了我们消费信息和娱乐的方式。
AdMaster数字时代广告主的守护者
AdMaster数字时代广告主的守护者随着数字化的不断发展,数字营销将有越来越多的方式、方法出现。
AdMaster将通过不断地创新走在行业的最前沿性,不断给市场指导,让广告主更好地做市场营销。
这是一个飞速变化的时代,我们的社会在快速地向数字化时代迈进。
生活习惯在变,工作方式在变,我们接受产品与服务信息的方式也在变。
广告也一样,在我们向数字化迈进的时候,广告的方式也在变。
这时候,传统评估广告效果的方式已经无法应对数字时代的市场需求了,市场迫切需要新的监测与评估方式。
在这样的市场潮流中,2006年闫?子牒楸豆餐?创立了AdMaster精硕科技,经过五年发展,AdMaster精硕科技已经成为中国领先的互联网广告全流程效果监测、分析评估、媒介优化咨询服务和技术解决方案提供商。
数字时代的弄潮儿AdMaster精硕科技的创立,是机缘巧合?还是洞察市场空白而后行?这首先要谈一下闫?椎木?历。
闫?妆弦涤诒本┐笱В?拥有化学及经济学双学士学位。
大学毕业后,闫?椎牡谝环莨ぷ魇墙?入被誉为市场营销“黄埔军校”之称的宝洁公司,快销行业市场部门的工作经验让闫?咨钰嫌?销之道。
之后,闫?准尤肼硭甲裳?,帮助像通用汽车、固特异轮胎这样的大企业研究中国市场的发展战略。
在这个过程中,闫?妆环峙涞窖芯肯?费者策略,以帮助用户制定更好效果的市场营销策略部门。
当时在帮助客户制定策略时,需要获得区域性媒体的数据支持以完成这个策略,比如户外大牌可以很好的实现对卖轮胎的区域定向。
在这个阶段,他发现,互联网区域定向也可以达到这样的效果,闫?籽矍拔?之一亮,于是互联网广告就进入了他的视野。
随后,闫?籽芯苛嗣拦?的一些行业数据,发现互联网领域增速惊人。
在中国广告市场,过去15年间每年15%到20%的增长,而互联网增速更快,特别是2003、2004年中国网民数量翻倍增长。
面对爆炸式增长的互联网,闫?兹衔?互联网营销将有巨大的发展潜力,于是他把目光放到了这里。
数字媒体的优势和劣势英语作文150词
数字媒体的优势和劣势英语作文150词Advantages and Disadvantages of Digital MediaIn today's digital age, digital media has become an integral part of our daily lives. It offers numerous advantages as well as some disadvantages.One of the main advantages of digital media is its accessibility. With the internet, people can easily access a wide range of digital content anytime, anywhere. This has revolutionized the way we consume information, as we can now stay updated on news, entertainment, and trends with just a few clicks. Additionally, digital media allows for easy sharing of information, making it a powerful tool for communication and collaboration.Another advantage of digital media is its versatility. Digital content can take many forms, such as text, images, videos, and audio. This allows for creative expression and engagement, appealing to a wide range of audiences. Moreover, digital media can be easily edited and updated, ensuring that content remains relevant and up-to-date.However, digital media also has its drawbacks. One of the main disadvantages is the issue of credibility. With the rise offake news and misinformation online, it can be difficult to discern fact from fiction. This can lead to misunderstandings and confusion, undermining the credibility of digital media as a source of information.Another disadvantage of digital media is its potential for addiction. With the constant stream of content available online, it can be easy to get distracted and waste time on digital media. This can have negative effects on productivity and mental health, as excessive use of digital media can lead to feelings of isolation and anxiety.In conclusion, digital media offers many advantages, such as accessibility and versatility. However, it is important to be mindful of its drawbacks, such as credibility issues and potential for addiction. By using digital media responsibly and critically, we can harness its benefits while minimizing its risks.。
数字媒体的优缺点英语作文
数字媒体的优缺点英语作文Advantages and Disadvantages of Digital MediaIn today's digital age, the use of digital media has become increasingly prevalent in our lives. From social media platforms to online news sources, digital media has shaped the way we communicate, consume information, and interact with the world around us. While digital media offers many benefits, it also has its drawbacks. In this essay, we will explore the advantages and disadvantages of digital media.Advantages of Digital Media:1. Accessibility: One of the biggest advantages of digital media is how easily accessible it is. With just a click of a button, we can access a wealth of information, entertainment, and resources online. This accessibility has made it easier for people to stay connected and informed.2. Interactivity: Digital media allows for greater interactivity compared to traditional media. Users can engage with content in a variety of ways, such as liking, sharing, and commenting on posts. This level of interaction can help create a sense of community and connection among users.3. Cost-effectiveness: Digital media is often morecost-effective than traditional media. Businesses can reach a larger audience at a fraction of the cost through digital advertising and marketing campaigns. This has leveled the playing field for smaller businesses to compete with larger corporations.4. Real-time updates: With digital media, information can be updated in real-time. This means that news stories, social media posts, and other content can be updated instantly to reflect the latest developments. This allows for timely and accurate information to be shared with the public.5. Targeted marketing: Digital media allows for more precise targeting of specific demographics and audiences. With data analytics and targeted advertising, businesses can reach their ideal customers with personalized messaging. This can lead to higher conversion rates and a more efficient use of marketing resources.Disadvantages of Digital Media:1. Information overload: With the vast amount of information available online, it can be overwhelming to sift through all the content to find what is relevant and accurate. Thiscan lead to misinformation, disinformation, and a lack of critical thinking skills among users.2. Privacy concerns: Digital media has raised concerns about privacy and data security. Personal information and data are often collected and used by companies for targeted advertising, which can raise ethical and legal questions about the use of personal information without consent.3. Digital divide: Not everyone has equal access to digital media. The digital divide refers to the gap between those who have access to digital technologies and those who do not. This can create inequalities in education, job opportunities, and access to information.4. Online harassment: With the anonymity of the internet, online harassment and cyberbullying have become prevalent issues in digital media. Social media platforms can be breeding grounds for hate speech, harassment, and toxic behavior, which can have a negative impact on mental health and well-being.5. Fake news: The proliferation of fake news and misinformation on digital media platforms has become a major concern. Inaccurate information can spread rapidly online, leading to confusion, distrust, and polarized opinions. The rise of fake news has eroded public trust in media and institutions.In conclusion, digital media offers many advantages, such as accessibility, interactivity, cost-effectiveness, real-time updates, and targeted marketing. However, it also has its disadvantages, including information overload, privacy concerns, the digital divide, online harassment, and fake news. It is important for users to critically evaluate digital media and its impact on society, and for businesses and policymakers to address the challenges and ethical considerations associated with digital media.。
Imedia—迈普智能传媒网
6Co mmunications Wo rld We ekly企业视点Imedia 智能传媒网中心服务器可以管理下一级区域、组服务器及3G 多媒体终端,能够通过网络远程控制3G 多媒体终端,实现异地媒体和信息传输、自动控制、自动播出以及播放日志的采集和多级上传。
I media —迈普智能传媒网迈普通信|邓霄博张文权数字媒体信息化的浪潮席卷了社会的每个角落,也唤起了人们对多媒体信息发布系统的需要。
在这场信息化革命中,无论是政府、学校、医院,还是银行、企业,都越来越清醒地认识到信息发布的重要,而以什么形式发布信息,是每个部门都在思考的问题。
在信息产业三网融合的背景下,数字媒体发布则是代表了这一发展趋势的全新媒体发布模式。
多媒体信息显示技术的进步,使越来越多的液晶屏、等离子、背投等显示设备被采用。
这些设备一般放在比较显要的位置,为客户提供直观、生动的信息,包括天气预报、新闻、证券、彩票等各类信息。
同时也能显示公告信息,例如公司形象宣传、服务、产品信息及广告宣传、企业的内部信息、公告等,并创造出最大的广告效益。
多媒体信息发布显示系统真正提供了完美、实时的公告信息系统发布平台,是实现集中控制管理和自动播出的完美解决方案。
多媒体信息的自动发布依赖于网络,3G 的灵活部署和高质量的带宽保障可以是数字媒体网点的首选接入方式。
数字媒体发布和数据网络及3G 接入的高度融合将使得数字媒体发布进入可管、可控、可运营的时代。
Imedia 智能传媒网的组成架构如图所示,迈普I m edia 智能传媒网采用多级分布式部署方案,将数量庞大的3G 多媒体终端按照客户实际管理需要分割为多个子系统,每个子系统都部署次一级的媒体内容服务器、业务管理服务器和迈普E3G 平台,中心部署媒体内容中心服务器、业务管理中心服务器和E3G 中心平台。
简化和明晰了网络结构,有效地适应了3G 多媒体终端数量众多以及不断增加的运维难题,整个平台可以不断增加子平台,适应用户业务扩张的需要,也保护了客户投资。
Art-Net中文翻译解析
Art-Net概述:Art-Net是一种基于TCP/IP协议栈的以太网协议。
目的在于使用标准的网络技术允许在广域内传递大量DMX512数据。
最新版本协议实现了许多新的功能,并简化了数据传输机制。
这些变化都是基于那些使用此协议的厂家反馈。
数据包地址:Art-Net3规范中,理论上最多为32768个数据包。
实际可传输数据包数量取决于网络物理层和分配使用量。
下面表格提供一个经验值。
每个DMX512数据包的端口地址被编码为一个15位数,如下表。
高字节被称为“网”。
这个是在Art-Net中被引入,之前为0。
该网具有用于每个节点的单一值。
低字节的高四位被称为子网地址,并设置为每个节点一个值。
低字节的第四位用于节点中定义独特DMX512数据包。
这意味着任何节点具有:1.一个“网络”开关。
2.一个“子网”开关3.一个“数据包”开关用于每个独特DMX512输入或输出。
产品设计者可以选择通过硬件或软件开关实现。
Credits:Any person or entity which implements Art-Net in their products shall include a user guide credit of: "Art-Net™ Designed by and Copyright Artistic Licenc e Holdings Ltd". 术语:节点(Node):一个设备使用Art-Net转换DMX512被称为一个节点。
端口地址(Port-Address):32768个地址中的其中一个地址可能写入到可控的DMX数据帧中。
端口地址是一个15位数包括Net+Sub-Net+Universe。
网络(Net):一组16个连续子网或256个连续数据包被称为网络,总共有128个网络。
子网(Sub-Net):一组16个连续的数据包被称为一个子网。
(不要与子网掩码混淆)。
数据包(Universe):一个512数据帧的DMX512信号被称为数据包。
传媒研究知识:数字媒介的VR和AR应用与设计
传媒研究知识:数字媒介的VR和AR应用与设计数字媒介的VR和AR应用与设计VR和AR,分别指虚拟现实(Virtual Reality)和增强现实(Augmented Reality),已经成为数字媒介中炙手可热的领域。
在这个数字时代,VR和AR技术的发展为数字媒介打开了全新的视野,为媒体传播、营销策略、社交网络、游戏和教育等行业带来了前所未有的机遇和应用。
本文将介绍数字媒介中VR和AR应用与设计的相关知识和发展趋势,帮助读者更深入地了解这一领域。
一、VR和AR的区别与应用领域虚拟现实技术是指通过计算机技术、感官装置等手段构造一个与现实世界不同的、虚拟的三维空间环境,使用户可以身临其境地体验、感知和操作其中的对象和环境。
而增强现实技术则是指在真实世界的场景中通过计算机技术和感官装置提供相应的数字信息和交互体验,让用户感觉到现实世界中增加了额外的信息和场景。
两种技术都可以实现沉浸式的交互体验,但适用的场景和方式有所不同。
虚拟现实技术需要用户将自己完全置身于虚拟空间中,通常通过佩戴虚拟现实头盔或眼镜、手柄等交互设备进行操作。
增强现实技术则是在现实场景中实现数字信息和场景的融合,可通过手机屏幕、平板电脑、投影等方式进行交互。
VR和AR技术的应用领域非常广泛,例如:1.游戏娱乐:VR和AR技术能够让用户体验到更加沉浸式的游戏体验,比传统的游戏方式更加互动性和创新性。
例如《Pokemon Go》就是一款比较成功的增强现实游戏。
2.营销广告:VR和AR技术能够在视觉、听觉、触觉和嗅觉等方面提供更加真实的营销广告体验,让用户更加深入地了解产品和服务。
3.实景演出:VR和AR技术可将演出场地变为数字空间,让观众和演员可以身临其境地互动。
4.医疗教育:VR和AR技术也可以为医疗和教育等行业提供更加真实、直观的体验,帮助教师和医生更好地培训和治疗学生和患者。
二、数字媒介中的VR和AR设计VR和AR技术的发展也催生了一大批相关的设计师和开发人员。
数字媒体研究所
数字音视频领域基础性国家标准《信息技术先进音视频编码》(简称 AVS)十个部分今年制订完成,每年能节省上百亿专利费,对我国音视频产 业实现“由大变强”战略转型意义重大。
The national Audio and Video Standard (AVS) is a fundamental national standard for digital audio and video coding. The ten parts of the AVS have been completed this year. It can save tens of billions RMB of patent fees for our country, and it is of great significance for the Chinese audio and video industry to achieve its strategic transform "from big to strong."
》》》 组织机构与人员构成 Organization and People
所长/Director : 高文/Wen GAO
教授/Professor :
5
副教授/AssocAssistantProfessor: 2
工程师/Engineer:
1
博士后/Postdoctor:
》》》 获奖介绍 Award Information
2009年12月23日,教育部科学技术委员会发布“2009年度中国高等学校 十大科技进展”,由北京大学、清华大学、浙江大学、中科院计算所、中科 院自动化所、武汉大学、华中科技大学、中国科技大学等单位完成的“数字 视频编解码技术研究与国家标准制定”项目名列其中。
Texas Instruments TMS320DM814x DaVinci数字媒体处理器 说明书
PRODUCTPREVIEWTMS320DM8148,TMS320DM8147 ZHCS057–MARCH2011TMS320DM814x DaVinci™数字媒体处理器查询样品:TMS320DM8148,TMS320DM81471高性能片上系统(SoC)1.1特性速缓存•高性能Davinci数字媒体处理器•DSP/EDMA内存管理单元(DEMMU)–高达1GHz的ARM®Cortex™-A8RISC MPU–将C674x DSP和EDMA TC内存存取映射至系–高达2000ARM®Cortex™-A8MIPS统地址–高达750MHz C674x™VLIW DSP•128k字节片上内存控制器(OCMC)RAM –6000/4500C674x™MIPS/MFLOPS•成像子系统(ISS)–与C67x+™、C64x+™具有完全的软件兼容性–摄像机传感器连接•ARM®Cortex™-A8内核•用于素材(高达16位)及BT.656/BT.1120–ARMv7架构(8/16位)的并行连接•顺序(In-Order)、双发射(Dual-Issue)、超标–用于处理来自摄像机传感器的图像/视频数据的图量微处理器内核像传感器接口(ISIF)•NEON™多媒体架构–图像尺寸调节器(Resizer)•支持整数和浮点•将图像/视频尺寸从1/16x重设为8x •Jazelle®RCT执行环境•同时生成两个不同的变尺寸输出•ARM®Cortex™-A8内存架构•可编程高分辨率视频图像协处理(HDVICP v2)引擎–32k字节指令及数据高速缓存–编码、解码、代码转换操作–512k字节L2高速缓存–H.264、MPEG2、VC1、MPEG4、SP/–64k字节RAM、48k字节引导ROMASP、JPEG/MJPEG•TMS320C674x™浮点VLIW DSP•媒体控制器–64个通用寄存器(32位)–用于控制HDVPSS、HDVICP2和ISS –6个ALU(32/40位)功能单元•SGX5303D图形引擎•支持32位整数、SP(IEEE单精度/32–可提供高达18MPoly/sec的多边形生成速率位)和DP(IEEE双精度/64位)浮点–通用型可扩缩渲染引擎•每个时钟支持多达4个SP加法,每两个时钟–具有Direct3D Mobile、OpenGL ES1.1和支持4个DP加法2.0、OpenVG1.0、OpenMax API支持能力•每个周期支持多达两个浮点(SP或DP)倒–高级几何DMA驱动型操作数逼近或平方根运算–可编程HQ图像抗混叠处理–两个乘法功能单元•字节序(Endianness)•所支持的混合精度IEEE浮点乘法高达:–ARM/DSP指令/数据——小端(Little Endian)–每个时钟2SP x SP->SP•HD视频处理子系统(HDVPSS)–每两个时钟2SP x SP->DP–两个148.5MHz HD视频捕获输入–每三个时钟2SP x DP->DP•一个16/24位输入,可拆分为两个8位SD –每四个时钟2DP x DP->DP捕获端口•定点乘法支持每个时钟周期2个32x32位乘•一个8/16/24位输入法运算、4个16x16位乘法运算(包括复•仅一个8位输入数乘法)或8个8x8位乘法运算–两个148.5MHz HD视频显示输出•C674x两级内存架构•一个16/24/30位输出和一个16/24位输出–具有EDC的32k字节L1P RAM/高速缓存–复合或S视频模拟输出–32k字节L1D RAM/高速缓存–可支持MacroVision®–采用ECC的256k字节L2统一映射RAM/高Please be aware that an important notice concerning availability,standard warranty,and use in critical applications of TexasInstruments semiconductor products and disclaimers thereto appears at the end of this data sheet.XDS are trademarks of Texas Instruments.All other trademarks are the property of their respective owners.PRODUCT PREVIEW information concerns products in the formative©2011,Texas Instruments IncorporatedPRODUCT PREVIEW TMS320DM8148,TMS320DM8147ZHCS057– –数字HDMI1.3发送器–3个接口支持高达1/4/8位模式–高级视频处理功能,例如:扫描/格式/速率转换•双控制器局域网(DCAN)模块–3个图形层及组合器–CAN Version2Part A、B•双32位LPDDR/DDR2/DDR3SDRAM接口•4个集成电路间(I2C BUS™)端口–支持高达LPDDR-400、DDR2-667和•6个多通道音频串行端口(McASP) DDR3-667的内存–两个10通道串化器发送/接收端口–总共有多达8个x8器件2GB的总地址空间–四个4通道串化器发送/接收端口–动态内存管理器(DMM)–具有用于S/PDIF的DIT能力(所有端口)•可编程多区内存映射及交错•多通道缓冲串行端口(McBSP)•实现了高效2D成组存取(Block Accesses)–高达48MHz的发送/接收时钟•支持0°、90°、180°或270°取向的平铺对象–两个时钟区和两个串行数据引脚和镜像–支持TDM、I2S及相似的格式•优化了交错存取•具有集成型PHY的串行ATA(SATA)3.0Gbps控•通用内存控制器(GPMC)制器–8/16位多路复用地址/数据总线–至一个硬盘驱动器的直接接口–512M字节的总地址空间在多达8条片选线之间–来自多达32个入口的硬件辅助本机命令排队进行分配(NCQ)–至NOR闪存、NADN闪存(具有BCH/汉明–支持端口乘法器和基于命令的交换误码检测功能)、SRAM和伪SRAM的无缝接•实时时钟(RTC)口–一次性或周期性中断发生–位于GPMC外部的错误定位器模块(ELM)负责•多达128个通用I/O(GPIO)引脚提供用于NAND的高达16位/512字节的硬•一个具有128个硬件信号标志(Hardware 件ECCSemaphores)的自旋锁模块(Spin Lock Module)–灵活的异步协议控制,用于至•一个具有12个邮箱的邮箱模块FPGA、CPLD、ASIC等的接口•片上ARM ROM引导加载程序(RBL)•增强型直接存储器存取(EDMA)控制器•电源、复位和时钟管理–4个传输控制器–SmartReflex™技术(Level2b)–64/8个独立的DMA/QDMA通道–多个独立的内核电源域(power domain)•具有双10/100/1000Mbps外部接口(I/F)的以太网–多个独立的内核电压域(voltage domain)开关(EMAC SW)–每个电压域可支持3个工作点(OPP120/100/–符合IEEE802.3标准(仅3.3V I/O)50)–MII/RMII/GMII/RGMII媒体独立接口(I/F)–针对子系统及外设的时钟启用/停用控制–管理数据I/O(MDIO)模块•用于调试的32KB嵌入式跟踪缓冲器(Embedded –复位隔离Trace Buffer™[ETB™])和5引脚跟踪接口–IEEE-1588时间戳和工业以太网协议•可兼容IEEE-1149.1(JTAG)•具有集成型PHY的双USB2.0端口•684引脚无铅型BGA封装(CYE后缀),0.8mm –USB2.0高速/全速客户机焊球间距,并采用Via Channel™技术来降低PCB –UCB2.0高速/全速/低速主机,或OTG成本–支持端点0-15•45nm CMOS工艺技术•一个具有集成型PHY的PCI Express2.0端口•适合通用I/O的1.8V/3.3V双电压缓冲器–具有一条5.0GT/s线道的单端口•应用:–可配置为根联合体(root complex)或端点–HD会议电视——Skype端点•8个32位通用定时器(定时器1~8)–视频监控DVR、IP网络摄像机•1个系统看门狗定时器(WDT0)–数字标牌•6个可配置的UART/IrDA/CIR模块–媒体播放器/适配器–具有调制解调器控制信号的UART0–移动医疗成像–支持高达3.6864Mbps的UART0/1/2–网络投影机–支持高达12Mbps的UART3/4/5–家用音频/视频设备–SIR、MIR、FIR(4.0MBAUD)及CIR•4个串行外设接口(SPI)[高达48MHz]–各具有4条片选线•3个MMC/SD/SDIO串行接口[高达48MHz]2高性能片上系统(SoC)版权©2011,Texas Instruments IncorporatedP R O D U C T P R E V I E WTMS320DM8148,TMS320DM8147ZHCS057–MARCH 20111.2说明TMS320DM814xDaVinci ™数字媒体处理器是高度集成的可编程平台,它利用TI 的DaVinci 技术来满足下列应用的处理要求:HD 会议电视——Skype 端点、视频监控DVR 、IP 网络摄像机、数字标牌、媒体播放器/适配器、移动医疗成像、网络投影机以及家用音频/视频设备,等等。
广播、电视、电影和音像制作业行业技术趋势分析
广播、电视、电影和音像制作业行业技术趋势分析
版权保护与反盗版技术
版权保护与反盗版技术
版权保护与反盗版技术
数字水印技术 数字水印技术是一种将特定信息嵌入到数字媒体中的技术,可以通过在音频、视频或图像中嵌入不可见的标记来识 别和追踪版权信息。这种技术可以有效防止盗版和未授权传播,通过追踪数字水印可以追溯盗版源头,提供法律证 据。 DRM(数字版权管理)系统 DRM系统是一种通过技术手段保护数字内容版权的方法,通过加密、许可证控制和身份验证等手段,限制用户对数 字内容的复制、传播和修改。DRM系统可以在消费者使用数字内容时提供许可证验证,防止盗版和未授权使用。 区块链技术在版权保护中的应用 区块链技术具有去中心化、透明、不可篡改等特点,因此在版权保护中有广泛应用前景。通过将版权信息记录在区 块链上,可以实现版权的可追溯性和可证明性,确保作品的真实性和完整性,提高版权保护的效果。 数字内容指纹技术 数字内容指纹技术是一种将数字媒体文件转化为唯一的标识码的技术,通过对比媒体文件的指纹信息,可以快速准 确地识别和追踪盗版行为。该技术可以应用于版权保护中,对比数据库中的指纹信息,从而追踪盗版来源。 社交媒体监测与侵权处理 社交媒体成为盗版和侵权行为的重要传播平台,监测和处理社交媒体上的侵权行为成为版权保护的重要环节。通过 利用人工智能和大数据分析技术,可以对社交媒体上的侵权行为进行快速监测和识别,并采取相应措施进行处理, 保护版权权益。 国际合作与法律保护 在全球范围内加强版权保护需要国际合作与法律保护的支持。各国应加强版权保护的法律法规建设,加大对侵权行 为的打击力度。同时,加强国际合作,共同打击跨国盗版行为,并加强知识产权保护的国际协调与合作,共同维护 版权权益的全球稳定。
高清晰度与虚拟现实的运用
视频流媒体传输中的质量测量与改进方法研究
视频流媒体传输中的质量测量与改进方法研究随着互联网的快速发展,视频流媒体正日益成为人们获取信息和娱乐的主要途径。
在视频流媒体的传输过程中,确保视频的质量对于用户体验具有至关重要的作用。
因此,对于视频流媒体传输中的质量测量与改进方法的研究变得至关重要。
本文将探讨视频流媒体传输中的质量测量方法以及改进方法,并深入分析现有研究成果和未来发展的方向。
首先,视频流媒体传输中的质量测量方法是保证视频质量的基础。
视频质量的测量可以通过以下几个指标来进行评估:码率(Bitrate),帧率(Frame rate),分辨率(Resolution),以及视频压缩算法本身的性能等。
在测量视频质量时,我们可以采用主观评估和客观评估两种方法。
主观评估依赖于用户对视频质量的主观感受,而客观评估则基于对视频内容的测量和分析。
常用的主观评估方法有问卷调查和实验室测试,而客观评估方法则涉及到各种图像和视频质量评估算法,例如结构相似性指标(SSIM)和峰值信噪比(PSNR)等。
其次,为了改进视频流媒体传输中的质量,我们可以采取一系列措施。
其中一项重要的措施是采用自适应比特率控制(ABR)算法。
ABR算法可以根据当前网络状况和用户需求动态调整视频的码率,以保证流畅的传输和良好的观看体验。
目前,ABR算法主要分为基于缓冲区的算法和基于质量的算法两种。
基于缓冲区的算法主要是根据缓冲区的填充状态来调整视频码率,例如几个广为使用的算法如BOLA(Buffer-based Optimal Rate Adaptation)和MPC(Measured PC)等;而基于质量的算法则使用客观或主观质量指标来进行码率调整,例如FastMPC(Fast Measured PC)和A-QuIC (Adaptive Quality of Information Control)等。
除了ABR算法外,优化视频压缩算法也是改进视频质量的重要途径。
视频压缩算法在视频传输中扮演着至关重要的角色,其决定了视频的质量和传输效率。
Admaster网络广告监测,助您有效解决广告全流程投放问题
广告监测系统 (MasterTrack)
Q0020 什么是Cookie? Q0021 admaster双cookie是指什么? Q0022 admaster监测系统与广告素材配合方式是什么? Q0023 Master-Survey优势是什么? Q0024 在线调研品牌认知包含哪些内容? Q0025 在线调研可设计哪些内容? Q0026 联动监测指什么? 在线调研系统 (Master- Q0027 样本分类与甄别 Survey) Q0028 在线调研投放形式 Q0029 甄别方式 Q0030 数据回收 Q0031 admaster舆情监测 舆情监测 Q0032 admaster舆情监测特色 Q0033 admaster舆情监测流程 Q0034 Admaster区别投放媒体所提供的监测数据优势是? Q0035 Admaster与Dobule CliCK区别在哪里?优势在哪里? Q0036 Admaster与allyes区别在哪里?优势在哪里? Q0037 Admaster与99click区别在哪里?优势在哪里? Q0038 Admaster与艾瑞区别在哪里?优势在哪里? Q0039 Admaster与尼尔森区别在那里?优势在哪里? 竞争分析 Q0040 Admaster与millward brown(秒针)的区别在哪里?优势在哪里? Q0041 Admaster与google analytics的区别在哪里?优势在哪里? Q0042 Admaster与omniture的区别在哪里?优势在哪里? Q0043 Admaster与国双的区别在哪里?优势在哪里? Q0044 Admaster与data master(科捷)的区别在哪里?优势在哪里?
电脑中记录用户在网络中的行为的文件;网站可通过Cookie来识别用户是否曾经访问过该网站。 浏览器cookie结合flash cookie双联动对数据进行抓取。 通过加码方式 超常规的CPM、CPC、CPA及流量的分析,通过admaster监测系统与在线调研监测系统进行有效联动监测,可以 更为精准地评估网络广告对于网民品牌认知的实际影响。 包括但不限于品牌知名度、购买倾向、品牌喜好度、广告创意评估等 提供单选、多选、自定义文本、以及多种题型交叉等类型的问题技术支持与页面实现 通过admaster监测系统对广告及问卷的监测数据,结合问卷的回答内容,客观评估广告投放的实际效果。 利用cookie技术区分不同访客被广告所受影响程度。 在广告位置(一般为媒体赠送点位最后一天添加)添加问卷答题页面代码,当被访者同意接受访问并点击开 始进入答题页面。 通过问卷甄别问题并结合cookie数据可对数据有效性进行精准判断。问卷甄别形式:一页面上设有置甄别问 题,可对回答者进行有效筛选,符合被访条件的的被访者继续答题,不符合被访条件的被访者页面可直接提 示结束语。 Cookie甄别:将问卷回收的数据与通过cookie回收的收据进行有效性筛选。 相关数据直接提交到Master-Survey后台数据库内,后期有专业人员对数据进行有效性甄别并结合监测系统相 关数据开始进行联动分析,最终形成报告提交客户。 24小时实时关注并采集网络信息,包括新闻、论坛、博客、微博等形式。监测媒体包括微博、社交网站转帖 、论坛、博客、 新闻、 视频分享、以及问答网站。博客覆盖率已70%以上,论坛覆盖率已达90%以上。 海量数据抓取、多维统计分析、高级语义分析、灵活主题设置(自定义追踪主题设置)等 媒体网站、论坛、博客等对相关关键词进行自动搜索,数据回收(过滤、排重、属性提取等)进入数据库, 生成管理系统及检索,按要求对数据进行分析。 amdaster的广告监测更为公正客观 实时更新的数据报告 专业全面的评估分析 Dobule CliCK缺乏深入数据分析能力及全流程的服务,不能结合在线调研进行深度分析.Admaster有专业的服 务团队,很强的执行能力,同时可为客户提供高级分析服务,并提供深度分析和数据挖掘服务(侧重提出 admaster的专业分析能力及完善的服务流程) Allyes缺乏深入数据分析能力及全流程的服务,不能结合在线调研进行深度分析.Admaster有专业的服务团队, 很强的执行能力,同时可为客户提供高级分析服务,并提供深度分析和数据挖掘服务。(侧重提出admaster的 专业分析能力及完善的服务流程) 99cllick不能提供广告曝光的监测及分析,不能提供在线调研进行深度分析,在监测数据上也仅提供点击及点 击后的基本数据,在报告上不能提供深度分析.(侧重提出admaster的专业分析能力及完善的服务流程) 艾瑞主要搜集提供行业数据及报告,采取的是样本抽样形式,非全样本,不具备针对专项品牌广告监测的能力。 尼尔森仅有研究能力,不具备专业的第三方网络广告数据监测能力. 秒针已被WPP集团收购,其只能做执行不能以秒针直对客户,WPP属于广告代理 google analytics 适用于中小企业,只能做点击及点击后的简单行为监测,不能提供全流程服务及深入的分析 主要监测后端行为,类似google analytics,不能监测前端数据,不能监测曝光 与ommiture相似,主要监测后端行为,类似google analytics,不能监测前端数据,不能监测曝光. 独立第三方监测公司,但其业务能力只能针对中小企业,如电子商务类,只能做点击\点击后的监测,不能全流程 监测也不能提供深入分析.
Admaster网络广告监测
Q0001 admaster是做什么的公司? Q0002 admaster主要业务内容包括哪些? Q0003 admaster旗下产品包括哪些?
Q0004 AdMaster
Q0005 PanelMaster Q0006 BuzzMaster
公司信息
Q0007 SurveyMaster
Q0008 PlanMaster
图片类、文字链、电子邮件、插播广告、视频、Rich Media等 通过admaster在业界领先的双cookie技术,可以进行海量数据抓取及运算。 在项目执行过程中,用户可以通过admaster后台查询实时的广告数据。同时, admaster会有专门的项目负责人员为客户定制分析报告;可根据客户的要求,提供定 期数据更新报告,更好帮助客户了解广告投放情况及优化建议。 电脑中记录用户在网络中的行为的文件;网站可通过Cookie来识别用户是否曾经访问 过该网站。 浏览器cookie结合flash cookie双联动对数据进行抓取。
Q0009 SnapMaster
Q0010 MasterAnalytics
Q0011 Q0012 admaster曾经服务过的客户是哪些? Q0013 Q0014 什么是网络广告监测? Q0015 admaster的全流程监测指什么? Q0016 admaster网络广告监测可以为客户做什么? Q0017 admaster可监测素材是哪些? 广告监测系统 (MasterQ0018 admaster数据是如何获取的? Track) Q0019 admaster定制化服务指什么? Q0020 什r双cookie是指什么?
Q0022 admaster监测系统与广告素材配合方式是什么? 通过加码方式 Q0023 Master-Survey优势是什么? Q0024 在线调研品牌认知包含哪些内容? Q0025 在线调研可设计哪些内容? 在线调研系统 (MasterSurvey) Q0026 联动监测指什么? 超常规的CPM、CPC、CPA及流量的分析,通过admaster监测系统与在线调研监测系统进 行有效联动监测,可以更为精准地评估网络广告对于网民品牌认知的实际影响。 包括但不限于品牌知名度、购买倾向、品牌喜好度、广告创意评估等 提供单选、多选、自定义文本、以及多种题型交叉等类型的问题技术支持与页面实现 通过admaster监测系统对广告及问卷的监测数据,结合问卷的回答内容,客观评估广 告投放的实际效果。
RTP流音频回放技术在400MHz数字列调系统中的应用
RTP流音频回放技术在400 MHz数字列调系统中的应用赵文杰(北京全路通信信号研究设计院集团有限公司,北京 100070)摘要:介绍DRTD 系统中无线列调语音业务的音频回放技术。
DRTD 系统有线通信基于SIP 协议和R T P 流进行音频传输,通过混音、加窗语音检测、缓存、格式转换、信令控制等处理流程,将音频流在无线空口上进行传输,并最终在移动终端上实现语音波形回放,从而桥接无线列调中的有线通信和无线通信,为DRTD 系统的核心业务提供支撑。
关键词:400 MHz 数字列调系统;实时传输协议;音频回放;语音活动性检测中图分类号:U285 文献标志码:A 文章编号:1673-4440(2023)12-0043-04Application of RTP Stream Audio Playback Technology in400 MHz DRTD SystemZhao Wenjie(CRSC Research & Design Institute Group Co., Ltd., Beijing 100070, China)Abstract: This paper introduces the audio playback technology for wireless voice services in the DRTD system. The wired communication of the DRTD system is based on the SIP protocol and RTP stream for audio transmission. The audio stream is transmitted via the wireless air interface through such processing processes as mixing, windowing based V AD, caching, format conversion, and signaling control, and finally voice waveform playback is achieved at the mobile terminal, thus bridging the wired communication and wireless communication in the train dispatching communication and providing support for the core services of the DRTD system.Keywords: 400 MHz Digital Radio Communication System for Train Dispatching (DRTD); Real-time Transport Protocol (RTP); audio playback; V oice Activity Detection (V AD)DOI: 10.3969/j.issn.1673-4440.2023.12.008收稿日期:2023-10-07;修回日期:2023-11-13作者简介:赵文杰(1974—),男,工程师,本科,主要研究方向:铁路通信信号,邮箱:********************.cn 。
数字媒体技术专业海外申研
数字媒体技术专业海外申研摘要:一、引言1.背景介绍2.重要性分析二、海外申研方向及院校推荐1.数字媒体技术专业概述2.热门海外院校及专业方向三、申请条件及材料准备1.学术成绩要求2.英语水平要求3.作品集及实践经验4.推荐信与个人陈述四、申请流程与时间规划1.了解申请流程2.时间节点提醒3.各阶段注意事项五、面试技巧与准备1.面试形式与内容2.常见问题解答3.提升面试表现的建议六、奖学金与助学金申请1.奖学金类型与申请条件2.助学金申请渠道与流程七、海外生活与学术适应1.生活环境与文化差异2.学术资源与教学质量3.融入学生群体与建立人际关系八、结语1.总结全文内容2.鼓励与祝福正文:一、引言随着数字媒体技术的迅速发展,越来越多的高校开始重视这一领域的研究。
对于国内数字媒体技术专业的学子来说,海外深造是一个提升自身综合能力、拓宽国际视野的好机会。
本文将为大家介绍数字媒体技术专业海外申研的相关事宜,帮助大家顺利踏上留学之路。
二、海外申研方向及院校推荐1.数字媒体技术专业概述数字媒体技术专业涵盖了数字媒体内容创作、技术研发、产品设计等多个方面。
在海外申研时,可以选择与数字媒体技术相关的计算机科学、信息与通信工程、设计等专业方向。
2.热门海外院校及专业方向(1)美国:麻省理工学院、斯坦福大学、加州大学伯克利分校等;(2)英国:牛津大学、剑桥大学、伦敦大学学院等;(3)加拿大:多伦多大学、麦吉尔大学、英属哥伦比亚大学等;(4)澳大利亚:澳大利亚国立大学、悉尼大学、新南威尔士大学等;(5)新加坡:新加坡国立大学、南洋理工大学、新加坡管理大学等。
三、申请条件及材料准备1.学术成绩要求:海外院校对数字媒体技术专业的申请者通常要求具备良好的学术成绩,不同院校的具体要求可能有所不同。
2.英语水平要求:申请者需要达到一定的英语水平,如托福、雅思等成绩要求。
3.作品集及实践经验:海外院校非常重视申请者的实践经验及创新能力,作品集是展示个人才华的重要途径。
digital media的利弊英语作文
digital media的利弊英语作文Digital media has become an integral part of our daily lives, offering a wide range of benefits as well as drawbacks. In this article, we will explore the advantages and disadvantages of digital media in today's society.One of the main advantages of digital media is its accessibility. With the rise of smartphones, tablets, and laptops, people can access information and entertainment anytime, anywhere. This has revolutionized the way we consume and share content, making it easier for individuals to stay connected and informed.Furthermore, digital media has opened up new opportunities for communication and collaboration. Social media platforms, for example, have allowed people to connect with others from around the world, fostering the exchange of ideas and experiences. Additionally, digital media has enabled businesses to reach a wider audience and engage with customers in innovative ways.Moreover, digital media has transformed the way we learn and access information. Online educational resources, such as e-books, video lectures, and interactive tutorials, have made learning more flexible and convenient. This has democratized education, allowing people from all walks of life to pursue knowledge and skill development.On the other hand, digital media also comes with its own set of drawbacks. One of the most concerning issues is the spread of misinformation and fake news. With the ease of sharing content online, it has become increasingly challenging to discern credible information from false or misleading sources. This has the potential to undermine public trust and contribute to social and political polarization.Furthermore, digital media can have negative effects on mental health. The constant exposure to social media and digital devices has been linked to increased feelings of anxiety, depression, and loneliness. Moreover, the prevalence of cyberbullying and online harassment has raised concerns about the psychological well-being of individuals, particularly young people.In addition, the overreliance on digital media can lead to decreased physical activity and a sedentary lifestyle. Many people spend long hours in front of screens, whether for work, entertainment, or socializing, which can have adverse effects on their physical health and overall well-being.In conclusion, digital media offers a myriad of benefits, including accessibility, communication, and learning opportunities. However, it also presents challenges such as misinformation, mental health issues, and sedentary behavior. As digital media continues to play a significant role in our lives, it is essential to be mindful of its impact and strive for a balanced and responsible approach to its use. By leveraging its advantages while addressing its drawbacks, we can harness the power of digital media for the betterment of individuals and society as a whole.。
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On average, 13.7% of total marketing budget will be spent on digital
In 2012, what do you think is the proportion of digital media budget as a % of total marketing budget, including media buying, marketing creatives, campaign website development, iWOM, research evaluation, social media etc. 2012年,您预计在数字媒体营销上的预算占整体市场营销预算的百分比范围在 (预算包括媒介购买、营销创意、活动网站建设、舆情监测、调研评估、社交媒体活动等所有支出)
Digital budget 2011 VS. 2012 on percentage, including media buying, marketing creatives, campaign website development, iWOM, research evaluation, social media etc. NO MEDIA BUYING INCLUDED IN 2011) 数字媒体营销的市场预算,2011与2012年对比情况,预算包括媒介购买、营销创意、 活动网站建设、舆情监测、调研评估、社交媒体活动等所有支出,2011未包括媒介购买)
9% 13%
6% 13%
Less than 3% 低于3% 3%-5% 6%-10%
28%
Ave: 13.7%
31%
11% - 15% 16%-20% More than 30% 高于30%
84% marketers plan to spend more on digital Media Buying in 2012 – on average by 22.8%
44%
6%
Household Appliances 家用电器 IT Industry IT产业(软硬件、通信、系统集成) Finance 金融服务
9% 13%
Consumer Electronics消费电子(电脑、手机及周边配件) Luxury 奢侈品 Medical Care医疗保健 Others 其他
R3 AdMaster Digital Survey 胜三 – 精硕科技 互动营销调 查
April 2012 2012年4月
Methodology 方法论
• A joint survey between R3 and AdMaster 此调研由胜三(R3)和精硕科技(AdMaster)联合开展 • Emailed to 150+ Marketers in China , March 2012 共邀请中国地区150多位营销专业人士参与
Most of the respondents realize the necessity of social media and online video marketing. Sina Weibo, Tencent and Renren are the most popular choices in marketing campaign. Working experience (31% in social media, 44% in online video) and agency’s training (9% in social media and 17% in online video) are the major channels for marketers to learn about industry benchmarks.
6%
10.01-20 million 1001-2000万
25%
20.01-50 million 2001-5000万 More than 50 million 5000万以上 Unsure不清楚
Results Summary 关键点总结
1. Overall situation: growth is seen in digital budget and more money will be invested in Video, SNS and Weibo, which show strong confidence on marketing outcomes
•
3.
Marketing effect: current challenges in marketing evaluation bring opportunities for third parties in the future in monitoring, analyzing marketing outcomes and providing industry benchmarks.
More than 50% higher 超过50%的增长
13% 18%
2012 2011
20-50% higher 2050%的增长
28% 12%
0-20% higher 0-20%的 增长
41% 53%
The same, or less 相同 或略微减少
19% 18%
0% 10% 20% 30% 40% 50% 60%
Compared with 2011, the overall market is seeing a growth in the digital media budget ( increase by 26.9% on average); when it comes to media buying spending, 22.8% increase are seen on average . Digital media is becoming one of the most important marketing channels, expecting to represent 11.8% of the total media spend on average. Video, Weibo and SNS are the top three platforms where marketers tend to invest, with significant growths in budget. This is also consistent with the marketers’ high satisfaction rate on the marketing effect of these three platforms.
13% 6%
•How does the increase compare to 2011 on percentage
15% 4% 4%
0-10% higher 0-10%的增长 11-20% higher 11-20%的增长 21-30% higher 21her
• Collective insights and trends for digital 为数字营销提供深度见解及趋势解答
Technical data 数据
Companies interviewed 受访广告主
Respondents Breakdown 行业分布
13% 3% 3% 3% 6%
FMCG 快速消费品 Apparel 服装服饰
•
•
•
2.
Social media and video: digital agencies are currently playing an important role in educating marketers about analyzing marketing outcomes; however, less than 40% of the respondents are satisfied with the quality of measurement.
Increase 增加
81%
The same 持平 Decrease 减少
27%
31%
31-40% higher 31-40%的增长 41-50% higher 41-50%的增长 More than 50% higher 超过50%的增长
2012 digital budgets to increase 26.9% on average, a 47% increase on 2011
Digital Marketing Budget in 2012 2012年年度数字营销预算
6% 19% 9%
Ave: 18.66 million 1,866万
6% 6% 6%
0-1 million 0-100万
13%
3%
1.01-2 million 101-200万 2.01-3 million 201-300万 3.01-4 million 301-400万 4.01-5 million 401-500万 5.01-10 million 501-1000万
Lack of data on actual impact of digital marketing, overstated site traffic and lack of price transparency are considered as the top three challenges in evaluating digital marketing effect. Challenges in the marketing effect evaluation left third parties great opportunities in monitoring and analyzing the outcomes of marketing campaigns, as well as in providing industry benchmark. This is also consistent with the fact that 84% of the respondents believe the third party monitoring is important.