高中英语 Book4 Unit1 word power学案牛津译林版必修4

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英语必修ⅳ译林牛津版unit1wordpower教案

●Word powerWe’ll learn in this section some common suffixes that can be added to nouns or verbs to create adjectives. And also some vocabulary related to sales and marketing.Step 1: Brainstorming1. Please think about the following questions:How are the following words formed?health (noun) healthy(adjective) interest (verb) interesting (adjective)An English word can have several derivatives. And please pay attention to the fact that many English words share the same root word, even though they have different meanings or parts of speech.Now here’s more example for you to better understand word formation.breath (n.) breathe (v.) breathless (adj.)act (v.) action (n.) actor (n.) actress (n.) activity (n.)possible (adj.) impossible (adj.) possibility (n.) possibly (adv.)friend (n.), friendly (adj.), friendless (adj.), friendship (n.), unfriendly (adj.) As you can see, many words are derived by adding suffixes or prefixes to the root words. Often you may come across unfamiliar words while reading, try to use knowledge of word formation to guess their meanings. Will you? And can you give more examples about word formation?2. Shall we have a competition to see who can give more examples or create more words by adding suffixes or prefixes to the root words?3. As we know, sometimes an English word can be made up of three parts: a prefix, a stem and a suffix. A stem is the main part of a word. A prefix is a group of letters added to the beginning of a word. A suffix is a group of letters placed at the end of a word. Both prefixes and suffixes modify the meaning of a word or change it into a different word group. The following is a table of common prefixes:Step 2: Learning about Word formationThe basic part of any word is the root; to it, you can add a prefix at the beginning and/or a suffix at the end to change the meaning. For example, in the word "un flatter ing," the root is simply "flatter," while the prefix "un-" makes the word negative, and the suffix "-ing" changes it from a verb into an adjective (specifically, a participle).English itself does not use prefixes as heavily as it once did, but many English words come from Latin, which uses prefixes and suffixes (you can use the word affix to refereither to a prefix or a suffix) quite extensively. For example, the words "prefix," "suffix," and "affix" themselves are all formed from "fix" by the use of prefixes: •"ad" (to) + "fix" (attached) = "affix"•"pre" (before) + "fix" = "prefix"•"sub" (under) + "fix" = "suffix"Note that both the "-d" of "ad" and the "-b" of "sub" change the last letter.Here are some of the most common Latin prefixes (for the meanings of the Latin roots, look up the words in a good dictionary):ab (away) abrupt, absent, absolvead (to) adverb, advertisement, afflictin (not) incapable, indecisive, intolerableinter (between, among) intercept, interdependent, interprovincialintra (within) intramural, intrapersonal, intraprovincialpre (before) prefabricate, preface preferpost (after) postpone, postscript, postwarsub (under) submarine, subscription, suspecttrans (across) transfer, transit, translateStep 3: Ready used materials for Word formationZero MorphemesSome affixes consist of no sounds at all. Zero morphemes DO exist, and we'll see why, and illustrate another concept, allomorphy at the same time.Consider the following words:Adjective Verbyellow yellowbrown browngreen greenpurple purpleThe relation between "yellow" (adjective) and "yellow" (verb) is exactly the same as that between "white" and "whiten", which we just considered. But the form of "yellow" doesn't change. So we say that we added a zero suffix:Verb/ \Adjective -Ø|yellowMeaning: "to make (more) yellow"Zero morphemes are obviously hard to spot because you can't hear them! In these cases you have to notice what ISN'T there. (Sherlock Holmes solves one of his cases by noticing that a dog DIDN'T bark. This was important because there was a situation where any dog would have barked. This is the kind of thinking you have to do to find zero morphemes.)AllomorphyBut now we have two ways to make Adjectives into Verbs meaning "to make (more) Adjective": "-en" ("black-en") and "-Ø" ("yellow-Ø") How do we know which rule to use? That is, why not "yellow-en"?One possible (but uninteresting) answer is that we just have to memorize which affix to use for each stem. That is, we just memorize that "black" takes "-en" and "yellow" takes "-Ø". But we would like a better explanation.As with the phonology problems, the best place to look is "near" where the affix attaches. Since "-en" is a suffix, let's look at the end of the stems. What we find is that we can divide the Adjectives into two classes based on what the last SOUND (NOT letter) of the stem is:•Use "-en" if the last sound is:[p] "deep-en" [f] "stiff-en" [v] "live-en" [t] "white-en"[d] "redd-en" [s] "less-en" [ʃ] "fresh-en" [k] "dark-en"•Use "-Ø" if the last sound is:[e] "gray-Ø" ("His hair grayed (gray-Ø-ed) before he was twenty.")[n] "brown-Ø" [m] "dim-Ø" [l] "purple-Ø" [r] "clear-Ø"We can use the same type of diagrams, and indicate the conditions:Verb/ \Adjective -en if Adjective ends in an obstruent (oral stop or fricative)-Ø if Adjective ends in a sonorant (nasals, approximants, vowels) Meaning: "to make (more) Adjective"When we did phonology problems, we had a notion of "default" or "elsewhere". The same concept can arise in morphology, although in this case the choice is made difficult by the clean cut between obstruents and sonorants. It is true, however, that there are exceptions to this rule with certain unusual adjectives:Verb/ \Adjective -en if Adjective ends in an obstruent (oral stop or fricative)-Ø El sewhereMeaning: "to make (more) Adjective"Another example of allomorphy in English is the choice of the negative prefix "il-/ir-/im-/in-". The rules are:•Use "il-" when the stem begins with "l": "il-legal"•Use "ir-" when the stem begins with "r": "ir-responsible"•Use "im-" when the stem begins with "m, b, p": "im-mobile" "im-balanced", "im-possible"•Otherwise (elsewhere) use "in-": "in-active", etc.In a diagram:Adjective/ \when Adjective begins with l: il- Adjectivewhen Adjective begins with r: ir-when Adjective begins with a bilabial: im-Elsewhere: in-Meaning: "not Adjective"Notice here that there is a clear case that applies when the other (more specific) rules cannot. This is the DEFAULT or ELSEWHERE rule. The ELSEWHERE concept plays an important role in linguistics and we have already encountered it in phonology and we will encounter it again in this course.Finally, some allomorphy is simply exceptional. There are morphemes which are used with only a limited number of words, such as plural "-en" as in "ox-en", "child-(r)en".Furthermore, some words are so irregular that they have no internal analysis, for example "went" is the SUPPLETIVE form for what would otherwise be "go-ed". Children oftenuse words like "go-ed" ("went") or "hold-ed" ("held"). These are called OVERGENERALIZATION errors because the children use a regular productive process on exceptional words.Other ways of Forming Words •Back formationsWhere one "falsely" uses a rule."peddler" refers to a personanalyze "peddler" as "peddle" + "-er"•Blends: "smoke" + "fog" = "smog"; "motor" + "hotel" = "motel"•Words from Names: "jumbo", "sandwich"•Truncation (Clipping): "gym(nasium)", "(tele)phone" Acronyms: "AIDS" = "Acquired Immune Deficiency Syndrome"。

高中英语 Unit1(Word部分)教案译林牛津版必修4

英语必修4译林牛津Unit 1精品教案教材：牛津高中英语(模块四)高一下学期文档内容：教学设计—教案单元：Unit 1 Advertising板块：Word Power课堂设计指导思想：本堂课是以介绍构词法知识为主的词汇教学课。

词汇是语言基础知识的重要组成部分，构词法能帮助学生提高掌握词汇的效率，有助于对学生的基础知识和基本能力的培养。

但需要注意的是，强调基础知识指的是语言知识的灵活运用，而非拘泥于一条条的规则，必须结合具体语境。

教师在语境中教学，学生在语境中学习，语境中运用。

Teaching aims:1. Get to learn that some words are divided by adding suffixes and prefixes to the root words.2. Learn more words and expressions related to sales and marketing.3. Enlarge our vocabulary by thinking about more words that are created by adding suffixes andprefixes.Teaching procedures:Step 1 Lead-in (Blank-filling)Ask students to fill in the blanks with the derivatives of the given words. The short passage is related to the reading passage.【设计说明】用短文填空的方式来导入本课，既可复习上一课的内容，又能快速将学生的注意力引到构词法知识上，即在名词和动词后加上后缀可构成形容词。

Step 2 Show more examplesShow students more examples of derivatives to impress them with the knowledge of word formation.【设计说明】用更多的例子帮助学生加深对构词法知识的印象，并为下一环节做好准备。

英语4译林牛津教案unit1wordpower1

英语4译林牛津教案unit1wordpower1教材：牛津高中英语(模块四)高一下学期文档内容：教学设计—教案单元：Unit1Advertising板块：WordPower课堂设计指导思想：本堂课是以介绍构词法知识为主的词汇教学课。

词汇是语言基础知识的重要组成部分，构词法能关心学生提高掌握词汇的效率，有助于对学生的基础知识和差不多能力的培养。

但需要注意的是，强调基础知识指的是语言知识的灵活运用，而非拘泥于一条条的规那么，必须结合具体语境。

教师在语境中教学，学生在语境中学习，语境中运用。

Teachingaims:1.Gettolearnthatsomewordsaredividedbyaddingsuffixesandprefixestothero otwords.2.Learnmorewordsandexpressionsrelatedtosalesandmarketing.3.Enlargeourvocabularybythinkingaboutmorewordsthatarecreatedbyaddings uffixesandprefixes.Teachingprocedures:Step1Lead-in(Blank-filling) Askstudentstofillintheblankswiththederivativesofthegivenwords.Theshor tpassageisrelatedtothereadingpassage.【设计说明】用短文填空的方式来导入本课，既可复习上一课的内容，又能快速将学生的注意力引到构词法知识上，即在名词和动词后加上后缀可构成形容词。

Step2Showmoreexamples Showstudentsmoreexamplesofderivativestoimpressthemwiththeknowledgeofw ordformation.【设计说明】用更多的例子关心学生加深对构词法知识的印象，并为下一环节做好预备。

2016--2017年度译林版必修4 Unit 1 Advertising --Word Powert教案

eriod 5 Word powerTeaching goals1. Enable the students to improve their ability of creating new words by adding suffixes to nouns or verbs, and enable them to learn more about advertisements—sales and marketing.2. Help the students learn how to create adjectives and know more about sales and marketing. Teaching important pointsThe use of these adjectives created by adding suffixes to nouns or verbs and the professional terms related to sales and marketing.Teaching difficult pointsHow to use these created adjectives and how to use the professional terms related to sales and marketing in a proper way.Teaching methods1. Explain the formation rules of creating adjectives by adding suffixes to nouns or verbs.2. Add more examples.3. Practice a lot.Teaching aidsA projector and a blackboard.Teaching procedures and waysStep I Greetings and RevisionGreet the students as usual.Have a dictation to their new words.Check workbook exercises and explain some language points.Step 2 Word power—Using suffixesT: Today I’ll introduce to you a way of creating new words—using suffixes. We can create adjectives by adding suffixes to nouns or verbs. The dialogue below gives some examples of how these adjectives are used. Look at the suffixes added to the end of each adjective and think about how the word is formed.Show the dialogue on the screen.Wu Ping: Do all ads play tricks on people?Wu Hong: No. PSAs use some of the methods as commercial ads, like persuasive language and exciting images, but they are not meant to trick us.T: Look at the words in black. How are they formed? Can you tell me their original forms? S4. would you like to have a try?S: Yes. Commercial is the adjective form of the noun commerce. Persuasive is the adjective form of the verb persuade. Exciting is from excite.T: Right. Do you know how to create adjectives?S: I am not sure. It seems that sometimes we must add -ous, -ing and-ful but sometimes we should add -ly or-y behind the given words.T: You’re somewhat right. It’s not often the case. Sometimes we should also make some changes. Now I'll introduce some ways of creating adjectives by adding suffixes to nouns or verbs.T: By looking at these examples, can you understand how different adjectives are formed? Now I’ll give you several minutes to study them and discuss with your partner. Try to add as many examples as possible to each form and speak out their Chinese meanings.Give the students several minutes to discuss. Then collect the answers on the blackboard. Help the students deal with any difficulties they meet.Step3 PracticingT: Next, we’ll do some practice. Open your books and turn to Page 6. I’ll give you some minutes to finish the exercise alone.Several minutes later, check the answers with the Ss.T: Time is up. W ho’d like to read your answers out aloud?S: I'm glad to have a try.Answers:1 lovely2 attractive3 boring4 creative5 fantastic6 exciting7 friendly8 competitive9 famous 10 luckyCorrect the mistakes if possible..Step4 Word power—Sales and marketingT: In this part we’ll learn about some words or phrases related to sales and marketing. Look at A on Page 7. Read the passage aloud and try to understand the words and phrases in blue. You can guess their meanings by using the context.The teacher may ask some questions to make sure that the Ss understand the whole passage. Suggested questions:1. Could you list all the professional terms about sales and marketing mentioned in the passage?2. Why does the sales department do the market research?3. Wh at is called “market share”?4. What is called “sales target”?Give the Ss several minutes to find the answers.Suggested answers:1. Product, market research, sales and marketing, sale/ marketing department, consumers, market share, sales target, market leader, high quality, sales figures.2. To collect and study information about what people want and need.3. Market share means the percentage of a market that the company has.4. Sales target means the amount which the company thinks they will sell in a future period.T: Have you completely understood the passage? If so, next look at B. Try to fill in the blanks without referring to the passage above. When you have finished, you can put up your hands to let me know.Several minutes later, check the answers. Correct the mistakes if any.Answers:1 product2 market share3 sales figures4 consumers5 high quality6 market research7 sales/ marketing department8 sales targets9 market leader10 sales and marketingStep 5 Language Points1. Are you tired of wearing the same plain… (Page 6)▲be tired of 厌烦了……, 对……觉得厌倦I’m tired of fried eggs.be tired from/ with 因……而疲倦I’m tired w ith working for so long a time.2. Jeans, shirts and dresses are on sale now. (Page 6)▲on sale 待售的, 拍卖的,减价的for sale用来卖的（物品）, 待售（没有减价的意思）e.g. I learned from the newspaper that this house is on sale.我从报上得知这幢房子待售。

牛津译林版高中英语必修模块四 4Unit1 Word Power学案-新版

牛津版必修4Unit1 Word Power学案单词填空1. If you want to sell this product well, I advise you to a__________ it in the newspaper or on TV.2. All of us finally agreed to his plan because of his p____________ language.3. Last night I went to the bookshop and the shopkeeper r__________ a new to me.4. She is never s_________ with what she has got and keeps asking for more and more.5.The latter plan isn’t good. I think you should go back to your o____________ one.6. This kind of medicine will c____________ your headache.7. This is a good____________(抉择) for you.8. PSAs are meant to___________(促进)products and public services.9. What she has in mind is beyond____________(想象力). No one can tell what she will do next.10. The girl has ___________(独一无二)thinking and rich imagination.短语1. 习惯于，适应___________________2. 即使____________________ 3．知道，明白，意识到_____________ 4. 欺骗，捉弄______________ 5．上…的当，受…的骗_______________ 6. 处理，对付______________ 7. . 自杀_ _________________________ 8. 对… 感到满意___________9. 诱使某人干某事_________________ 10. 反复地，一遍一遍地______预习中的问题知识学习1. advertise v. ---___________n.(c) 广告商/---______ n. (c)广告_________广告活动，宣传n. [u]广告公司_____________他们决定为他们的新产品做广告。

高中英语 Book4 Unit1教案牛津译林版必修4 教案

MODULE 4 UNIT 1Step 1Lead-inThe short dialogue is used to tell students what direct and reported or indirect speech are.Step 2 Look and see—changes in sentence structureFirst ask students to pare the sentences in direct speech and in reported speech, and find the difference between them. Let students learn that we can change direct speech into indirect speech by changing what has been said to an object clause or an infinitive phrase.Step 3 Look and see—changes in personal pronouns and tenses.Let students learn the changes in personal pronouns and tenses.Step 4 Practice1Ask students to change the three sentences into indirect speech.Step 5 Look and see—changes in adverbials of time and placeI ntroduce to students example of changes in adverbials of time and place by means of sample sentencesand the table.Step 6 Practice 2Again, ask students to change three sentences into reported speech.Step 7 Look and see—changes in other casesUse the table to show some more examples of the changes that take place when we change direct speech into reported speech and also tell students some special cases. Step 8plete the memoAsk students to finish the Ex. on Page 9. and check the answers in class.Step 9How to use reported speech to reportStudents learn how to use reported speech to report in statements, yes/no questions,wh-questions and imperative sentences in this part.Step 10 ConsolidationHave students go over Part A and practice reporting questions using whether/if or wh-words. Ask students to note word order and other changes and check the answers as a class.。

高中英语 Unit1 Advertising Word power 牛津译林版必修4

_Q_u_e_s_t_i_o_(nc:are). How are these new精品课w件ords formed?
More examples:
Root
derivatives/new words
health
healthy
interest
interesting
depend use
dependent useful
精品课件
to
Active show
Suppose you are a book seller. You want your customer to buy a new book called ‘English Literature’. How can you make your customer buy it? Make a dialogue with your partner and then have it presented.
Consumers
Market share
Sales target
Sales figures
精品课件
Suffix
Meaning
-ical
having the quality of
-able having the quality of
-ous
like, full of
-ful
characterized by
-less
without
精品课件
Examples (adj.)
medical, electrical
Advance with English
牛津高中英语
(模块四 ·高一下学期)
精品课件
Unit
1
Word Power

译林英语必修四Unit1Word power (共32张PPT)

More examples:
v+ed/ing:shock/surprise/excite/astonish/ confuse/puzzle/embarrass/convince/ encourage/discourage/satisfy/frighten/ worry... v+able:enjoyable,respectable,believable, curable,reasonable,comfortable… v+ive: attractive, talkative, active…
6.Sales targets
When the new product is produced after the market research, we still need to design some persuasive and attractive advertisements in order to help us persuade and attract more customers to buy the product.
Can you think of more examples?
Competition:
Think more words that are created this way.
Which group can win ? The group that has the most words wins.
More examples:
Sales &marketing 销售/市If场th部ey wacome the
Consumers 顾客 m_a_r_k_e_t_l_e_a_d_e_r,
Market share

高一英语译林版必修4教案：Unit1Period4 power 含解析

Period 4Word powerThe General Idea of This PeriodFirst,get the students to know the definition of suffixes.Then give them some examples and also ask them to give some examples.Next come to the exercises.In another part,introduce the new words about sales and marketing.And then,more exercises. Teaching Important PointsHow to add correct suffixes to a noun or a verb.Teaching Difficult PointsTo learn many new words.Teaching MethodsDo more exercises and give more examples.Teaching AidsA dictionary and a blackboard.Three Dimensional Teaching AimsKnowledge and SkillsHelp the students to know what a suffix is and how to use it.Help the students to finish the exercises and enlarge the vocabulary.Process and StrategiesGet the students to know the definition of suffixes.Give them some examples and also ask them to give some examples.Do some exercises.Feelings and ValueEnlarge their vocabulary.Teaching ProceduresStep 1 RevisionDictate some sentences in the reading passage.1.商业广告是一种人民为了推销某商品或服务而花钱做的广告。