中国企业商业道德研究.pdf

中国企业商业道德研究

目录

摘要---------------------------------------------------------------------------------------------------------------2 ABSTRACT-----------------------------------------------------------------------------------------------------3 1．前言----------------------------------------------------------------------------------------------------------4

1.1 选题背景---------------------------------------------------------------------------------------------4

1.2 文献综述---------------------------------------------------------------------------------------------4

1.2.1国内文献综述--------------------------------------------------------------------------------4

1.2.2国外文献综述--------------------------------------------------------------------------------5

1.3 研究方法---------------------------------------------------------------------------------------------6

1.3.1定性分析法-----------------------------------------------------------------------------------6

1.3.2描述性研究法--------------------------------------------------------------------------------7

1.3.3文献研究法-----------------------------------------------------------------------------------7

2. 案例分析-----------------------------------------------------------------------------------------------------7

2.1企业道德概念----------------------------------------------------------------------------------------7

2.2 简述案例---------------------------------------------------------------------------------------------8

2.3 比较案例---------------------------------------------------------------------------------------------9

2.3.1国内比较--------------------------------------------------------------------------------------9

2.3.2 国外比较-------------------------------------------------------------------------------------9

3.企业家道德发展阶段模型--------------------------------------------------------------------------------10

4.企业商业道德缺失的具体表现--------------------------------------------------------------------------14

4.1侵害消费者利益------------------------------------------------------------------------------------14

4.2 企业不正当竞争-----------------------------------------------------------------------------------15

4.3商业欺诈与贿赂问题------------------------------------------------------------------------------16

4.4漠视员工利益---------------------------------------------------------------------------------------16

5.企业道德缺失的原因--------------------------------------------------------------------------------------17

5.1不择手段追求利润最大化------------------------------------------------------------------------17

5.2 竞争机制有缺陷-----------------------------------------------------------------------------------18

5.3 监管部门存在监管问题--------------------------------------------------------------------------18

5.4企业自身不重视道德建设------------------------------------------------------------------------19

5.5 法律的约束效力不足-----------------------------------------------------------------------------20

6. 完善我国企业商业道德的建议------------------------------------------------------------------------20

6.1弥补法律约束的缺失------------------------------------------------------------------------------20

6.2完善和强化监督机制------------------------------------------------------------------------------21

6.3 加强企业商业道德文化建设--------------------------------------------------------------------21

6.4提高企业员工的道德素质------------------------------------------------------------------------22

6.5增强企业的社会责任感---------------------------------------------------------------------------22总结-------------------------------------------------------------------------------------------------------------24参考文献-------------------------------------------------------------------------------------------------------25