BEC中级口语(整理版)
bec英语口语(集锦22篇)
bec英语口语(集锦22篇)bec英语口语第1篇SCENE③ B “微力”旗下的“资讯王”网络分公司【我知道最适合的人选】Zina: OK, let's find somebody吉娜:好吧,那我们就再找个人。
Vince: I'll take care of文斯:好。
我来处理这件事。
Zina: Wait a second, You know what? Why don't you let me handle it?吉娜:等等,文斯。
这样吧,不好我来处理好了。
Vince: Are you sure? 1) Do you have somebody in mind?文斯:你确定?你心目中有人选吗?Zina: Let me see if he'll do it, and I'll get back to 吉娜:有。
我先去看看他做不做,再跟你说。
Vince: Just keep in mind it has to be somebody who can 2) get along with文斯:好。
切记这个人得要能跟艾文处得来。
Zina: 3) Don't sweat I know just the吉娜:你别多虑了。
我知道最适合的人选。
语言详解A: If you need any help, just需要任何协助,尽管打电话来。
B: I'll keep that in谢谢。
我会谨记在心。
【I'll get back to 我再回复你。
】当有人问起你一些事情或是讯息,若你无法立即答复,得要先去研究研究的时候,就可以用上这句话 I'll get back to “我会再回复你。
”表达等你一有结论就会主动联络对方的诚意。
A: How much are these machines going to cost me?这些机器要花我多少钱啊?B: Let me check my figures, and I'll get back to you on 待我先查看一下数字,我再回复你。
bec中级口语总结
bec中级口语总结EntertainingVenueWhen we choose the venue, we should consider how important is the client to us, and take his or her characters into consideration. If the client is quiet, then a concert is a good choice.Otherwise you can take your client to the sports event.Cultural differencesBe familiar with client’s manners and customs can show our respect for others. For example, when we talk to a Japanese do not use the color green, because they treat green as the symbol of misfortune. And don’t have mutton during a business dinner with a Japanese.Types of activitiesDifferent clients for different activities. In order to make them feel satisfied and comfortable we must choose the activities they prefer and are interested in. For example if you find your client has a taste for art or music then take him or her to a concert. If he or she is a sports fan take him or her to the sports event , and so on.CostIt is depend on the nature of the transaction or the size of the deal. Consider the profit issue.If the company is expecting to make big profits out of a specific client, it should at least put in proportional investment to entertain its clients. Information about the clientThe activities that you choose will constitute a part of the first impression that you will give to your clients. So you should be careful when choosing the type of activities. You need to consider the client’s age, educational and cultural backgrounds and do some research about you clients’ characters and hobbies.Company personnel involvedThe staff we select to meet customers should have appropriate skills as well as sufficient experiences. Fluent oral English is needed when we meet a foreign customer, and he or she must have the abilities to handle the emergency.A formal mealYou should always end up all kind of activities with having a formal meal. Activities are just the warming-up activities for the key matter-business. After a whole day or a few days’entertainment, you may find the distance between the two sides are much narrower than the beginning, and there might be a lot of things that you both want to talk about.New equipmentPrice and discountsDiscounting is common in business. Even if you are buying only one piece of furniture, you can still expect to receive about a 30% discount off. As the volume of your purchase increases, the discount should continue to increase to nearly half the original price。
bec中级口语指导汇总
bec中级口语指导汇总bec中级口语指导(1)WHAT IS IMPORTANT WHEN ……?Negotiating a contract with a customerl Customer needsl Available budgetl【词汇&短语】可持续的 sustainable 共同愿望common desire双赢win-win 建立贸易机会conclude business互惠互利mutual benefit 一致coincides with通力合作close cooperation 报价quotations最新商品价格目录表latest catalogues 履行合同observe the contract商业信誉commercial integrity 国际惯例international practices【句型点击】I have some comment on…..The products meet with great favor.How to precede with 怎样来进行How to put…. Into practice….【参考范例】If I am negotiating a contract with a customer, I will firstly take the customers’ needs into consideration. The reason is very simple. It is the basis of the undergoing negotiation; we are sitting around the negotiation table because we need something from each other. It is our common desire to conclude the business.On the other hand, the success of the negotiation dependson the available budget. Without financial support, all the rounds of discussing and bargaining won’t make any sense. That is why it is an international practice to consider about the budget first and reasonable design of the contract comes after that.Besides the above mentioned points, long-term cooperation is also an essential element. Although the well-being of our own party is the main concern of us, we should insure that the prices we offered are very favorable, or we may even make some readjustment in our offer if the customer insists. The drive behind these behaviors is that sustainable profit and win-win outcome will make sure the contract can be held good for a long term. That is why we ought to make it our permanent principle to honor the contract and maintain commercial integrity.bec中级口语指导(2)WHAT IS IMPORTANT WHEN ……?Working as a teacherl Sharing expertisel Deciding responsibilitiesl【词汇&短语】求助于 resort to 零碎的piecemeal处理tackle with 前提premise倾向于apt to 灵活的策略flexible policy指派assign 唤起情绪invoke有机的,整体的organic 同时simultaneously【句型点击】The prim e concern is… 首要考虑是..Given this premise…. 基于这样的前提Be expected to…【参考范例】When working as a teacher, the prime concern is sharing expertise. The need of the students should receive careful consideration. Through systematic training and teaching, the students should be able to resort to the professional skill of the teacher for reasonable solution of whatever problem they may come across in working experience.Secondly, the teacher is expected to decide the responsibility of his/her fellowman. In this case, it is better to tackle with the whole thing in an organic way rather than a piece meal basis. In other words, the person on the teaching position should be crystal clear of the strength and weakness of every student and assign them to the right positions based on this judgment. Given this premise, the whole team can work in an efficient way.Another crucial issue is how to monitor the students. Here we should adopt a flexible policy. It takes wisdom to let the students know that their behavior will be noticed b the supervisor and simultaneously to invoke the creative spirit out of them. In this way, we can improve the behavior pattern of the students and make full of their potentialities.bec中级口语指导(3)WHAT IS IMPORTANT WHEN ……?Considering setting a staff canteenl Employee’s opinionsl Cost to the companyl【词汇&短语】至关重要的crucial 策略战术tactic能被利用的available 注意be aware of….交换意见compare notes 或者alternatively长期预定long-tern reservation 可行性feasibility以员工为中心的employee-oriented 建筑,建造construction 【句型点击】As far as…..c oncernedWith respect to….关于….To be specific 具体来说Be supposed to….Conserve no effort to…【参考范例】With respect to setting up staff canteens, I suggest that we should be aware of the following four factors. To start with, employees’ opinions are supposed to play a crucial role. Undoubtedly, we should conserve no effort to meet the needs of the employees. We can benefit a lot from this employee-oriented tactic. To be specific, we can compare notes with employees from different departments, or, alternatively, we can make them vote for a decision.Secondly, the cost of the company deserves to be taken into consideration. If there can be other more economic options, why bother to build an extra canteen? I mean, if the company can make a long term reservation with a restaurant probably, it saves time and money.Thirdly, the financial situation tends to interfere in the decision making. If building a canteen is a better choice compared with ordering foods from restaurants in the long run, we still have to consider the expenses in building the canteen--------an undergoing construction is a big deal for the company anyway. Lastly, the location of the canteen is also quite important. If you want to build a canteen, there should be space available for it.bec中级口语指导(4)WH AT IS IMPORTANT WHEN ……?Managing changeClear objectivesCommunication【词汇&短语】企业目标 business goal 蓝图 blueprint核心竞争力core competence 与时俱进keep pace with time 大的市场份额The lion’s share【参考范例】In this information age, the capacity to manage change is becoming increasingly important. Consequently, more and more managers begin to put this issue in the spotlight. In my perspective, when managing change, several factors should be taken into consideration. The first one is to set a clear objective, because it is the blueprint of a company’s future development. Without the guide of a clear objective, one will get lost in the business jungle.The second factor is communication skill. An effective communication can promote cooperation, and communication is usually considered as an inevitable way to effective management.The third one is technology and qualified personnel. They are the core competitiveness of the enterprises and they are the software and hardware that drive the enterprise to work in a full speed. Without them, it is hard to keep pace with the time. The last but not the least, creativity is also important. Even a single innovative idea may be capable of helping an enterprise to take the lion’s share of the market.。
BEC商务英语考试中级口语对话集锦
BEC商务英语考试中级口语对话集锦bec的口语是考试的一个重要板块, 为了帮助大家在口语中拿分, 下面小编给大家带来BEC商务英语考试中级口语对话集锦。
BEC商务英语考试中级口语对话集锦11.Go across the street 过马路A: Let’s go across the street for a walk.B: Okay, sounds very nice.A:我们过马路走走吧。
B:好的,这主意不错。
2.Go around the lake 去湖边走走A: Would you like to go around the lake?B: Great idea!A:你想不想去湖边走走?B:好主意!3.How are things going? 怎么样?A: How are things going recently?B: Pretty good.A:近怎么样?B:很好。
4.How is your family? 家里人好吗?A: How is your family?B: They are doing well.A:家里人好吗?B:他们很好。
5.Let’s go and get some fresh air.我们出去呼吸一下新鲜空气吧。
A: After lunch, let’s go and get some fresh air.B: Good idea.A:吃完午饭,我们出去呼吸一下新鲜空气吧。
B:好主意。
BEC商务英语考试中级口语对话集锦2(1)A: We can offer you this in different levels of quality. B: Is there much of a difference in price ?A: Yes , the economy model is about 30% less. B: We’ll take that one .A: 这产品我们有三种不同等级的品质。
bec中级英语口语(汇总8篇)
bec中级英语口语(汇总8篇)bec中级英语口语第1篇SCENE② B 隔周,吉娜到老板的隔间去看他【我要提供你认股权】Vince: I want to 1) offer you more InfoKing stock 文斯:我要提供你资讯王的认股权。
Zina: When you hired me, you knew you were going to be low on cash, didn't you?吉娜:你在雇用我的当时,就知道你会缺现金,对吧?Vince: Let me To get more cash, I'll have to borrow more from Vikam, the 2) venture 3)文斯:容我解释。
为了要有更多现金,我就得跟投资我们的维康创投借更多的钱。
Zina: I know how it You don't want to give away any more of your future 4) profits than you have吉娜:我知道这种运作方式。
除非万不得已,你不会想把更多未来的利润拱手让人。
Vince: Instead of 5) increasing their 6) position, I want to increase文斯:正是。
我不增加他们的股权,反倒要增加你的。
语言详解A: I'm going to offer you a position in our sales 我要提供我们业务部的一个职位给你。
B: Thank谢谢您。
【I know how it 我知道规矩。
】这里的work不是指“工作”,而是指“事物运作的道理与规范”,类似于行规的概念:A:I am afraid we are going to have to fire我恐怕我们得要开除你了。
B:It's OK, I know how it You just don't like 没关系,我知道行规。
【英语学习方法】商务英语BEC中级备考:常用英语口语8000句
【英语学习方法】商务英语BEC中级备考:常用英语口语8000句●从起床到出门早晨好!goodmorning.goodmorning,john.(早晨好,约翰。
)goodmorning,mom.(早晨不好,妈妈。
)闹钟响了吗?didthealarmclockgooff?*gooff就是闹钟“响”的意思。
didthealarmclockbuzz?didthealarmclockring?该起床了!it'stimetogetup!it'stimetogetup!(该起床了!)idon'twannagetup.(我真不想到。
)it'stimetowakeup!it'stimetogetoutofbed.it'stimetogetready.快点儿下班!getupsoon.getupsoon.(快点儿下班!)idon'twantto.(我真不想起。
)你睡着了吗?areyouawake?*getup是动词,表示“起床”、“起”的动作。
awake是形容词,表示“醒了”、“没睡”的状态。
areyouawake?(你睡着了吗?)iamnow.(我刚醒。
)你不难受吗?areyoufeelingsick?areyoufeelingsick?(你不难受吗?)no,i'mjusttired.(没有,只是有点儿累。
)睡得不好吗?didyousleepwell?didyousleepwell?(睡得不好吗?)yes,isleptverywell.(嗯,睡得挺好。
)didyousleepwell?(睡得不好吗?)no,icouldn'tfallasleep.(哪儿啊,几乎没睡着。
)能够帮忙我关上闹钟吗?wouldyouturnoffthealarmclock?pleaseturnoffthealarmclock.(恳请把闹钟第一关了。
)你终于起来了。
youfinallygotup.youfinallygotup.(你终于起来了。
BEC中级-常考口语话题
一、员工管理(1) 激励员工,提高工作效率短语: staff motivation,working efficiency措施:financial: bonus, good salary, stock options,Benefits system: family-care allowance, sick pay, transport subsidy, relocation expenses, holidayallowance, overtime payCareer development: training,promotion,flexi-time,Psychology: acknowledgement from above, a more challenging jobOthers: comfortable working environment, first-class air travel, paid holidayTravel chances作用:?Training, for career aspirations.? Acknowledgement form above:satisfy staff’s psychological needs.?Flexi -time:Advantages:For staff, it can improve staff satisfaction level.This not only helps staff keep a better balance between life and work, but also can save them alot of time and money on road, so that they can control their hours better, and reserve time forfamily, hobbies and other private affairs. It’s especially useful for those living m iles away fromtheir working place, and those who have heavy family burdens.For companies, it can reduce office space and overheads.Disadvantages:(1) It’s not suitable for everyone because it demands lots of self-discipline and self-motivation.(2) Without supervision 监督管理system support and competition from colleagues, staff willfind it hard to stay motivated.(3) Many family environment isn’t suitable for home working. These may lead to low efficiencyand poor performance which will seriously affect our company’s development.Solutions:(1) People should have a computer at home with access to the Internet so that they can get intouch with the head office at any time.(2) Meetings should be arranged regularly for face-to-face communication and the share of ideasto encourage staff interaction.(3) Performance appraisals should be conducted on a regular basis to check staff’s workprogress and to see whether they manage their time well.Working at office:Staff will get more chance to communicate with each other, share knowledge and ideas,.?Good salary: i t represents a decent and comfortable life, and social status?Comfortable working environment: working condition is crucial for the healthand safety of staff?promotion: encourage staff to continue their efforts步骤:?了解员工的喜好: A staff survey should be conducted to identify 支持,认出,识别staff’s requirements and expectations, and to find out their likes and dislikes about the company.?对不同的员工有不同的激励方式:Provide different incentives 动机,刺激,激励的for different staff. To motivate someone with strong career aspirations志向,抱负,强烈的愿望, we can provide promotion. When they make a great achievement, they will be promoted to a higherposition. For those who are not interested in management, we can introduce financial reward system. As forsenior managers, we can suggest stock option, longer paid holiday, first-class air travel, private car, etc.Besides, flexi-time and family-care allowance should be provided for those with heavy family burdens. In aword, staff should be motived according to their needs and preferences.The importance to a company of having well motivated staffFirstly, well-motivated staff often work harder, think more creatively, and are willing to take moreresponsibilities, all of which are essential for /to the development and success of a company.Secondly, well-motivated staff can also help stimulate刺激,激励 their colleagues’ morale andcreate a dynamic working environment where everyone are encouraged to put their talents intofull play. This helps a lot to bring out the potential and creativity of individual and maximize thecollective force of a team.Thirdly, making staff motivated also can encourage efficient internal communication, and create apleasant atmosphere sharing mutual help and understanding.员工的晋升短语:promotion晋升时的重要考虑因素:?领导才能:leadership qualityA prospective 预期,未来,可能的candidate must demonstrate outstanding qualitiesof leadership, such as directing a team, coordinating the relationship among colleagues,allocating tasks, nurturing培养 talents. Because people on managerial positionsdetermine the performance of both individual and the company. (Because people onsenior positions can directly affect the company’s future performance).?良好的教育背景:good education background: A well-trained and well-educated candidate has rich theories for his job, which is the basis of knowledge thatwill be gained in the future work.?相关工作经验:working experience: People without relevant working-throat market, anexperience won’t be able to direct their subordinates. In today’s cutimproper instruction may crash the whole company.?个人品质:Absolute loyalty and commitment to the company have alwaysbeen priorities. An ideal candidate must demonstrate the merit of regarding himself asa contributor rather than a taker to the company.怎样获得晋升机会:?发展工作相关技能develop work-related qualitiesThese qualities include Professional skills and managerial abilities. Professional skillsguarantee excellent job performance, while managerial skills and abilities,contribute to successful team work.?个人品质personal qualitiesPersonal qualities such as absolute loyalty to the company, a strong sense ofresponsibility are also necessary when seeking an opportunity of promotion. In aword, you should present yourself as a contributor to the company rather than ataker, and take every chance to demonstrate to your boss your desire andcompetence for being a leader.?从你的领导那里学习,了解个人优势和劣势Learn from your superior, and find out the differences between the two of you, make constantefforts to promote your strengths and make up for the shortages.公司应当制定合理的提拔政策:?从内部晋升 promote from within instead of external recruitment好处,原因:?there are abundant human resources we can make full use of.?Furthermore, external recruitment needs extra costs and time fortraining?Recruiting external candidates will undermine the morale andproductivity of our employees, while promoting someone from withinhas a motivating effect. It can serve as a reward for staff withoutstanding work performance and encourage people to continue theirefforts.?On the whole, promotion-from-within contributes to both thecareer development of individual and the overall growth and success ofour corporation.措施:However, as a coin has two sides, promotion-from-within, sometimes ,can lead to internal conflict among employees.guarantee fair competition.? A clear description for the requirements of the job should be given, involvingprofessional skills, relevant working experience, educational background, andpersonal qualities as well as track record.? Set up a sound appraisal process and a fair promotion system. Make sure that all members are evaluated openly and honestly and their promotion is onlybased on their contribution to the company, rather than race, sex, or otherirrelevant criteria. As we all know, discrimination can largely under'mine逐渐削弱the morale and satisfaction of its victims, and even force them toquit their jobs.? Secondly, people in charge of interviewing should be someone who has experience in associating with people from different background, who isrighteous and can avoid personal bias and discrimination.Personnel management: the importance of internal promotion as an incentive for staff?员工的培训制定培训计划时,需要考虑的内容?Identify training needs:When arranging a training programme, it’s very important for you to fully understand your staff’s requirements, and the results they expect to achieve from the training. You need to have a deep talk with your staff and encourage them to write a personal development planfrom which you can identify their career aspirations and training needs. Getting staff positively involved in this process will make them feel valued and respected and in turn they will take more seriously the opportunity of learning new skills and make the utmost of it.?Divide staffAfter pinpointing 准确描述,精确的your goals, the next task for you is to divide your staffinto several groups according to their personal abilities and then train them towards differentgoals. For staff with a high level of skills you should train them towards the managingdirection, however for those who have relatively weak abilities, you should focus onimproving their basic skills and knowledge.(3) CostsBesides, you need to set up a clear budget beforehand, and take it into account all the time.The amount of budget directly determines what level of training you can use and how you willarrange it.普通培训?Language training: The globalization of economy and wide-spread international cooperation have made English an indispensable 必需的,必不可少的tool for businesspeople. As we all know, language is a central element in communication. Staff who can speaka fluent foreign language are more likely to build a good relationship with their foreign clientsand achieve excellent performance in overseas transactions. On the contrary, it may pose abarrier to your job and even results in conflicts if you can’t communicate in a way that can accepted or understood by your clients. Therefore, foreign language ability is of greatimportance for the development of both individual and the company.?Time management:?E-commerce:?Management skills:新员工培训如何使培训更有效-throat 激烈,凶残market./competition.in today’s cutHow to achieve an effective cooperation within a company (improve teamwork)Firstly, set up a clear objective, and let staff know exactly what each member should do duringthe cooperation and what results they are expected to achieve.Secondly, try to 哦foster 培养 a spirit of teamwork among the whole workplace, and letmembers from different departments and levels realize the importance of team work and thesignificant strengths of cooperation so that a good atmosphere of mutual trust and help will becreated. To achieve this, we can conduct some outdoor activities like rafting, sailing, and rockproblem-solvingclimbing to promote team spirit. These activities will not only increase staff’sabilities but also can make realize the limitation of individual so that they will appreci ate others’ capabilities better.Thirdly, company should open supportive channels to encourage efficient internalcommunication. Organise leisure activities, like a tea party to promote face-to-face dialogue in aopen, sincere, friendly and staff-oriented atmosphere where everyone can express their opinionsfreely.When all the members develop a strong awareness of cooperation, they would make joint effortsto achieve their common goal and ensure a higher level of performance.2.弊端:A.信息交流不充足Inadequate information exchange makes it tough for staff to 了解最新情况,并列的keep abreast with/of what is happening in the company.B.交流环境官僚化,不开放Existing bureaucratic management stule creates an unequalcommunication environment which focuses too much on giving orders rather than sharing ideas.5. 加强沟通的重要性As an effective way to enhance mutual trust and understanding and to create a dynamicworking environment, internal communication undoubtedly has lots ofadvantages.(1) It helps staff keep track of 跟踪,知晓情况,追踪possible problems in their own workand make sensible adjustments at the right time. Besides, they can also usethe ideas and opinions from others to improve their future performance.(2) It also provide a platform for staff to show their talents and put their ideas across other, sothat they can acquire recognition and appreciation from your boss(3) Praise and compliment from above will in turn gives people a strong sense of honor andaccomplishment, which will impel them to work harder.Therefore, internal communication is of great significance for the development of bothindividual and the company.The importance of involving staff in setting the objectives of a company’s business planA: Firstly, Getting staff involved in the objective-setting process will make them feel valued andrespected.You actually have fostered a spirit of teamwork and every member who belongs to the teamshare a common objective. In a team, people work more systemically andcoordinate better with each other. This helps bring out the potential andcreativity of individual and maximize the collective force of a team.Secondly, The communication among your staff will be greatly enhanced and a good atmosphereof mutual trust and understanding will be created.All of these benefits will in turn bring out a higher working efficiency and better job performance,both of which are essential for the accomplishment of your goals.How to ensure effective communication.As the leader of the company, you should open supportive channels to encourage internalcommunication. Firstly, organise leisure activities, like a tea party to promoteface-to-face dialogue in a open, sincere, friendly and staff-orientedatmosphere where everyone can express their opinions freely. Managersshould be encouraged to sharing information with their subordinates. Theyshould let employees keep abreast with what’s happening in the company, sothat they can make provision for any possible changes before they actuallyoccur. Secondly, excessive competitions between units may hoard, ratherthan share information. To avoid this, a supervision mechanism thatsimultaneously rewards and disciplines knowledge-sharing activities shouldbe put in place.(11)招聘与求职招聘找什么样的人experienced, have excellent communication skills, hard-working, enthusiastic about, outgoing.怎样找到合适的人1.选人方式External recruitment:A good way to revitalize the organisations. Applicants hired from the outside can be a source of new ideas and may bring along with them the latest knowledge acquired from their previous employment.Dis: There are so many uncertainties. It will cost us a lot of money and time in training, and itmay undermine the morale and productivity of the in-house employees.Promotion from within: promoting someone from within has a motivating effect. It can serve as a reward for staff with outstanding work performance and encourage people to continue their efforts.Dis: promotion-from-within, sometimes, can lead to internal conflict among employees and havethe potential for creating tension, breakdown rather than fostering cooperation and support.2. 招聘方法Put advertisements on newspapers, and internet. Because of low cost and wide coverage Internet has become a convenient and effective tool for recruitment, which can reach a large audience of potential candidates.We can also outsource it to professional recruitment agency, which can save us a lot of time and efforts.3. 吸引员工的方法A decent salary, financial benefits: bonus, paid holiday, sick pay, systematic career development plan.4. 树立公司的名誉Make the company known in your field. Organisations that enjoy good reputation in the business have greater competitiveness in attracting prospective candidates than their competitors.招聘员工时需要考虑哪些因素 (晋升的条件)1.工作经验(working experience)A prospective candidate must have rich experience in relevant working field. His performance in previous work helps us a lot in examining his capabilities and in determining whether he is competent for the job. Besides, applicants with abundance experience will also save us a lot oftime and money on training.2.个人品质(Personal qualities)High loyalty and commitment to the company have always been priorities. A perfect applicant should demonstrate the merit of regarding himself as a contributor rather than a taker to the company.3. 教育背景和学术成绩(Education background and academic achievements)A well-trained and well-educated candidate has rich theories for his job, which is the basis of knowledge that will be gained in the future work. The certificates and achievements he has gained are the evidence of his basic knowledge and skills. These are especially important for graduate recruitment and for job which requires lots of expertise.求职如何准备面试1.研究招聘广告(Study the job advertisement)Read between the lines and interpret what kind of person and what qualities the job really asksfor.2.了解要面试的公司(Learn about the company)Collect relevant information about the company have you applied for, such as its history, background, culture, short-term and long-term goals. Equipping yourself with all of the detailedinformation will help you perform better in the interview.3.了解个人优势Do a thorough evaluation about yourself to identify your priorities and to identify your strengthsand weaknesses and to determine whether you are competent for the job. Prepare a brief introduction about yourself, as well as some real-life situations that can manifest your talents and capabilities.4.心理准备(Psychological preparation)Don’t take the results too seriously. Regard it as a chance to acquire experience and improveself-confidence. You can calm yourself down by taking deep breath and by treating it as anordinary talk with old friends rather than an interview with examiners.5. 着装,举止(Appearance, clothes, manner)A decent dressing and elegant manners help you leave a good impression on the interviews. Thishas direct influence on the results and your career prospect. Besides, good looking can alsolargely enhance self-confidence.选择工作需要注意哪些1. Working conditionsWorking conditions can largely affect staff’s performance and efficiency. In a pleasant environment, staff are more productive and efficient and are more likely to bring out theirpotential and creativity.2. Management systemIn an advanced and people-oriented management style, staff will feel free to express their opinions, communicate with each other openly and create a dynamic atmosphere, which is essential for the success of a company.3. Career opportunityI prefer to work in a company which provides lots of training opportunities for staff to improvetheir professional skills and personal qualities. These are indispensable for their career development.4. SalarySalary represents your quality of life and social status.5. Additional benefits6. line of business: must be related to my educational background.7. location of the premises ( shouldn’t be too far away from home, and transportation there isconvenient)(6)降低工作压力短语:heavy workload,pressure, time managementHow to manage a heavy workload effectively, how to cope with pressure in work自己: 1. Training courses should be arranged to improve staff’s time management skills so that they can work more efficiently and reserve more time to relax themselves.2. Establish sports facilities and organize sports activities to enhance staff’s health awareness and to improve their health condition.3. Learn some useful tips to relieve the bad feelings, like listening to soft music, taking deepbreath, etc.公司: 4. Introduce better benefits system, involving family-care allowance, and flexi-time to burden caused by family, so that they can save more energy to cope with the alleviate staff’sstress on work.5. Besides, a psychological consultancy is also needed to care about staff’s mentalhealth.The importance of being able to cope with the stress in a jobA: In today’s cut-throat market, businessmen tend to take an increasing number ofresponsibilities and constantly bear the burden of heavy workload. If they can’t cope withthe stress appropriately, it will not only result in low efficiency and poor performance at workbut also lead to serious stress-related illnesses, such as high blood pressure, fatigue, etc. All of these will in turn largely reduce staff satisfaction level, which then further cause a high turnover rate, and seriously influence the operation and stability of the whole company.Therefore the ability to cope with the stress in our jobs is one of the necessary skills thateveryone should acquire in today’s business world. A strong anti-pressure ability can help usremain dynamic and motivated even in face of big challenges. On the other hand, it will also help us keep a better balance between life and work. Therefore, ,.. is of great importance, because it will benefit your whole life.(7)时间管理1. 加强时间管理的重要性:The importance of time managementIn today’s cut-throat market, businessmen tend to take an increasing number of responsibilities and constantly bear the burden of heavy workload. If they can’t manage their time well, it will not only result in low efficiency and poor performance at work but also lead to serious stress-related illnesses, such as high blood pressure, fatigue, etc. All of these will in turn largely reduce staff satisfaction level, which then further cause a high turnover rate, and seriously influence the operation and stability of the whole company. Therefore, the ability to controland arrange working hours is one of the necessary skills that everyone should acquire in today’s business world. A excellent time management ability can help us remain dynamic and motivated even in face of big challenges. From the perspective of family life, it will keep a better balance between life and work. Therefore, time management is of great importance, because it will benefit your whole life.2. 时间管理方法1. Make a list of tasks that you need to accomplish at the outset of each day and rank all tasks inorder of importance and urgency. This helps us identify our priorities and avoid wasting time on trivial matters.2. Make a sensible allocation of time and effort for each part of your businesses. This requiresyou to find out your prime time and leave it for your top priorities. During this creative time,you can achieve 80% of results with only 20% of the effort.3. Before starting your work, you should first make your office and desk neat and comfortable.This can help you stay motivated and bring out your potential and creativity.(9)工作安全与员工健康现状:1. some employees lack self-protection awareness and violate regulations and rules frequently.2. Many overused equipment is still in operation without proper maintenance and upgrade.原因1. Because of our lack of effective means of safety communication, supervisors can’t explainthoroughly the correct working procedures, potential hazards to staff.2. Inadequate inspection on working facilities also reflects managers’negligence in safetyproblems.加强公司安全管理应做哪些工作?适用员工Safety and health training is very important, especially for those handling hazardous chemicals, dangerous machines, or working in environment with potential dangers.A. 怎样提高员工的安全意识:1. 参加培训(1) Inform staff of relevant rules and regulations, and demonstrate to them the correctoperational methods of office facilities. We should also warn them what serious consequences it may cause if they don’t follow rules.2. 举办考试(2) Examinations and seminars should be organized to constantly strengthen staff’s self-protection awareness.3. 建立监督机制 A supervision mechanism should be put in place to enforce theimplementation of rules and regulations and to discipline those who violate so that they willnot commit the same mistake again.B。
BEC商务英语中级考试口语归纳整理
BEC商务英语中级考试口语归纳整理Part1拖时间技巧well,in my opinionSorry,could you repeat it again?Pat2开头技巧1.When it comes to Ving……The first thing we should consider is the+/+plays a very important2.In addition to(1)++should also be taken into consideration.3.What's more,in my opinion,++is also a very important factor when you……Part3表示赞同Absolutely!I m quite here with uyou are right,it's a very good ideaI can not agree more.Yea,as I was saying……正如我刚才说的表示抱歉I m sorry to hear that……积累句型In my opinion,it is essential that company should ofter training program……It's necessary for our company toI suggest thatWe should also consider/sth should be taken into consideration 1.can.so that,can/will……Company can offer/introduce/provide/offer/set up/establish/ attach great importance topay attention to(flexitime/flexible working hours)so that/in this way……employees will feel less stressed and happier both at work and at homeEmployees can retain a healthy balance between work and life There's less conflict between work and home life2.总结whichHelps/encourages/enables/motivate employees to achieve Which enhances/improve/promote(efficiency)(skills),which contributes to、3.If……sb.will/canIf team members develop a strong awareness of cooperation They wll understand each other's capabilities and limitation Make collective efforts to achieve the common obj ectives/goals and ensure a higher level of work efficiency.4.When……they will/canWith necessary skills,they can deal with the routine work more effectively词组总结主语(our)company Interviewer/recruiting department公司运作与管理Timely communication及时沟通Group Decision making集体决策Mutual trus共同信任full cooperation通力合作time management 时间管理Have a direct impact on the success and failure of the team 对于团队成功与否有直接影响激动员工的做法((motivation)offer extra allowance提供额外津贴[benefit packageset up benefit system建立福利制度{rewarding system) introduce bonus scheme引进福利金项目Introduce more benefit programmes引进更多福利项目Introduce Flexitime/flexible working hours弹性工作时间Flexible benefit programmes like childcare儿童托管Create a pleasant working environment创造和谐工作环境Provide exercise facilities to enhance employees'heam提供锻炼设施增强体质Provide training programmes/session提供培训offer employees opportunity for promotion/promotehigh-potential staff……when employeesget promoted金句Have a better understanding o更好地了解Have a better working performance有更好的工作表现Have a bad influence on company developmentShare a trusting relationship相互信任Feel free to express their views自由表达观点Understand each other's capabilities and limitations了解对方的能力与不足Communicate with each other timely/effectively及时沟通/有效沟通Bring out potentials and creativity of individual激发潜能和个人创造力Make collective effort to achieve the common goals共同努力达到公司目标Ensure high level of working efficiency确保工作高效cooperate with each other more effectively合作得更有效率Balance work and daily life平衡工作与家庭Manage time better更好管理时间Become more organized and feel ease with routine work变得有序且轻松应对日常工作Better ad ust to work pressure更好话应工作压力Strive for long-term prospects and growth力争长远发展Have/undertake the social responsibility to protect the environment承担社会责任保护环境Minimize waste in operations减少浪费Will Pay of获得回报团队合作Teammates队友Well,I think it is a good idea that.Yes,we need to figure out the focus ofYes,I quite agree with youWhen team members are motivated,they can give good pertormance in workNurture team dynamics培养团队活力Drive team success引导团队胜利Form an effective team建立有效率的团队develop employees' motivationimprove communication within the team提高团队沟通Develop strong awareness of cooperation养强烈的合作意识怎样增强团队精神(Promote team spirit)Provide team building games团队建设游戏outdoor activities raft ing/rock climbingOffer training programmes on team building提供团队建设培训Revitalize morale激发士气increase productivity/enable employees to be more productive 增加产量人力资源管理招聘interviewer/candidate/applicantapply for a job/position as申请职位interviewing skills试技能career development职业发展personal quality个人品质The ability to think objectively客观思考的能力招聘广告内容location/name address/telephone/family members time-consuming耗时的company reputaton公司名声affect the satisfaction of影响满意度appraise and improve performance评估和提升员工表现Attach great importance to/pay attention to重视deal with ditterent people和不同的人打交道处理raise questions提出问题招璃员工考虑什么Previous experience经验Job-related skills工作相关技能qualification资质Personality tst like to be challenged/optimistic/solve problem independentlyEducational background教育背景applicants who are well educated is preferableCompetitive wages/high salary招聘启示内容/要求总:The advertisement should be well-designed and cover the general information of our companyon such as time/address/contact details1.Get information of the applicant's family status家庭状况2.Have experience in association with people fromvarious/different backgrounds和不同的人打交道的经验3.The description of applicant's qualification咨询描述4Career needs of the applicants职业要求5specitic salary确切工资basic salary基本工资广告招聘ob advertisement Advertise the post广告招聘Nowadays,advertising is one of the most common methods of attracting applicants招聘方法to fill the job vacancy填补职位空缺1有影响力的当地报纸we can put an job advertisement in the Influential local newspaper or on theinternet/Advertise the job vacancy in the newspaper and magazineone of most effective way of finding approprate candidate recruiting right people2网络招聘esign a recruiting website and advertise the job on the intemet3.business card4代理公司帮助selecting staff is difficult and time-consuming and our manager lack the skills of findingthe right people so ask a recruitment agency company to do the recruitment job for usbe suitable for/be interested inAttract new staff/qualified staf吸引新员工有资历的员工Like to work in a company with good reputation在声誉好的公司工作Form a reliable company image建立可靠的企业形象Company with good reputation usually has good management systems and the space/opportunity forpositon promotion好的管理模式和吾升空间机会Publication出版物applicants申请人Advertisement广告company image公司形象Fill the vacancy填补空位Attract ideal applicant吸引理想员工It is also important to consider advertising fee/costBe around the company s budget在预算之间Newspaper is the most cheapest way of reaching large numbers of readersThe money we invest will surely pay o"投资青定会取得回报publicize our company宣传公司人员流失Reduce staff turnover/keep staff turnover low减少员工流失Career development职业发展talents人Practice惯例业务实践retain留住recruit the best employees Recruit the right/appropriate sta招聘合适的员工It is time for us toto lace the problem and solve the problem, or we will lose more talents and sufferQuit for individual reasons,such as problem concerning family, career growth,space for promotion减少人才流失方法make constructive suggestion建设性意见1.promote high-potential managerial staffs to higher position. 2Hire staff members who are a good match for the positon3Target at the ideal candidates以理想应聘者为目标Ensure candidate's skills match the job确保候诜人4.It is better tor to find out why the candidate left the previous/last job市场营销In order to beat the competitors打败竞争对手Attract existing and potential customers吸引现有和潜在客户Boot the sales of the product增加该商品的销量市场营销的方法1做市场调查dovconduct market research/survey-Aim at target market/potential customers对准市场在客户-identity target customersImprove customer satisfaction顾客满意度2定价pricing strategy/set pnces…reasonable/affordable/competitive/moderatereasonable and competitive价格合理有克争力so that our potential will be more willing to buy our3.online marketing网上广告internet advertisingpublicize product by the intemet宣传产品attract online customers网上顾客4.搞促销carry out sales promotion/promotional activities launch a promotion activity促销provide after-sales service increase customer satisfaction 顾客/enhance brand awareness企业5Launch an advertising campaign打广告6.Free samples免费样品leaflet传单loyalty scheme忠实顾客项目trade show展会。
BEC商务英语中级口试指导 56个情景对话
BEC商务英语中级口试指导(1)1.Cash award 现金奖励A: How about cash award to push the sales?B: We can consider that. But how much should we offer?A:用现金奖励来推动销售怎么样?B:可以考虑,但给多少呢?2.Close the deal 完成交易A: We need to close the deal as soon as possible.B: I understand. We need cash.A:我们得尽快完成交易。
B:我明白,我们需要现金。
3.Cold calls 电话推销A: Do we make cold calls?B: We don't. It's not very effective.A:我们做电话推销吗?B:不做,电话推销不是很有效。
4.Collection of payment 回款A: What is the term of collection of payment?B: Thirty day net.A:回款的期限是多长时间?B:30天不加息。
5.Customer visit 客户参观A: There will be a customer visit next Wednesday.B: We will get prepared.A:下周三有客户来参观。
B:我们会做好准备的。
BEC商务英语中级口试指导(2)1.Discount 折扣A: The customer is asking for a discount. How much is the limit? B: Don't go over ten percent.A:客户在要求打折,多少是上限?B:不要超过10%。
2.Good deal 划算、好交易A: I just bought a new Toyota Camry for $19,000.B: That is a good deal.A:我刚刚花一万九千美元买了辆丰田佳美车。
商务英语考试中级口语对话整理
商务英语考试中级口语对话整理为了帮助大家提高口语,下面小编给大家带来商务英语考试中级口语对话整理,希望对你们有所帮助。
商务英语考试中级口语对话整理11.Q:What make you think you would be a success in this position?(你如何知道你能胜任这份工作?)A:My graduate school training combined with my internship should qualify me for this particular job. I am sure I will be successful. (我在研究所的训练,加上实习工作,使我适合这份工作。
我相信我能成功。
)2.Q:Are you a multi-tasked individual?(你是一位可以同时承担数项工作的人吗?) or Do you work well under stress or pressure?(你能承受工作上的压力吗?)A:Yes, I think so.A:The trait is needed in my current(or previous) position and I know I can handle it well. (这种特点就是我目前(先前)工作所需要的,我知道我能应付自如。
)3.Q:What provide you with a sense of accomplishment. (什么会让你有成就感?)A:Doing my best job for your company. (为贵公司竭力效劳。
) A:Finishing a project to the best of my ability. (尽我所能,完成一个项目。
)4.Q:If you had a lot of money to donate, where would you donate it to?Why?(假如你有很多钱可以捐赠,你会捐给什么单位?为什么?)A:I would donate it to the medical research because I want to do something to help others. (我会捐给医药研究,因为我要为他人做点事。
剑桥商务英语中级常用口语.doc
剑桥商务英语中级常用口语
1.Are we all set? 我们完事儿了吗?
A: Are we all set?
B: I have one more question.
A:我们完事儿了吗?
B:我还有一个问题。
2.Get involved and contribute 积极参与和贡献
A: Everyone needs to get involved and contribute during the discussion.
B: We will try our best.
A:大家在讨论过程中要积极参与啊。
B:我们将会尽努力。
3.Get started 开始开会
A: Okay. Now we got everybody. Lets get started.
B: Lets start with the agenda.
A:好了,大家都到齐了,我们开始开会吧。
B:那就先讨论一下议程。
4.Jump in 插入、插话
A: If you have any questions, jump right in. B: I will.
A:有问题的话,尽管插进来。
B:我会的。
5.Kick off 启动
A: This meeting was to kick off the program. B: How did the meeting go?
A: Pretty well. I think we got a good start. A:这是个项目启动的会议。
B:会议开得怎么样?。
bec中级口语自我介绍
bec中级口语自我介绍
大家好,我叫XXX。
很高兴有机会在这里向大家介绍一下自己。
我是一个来自中国的学生,在过去的几年里一直在学习英语。
首先,让我介绍一下我的家庭背景。
我家里有四口人,父母和一个弟弟。
我很幸运地拥有了一个非常温暖和支持我的家庭。
我的父亲是一名工程师,我的母亲是一位教师。
弟弟还在上小学。
关于我的教育背景,我目前正在读大学,主修经济学。
我选择这个专业是因为我对经济学和商业管理非常感兴趣,并且希望将来能够在这个领域发展自己的职业生涯。
我也参加了一些与经济相关的实践项目,例如实习和研究项目,这些经验让我更加深入地了解了经济学的理论和实践应用。
关于我的爱好,我喜欢阅读和旅行。
阅读让我探索不同的世界和思想,开发我的想象力和思维能力。
旅行则让我体验不同的文化和风土人情,拓宽我的视野。
我还喜欢运动,特别是篮球和足球。
这些爱好不仅让我保持身体健康,还培养了我的团队合作和领导能力。
最后,我想谈谈我的学习目标。
我希望能够提高我的口语和听力能力,更加流利和自信地与他人交流。
我计划多参加口语训练和交流活动,以及找一些英语母语人士进行交流,提升我的英语水平。
这就是关于我的简短自我介绍。
谢谢大家的聆听!。
BEC中级口语(整理版)
BEC中级口语第一讲ⅠPresentation ExamplePART 2: Mini-presentationA: WHAT IS IMPORTANT WHEN…?Selecting applicants for a job•Working experience•Personal qualitiesSample 1I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider.First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience.Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative.Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe; a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreign languages will have a better chance to get the job.Sample 2As we all know, the criteria used by HR professionals in screening and selecting applicants normally include such factors as working experience, personal qualities and communicative skills.Firstly, we pay a lot of attention to working experience of the applicant. A person with a solid record of related experience is more likely to fit in with a new company. Therefore he or she can be trusted to fulfill the tasks and solve the problems in a more professional and competent way.In addition to this, we also look at the personal qualities of the applicant. Does he or she has integrity, perseverance or …can do‟spirit? Surely any organization can benefit from the reliability, devotion and enthusiam of its employees.Finally, good communicative skills such as interpersonal skills and team spirit are also becoming an important precondition in selecting qualified employees.B: WHAT IS IMPORTANT WHEN…?Preparing for a job interview•Studying the job advertisement•Finding out about the companyBefore you go for an interview, you must make preparations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc.Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assure the interviewer that you have all the qualifications required, so you are the right sort of person they are looking for.Secondly, you should know more about the company, such as its profile, structure, existing problems,requirements, campaigns and future plans. As a Chinese saying goes: “know the opponent and know yourself, and you can fight a hundred battles without defeat.”Finally, you should also prepare yourself psychologically and this will help you combat stress. Rehearsing the interview with your friends, for example, is a good relaxation exercise that can install confidence in you.ⅢPresentation Discourse Management1.Opening SentenceWell, I‟d like to make a short/brief/mini/one-minute presentation on the topic…2.Body (一般讲2-3个要点,根据语速和知识点调整)First,…Second….Third,…3.Closing SentenceAnyway, that‟s why I think so.Thank you very much.Thank you for taking your time.Thank you for listening.第二讲ⅠConversationPART 1: Exchange personal informationanswering questions, responding to a comment or participating in an exchange or greeting.Activity 1:Asking each other’s name (including spelling), hometown, occupation, hobbies*(必考)Further probing: describe your hometown (location, city, town, village) climate, population, etc.Further probing: describe your occupation/ or major (if student), likes and dislikes about your occupation.* Further probing: asking each other about marital status/ with or without boy friend/girlfriend. (X)Asking for opinion on married/single life, which is better? (X)第三讲ⅠConversationAsking about personal views.1.Why do you study English?2.Why do you want to study business?3.What do you think of some modern methods of payment (credit cards, cheques, bank transfers)?4.What role does the computer play in modern business?5.What are some necessary steps for preparing a business trip overseas?6.Which kind of office would you prefer to work in, cellular or an open-plan office?7.What do you think of international trade?8.How to deal with customer enquires on the phone?9.Transportation: (What is your usual means of transportation? Compare the various means oftransportation)10.Health and safety in the workplace (How to ensure a healthy working environment for employees? Whatare some health hazards in the office/factory shop? What safety measures should be adopted in the workplace?)11.How to keep a balance between growth and environment protection?12.Radio and TV (What are your favorite/TV programs? Why?)13.What kind of role does advertising play in promoting your products/services? Which form of advertising ismost effective in your opinion?14.What are the required qualities of a modern manager?15.What do you know about flexible time?第四讲ⅠLife English ---- Talking about money1.If you have money, you can easily make money.Money makes money.Money begets money.钱生钱If you are in debt, you lose your self-respect. You lose your motivation.失去动力Your debt continues to grow.You start to worry.You need to borrow more money.You get even deeper in debt.2. Money comes. Money goes. The memory is always there,though.Money talks. Money rules. Money is power. 3.It goes out as fast as it comes in.You‟re a spendthrift.Don‟t squander your hard-earned money.Put your savings in the bank.Never live beyond your means.不要入不敷出live within one‟s meansBe a good consumer/client. Be a smart shopper. Be a clever buyer.ⅡPresentation Topics Team WorkWHAT IS IMPORTANT WHEN…? MANAGING A PROJECT●ENCOURAGING TEAMWORK ●KEEPING TO SCHEDULE WHAT IS IMPORTANT WHEN…? CHOOSING PEOPLE TO WORK IN TEAMS ●V ARIETY OF EXPERIENCE●PERSONAL QUALITIESKey point: improve working efficiency.This plays a crucial role in the commercial practice in Western world.Explain the importance of team work:a.Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people,so it will definitely improve the quality and efficiency of the work.b.If the participants worked together, it would be easy for them to come up with creative/original/brandnew ideas. This is particularly valuable for a relatively complex work, for the people working in a team, if one of them gets stuck(卡住了) on a matter, others/the rest could chip in their ideas(share their ideas) and get the problem sorted/solved. But if you work on your own, for instance, you are the sole manager in the department.c.If people did not work as a team, everyone would have to wait for the decisions made by the managerand it was not easy to get people to take on responsibility for anything.d. A huge and complicated project is not possible to be completed/done by merely one person. Forinstance, 3 Gorges project(三峡工程)-a huge amount of money, 30 million people have to emigrate to elsewhere, a lot of commercial contractse.You will get bored quickly if you work on you own. But if you work in a team…f.Working in a team can increase personal awareness of abilities and complementary skills in colleague. How to improve teamwork:Common objective; general ideas; friendly atmosphere; not bossy; patient; good manners; modest; leadership; good interpersonal skills; variety of experiencea.Variety of experience and a broad horizon(开阔的视野) would help to tackle/handle/look after/dealwith/take care of urgent matters and establish/set up his or her personal prestige. Well-experiencedstaff are capable of overcoming storms and crises.b.On coming across problematic issues, new or inexperienced staff usually will feel depressed and evenstart to panic. One or a number of experienced staff will, in this kind of situation, automatically become the spiritual leaders of the team and can get the issues in question solved(解决问题) quickly.c. A wide range of experiences are important to a team member, because you never know what kind ofproblems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out the problem with your knowledge which is based on your past experience. Personal qualities:a.The basis of the team work is mutual trust and friendly atmosphere.b.Good manners, not too bossy, patient, modest, leadership, good interpersonal skills.Project ManagementWHAT IS IMPORTANT WHEN…?MANAGING A PROJECT●ENCOURAGING TEAMWORK●KEEPING TO SCHEDULEKey points: Team work, time pressure (keeping to the schedule)Time pressure:a. A well-designed schedule can clarify yourself to(使某人非常清楚)the project. You shouldensure/guarantee that you would be running before the schedule rather than after it. (ahead of/on /behind schedule, meet/keep the deadline)b.Time is always of essence for a project.(of great significance=significant)c.Failure to keep to the schedule will result in/cause late completion.te completion will lead to: civil litigation(民事诉讼), injured party will become entitled to claim(有权提出索赔)compensation/entitled to sue the breaching company.e.When the project is being processed/in the course of carrying out the project, there will be a lot ofcommercial activities involved. Such as investment banks advance cash; raw material supply, planning permission, sub-contract/outsource. Failure to stick to the schedule will affect above matters.CompetitionWHAT IS IMPORTANT WHEN…? DEALING WITH COMPETITION ●PRICING POLICIES●ADVERTISING STRA TEGIES WHAT IS IMORTANT WHEN…? SETTING PRICES FOR NEW PRODUCTS ●PRODUCTION COSTS●COMPETIORS‟ PRICESKey points:Pricing; Advertising; Production costs; Competitor‟s price; Marketing; a wide range of services and products/ product diversificationPricing:a.(For a consumer): all consumers would like to go for(追求)higher quality and less expensiveproducts(价廉物美). It is a common sense.b.(For a manager): correct pricing policies can capture a large number of consumers in a short period oftime.c.For a newly established company: correct pricing policies are particularly important for newlyestablished businesses. The major task for them at the early stage is to draw the public attention and make their company and their brand known to the public. When a new product is put into market, there may be very few people knowing/who know about it…(e.g.Thai curry source) Competitors’ price:a. Once a new product is put into market, it will immediately face the competition from rivals. The price war sometimes can be incredibly fierce and crude.b. Competitors‟ price will mirror (反映) the consumers‟ attitude about certain products and thesatisfaction about their prices.c. If you fixed the price higher than your rivals without higher quality of service, you might soon findyourself in an unfavorable situation.d. Correct pricing policies could also defeat some competitors in a short period of time. For example:Safeway, Tesco price war against all small bread manufactures. In this case, Safeway and Tesco fixed their price for 7p per loaf, which is 23p cheaper than their competitors‟ offer. As a result of this, in 35 days time, most of their competitors went into liquidation /go into insolvency/go bankrupt.Advertising strategies:a. The fundamental task for a company is to make its products and itself known to the public. There aremany ways to achieve this, advertising is the most important one.b. Advertising through different media can cover nearly every corner in the world. The main channelsare:TV;Radio;Internet;Newspaper; Poster;Magazine;Short message (send a text on the cellphone)c. The advantage/point of advertising is not only about propagandizing your company but alsocompeting against/with your rivals. A company, through proper advertisements, can manage to introduce the advantages of their products comparing to their rivals‟, and therefore convince the consumers that their products would be the right choice. For instance, Car manufactures can put in their new designs to the ads, e.g. ABS, double airbags to convince the prospective customers that their cars are safer than others.第五讲Ⅰ Life EnglishTalking about time 1.Do we have time for that?How much time do we have left? Are we on schedule?Do we have time? Are we making good time? 2. Time passes by too swiftly. Time waits for no man.Enjoy life while you ‟re still young.Don ‟t miss any opportunity.Don ‟t pass up any good chances.3. Time is important.Time is valuable.Time is precious.Do as much as you can every day.Take every opportunity and chance given to you.Don ‟t waste any time.Ⅱ Presentation TopicsMotivating staffWHAT IS IMPORTANT WHEN …?MOTIV ATING STAFF● FINANCIAL BENEFITS ● CAREER DEVELOPMENT OPPORTUNITIES WHAT IS IMPORTANT WHEN …?INTRODUCING A REWARD SYSTEM FORSTAFF● PURPOSE OF THE REW ARD SYSTEM ● TYPES OF REW ARD OFFERED WHAT IS IMPORTANT WHEN …?AIMING TO REDUCE STAFF TURNOVER● FINANCIAL INCENTIVES ● CAREER STRUCTUREKey points: Financial benefits; Career development/structure; reduce staff turnoverFinancial Benefits:a. Managers, company owners and supervisors have always been frustrated and bewildered byemployees with little or no motivation.b.Staff always want reward for their contribution to the company and what they are worth. Such factorsare just like market forces. The fundamental reason of looking for a job is to get pay. Staff do the job what they are paid for. However, quite often, the staff work overtime under their managers‟ demand. If the company fails to give proper financial benefits staff might subsequently feel not being fairly treated, and therefore frustrate their enthusiasm for their work.c.Staff want some sort of recognition for the job that they do. Correct financial benefits plan will arousetheir enthusiasm; otherwise they would feel being ignored.d.The job that the staff are doing is not always interesting, or the working environment may not bepleasant, or their colleagues might not be very helpful and cooperative. In this kind of situation/under the kind of circumstance, the staff would become stressful and uninterested in their job. Correct financial benefits can normally distract staff from their dissatisfaction with….Career development/structure:a.Job-hunting is always a two-way process. On one hand, the employees look for their ideal jobs, on theother hand the employer, at the same time, look for competitive people. An employer has a number of methods to attract the best people into its business. Such as high pay, traveling opportunities, company cars and training/career development opportunities.b.Good educational background is not the only element that the future employers will take into accountwhen they look for someone in the job market. Postgraduate qualifications and professional trainings are equally or even more important than the higher education degrees. When the HR managers only have 30 s econds to go through each applicant‟s CV, the sector that will catch their eyes are normally your qualification and professional training experiences, which show whether you suit their vacant positions.c.Nowadays, very few people would like to go for that kind of job-for-life posts. They all wish to havetheir jobs better and better. If an employee is able to get the opportunities to obtain some sort of professional training during the course of employment, this experience will definitely enhance his value in the employment market and therefore benefits his future job-hunting.d.So in the two-way job-seeking process, while the employer is choosing its favorite people, the wisefuture employee will consider the training and career development opportunities with his/her future employer and try to make himself/herself more competitive in the employment market.ⅢBusiness Dialogu e1) Negotiating a Job OfferEmployer: would you consider an offer of $56,000 per year?Ms. Wilson: What kind of benefits are talking about?Employer: Our standard package includes health insurance, two weeks vacation and a company car. Ms. Wilson: Are these things negotiable?Employer: Uh…not normally. What do you have in mind ?Ms. Wilson: Vacation time is important to me. I would be willing to give up these other items in order to receive more vacation days.Employer: What an interesting idea, Ms. Wilson. Would you also be willing to accept a cut in initial salary?Ms. Wilson: possibly. What do you have in mind ?2) Employee Pay RaiseBoss: You have done an excellent job this year and we are pleased with the results.Employee: I am glad that you have been happy with my performance.Boss: As a result of your performance, we happy to offer you the position of manager.Employee: Does this title come with an increase in salary?Boss: Yes, it does.Employee: Can you give me the specifics ?Boss: Your monthly gross salary will increase by $500.Employee: That sounds fair.3) Asking for a RaiseMr. White: So, tell me: what makes you think we should give you a raise?Miss Small: I‟ve got several good reasons. I‟ve been here several years, my work has proven to be good,and I‟ve noticed that people in comparable job s get paid more than I do.Mr. White: Salaries are confidential ; how do you know how much money these “other people ” make? Miss Small: Well, I‟ve noticed all the new cars around here, for one thing.Mr. White: Those are company cars provided to the sales staff for their business trips. Also, someemployees receive sales commissions . So good salesmen will naturally earn more.Miss Small: That ‟s understandable. Well, rather than comparing my salary with someone else ‟s, perhapswe could talk about my job performance. Surely you ‟ve noticed the extra hours I‟ve put inrecently? If I were being paid an hourly wage , with the standard time – and – a – half forovertime, I‟d be earning much more.Mr. White: I see you point. However, it might be hard to get a raise approved. Profits were down lastquarter, and the whole company is tightening its belt , so anything that affects the annualbudget is hard to get approved. But I‟ll tell you what I‟ll do. I‟ll give you a one – time bonusfor your recent hard work. And I‟ll try to arrange some sort of compensation for any futureovertime.Miss Small: That would be very good of you, Mr. White.4) Asking for a RaiseMartin: Mr. Smith, I have been doing some industry research and was shocked to learn that theaverage salary for a position that is similar to mine pays, on average $2,000 more per yearthan I am currently making.Mr. Smith: What are you basing this information on?Martin: First and secondary research. I hope that you can address this concern immediately as I find itvery disturbing .Mr. Smith: Yes, I will. We are very happy with performance and want to continue our good workingrelationship.Martin: I wish the same. As such, I hope you will seriously consider a pay increase.Mr. Smith: Let me take this up with the Director and get back to you immediately.Ⅳ Conversation Notes注意:1. 考试中不要说 “Pardon?”2. Never say “sorry” in examination!3. 没听清可用以下说法I don‟t quite understand you. Would you explain it a little bit for me?I am not sure what you are getting at. Would you express it in another way?第六讲Ⅰ Life Englisheating1. I am hungry.I ‟m hungry as hell.I ‟m hungry as a wolf.I ‟m starving. I ‟m starved. I feel like I ‟m starving to death.My stomach is empty. My stomach is growling. I could eat like a horse.2.I‟m really hungry. I‟m feeling weaker by the moment.I need to eat something nutritious. 3.Let ‟s eat.Let ‟s dig in. Let ‟s pig out. Let ‟s mounch out. Let ‟s chow down. Let ‟s indulge ourselves. 4. It ‟s delicious.It tastes great.It ‟s out of this world.This meal is fit for a king.This meal was made in heaven.I couldn ‟t ask for a better meal.5. I ‟m full.I ‟m stuffed.I can ‟t eat another bite.I ate too much.I need to take a rest.I need to take it easy.Invite sb. to dinner1. It ‟s on me.It ‟s my treat.Be my guest. Let me pay the bill. Let me foot the bill. Let me pick up the check.2. Pick your position. Select what you like. Choose whatever you wish. It ‟s your choice. It doesn ‟t really matter to me. I don ‟t have any preference.3. Can I get you something? Do you need anything? What would you like? I ‟d like to invite you out to dinner. Do you have any preference? Are you hungry now, or would you like to eatlater?4. I ‟m easy to satisfy.I ‟m easy to please.I have simple tastes.I don ‟t need any fancy food.I don ‟t need anything special.McDonald ‟s would do me fine, if it ‟s OK with you.5. What do you recommend?What do you suggest?What do you think is best?What ‟s good today?What ‟s your most popular dish?What ‟s this place famous for?Ⅱ Presentation TopicsBusiness PremisesWHAT IS IMPORTANT WHEN …? RELOCATION A BUSINESS ● LOCAL WORKFORCE A V AILABLE ● LOCATION OF SITE WHAT IS IMPORTANT WHEN …?CHOOSING RETAIL PREMISES TO RENT ● LOCATION● LENGTH OF CONTRACTKey points: location of the premises; local workforce; rent a premisesLocal workforce:a. Might technology support and skilful workforce are the two crucial elements leading a modernenterprises to success. So when locating a business, the management people in the business got to consider local workforce.b. Skilful workers are just li ke the hands of a business, they are the direct creators of company‟s profits.c. The diversity of the workforce‟s skills will diversify the quality of the products. (Swiss watch,Volkswagen cars)d. Skilful workforce is particularly important to hi-tech oriented companies. The hi-tech products requirethe company to maintain a strong research and development team, which are normally the more valuable assets of the company.e.When locating a business, the managers need to consider whether the local workforce is capable ofproducing such a strong R&D team.f.Moreover, cheap local force will certainly reduce the production costs. (Consider why many foreigncompanies choose China as their manufacturing base)Location of the business site:Consider the following issues:a.Whether it is convenient and easy for raw material supply and transporting out the products.b.Whether it is easy to get access to the electricity, water, gas and other supporting energy supplies.c.Whether it is convenient for most of staff to go to workd.The property price theree.Environmental issuesf.Planning permissiong.Tax liabilitiesThe length of the contract:a. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to incur, such as assignment, service charges, and rent review clause.MarketingWHAT IS IMPORTANT WHEN…? AIMING TO REACH NEW MARKETS ●MARKET RESEARCH●ADVERTISING WHAT IS IMPORTANT WHEN…? ADVERTISING A NEW PRODUCT ●TARGET MARKETS●CHOICE OF MEDIAMarket research:a.Marketing is the performance of business activities that direct the flow of goods and services fromproducer to consumer or user.b.Marketing research is always the first step before the company gets into the market.c.The fundamental goal of marketing is the satisfaction of consumer needs. No organization can survivefor long without meeting consumer needs. People will simply not purchase a product or service that they do not need.d.Thus, any organization, if it is to be successful, must proceed from the goal of customer satisfactionand adjust its programs to deliver an offering meeting consumers‟ needs.e. E.g. foreign medium and high range car manufacturers did not attempt to enter into the Chinesemarket until recent years, because following market researches, they discovered that Chinese consumers, in general, could not afford to buy and maintain expensive cars. …f. E.g. Pizza, Pasta…g.Talking about Market Research✧The company has done a lot of market research for the product.✧Can you tell me how a company starts selling a new product?✧Do you often carry out/conduct market research?✧What‟s objective of market research?✧One of the purpose of market research is to find out whether there‟s a market for the product.✧We did a detailed market analysis.✧Market research is actually an analysis of a specific market for a particular product.✧We have to run the market test for two months.✧We have a wide product range.✧The stock market is uncertain at the moment because interest rates are falling.Advertising:a.Advertising is the most useful way to propagandize a company‟s products and make them known tothe public. Advertising is also the way to get the products orientated. (E.g. whether the products are for female/male market, high earning people or low earning people. Sports shoes… perfume)b.When a dvertising a new product, it is essential to consider the target markets. Consumers‟ needs in thetarget market.c.Choice of media: see Advertising Strategies.ⅢBusiness Dialogue1) Market PotentialAndy: Thank you for your interest in representing our product.Janet: I have heard many excellent things about your company and have experienced first – hand the capabilities of your computers.Andy: What are your initial thoughts of our computers in China? Is there a market?Janet: I am very optimistic about the market opportunities in China.Andy: We agree. Based on our initial market research the findings are very positive.Janet: I am not surprised. Having been a player in the computer industry in China for the last decade,I have witnessed firsthand its Phenomenal growth.2) Target MarketMichael: Our target market is large corporations and government agencies. They have the most need for our computers.Ann: I have extensive government contacts and rich experience working for Fortune 500 companies.Michael: I see from your resume you tell us about your experiences with these companies in China? Ann: I have held numerous management positions and been responsible for nationwide sales for IBM.Michael: Can you elaborate on your sales experience?Ann: I was responsible for building a sales team from 10 to over 150. Sales during my tenure increased 150%.第七讲ⅠLife English1I owe you.I owe you one.I owe you a big favor.I appreciate it.I‟m much obliged.I‟m indebted to you.2.Thank you.Thank you very much.I can‟t thank you enough.I‟m grateful.I‟m really grateful.I‟m more than grateful.。
BEC中级口语练习整合
BEC中级口语练习整合1.BEC中级口语练习:邮件过多怎么办Ⅰ.核心学习:What to Do When You Get Too Many Emails 收到过多的电子邮件怎么办Michael: My computer is really going crazy today.迈克尔:今天我的电脑真的要发疯了。
Billy: Have you tried re-booting it?比利:你试过re-booting (重启动)了吗?Michael: I think the Big Kahoona would be really angry if she saw me kicking my PC.迈克尔:我觉得如果让头儿看见我踢我的电脑,她会很生气的。
Billy: I don't mean that you should kick you computer! Have you tried to restart it?比利:我不是说你应该踢你的计算机!你试过重启动了吗?Michael: Do you think that would help?迈克尔:你觉得那有用吗?Billy: Maybe. What error message are you getting?比利:可能。
你得到什么样的错误信息?Michael: It says that I have too much email.迈克尔:它说我的电子邮件太多了。
Billy: How many emails do you have in your inbox?比利:你的收信箱里有多少封电子邮件?Michael: About 10,000!迈克尔:大约一万封!Billy: Leave your computer alone for a while and I will tell you how to manage your email more efficiently.比利:先不要去管你的计算机,我要告诉你怎么更有效地管理你的电子邮件。
BEC中级口语(整理版)
(2)个人意见法:用一般疑问句Question 4Do you think timely adjusting is just as important as preparation beforehand in the development of an advertisement program?Question 5I heard you talked about evaluation systems of advertisement, and found myself quite interested in it. Has your company adopted/evolved such a system? How does it work?Question 6Do you believe/agree/support that advertisement is the best way in promoting sales?回答问题时简明扼要Answer to question 1There are two main aspects we must take into consideration when judging the objectives of a specific advertising program. Firstly, we must decide what major category the product belongs to. Secondly, the current sales situation of the product on the market should be considered.Answer to question 2I think the advertisement costs can be controlled by two ways. The first way is to choose the most economically-efficient media, such as newspaper or radio rather than TV slots, for the former two will reach the general public at a relatively low cost. The second way is to ensure that the quantity of advertisement is appropriate, with no space for waste.Answer to question 3Since my company 's manufacturing mainly focuses on food products, I believe TV may be the best media for advertisement. Because TV reaches the most extensive mass and seems to serve a very strong influence on children and women, who compose the major consumers of our products.Answer to question 4Yes, I quite agree with you. Because the market situation keeps changing almost without stop, timely adjusting is of key importance leading to a successful launch of an advertising program. But it never reducesthe significance of preparation.Answer to question 5Thank you for your interest in our company. Actually, our company adopted this evaluating system last year. It has worked very well up till now, providing us with a set of quantified standards in evaluation, which are much more objective in comparison with previously man-made criteria.Answer to question 6It cannot be denied that advertisement is a very effective way of sales promotion, but I don 't think it is the only way to do this. Cutting prices, for example, sometimes generates the same result as advertisement does. And that 's a more direct way, and is money-saving.第九课时第八讲I Busin ess DialogueTrade Show -Cell PhoneShop Owner: Whew! The traffic at this trade show is so much heavier tha n it was last year!Manu facturer: Yes. There are more phone manufacturers tha n ever.Shop Owner: Yeah, I noticed Microsoft has started making cell phones.Manu facturer: Every booth has a differe nt gimmick to try to catch your atte nti on.Shop Owner: I no ticed that you have Michael Jorda n sig ning autographs in your booth.Manufacturer: I lladmit it -it is a gimmick to pull you in. Now that you are here, let me show you someof the great features of our n ewest products.Shop Owner: There's a big dema nd for cell phones with digital cameras.Manufacturer: Of course we have several models with miniature cameras. We also have the basic simple phones that most of your customers n eed.Shop Owner: I rm kind of pressed for time. Why don 'tyou just give me a brochure and your bus in esscard, and I il con tact you later?Manu facturer: Of course. Here you go.Shop Owner: Ok, and now I just have time to squeeze in a short con versati on with Michael Jorda n.n Discussi onCan didate A: It is the first time for our compa ny to atte nd a trade fair in Paris. So we have to do a lot of preparati ons before we set off. Do you think so?Can didate B: I' m of exactly the same idea. Firstly, I thi nk we must arra nge an appropriate schedule. For example, we should arrive a day earlier to give us time to adjust and acclimatize.Can didate A: I agree en tirely. As we know, travel fatigue, climatic cha nges, jet lag, foreig n food, etc. will all have great effect on us.Can didate B: Yes. And the n we should book air tickets and reserve accommodati ons in adva nee.Can didate A: Yes. I think we should con tact the travel age nt because it can offer variety of choices and disco unt.Can didate B: That s just what I was thinking. The n, we must remind every participa nt that cultural differe nces can cause a lot of misun dersta ndings and eve n break a deal. So they should lear n more about French culture. Can didate A: Can you put things into the perspective?Can didate B: For in sta nee, shak ing hands with every one prese nt, in vit ing your customers to lunch rather tha n dinner, avoidi ng talk ing bus in ess over the main course, etc. are all basic bus in ess customs that our participa nts should bear in mind.Can didate A: I go along with you about that. I thi nk we can invite French people to give every participa nt lecture to help them familiarize with French culture.Can didate B: Ok, that ' agreed. 'l prese nt our ideas to the board of directors. Nice talk ing with you.Orga nizi ng a PR EventCan didate A: Our compa ny is orga nizing a press conference to launch our latest model. We must make careful pla nning and con siderate arran geme nts to en sure the most satisfy ing outcome.Can didate B: True eno ugh. I think the first thing we should take in to con siderati on is the people we shall in vite to the press conference. What are your views on this?Can didate A: As I see it, we should target most importa nt motori ng magaz in es, n ati onal papers, major regi onal papers and freela nee journ alists, etc.Can didate B: That' a good point. When the public reads positive things in their favorite magaz ine or newspaper, they are the journalists owh comments and therefore much more powerful than advertising because they aren 'ti nflue need by the orga ni zati on.Can didate A: Yes. So, our goal is to com muni cate the quality and image of our cars to the motori ng press.Can didate B: Then, how about the in formati on n eeded in the press conference. Would you comme nt on this poi nt?Can didate A: I think we should make sure that press in formati on packs are accessible to every one prese nt.Can didate B: I won der if you could expla in it in more detail.Can didate A: sure. The in formatio n packs in clude, for example, brochures about specificati ons of our adva need cars, the most attractive pictures reflect ing the moder n image of our cars, etc.Can didate B: I agree en tirely. What ' more, I think welcome in formati on and it in eraries for guests should also be prepared in adva nee.Ca ndidate A: Oh, exactly.in Exam in ati on Strategies1)看清问题、紧扣主题、合理分配时间2)和搭档注意配合,切忌一边倒3)如何合理的利用准备时间第九讲I Prese ntati on TopicsEn terta ining clie ntsWHAT IS IMPORTANT WHENENTERTAINING CLIENTSTYPES OF ACTIVITIESCOSTTypes of Activities:a. Entertaining client is done by way of a series of activities. Such as a sightseeing tour, a football match, a ballroomparty, an orchestra performanee, a ballet show, a fashion show, playing tennis and a formal meal, etc.b. The activities that you choose will constitute a part of the first impression that you will give to yourclients. So you should be careful when choosing the type of activities. You need to consider theclient ' s age, educational and cultural backgrounds and do some research about your clients and hobbies.c. For well-educated clients, they may expect some high class-associated activities, such as ballet, ballroom parties,and orchestra performa nces. If you fulfill their expectati on/sta ndard, your efforts will put a lot of weight on yourcredibility.d. For some young clie nts, you may wish to take them to some more fashi on able activities, such as a music bar, a popmusic show, a fashi on show.e. For those sporty clie nts-football, tennisf. However, you should always end up all kind of activities with havi ng a formal meal. You donto talk about bus in ess with your clie nts in the tennis court or theatre; they are just the warm in g-upactivities for the key matter- bus in ess. After a whole day or a few days ' en terta inment, you mayfindthe dista nee betwee n the two sides are much n arrower tha n the begi nning, and there might be a lot of thi ngs that you both want to talk about.The costs of en terta inmenta. Not always the esse ntial thing. Depe nding on the n ature/characteristics of the tran sacti on or the size of the deal.b. Should consider the profit issue. If the company is expecting to make big gain/profits out of a specific clie nt, it shouldat least put in proport ional in vestme nt to en terta in/please its clie nts. E.g.c. If the compa ny foresees that the clie nt is not very lucrative, the nd. The ideal pla n would be spe nding as little money as possible to get the deal done. But you must not offend your clients. You should make them feel being welcomed.Compla int han dli ngWHAT IS IMPORTANT WHEN …?DEALING WITH COMPLAINTS FROM CLIENTSOFFERING AN APOLOGYSUGGESTING A SOLUTION TO THE PROBLEMa. Offeri ng an apology is the very basic level.b. When the clients think that they have received unfair treatments, the first thing that the company should do is to calmthem down and try to keep the client.c. An apology is the first step and a useful method to maintain control of the situation.d. Offering an apology is an important gesture to show that the hosting company is fully aware of the situation and wouldlike to take the potential responsibility for its mistakes.e. The complaining clients would feel that their complaints are being paid attention and may therefore be happy toproceed to the transaction with the hosting company.f. It is necessary to suggest a solution to the problem as well.g. The clients want to enter into the transaction in a good mood and with a reliable and trustworthy business partner.Apart from an apology, the client would want to have the problems and misunderstanding solved before theircommunication moves to the next level. If the hosting company failed or refused to suggest a solution, its sincerity of entering into the transaction would be put into doubt.n Discussi on TopicEntertaining Foreign ClientsYour company is entertaining a group of foreign clients for three days, including one non-working day.You have been asked to plan a programme for the visit.Discuss the situation together, and decide:What kinds of activities would be suitable for the visitWhat information it would be useful to know about the clients before finalizing the programmeInterlocutor: [Select one or more of the following questions as appropriate, to redress any imbalance or to broaden the discussion.]What kinds of arrangements need to be made before foreign visitors arrive? (Why?)Are there any disadvantages for a company in having a visit from foreign clients? (Why / Why not?)Where would you take foreign visitors in your home town? (Why?)Would you enjoy looking after business visitors for a few days? (Why / Why not?)What problem might there be when socializing with foreign business people? (Why?)What are the long-term benefits of establishing personal contacts with foreign clients?Thank you. That is the end of the speaking test.[Retrieve materials.]川Discussion Functional Sentences(一)开始某个话题Let 'start with …Shall we begi n with …So, the first item on the agenda is …Linda, would you like to kick off?(二)结束某个话题Right, I think that covers the first item.Shall we leave that item?If you don 'have anything else to add, …(三)转移话题Let'smove on to the next item …The next question on the agenda is …Now let 'scome to the question of …(四)打断对方Excuse me, may I interrupt?Just a moment, but …Can I say something here?Mark, sorry, …Sorry to interrupt, but …(五)评价1.同意That's a good point.I agree with you. I can'tagree with you more.I see what you mean.Yes, …That's quite a good idea.That's absolutely true.2.反对I totally disagree with you.I couldn 'tagree less.You must be joking!(六)询问对方意见What do you think about this?What's your opinion on this?Have you considered …I haven 'theard your opinion about …(七)表达自己观点I think/feel/believe that …You mentioned that … , but, in my view …In my opinion, we should …I 'd like to point out …Let me emphasize …My view is that …Just let me finish.(八)评论That's a good idea/an excellent idea.That's very interesting.I 'm sure we'd all agree with that.That 's a very good point/an important point.(九)要求对方澄清观点I don 'tsee what you 're getting at.I 'm not sure what you mean.I 'm not sure what you are saying.It 's not clear what you mean.(十)避免跑题We're missing the point.We're getting off the point.Let 'sget back to the main point.It 'snot on the age nda, but …(十一)回应That s s marvelous.That s s great.That s s fine.OK.All right.I see your point.I understand your concern.更加口语化的表达方式1. 口语化表达简单同意a. Yeah!b. How true!c. Exactly!d. Absolutely!e. Well said!f. You got it!g. You bet!h. That s s for sure.i. My opinion exactly!2. 表同意a. I share your view on that!b. Oh, yes, I couldn s t agree with you more, you are genient!c. Okey, you are the doctor.d. I don s t think anyone would sdaigree.e. I have no problem with that.f. I couldn s t have said it better.g. I wish I had said that.h. I am with you there.i. I think I will go along with your proposal.a. Could be!b. Yes, you ' ve point there.c. So it seems! (似乎有点道理)d. So to speak!e. In the manner of speaking.f. I agree with much of what you said.g. That ' s one way of looking at it, I admit.4. 口语化表达不同意a. Not really.b. Not at all.c. Of course not.d. No way.e. Not a chance.5. 不同意a. Do you really think so?b. I am not convinced.c. Don' t speak toosoon.d. I will believe it when I see it.e. I ' m afraid we don ' t see eye to eye on this.f. That was not the case.6. 强不同意a. No, I don ' t agree. Don ' t waste your breath.b. You must be joking. / kiddingc. You can ' t be serious.d. You are way off base. (棒不在垒上)e. You don' t know up from down.f. Over my dead body.g. I wasn ' t born yesterday.h. That ' s ridiculous.i. It ' s pure fiction.j. Non-sense!k. Bullshit!l. That ' s out of the question!第十一课时第十讲I Mock Exam1. ConversationWhere do you live?Do you like living in London? What do you like about living there?Where would you like to live?If you couldn 't live in London, where would you like to live?How do you travel to work?Do you like traveling by tube?In future, how do you think people will travel by work?2. PresentationWHAT IS IMPORTANT WHEN …RECRUITING NEW STAFF QUALIFICATIONS MOTIVATION3. DiscussionEnglish Language TrainingYour company is planning to offer an English language training to employees. You have been asked to help with the planning and organization of the training.Discuss the situation together, and decide:Who should be given the chance of having English classesHow to encourage employees to take part in the trainingn In terview Questi on1. What do you consider your major strength?A. self-motivatedB. hard working and honestC. look for better ways of doing the workD. good interpersonal relationships2. What do you consider your major weakness?I cannot leave a job half-done and usually find myself thinking of possible solutions to problems while I am driving to work or in the shower. I also know I spend too much time in my work. I can't get enough leisure time.3. Why do you want to leave your present job / previous job?There is no room for my career growth and promotion I want in my previous job. So I'm looking for a company, which recognizes and rewards hard workers.There is room for improvement in your work. It is not as good as it could be.My reason for leaving my present employer is that I am desirous of getting broader experience in trading.I am leaving my present job in order to improve my position and have more responsibility.4. What is it about this job that interests you? / Why do you want to join our company? Your company enjoys a good reputation in this field. I've heard you take care of your employees and offer good salaries and benefits.Your company is well respected in this field. I have heard nothing but good things about your company.I've heard you take care of your employees and offer good salaries and benefits.5. Why do you think you are qualified for this position?I graduated from Beijing University in 1993, and hold a Bachelor of Science degree in Computer Science. Therefore, I have a firm knowledge background in this field.I have spent the last 3 years working specially in this field. I think I can bring a lot of experience and knowledge with me.Yes. Because I do believe that my qualifications and experience perfectly match what you are looking for.Yes. Because I have the experience you are looking for ,and think I will be one of the best in this field.Yes. I know exactly what's involved. I am a hard worker and will perform to the best of my ability.6. What salary do you expect?This will be my first job and I lack experience, so I hesitate to suggest a salary.I don't mind if I start with a low salary because it is my first time to hunt for a job and I lack experience. I'll leave it to you, because I'm not in the position to ask for a certain salary at present."I think we can reach an agreement on the salary if I can be sure that there is a good chance to advance in this company.I believe you must have a standard starting salary, which should be satisfactory.I am making RMB2000 a month at my present work. I should expect not lower than RMB3000 a month.One good qualified man is better than a score of men. I can handle this work quite easily by myself and you will end up saving money if you pay me RMB4000 a month.7. What type of people do you prefer working with? I like working with all types of people.I like working with people who work well under pressure. I can work with anyone as long as they are honest.Occasionally I might run into a conflict with someone. When this happens, I usually focus on what the conflict is about rather than on personalities. I find that approach helps me to maintain a successful relationship with anyone and often leads to resolution and strengthened relationships.If the solution is an easy one and not time consuming I will help my teammate. Otherwise I will tell him to wait till I finish my project and then I will help him.8. Tell me about yourself?Ever since I was a child …to be fascinated with sth.talentto be heavily involved in sth.elaborate on9. Where would you like to be in 5 years?I would like to follow the management career path.I would like to try the secretary career trackI'd like to be a senior manager of your company in five years.Although it's certainly difficult to predict things far into the future, I know what direction I want to develop toward. Within five years, I would like to become one of the best engineers in your company.“I would like to become the expert that others rely upon. And in doing so, I feel I will be fully prepared to take on any greater responsibilities that might be presented in the long term."In five years I want to be a valuable part of this company and help it to reach its goal. I also want to manage a challenging project and bring in latest technology that will benefit the company.In the next five years, I want to learn new things, gain more experience and increase my value to your company. I want to learn my job well and eventually to achieve a position of higher responsibility within your company.In the next five years, I will not plan on moving or going back to school, I want to stay with this company for many years, and expect I would be very happy with this job.10. Tell me something about your educational background.I've taken every class the college has to offer in the field and also completed an independent study project specifically in this area.It seems as if organizations are more dependent than ever on the ability of employees to be articulate both orally and in writing. I am constantly taking advantage of opportunities to develop my oral and written communication skills.26 / 26。
BEC商务英语中级口语
BEC商务英语中级口语为了让大家更好的预备商务英语BEC考试,我给大家整理BEC 中级口语练习,下面我就和大家共享,来观赏一下吧。
BEC中级口语练习:Company PropertyⅠ.核心学习:Company Property 公司财产Steve: Hi Mike! How was your day today?史蒂夫:嘿迈克!今日过得怎么样?Mike: Pretty good but Im finished, so its time for me to split.迈克:很好,不过我忙完了,我该走了。
Steve: Your bag looks loaded today.史蒂夫:今日你的包看起来鼓鼓的。
Mike: Yeah. I needed some paper and pens at home, so I just grabbed them from the stationery cupboard.迈克:是的,我家里需要一些纸和笔,所以我就从文具柜里拿了一些。
Steve: Mike, you cant do that - its stealing!史蒂夫:迈克,你不能这么做――这是偷窃!Mike: Dont take it so seriously Steve. Its just a few pens and some paper. The company has heaps left.迈克:别这么仔细史蒂夫,就几根笔和一些纸,公司还有一大堆呢。
Steve: Thats not the point Mike. You shouldnt steal from your employer!史蒂夫:不是这么回事迈克。
你不应当偷老板的东西。
Mike: But its not like stealing from a shop, is it?迈克:但是这不是从商店里偷东西,不是吗?Steve: Its the same thing Mike. Sit down and I will tell you why.史蒂夫:一回事,迈克。
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BEC中级口语第一讲Ⅰ Presentation ExamplePART 2: Mini-presentationA: WHAT IS IMPORTANT WHEN…?Selecting applicants for a jobW orking experienceP ersonal qualitiesSample 1I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider.First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience.Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative.Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe; a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreign languages will have a better chance to get the job.Sample 2As we all know, the criteria used by HR professionals in screening and selecting applicants normally include such factors as working experience, personal qualities and communicative skills.Firstly, we pay a lot of attention to working experience of the applicant. A person with a solid record of related experience is more likely to fit in with a new company. Therefore he or she can be trusted to fulfill the tasks and solve the problems in a more professional and competent way.In addition to this, we also look at the personal qualities of the applicant. Does he or she has integrity, perseverance or ‘can do’spirit? Surely any organization can benefit from the reliability, devotion and enthusiam of its employees.Finally, good communicative skills such as interpersonal skills and team spirit are also becoming an important precondition in selecting qualified employees.B: WHAT IS IMPORTANT WHEN…?Preparing for a job interviewS tudying the job advertisementFinding out about the companyBefore you go for an interview, you must make preparations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc.Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assure the interviewer that you have all the qualifications required, so you are the right sort of person they are looking for.Secondly, you should know more about the company, such as its profile, structure, existing problems, requirements, campaigns and future plans. As a Chinese saying goes: “know the opponent and know yourself, and you can fight a hundred battles without defeat.”Finally, you should also prepare yourself psychologically and this will help you combat stress. Rehearsing the interview with your friends, for example, is a good relaxation exercise that can install confidence in you.Ⅲ Presentation Discourse Management1.Opening SentenceWell, I’d like to make a short/brief/mini/one-minute presentation on the topic…2.Body (一般讲2-3个要点,根据语速和知识点调整)First,…Second….Third,…3.Closing SentenceAnyway, that’s why I think so.Thank you very much.Thank you for taking your time.Thank you for listening.第二讲Ⅰ ConversationPART 1: Exchange personal informationanswering questions, responding to a comment or participating in an exchange or greeting.Activity 1:Asking each other’s name (including spelling), hometown, occupation, hobbies*(必考)Further probing: describe your hometown (location, city, town, village) climate, population, etc.Further probing: describe your occupation/ or major (if student), likes and dislikes about your occupation.*Further probing: asking each other about marital status/ with or without boyfriend/girlfriend. (X)Asking for opinion on married/single life, which is better? (X)Further probing: asking each other about hobbies.*My registration number is…Weathers a good place to TransportationEnvironmentHousing:Houses arepricey/dear/costly in this areaThe night life of SH is much moreexciting and much more dynamic than that ofBJ.Local people hospitable,generous, frendly), Localgovernment(economic development zone)The competition for a good job inthe employment market is competitive.Resorts (historical cites, newlydeveloped area)Atmosphere(r elaxed,stressful)I majored in… , and minored in…Ever since I came to college, I tookinterest in…Job Satisfaction:Interesting &challenging,Traveling opportunity,Training (career development),FinancialbenefitsParticular reason,Cultivate ahobbyOutdoor activities:Work out=exerciseRecharge the battery: Attend atraining course,Read various books, forexample…Chat online,Watch TV(Commercial,Teleplay, Educational programs,Amusementprograms)Music: classical / light/ pop /jazz / blues folkFine arts (Abstract painting / oilpainting)I prefer doing…, (most of time)I’d like to ...or .... If time is enough,I’ll ....I am fond of ... .. is a good wayof learning and a good way of ....第三讲Bus / taxi / cab / private car / subway/Tube underground / tramTime efficiency / safety / moneylight way / subway / airportIt would be fast developing in 15 yearstime and will cover everywhere in Beijing. Itwill be really convenient.hotel/motel/villa/apartment/flat(BrE)/dormcity breaks, beach holidayssun-tanned / fast-tanned centercamping camp or tentDomestic travel, Sight seeingHi-tech, Local Area Net, internet,database system, fax, Well equipped conferenceroom, sound-proof, multi-function hall,video-conferencing, tele-conferencingIt depends (on the differentcircumstances).If you fix a deal which is worth $1000000,in that case, your company will pay for you tolive…If you go ther e for only $2, it’simpossible.abroad?(Why? Job title,Job responsibility,Job satisfaction training productivity profit motiv ationBut: training cost money, time, staffopportunity cost,internal conflictbroaden one’s horizon, experience …is quite an experience to me.…is a real eye-opener打开眼界culture messengergo abroad, look for a job, hunt for a job, study further, post graduate knowledge preparation: attend training course psychological preparation: be mature improve interpersonal skills It is not quite possible. I am sure I am the right person for the post. Find sth. In common, diversity Honest and have good interpersonal skills Cooperation and friendly atmosphere,Mutual trustⅡ Conversation TopicsAsking about personal views.1. Why do you study English?2. Why do you want to study business?3. What do you think of some modern methods of payment (creditcards, cheques, banktransfers)?4. What role does the computer play in modern business?5. What are some necessary steps for preparing a business trip overseas?6. Which kind of office would you prefer to work in, cellular or an open-plan office?7. What do you think of international trade?8. How to deal with customer enquires on the phone?9. Transportation: (What is your usual means of transportation? Compare the variousmeans of transportation)10. Health and safety in the workplace (How to ensure a healthy working environmentfor employees? What are some health hazards in the office/factory shop? What safety measures should be adopted in the workplace?)11. How to keep a balance between growth and environment protection?12. Radio and TV (What are your favorite/TV programs? Why?)13. What kind of role does advertising play in promoting your products/services? Whichform of advertising is most effective in your opinion?14. What are the required qualities of a modern manager?15. What do you know about flexible time?第四讲Ⅰ Life English ---- Talking about money1. If you have money, you can easily make money. Money makes money. Money begets money.钱生钱 If you are in debt, you lose your self-respect.You lose your motivation.失去动力Your debt continues to grow.You start to worry.You need to borrow more money.You get even deeper in debt.2. Money comes. Money goes. The memory is always there,though.Money talks. Money rules. Money is power.3. Money burns a hole in your pocket.It goes out as fast as it comes in.You’re a spendthrift.Don’t squander your hard-earned money.Put your savings in the bank.Never live beyond your means.不要入不敷出 live within one’s meansBe a good consumer/client. Be a smart shopper. Be a clever buyer.Ⅱ Presentation Topics Team WorkWHAT IS IMPORTANT WHEN…? MANAGING A PROJECTENCOURAGING TEAMWORKKEEPING TO SCHEDULE WHAT IS IMPORTANT WHEN…? CHOOSING PEOPLE TO WORK IN TEAMSVARIETY OF EXPERIENCEPERSONAL QUALITIESKey point: improve working efficiency.This plays a crucial role in the commercial practice in Western world.Explain the importance of team work:a.Teamwork reflects the combined experiences, knowledge, intelligence and viewsof a group of people, so it will definitely improve the quality and efficiency of the work.b.If the participants worked together, it would be easy for them to come up withcreative/original/brand new ideas. This is particularly valuable for a relatively complex work, for the people working in a team, if one of them gets stuck(卡住了) ona matter, others/the rest could chip in their ideas(share their ideas) and get theproblem sorted/solved. But if you work on your own, for instance, you are the sole manager in the department.c.If people did not work as a team, everyone would have to wait for the decisionsmade by the manager and it was not easy to get people to take on responsibility for anything.d. A huge and complicated project is not possible to be completed/done by merelyone person. For instance, 3 Gorges project(三峡工程)-a huge amount of money, 30 million people have to emigrate to elsewhere, a lot of commercial contractse.You will get bored quickly if you work on you own. But if you work in a team…f.Working in a team can increase personal awareness of abilities andcomplementary skills in colleague.How to improve teamwork:Common objective; general ideas; friendly atmosphere; not bossy; patient; good manners; modest; leadership; good interpersonal skills; variety of experiencea.Variety of experience and a broad horizon(开阔的视野)would help totackle/handle/look after/deal with/take care of urgent matters and establish/set up his or her personal prestige. Well-experienced staff are capable of overcoming storms and crises.b.On coming across problematic issues, new or inexperienced staff usually willfeel depressed and even start to panic. One or a number of experienced staff will, in this kind of situation, automatically become the spiritual leaders of the team and can get the issues in question solved(解决问题) quickly.c. A wide range of experiences are important to a team member, because you neverknow what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out the problem with your knowledge which is based on your past experience.Personal qualities:a.The basis of the team work is mutual trust and friendly atmosphere.b.Good manners, not too bossy, patient, modest, leadership, good interpersonalskills.Project ManagementWHAT IS IMPORTANT WHEN…?MANAGING A PROJECTENCOURAGING TEAMWORKKEEPING TO SCHEDULEKey points: Team work, time pressure (keeping to the schedule)Time pressure:a. A well-designed schedule can clarify yourself to(使某人非常清楚)the project.You should ensure/guarantee that you would be running before the schedule rather than after it. (ahead of/on /behind schedule, meet/keep the deadline)b.Time is always of essence for a project.(of great significance=significant)c.Failure to keep to the schedule will result in/cause late completion.te completion will lead to: civil litigation(民事诉讼), injured party willbecome entitled to claim (有权提出索赔)compensation/entitled to sue the breaching company.e.When the project is being processed/in the course of carrying out the project,there will be a lot of commercial activities involved. Such as investment banks advance cash; raw material supply, planning permission, sub-contract/outsource. Failure to stick to the schedule will affect above matters.CompetitionWHAT IS IMPORTANT WHEN…? DEALING WITH COMPETITIONPRICING POLICIESADVERTISING STRATEGIES WHAT IS IMORTANT WHEN…? SETTING PRICES FOR NEW PRODUCTSPRODUCTION COSTSCOMPETIORS’ PRICESKey points:Pricing; Advertising; Production costs; Competitor’s price; Marketing; a wide range of services and products/ product diversificationPricing:a.(For a consumer): all consumers would like to go for(追求)higher quality andless expensive products(价廉物美). It is a common sense.b.(For a manager): correct pricing policies can capture a large number ofconsumers in a short period of time.c.For a newly established company: correct pricing policies are particularlyimportant for newly established businesses. The major task for them at the early stage is to draw the public attention and make their company and their brand known to the public. When a new product is put into market, there may be very few people knowing/who know about it…(e.g.Thai curry source)Competitors’ price:a.Once a new product is put into market, it will immediately face the competitionfrom rivals. The price war sometimes can be incredibly fierce and crude.petitors’ price will mirror(反映)the consumers’ attitude about certainproducts and the satisfaction about their prices.c.If you fixed the price higher than your rivals without higher quality ofservice, you might soon find yourself in an unfavorable situation.d.Correct pricing policies could also defeat some competitors in a short periodof time. For example: Safeway, Tesco price war against all small bread manufactures.In this case, Safeway and Tesco fixed their price for 7p per loaf, which is 23p cheaper than their competitors’ offer. As a result of this, in 35 days time, most of their competitors went into liquidation/go into insolvency/go bankrupt.Advertising strategies:a.The fundamental task for a company is to make its products and itself knownto the public. There are many ways to achieve this, advertising is the most important one.b.Advertising through different media can cover nearly every corner in the world.The main channels are:TV;Radio;Internet;Newspaper; Poster;Magazine;Short message(send a text on the cellphone)c.The advantage/point of advertising is not only about propagandizing yourcompany but also competing against/with your rivals. A company, through proper advertisements, can manage to introduce the advantages of their products comparing to their rivals’, and therefore convince the consumers that their products would be the right choice. For instance, Car manufactures can put in their new designs to the ads,e.g. ABS, double airbags to convince the prospective customers that their cars are saferthan others.第五讲Ⅰ Life EnglishTalking about time1. How are we doing for time?Do we have time for that?How much time do we have left?Are we on schedule?Do we have time?Are we making good time?2. Times flies by too quickly.Time passes by too swiftly.Time waits for no man.Enjoy life while you’re still young.Don’t miss any opportunity.Don’t pass up any good chances.3. Time is important.Time is valuable.Timeis precious.Do as much as you can every day.Take every opportunity and chance givento you.Don’t waste any time.Ⅱ Presentation TopicsMotivating staffWHAT IS IMPORTANT WHEN…?MOTIVATING STAFFFINANCIAL BENEFITSCAREER DEVELOPMENT OPPORTUNITIES WHAT IS IMPORTANT WHEN…? INTRODUCING A REWARD SYSTEM FOR STAFFPURPOSE OF THE REWARD SYSTEMTYPES OF REWARD OFFERED WHAT IS IMPORTANT WHEN…?AIMING TO REDUCE STAFF TURNOVERFINANCIAL INCENTIVESCAREER STRUCTUREKey points: Financial benefits; Career development/structure; reduce staff turnover Financial Benefits:a.Managers, company owners and supervisors have always been frustrated andbewildered by employees with little or no motivation.b.Staff always want reward for their contribution to the company and what theyare worth. Such factors are just like market forces. The fundamental reason of looking for a job is to get pay. Staff do the job what they are paid for. However, quite often, the staff work overtime under their managers’ demand. If the company fails to give proper financial benefits staff might subsequently feel not being fairly treated, and therefore frustrate their enthusiasm for their work.c.Staff want some sort of recognition for the job that they do. Correct financialbenefits plan will arouse their enthusiasm; otherwise they would feel being ignored.d.The job that the staff are doing is not always interesting, or the workingenvironment may not be pleasant, or their colleagues might not be very helpful and cooperative. In this kind of situation/under the kind of circumstance, the staff would become stressful and uninterested in their job. Correct financial benefits can normally distract staff from their dissatisfaction with….Career development/structure:a.Job-hunting is always a two-way process. On one hand, the employees look fortheir ideal jobs, on the other hand the employer, at the same time, look for competitive people. An employer has a number of methods to attract the best people into its business.Such as high pay, traveling opportunities, company cars and training/career development opportunities.b.Good educational background is not the only element that the future employerswill take into account when they look for someone in the job market. Postgraduate qualifications and professional trainings are equally or even more important than the higher education degrees. When the HR managers only have 30 seconds to go through each applicant’s CV, the sector that will catch their eyes are normally your qualification and professional training experiences, which show whether you suit their vacant positions.c.Nowadays, very few people would like to go for that kind of job-for-life posts.They all wish to have their jobs better and better. If an employee is able to get the opportunities to obtain some sort of professional training during the course of employment, this experience will definitely enhance his value in the employment market and therefore benefits his future job-hunting.d.So in the two-way job-seeking process, while the employer is choosing itsfavorite people, the wise future employee will consider the training and career development opportunities with his/her future employer and try to make himself/herself more competitive in the employment market.Ⅲ Business Dialogu e1) Negotiating a Job OfferEmployer: would you consider an offer of $56,000 per year?Ms. Wilson: What kind of benefits are talking about?Employer: Our standard package includes health insurance, two weeks vacation and a company car.Ms. Wilson: Are these things negotiable?Employer: Uh…not normally. What do you have in mind ?Ms. Wilson: Vacation time is important to me. I would be willing to give up these other items in order to receive more vacation days.Employer: What an interesting idea, Ms. Wilson. Would you also be willing to accept a cut in initial salary?Ms. Wilson: possibly. What do you have in mind ?2) Employee Pay RaiseBoss: You have done an excellent job this year and we are pleased with the results.Employee: I am glad that you have been happy with my performance.Boss: As a result of your performance, we happy to offer you the position of manager.Employee: Does this title come with an increase in salary?Boss: Yes, it does.Employee: Can you give me the specifics?Boss: Your monthly gross salary will increase by $500.Employee: That sounds fair.3) Asking for a RaiseMr. White: So, tell me: what makes you think we should give you a raise?Miss Small: I’ve got several good reasons. I’ve been here several years, my work has proven to be good, and I’ve noticed that people in comparable job sget paid more than I do.Mr. White: Salaries are confidential; how do you know how much money these “other people” make?Miss Small: Well, I’ve noticed all the new cars around here, for one thing.Mr. White: Those are company cars provided to the sales staff for their business trips. Also, some employees receive sales commissions. So good salesmenwill naturally earn more.Miss Small: That’s understandable. Well, rather than comparing my salary with someone else’s, perhaps we could talk about my job performance.Surely you’ve noticed the extra hours I’ve put in recently? If I were beingpaid an hourly wage, with the standard time – and – a – half for overtime,I’d be earning much more.Mr. White: I see you point. However, it might be hard to get a raise approved.Profits were down last quarter, and the whole company is tightening its belt,so anything that affects the annual budget is hard to get approved. But I’lltell you what I’ll do. I’ll give you a one – time bonus for your recent hardwork. And I’ll try to arrange some sort of compensation for any future overtime.Miss Small: That would be very good of you, Mr. White.4)Asking for a RaiseMartin: Mr. Smith, I have been doing some industry research and was shocked to learn that the average salary for a position that is similar to minepays, on average $2,000 more per year than I am currently making.Mr. Smith: What are you basing this information on?Martin: First and secondary research. I hope that you can address thisconcern immediately as I find it very disturbing .Mr. Smith: Yes, I will. We are very happy with performance and want to continue our good working relationship.Martin: I wish the same. As such, I hope you will seriously consider a pay increase.Mr. Smith: Let me take this up with the Director and get back to you immediately.Ⅳ Conversation Notes 注意:1. 考试中不要说 “Pardon?”2. Never say “sorry” in examination! 3. 没听清可用以下说法I don’t quite understand you. Would you explain it a little bit for me? I am not sure what you are getting at. Would you express it in another way?第六讲Ⅰ Life English eating1. I am hungry.I ’m hungry as hell. I’m hungry as a wolf.I’m starving. I ’m starved.I feel like I ’m starving to death. My stomach is empty. My stomach is growling. I could eat like a horse. 2. I ’m really hungry.I ’m feeling weaker by the moment. I need to eat something nutritious. 3. Let ’s eat.Let ’s dig in. Let ’s pig out. Let ’s mounch out. Let ’s chow down.Let ’s indulge ourselves. 4. It ’s delicious.It tastes great.It ’s out of this world. This meal is fit for a king. This meal was made in heaven.I couldn ’t ask for a better meal. 5. I ’m full.I ’m stuffed.I can ’t eat another bite. I ate too much.I need to take a rest. I need to take it easy. Invite sb. to dinner1. It ’s on me.It ’s my treat.Be my guest.Let me pay the bill. Let me foot the bill. Let me pick up the check. 2. Pick your position.Select what you like. Choose whatever you wish. It ’s your choice.It doesn ’t really matter to me. I don ’t have any preference. 3. Can I get you something?Do you need anything? What would you like?I ’d like to invite you out to dinner. Do you have any preference?Are you hungry now, or would you like to eat later?4. I ’m easy to satisfy. I ’m easy to please. I have simple tastes.I don ’t need any fancy food. I don ’t need anything special.McDonald ’s would do me fine, if it ’s OKwith you.5. What do you recommend?What do you suggest?What do you think is best?What’s good today?What’s your most popular dish? What’s this place famous for?Ⅱ Presentation Topics Business PremisesWHAT IS IMPORTANT WHEN…? RELOCATION A BUSINESSLOCAL WORKFORCE AVAILABLELOCATION OF SITE WHAT IS IMPORTANT WHEN…? CHOOSING RETAIL PREMISES TO RENTLOCATIONLENGTH OF CONTRACTKey points: location of the premises; local workforce; rent a premisesLocal workforce:a.Might technology support and skilful workforce are the two crucial elementsleading a modern enterprises to success. So when locating a business, the management people in the business got to consider local workforce.b.Skilful workers are just like the hands of a business, they are the directcreators of company’s profits.c.The diversity of the workforce’s skills will diversify the quality of theproducts. (Swiss watch, Volkswagen cars)d.Skilful workforce is particularly important to hi-tech oriented companies.The hi-tech products require the company to maintain a strong research and development team, which are normally the more valuable assets of the company.e.When locating a business, the managers need to consider whether the localworkforce is capable of producing such a strong R&D team.f.Moreover, cheap local force will certainly reduce the production costs.(Consider why many foreign companies choose China as their manufacturing base) Location of the business site:Consider the following issues:a.Whether it is convenient and easy for raw material supply and transportingout the products.b.Whether it is easy to get access to the electricity, water, gas and othersupporting energy supplies.c.Whether it is convenient for most of staff to go to workd.The property price theree.Environmental issuesf.Planning permissiong.Tax liabilitiesThe length of the contract:a. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to incur, such as assignment, service charges, and rent review clause.MarketingWHAT IS IMPORTANT WHEN…? AIMING TO REACH NEW MARKETSMARKET RESEARCHADVERTISING WHAT IS IMPORTANT WHEN…? ADVERTISING A NEW PRODUCTTARGET MARKETS CHOICE OF MEDIAMarket research:a.Marketing is the performance of business activities that direct the flow ofgoods and services from producer to consumer or user.b.Marketing research is always the first step before the company gets into themarket.c.The fundamental goal of marketing is the satisfaction of consumer needs. Noorganization can survive for long without meeting consumer needs. People will simply not purchase a product or service that they do not need.d.Thus, any organization, if it is to be successful, must proceed from the goalof customer satisfaction and adjust its programs to deliver an offering meeting consumers’ needs.e. E.g. foreign medium and high range car manufacturers did not attempt to enterinto the Chinese market until recent years, because following market researches, they discovered that Chinese consumers, in general, could not afford to buy and maintain expensive cars. …f. E.g. Pizza, Pasta…g.Talking about Market ResearchThe company has done a lot of market research for the product.Can you tell me how a company starts selling a new product?Do you often carry out/conduct market research?What’s objective of market research?One of the purpose of market research is to find out whether there’sa market for the product.We did a detailed market analysis.Market research is actually an analysis of a specific market for a particular product.We have to run the market test for two months.We have a wide product range.The stock market is uncertain at the moment because interest rates are falling.Advertising:a.Advertising is the mos t useful way to propagandize a company’s products andmake them known to the public. Advertising is also the way to get the products orientated.(E.g. whether the products are for female/male market, high earning people or lowearning people. Sports shoes… perfume)b.When advertising a new product, it is essential to consider the target markets.Consumers’ needs in the target market.c.Choice of media: see Advertising Strategies.Ⅲ Business Dialogue1) Market PotentialAndy: Thank you for your interest in representing our product.Janet: I have heard many excellent things about your company and have experienced first – hand the capabilities of your computers.Andy: What are your initial thoughts of our computers in China? Is there。