unit8 assignment

Xi ’an International Studies University

IMPORTANT: YOUR ASSIGNMENT WILL NOT BE ACCEPTED

FOR ASSESSMENT WITHOUT COVERING SHEETS!

BTEC HND PROGRAMME:

Unit No. 8 Unit Title: Research Project

Assignment No. 1 Assignment Title: Consumer attitudes to Western fast food

restaurants

＊ TO BE COMPLETED BY THE STUDENT:

＊ STUDENTS MUST SUBMIT HARD AND SOFT COPY OF EACH ASSIGNMENT

＊ FOR ASSESOR USE ONLY:

ACTUAL SUBMISSIONTIME AND DATE:__________________

SIGNED:_________

HARD COPY SHOULD BE SUBMITTED TO Zhibin XING (THE ASSESSOR) AND SOFT COPYA ASSIGNMENT SHOULD BE E-MAILED TO THR FOLLOWING ADDRESS: zbxbingo@ I am aware that plagiarism is a serious academic offence and certify that the contents of this assignment are my own work. Where I have referred to ideas other than my own I have acknowledged this with a referenced bibliography. All grades are subject to confirmation by the external verifier STUDENT SIGNATURE:_________ DATE:___________- STUDENT NAME:_____________ YEAR:___________ Registration No.___________ Class: ___________ ISSUE DATE:______________ SUBMISSION DA TE: ___________

Xi’an International Studies University

IMPORTANT: YOUR ASSIGNMENT WILL NOT BE ACCEPTED FOR ASSESSMENT WITHOUT COVERING SHEETS!

ASSIGNMENT BRIEF

Unit level:

H2

Unit no:

8

Date of issue:

31st Mar 2011

Lecturer:

邢治斌( Zhibin XING)

Unit Title:

Research Project

Submission Deadline:

17th April 2011

Assignment No: 1

Assignment Title: Consumer attitudes to Western fast food

restaurants

Unit Outcomes, Assessment Criteria, and Grading Criteria:

Outcome

No(s)

Assessment Criteria

1 1.1 1.

2 1.

3 1.

4 2 2.1 2.2 Prepare a research proposal relating to a specified area of business

identify a research question or hypothesis and justify choice

justify the chosen methodology in terms of the research question

prepare an action plan with target dates and methods for monitoring and updating

devise a code of ethics for the conduct of the study

Conduct research using primary and secondary sources of information

undertake primary and secondary research relating to the proposal

describe and justify the chosen methodology

3 3.1 3.2 3.3 3.

4 4 4.1 4.2 4.3 4.4 Carry out the research project into a specified area of business

prepare for the research project and agree process and action plan with supervisor

monitor and revise schedule when required

collect and review data using appropriate methods, including primary and secondary research techniques

analyse and interpret appropriate qualitative and quantitative data

Present and evaluate the findings with regard to the initial proposal

record findings in an accepted format

present and summarise the findings using suitable methods

evaluate the methodology used and critically analyse the findings

propose recommendations based on the findings which identify and justify areas for future research

M1 Identify and apply strategies to find appropriate solutions •relevant theories and techniques have been applied

•effective judgements have been made

•complex problems with more than one variable have been explored •an effective approach to study and research has been used

M2 Select/design and apply appropriate methods/ techniques

• a range of methods and techniques have been applied

• a range of sources of information used

•the selection of methods and techniques/sources justified

•the design of methods/techniques justified

•complex information/data have been synthesized and processed •appropriate learning methods/techniques applied

M3 Present and communicate appropriate findings •appropriate structure and approach has been used •logical and coherent arguments have been presented •technical language accurately used

• a range of methods of presentation has been used •appropriate media used

•familiar and unfamiliar contexts have been used

•it is appropriate for familiar and unfamiliar audiences