沪教版高中英语二年级第二学期:Colours

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Colours
If there were no colour in the world, …
Look at the pictures below and answer the question.
Why have these colours been used for the above
purposes?
open and free, ambitious and optimistic
Read Para 3-6 and fill in the table below.
Colour Meaning
Use
red, green, orange and yellow
2. What do fast-food companies want people to do? They want people to eat quickly and then leave in order to make space for more customers.
3. What colours are considered serious, and who uses them?
Paragraph 4 Paragraph 3 Paragraph 6 Paragraph 1 & 2 Paragraph 5
Scanning
Scan tห้องสมุดไป่ตู้e article and then answer these questions.
1. Who is Max Lǔscher? A Swiss psychologist.
5. Why is colour a powerful tool? It can be used to help us, to warn us, relax us, to control us and to make us buy things.
Detailed reading
Read Para. 2 and fill in the table below.
colour.
T
Max Lǔscher has spent most of his life
studying colour.
Line 3
2 . Many colours do not affect us. F Each colour affects us in a different way.
Line 10
Colour
Personality
red energetic and adventurous, looking for excitement
blue green yellow
calm and in control, preferring a peaceful life firmness, a dislike of change and a fear of failure
Line 12 4. Yellow is often used by food manufacturers
to persuade people to buy food. T
This is the main “appetite” colours that help persuade to buy more food.
Green. 5. What does the colour of the UN
flag symbolize? Peace.
Read to see whether these statements are true or false.
1. Max Lǔscher has spent a long time studying
Blue, brown and green are considered serious. These colour are used by banks.
4. What is the most important colour in most flags? Why? Red---the colour of action---is the most important colour in flags, because over 80% of countries have it in their national flags.
Line 24
Answer the questions below using the information in the article.
1. Why are some colours called 'appetite' colours?
Those colours that help persuade to buy more food.
3. People’s heartbeats get faster when they see
the colours blue or green.
F
People’s pulse rates decrease and they feel more relaxed when they see safe and familiar colours such as blue or green.
It is easy to
Green means “go
see at night.
ahead”.
safe
Red means “emergency”.
Skimming
Read the first sentence of each paragraph in the article. Then decide which paragraphs deal with the topics below.
2. Which two colours remind people of peace and quiet? Blue and green.
3. What are the main “appetite” colours? Red, green, orange and yellow.
4. What colour is often used by many environmental groups?
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