实用商务英语Unit1
Unit 1(商务英语阅读教程1)
Homework
1.Summarize the main idea of the the Supplementary Reading on P9 with no more than 50 words. 2.Finish P10 Part V Test Yourself
Note on the Text
1. Enrolling in college is one step toward fulfilling our vision of the future．进入大学是完成将来梦想的第一步。 enroll in：登记入学，入伍，入会等。 如： It's too late to enroll in that class．现在报名进那个班太晚了。 2. Goal-setting involves developing a list of things you would like to achieve in your personal or professional lives-your goals． 设立目标包括列出一些你在个人生活和职业生活中想要完成的事情—— 即你的目标。 3. Understanding what success means to you and the level of success you are willing to accept in life is one of the first stages of new venture planning． 理解成功对你的意义和生活中你想获得的成功水平是计划新事业的第一 步。
Homework
1. If each country’s business had a national style or personality, what would the Chinese business personality be? Discuss how business in China typically operates. 2. Discuss the last time you had to strike a balance in order to reach an agreement about something? 3. Report on the similarities and differences in management of the multinationals (IKEA, TESCO, Walmart, P&G, etc.) in China. 4. Read Text B
商务英语 unit1
Unit 1 Interview and Recruitment
• Dialogue 4 • A: Now, do you have any questions for
us? • B: Yes, I’d like to know if there would be any
future opportunities for specific training. • A: If necessary there will be. Any other
• Useful Structures • 1. I have come at your invitation for an interview. / I’m for an
interview as requested. • 2. It is a great pleasure for me to have this opportunity for
etiquette • to learn how to write Cover Letters
Unit 1 Interview and Recruitment
• Dialogue 1 • A: Excuse me. May I see Mr. Allan Wilson,
the personnel manager? • B: It’s me. What can I do for you? • A: Nice to meet you, Mr. Wilson. I’m
interview. • 3. Why did you apply for this job? / Why are you interested in
working for our company? • 4. Why do you think you are qualified for this position?
商务英语口语900句：Unit1 用英语表达建立商务合作的意愿 part I
商务英语口语900句：Unit1 用英语表达建立商务合作的意愿 part I1. We’d like to express out desire to establish business relations with you on the basis of equally, mutual benefitand the exchange of needed goods.我方希望能在平等、互利、互通有无的基础上与贵司建立业务关系。
2. In order to extend our export business to your country, we wish to enter into direct business relations with you.为了能在贵国拓宽我方的出口业务，我们希望能与你们直接建立业务关系。
3. Our hope is to establish mutually beneficial trading relations between us.我们希望双方能建立互惠的贸易关系。
4. We look forward to a further extension of pleasant business relations.希望我们之间友好的业务关系得到进一步的发展。
5. It’s our hope to continue with considerable business dealing with you.我方希望能够继续同贵方保持大量的业务往来。
6. We look forward to receiving your quotation very soon.我方期待着尽快收到贵方的报价。
7. I hope you’ll see from the reduction that we are really doing our utmost.希望贵方能从这个降价中看出我方真的在尽的努力。
译文 《商务英语》UNIT1 LOGISTICS(物流)
UNIT I LOGISTICS第一单元物流PART ⅠThe Definition of LogisticsPART Ⅰ物流的定义The introduction of Logistics物流简介[Para1]“Logistics” is a term, which originates from both the army an d French. According to the French, the Baron of Jomini, who of Swiss origin who had served in Napoleon’s army before joining the Russians and who later founded the Military Academy of St. Petersburg, first used the term in the early 19th century. So in a m ilitary sense, the term ‘logistics’ encompasses transport organization, army replenishments and material maintenance.“物流”或“后勤”一词其实源于军队，对其词义解释亦有多个不同版本，根据法国人阐述之词义，该词早于十九世纪初被祖文尼男爵率先采用。
祖文尼是一名原藉瑞士的军官，他在投奔俄罗斯军队之前在拿破伦军中服役，其后一手创立“圣彼得堡军事学院”。
就军事意识而言，物流管理―词意即运输编制、军队补给和物料保养。
[Para2] In the business world however, the concept of “logistics” was applied solely to “Material Replenishment Programs” (MRP) and was confined to the manufacturing sector at the beginning. Therefore the extension of the concept to involve company operations is a relatively new one and the earliest usage dates back to the 1950s in the USA.然而在商务界中，“物流管理”的概念仅仅用于“物料需求计划”，并且最初是在制造业的部门开始使用。
实用商务英语听说第一册unit 1 Time
Contents
1
Warm up
2
Listening tasks
3
Summary
Teaching Aims
1
To be familiar with the skill of decoding words
To master the difference
2 between “teen” & “ty”
Arabic numbers a. 12:15 b. 2:25 c. 4:45 d. 10:30 e. 8:45 f. 7:00
g. 14:00(2:00intheafternoon) h. 11:30
Part II Listening for Time Expressions
Word Bank
practice n. 练习；实践；实习
Greenwich n degrees n average adj.
Word Bank
格林威治 度数 平均的
mean adj. 平均的 regular adj. 规律的 accurate adj. 准确的
Task 1
Directions: Do you know the standard time in the world and who set our clock time? Listen to the following passage and then circle the best answer for each one.
Task 2
Directions: Listen to the five dialogues and choose the correct answer to each of the following questions. 1. What’s the time by the woman’s watch?
实用商务英语写作课件-unit 1
Business writing (example): no complicated expressions
We are having trouble with the five computers you recently installed. As a result, we’re returning them to you today and requesting our money back — as you agreed today on the telephone. You asked for a brief documentation of the problems we’re having, so you can tell your suppliers. Here are the main problems we had.
Unit 1 Overview of Business English Writing
Tasks
1. Writing Principles 2. Writing Features 3. Writing Process 4. Exercises
Writing Principles
1. Consideration 2. Completeness 3. Correctness 4. Concreteness 5. Conciseness 6. Clarity 7. Courtesy
Concrete a 10% reduction on April 10 80%
5. Conciseness
Conciseness means the message is expressed with brevity without sacrificing clarity or courtesy. Avoid wordy language and redundancy, or repetition.
《实用商务英语》Unit1
• Ⅰ. Listen to the following song and fill in the blanks with the exact words you have just heard from the recording.
Scarborough Fair
• Ⅱ. Listen to the song again and sing along.
1. Do you have any experience of receiving a stranger? If do, talk about it. 2. What factors should you take into consideration when meeting foreign businessman at the airport?
• Ⅰ. Listen to Dialogue 1-5 and choose the appropriate answer to each of the questions. • Ⅱ. Listen to Dialogue 6 and choose the appropriate answer to each of the following questions. • Ⅲ. Listen to Dialogue 7 and fill in the blanks with the exact words you have just heard from the recording.
• Ⅰ. Listen to Passage 1 carefully and fill in the blanks with the exact words you have just heard from the recording. • Ⅱ. Listen to Passage 2 carefully and fill in the blanks with the exact words you have just heard from the recording.
商务英语unit1课文译文及练习答案
课文A世界经济发展世界经济比以往任何时候都更富裕，但是国家内部与国家之间财富显然分布不均衡。
世界上最富裕国家如卢森堡的年人均收入比世界最贫穷国家如塞纳里昂年人均收入高出一百多倍。
国与国之间经济发展不平衡倾向表现各异。
20世纪50、60年代，发展中国家经济获得了飞速而持续的发展。
然而，自80年代以来，除了少数几个主要亚洲国家经济成功地获得快速发展、更多全球开放市场外，其他发展中国家面临了经济不稳，社会福利收效甚微的问题。
全球化并没有缩小贫富国家收入差异。
富裕国家比贫困国家往往能更优先进入资本市场，吸引更多外国资本直接投资，更有弹性地应对全球商品市场。
现在，埃塞俄比亚居民平均收入不及出生于欧洲或美国居民的1/35，而在50年代，埃塞俄比亚人均收入是发达国家人均收入的1/16。
同样，美国目前人均收入比尼伯尔人均收入从50年代的19倍上升到了27倍。
世界上大多数最贫困国家或多或少在某种程度上相对滞后。
尤其是70年代中期以来，发展中国家经济增长进入停滞与不稳定的交替期，只有少数几个发展中国家在最近几十年能持续增长，这些国家中尤以两个世界人口大国中国和印度著名。
中国可以看作是成功进行体制改革的例子。
20世纪70年代后期改革开放以来，中国经济一直保持了高速发展。
除一些社会、经济不稳定因素之外，最近20年，中国经济改革所取得的成就解决了几千万人的温饱问题。
因为没有现存的改革经验可借鉴，中国经济改革的过程被看作是“摸着石头过河”。
实际上，经济发展是改革的落脚点和最终目标。
中国经济体制改革是以全面提高经济效益为目的，依靠发挥个人积极性，培育各种类型的市场竞争。
通常，中国向市场经济的转型过程是个缓慢的经济改革过程，表现在三个不同时期。
第一个时期从1978年至1993年，改革主要是改善激励机制和扩大市场对资源的配置范围。
这一时期以成功进行农业体制改革和双重价格体系改革为特点；第二个时期开始于1994年，这一时期中国政府决定把最终建立现代市场经济体制作为改革目标；最新时期，重点是处理好由于经济增长所带来的地区差异和贫富悬殊。
实用商务英语写作教程Unit1Resume(简历)
REFERENCES: Mr. Gao Hong (General Manager of the Beijing Huafeng Stock Co. Ltd.) 23 Hepingmenwai Beijing, 100009 Tel: (010) 7463-6352 Mrs. Lin Bing (Dean of the Economics Department of Hebei University) 45 Changjiang Avenue Shijiazhuang Tel: (0311) 836-2726
information Ⅲ) Write resumes according to requirements
General Introduction
▪ 1) What is a resume? ▪ 2) Functions of a Resume ▪ 3) Contents of a Resume ▪ 4) Principles for Writing a Resume ▪ 5) Layout of a Resume ▪ 6) Types of Resume
Computer:
Working knowledge of operation and support of hardware
Good at such software as Office, Photoshop, AutoCAD
Mastery of BASIC, FORTRAN and C++ programming skills
Bookkeeper
Minjiang Company Chengdu, Summer, 1998
Entered variety of data into books Tutor 1997-1998
商务英语1-businessenglish_第一单元
商务英语/ 对公众说话/ 01应征面谈Introducing Yourself at an Interview找工作时的面试，正是应征单位决定是否要延揽应征者的依据。
在面试中，除需注意衣装合宜之外，得体出众的谈吐实为关键所在。
怎么样的谈话内容和态度，才能使你脱颖而出呢？英文正文Good morning. It's a pleasure for me to be here in front of you to present myself. My name is Jennifer Wong, and I am a candidate for the position of Overseas Sales Representative.My background and work experience are tailor-made for this position. I studied marketing as an undergrad here in Taiwan, and in 1985, I received my MBA from the University of Texas School of Business. For five years now, I have utilized my skills and knowledge as the Assistant Director of Exports for Magic Kitchen Supplies.Action Appliances is a forward-looking company. I am aware that you are expanding into new markets, particularly in the U.S. Thus you are going to need aggressive, take-charge sales representatives. At Magic Kitchen, during my five years there, we expanded our U.S. market share by 25%. This is just one example of my ability to go out there and sell products.A position with your company would be both a learning experience and a great opportunity. I look forward tobecoming part of the Action team. Thank you.中文翻译↑早安。
《实用电子商务英语》unit1
electronic commerce. From the 1990s onwards, electronic commerce would PPT模板下载：行业PPT模板： 节日PPT模板：素材下载： PPT背景图片：图表下载： 优秀PPT下载：教程： Word教程： 教程： 资料下载：课件下载： 范文下载：试卷下载： 教案下载： 字体下载：
additionally include enterprise13 resource planning systems (ERP), data mining14
and data warehousing15.
Reading
Some people find it useful to categorize electronic commerce by the types of
➢Know main categories and basic types of e-business.
➢Master words and expressions related to e-business.
目录
CONTENTS
Lead-in
Reading
Translation Skills（省略法）
Reading
mode of business extends far beyond the obvious points of convenience for the
customer and cost savings for the business. The most powerful implementations8
商务英语灵活应用unit1-5新
UNIT1商业谈判英语01 买卖过招第一回What is important when being interviewed for a job?(1) Information about the company(2) Personal appearanceIs personal appearance important? (Why/Why not?)How do you prepare for job-interviews?What is the most important factor when you accept a new job？02 你来我往价格战1.Is self-confidence essential? (Why/Why not?)2.How are you getting along with your colleagues/ classmates?3.Is it important for the candidate to ask questions at the interview?4.What is important when selecting staff for promotion?(1)A ttitude to work(2)C urrent performance03 把手言欢，契定条款定合约1.What fo you think of the idea of working at home?2.Tell me something about your konwledge of company structureand systems.3. What will you do to further develop yourself/ career?/ What isyour plan in five years?/ What would you like to be doing in five years’time?04 远方来客，带来订单谈代工1.What is important when selecting applicants for a job?Work ExperiencePersonal Qualities2．Is technology useful to you in your work/studies?3.Do you have targets in different stages of your life? Have youachieved them? How do you make progress in achieving them? 05 鱼与熊掌，利弊得失细斟酌1.Is it important to consider opportunities for further promotion?2. What is important when preparing for a job interview?Studying the job advertisementFinding out about the company3. What kind of advice would you give to a new colleague joiningyour company?06 技术转移，互惠互利是基础1.What is important when dealing with complaints from clients?2.What is important when deciding whether to attend aconference?(决定是否出席一场会议时应该考虑什么？)Choice of Venue (地点的选择)Appointed Speakers (指定的发言者)07 争取代理，行销业绩显实力1.What is important when looking for a new supplier?(1) Delivery times(2) Discounts2.How important is it to have a career structure for employees?3.What is important when setting prices for new products?(1) Production costs(2) Competitors’prices08 独家代理，条件谈判要周详1.What is important when dealing with complaints from clients?(1) Offering an apology(2) Suggesting a solution to the problem2.What do you think about people wearing uniforms at work?3.What is important when developing new products?(开发新产品的时候应该注意什么？)Marktet Research (搞市场调研)Costs involved (相关开销)09 代理合约，限期佣金要细谈1.How can you prove your ability of selling?2.How to make a perfect marketing plan?3.How to develop the market?10 运筹帷幄，创造条件掌乾坤1.What are the advantages of learning a foreign language with workcolleagues?2.Do you think foreign language skills will continue to be useful forbusiness in the future?3.Would you like to take part in teamwork for developing program?11 是进是退，拿捏分寸细思量1.What is important when aiming for promotion?(1) Quality of performance(2) Company loyalty2.Talking about company growth, what can we focus on?(1)T urnover(2)P roduction(3)F actories3.How to put a new into new markets?UNIT2 国际贸易英语01 PRICE 价格01-a 市场价格要定位（1）You are at the airport to meet your colleague, Mr. Smith, for the first time. How would you introduce yourself to him?（2）What problems do you think there could be when selling products in another country?01-b 竞争价格最重要（1）Your friend, Mr. Davis, comes to Yangzhou for the first time.He asks you which place he should visit first. Which placewould you recommend?（2）What is important when designing a brochure?Having clear informationUsing picturesGiving contact details01-c 谈判价格要互让(1)You win take a 7-day holiday next week, but you cannot takeyour pet dog with you. How would you ask your Mrs. Bell for help?(2)what is important when delegating work to others?Clear instructionsChoice of person for02 Inquiry 询价02-a 询问资料来了解（1）You are at a business meeting with your boss in his office. You suddenly get a stomachache, and you just can’t stand it. What would you say to your boss to ask for leave?（2）Do you think a company benefits from holding conferences for his employees?02-b 电话跟进求效率（1）Jack, a foreign friend of yours, comes to borrow a book fromyou. You don’t need the book but you will need it the day after tomorrow. What would you say to him?（2）what is important when deciding whether to buy or rent office equipment?CostSpeed of technological change02-c 互惠条件显诚意（1）You are trying to finish the report assigned by your supervisor, but your colleague with whom you share theoffice is talking endless on the phone with a friend. Whatwould you say?（2）How important is location to success of a conference?03 Offer 报价03-a 还价立场要坚决（1）Mr. Smith, your boss, just found out you used the office phone to home once. He gives you a copy of the company policy and demands an explanation. What would you say to him?（2）How do you think students can benefit from seminars from a company?03b-还价立场要坚决(1) You’re doing some paperwork for your company, but yourcompany doesn’t work properly. Your friend, Mr. Smithhappens to have a portable computer. How would you ask him to leng it to you for two weeks?(2) What is important when producing marketing plan?Identifying target customersSetting a budget03-c 价格变动定期限（1）What do you usually do in spare time?（2）what is important when promoting a new product?Cost of productAdvertisingFree samples04 Market 市场04-a精打细算忌冲动（1）You are driving Mr. Cave, your client, to the airport, and are often stopped by traffic lights. You try to assure Mr. Cave he won’t miss his flight as you’ve off very early. What would you say to him?（2）Can you think of any things a company could do to help a local college? Why?04-b 携手合作打市场（1）Your friend Tom, comes to China for the first time, and he is surprised to see so many bicycles in the city. How would youexplain the phenomenon to him?（2）Would you prefer to have meetings face to face or through video conferencing?04-c时常低迷用策略（1）Linda, your friend, will hold a birthday party this Thursday, and you have already accepted her invitation. But your boss just told you must take a busyness trip abroad on Thursday. How could you explain this to Linda and make her understand why you are unable tomorrow（2）What areas of business would you like to have more experience of?05 sample 样品05-a 封存样品保品质（1）Your friend David, asks you to pick up his parents at the airport, since he has to travel to another city on business. How would you introduce yourself when you meet his parents at the airport?（2）How important do you think practical experience is for business student?05-b 样品种类要清楚（1）Your friend, Mr. Brown, is inviting you to a teahouse after work.However, you don’t feel very well, and you probably will go tosee the doctor after work. What would you say?（2）Do you think modern technology has affected the amount of business travel in recent years?05-c 谈成相对谈买卖（1）What’s your favorite sport?（2）Do you think it’s better to send one person or a team of people on a sales trip?06 Quality 品质06-a 品质保证有制度（1）Suppose that you were late for work today. When you hurled into the office, your boss, David was waiting for you for some important documents. What would you say?（2）Would you like to take a group of student visitors on a tour of your company?06-b 品质分析要谨慎（1）Your friend, John, is a chain smoker. You know that smoking kills. How would you persuade to stop smoking?（2）What kinds of information about a company would not be suitable for a group of student visitors?06-c 品质优异或青睐（1）Your friend, Tom, and you are chatting with other people in a bar. It is very late and you feel very sleepy. However, youdon’t want to leave him alone there since he is not familiar with the place. How would you persuade him to go back with you（2）what is important when preparing to go away on a business trip?Informing colleagues and clientsDelegating essential tasks07 Payment 付款07-a 精打细算谈付款（1）Mr. Louis, from France, is thinking about importing some silk from your company. You are meeting with him for the second time in hope of an order. You know you should impress him more with promised quality and reasonable price. What would you say?（2）do you think magazines are a good way to keep staff informed? 07-b 分期付款好商量(1) It is two hours before you are due to off work, but you have toleave now because your mother suddenly falls ill. How would you ask for leave? Your boss is known for his harshness towards his employee(2) what is important when choosing an employee promotion?Length of serviceMotivationPerformance07-c 赊帐付款更划算（1）Your boss asks you to take a business trip to Suzhou and asks Xiaoyang, your colleague, to take a trip to Yangzhou, your hometown. You would to know whether you could exchange with Xiaoyang, as you would like to go home to see your mother who hasn’t been very well/ How would you put it to your boss?（2）What are the advantages to companies of inviting business students to visit their offices?08 Placing Orders 订货08-a 定单及时好商量（1）You are at a restaurant in London now. You want to have a meal.What do you want to say to the waiter?（2）What is important when meeting foreign clients for the first time?Foreign language skillsKnowledge of cultural difference08-b 灵活处理保定单(1)You are having a chat with Tony, one of your western colleagues,about your weekend plans and asking him if he is interested injoining you. What would you say?(2)What kind of support can companies give to area where they arelocated?08-c 长远合作最可贵（1）Mr. Adams is inviting you to a dinner at a famous restaurant.You know, however, you have to go to your good friend’s wedding. How do you respond to his invitation?（2）what is important when planning corporate hospitality?Guest listType of event09 Packing 包装09-a 包装条件算成本（1）You are introducing your company to your new colleague, Mr.David. You find that he has somehow misunderstood you.How would you rephrase your statement?（2）Do you think sales people should be allowed to take their families with them on foreign trips?09-b 包装变动要声明（1）You are in a bank, and you think the balance of your savings is not right. What would you say to the bank clerk?（2）What is important when writing a newspaper advertisement fora job vacancy?Description of the workExperience needed ba applicantsthe task09-c 再三叮嘱防出错（1）Your next door neighbor, Tom, often plays noisy music at night.You find it very disturbing and want to talk to him about it.What would you say?（2）What is important when buying products on the internet?Safe payment systemWide choices of productsQuick delivery10Insurance保险10-a 保险种类要清楚（1）You have something urgent to report to your boss, Mr. Davis.However, he is talking to some else in the office. What would you say?（2）Your boss, Mr.Davis, is telling you what to do while you are traveling to the State. You are not quite clear about what he is saying. Hoe would you ask for clarification?10-b 投保选择很关键（1）One of your colleagues is changing jobs. What would you say to him?（2）Apart from promotion, in what other ways might a company increase sales?10-c 承保范围细思量（1）What difficulties are you find with your English?（2）What is important when organizing job interviews?Time availableNumber of interviewsPreparing questions11Shipping 装船（1）Do you think the skills people learn in one company are always useful in another company?（2）What is important when considering a job in anther country?Length of contractFinancial advantages of the jobAvailability of language training11-b装运时间很关键（1）How important do you think it is to speak the language of the people you are selling to?（2）Do you think magazines for customers are a useful marketing tool?11-c 精打细算省运费（1）What special qualities do you think a good sales person needs?（2）what is important when designing a company website?type of information to includedifferent language versions12Claims 索赔12-a 索赔通知要及时(1) In what other ways could the company promote the brand?(2) What is important when aiming to increase staff productivity?Offering bonusesCreating a pleasant environment12-b 理智回应求补救（1）Do you think advertising always increase sales?（2）What makes an advertisement effective?12-c 承认失误平风波（1）Mr. Adams has caught a bad cold and has a fever, so you go to his flat and suggest him go to see doctor at once. What would you say to him?（2）what is important when trying to attact new staff?Competitive wagesCompany reputationUNIT3 接听电话商贸英语01 入门句型（1）（1）Y our friend has just had a baby. You go to the hospital to see her. What do you say?（2）W hat is important when considering a career change?Further study or trainingOpportunities for future promotion02 入门句型（2）（1）W hat would you like to live?（2）T he manufacturing company you work for wants to improve contacts with a local business college. Talk forabout two minutes about some of the ways the companycould help the college and decide which two are best.Pay college fees for some studentsProvide work experience for studentsGive regular presentations at collegeGive guided tours of the company03 留言（1）Y ou have just spilled some coffee on a foreigner in a coffee shop. What would you say to him or her?（2）T he company you work for is going to send one employee to an English-speaking country for one monthon a sales trip. Talk together for about two minutesabout three of the employees and which one would bebest.Time with companyForeign LanguagesSales ExperiencePersonal Qualities04 难以通话（1）Y ou have just been given a promotion at work. How would you thank your boss?(2)The company you work for has invited a group of business students to spend a day in company. Talk about some of the things the company could arrange for the students and decide which three would be most useful.Tour of administration officesVisit to IT departmentLunch with personal managerVisit to production departmentMeetings with individual employees05 打错电话（1）Y our foreign friend Alice would like you to travel to Shanghai together on the weekend, but you have an important meeting to attend on Saturday morning. What would you say to her?(2)The company you work for wants to launch an advertisingcampaign to increase the sales of brand of sports shoes. Talk about some of the ways to advertise the product.06海外电话（1）Your colleague, John, has borrowed a very expensive book from you and when he returned it, it was in very poor condition with some pages missing. What would you say to him?(3)What problems do you think there could be when saling productsin another country?07长途电话（1）Y our colleague, Mr. Cook, is an American who has an eight-year-old child in America. One day he is very happy and shows you a picture of his little daughter. What would you say?(2) Do you think advertising always increase sales?08 问候和邀请(1)In a library reading room, most of the people are reading quietly; but a couple of girls keep talking and laughing among themselves. How would you express your annoyance?(2)What special qualities do you think a good sales person needs?09 深夜电话(1)You are about to leave home in hurry to catch a train, when oneof your former classmates calls from another city, what would you say to him or her?(2)Do you think there are advantages to a company in havingcontacts with a local college?10 致歉的电话（1）Y ou will take a 7-day holiday next week, but you cannot take your pet dog with you. How would you ask your friend for help? (2) You company is organizing a conference for sales managers working in its offices around the world.You have been asked to help plan the conference, discuss the situation and decide:What information you will need to send to sales managers before the conference.What activities you could organize to help people to get to know each other better.11 取消定位(1)How do you practice your oral English?(2)Your company has been asked to deliver a series of one-dayseminars to a group of business students to help them prepare for working in a large company. You have been asked to help with planning the seminars, discuss the situation and decide:What kinds of information it would be useful to know about the students?What the most useful topics would be.12要求饭店服务(1) What kind of weather do you like?(2) Your company is planning to introduce an internal magazine to keep staff informed of company developments. You have been asked to help plan the staff magazine.What type of information to include in the magazine?What type of staff should contribute to magazine?13叫出租车(1) You go to see Sam, your colleague, in hospital. He asks if it is too much for you to take over his work in the office. What would you say?(2)The company you work for is concerned about the amount of time staff spend traveling to meetings in other braches of the company, and is looking at the alternatives.You have been asked to make recommendations about introducing video conferencing.What the company needs to know about the meetings that take places at present.What the advantages and disadvantages of video conferencing might be.14. 预约（1）(1)Do you like your present job? Why or why not?(2)Your company is entertaining a group of foreign clients for threedays, including one non-working day.You have been asked to plan a programme for the visit.What kids of activities would be suitable for the visit?What kinds of activities it would be useful to know about the clients before finalizing the programme?15 预约（2）（1）You are having a chat with Tony, one of your Western colleagues, about your weekend plans and asking him if he is interested in joining you. What would you say?(3)Your company is sending a small group of employees awaytogether for three days to encourage them to work as a team. You have been asked to help plan this programme.What practical arrangements the company needs to make before the trip?Which work and leisure activities would be suitable for group?How to evaluate the success of the trip?16 投诉（1）Do you like traditional Chinese operas? Why or why not? （2）Y our company is planning to offer 30 hours of English language training to employees. You have been asked to help with the planning and organization of the training.How to encourage employees to take part in the training?What kind of schedule would be suitable for the training?17处理紧急事故(1)You are in an interview for a position of interpreter in aninternational company. How would you impress the interviewers?(2)The manufacturing company you work for has decided to offer atwo-week experience programme for a small group of students from a local college. You have been asked to help with preparations for this programme.What kinds of work experience the company might offer?How the participants should be selected.UNIT4 国际商务礼仪01 迎接买家的准备(1) Describe a boss who has greatly influenced you in your vocation?(2) Do you think businessman have enough time to relax themselves? And why?02 初次会见一个有潜力的客户（1）Do you think businessman have enough time to relax themselves? And why?（2）What qualities are required of a good businessman?03 正式的见面介绍和礼仪(1) Is there anything you don’t like about your work?(2) What are some of your responsbilitites? I mean, what does your job invovle?04 宴请客户（1）Deligating work to others, which is more important?Clear in organizationChoose of person fro the task（2）Operating in competitive market, which is more important?Product priceAdvertising05 会议筹备（1）Choosing a personal assistant, which is more important?Job needed skillsPersonal quality（2）Deciding to sell product on internet, which is more important?Security for customerDescribing system06 商业午餐（1）Choosing a place to hold a training, which is more important?Equipment availableLocation（2）Choosing a business qualification to take, which is more important?Length of courseCost07 打高尔夫（1）Dealing with customer’s inquiry, which is more important?Product knowledgePoliteness（2）Maintaining stock levels, which is more important?Accurate recordsEfficient storage system08 在家宴客（1）Setting up a production plant in another country, which is more important?CostLabor supply（2）Trying to attract new staff, which is more important?Company reputationCompetitive wages09 取消会议（1）Preparing for a negotiation with a customer, which is more important?Getting a accurate information in activeChoosing where to meet（2）Selecting staff for sales dept, which is more important?Communicate skillsAppearance10 提出辞呈（1）Deciding whether to increase price, which is more important?Strength of brandMarket condition（2）Charging a meeting, which is more important?PreparationKeeping the time11 祝贺初为人父（1）Selecting employee for further training, which is more important?Contribute to the companyPrecious training（2）Setting a budget for setting a new product, which is more important?Predicted salesQuality of product12 带领新进下属（1）Preparing for a negotiation with a customer, which is more important?Getting a accurate information in activeChoosing where to meet（2）Selecting staff for sales dept, which is more important?Communicate skillsAppearanceUNIT 5 参加国际商展01 飞机上攀谈The clothing retailer you work for is considering whether to sell their product by mail（1）What advantage for the company would be ？（2）What company need to consider before setting up?02 住进旅馆Your company is organizing a conference for the sales mangers working in its office around the world（1）What information you will need to send the sales manager before the conference？（2）What activities you could organize to help people to get know each other better?03 在展览会场找自己的摊位You company is planning to introduce an internal magazine to keep staff informed of company developments(1)What type of information to include in the magazine?(2)Which types of staff should contribute to the magazine?04 开幕酒会You work for a group of sport and leisure clubs which opened two years ago. The business is growing more slowly than expected （1）what the reasons for the slow growth might be?（2） How the clubs might be marketed?05 寻求帮助Your company allow a group of students to visit your company , you are asked to prepare one-day visit.(1)What types of activities would be most suitable?(2)What types of staff the students should be talked to?06 招呼上门的客户The retail company is planning to open a new branch.(1)What the company should consider when choosing a site?(2)Where it would be best to advertise the opening of the new store?07 造访竞争对手Your company want to reduce business trip aboard（1）How the total number of business trips might be reduced? （2）How the cost of some trips might be reduced?08 小餐部用餐Companies admit some employees work at home instead work in the office?(1)why staff might prefer working in this way?(2) What the advantage for the company might be?09 旅馆中做生意What is important when delegating work to others?* Clear instructions* Choice of person for the task10 研讨会后各抒己见What is important when designing a company website?* Type of information to include* Different language versions11 推销试用订单What is important when Planning corporate hospitality * Guest list* Type of event12 亲自拜访有潜力的买家What is important when writing a newspaper advertisement fora job vacancy* Description of the work* Experience needed by applicants。
商务英语Unit1The working day
• appointment n. (an arrangement to meet someone at a particular time and place)
• atmosphere n. (the air in any particular place)
• encourage vt. –encouragement n.-=inspire
• hectic adj. (full of incessant or frantic activity.) • routine n. adj. (a sequence of actions regularly followed; a
fixed programme.) • text message • production-produce-producer • lead-leader • make sure • recruit-recruitment (the action of finding new people to
• Logistic &Purchasing Dept. Manager • Accountant （a person whose job is to keep or
inspect financial accounts.）
• Production Dept. Manager
• Operator (a person who operates equipment or a machine.)
• Warehouse keeper
• Receptionist (a person employed in an office or other establishment to greet and deal with clients and visitors.)
商务英语口语unit one-商务运作与管理
unit one company operation and management公司运作与管理1.1 teamwork团队合作teamwork团队合作，团队精神team-based 以团队为基础的horizontal organization structure横向企业结构corporate goals企业目标charter规章，章程；执照；特许状be accountable for对…负有责任creative innovation创新改革，创新发明，创新精神reward system奖励制度;奖赏系统；奖励系统pay back回报，报偿individuality个性;个人的嗜好（通常复数individualities）independent thinking独立的思想;独立思考;独立思考问题的能力;敏锐的观察力group decision-making集体决策managerial skil l 管理技能;管理技术coordinate使协调，调整interpersonal relationship人际关系mutual trust相互信任bring out the potentials充分发挥潜能；fulfill one's potentials挖掘某人的潜力/潜能closely-knit（关系）密切的keep track of跟踪，追踪;记录；与…保持联系time-consuming花费时间的line manager部门经理，业务经理（与行政经理相对）;生产线管理人员pre-building团队建设nurture培养，教育，发展nurture team dynamics培养团队活力;team dynamics团队活力；团队动力promote team spirit提倡团队精神；team spirit团队精神；合作精神drive team success驱使团队成功minimize将…减少到最少，最小化inhibit约束，抑止；抑制；禁止liven up使…有生气/活跃；training session一场训练，培训课期rafting漂流rock climbing攀岩；岩石作业teammate队友impact影响，效果complementary补充的，互补的revitalize使新生，给予新的活力；vitalize赋予…生命；激发；使有生气trait（个人性格方面的）特征，显著的特点commitment敬业精神interpersonal communication skills人际交际技能，亦作interpersonal skillsaddress 处理（事情）How to make teams effective如何组建精锐的团队People in every workplace talk about building the team, working as a team, and my team, but few understand how to create the experience of teamwork or how to develop an effective team.Belonging to a team, in the broadest sense, is a result of feeling part of something larger than yourself. 在各种工作场合，人们都在谈论团队建设、团队合作、自己的团队，但是却很少有人真正理解如何体验团队合作以及如何组建一支精锐的团队。
商务英语-Unit-1-参考答案
Unit 1 GlobalizationPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.1 There are too many examples in aviation and other _____ B _____ of what has happened to companies that have tried to do that.A sectionsB sectorsC segmentsD components2 It would not _______ A ________ earlier mistakes such as attempting to enter the train or boat-building business.A repeatB makeC recognizeD produce3 He is impressed, he says, by the way in which oil companies have ____ D _____ from losing national images.A obtainedB gotC reachedD benefited4 Royal Dutch/Shell is another group which manages to ______D_________ itselfas a local company in which it operates.A displayB exhibitC showD present5 When the Japanese tyre group Bridgestone entered the US market, it made an _________ C _______, buying the local production base of Firestone.A saleB purchaseC acquisitionD overpayment6 If a company wishes to enter the Chinese market, it usually looks for a local ________ D ________ who will cooperate in setting up a joint venture.A manB talentC managerD partner7 If you’re ______ C ______ don’t go to Oslo – it’s Europe’s most expensive city.A hardB hardyC hard upD hard down8 A survey has _______A_________ with some interesting information about the cost of living in our major cities.A come upB show upC put upD live up9 Meals at restaurants cost a _________ C ________ and drinks are very pricey.A expenseB priceC fortuneD fate10 Being kept waiting, being connected to voice mail or being passed on to someone else are all common ________ D _______.A flashesB firesC firecrackersD flashpoints11 Reasons for this are ________ B _________, according to Reed.A three piecesB threefoldC threeD triple12 Increasing numbers of transactions take place entirely by phone, from ___ D ____ insurance to paying bills.A doingB sellingC buyingD arranging13 As companies move towards ‘remote working’, the need for the right tone of voice _______ A _______ to every level of the organization.A extendsB stretchesC expandsD attaches14 However, globalization has brought problems in the compan y’s overseas plants, and this is having a bad ________ A _______ on its share prices.A effectB influenceC affectD consequence15 A journalist from the Eastern Economist Review suggested recently that the company could become the _______ B _______ of a takeover if it didn’t sort out its problems soon.A aimB targetC objectiveD purpose16 Although this helps to lower costs, the materials are often of poor quality. This has resulted in _______ C _______ orders.A placedB placingC cancelledD canceling17 Recently, a German distributor refused a D of 50,000 blouses.A dealB transactionC cargoD consignment18 When customers want last-minute changes to clothing, the plants cannot meet customers’ tight _______ D ______.A timesB periodsC datesD deadlines19 Its latest _______ B ______ were described by a famous fashion expert as ‘boring, behind the times and with no appeal to a fashion-conscious buyer’.A seriesB collectionsC sequencesD present20 Factory workers complain about their wages. They are often expected to work _______ C ________ without extra pay.A overB timeC overtimeD timelyPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 资本外逃fight of capital2 福利welfare benefits3 相互让步give-and-take4 国家形象national image5 航空航天公司aerospace company6 全球化公司global company7 就业问题employment problems8 生活水准living standard9 跨文化问题cross-cultural problems10 合资企业joint venture11 本地合伙人local partner12 许可协议licensing agreement13 通货膨胀率inflation rate14 市场调研market research15 远程办公remote working16 全球会议global conference17 股票价格share price18 顾客需求customers’ needs19 低价战略low-pricing strategy20 员工流动率staff turnoverPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.There are too many examples in aviation and other sectors of what has happened to companies that have tried to do that.在航空业和其他行业中想要原地踏步而以失败告终的例子比比皆是2.People are much more likely to express anger over the phone, rather than in writing or face to face.和书信及面对面交流比起来，人们更容易在电话上发火。
商务英语Unit1
Unit 1 LifestylesReading Skill FocusLet’s TryPractice 1: 1.d 2.e 3.a 4.f 5.c 6.bPractice 2: APractice 3:1. New ways of organizing the workplace —re-engineering and downsizing —are only one contribution to the overall productivity of an economy, which is driven by many other factors such as joint investment in equipment and machinery, new technology, and investment in education and training.该句的主干是：New ways of organizing the workplace... are only one contribution to... which is... 是定语从句，修饰前面的the overall productivity of an economy。
译文：安排办公场所的新方法——业务流程再设计和小型化——仅仅是对一种经济实体的全面生产力的一个贡献，这一实体的生产力又由很多其他因素所推动，如：设备和机器的联合投资，新技术以及用于员工教育和培训的投资。
2.His colleague, Michael Beer, says that too many companies have applied reengineering in a mechanistic fashion, chopping out costs without giving sufficient thought to long-term profitability.该句的主干是：His colleague, Michael Beer, says that..., says 后面引导一个宾语从句，too many companies 是这个宾语从句中的主语，谓语是have applied, chopping out…是现在分词短语做伴随状语。
商务英语Unit 1 Introductions and greetings
本单元重点是学习如何介绍自己和他人；相互确认姓 名；了解对方是哪里人以及介绍自己来自何方。语法 重点是动词to be的一般现在时的用法。
Lesson One Introducing Yourself 文化背景与常用语
Lesson One Introducing Yourself
★和别人分手道别，通常说： Goodbye.还可以写成Good-bye。 Bye-bye. Bye. 这是最随便的道别用语。 See you later. 回头见。 So long. 在正式的场合不用；道别以后一时 不见面时也不用。 Take care. 保重，当心。
★和新朋友道别时，还可以说： Nice to have met you. 很高兴认识了您。 Hope to see you again. 希望再次见到您。
C 句子中的重要词通常需要重读。这些关键词 可以是名词、动词、形容词、副词、数词、 指示代词和疑问代词。其它词，如助动词、 人称代词、连词、冠词以及介词一般不重读。
Lesson Three Introducing Other People
介绍给 年老的，把地位低的介绍给地位高的，把男 士介绍给女士。经常使用的介绍用语有： I'd like to introduce my friend … I'd like you to meet … May I introduce you to our manager…? Let me introduce you to our manager… Allow me to introduce my friend… Do you know…? Have you met…? This is…
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Bookkeeper Minjiang Company Chengdu, Summer, 1998 Entered variety of data into books Tutor 1997-1998 Taught middle school students Maths, Physics, and English three hours a week
Economic Law Accounting Principles Money and Banking Ind us tr ia l A c c ount i ng Cost Accounting Management Accounting Financial Management Finance and Tax Investment
Sample 3
501 Chaoyang Street, Beijing 100012 (010) 3838-4759 Gong Qing Objective Director of Human Resourses Profile Nine years’ experience in human resources administration.
AWARDS: Third prize in University Public Speaking Competition, 2000 Second prize in University English Competition, 2001
SPECIAL INTEREST: Computer programming
English: Scored 636 on TOEFL 1998 Scored 91 on College English Test, Band 4 1997 Won Highest Prize in English Speech contest of Sichuan University 1997 Membership: Member, Society of Regional Economics of Sichuan University
91 81 90 89 92 86 91 90 84
Experience: Accountant Leda Industrial Corporation Leshan, Sichuan Summer, 1999 Analyzed financial position Made proposals relating to investment Prepared accounting reports
Back
4) Principles for Writing a Resume
a) 掌握语言运用技巧 b) ) Layout of a Resume
a) Name b) Address
c) Tel
e) Objective g) Profession Experience
Writing Practice
Ⅰ) Rewrite the following sentences in resume Ⅱ) Fill in the following resume table with your own information Ⅲ) Write resumes according to requirements
d) E-Mail
f) Summary h) Education Background
i) Qualifications & Professional Designations j) Hobbies k) Reference
Back
6) Types of Resume
a) Basic Resume b) Chronological Resume c) Functional Resume
1) What is a Resume?
Resume又称Curriculum Vitae (CV)，是极为 重要的求职材料。在求职时，求职者往往要随 求职信一起，向招聘者提供一份履历，可以制 成履历表形式。简历是求职者介绍自己、推销 自己的有力武器，把求职者的能力、学历、工 作经历、成就业绩、奖励、兴趣爱好、特长等 展示给用人单位。而对招聘单位来说，简历是 决定是否给予求职者面试的重要依据。
Sample 2
Qiao Yifeng 135 Binjiang Road Chengdu, 610001 (028) 74638292 qianyf@ Objective: To obtain a position in corporate finance. Certificate: CPA
REFERENCES: Mr. Gao Hong (General Manager of the Beijing Huafeng Stock Co. Ltd.) 23 Hepingmenwai Beijing, 100009 Tel: (010) 7463-6352 Mrs. Lin Bing (Dean of the Economics Department of Hebei University) 45 Changjiang Avenue Shijiazhuang Tel: (0311) 836-2726
Extensively involved in labor relations such as contract negotiations Interpret and oversee implementation of all personnel policies; control administration of comprehensive employee benefit programs Introduced measures to improve employment incentives
Back
Sample 1
PERSONAL DATA Name: Liu Ping Sex: Male Date of Birth: 20 April, 1979 Place of Birth: Beijing Marital Status: Single Nationality: Chinese Home Address: 32 Heping Rd Zhongguancun Beijing, 100031 Tel: (010) 6483-9201
Back
2) Functions of a Resume
简历和求职信是有密切联系的。好的 简历可以使应聘者赢得招聘者的好感， 加深印象，从而获得面试的机会。反 之，如果简历过于简略、夸大其词或 者过于自谦，则会适得其反。
Back
3) Contents of a Resume a)本人情况 b)学历 c)工作经历 d)其他
Personal Experience 1991-Present Beijing Bio-Medical Corporation Beijing Personnel Manager Responsible for recruitment, screening and interviewing of personnel
Computer: Working knowledge of operation and support of hardware Good at such software as Office, Photoshop, AutoCAD Mastery of BASIC, FORTRAN and C++ programming skills
Reference: Chen Zhiyuan, Professor Department of Economics Sichuan University 15 Wangjiang Rd. Chendu 610073 Yuan Can, President Leda Industrial Corporation 12 Dafo St. Leshan, Sichuan 614001
EDUCATION & EXPERIENCE Oct. 2001 – present: Employee at Beijing Huafeng Stock Co., Ltd. (Department Manager Since Dec. 2002) Nov. 2001 – Sept. 2003: Part-time student at Beijing Foreign Trade College (diploma in Business Administration, 2003) Sept. 1997 – June 2001: Undergraduate in the Economics Department of Hebei University (BA in Economics, 2001)
Other Experiences 1989-1991 Jinghua Corporation Beijing Assistant Sales Manager Increased sales from ¥50 million to ¥100 million Managed 100 sales representatives in 10 provinces Trained new employees
实用商务英语写作教程
Unit 1 Resume(简历)
制作：王兆钰
指导：董晓波
Unit1 Resume(简历)
General Introduction
Sample Reading
Sample1 Sample2 Sample3
Useful Expressions
Ⅰ) Useful Expressions about Education Ⅱ) Common Expressions
General Introduction
1) What is a resume? 2) Functions of a Resume 3) Contents of a Resume 4) Principles for Writing a Resume 5) Layout of a Resume 6) Types of Resume