大学体验英语第三册 unit 3
大学体验英语综合教程3(第三版)课件unit3-listen and talk(精品范文).doc
【最新整理，下载后即可编辑】课程：大学体验英语综合教程3（第三版）教师：王晓芳Unit 3 Famous Brand NamesListen and TalkI.Teaching Objectives1.To train the students’ ability to listen through listening practice.2.To cultivate the students’ ability to talk about famous brandnames.3.To let students learn something about making advertisements andtheir business success.II.Time Allotment1st period：Lead-in(25min)2nd period：Discussion(25min)3rd period：Dialogue samples(30min)4th period：Communicative tasks(20min)III.Teaching Content1.Lead-in: Listen to the passage at least 3times and try to rearrangethe paragraphs which are not in the correct order.2.Discussion: Several pictures are presented to encourage studentsto make advertisements as if they were ad designers.3.Dialogue samples: Two dialoguesDialogue 1 The Pros and Cons of Famous BrandsDialogue 2 Why Piracy Exists4. Communicative tasks: Two situations are designed to help students practice oral English.Task 1 Talking about Favorite DrinksTask 2 Discussing Computer Software PiracyIV. Teaching Procedures1.Lead-inStep1:Teach students the words in P 210.Step2: Ask the students to listen to the passage at least 3 times and try to rearrange the paragraphs which are not in the correct order.1. risk n. 危险take risk 冒险2. marketing n. 市场营销3. entrepreneur n. 企业家4. penny wise and pound foolish 小时聪明，大事糊涂2. DiscussionStep 1. Show students with several pictures of world famousbrands which are familiar to students and tell theirsuccessful stories.Step 2. Ask students to form partners or groups to designadvertisements with the help of the pictures.1) sell a house to a snail2) sell a refrigerator to an Inuit3) sell a swimming suit to a fishFor reference: Inuit /ˈɪnuːɪt/ are a group of culturally similar indigenous peoples inhabiting the Arctic regionsof Greenland, Canada, and Alaska. Inuit is a plural noun; thesingular is Inuk. The word Inuit means "the people" in the Inuitlanguage of Inuktitut.3. Dialogue samplesStep 1. (1)Ask students to listen to dialogue 11. designer n. 设计师2. insecure adj. 无把握的，不肯定的3. catwalk n. 时装秀台4. beyond one’s means 超出某人的支付能力5. sturdy n. 结实的6. underwear n. 内衣(2)Ask students to repeat the dialogue line by line with one speaking after the other.Step 2. (1)Ask students to listen to dialogue 21. piracy n. 盗版行为2. author v. 创作出版3. undercut v. 廉价出售4. elite n. 精英(2) Ask students to repeat the dialogue line by line with onespeaking after the other.4. Communicative tasksAsk students to create a dialogue with their partneraccording to the given situation, using the expressions andsentence patterns for making the interviews in the table.Situation 1Two students are talking about their favorite drinks, eachtrying to argue for his / her own preferred brand andagainst the other’s choice.For referenceA: Hmmm, I’m thirsty. Shall we go and get a drink?B: Yeah, that sounds like a good idea. I could do with a nice cup of tea.A: Tea! Yuck! Coke for me.B: Coke? Do you really like it? I always think it tastes so artificial ... and it’s so sweet.A: And you like the taste of tea?B: Well, at least tea doesn’t rot my teeth.A: That depends on how much sugar you put in.B: I don’t put sugar in my tea. I drink it ‘cos it’s natural, and it tastes good. Besides, coke’s much moreexpensive.A: Some things are worth spending money on.B: Maybe, but coke’s beyond my means. And my theory is that tea’s healthy, it’s good for you.A: Well, that depends on what kind of tea you drink. You know some teas have loads of caffeine in them ... morethan coke even.B: Huh, okay. I can see I’m not going to win this one. And all this talking is making me thirsty. Let’s go and get thatdrink. You can have your coke if you want to. I’ll stickto my tea.Situation 2Two friends are discussing computer software piracy.For referenceA: Hey, I got a great new program for my computeryesterday. It’s a brilliant game. You should come overand play.B: Another program? I don’t know how you can afford them all.A: Well you know ... it’s a pirate copy.B: Don’t you feel bad supporting the pirates?A: I can’t afford the real thing!B: But it’s illegal ...A: Illegal to want to save money? It’s as good as the real thing but costs a quarter of the price.B: Maybe, but you see the problem is that with pirates the people who really do all the work end up losing out.A: Look, I’m just an average consumer. I’ve got to think about what’s good for me.B: But in the long run it’s not good for you. This pirate thing is getting out of control. You see, the more moneythe manufacturers lose through being pirated, the higherthe price of the real thing will become. In the end only anelite few can afford the genuine articles.A: I see what you mean. But if they made the programscheaper they could reduce the illegal copying.B: But they wouldn’t make any profit!A: In the short term perhaps but in the longer term theyprobably would. Honestly, I’d prefer to buy the originalsbut I just can’t. Now do you want to come and play ornot?V. AssignmentAsk students to work in pairs to discuss how to make advertisements, and preview the passage A.。
大学体验英语综合教程3课后习题答案(已整理排版)
大学体验英语综合教程3课后习题答案(已整理排版) 学体验英语-综合教程3 Unit1 Passage ACare for Our Mother Earth Read and think 3 1~5 BBCAD Read and plete 6 1.strategies 2.specific 3.consumers 4.released 5.trapped 6.consequence 7.was isolated 8.priority 9.convenience 10.elements Read and plete 7 1. transform 2. all the way 3. sit back 4. resulting from5. share…withPassage BFrog StoryRead and think 12 1~5 DACAB Read and plete 13 1. subtle 2. were overtaken 3. species 4. decades 5. boundaries 6. audio 7. directly 8. focus 9. tone 10. cupped Read and plete 14 1. at that rate 2. for the sake of 3. e to 4. by hand 5. vice versa大学体验英语-综合教程3 Unit2Passage AEinstein’s CompassRead and think 31~5 CDACB Read and plete 6 1. fundamental 2. ultimate 3. sparked 4. apparently 5. patience 6. curiosity 7. convince 8. detail 9. responses 10. (has) stirred Read and plete 71. fooled…into2. came upon3. join in4. e up with5. up to Passage BThe Wake-up Call from Stockholm Read and think 121~5 ADBBCRead and plete 13 1. classical 2. breakthrough 3. elegance 4. faculty 5. handful 6. probe 7. swift 8. transition 9. reactions 10. retirement Read and plete 14 1. has brought in 2. under his belt 3. specializes in 4. a wealth of 5. be applied to大学体验英语-综合教程3 Unit3 Passage ABathtub Battleships from IvorydaleRead and think 31~5 ABCAB Read and plete 6 1. attain 2. modest 3. attractive 4. precise 5. campaign 6. market 7. manufactures 8. sponsor 9. imported 10. brands Read and plete 71. frown…on2. for instance3. as a result4. when it es to5. under…umbrella Passage BHaier Seeks Cool U.S. Image Read and think 12 1~5 CDCABRead and plete 13·年轻人有时会抱怨无法和父母沟通。
大学体验英语综合教程3课后翻译答案课文翻译(免费版)
大学体验英语综合教程3课后翻译答案课文翻译(免费版)Unit2 爱因斯坦的指南针小爱因斯坦是个安静的孩子。
爱因斯坦夫妇赫尔曼和波琳认为他“或许太安静了”。
爱因斯坦到三岁时才开始说话。
父母差点就误认为他是反应迟钝，但有一个明显的事实打消了他们的疑虑，因为他真的开口说话时，说出的话便异乎寻常。
两岁时，母亲波琳许诺给他一个惊喜。
小爱因斯坦非常高兴，以为妈妈会带给他一件有趣的新玩具。
但当妈妈把刚出生的妹妹玛嘉抱到他面前时，小爱因斯坦只是以疑虑的眼光盯着她，最后说道，“车轮在哪儿？”爱因斯坦五岁的时候有一次卧病在床，父亲赫尔曼送给他一个新玩意。
正是这个小玩意启动了他的智力。
那是小爱因斯坦第一次见到指南针。
他躺在床上摇晃摆弄着这个稀奇的东西，认为自己能将指针糊弄到指向另一个方向。
但是无论他怎样摆弄，指针却总是会回到原来指北的位置。
“真奇妙”，他想。
引导指南针的无形力量使爱因斯坦认识到，我们肉眼看到的只是世界的一部分，事物背后还有“某种东西，某种深藏着的东西。
” 爱因斯坦就这样踏上了他穷其一生的探索之路。
“我没有特殊的天份，”他常常说，“我只是有强烈的好奇心。
”爱因斯坦不仅仅只是有好奇心。
他的耐心和毅力使他做起事情来能比大多数人都更能持久。
其他孩子用纸牌搭楼房，搭到四层高时房子就会摇摇晃晃地坍塌下来。
而玛嘉却惊奇地看着她哥哥爱因斯坦能有条不紊地搭起14层纸牌高楼。
后来爱因斯坦说道，“这不是因为我有多聪明，而是因为我能坚持得更久。
”阿尔伯特爱因斯坦的思维发展得益于他有机会与成人进行智力交流。
他的叔叔是工程师，经常到爱因斯坦家里来，于是爱因斯坦就有机会参与他们的讨论。
爱因斯坦的思想还受到一位医科学生的启迪。
此人每星期都来爱因斯坦家一次，与爱因斯坦一家共进晚餐，一起谈天说地。
爱因斯坦12岁的时候发现了一系列他认为是“神圣”的观念。
那是一本有关欧几里德平面几何的小册子。
原来人可以证明那些不易明显看出的角度和线段的定理。
大学体验英语第三单元练习答案和课文翻译
Unit3 passage A课后答案Content AwarenessRead and think2 Answer the following questions with the information you got from the passage．1By checking out the large array of clubs and societies ．2By browsing through a brand-new edition of the comprehensive guide to all things at Oxford or the OxfordDirectory issued in Freshers’ Week．3NO ． Some totally immerse themselves in a club 。
others prefer to take a more eclectic approach while still others completely ignore University societies and just hang out with mates in college．4Those with more ambition than others ， to promote their careers ．5Yes，but not so many as to be a distraction or just to build a resume ．Read and complete3Complete the following statements with the information you got from the passage．1 C2 A3 B4 B5 DLanguage FocusRead and complete4Fill in the blanks with the words given below． Change the form where necessary．1 tends2 culture3 applied4 bored5 secure6 highly7 negative8 behavior9 avoid 1 0 ignored5Complete the following sentences with phrases or expressions from the passage-Change theform where necessary．1 hang out2 checkout3 giving out4 threw herself into5 immersed myself in6Complete each of the following sentences with the proper form of the word in the brackets-1 ambitious2 United3 dramatist4 volunteer5 flourishingRead and translate7Translate the following sentences into English．1Something is wrong with the piano， but I can’ t put my finger on what it is．2Apart from being too large ，the trousers don’ t match my jacket ， either．3I love pop music ， for whatever reasons．4He has great interest in foreign cultures， often browsing through piles of books to look for any useful information ．5Opinions on whether we should start a new society vary a great deal ．Read and simulate1Whether you want to go on a picnic or go shopping tomorrow ， the first thing you should do is finish your reading assignments this evening ．2You may prefer to search for information via the Internet ，being a member of the GOODBOOK club or something and reading online whichever of the books seems interesting ．3Schoolwork on weekdays iS often tiring and it is necessary for US to relax on weekends ．4When newcomers start their campus life which is supposed to be romantic, disappointment is almost inevitable ．5With all these facilities ， there is really something for everyone to enjoy． Unit3 passageA 课文翻译俱乐部和社团聚会、喝酒、吃饭——哦，还有工作——都让时光流逝，但你内心深处确有一些很想追寻的东西，却无法实现。
大学体验英语英语视听说教程3 第三单元
Background Information Chronicles. It In the 1950s Ray Bradbury wrote a book called The Martian
describes a house that talks. From inside the walls, a voice tells people when to get out of bed. It also tells them whose birthday it is and how to dress, and there is a robot for every chore. Around the same time the book came out, Disney created a theme park called Tomorrow land, where a ―smart‖ house practically ran itself. Today, many homes have automatic controls for air temperature and sound systems. You may have a microwave that cooks meals in just minutes. Some of Bradbury’s predictions came true. Today, robots are on the job in many places. They vacuum floors. They cook meals. They even build cars and explore outer space. However, some predictions were truly out of this world. Writers, scientists and artists imagined whole cities in space. Some thought that by the early 1990s, Earthlings would live on the moon. Can you imagine sitting under a glass dome, watching Earth rise and set? How would people grow fruits and vegetables in space? Simple. They’d use hydroponics, which was a well-known way to grow plants without soil. How would they heat their buildings? Energy from the sun would supply all their power.
大学体验英语第三单元练习答案和课文翻译资料讲解
大学体验英语第三单元练习答案和课文翻译Unit3 passage A 课后答案Content AwarenessRead and think2 Answer the following questions with the information you got from the passage．1 By checking out the large array of clubs and societies．2 By browsing through a brand-new edition of the comprehensive guide to all things at Oxford or the Oxford Directory issued in Freshers’Week．3 NO．Some totally immerse themselves in a club。
others prefer to take a more eclectic approach while still others completely ignore University societies and just hang out with mates in college．4 Those with more ambition than others，to promote their careers．5 Yes，but not so many as to be a distraction or just to build a resume．Read and complete3 Complete the following statements with the information you got from the passage．1 C2 A3 B4 B5 DLanguage FocusRead and complete4 Fill in the blanks with the words given below．Change the form where necessary．1 tends2 culture3 applied4 bored5 secure6 highly7 negative8 behavior9 avoid 1 0 ignored5 Complete the following sentences with phrases or expressions from the passage-Change theform where necessary．1 hang out2 checkout3 giving out4 threw herself into5 immersed myself in6 Complete each of the following sentences with the proper form of the word in the brackets-1 ambitious2 United3 dramatist4 volunteer5 flourishingRead and translate7 Translate the following sentences into English．1 Something is wrong with the piano，but I can’t put my finger on what it is．2 Apart from being too large，the trousers don’t match my jacket，either．3 I love pop music，for whatever reasons．4 He has great interest in foreign cultures，often browsing through piles of books to look for any useful information．5 Opinions on whether we should start a new society vary a great deal．Read and simulate1 Whether you want to go on a picnic or go shopping tomorrow，the first thing you should do is finish your reading assignments this evening．2 You may prefer to search for information via the Internet，being a member of the GOODBOOK club or something and reading online whichever of the books seems interesting．3 Schoolwork on weekdays iS often tiring and it is necessary for US to relax on weekends．4 When newcomers start their campus life which is supposed to be romantic, disappointment is almost inevitable．5 With all these facilities，there is really something for everyone to enjoy．Unit3 passageA 课文翻译俱乐部和社团聚会、喝酒、吃饭——哦，还有工作——都让时光流逝，但你内心深处确有一些很想追寻的东西，却无法实现。
大学体验英语综合教程3原文对照翻译
大学体验英语综合教程3课文对照翻译Unit1:Passage A:Care for Our Mother Earth(Dr. McKinley of Awareness Magazine interviews a group of experts onenvironmental issues.)《意识》杂志的麦肯立博士就环境问题对几位专家进行采访Dr. McKinley: What do you think is the biggest threat to the environmenttoday?麦肯立博士：您认为目前环境面临的最大威胁是什么Aman Motwane: The biggest threat to our environment today is the way we, as human beings, see our environment. How we see our environment shapes our whole world. Most of us see everything as independent from one another. But the reality is that everything is part of one interconnected, interrelated whole. For example, a tree may appear isolated, but in fact it affects and is affected by everything in its environment - sunshine, rain, wind, birds, minerals, other plants and trees, you, me. The tree shapes the wind that blows around it; it is also shaped by that wind. Look at the relationship between the tree and its environment and you will see the future of the tree.阿曼·莫特万：现在环境面临的最大威胁来自我们人类对环境的态度。
大学体验英语第三册电子教案(第二版)unit3-Session1
Do you know more?
I am really into famous bands. I am on a student budget. I can’t beat that. to watch one’s spending.
I like to follow fashion.
Listen and read
Dialogue Samples
Dialogue 1 The Pros and Cons of famous Brands
Lead-in question Do you know how to describe different attitudes towards buying famous brands?
Lead-in question Do you know how to talk about piracy?
Dialogue Sample Study
Read the second dialogue in pairs and speak out some useful expressions for talking about the piracy.
Task 1 Talking about favorite drinks
Situation: Two students are talking about their favorite drinks, each trying to argue for this/her own preferred brand and against the other’s choice.
Listen and read
Dialogue 2 Why piracy exists?
大学体验英语unit 3 On-the-Job Training
Part A
Lead in
Task 3 Discuss the following questions. 1. In what ways can we learn on the job?
We can take on-the-job training lessons, read books on specific skills, and learn from others including your boss, your colleagues, your clients and so on. Actually everyone around you can be the source of your knowledge.
I have joined a book club, in which members can communicate freely about what they have read. I also like e-learning and Internet sharing because they are convenient and there are a lot for us to learn there.
keep on W: Knowledge is never too much. We should __________ learning.
Part A
Lead in
Task 3 Discuss the following questions.
1.
In what ways can we learn on the job?
Cues: training, books, learning from others
2.
大学体验英语3第三版课文翻译
Unit1关注地球母亲蛙的故事最近发生了几桩怪事儿。
我在北威斯康星州的树林中有一座小木屋。
是我亲手搭建的，前面还有一间花房。
住在里面相当惬意。
实际上我是在户外做音频制作和环境方面的工作--作为干这一行的工具，我还装备了一间带电脑的工作室。
还有一只树蛙也在我的工作室中住了下来。
去年十一月，我第一次惊讶地发现他（只是这样称呼罢了，事实上我并不知道该称“他”还是“她”）坐在电脑的音箱上。
我把他放到花房里去，认为他呆在那儿会更舒服一些。
可他又跑回来呆在原地。
很快我就习惯了有他做伴，清晨我上网查收邮件和阅读新闻的时候，他也在一旁关注这个世界。
可上周，我突然对这个爬上爬下的“小绿人或小灰人”产生了好奇心。
于是有一天，我正在工作室里干活，电脑嗡嗡作响。
当树蛙从我面前爬过时，我不得不停止工作。
他停下了并转过身来，坐在那儿看着我。
好吧，我也干脆停下来望着他。
五个月了，他一直这样陪着我。
我突然有一股强烈的欲望想了解他：为什么他要呆在这儿而不乐意呆在花房里？我认为对树蛙来说，花房显然要舒适得多。
“你为什么呆在这儿？”我情不自禁地问他。
我目不转睛地盯着他，他也直视着我。
然后我听到一种叮咚声。
这种声音似乎一下子就进入了我的大脑中枢，因为它和电脑里发出来的声音十分接近。
在那个声音里我听到树蛙对我“说”：“因为我想让你明白”。
唷，太不可思议了。
“明白什么？”我脑海中突然跳出了这个问题。
然后经过短暂的体验这种交流之后，我觉得我已经理解了树蛙待在这儿的原因。
我开始理解树蛙只是想听到其他同类的叫声并并与之交流。
或许他误以为计算机发出的声音就是其他树蛙在呼唤他。
真是有趣。
我继续工作。
我正在写一个关于全球气候变化的故事。
有个朋友刚好发过来一份传真，说地球的温度正以每十年1.9度的速度上升。
大学体验英语Unit3_book 3
大学体验英语Unit,3Book 3How about business culture? They drink coco-cola; eat Italian pizzas; wear Nike sneakers; watch Hollywood movies.They have adopted western values and western way of life with the foreign things, our lives have been enriched, we can incorporate sth from the foreign culture into our own culture with the economic development.What is the Ethical business practice? Producing products that are good to the well-being of people and the environment; pricing products and service fairly; offering good after-sale services; raising funds for charities.Since its open-door policy of the late 1970s, China has rapidly become a rising global economic power. Since China's accession登记入册to the World Trade Organization (WTO) / China's entry into the WTO in 2002, China is now officially fully open for business and may soon be the biggest economy in the world. No one in a managerial career can afford to ignore a market that comprises one-fifth of the world's population. More and more foreign investors start to do business in china mainly in high-tech, agricultural, forestry,telecommunication and energy industry. China's wto entry marks a watershed分水岭；流域；转折点in its ongoing reform and modernization program, seeing the country adapt its legal and regulatory framework of foreign trade and investment in line with its wto commitments承诺，保证. As a major emerging market which embraces new business opportunities and challengers, foreign investors are more likely to start doing their business in china.Advantages in doing business in china are as follows:major emerging market,large trained labor pool,favorable business atmosphere,dynamic fast-growing economy,rapidly increasing consumer wealth,very low employment costs.Furthermore, as a dynamic market and international investors and buyers can find a wide range of quality products at very competitive prices to start their business, for instance, lots of investors start doing business in china in producing textiles, apparel衣服；服装and footwear; raw materials, metals and chemicals; toys and handicrafts; and foodstuffs. Besides the obvious potential for selling consumer goods, china hasa requirement for a wide range of agricultural and industrial raw materials, high tech components, capital goods and services. Due to the rapid development of the Chinese economy, it offers sellers ample opportunity to place goods in this fast growing economy to expand their worldwide business. Many top brand names from across the world can now be found in the local high street of most major Chinese cities. Alongside summaries of theoretical research, Doing Business in China provides a perceptual toolkit工具包，工具箱which will enable the businessperson or student to do business in China and apply that knowledge back in the West.China has changed enormously over the last 20 years. Its economy has been growing at 10% a year, and it's on track to be the world‟s largest economy soon. Today, 80% of the world‟s electronic goods are made in China. As a result, more and more western companies want to do business in China. But how easy is it for a westerner to do business there? Here are some tips from the British Embassy in Beijing.Take your time. In the west, business is ruled by deadlines. Chinese business people seem to act slowly by western standards, so be prepared to wait for decisions.Build relationships. In the west, it's usual to do business first, and then see if a relationship is possible. In China, it's the opposite. You need to build a relationship before you can do business. This leads to the idea of …guanxi‟. Guanxi means using personal contacts and relationships to do business, and westerners need to understand how real and strong this is in China.It can also be useful to find a reliable Chinese ally同盟者；伙伴to work with you. He or she will be able to help with language or cultural problems and will also be able to understand Chinese body language. Remember too that a visit by a westerner is often seen as a great honour by Chinese companies.You must rem ember to respect …face‟. Face means having high status with your peers. Face can be lost, given or earned. Never criticize or insult someone in front of others, as losing face will make it impossible to make a deal. On the other hand, if you praise someone by saying good things about him or her,then he or she will gain face, but be careful not to do it too much.Accept the pecking啄食；吹毛求疵order. Hierarchy层级；等级制度is very important in China, and the group is more important than the individual. In business, Chinese people often don't like taking responsibility individually and may also not like giving opinions in front of peers, in case they lose face.All these tricks of the trade can help you to play the game and do business successfully in China. Be prepared, and be patient if you want to be a winner in China.The management of a large company is composed of the CEO(chief executive officer) and senior executives(members of the board of directors), departmental managers(who are in charge of various departments, such as sales department, production department),supervisors(responsible for the day-to-day work in offices),general staff and junior staff(secretaries and clerks). The running of a company covers a variety of areas including finance, marketing, human resources, information and customer relations. Major decisions concerning the manufacturing of a product,pricing, investment, the choice of a business partner, negotiation policies are usually reached at board meetings, which are held regularly .A staff meeting is held if a major change of company policy is to be announced. One of the routine jobs of a company is welcoming visitors, which is important in establishing good relationships with potential business partners, clients or customers. Normally it is the company’s receptionist who welcomes the visitor and directs him or her to the appropriate person.Business must consider at least six essential aspects of management: 1) assets资产；财产(financial resources), 2)natural resources, 3)labor, 4)communications 5)marketing, 6)organization leadership.Reasons for the success of a company:First, they pay special attention to the image of their companies. They try to make their companies or brands famous. Their brands not only stand for certain products, but are associated with high popularity, high quality, trust, sincerity and so on. Second, they put the needs of customers in the first place. They design new styles and adjust the functions of their products to the special needs of users.Third, after-sale (purchase) service is very important especially for those companies selling household appliances and other machines. Above all, the quality of the products and the employees should be good. It stands for the future choices when customers buy the products as they like the products guaranteed in quality.Useful expressions:However, some South Korean enterprises have been forced to quit the Chinese market due to poor management or other difficulties, especially during the global economic recession. South Korean companies have not been very much impacted by the financial crisis. Some of them are seeing the crisis as opportunities to aggressively develop and expand their business in China and also globally. The current crisis is different from the 1997 crisis. It is actually a crisis of morality to deal with the impact of the economic slowdown. China and Korea have a 3,000-year relationship, so there aren't many cultural barriers.I think for South Korean enterprises that were or are doing business in China, they need to treat their customers and business partners like sisters and brothers, showing social responsibility and developing long-term relationships, especially during the difficult times.Also, they should concentrate on their strengths and keep trying to expand their global networks of markets. There are many companies doing international business successfully without bribery.Retailer---retail outlets//retail dealer//sell goods by retailThis is an article that is retailed at $100Do you buy wholesale or retail?A wholesale dealer—a wholesalerSell by wholesaleOur business is wholesale (adj.) only.We buy goods wholesale.(adv.)With ads,people save a lot of time in shopping,looking for jobs,etc , for ads provide the most direct,comprehensive and detailed information about household goods. But Ads are simply misleading and cheating sometimes. Ads (fake advertising) are filled with flowery phrases and empty promises. Consumers have to pay more for the goods owing to the advertising expenses:high prices are maintained by such artificial means.He works on a once-a week basis//on a short-term basis//on day shift//on night shift//Business is bad/sales are down//have to promote sales, we need to give a diversification////we have a decline in profits//we have to give a diversification which will have more potentials to survive the future commercial pressure//in a nutshell简单地，简约地；极其简括地说At the cost of//at the expense of/at the sacrifice ofThe terms ofWhat is the lowest offer you can accept for the dealKnow well where you can give way or make concessions; know well your strengths and your weaknessesBuy sth on installmentsFinancial deception////Shrink//shrank//shrunk//Fade//Thething is of poor qualityI can not give you a refund //an exchange for a shirt you bought on salePay you for the fading on the shirtIt ruined the rest of my clothes by fading on themGet sth at lower price,but the quality of the thing is not guaranteedget sth to wear with sthPay the full asking price for sthIt’s not worth the money I pay for itIt’s described as perfectThe buyer has protection under the lawHow do you intend to make payment?The expiration date is---There is a flaw in sthSth is out of stock//sth is sold outSomething sells well//there is a good market for sthThe promotion ends tomorrowWe can offer you a life-time warranty.We guarantee that if you find any product cheaper than the same product you have bought at (Harry’s) anywhere else in the city (if you find the same product you’ve bought herecheaper anywhere else),we will match that price and pay you the difference.(we will not just match that price but pay you the difference (together with) plus $5 in cash)-----Don’t worry about the prices.It fits me perfectly// right//tightlyThe skirt feels tight//It’s too loose//It’s as good as it is claimed* We have a great variety of them in stock.* We have some real good buys.*We don't usually give discounts.// But they're on special this week.* We give 30 percent discount off the price.* It comes to 165 yuan, sir. //* Can you cut the price a bit？//* It's a real bargain.Buy lottery tickets//Win the lottery//Make a fortune//overnightMake a 20% downpayment first,then I will pay bit by bit//by installment//buy sth on installment till I pay it off finallytreat sb out of money/// deceive sb into lending you money pay back all his debt/// pay up/// pay offdeposit money in one’s name in the bank/// withdraw moneyfrom the bank ///counterfeit money(100-yuan notes)//products(fake liquor or wine made of industrial alcohol)relieve the financial burden of the family//relieve my parents from the financial burden////set aside//save up//financial problems// a wealthy personset up a fund// sb is broke// sb is penniless// have no mercy on the poor/// lose one’s fortuneafford to buy//afford something// go bankruptgo into debt// pay on installment// pay cash wages/// salary/// pocket money/// profitsinvestment/// loan/// expense/// propertypay the bill//// settle the account/// millionairespend money like water /// a large sum of money// invest in stocks/// live from(hand to mouth) paycheck to paycheck//make both ends meet/// possess a lot of moneyopen a checking account in the bank// ///make the check out to budget our money(plan carefully how to use the money) we need money for food, clothing, shelter and transportationbe crazy for moneyHow to buy things:1. Television shopping began in 1986.About 5% to 8% of the American public now shops by television.Some popular shopping channels are the Home shopping network.Customers say that television shopping is easier than shopping in a store.How do they buy things?They make a phone call and charge the item to their credit card.And TV shopping channels are on late at night,so people can “go shopping” anytime.2. About 37% of American households now have personal computers,and shopping by computer(shopping on line)is interesting to more people every day.Already.shoppers can use their computers to order many different products.And new on line shopping services appear every day.Soon many people may be able to shop for anything,anytime,anywhere in the world.Plastic cards----they are not the traditional form of money,but a special form of money,such as credit cards,bank cards like ATM cards.Because they are made from plastics and are used to describe all types of cards that replacemoney.3. EPS----it’s an electronic system that enable c ustomers to have the cost of an item withdrawn from the bank account when they are in a store.How to use the plastic cards----a bank card is issued by a particular bank and can be used in a store with EPS.The cashier swipes the card through her machine,and then the card holder punches in his PIN number on a little thing that looks like a calculator.The cost of the things the customer buys is then taken out of his bank account.One does not have to worry about losing the card because one has to have the PIN number to use it.4. You buy something on(by) installments. You can make a small downpayment first,about 15% or 20% of the total price,then pay bit by bit in different months till the rest of the price is paid off finally within a certain committed period.A large batch of White Soap was mixing when a workman at the factory went to lunch and forgot to turn off the machine. When he returned, he found that air had been worked intothe mixture. He decided not to discard the batch of soap because of such a small error, and he poured the soap into the frames. The soap hardened and it was cut, packaged, and shipped.A few weeks later, letters began arriving at Proctor & Gamble asking for more of the soap that floated. The workman’s error had turned into a selling point! Harley Proctor came up with the name “Ivory” while listening to a Bible reading at church one morning in 1879.Think about it:1.A bathtub battleship is a toy battleship made of Ivory Soap that children play in a bathtub.2.It is pure and it floats.3.It took advantage of a successful nationwide advertising campaign.Word study:Spotless---extremely clean•Even in the most spotless homes, carpets need regular vacuuming to keep them looking good.•She seemed the perfect match for the prince — young and pretty with a spotless reputation.status n.— 1) high social position; recognition and respect by others2) one’s legal position, or condition•Nurses are undervalued, and they never enjoy the same status as doctors.•The status of black Americans was not admitted until 1965 when the Voting Act was passed.rival— 1) v. to equal; to be as good as or reach the same standard as2) n. one who attempts to equal or surpass another; acompetitor.•No computer can rival a human brain.•Cassette recorders cannot rival CD players in sound quality.•She and I are rivals for the swimming prize.by means of—by using•The foreigner tried to make himself understood by means of body language.•Thoughts are expressed most often by means of words. exceed v.— to be greater than•Dustin Hoffman’s performance in Rain Man exceeded all expectations.•The budget of the research exceeds $700 million a year.He exceeds me in courage.phenomenon n. (phenonmena)— a remarkable or unusual person, thing, event, etc.•The Beatles were a phenomenon ―nobody had heard anything like them before.• A child who could play the piano at the age of two would indeed be a phenomenon.assure v.—to give confidence, to convince•After the terrorist attack, American airlines hastened to assure people that flying was safe.•We would like to assure our customers of the best possible service.•Be assured that---be convinced thatfrown on/upon— to disapprove of•Every teacher would frown on cheating in exams.•Gambling is very much frowned upon here.Read about it:1.The introduction of Ivory Soap dates back to the year of 1879. It must have witnessed a lot of great events of American history.2. Little boys enjoy converting Ivory Soap into bathtub battleships because of its floating feature, and Ivorydale is the birthplace of the famous brand of Ivory Soap.3. It may not be actually true. It is likely that the author just wants to show to the readers how popular Ivory Soap is to Americans.4. The popularity of Ivory Soap with generations of Americans is rather unusual and beyond imagination, thus it is called a phenomenon.Summary of passage A: The writer uses the example of P&G’s product to illustrate the potential that lies in mass marketing and cleverly planned advertising and the importance of recognizable brand names. The passage traces the history of Ivory Soap, first produced in 1879, and discusses the campaigns which were used to promote sales,particularly the idea that the soap is so pure that it floats, proved so successful that they are still used today. The passage also examines the development of P&G itself, from a small-scale operation founded by two immigrants to a multinational empire of today. At the same time we also learn about the origin of the expression “soap opera”, in itself another modern global phenomenon.Translation:1.Thoughts are expressed by means of language.2.I have bought so many new books this year that it’s really difficult for me to keep count of them.3.The old lady feels assured that her son will come back home today to celebrate her birthday.4.His mother insisted that his pocket money should not exceed 100 yuan per month.5.We bought a car last month, which was registered under my name.Passage B: Word Study:Have ambitions to do---He is a doctor rather than a teacher.He comes in the hope that he will see her and make her happy.Retailer---retail outlets//retail dealer//sell goods by retailThis is an article that is retailed at $100Do you buy wholesale or retail?A wholesale dealer—a wholesalerSell by wholesaleOur business is wholesale (adj.) only.We buy goods wholesale.(adv.)nostalgiaBeat one’s expectations---unexpectedly---out of one’s expectationOpen up---to---The funds opened up free education to more school-age children.Einstein’s theories of relativity opened up a whole new world to us.On---basisHe works on a once-a week basis//on a short-term basisOn the basis of---according toNo good decision can be made on the basis of incorrectinformation.He has to have a good rest on the basis of the medical reports he has received.Has contracted with sb---We have contracted with a big supermarket for the sale of our product.Cars can rival subways for speed in going to different areas in big city.Please chill the fruit salad until serving time.Haier Group was incorporated in 1984.Starting out with imported German refrigerator technology and has witnessed its 3 stages of development:Building a brand name(1984-1991): 7 years to build up a strong brand name in refrigerators through a well-planned total quality control system.Diversified development(1992-1998) 7 years for diversifying the products catalog to avoid having all the company’s eggs in one basket.Going multinational(since 1998): with the aim of building an international brand name.Haier’s target for the beginning of the new century is to enter the top 500 list of Fortune magazine.It now produces a wide range of householdelectrical appliances in 86 catalogs and 13000 specifications.Its products are exported to 160 countries.With 8 design centers outside china,13 overseas factories and 12 overseas sales companies with more than 40800 sales outlets.It is striving to become china’s first multinational company.Haier America, founded in 1999, is the U.S. Sales & Marketing division of the international Haier Group, a manufacturer of major appliances and electronics including, but not limited to, refrigerators, freezers, air conditioners, dishwashers, laundry products, small appliances, electronics, and televisions. Haier products are known around the world for quality and innovation.Haier America has invested $15+ million in its US Headquarters with the purchase of the Landmark Haier Building in New York City. This location houses the corporate offices, showrooms and research & development labs. In addition, there is a restaurant and Haier showcase gallery open to the public.Haier America looks to new growth and success with original products, strategic product distribution and will remain true to its core philosophy of innovation.Summary of passage B:The passage examines the rise of Haier Group Co. in the Us domestic appliance market. By concentrating on a particular sector of the market---that of smaller mini-bars and drinks coolers, and aiming at a specific group of consumers—students who will remain faithful to the brand once they get older, the company is managing to increase its sales and to expand beyond the borders of china as the country’s entry into the WTO opens the doors to foreign competitors at home.The company now has a plant in America and new headquarters on New York’s Broadway and is planning to expand its range to include other appliances such as washing machines with advantages like Internet access.Can you break a twenty-dollar bill?(Jackie has a 20-dollar bill and wants to break it so that she may have some smaller bills and change for the laundry. )Cashier:How can I help you, Miss?Jackie:Could you break a 20 for me?Cashier:Sure. How do you want it?Jackie:Could I have two 5's and the rest in ones?Cashier:Well, I have some 5's, but I don't have enough 1's. Are quarters fine with you?Jackie:Oh, that's even better! In that case, I won't have to worry about the small change for the laundry.Cashier:Here you go!Jackie: Thanks a million!1.Talking about how we can become successful in doingbusiness:Paying attention to the quality of the products is the way to success in business. Why?2.Talking about how we can become successful in doingbusiness:Proper supervision 管理is key to success in business. Why?3.Talking about how we can become successful in doingbusiness:Paying attention to after-sale service is key to success in business.Why?4.Talking about how we can become successful in doingbusiness:Diversification 开发新产品is important to staying successful in the business world. Why?5.We often buy things because of the advertisements. Why?6.I find advertisements are misleading. Give explanation.7.We know we are clever customers. Why? Please explainthe reasons.8.Famous brands mean something. They are wonderful.Why?9.People should not care whether the clothes they wear areclothes of famous brands. Please give good reasons.10.W e agree that Ads are good for shopping. Please givegood reasons.11. Making dialogues in pairs:You want to buy a pair of running shoes or some shirts, yougo to the sports section or the man’s wear, or the woman’s wear in a department store. You talk about the size, color and the price with the shop assistant.In order to be a success in the American business world, you must “get along” with people. You must learn to conduct yourself in such a way _1_ you earn the affection and respect of others._2_ we have already pointed out, Americans_3_ business and pleasure. Therefore, learning how to _4_ informally can be a help with your American business _5_.Americans like to talk about a _6_of different topics—sports, politics, cars, popular movies and television shows and personal interests. Many large American cities have sports teams. If you are _7_ with Americans in the United States, it would be a good idea to _8_out about the local sports teams so that you can _9_ in the almost inevitable discussions about “how our _10_ will do thisyear” .Politics can be a _11_ topic unless everyone is of the same mind _12_.Limit your discussions to asking questions of your friends. Most Americans are _13_ owners and some are even obsessive about the subject.You can contribute _14_talking about cars you have owned or by _15_ information you have read in automotive magazines. Americans watch television almost every night and attend movies regularly,_16_ naturally television shows and the _17_ movies become topics for discussions. If you are unable to _18_ American television or attend American movies, reading the _19_ section of such magazines as Time News week will keep you up to date on _20_is popular in America.1. A. which B. where C. as D .that2. A. While B. Since C. As D. Because3. A. mix B. enjoy C. like D. manage4. A. conduct B. appear C. behave D. chat5. A. friends B. efforts C. contacts D. companies6. A. bit B. total C. group D. number7. A. meeting B. working C. living D. playing8. A. find B. learn C. go D. stay9. A. work B. participate C. succeed D. break?10. A. group B. business C. company D. team11. A. common B. sensitive C. special. D daily12. A.politically B.economicallyC.professionally D.personally13. A. house B. car C. business D. land14. A. to B. toward C. by D. through15. A. collecting B. sharing C. gathering D. analyzing16. A. so B. therefore C. thus D. hence17. A. interesting B. exciting C. excellent D. latest18. A. witness B. look C. watch D. glance19. A. entertainment B. sports C. business D. movie20. A. which B. that C. what D. as解析1.such…that在此引导的是结果状语从句，意思为：你必须学会用这种方式指导你自己的行为以便能赢得他人的尊重。
大学体验英语综合教程3答案
大学体验英语综合教程3答案【篇一：大学体验英语综合教程3习题答案unit3、5、6、7】lead-inanswer:4 3 6 2 1 5passage a think about it:1. what is a bathtub battleship referred to as in this passage? answer: a bathtub battleship is a toy battleship made of ivory soap that children play with in a bathtub.2. why is ivory soap so popular among americans?answer: it is pure and it floats.answer: it took advantage of a successful nationwide advertising campaign.read and think（二）、ivory soap1、about the brand name:bible.2、about the company:the company.* for decades proctor gamble produced candles and soap.* it took more than twenty years for sales to top one million dollars.3、does the author generally encourage students to join clubs and societies? why?2) the profitability of the product:* annual sales of the products under the proctor gamble umbrella, including ivory soap exceed thirty billion dollars.3) the popularity of the product:* when it comes to washing out the mouth of naughty children nothing beats ivory soap.* at least half a dozen generations of americans have gotten themselves clean with ivory.* so many hands, faces, and baby bottoms have been washed with ivory that their numbers beat the imagination.* generations of little boys have converted bars of ivory soap into bathtub battleships.（三）、answer: 1. the introduction of its floating soap, an enormous new factory in a place called ivorydale,annual sales, billions of dollars,2. safe, mild, and pure, solid and spotless, american institution, washington monument, respected, congress, american history （四）、answer:advertising, brand, promoted, proved, popular, expression, global,immigrantsread and complete （五）、1. france has already pledged billions of dollars in aid next year.法国已经保证明年提供数十亿美元的援助。
大学体验英语3第三版答案含题
UNIT 11. The essayist's language expresses rich and subtle meanings.2. The stockbrokers were overtaken by the sharp drop in the stoc k market last Tuesday.3. Biologists have estimated that there are around one million animal a nd plant species living in the rainforests.4. In the United States the cost of living has been steadily rising for the past few decades .5. The quickly growing company has ambitious plans to expand beyond national boundaries .6. That computer store is having a sale of audio software; let's go and have a look.7. To be safe, you'd better put on your dark glasses to avoid the sun shi ning directly into your eyes.8. When the kitchen is finished I'm going to focus my attention on the garden.9. In a serious tone , the doctor warned him to keep off sugar.10. She cupped her hands around the mug of hot coffee to warm the m1. I didn't expect you are so efficient; at that rate , the task will be f inished ahead of schedule.2. For the sake of safety, you must keep all medicines away from children.3. When we come to know these new employees better, we will assi gn tasks to each of them.4. This evening dress is rather expensive since it is made by hand .5. In the World Cup, England tried to beat its long-term rival Argentina and qualify from vice versaUNIT 21. The theories of relativity have made fundamental changes in our views of the universe.2. That is our ultimate proposal, and no other changes will be considered.3. The forest fire was found to be sparked by a cigarette end.4. The speaker had apparently noticed that his topic wasn't popular with the audience, so he quickly ended his speech.5. I've no patience with people who are always complaining of their misfortune.6. I have never imagined that I would be the object of such curiosity.7. The doctors tried to convince her that she didn't need to feel depressed about her health.8. The police asked him to describe the accident in every detail9. The quality guarantee and good after-sale services will certainly meet with positive responses from the consumers.10. The story "Harry Potter"(has)stirred the imagination of children throughout the world.1. The scoundrel has fooled a lot of people into believing he's a rich man.2. Isn't this straw hat beautiful? My wife came upon it on herbusiness trip to China last year.3. A group of bystanders was invited to join in the game.4. Scientists will have to come up with new technologies to improve the world's food and fuel supplies.5. The news of the President's warlike speech yesterday pushed the stock market to a sharp rise of up to 120 points.UNIT 31. I don't think that the amount of studying you did in high school would be sufficient to attain good marks in university.2. Because of the impact of poor sales in other Asian countries, there has been a modest decrease in house sales in China this year.3. Some young people find computer games so attractive that they can hardly pull themselves away to tend to other matters.4. The victim was able to give a precise description of the drunken driver, which was rather helpful to the police.5. Some non-governmental organizations are planning a public campaign to awaken people to the problem of noise pollution.6. The cost of producing a tube of toothpaste is about 3 yuan, so we will market it at 5.50 yuan to ensure our profits.7. Mike is now the director of a factory which manufactures canned food.8. Plenty of football and basketball clubs are eager to sponsor young athletes if they show great promise.9. The sweaters are made of wool imported from Australia.10. According to a recent survey, youths have much influence on the products and brands their parents choose.1. She wants to drop out of college and become a singer, but her parents frown very much on her intention.2. Many great men have risen from poverty;for instance, Lincoln and Edison.3. The number of families with both parents taking full-time jobs is growing;as a result, children are doing more of the housework.4. I can use a computer; but when it comes to hardware, I know almost nothing at all.5. It is expected that all the countries under the WTO umbrella should trade on equal terms.UNIT 41. A hacker attacked an e-commerce marketplace site. This is the latest in a string of online break-ins in which credit card numbers were stolen.2. The coming of IBM's CEO caused a stir of excitement on the campus.3. Brown's comments on the project caused unexpected controversy.4. To combat poverty in the city, millions of dollars have been spent on training the unemployed workers.5. You will be overweight if you consume excessive amounts of fat.6. The effective implementation of environmental laws andregulations is the responsibility of the local government.7. Trust your instincts and do what you think is right.8. After 20 hours of non-stop partying, a handful of the bravest or most reckless men will risk their lives in a three-minute dash from six fighting bulls.9. The prohibition on street begging will be in force next month.10. The court sentenced him 10 years in prison,in response not to the facts of the case but to the irrational public fear.1. With no paper qualifications to his name, he failed to get a decent job.2. This high dosage of Vitamin C is an excellent way of helping to keep at bay nasty colds and viruses.3. We have exchanged views on everything under the sun4. Taiwan's PC makers were said to have jumped the gun by launching the first Pentium 4-based laptops.5. Hundreds of fans lined up to get the signature of their favorite singer, but she didn't show up.UNIT 51. Being the son of a professor does not qualify him for the scholarship consideration.2. The police suspect that it was John who committed the murder.3. So far, the new manager has given little hint that he won't be any different from the former one.4. From all the indications, it is safe to assume that the prices of cars will go down by large margins.5. Some of his instructions are outdated and others are too vague to be understood. .6. The local dialect sounds a little peculiar to the people from the north.7. The failure of the movie hastened her decision to retreat from the glamorous screen and spend more time with her family.8. The woman's headache puzzled the doctor; he couldn't find the cause.9. The state has laws that protect consumers against fraud or misleading sales practices.10. He tried to explain the complicated theory to me, but I got even more Confused by the technical terms in his explanation.1. The local government's decision to reduce unemployment benefits enraged the workers who were laid off and they resorted to violent protest.2. What's the point of racking your brains for months over something that a good teacher could have explained in minutes?3. The boy admires his father and hangs on his every word.4. The manager pulled the pencil and pad from his shirt pocket and jotted down every word the customer said.5. At present, the whole world seems to be at a loss about how to cope with economic globalization.UNIT61. The mayor is scheduled to meet his American counterpart during his 7-day visit to San Francisco.2. Mr. Wilson is quite satisfied with his new secretary because she's much more efficient than the former one.3. I felt great relief when I heard I had passed the examination.4. The regulations are so vague that they lead to misinterpretation.5. Chinese and mathematics have always been the core subjects in primary and secondary schools in China.6. You are expected to get to the interview punctually or a few minutes early.7. Getting tired of her partner's all-talk-no-action approach, she decided to take the action all by herself.8. For the purpose of economy , Mary decided to take lunch box to work every day.9. You could not be exempted from the punishment because there can be no exception to the rule.10. Strife at home would Invite dangers from abroad.1. We hope the special loan from the bank will pull our company through the crisis.2. It is believed that the car the police found at the parking lot of the airport terminal belongs to the gunman.3. He founded the company five years ago and has been managing the business ever since.4. The five candidates will speak in turn to introduce themselves to the voters.5. At the wedding party, guests milled about with cocktails in hand, talking and laughing.UNIT71. As I came to know more about classical music, my love for it deepened.2. The soldiers in the open field were exposed to the enemy's gunfire and many of them got killed or wounded.3. I saw a little girl curled up comfortably in an armchair reading a children's magazine.4. The long climb up the hill made our heart throb.5. For many years, the September 11 attack on the World Trade Center in New York will remain a nightmare for the American people.6. Don't bother about him. What he has said is utter nonsense.7. The explosion at the crowded market place caused great pulse in the small town.8 . The doctor felt the patient's confusion on her wrist and then took her temperature.9. After the intensive training, they became somewhat more confident than they used to be.10. The sight of the rats running about in the house made my fleshCreep.1. He was sentenced to 2 years in prison, and on top of that, all his property was confiscated.2. The chairman talked and talked, and it seemed as if the meeting would never end.3. Drugs and alcohol have put this young man in a state of utter physical ruin.4. As a leading producer of spare parts for airplanes, our company is a long way ahead of other companies.5. The bank robber has been sentenced to a ten-year imprisonment. If only he had known the consequence before he committed the robbery.UNIT81. On arriving at the scenic spot, the tourists were warned not to venture on the river in the small boat.2. Let's go and sit in the middle of the theater so that we can see the screen at a comfortable angle.3. The judges must confine their attention to the facts only, and leave out anything that could be described as hearsay.4. Roy complained to the doctor that he had been in a dazed condition recently.5. Owen and Nancy had been happily married for 2 years before they gradually drifted apart until they separated6. Mike's eyes lingered on the digital camera, a new model with allsorts of frills.7. When Bonny stepped into his house and saw it was in a mess, a bewildered expression appeared on his face.8. Pompeii was overwhelmed by dust and ashes from the volcanoeruption.9. A lot of innocent people lost their lives during the border conflict.10. The thought of flying terrified her so much that she decided togive up the trip to Europe.1. As my house is the only one by the road built with red bricks, it sticks out and you can't miss it.2. In those days even bicycles were very dear and hard to come by,and coupons were issued for them.3. The yearly campaign to raise funds for the Red Cross is under way.4. The soldiers were going from one ruined house to another in search of survivors of the earthquake.5. Many international students suffer from "culture shock" after theyarrive in a foreign country; it usually takes them about three months to adjust to the new life.UNIT1A1. 年轻人有时会抱怨无法和父母沟通。
《大学体验英语》听说教程第三册听力原文+答案
Unit 1 Old friends, different choicesVocabulary TaskAnswers/ScriptA It‘s been 10 years since I saw you last. I was able to travel and see the world. And I never got stuck being a housewife!B Things are going great for me these days. I finally settled down and got a real job. Now I work 9 to 5 at a neighborhood store.C Life has sure treated me well. I put myself through school. I was able to work my way up in a company. And then I started my own business.Listening TaskFirst ListeningAnswers1. He went overseas for graduate school and is working at a high-tech company.2. She was in a few beauty contests, but she never won.She now has two children.3. He works at the neighborhood post office and has two children.4. She‘s the branch manager at the lo cal grocery store.2)second listeningAnswer1. He missed his home.2. She hopes her daughter will become a model.3. He loves his family.4. She‘s proud of her new job.Script1. A: Jim, I can‘t believe it-wow! I haven‘t seen you since we graduated from high school! What have you been doing?B: Well, after I went overseas for graduate school, and I had a great time. But finally I had to come home and get a real job in a high-teach company.B: Yeah，I remember you always wanted an international lifestyle.A: Oh, I had a great time overseas, but I got home-stick, too.2. A: Carol, is that you?B: Yes, it‘s me!A: Oh, it‘s so good to see you! You know, Carol, I remember you always wanted to be a famous model and travel around the world. Did it happen?B: Well, no. I was in a few beauty contests, but I never won, and nobody ever offered me a modeling contract. A: Oh, that‘s too bad.B: Yeah, but now I guess I‘m too old, and I have two young kids, a boy and a girl. You know, maybe my daughter will get to do it some day.3. A: What have you been up to over the years, Ed?B: Well, I have two beautiful children now and work 9-5 at the neighborhood post office.A: Hmm, I remember you always wanted to be a professional race car driver—What happened?B: The closest I‘v e come to that is driving a Porsche over 100 mph on the Autobahn. No, my greatest achievement is my family.4.A: So, Nora, how have you been?B: Remember when we were in high school, I worked part-time job there. I‘ve been there ever since.B: Yeah?A: So when I graduated it seemed natural to get a And I‘ve been working my way up. Now I‘m the branch manager. I‘m making more money than some people who have college degrees!Real World Listening1. PredictAnswerstravel, old boyfriends, family, career2. Get the main ideaAnswersF －Sharon and Karen haven't seen each other for 30 years.T －Sharon planned to get married to Jim after high school.T －Sharon started her own advertising agency.F －Sharon majored in art in college.T －Karen didn't want to get stuck being a housewife.F －Karen had one child.T －Karen traveled around Europe for a year.F －Karen went to medical school.ScriptSharon: Hey, Karen, is that you?Karen: Sharon, wow! I can‘t believe it! Yes, it's me. Gosh, it‘s good to see you!Sharon: You, too! What‘s it be en? Something like 20 years?!?Karen: Yeah, I can‘t believe we‘re that old already.Sharon: Life sure has treated well. You look great!Karen: Thanks you do too! What‘ve you been doing all this time? I remember you couldn‘t wait to marry Jim and start a family.Sharon: Hah! I never did get married. I was too busy with school and then my job. I don‘t even know what happened to Jim.Karen: So what do you do?Sharon: I have my own advertising agency.Karen: Come on, Sharon! You?Sharon: Really. I majored in marketing in college and afterwards got a job with an advertising agency. I worked my way up, and when I felt I understood the business really well, I left to start my own agency.Karen: Wow, that‘s pretty impressive. No wonder you haven‘t had any time to g et married.Sharon: Yeah. So, anyway, what about you? You were the one who was going to travel the world and do your own thing. You didn‘t want to get stuck being a housewife.Karen: Hah! You‘re gonna laugh, but I AM a housewife, and a mother of three.Sha ron: Oh, come on, Karen, you‘re not serious, are you? What happened to the travel?Karen: Well, I did travel around Europe for a year with some friends. But then I met Stan, and we got married right away. I helped put him through medical school, and then we had our children. I love being able to focus on myfamily, and when they leave home, I'm going to start my career—if it's not too late!Sharon: It's never too lateUnit 2 Just Who Are You?Vocabulary taskAnswer/ScriptA I'm pretty sure that people like me for who I m. I'm just a typical, ordinary, regular girl. I'm just like everybody else.B I'm really into dancing at clubs. I spend really late nights going out with my friends. Now I'm getting behind in my work.C I've got a chance to do something big. I could go pro, go on the pro tour. But I need to drop out lf school. Well, I gotta do what I gotta do.Listening Task1) First ListeningAnswers1. He goes out clubbing every night. He can still get great grades.2. She has a scholarship to Harvard.3. He was an activist during the Vietnam War. He was put in prison for protesting.4. He collects baseball cards.2) Second ListeningAnswers1. She thinks Sam's really smart.2. She thinks Miriam's scholarship is impressive.3. She's surprised that Tom was an activist.4. He thinks Harold's collection is silly.Script1. A: Sam, how come you're so tired in class all the time? Another late night studying?B: Are you kidding, Jennifer? I hardly study at all.A: How can that be? You‘re the star student, the math ace .B: No, I go out clubbing every night. I dance til the bars —that‘s why I can‘t keep my eyes open. A: Aren‘t you getting behind in work?B: Nah, I just zip through my homework before dinner.A: You must be a genius.2. A: Mom, do you think Joey will ever be interested in me?B: Of course he will, Miriam. You‘re such a sweet, sensitive girl.A: I don‘t want to be sweet and sensitive! I want to be beautiful and athletic. Instead, I've got a hunch of pimples and I'm a nerd.B: If this boy doesn't like you for who you are, he‘s not worth it.A: But Mom, it doesn't work like that. You‘ve got to impress a guy to get him to even notice you. B: Well,does he know about your scholarship to Harvard?A: Guys like Joey don't care about stuff like that.3. A: So, Tom, what were you like in college?B: I was pretty serious. I studied political science at Berkeley in the 1960s.A: Really?B: Yeah, I was an activist during the Vietnam War.A: You?B: Yeah. You won't believe this. I even got stuck in prison for one of the protests against the war. A: Wow! That's amazing. I didn't know that about you.4. A: Hey Harold, I didn't know you collected baseball cards.B: What? How do you know that?A: I was looking for a pencil the other day, and I saw the cards in your drawer. How come you never told us?B: It's secret! I don't really like people knowing what I'm up to.A: Well, that‘s not such a bad thing.Real World Listening1. PredictAnswerTJ is good at skateboarding.2. Get the main ideaAnswersF – TJ got second place in the pro skateboarding contestLast weekend.T – TJ is going to go TV commercial.T – Cesar thinks TJ will forget his friends after he becomes famous.T – TJ feels like a regular guy.F – TJ has a girlfriend.T – TJ is parents don't want him to drop out of school.F – TJ doesn't want to drop out of school.X – Cesar wants TJ to drop out of school.ScriptCesar: TJ, my man! I heard you won the Pro-Am stake-boarding contest last weekend.TJ: Yeah, Cesar, I did a flip on the half-pipe that really impressed the judges.Cesar: You impress me, TJ. You‘re something else on that board!TJ: Ah, c'mon, stop it, will ya?Cesar: But I've seen you fly on a skateboard. It's amazing.TJ: Yeah, well, things have been goin'good. You'll never believe what the latest is.Cesar: What?TJ: Nike wants me to do a commercial. They've been calling my agent.Cesar: Wow! I don't believe that.TJ: You best believe it, my friend. I'm going to get some big bucks for doing it, too.Cesar: You're going big time now. I can't believe I even know you.TJ: Great, huh? I‘m gonna be on TV!Cesar: Yeah! Pretty soon you‘re not going to have time for someone like me.TJ: No way, Cesar. You know my friends are important.Cesar: Yeah, but now you‘re hitting the big time.Everything‘s gonna change.TJ: You know I‘m just a regular guy.Cesar: No, you‘re not.TJ: Yes, I am. I‘ve got parents and a bratty sister, just like you. I took piano lessons when I was little, and I go to church on Sundays. I like watching cartoons, and my mom makes me take out the trash. And I worry about not having a girlfriend. See? I‘m just like everybody else.Cesar: I don‘t think so. Nobody else I know is doing a Nike commercial. You‘re got it made, TJ. TJ: Yeah, but the problem is my parents.Cesar: What‘s up?TJ: To reall y make it big , I‘ve got to go on the pro tour ,and the only way I can go pro is to drop out of school ,but they don‘t want me to. They say I‘m ruining my future. But I may not get another chance — two years from now may be too late.Cesar: So what‘re you gonna for?TJ: I‘ve got to go for it. I‘m at the top of my game right now ,and that‘s what counts.Cesar: Yeah, you gotta do what you gotta do.Unit3 Living with peopleVocabulary TaskAnswers/ScriptA Dorm life has some major negatives. The other students keep me up all night. And my roommate doesn't give me any space.B My new roommate doesn't drive me crazy. She never leaves her food or clothes all over the place. She never takes my things without asking.C My dad's rules are way too strict. He won't let me use the phone for more than 10 minutes. And I have to be back by a 9 p.m. curfew. I know it's because he's concerned about me.Listening Task1) First ListeningAnswers1. Sally never cleans anything.2. The dormitory's rules are too strict.3. His mother listens in on his phone conversations.4. Her brother takes her things without asking.2) Second ListeningAnswers1. She doesn't take her old food out of the refrigerator. She leaves her stuff all over the apartment.2. She has to be back by 10pm. She can't invite friends to the room.3. His mom listens to the room. His moon is too nosy.4. Her brother borrows her CDs. Her brother messes up her room.Script1. A: Whoa, ours place is a mess!B: Yeah, well, it's Sally's stuff. She never cleans anything and leaves her clothes all over the place-blobs of toothpaste on the sink, and old smelly food in the fridge. She doesn't care that she's living with other people.A: Yeah, she's a total slob!2. A: Hi, little sister… how's your first week away at scho ol?B: Well, I have to say that dormitory living has some major negatives.A: What? Like having to share the bathroom with a lot of people?B: Actually, that's not so bad. It's just that some of the rules are so strict. Like, we have to be back in the building by a 10 p.m. curfew.A: Yeah, that sure sounds like dorm life!B: And we can't have friends in our rooms!2. A: Ahhhh! My mom is so annoying. She doesn't give me any space.B: What do you mean?A: I mean, I feel like she's spying on me all the time .whenever I try to call someone on the phone, she hangs around listening to what I say.B: She's probably just curious.A: It's more than just curious. Even if I take the phone into my own bedroom, she'll suddenly come in, without knocking, and pretend to be looking for something, just to check up on me . I wish I could move out!B: What a bummer.4. A: Harry, have you been listening to my CDs again?!B: Alice! What's the big deal?A: The big deal is that it is so disrespectful to take things without asking. Plus, you mess up my room!B: Hey, you take my sweaters without asking all the time!A: Yeah, well…that's different…B: I don't think so.Real world listening1. PredictAnswerThey don't respect her privacy.2. Get the main ideaAnswerThings that bother Kara:Mrs. Johnson visits Kara too often.Mrs. Johnson watches her while she eats.Mrs. Johnson wants to know where she is going.Mr. Johnson tries to hug and kiss her all the time.ScriptKara: Steve, remember the older couple that I rent my apartment from?Steve: Yeah?Kara: Well, the woman has been coming up to see how I'm doing. At first I was really appreciative, you know, it's nice to feel that people are concerned when you live alone.Steve: Yeah, it is nice.Kara: Now, though, she comes every d ay… sometimes more than once! She always brings me homemade soup…Steve: Homemade soup! That is so great! I wish someone cooked for me.Kara: Sure, having some home-cooked food is a treat, but she sits and watches me to make sure I eat it! Last time, I had just eaten dinner when she came over and insisted that I finish a whole bowl. She wouldn't leave until I did!Steve: Oh, c'mon, you could have it much worse.Kara: And, every time I go out she leans out the door to ask where I am going. It's like I'm 17 again!Steve: Would you rather have loud neighbors who kept you up all night?Kara: Well, it's not only her. It's the old man, too. He is such a flirt, and I've always thought it was cute. Ya' know, an old man ,80 years old , still flirting.Steve: Uh huh…Kara: So, today when I got home, he came up to me, gave me a hug…Steve: Yeah, so what…?Kara: And then, he kissed me on the cheek…!Steve: Oh no! Well, maybe you remind him of his granddaughter.Kara: Well, yeah, but don't you think it's kind of weird for him to kiss me?Unit 4 High fashion, low budgetVocabulary TaskAnswers/scriptA I‘m trying to watch my spending. But this sweater may never be this cheap again! Oh, well, that‘s what credit cards are for.B If only I could afford this killer dress. I g uess I‘ll have to wait until it‘s on sale. In the meantime, I‘ll try to save up enough money.C This style is really in this year. It‘s the latest thing. I know I‘m just paying for the designer‘s name. But it‘s so me. I‘ve just got to have one.Listening Task1) Fist ListeningAnswers1. A $179 pair of Air Jordan gym shoes.2. A $500 pair of designer pants.3. A $20 vintage dress.4. A purse that‘s on sale.2) Second ListeningAnswers1. They‘re the latest thing. He‘ll be his team‘s best player if he has them.2. He doesn‘t want to look like he‘s wearing cheap clothes. The pants will never go out of style.3. It‘s a killer dress and she wants Mike to notice her.4. The style is in this year and it‘s on sale.Script1. A: Oh, wow, look at these. They‘re th e latest Air Jordans.B: You‘d really wear those? They look… so big.A: And they‘re only $179.B: $179?! For a pair of gym shoes?A: These are the latest thing. I just got to have them. I‘ll be the best player on the team in these. Oh, Mom, please!B: Okay, Jason, but this is the last time.2. A: Five hundred dollars for a pair of pants? You‘re crazy to spend that much on clothes.B: Come on, man. These are the best. You just don‘t understand.A: I understand that I can get a nice-looking pair of pants for around 50 bucks. You‘re paying $450 for the designer‘s name.B: Maybe, but at least I never look like I‘m wearing cheap clothes, unlike some people I know. Besides, these pants will never go out of style.A: Okay, fine, suit yourself. It‘s your money.3. A: Hey, Ellen, look at this vintage dress! It‘s perfect for Mike‘s party, don‘t you think? And it‘s really back in style now.B: Yeah. And it‘s just your color.A: I know. It‘s such a bargain, too … only $20. You can‘t beat that! Mmm, but I don‘t know, I‘ve got so many dresses in mfy closet already.B: Yeah, but this one is so YOU! It‘s a killer dress! You‘ve justgot to get it.A: Ooh, you‘re tight. I‘m going to go for it. I sure hope he notices me in it.4. A: look, honey, a sale on those purses I was te lling you about! I‘ve never seen them so cheap! B: But do you really need a new purse?A: Well, not really, but this style is really in this year. I want to get one while they‘re on sale.B: But I thought we were trying to save up so we could go somewhere special on our vacation. A: Oh, I just can‘t pass this up — I really wanted one, and they may never be this cheap again. B: Oh, I give up.Real World Listening1. PredictAnswersSusie likes to shop and spend money on expensive clothing while Rachel is on a student budget and wears mostly jeans and t-shirts.2. Get the main ideaAnswers1. Susie came to visit to go shopping.2. A handbag from Prada, a black leather dress, a couple of skirts from Donna Karan and jeans.3. Susie wants to buy something for R achel, but Rachel doesn‘t want her to.4. Susie wants Rachel to cook dinner every night.ScriptRachel: So, Susie, how was the plane ride from London?Susie: Oh, I don‘t know…all I could think about was getting here and going shopping.Rachel: Hmmm.Susie: Rachel, what‘s wrong?Rachel: Susie, I thought you came to see me! Isn‘t that more important than shopping?Susie: Oh c‘mon, Rachel. Shopping is so bonding!Rachel: All right, I‘ll take you to the stores. What are you looking fly?Susie: Well, I want a h andbag from Prada, and maybe one of their black leather dresses…Rachel: Oh no…Susie: …a couple of skirts from Donna Karan, you know, the ones that are really fitted, a pair of jeans…Rachel: Whoa! How much money do you have, anyway?Susie: Oh, Rachel, you know I save up to come to New York every year to go shopping. Now that you‘re studying here, I want to go with you. So what are you going to get?Rachel: Are you kidding, Susie? I‘ve got two words for you: ―student budget.‖ I can‘t afford to buy any clothing!Susie: Well, you‘re just a jeans and T-shirt person, aren‘t you? I am going to enjoy myself nomatter how much it costs. I‘m on holiday. Look, Rachel, I‘ll buy you something, a new blouse , or skirt, whatever you want.Rachel: Well, I don‘t want anyone to buy me something I can‘t afford myself.Susie: Oh, don‘t worry about that. And, there is no need to thank me. It‘s the least I can do since you‘ll be cooking dinner every night while I‘m here.Rachel: Dinner? What are you talking about?Unit 5 So many kinds of EnglishVocabulary TaskAnswers/ScriptA Sometimes I have trouble understanding native speakers. That‘s because native speakers use a lot of slang. I wish I could speak English more fluently.B I want a teacher who is a native speaker of English. And I think everyone should learn standard American English. It would make communication easier if we all spoke the same way.C English is the language of international communication. People who speak English come from all over the place. Everyone who speaks English has accent of some kind. Sometimes you have to get used to how someone else speaks.Listening Task1) First ListeningAnswers1. Professor Lee‘s English is hard to understand.2. The people in a chat room used a lot of slang on purpose and he felt stupid.3. Communicating in English with people from all over.4. Their English teacher is Chinese.2) Second listeningAnswers1. Don‘t worry about it, though.2. you can‘t let them bother you.3. Wow, that‘s cool.4. I‘ll bet he can show us how he did it .Script1. A: So, how did you like Professor Lee‘s class?B: Not too much. Her English is so hard to understand. She has a strong accent, you know.A: Everyone has an accent, including you! Hers is just different from yours, that‘s all.B: It sure is.A: Don‘t worry about it, though. You‘ll get used to how she speaks pretty soon.B: In a few weeks, maybe, but in the meantime…A: In the meantime, pay attention to what she writes on the board. She uses the board a lot because she knows that some p eople have trouble understanding her. That‘s one of the ways she‘s such a great teacher.2. A: Hey, Fong. What‘s the matter?B: I was just on my computer, in a chat room with three Americans. They used a lot of slang on purpose, and I didn‘t understand, s o I asked them what they meant. Then they started ignoring me, and after a while, I started to feel stupid.A: Oh, you shouldn‘t. Your English is really good.B: But why did they have to be so mean? It seems like they were using their English ability toh ave fun with each other, but they didn‘t really want to include me.A: Well, some people are like that, that‘s all. You can‘t let them bother you .One nice thing about chat rooms is that you can leave and go to another one …or turn off your computer.3. A: How was your trip to India?B: It was incredible! There were so many new, amazing sights and sounds. And smells! And I was able to speak English everywhere!A: Indian people speak English? Everybody?B: A lot of them did. Indian English is a little different from my English, but I could understand it.I also used English with other travellers, who came from all over the place.A: And, uh, no problems communicating ?B: Well, of course, there were some misunderstandings. Like the grammar of Indian English is a little different. And sometimes I couldn‘t understand someone‘s accent. But the amazing thing was here we were, all these different people, with all these we were, all these different people, with all these different accents, and we could communicate.A: Wow, that‘s cool.4.A: I can‘t believe it! Our English teacher is Chinese.B: Yeah, well, so are you! What‘s wrong with that?A: But he‘s not a native speaker. I want a teacher who is American or British, so that I can learn standard English.B: But, uh, Mr. Chen can speak English fluently, and he knows things that native speakers don‘t know.A: Yeah? Like what?B: Like how to learn English. I‘ll bet he can show us how he did it, and that will make it easier for us, too.A: Hmm. Maybe you‘re right.Real World Listening1. PredictAnswerDepartment manager2. Get the main ideaAnswers1. She is talking to her husband.2. She got a job in customer service.3. She worked in travel management for five years and has her degree in Business Management.4. Because she is not a native speaker.5. She‘ll try the job and see if she gets promoted.ScriptRichard: Hello?Irma: Hi, it‘s me.Richard: Oh, hi! How was the job interview?Irma: Well, he hired me.Richard: You got the job? The management job? Oh,Irma: No, I didn‘t say I got the management job. He hired me for a job in customer service, selling hired me for a job in customer service, selling tours to Asia.Richard: Just customer service? But what about the management position? You were perfect for that job. You can supervise people. You understand the business.Irma: I know. I showed him my resume. I told him that I worked in travel management for five years back home, and that I even got a degree in Business Management here in the U.S. Richard: Oh, I ca n‘t believe that. You‘re perfectly qualified for that management position. Irma: That‘s what I thought. It‘s not fair! Why did I bother going to college here?Richard: Wait, wait a minute. Did he know that you were applying for the management position. Irma: Of course. And you know what he said?Richard: What?Irma: He said that everyone really expects the manager to be someone from the local community. But the person they hired is from New York. And she‘s a woman, too, so it‘s not because I am a woman. So that means the problem is my English.Richard: But your English is fantastic!Irma: But I‘m not a native speaker, and I guess that‘s what they want for the management job. Richard: Well, you know, you spend a little time at the customer service job and then you can work your way up to the management position…Unit 6 Choosing a MateVocabulary TaskAnswer/ScriptA I know he is the one. He‘s ready for a lifetime commitment. He is someone I can really trust.B I had doubts at first about the relationship. He was divorced once already but wanted to try again. Then I discovered that we like the same things.C She swept me away with her personality. She has a great sense of humor. She‘s easy to talk to and fun to be with. And she‘s my type.Listening Task1) First ListeningAnswers1. He‘s a 32 year-old white male. He‘s divorced. He likes bodybuilding, rock music and dancing.2. She‘s a 34-year-old, African American, single professional. She‘s also involved with Greenpeace.3. He‘s a sensitive 28 year-old guy with a great job and good income. He likes bodybuilding, movies and surfing.4. She‘s a single Chinese-American woman in her mid-twenties. She likes long walks on the beach, candle-light dinners and intelligent conversation.2) Second ListeningAnswers1. He is looking for an attractive woman who likes the same things he does and someone he can trust.2. She is looking for an African American, single professional man who already has his own life, but wants to share quality time. He has to be honest.3. He is looking for a man who is fun to be with and knows how to cook. She doesn‘t have to be rich.4. She is looking for a man who comes from a good family and who loves long walks on the beach, candlelight dinners, and intelligent conversation. He also should like to read and have a good sense of humor.Script1. Hi! I‘m Michael. I‘m a 32 year-old white male, I‘m divorced, and I want to try again with the right lady. Like bodybuilding, rock music, dancing, and I like to party. I‘m looking for an attractive woma n who likes the same things I do. And she‘s gotta be someone I can trust.2. I‘m Anita, and I‘m a 34-year-old, African American, single professional with a major corporation. I‘m also very involved with the environmental organization Greenpeace. I‘m looki ng for an African American, single professional man who already has his own life, but wants to share quality time. He has to be honest, above all else.3. Hi! My name is Jack. I‘m a sensitive 28-year-old guy. I‘m ready for someone who wants a lifetime com mitment. I‘m into bodybuilding, movies and surfing! I have a great job with a good income, so you don‘t have to be rich, just fun to be with. And you have to be able to cook.4. My name is Cora, and I‘m a single Chinese American woman. I‘m in my mid-twenties. If you love long walks on the beach, candlelight dinners, and intelligent conversation, I‘d like to meet you. I want a man who comes from a good family, likes to read, and has a good sense of humor.Real World Listening1. PredictAnswersHe‘s handsome. He‘s so funny.Get the main ideaAnswersHe‘s handsome.He looks like a Greek statue.His clothes are fashionable.He‘s sweet and funny.He‘s easy to be with.ScriptAmy: I know I have a picture of Luis around here some-where. Oh, here it is.Erika: wow! He‘s so handsome! He looks like a Greek statue.Amy: Yeah, he is very attractive. But I didn‘t think so when I first met him.Erika: You didn‘t?Amy: No. You know what I noticed when I first met him? He has really hairy hands.Erika: What?Amy: Yeah. His hands are just really hairy. Plus, his clothes were way more fashionable than I usually like. He just wasn‘t my type. And on top of all that, he was shorter than me.Erika: So how come you went out with him?Amy: Well, he was just really sweet and funny and I was so comfortable just hanging out with him. And the first time we went out he just swept me away with his personality.Erika: Really, how?Amy: He was just really easy to talk to.Erika: But still, if all those things bothered you, about his han ds and all…Amy: well, you know, none of that was important once I got to know him more. His personality and the way we got along just made it clear to me that he is ―the one.‖Erika: So, when‘s the big day?。
大学体验英语第三册_unit_3
What are you going to do if you are required by your boss to …
sell a refrigerator …
to a Eskimo
What are you going to do if you are required by your boss to …
Experiencing English
Book Three
Unit 3 Famous Brand Names
Procedure
Lead-in
Pair-work Group discussion
Passage A
Warm-up Activities Culture Notes Structure Analysis Language Points Difficult Sentences Summary Follow-up Activity Assignment
Language Points
6. take hold: to become attached or established
The newly planted vines quickly took hold. I broke him of this bad habit before it could take hold. c.f. take hold of
Passage A Bathtub Battleship From Ivorydale
Warm-up Activities
Watch the video and describe what you see.
Warm-up Activities
大学英语三(综合教程)第三单元
大学体验英语三(综合教程)Unit 3 Famous Brand NamesListen and TalkLead inLet me now share my six business success "secrets" with you:___There must be a willingness to take risks. You should not risk more than you can afford to lose, but you can afford not to take certain business risks.___Keeping a tight control on expenses - while at the same time avoiding being "penny wise and pound foolish" is a wise business practice.___A businessperson should always look for ways to improve their goods and services, as well as ways to increase efficiency and expand their marketing reach.___Marketing is everything. Marketing is the key to letting the world know about your products and services. There have been many products that had great sales potential, but have failed, owing to poor marketing.___Provide more and better products and services, for larger numbers of people, at less cost.___An entrepreneur must deliver good quality products and services and support them with a responsible attitude towards shortcomings and faulty products. Related to that is good customer service.I've just revealed a handful of universal principles of business success. If you apply them, they can contribute towards, your own business success Key: 4, 3, 6, 2, 1, 5Passage A: Bathtub Battleships from Ivorydale2. Answer the following questions with the information from the passage.1) Whydoes the author say that "with a bar of Ivory Soap in your hand, you are holding a chunk of American history"?The introduction of Ivory Soap dates back to the year of 1879. It must have witnessed a lot of great events of American history.2) What does the title "Bathtub Battleships from Ivorydale" imply?Little boys enjoy converting Ivory Soap into bathtub battleships because of its floating feature, and Ivorydale is the birthplace of the famous brand of Ivory Soap.3) Do you believe that Ivory Soap is really "as widely recognized as the Washington Monument and far more well respected than Congress"?It may not be actually true. It is likely that the author just wants to show to the readers how popular Ivory Soap is to Americans.4) How do you understand the author's description of Ivory Soap as a "phenomenon"? The popularity of Ivory Soap with generations of Americans is rather unusual and beyond imagination, thus it is calleda phenomenon.5) Can you name some of the important factors necessary for a successful business? Open3. Choose the best answer to each question with the information from the passage.1. We may infer from the passage that ____ .A) Proctor & Gamblewas not impressively successful in its first 20 years.B) the sales of Ivory Soap reach as high as more than thirty billion dollars per yearC) the factory of Proctor & Gamble is located in Ivorydale, hence the name of the soapD) Proctor & Gamblewas founded by two immigrants shortly before the Civil War2. The most important reason for the great success of Ivory Soap lies inA) its brand name which was lifted from the BibleB) its successful nationwide advertising campaignC) its feature of being 99.44/100 percent pureD) its mass production and low cost3. By saying that "Ivory Soap is an American Institution", the author indicates that .A) Ivory Soap is a brand name of Proctor & Gamble's products in AmericaB) Ivory Soap is an organization for providing washing powderC) Ivory Soap is well-known to AmericansD) Ivory Soap is a landmark building in America4. Proctor & Gamble introduced Ivory Soap in order to ____ .A) compete with high-quality soaps coming from foreign countriesB) arouse children's interest so that they would becomeloyal consumersC) satisfy American mothers' need of washing out the mouths of their childrenD) bring a big break to the companyand reach one million dollars in sales5. According to the passage, which of the following statements is true?A) Ivory Soap is as solid and spotless as the marble of the Lincoln Memorial.B) Soap operas became known as a result of a P&Gsponsored radio serial.C) Ivory Soap is eatable and doesn't even taste all that bad.D) Proctor & Gamblekeeps a precise count of the bars of Ivory Soap having been sold.An wser: 1.A, 2.B, 3.C, 4.A, 5.B4. Fill in each of the bla nks with an appropriate word.The example of Proctor and Gamble ' famous Ivory Soap shows the potential that lies in mass marketing and planned a _________ a nd the importanee of reeognizable b ____ names. Ivory Soap, first produced in 1879, was wellp __ with clever sloga ns. These sloga ns, particularly the idea that thesoap is so pure that it floats, p __ so successful that they are stillp __ today. At the same time, the use of the radio serial for Ivorypromoti on gave rise to the e __ "soap opera", which has become a moder ng __ phe nomenon. The developme nt of Proctor and Gamble itself, from asmall-scale operati on foun ded by two i _ to a mult in atio nal empire oftoday serves as a good example to build brand n ames.An wser: l.advertis ing 2.bra nd 3.promoted 4.proved5. popular6.expressi on7.global8.immigra nts5. Un derl ine the words in the followi ng sen ten ces which can be tran slated into “保证”，and then translate the sentences into Chinese.1. France has already pledged billi ons of dollars in aid n ext year.France has already pledged billi ons of dollars in aid n ext year.法国已经保证明年提供数十亿美元的援助。
大学体验英语第三版第三册Unit3
reputation n. — an opinion held about sb or sth, esp. by people in general; the degree to which one is trusted or admired
Examples
• Massachusetts Institute of Technology has a good academic reputation.
Reference:
It is pure and it floats.
3. How did Proctor & Gamble succeed in promoting Ivory Soap?
Reference:
It took advantage of a successful nationwide advertising campaign.
Ivory Soap is an American institution, about as widely recognized as the Washington Monument and far more well respected than Congress. It had already attained this noble status when Theodore Roosevelt was still a rough-riding cowboy in North Dakota. Introduced in 1879 as an inexpensive white soap intended to rival the quality of imported soaps, it was mass marketed by means of one of the first nationwide advertising campaigns. People were told that Ivory was “so pure that it floats,” and the notion took hold. As a result, at least half a dozen generations of Americans have gotten themselves clean with Ivory.
大学体验英语第三版第三册Unit
So many hands, faces, and baby bottoms have been washed with Ivory that their numbers beat the imagination. Not even Proctor & Gamble knows how many billions of bars of Ivory have been sold. The company keeps a precise count, however, of the billions of dollars it earns. Annual sales of Ivory Soap, Ivory Snow, Crest toothpaste, Folger’s coffee, and the hundreds of other products now marketed under the Proctor & Gamble umbrella exceed thirty billion dollars.
mild adj. — gentle, not violent
Examples • She can’t accept even mild criticism of her work. • I prefer a mild cigar if you don’t mind.
spotless adj. — extremely clean
Proctor & Gamble never forgot the advertising lessons it learned with Ivory. For instance, it was among the first manufacturers to use radio to reach consumers nationwide. In 1933 Proctor & Gamble’s Oxydol soap powder sponsored
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Department of College English
Group Discussion
Think about Important Qualities for a successful salesperson?
Do you think you can be a good salesman (saleswoman)? Why?
Department of College English
Language Points
1. When it comes to …: to concern When it comes to jazz, very few people know more than her. He is not good at sports, but when it comes to math he is ____________________________ the best in the class ___________________ ( 但 在 数 学 方面却是班里最棒的).
Department of College English
Language Points
6. take hold: to become attached or established
The newly planted vines quickly took hold. I broke him of this bad habit before it could take hold. c.f. take hold of
Structure Analysis
the features of Ivory Soap
safe pure
mild floating
Department of College English It’s popular with children and mothers.
Structure Analysis
Department of College English
Warm-up Activities
What are the Ivory soaps’ features attracting so many Americans? Can you infer the secret to Ivory’s success via its commercials?
Restate the features of Ivory Soap—it’s so pure that it can float and then be converted into bathtub battleships [the title of the article] by generations of American children.
Translate
那老人常在公园里出现。 The old man in the park is a regular institution. Department of College English
Language Points
4. rival: 1) v. to equal; to be as good as or reach the same standard as 2) n. one who attempts to equal or surpass another; a competitor No computer can rival a human brain. The college's facilities rival those of Harvard and Yale. The newest model has several advantages over its rivals.
Culture Notes
Department of College English
Culture Notes
Washington Monument
Of all the Presidents of the United States, George Washington is the most celebrated. Efforts to commemorate his legacy began during his lifetime and continue to this day. Down through the years they have taken on many forms. But none have captured the imagination of the people world-wide like the Washington Monument.
Department of College English
Passage A Bathtub Battleship From Ivorydale
Department of College English
Warm-up Activities
Watch the video and describe what you see.
Department of College English
Structure Analysis
Para. 1 Introduction
Para. 2-5 The history, development and success of Ivory Soap
Para. 6-7 Conclusion
Department of College English
Experiencing English
Book Three
Department of College English
Unit 3 Famous Brand Names
Department of College English
Procedure
Lead-in
Pair-work Group discussion
Department of College English
Lead-in
Pair-work: Who is the best salesman?
Work in pairs and make up dialogues according the pictures followed.
Department of College English
Passage A
Warm-up Activities Culture Notes Structure Analysis Language Points Difficult Sentences Summary Follow-up Activity Assignment
Department of College English
Culture Notes
Ivory Soap
Ivory is a product of the Procter & Gamble Company. Ivory is whipped with air in its production and floats in water. Ivory's well-known slogan is"99.44 % pure“. The Ivory brand includes liquid hand soap, body wash, and a mild laundry product called Ivory Snow.
sell a refrigerator …
to a Eskimo
Department of College English
What are you going to do if you are required by your boss to …
sell a swimming suit…
to a fish
Department of College English
Language Points
7. keep count of: record; to know how many there are (of)
Translate
我今年买的新书多得难以数清。 I have bought so many new books this year that it’s really difficult for me to keep count of them. c.f. lost count of
Department of College English
Language Points
3. institution: n. or a thing firmly associated with a place; a person who has been seen in the same place and / or doing the same thing for a long time The British pub isn't just somewhere to drink—it's an institution.
Department of College English
8. exceed: v. to be greater than (a number or amount) The final cost should not exceed $5000. The results of the competition exceeded our expectations 超 出 了 我 们 的 ___________________ 预想. He was fined for exceeding the speed limit.