北师大英语必修4unit 11Lesson 4(共74张PPT)
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北师大英语必修4unit 11 Lesson4 (共23张PPT)
• They have longer and more serious articles with fewer pictures.
tabloid papers
(小报)
• They usually have lots of pictures and the articles are not very long.
political issues (政治问题)
entertainment
business
While-Reading:
Skimming
Read and match the articles with the headlines.
What type of newspaper are they from?
quality papers
national newspapers type of newspapes
local newspapers
tabloid papers
quality papers
(比较严肃的) 大报
• They are much bigger and wider than the tabloids .
1. The research is about people’s attitudes to bad
language on screen by LeedsTUniversity.
2 Some people find bad language “OK” in films.
3.Pulp
Fifcitlimon,
T
Brookside
and
South
Park
are
books, while BBC is a TV program.
tabloid papers
(小报)
• They usually have lots of pictures and the articles are not very long.
political issues (政治问题)
entertainment
business
While-Reading:
Skimming
Read and match the articles with the headlines.
What type of newspaper are they from?
quality papers
national newspapers type of newspapes
local newspapers
tabloid papers
quality papers
(比较严肃的) 大报
• They are much bigger and wider than the tabloids .
1. The research is about people’s attitudes to bad
language on screen by LeedsTUniversity.
2 Some people find bad language “OK” in films.
3.Pulp
Fifcitlimon,
T
Brookside
and
South
Park
are
books, while BBC is a TV program.
北师大英语必修4unit 11 Lesson 4( 共21张PPT)
3．What caused the accident in Text B to happen? A．The foggy weather. B．The truck driver’s carelessness. C．That the truck driver was too old. D．A mysterious force.
in films
2．How was the research conducted according to Text A? A．The researchers made people to use bad languages and drugs. B．The researchers watched films, TV series and cartoons. C．The researchers asked people to comment on some certain films, TV series and cartoons. D．The researchers asked people to watch some certain films, TV series and cartoons.
8.make/take a jour ney
旅行
9.br eak the r ecor d
破纪录
10.go for a walk
去散步
world news
Free talk business
sports
What’s in the paper
popular
life
culture
Task 1: Fast Reading
TextB
3.Astronomers’ amazing escape
北师大英语必修4unit 11 Lesson 4( 共21张PPT)
Read the newspaper articles and match them with the headlines in 3minutes.
1.Unjustified TV violence not acceptable, says viewers.
Text C
2.Mum finds her four girls.
SUMMARY：THE CHARACTERS OF NEWS(高考英语 新闻类文章的语篇特点）
题材：广泛涉及文化，科技，环保，教育和生活等领域
风格：短小精悍，区区几百字包含时间，地点，人物，起因，
过程和结局。新闻报道注重事实本身强调客观性。
结构：标题---导语---正文---结语
标题通常起着提纲挈领、吸引受众的作用，被视为新闻的“眼 睛”；导语概括通篇，旨在导读，被视为新闻的“灵魂”；正文 则具体描写，被视为新闻的“躯干”; 结语总结概括，重申主题或 者升华主题。
TextB
3.Astronomers’ amazing escape
TextA
Task 2: scanning for detailed information Please choose the best answer in 6minutes. Then exchange ideas with your partner.(p69)
ambulance, district, ex-husband, fog, ankle, scene, tyre, sightseeing, muddy
He kept on walking, and finally landed up in a (5) _m_u_d_d_y_ field. In this field, he fell over a sleeping sheep and hurt himself. He phoned the (6)d_is_t_ri_c_t_ doctor on his mobile phone, and then waited in the mud for the (7) _a_m_b_u_l_a_n_c_e to come. But when it arrived, its (8) _ty_r_e_ got stuck in the mud!
北师大英语必修4unit 11Lesson 4 PPT课堂课件(20页)
1.先看问题，了解题目类别和提问方式。 2.再看文章首尾和各段开头，找出主题句或通过浏览全文，抓住 关键字眼，把握主旨。 3.以掌握主旨为前提，处理推断作者语气或意图等其他深层次问 题
北师大英语必修4unit 11Lesson 4 PPT课堂课件(20页)（ -精精品品P） PT课件
北师大英语必修4unit 11Lesson 4 PPT课堂课件(20页)（ -精精品品P） PT课件
答案：ACABD
北师大英语必修4unit 11Lesson 4 PPT课堂课件(20页)（ -精精品品P） PT课件
北师大英语必修4unit 11Lesson 4 PPT课堂课件(20页)（ -精精品品P） PT课件
课堂评估:高考链接：阅读运用（语法填空）
原句 1
.
According to a research published by Leeds
Warm-up
What kinds of news do you often
read?
导入: Brainstorm
What’s in the papers?
sports events
social problems
current affairs
business
entertainment
political issues (政治问题)
北师大英语必修4unit 11Lesson 4 PPT课堂课件(20页)（ -精精品品P） PT课件
再问深解: 北师大英语必修4unit 11Lesson 4 PPT课堂课件(20页)（ -精精品品P） PT课件
阅读理解
3．What caused the accident in Text B to happen? A．The foggy weather. B．The truck driver's carelessness. C．That the truck driver was too old. D．A mysterious force.
北师大英语必修4unit 11Lesson 4 PPT课堂课件(20页)（ -精精品品P） PT课件
北师大英语必修4unit 11Lesson 4 PPT课堂课件(20页)（ -精精品品P） PT课件
答案：ACABD
北师大英语必修4unit 11Lesson 4 PPT课堂课件(20页)（ -精精品品P） PT课件
北师大英语必修4unit 11Lesson 4 PPT课堂课件(20页)（ -精精品品P） PT课件
课堂评估:高考链接：阅读运用（语法填空）
原句 1
.
According to a research published by Leeds
Warm-up
What kinds of news do you often
read?
导入: Brainstorm
What’s in the papers?
sports events
social problems
current affairs
business
entertainment
political issues (政治问题)
北师大英语必修4unit 11Lesson 4 PPT课堂课件(20页)（ -精精品品P） PT课件
再问深解: 北师大英语必修4unit 11Lesson 4 PPT课堂课件(20页)（ -精精品品P） PT课件
阅读理解
3．What caused the accident in Text B to happen? A．The foggy weather. B．The truck driver's carelessness. C．That the truck driver was too old. D．A mysterious force.
北师大英语必修4unit 11 Lessson 4 (共20张PPT)
They were 7, 6, 5 and 3.
Why did some people find bad language “OK” in films?
Because the dialogue and situation made it funny.
Why was the truck driver lucky to escape?
❖When?
Yesterday.
❖Where?
Britain.
❖Why?
Gives information about attitudes to bad laguage on screen.
❖Comment(评论):
People don’t mind bad language on TV
as long as it’s not used in programmes watched by children.
Step4 Group Work
Who? What? When? Where? Why? Comment(评论):
❖When?
Yesterday.
❖Where?
Britain.
❖Why?
Gives information about attitudes to bad laguage on screen.
Comment:
• “I can’t stop crying with happiness”
Step5
成功永远属于马上行动的人。 汗水是成功的润滑剂。 不要太在乎自己的长相，因为能力不会写在脸上。 我们不能选择命运，但是我们能改变命运。 哪怕是最没有希望的事情，只要有一个勇敢者去坚持做，到最后就会拥有希望。 不管做什么都不要急于回报，因为播种和收获不在同一个季节，中间隔着的一段时间，我们叫它为坚持。 危机二字的正解是危险和机会，但大多数人只看到危险，鲜有人看到机会，所以成功赚到大钱的人并不多。 有时候谎言，经过精心的包装就有了一个更好听的名字：誓言。 勤学和知识是一对最美的情人。 如果知识不是每天在增加，就会不断地减少。 征服自己，就能征服一切。 太阳虽有黑点，却在奋力燃烧中树立了光辉的形象。 愚痴的人，一直想要别人了解他。有智慧的人，却努力的了解自己。 别人对你好，你要争气，图日后有能力有所报答，别人对你不好，你更要争气望有朝一日，能够扬眉吐气。 志不立，天下无可成之事。 孤独并不可怕，每个人都是孤独的，可怕的是害怕孤独。 目标再远大，终离不开信念去支撑。 学习不但意味着接受新知识，同时还要修正错误乃至对错误的认识。 如果你相信自己，你可以做任何事。 梯子的梯阶从来不是用来搁脚的，它只是让人们的脚放上一段时间，以便让别一只脚能够再往上登。 重要的不是发生了什么事，而是要做哪些事来改善它。
北师大英语必修4unit 11Lesson4PPT课堂课件(32页)
北师大英语必修4unit 11Lesson4PPT课堂课件(32页)（ -精精品品P）PT课 件
Post-reading
北师大英语必修4unit 11Lesson4PPT课堂课件(32页)（ -精精品品P）PT课 件
北师大英语必修4unit 11Lesson4PPT课堂课件(32页)（ -精精品品P）PT课 件
Homework
北师大英语必修4unit 11Lesson4PPT课堂课件(32页)（ -精精品品P）PT课 件
北师大英语必修4unit 11Lesson4PPT课堂课件(32页)（ -精精品品P）PT课 件
Task 1. Translation
你知道下列品牌的中文名吗？
雪碧 （饮料）Sprite小娇精，调皮鬼 金利来 （领带）Goldlion金狮子
北师大英语必修4unit 11Lesson4PPT课堂课件(32页)（ -精精品品P）PT课 件
Task 2.Writing
According to the given questions, write at least three sentences about ads. (1).What makes a good ad? (2).What are purposes of commercial ads? (3).What are advantages and disadvantages of ads? (4).What attitude should we take towards ads ? (5) What is your favorite advertisement? (including its type, features, your understanding as well as the reason why you like it.)
北师大英语必修4unit 11lesson4(共22张ppt)
❖When? Yesterday.
❖Why? ❖How?
The dialogue and situation made it “funny”.
This result dosen't surprise us at all.
Who? What?
When? Where? Why? How?
How to read Read for structure
Topics for you to choose:
1. School Based Course in Hefei No.7 Middle School
2. Fun Games for Senior Three Students .........
Thank you!
How to read Read for structure
News A
❖Who? Leeds University/a group of
mothers /some people
❖Where? Britain.
❖What? people don't mind bad language in
programmes for adults
News B
Read for structure
who astronomers
what A traffic accident and an amazing escape.
when
where why
On their sightseeing trip to the museum of science.
in Kingston, a town southwest of London The accident--- The fog. The escape --- Bravery and quick reaction.
❖Why? ❖How?
The dialogue and situation made it “funny”.
This result dosen't surprise us at all.
Who? What?
When? Where? Why? How?
How to read Read for structure
Topics for you to choose:
1. School Based Course in Hefei No.7 Middle School
2. Fun Games for Senior Three Students .........
Thank you!
How to read Read for structure
News A
❖Who? Leeds University/a group of
mothers /some people
❖Where? Britain.
❖What? people don't mind bad language in
programmes for adults
News B
Read for structure
who astronomers
what A traffic accident and an amazing escape.
when
where why
On their sightseeing trip to the museum of science.
in Kingston, a town southwest of London The accident--- The fog. The escape --- Bravery and quick reaction.
北师大英语必修4unit 11 Lesson4 (共17张PPT)
daughters What?
A family reunion. When?
31 years later& Now
Where?
West Gorton, Manchester. To California, America
Why?
Lillian’s four daughters went on holiday to America with her ex-husband and never came baon
• Who
two firefighters
• What
have died
• When
on Friday morning, in October 11
• Where
in a shopping mall in Pinguoyuan in western Beijing
current affairs
entertainment
news report
weather
fashion/culture
sports event
Find a proper headline for each article.
text B text C
1) Mum finds her four girls.
The shopping mall is a 4-storey building covering an area of 30,000 square meters. Bus routes around the area have been changed and some roads have been closed. An investigation into the cause of the fire has been launched.
A family reunion. When?
31 years later& Now
Where?
West Gorton, Manchester. To California, America
Why?
Lillian’s four daughters went on holiday to America with her ex-husband and never came baon
• Who
two firefighters
• What
have died
• When
on Friday morning, in October 11
• Where
in a shopping mall in Pinguoyuan in western Beijing
current affairs
entertainment
news report
weather
fashion/culture
sports event
Find a proper headline for each article.
text B text C
1) Mum finds her four girls.
The shopping mall is a 4-storey building covering an area of 30,000 square meters. Bus routes around the area have been changed and some roads have been closed. An investigation into the cause of the fire has been launched.
北师大英语必修4unit 11 Lesson 4(共25张PPT)
3. What example does the professor give? An example about teachers.
Segment 3 A. Teachers age 20-30
B. Elder teachers
Market: potential customers
Targets
John Lewis
• John Lewis 是英国伦敦最 大的百货商店,每年圣诞节 他们的广告都值得期待的 亮点。
• 1864年在伦敦牛津街开办 第一家店铺。
01
Man on the moon
• John Lewis 被美誉为最会拍广告 的英国百货公司。
• 一向以传统温情著称的John Lewis，2015年的圣诞广告《Man On The Moon》虽略显悲情，但 它依旧温暖感动，触动心灵。
• You don’t waste money advertising in the “Educational Psychology” magazine, you know the one that the younger teachers generally don’t read.
• And since you’re reaching the majority of the teachers in your target age group, you’re probably spending your money well, which bring us to the third M—Money. |
But what does a systematic advertising plan look like? Well, it covers what we call—the ‘Four Ms’. The ‘Four Ms’: Market, Media, Money, Message. All are important areas to focus on when creating your advertising plan. We will look at them one by one.
Segment 3 A. Teachers age 20-30
B. Elder teachers
Market: potential customers
Targets
John Lewis
• John Lewis 是英国伦敦最 大的百货商店,每年圣诞节 他们的广告都值得期待的 亮点。
• 1864年在伦敦牛津街开办 第一家店铺。
01
Man on the moon
• John Lewis 被美誉为最会拍广告 的英国百货公司。
• 一向以传统温情著称的John Lewis，2015年的圣诞广告《Man On The Moon》虽略显悲情，但 它依旧温暖感动，触动心灵。
• You don’t waste money advertising in the “Educational Psychology” magazine, you know the one that the younger teachers generally don’t read.
• And since you’re reaching the majority of the teachers in your target age group, you’re probably spending your money well, which bring us to the third M—Money. |
But what does a systematic advertising plan look like? Well, it covers what we call—the ‘Four Ms’. The ‘Four Ms’: Market, Media, Money, Message. All are important areas to focus on when creating your advertising plan. We will look at them one by one.
北师大英语必修4unit 11Lesson 4 (共51张PPT)
Headline (s): the title of a newspaper story, printed in large letters
the headlines: the most important stories in the news 头版头条新闻
social affairs, political issues, business, sports events, entertainment, etc.
Check your answers
Text B: escape, crash, bravery, accident
Text A: consideration, attitude, innocent
Text C: contact, cry with happiness
Match the key words with the meanings
v What?
People don’t mind bad language on TV as long as it’s not used in programmes watched by children.
vWhen?
Yesterday.
vWhere?
Britain.
vWhy?
Gives information about attitudes to bad language on screen.
2. Tang Jiaxuan meets Annan ________p_o_li_ti_ca_l _is_su_e_s ______________
social affairs, political issues, business, sports events, entertainment, etc.
the headlines: the most important stories in the news 头版头条新闻
social affairs, political issues, business, sports events, entertainment, etc.
Check your answers
Text B: escape, crash, bravery, accident
Text A: consideration, attitude, innocent
Text C: contact, cry with happiness
Match the key words with the meanings
v What?
People don’t mind bad language on TV as long as it’s not used in programmes watched by children.
vWhen?
Yesterday.
vWhere?
Britain.
vWhy?
Gives information about attitudes to bad language on screen.
2. Tang Jiaxuan meets Annan ________p_o_li_ti_ca_l _is_su_e_s ______________
social affairs, political issues, business, sports events, entertainment, etc.
北师大英语必修4unit 11Lesson4 (共21张PPT)
7. consideration (n.) ------ consider (v.) consider + n. / doing / clause 考虑，认为
我正考虑换份工作。
I’m considering changing my job. 我认为你错了。
I consider that you are wrong. ★consider … (as) … 视…为，把…看作是
1.Worth accepting The agreement is acceptable by both sides.
2.Welcome Compliments are always acceptable.
3.Tolerable Performances varied from excellent to acceptable.
When I bought the house, my sister helped me out . 19. district (n.) 地区，区域，行政区
高明区，工业区域 ，邮政行政区：
Gaoming District，industrial district， postal district
20.acceptable adj. accept+able
2.Mum finds her four girls. C
3.Pensioners’ amazing
Hale Waihona Puke BescapeRead the articles again and answer these questions.
1.How old were Lillian’s children when she last saw them? They were 7,6,5 and 3.
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北 师 大 英 语 必修4u nit 1 1 Lesson 4 (共7 4张PPT ) 北 师 大 英 语 必修4u nit 1 1 Lesson 4 (共7 4张PPT )
北 师 大 英 语 必修4u nit 1 1 Lesson 4 (共7 4张PPT )
Business
Science
Entertainment
as long as conclude
=只if要only 只要 vt. c结on束clusion n.结论 ,结束
innocent
adj. i天nn真o无ce邪nc的e n；.天单真纯的, 单纯
astronomer
n. 天a文str学on家aut n.宇航员
sightseeing greengrocer spokesman
10. ankle n.脚踝 →angle n.角，角度 →angel n.天使 11. spokesman n.发言人 →spokeswoman n.女发言人 12. load n.负荷物 →upload v.上传 →download v.下载 13. brave adj.勇敢的 →bravery n.勇敢 14. fiction n. (虚构)小说 →novel n. (长篇)小说
n. 观光
n. 蔬ggrr菜oocc水eerr果ynn店.食.杂品货杂店货商
n. 发言人
fog
n. 雾foggy adj.有雾的kle spokesman scene trolleybus
southwest scene ambulance
adj. 泥m泞ud的n.泥
n. n.
ud草 负po莓 荷bwlolun物aeldobaedvr.r上yv.下传载
n.
勇b敢rave adj.勇敢的
n. n（o虚ve构l n）. (小长说篇)小说
n. 前ex夫-wife 前妻
n. 区,行政区
Unit 11 Lesson 4词性变化： 1. consider v.考虑 →consideration n.必须考虑的事 →considerate adj.体贴的
Business
北 师 大 英 语 必修4u nit 1 1 Lesson 4 (共7 4张PPT )
北 师 大 英 语 必修4u nit 1 1 Lesson 4 (共7 4张PPT )
Red Early Warning of Heavy Rain in 7 Cities and Counties，China
6. greengrocer n.蔬菜水果店 →grocer n.食品杂货商 →grocery n.杂货店 7. southwest n.西南 adv.在西南 →southeast n.东南 adv.在东南 →northeast n.东北 adv.在东北 →northwest n.西北adv.在东北 8. fog n.雾 →foggy adj.有雾的 9. mud n.泥 →muddy adj.泥泞的
To practice using compound adjectives.
To practise some related language points. • 第一课时：阅读 • 第二课时：语言点+重点句词、段落背诵 • 第三课时：语法
considerationconsidenr. v. 必co须ns考id虑er的at事e adj.体贴的
Lesson 4 What’s in the Papers?
Learning Objectives
To practise identifying the type of newspaper an article is from.
To learn about the elements of the news.
Social affairs
北 师 大 英 语 必修4u nit 1 1 Lesson 4 (共7 4张PPT )
北 师 大 英 语 必修4u nit 1 1 Lesson 4 (共7 4张PPT )
Stephon Marbury to coach Beijing Beikong basketball team
2. as long as, so long as, so far as, if only 只要
3. conclude vt.结束 →conclusion n.结论，结束 4. innocent adj.天真无邪的，单纯的；无罪的 →innocence n.天真，单纯 5. astronomer n.天文学家 →astronaut n.宇航员
Social affairs
北 师 大 英 语 必修4u nit 1 1 Lesson 4 (共7 4张PPT )
Political issues Sports events
Read the title and try to indentify（辨别） 北师大英语必修4unit11Lesson4(共74张PPT) what type of news the following article is from Top 10 Chinese companies in 2018
北 师 大 英 语 必修4u nit 1 1 Lesson 4 (共7 4张PPT )
Sports
北 师 大 英 语 必修4u nit 1 1 Lesson 4 (共7 4张PPT )
Stylish looks of celebrities at Cannes Film Festival
Entertainment
北 师 大 英 语 必修4u nit 1 1 Lesson 4 (共7 4张PPT )
北 师 大 英 语 必修4u nit 1 1 Lesson 4 (共7 4张PPT )
n. ang脚le 踝n.角, 角度angel n. 天使
n. spo发k言es人woman n.女发言人
n. 场面
n.
无轨电车
southeast n.东南
n. 西南northeast n.东北
n. 场面northwest n.西北
n. 救护车
strawberry load bravery fiction ex-husband district