Unit7 The Business Center and the General Switchboard(商务中心和总机)
商务英语阅读(上册)unit 7-PPT精品文档
Unit Seven
Teaching Objectives
了解耐克的首席执行官奈特的生平 了解耐克品牌的创立过程 了解耐克公司不同寻常的品牌营销策略
After returning from Japan in 1964, the 26-year-old Knight began peddling Onitsuka running shoes across the Pacific Northwest. Knight still kept his day job as an accountant. But he persevered, convinced that his inexpensive, high-performance shoes could beat the top "sneakers"--Adidas, Converse All-Stars and Keds--in the market. By 1969, Knight sold a million bucks worth of Onitsuka shoes bearing his Blue Ribbon Sports label. In 1971, Knight decided he could retire his accountant's wing tips. It was also time to give his fledgling company a new name and logo. Knight favored "Dimension Six," but his 45 employees thankfully laughed that one down. Then Jeff Johnson, a fellow running geek, proposed a name that came to him in a dream: Nike, for the Greek winged goddess of victory. The company paid $35 to commission a new logo--a "swoosh"--and the new shoe debuted at the 1972 Olympic trials in Eugene, Ore.
新视野大学英语第二版读写教程第7单元课文
洲是人类的诞生地，因而也是人类迁徙的始发地。 这些发现，再加上现代非洲人与非非洲人之间的 巨大基因差异，说明了从非洲种群开始的分支是 人类家谱上最早的分支。
• para7The genetic maps also shed new light on the origins of populations that have long puzzled scientists. Example: the Khoisan people of southern Africa. Many scientists consider the Khoisan a distinct race of very ancient origin. The unique character of the clicking sounds in their language has persuaded some researchers that the Khoisan people are directly descended from the most primitive human ancestors.
• 但是他们的基因却表明并非如此。在所有人种中， 澳洲人与非洲人的关系最远，而与其邻居东南亚 人非常接近。我们所看到的人种差异，例如欧洲 人与非洲人的差异，主要是人类从一个大陆向另 一个大陆迁徙时为适应气候所产生的。
• para6The same map, in combination with ancient human bones, confirms that Africa was the birthplace of humanity and thus the starting point of the original human movements. Those findings, plus the great genetic distance between present-day Africans and non-Africans, indicate that the split from the African branch is the oldest on the human family tree. • 结合对远古人骨的研究，这一图谱证实了非
新编剑桥商务英语unit7精选全文
Languages for qualities and skills
❖fighter pilot / airline pilot
▪ Excellent health/vision ▪ Excellent heart condition ▪ Challenging , dangerous
❖politician / journalist
❖Rackspace Managed Hosting 可控制虚拟主机公 司 is an IT hosting company based in San Antonio,
Texas.
❖Proctor and Gamble: 宝洁公司(P&G)
is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods. (财富500强公司之一，一家生产 个人卫生用品的大集团公司，总部设在美国)
- (many graduates believe) you work on creative PR campaigns and go on lots of jollies
- marketing seems more attractive (than sales)
- it isn’t as bad as myths suggest
❖Retain an air of glamour显得很风光 ❖Jolly 痛快，刺激 ❖Door-to-door 挨家挨户的 ❖Cold calling 不期而至的电话 ❖ Outnumber…by..数量上超过
新视野大学英语2Unit7SectionB翻译
新视野大学英语2Unit7SectionB翻译第一篇：新视野大学英语2Unit7SectionB翻译你是工作狂吗？努力工作和工作狂之间有很大的区别。
努力工作指的是工作有条有理、精力集中，完成许多工作，知道何时歇手，知道除了工作还有生活。
而工作狂常常是缺乏条理，总在寻找理由想做的更多些，没有工作可做时就感到不知所措，想通过工作来躲避问题。
他们不知道怎样或何时放松一下，经常把办公室里的活儿带回家里去做，不善于和同事及家人交流沟通，生活作息不平衡，单调乏味。
工作狂就像那些老是醉熏熏的人一样，有一种无法摆脱的习惯，这种习惯通常被定义为不顾消极后果的强迫性行为。
他们有时是被自己的工作信念、工作狂的行为模范以及一种自动认可工作狂的工作方式所逼而养成了这种习惯的。
大多数雇主尽管口头上说的很漂亮（“生活作息保持平衡的雇员是效率高的雇员”），可他们需要的是忠心耿耿、愿意加班的雇员，并用高薪和更多的福利来奖励他们。
在许多公司里，不愿意开夜车的职工处境岌岌可危。
他们只在正常时间内工作就肯定是在拿自己的饭碗冒险。
美国人往往会陷入一种由商人们所推动的工作然后花钱消费的模式之中，这种模式引诱他们抬高自己的期望值。
根据某些心理顾问的观点，迷恋工作队我们来说既是好事，又是坏事。
它可以激发一种自我价值和成就感，而且我们还能因此得到报酬和表扬，这会给我们带来我们不一定能从生活的其他方面获得的良好感觉。
工作狂自石器时代起就成了一个很明显的问题了——每当有人试图通过工作来逃避他们生活中的某些方面时，这个问题就出现了。
我们的父母和祖辈们工作都很努力，但是他们的劳动基本上是体力劳动。
而我们的工作则压力更大，尤其是在当今竞争日趋激烈、公司规模日趋缩小的时代。
由于经济形势暗淡，公司不断裁员，雇员担心失去工作，因此他们工作时间更长。
与过去相比，我们更经常地行驶在快车道上。
心理咨询顾问已经注意到了三种类型的工作狂：精力充沛、需要释放的人。
竞争心很强、急需证明自己、并把自我价值和工作联系起来的人。
新编剑桥商务英语unit_7教学教材
* doctor / vet
* fighter pilot / airline pilot
* school teacher / university lecturer * politician / journalist
* manager of a company / manager of a charity
2. Read the article and find out why more people prefer a career in marketing than in sales. Complete the table below with reasons from the text.
Reasons for choosing marketing Reasons for choosing sales
Not sold on sales?
‘Hi, I work in sales.’ not a great conversation opener, is it? Not like being a fighter pilot or a director of Medecins sans Frontieres, for example. Unfortunately, a job in sales can’t quite shake off its unglamorous image or associations with something rather dishonest. This all means recruitment problems for graduate employees. On the other hand, marketing – a less direct way of selling a product – is rather more popular as a career choice, and sounds better at dinner parties.
新世纪海外英语Unit7课文翻译
She challenged mice to solve a maze that involved turning either left or right to find a water reward. A visual clue, such as a star, along with the texture of the maze's surface, showed the correct direction to turn.
对人类而言，他说，向FOXP2基因的变异可 能帮助了我们这一物种掌握复杂的肌肉运动， 这种肌肉运动用来形成基本声音然后把基本 声音合成为字然后再合成为句子。
Another MPI team member, Ulrich Bornschein, presented work at the neuroscience meeting showing that the changes to brain circuitry that lead to quicker learning come about with just one of the two amino-acid changes in the human form of FOXP2. The second mutation may do nothing.
但是她没有找到如何用（负责学习的）脑部 变化来解释FOXP2基因是如何帮助人类自觉 地而且毫不费力地把想法转换成口头语言的。
“You are not deciding how you are going to move your muscles to form these sounds,” she says.
Unit 7 running business meeting
Unit7 TaskA:史密斯先生: 卢小姐卢小姐：没问题。
会议内容是什么呢?史密斯先生:到时我们会讨论市场的开发以及产品的销售。
所有的分公司主管和大多数工作人员都要过来。
卢小姐： 史密斯先生:嗯,卢小姐：史密斯先生:好极了。
首先,让我们决定一下日期吧。
卢小姐：奥，史密斯先生,我刚刚看了你的日程安排,你在下个月上旬要飞往伦敦的。
史密斯先生:那我什么时候回来? 卢小姐：第一个周末你会回来的。
史密斯先生:那么,下个月的第二个周末呢?卢小姐：但是，在第二个周末，这里将举行一场大型贸易展览。
大多数销售人员会在那里。
史密斯先生:三个周末如何, 卢小姐?卢小姐：嗯，还是很困难的。
除了最后一个周末,史密斯先生:是的。
我们要在最后一个周末解决这个会议,卢小姐。
你有什么点子吗? 卢小姐：好的。
我尚未发现任何问题。
史密斯先生:我们将在会上讨论三个问题:首先,我们新产品的市场定位;第二是下个季度的新产品发布会和促销活动；第三, 尽可能开发一个网站来出售我们的产品。
卢小姐：嗯,我已经记录好了。
我要他们准备好问题。
史密斯先生:我希望我们能够为参与者找到一个舒适的位置。
他们可以在适当的时把报告给我。
卢小姐：没问题。
TaskB:史密斯先生：卢小姐：史密斯先生：好的，所有的管理人都必须参加，他们在会议中要提出他们的观点。
卢小姐：好的，我马上再次打电话通知他们。
史密斯先生：会议的所有事情都准备好了吗？卢小姐：史密斯先生：非常好，但是这还不够，所有的视听器材都准备好了吗？让大家都能够清晰,详细的看到信息。
卢小姐：我明白了。
史密斯先生：事实上在我的笔记本里有一个PPT 视频，有人可以帮助我把它插到会议厅的视频系统吗？卢小姐：史密斯先生：需要，为了确认好，你最好是一而再，再而三的查对。
卢小姐：那我就确认下所有的安排，并且将所有事情记录在本子上，还有其他事情吗？史密斯先生：没有了，就这些。
卢小姐：我已经准备好议程，这些是复印件。
新视野商务英语综合教程unit7
新视野商务英语综合教程 Unit 71. IntroductionIn this unit, we will delve into various aspects of business communication. Effective communication is a crucial skill for success in the business world. Whether it is negotiating with clients, presenting to stakeholders, or simply conversing with colleagues, the ability to communicate clearly and concisely is essential.2. The Importance of Business CommunicationBusiness communication plays a vital role in the success of any organization. Efficient communication can improve productivity, foster better relationships with clients, and enhance teamwork within the company. On the other hand, poor communication can lead to misunderstandings, loss of business opportunities, and a negative working environment.3. Types of Business CommunicationThere are several forms of business communication, including:3.1. Verbal CommunicationVerbal communication involves the use of spoken words to convey information. This can be through face-to-face conversations, telephone calls, or video conferences. Verbal communication allows for immediate feedback andclarification, making it an effective tool in resolving conflicts or negotiating deals.3.2. Written CommunicationWritten communication involves conveying information through written words. This can be in the form of emails, memos, reports, or business letters. Written communication provides a permanent record of the information exchanged and can ensure clarity in complex matters. However, written communication may lack the immediacy of verbal communication.3.3. Nonverbal CommunicationNonverbal communication includes gestures, body language, facial expressions, and tone of voice. These subtle cues can convey emotions, attitudes, and intentions, and play a significant role in effective communication. Understanding and utilizing nonverbal communication effectively can help establish trust and rapport with clients and colleagues.4. Tips for Effective Business CommunicationTo enhance your business communication skills, consider the following tips:4.1. Be Clear and ConciseWhen communicating, ensure your message is clear and to the point. Avoid using jargon or unnecessary technical terms that may confuse the listener or reader. Use simple languageand structure your message logically to ensure it is easily understood.4.2. Active ListeningActive listening is essential in effective communication. Pay attention to the speaker or writer, and demonstrate your engagement through appropriate responses and feedback. Avoid interrupting and seek clarification when needed to ensure understanding.4.3. Adapt to Your AudienceAdjust your communication style and language to suit the needs of your audience. Tailoring your message to their level of knowledge or expertise can help ensure effective communication and avoid misinterpretation.4.4. Use Visual AidsVisual aids, such as graphs, charts, or presentations, can enhance understanding and engage your audience. Visuals can simplify complex information and make it easier to grasp. However, ensure your visual aids are relevant and straightforward, without overwhelming the audience.4.5. Seek FeedbackFeedback is crucial in improving your communication skills. Actively seek feedback from colleagues or superiors to identify areas for improvement and learn from your experiences.Embrace constructive criticism and strive to grow as a communicator.5. ConclusionEffective business communication is a skill that can be developed and refined over time. By understanding the various forms of communication and implementing best practices, you can enhance your ability to convey information clearly and create positive professional relationships. Remember to always strive for clarity, actively listen, adapt to your audience, utilize visual aids, and seek feedback to continually improve your communication skills.。
商务英语unit7译文及答案
第七单元服务行业TEXT A 服务行业与服务管理我们现在正处于一个服务的时代，并且服务已经逐渐处于社会的中心地位。
在美国，各种各样的服务占据了美国就业市场的80%，服务行业已经创造了GNP的74%，占经济活动的55%，这些都远远把制造业抛在了后面。
其它发达国家也在过去的20年内同样也经历了这样一个趋势。
因此我们必须首先弄懂，“什么叫服务？〞我们通常把服务叫做由个人或团体为获益他人而做的工作。
我们的经济结构和贸易理念一起在改变，而这种改变最终导致由产品为中心转移到以服务为中心，被称为“第二次革命〞和“信息社会的开端〞。
那什么叫服务行业呢？当政府官员或经济学家提到服务行业，他们总会定义其为“创造不可见产品的行业。
〞服务行业分为以下几个部分。
运输服务、邮递服务和仓储服务信息服务股票证券服务和其它金融投资服务租赁服务职业、科技服务行政服务、废物回收服务和维修服务健康保健服务与社会援助服务艺术、娱乐、休闲服务其它服务从上面的分类我们可以看出，现今服务已经渗透到我们生活的各个角落。
不言而喻服务在我们的日常生活与商务活动中扮演越来越重要的角色。
然而并不是所有人与公司或组织会意识到服务的重要性。
许多经理像鸵鸟一样只是把它们的头深埋在沙子里，许多人袖着手违心地说，“服务大潮只不过像一阵风罢了，不是吗？〞当然，从另一方面，也有许多工作人善于服务，请看下面的案例。
Stew Leonard 经营着一家利润丰厚的三层楼的商店。
他说每当他看到一个愠怒的顾客就如同看到5万美元飞出了他的商店。
为什么呢？因为，像这种一般的顾客每个星期花100美元，一年有50周要购物，然后呆在这个地方可能大约10年。
如果这样的一个顾客在商店有一次不愉快的经历而反而转身另外一家商店的话，那Stew Leonard商店就会少5万美元的收入。
如果这个不满意的顾客把他的不愉快的经历告诉其他顾客，让他们也离开的话，那损失将会更大。
为了挽回顾客，Stew Leonard商店创造了被《纽约时报》称为“商店中的迪斯尼乐园〞，设有化妆的卡通人物、定期的娱乐项目、宠物乐园与电子动物。
BEC高级第7讲讲义
BEC高级精讲班第7讲讲义Home work review学习重点1． Homework review2． Vocabulary study3． Visions4． Predictions5． Reality6． Oral practice7． Business passage reading8． HomeworkI. Homework review1.(1)Dear Mr ZhangThank you for your letter dated 9 October, outlining the initial plan of our exhibition “IKEA: Funiture for Better Life”.We appreciate your dedication to the plan and are deeply impressed by its highlighted inspirations. Unfortunately, your work will be replaced by our department. In fact, it is desirable if we capitalize on this opportunity to hone our skills in dealing with trade fairs. Then, the board has approved the change and the role was allocated to me to finalize establishing a specialized fair-dealing team in our department last week. More importantly, due to the recent fall in turnover, we find it hard to earmark 50,000RMB for your tailor-made plan. Thus it is definitely unfair if you continue the work and get underpaid in the end.Despite the alteration, your dedication is by no means a waste. The retainer is guaranteed, which will be transferred, together with a special bonus of 2.000RMB to your bank account in this week.In addition, I would be very grateful if you share with me the latest development about the exhibition, including the location of the stands and some relevant charges, or can you possibly tell me how to contact people from the organizing committee?No words can fully extend my apologies for the inconvenience caused by the change.Should you have any further problems, please do not hesitate to phone on 3456789.Yours sincerely,Hu YitingAssistant Manager of Marketing DepartmentDear Mr BrownFurther to the organization of our product exhibition, I regret to inform you that we have to terminate our cooperation.For one thing, the fresh products to be launched are the result of our recent research with top-drawer technology in the market. Therefore, we have to keep all information about the products within the company, ensuring that our competitors have no access to it before the show and we can enjoy a big edge over rivals. Accordingly, I am assigned to take over full responsibility to organize the exhibition instead of you.For another, the budget on products exhibition has been reduced, which was due to our sizeable investment on research of the new products. We have to do much work by ourselves to reduce the costs. However, I can assure you that you will get full payment for the great efforts you have made on this work.I am sorry again for any inconvenience this has caused. Besides, I would be grateful if you could offer me information about current situation of the arrangement. Would it be possible for you to tell me how many stands you have booked and their sizes?I look forward to hearing from you soon.Yours sincerelyMary LiMarketing Department2.Channels of Distribution of our Products for 1994 and 1995The two pie charts show the proportions of the sales three types of shop handled in 1994 and 1995.In 1994, 48.1% of our products were sold by large Supermarkets/Hypermarkets, 46.5% by small, family-run shops, and 5.4% through other outlets.In 1995, the Supermarket/Hypermarket share increased by some 11% to 59.6%. The small, family-run shops share decreased by just over 11% to 35.3% and the other outlets held more or less steady, with a drop in share of only 0.3%.The figures show that the large Supermarkets/ Hypermarkets took more of our goods than our other retailers and their sales represented well over 50% of our total sales.V ocabularystudyV ocabulary Study组合词的学习in-in-flight adjective [only before noun] provided during a plane journey 飞机上提供的in-flight entertainment 飞机上的娱乐节目in-house adjective, adverbworking within a company or organization 公司、组织内部的We have an in-house training unit. 我们有一个内部培训组织。
综合商务英语教程第三册unit 7
its goods or services
• 8.
aerrtnp-one of the owners of a business
II. Vocabulary Building
• B. Complete the following paragraph
with appropriate forms of the given words.
• division staff experience domestic development • Determine how many members will be located in the
international market. Add individuals that not only speak the language of the other country but have ______ developing marketing programs there and have local contacts that can be used for business . Develop the organizational structure and reporting relationships between the international and the marketing team to ensure open communication and accountability.
• V. Speaking
• Besides the strategies mentioned in this unit’s
reading, companies use some different strategies to enter a foreign market.
新编剑桥商务英语unit7
pay off
有报偿；赚回；得到好处；收到效果：
It has been rather costly to install the machinery, but it should pay off in the long run. 安装这套机械代价很高，但从长远来看它会赚回来 的。
偿清(债务等)；付清(工资)：
Reading 2 Grammar
4
5 Speaking: Comparing jobs
Reading
1. Work in pairs. Compare the jobs in each of the following pairs. What are the similarities and differences? Say which you would prefer to do and why. * doctor / vet * school teacher / unline pilot * politician / journalist
Médecins Sans Frontières
无国界医生（法文名称：Médecins Sans Frontières；缩写是MSF， 英文名称：Doctors Without Borders）是一个非牟利团体(NPO)。 1999年诺贝尔和平奖的得主。 无国界医生于1971年12月20日在巴黎成立，最初的成员皆为深信世界 人类都有获得医疗权利的法国医生和记者。但目前成员已遍及全世界 ，每年有2000多位志愿人员在约60个国家中服务，是全球最大的独立 医疗救援组织，在全球各地设有19个办事处，而五个主要的行动中心 则都位于欧洲，分别是巴黎、布鲁塞尔、阿姆斯特丹、巴塞罗那和日 内瓦。
Not sold on sales?
新职业英语通用版第二册Unit 7
business point of view, they can save huge costs by cutting out
traditional paper marketing and distribution methods. For example, retailers used to spend hundreds of thousands of dollars on paper
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Unit 7 Marketing
5 Reading A Text A-
Increasing attention is being placed on green business practices these days, and an e-commerce platform helps retailers promote environmentally friendly business practices. From a
With the development of business intelligence, more and
more companies are recognizing that an efficient system for data collection and analysis is necessary for growing their businesses. An e-commerce platform simplifies raw sales data capture, as well as data for customer profiling and order-processing information—any data that is necessary for providing a greater understanding of the retailer’s business. The data collection capabilities of the Internet give e-commerce platforms a strategic advantage over in-store
Unit7 business center
Unit6 In the OfficeⅠ.Teaching OrganizationⅡ.New words:Stationery/Stapler/Budget//StrategyInnovative/PotentialⅢ.Listening PracticeTask 1 Listen to five short dialogs and decide what each dialog is about and mark (√) where appropriate.Dialogue 1 M: Excuse me, but can you help me with these documents? I need 20 copies of them this afternoon.W: No problem, sir. I will send the copies to your room at noon.Dialogue 2 W: Do you have the fax machine? Here is a convention schedule which should be sent to our headquarters right now.M: Of course, madam. We have two fax machines here.Dialogue 3 W: I’d like to book two tickets to New York.M: At what time, madam?Dialogue 4 M: I have two manuscripts here. Can you type and print them?W: Certainly, sir.Dialogue 5 M: We need an English-Chinese translator. Can you help us to find one?W: No problem, sir. Our business center provides the professional translating service.Task 2&Task 3 Mr. Louis comes to the business center in a hurry. The manager helps him to resolve his problems. Tick off the problems he mentioned in the conversation.Script (1)Manager (M): What is the hurry, Mr. Louis?Mr. Louis (L): We are in urgent need of your help.M: What may I do for you?L: Our flight has been delayed. We have to send some urgentemails back to our New York headquarters. But my laptopcomputer doesn’t work well now. I wonder if you can helpme to fix it.M: No problem, sir. I’ll ask a technician to fix your laptop.Take it easy. We have computers over there with speedInternet access, and you can send emails to your company.L: That’s great! How much do you charge for it?M: 10 yuan per hour. Since you are the VIP guest, it is totallyfree.L: Wonderful! You are very helpful. By the way, do you havean IDD telephone? I have to make an international phone call.M: Of course we have. In fact, you can make the call in yourroom. Every guestroom in our hotel is equipped with an IDDtelephone.L: I see. Thank you.Task 4 & Task 5 Mr. Frederick comes to business center to photocopy his report. Listen to the conversation and fill out the form given below.Business Center Clerk (C): Good afternoon, Mr. Frederick.How may I help you?Mr. Frederick (F): Good afternoon. I would like to have thisreport copied.C: No problem. How many copies would you like?F: 15 copies with covers.C: I see. What time do you expect it?F: It’s urgent. I have a meeting at 4:00 p.m. Can you sendthem to my room before 3:30 p. m.?C: There are only 30 minutes left for us, but I will try my best.As soon as I finish binding them up, I will send them toyour room.F: Thank you very much. By the way, how much shall I payfor the copies?C: Here is our tariff list. Your report has 4 pages, and 15copies make 60 pages. Each page costs 2 yuan RMB. And15 covers cost 60 yuan RMB. Mr. Frederick, you should pay180 yuan RMB. Since you are our guest, you can also signthe bill.F: Sure, I will pay in cash. Here you are.C: Thank you.。
商务英语翻译第七单元课后翻译
1.In the third quarter,all of our geographic markets experienced growth,except for Europe,which has been faced with weak economic conditions.在第三季度，除了欧洲一直面临着低迷的经济状况之外，我们所有的地域市场都呈现出增长的态势2.Interactive data broadcasting,for example,can provide services capable of allowing viewers to purchase local specialties featured in a program by using the remote control.交互式数据传输，比如说，可以提供能让观众用遥控器就能买买到在节目中大肆宣传的土特产的服务3.Since the initiation of economic reforms in the late 1970s China has achieved impressive economic growth coupled with significant structural transformation.自20世纪70年代着手经济改革以来，中国已取得令人瞩目的经济增长态势，发生了重大的结构转变4.Additional money easing was intended to prevent the injection of public funds into HSBC Holdings PLC form causing uncertainties over the financial system before it was too late.附加的货币宽松政策旨在及时防止公共资金注入汇丰控股有限公司，以免造成金融体系动荡不安的局面5.Over the period from 1978 to 1996,many of the distortions and rigidities of the former central planning system were eliminated andmarket forces came to play an increasingly important role in economic decision making.自1978年到1996年这段时间里，在中央计划经济体制下以往那些扭曲的行事方式和死板的作法很多都被摒弃了，市场力量在经济决策中扮演着越来越重要的作用6. The global reorganization of industries has not extended home appliance manufacturers ,as electrical products have different specification is different countries.对不同产业进行全球范围的重组尚未波及家用电器制造商因为电器产品在不同国家有不同规格7.As the demand for domestic stell has been increasing in China and among domestic appliance manufacturers,the nation's steel manufacturers are producing at full capacity.由于中国以及家用电器制造商对钢铁的需求在不短增加，整个国家的钢铁生产商正在开足马力生产钢铁8.Under a new system schedule to be introduced in April 2011,all new doctors will be required to undergo on-the job training at designed hospital for two years after graduation.根据预定在2011年4月出台的新制度，要求所有新上岗的医生在毕业之后要在指定医院接受两年的在职培训9.A corporate group saddled with money-losing companies could take advantage of the consolidated tax payment system to reduce itstax burden.肩负起拯救亏损公司的企业集团，可以使用合并的纳税制度来减免其税务负担10.The amount of carbon dioxide emitted by thermal power plants comprises about 30 present of the total mission of carbon dioxide in the nation.火力发电厂排放出的二氧化碳总量约占整个国家二氧化碳总排放量的30%11.Throughout the past two decades,GATT(The General Agreement on Tariff and Trade) has been increasingly preoccupied with the trading problems and needs of the developing countries,with account for more than two-third of its membership.在过去的二十年中，关贸总协定一直越来越关注占成员国三分之二以上的发展中国家的各种贸易问题及需求12.Abolishing the housing loan tax break would reduce the number of housing stars by 100 000,which translate into an economic loss of 600million dollars.废除住宅贷款减免税额，就以为着减少住宅开工数10万户，换算成经济损失即为6亿美元13.Growth industries,such as information technology and biotechnology,will sustain the global economy in the future by utilizing advanced technology and expertise.诸如信息技术和生物技术等快速发展的行业，在未来将通过运用先进的技术和专门的知识来支撑整个世界的经济14.Preferential tax treatment that the U.S. Government extends to corporations runs counter to a WTO agreement that bans subsidies. 美国政府扩大对各企业实行优惠税制的做法，违反了WTO关于禁止对出口产品进行补贴的协议15.During the feasibility evaluation period,the parties will jointly undertake the product development and conduct internal tasting on the product.在可行性评估期间，双方将共同进行该项产品的开发，展开对该项产品的内部测试。
新世界大学英语第三册 Unit 7 Brains
Unit 7 Brains
LEAD-IN
READING AND SPEAKING
TEXT A TEXT B LANGUAGE ENHANCEMENT Writing FUN TIME来自Unit 7 Brains
Do this quiz to test your knowledge about the brain. Items A B Heart 5% C Eyes 50%
哈佛大学医学院的神经生物学家卡拉沙兹博士说尽管每个人的大脑最初都是基于基因蓝本形成的基本架构但是婴儿的大脑并不是成人大脑的缩微版而是一个动态变化的结构她说经历会改变大脑结构化学组成与基因表达
Unit 7
Brains
Unit 7 Brains
Text A
Brain: a Powerful Organ Text B
Translation
Unit 7 Brains
Keys
B. Read the article and check (√) Fact, Opinion or Not in the Reading.
Fact Opinion
Not in the Reading
1. For now, scientists are using the chip just √ to replace the hippocampus. 2. Bernard Frankel wants scientists to study the brains of other animals.
Translation New words
Unit 7 Brains
At first, this chip sounds wonderful. But it raises serious questions. The brilliant medical journalist Bernard Frankel asks, “What if brain chips make people remember terrible things that they really want to forget? It’s unclear what would happen.” It’s quite possible the chip could have more negative effects than positive ones. Another issue is making sure the chips are used responsibly. Our brains control our personalities, so putting computer chips in them could be extremely dangerous. For example, what if a government or a medical company programmed the chip to make people think a certain way? There’s too much potential for unethical use of the chip.
Unit7TheBusiness...
Unit7TheBusiness...Unit 7The Business Center and the General Switchboard7-1 introducing the Services of the Business CenterScene: Mr. Bellow (B) calls the business center in the morning.Clerk(C): Good morning ,this is Henry Bellow calling from room 908. would you mind giving me some information .in your services？C: Certainly not, Mr. Bellow. We have comprehensive communication facilities and secretarial assistance catering to the needs of all our business guests.B: I have some documents to be typed at the moment and I hope they will be ready before 3:00 PM today.C: How many pages are they in all?B: It will be about 20 pages.C: Well, it's rather a tough job, but we'll try our best, Mr. Bellow.B: Good. I'd really appreciate it if it could be arranged.7-2 About the Fax ServiceScene: Mr. Bellow (B) is expecting an incoming fax from a client. He asks the Business Center for the information.Clerk (C): Good morning, sir. May I help you?B: Good morning. My name is Bellow, Henry Bellow. I am expecting a fax from a client in Shanghai.C: Just a moment, Mr. Bellow. Let me have a check. May I know your client’s name?B: Yes. The name is Shanghai International Training Center.C: Oh, I am sorry. I am afraid we haven’t got it up to now.B: But I was told they would fax it to me this morning.C: Don't worry. Mr. Bellow. Please leave your room number and we will send it up to your room as soon as we get it.B: OK. My room number is 908.C: Is there anything else, Mr. Bellow?B: Oh, please send this fax to New York.C: Yes, sir. May I have the fax number?B: Here you are. It's 212456 - 3663.C: Would you mind signing your name on the bill here? It will be on your account? B: Certainly not. Here you are.7-3 Dealing with the Telephone ProblemScene: Mr. Bellow (B) complains about the telephone problem to the operator (O). O: Good morning, Operator speaking. May I help you?B: Morning. This is Bellow calling from Room 908. I’ve tried to ring my boss in New York twice this morning and both times.I was cut off.O: I am sorry to hear that. Did you actually speak to the person in New York, Mr. Bellow?B: Yes, it was the same both times. We spoke for about twenty seconds and then the connection was broken.O: I am awfully sorry for that, Mr. Bellow. That certainly should not have happened.May I have his number?B: Yes, the number is 001, 212, 5557878.O: All right, Mr. Bellow. Let me try the number again and see if the fault is in their equipment or in ours. I’ll call back as soon as I can.B: Good. Thank you very much.O: You are welcome.。
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Unit 7
The Business Center and the General Switchboard
7-1 introducing the Services of the Business Center
Scene: Mr. Bellow (B) calls the business center in the morning.
Clerk(C): Good morning ,this is Henry Bellow calling from room 908. would you mind giving me some information .in your services？
C: Certainly not, Mr. Bellow. We have comprehensive communication facilities and secretarial assistance catering to the needs of all our business guests.
B: I have some documents to be typed at the moment and I hope they will be ready before 3:00 PM today.
C: How many pages are they in all?
B: It will be about 20 pages.
C: Well, it's rather a tough job, but we'll try our best, Mr. Bellow.
B: Good. I'd really appreciate it if it could be arranged.
7-2 About the Fax Service
Scene: Mr. Bellow (B) is expecting an incoming fax from a client. He asks the Business Center for the information.
Clerk (C): Good morning, sir. May I help you?
B: Good morning. My name is Bellow, Henry Bellow. I am expecting a fax from a client in Shanghai.
C: Just a moment, Mr. Bellow. Let me have a check. May I know your client’s name?
B: Yes. The name is Shanghai International Training Center.
C: Oh, I am sorry. I am afraid we haven’t got it up to now.
B: But I was told they would fax it to me this morning.
C: Don't worry. Mr. Bellow. Please leave your room number and we will send it up to your room as soon as we get it.
B: OK. My room number is 908.
C: Is there anything else, Mr. Bellow?
B: Oh, please send this fax to New York.
C: Yes, sir. May I have the fax number?
B: Here you are. It's 212456 - 3663.
C: Would you mind signing your name on the bill here? It will be on your account? B: Certainly not. Here you are.
7-3 Dealing with the Telephone Problem
Scene: Mr. Bellow (B) complains about the telephone problem to the operator (O). O: Good morning, Operator speaking. May I help you?
B: Morning. This is Bellow calling from Room 908. I’ve tried to ring my boss in New York twice this morning and both times. I was cut off.
O: I am sorry to hear that. Did you actually speak to the person in New York, Mr. Bellow?
B: Yes, it was the same both times. We spoke for about twenty seconds and then the connection was broken.
O: I am awfully sorry for that, Mr. Bellow. That certainly should not have happened.
May I have his number?
B: Yes, the number is 001, 212, 5557878.
O: All right, Mr. Bellow. Let me try the number again and see if the fault is in their equipment or in ours. I’ll call back as soon as I can.
B: Good. Thank you very much.
O: You are welcome.。