2019-2020学年人教版高中英语选修九同步课件：Unit 5 Inside advertising Period 1
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人教版高中英语选修9课件：Unit 5 Inside advertising Reading(共37张PPT)
B. What is the purpose of this advertisement? To encourage people to use water wisely and to save water where they can.
2. Super Shooze A. What group of people is the
1. Do you like McDonald’s better than KFC because of the advertisement?
In newspapers
Everywhere
On billboards
In magazine
Advertisements
WHERE?
At the airport
3. Refresh water
A. Why are the first two lines written bigger than the rest of the advertisement? These lines appear bigger so that they are the first thing people notice about the advertisement.
3. Where do they advertise? On TV and radio, in magazines and newspapers (also on clothes, billboards, at sports fields, on buses and trains, at bus and train stations and many other places).
I. Read the text and try to answer the following questions.
2019-2020学年人教版高中英语选修九同步课件：Unit 5 Inside advertising Period 3
Ⅲ.语法与写作 1 ． A cook will be fired if he is found _sm_ok_in_g _in_the_k_itc_he_n________________(在厨房里抽烟)． 2．She managed to _m_ak_e_he_rs_elf_u_nd_er_sto_od________________(让 自己被理解) in English. 3 ． John was so sleepy that he could hardly _ke_e_p h_is_ey_e_s o_pe_n______________(让眼睛睁着)．
We consider him to have acted excellently. 我们都认为他表现得很出色。
课末随堂演练
Ⅰ.单词拼写 1．He later _in_fo_rm_ed________(通知) me that I was “not athletic”． 2 ． Students who take a gap year are often more _m_at_ure_______(成熟) and responsible. 3 ． Twain's works had been _ba_nn_e_d ______( 禁 止 ) on unreasonable grounds.
2．feel, find, hear, notice, see, watch 等表示感觉和心理 状态的动词之后，用过去分词作宾补表示“感受到某人或 某物被……”。
I was sleeping when I heard my name called. 我正在睡觉时听到有人叫我的名字。
He was disappointed to find his suggestions turned down. 发现他的建议被拒绝时他很失望。
人教版高中英语选修9课件：Unit 5 Inside advertising Reading(共37张PPT)
4. Environment
A. What does this advertisement encourage you to think? It encourages us to think of the sky, air and our environment and about how the environment is being spoiled.
C. How else can advertisers make people more aware of our fragile environment? Tell people more and help them to be more aware of the importance of protecting our environment.
group.
Appeal to the target: Appeal to targets’ _h_o_p_e_s__a_n_d_d_r_e_a_m__s_ or their emotions.
Use a suitable __m_e_d_i_u_m__: Advertisers consider which media are most _a_p__p_r_o_p_r_ia_t_e_ for their product and which their target audience is most _l_ik__el_y__to__ see or hear, as well as the cost.
3. Where do they advertise? On TV and radio, in magazines and newspapers (also on clothes, billboards, at sports fields, on buses and trains, at bus and train stations and many other places).
人教版高中英语选修9课件：Unit 5 Inside advertising Reading(共37张PPT)
I. Read the text and try to answer the following questions.
1. Who advertises? 2. Why do they advertise? 3. Where do they advertise? 4. How do they decide where to advertise? 5. Does advrtisers often use the “Buy one get one free” message? People love a bargain, so they are attracted to free offers and are more likely to buy the product if they think they are getting something for free.
On TV
At the cinema
On buses
On the radio In train stations
Compare advertisements
Compare the advertisements, which one is easier for you to remember? Why?
1. Who advertises? Businesses, individuals, organizations and associations.
2. Why do they advertise? They want to sell something or to inform or educate the public.
3. Where do they advertise? On TV and radio, in magazines and newspapers (also on clothes, billboards, at sports fields, on buses and trains, at bus and train stations and many other places).
人教版高中英语选修9课件：Unit 5 Inside advertising Reading(共37张PPT)
1. Do you like McDonald’s better than KFC because of the advertisement?
In newspapers
Everywhere
On billboards
In magazine
Advertisements
WHERE?
At the airport
3. Refresh water
A. Why are the first two lines written bigger than the rest of the advertisement? These lines appear bigger so that they are the first thing people notice about the advertisement.
On TV
At the cinema
On buses
On the radio In train stations
Compare advertisements
Compare the advertisements, which one is easier for you to remember? Why?
C. Why do advertisers often use the “Buy one get one free” message? People love a bargain, so they are attracted to free offers and are more likely to buy the product if they think they are getting something for free.
As explained in B, they are not really getting anything for free because the advertiser puts a price on the product that the consumer buys that will cover the cost of the “free” one.
In newspapers
Everywhere
On billboards
In magazine
Advertisements
WHERE?
At the airport
3. Refresh water
A. Why are the first two lines written bigger than the rest of the advertisement? These lines appear bigger so that they are the first thing people notice about the advertisement.
On TV
At the cinema
On buses
On the radio In train stations
Compare advertisements
Compare the advertisements, which one is easier for you to remember? Why?
C. Why do advertisers often use the “Buy one get one free” message? People love a bargain, so they are attracted to free offers and are more likely to buy the product if they think they are getting something for free.
As explained in B, they are not really getting anything for free because the advertiser puts a price on the product that the consumer buys that will cover the cost of the “free” one.
高中(人教版)英语选修9课件：unit 5
英 语 选修9
Unit 5 Inside advertising
Unit
5
Inside advertising
英 语 选修9
Unit 5 Inside advertising
The appeal of advertising to buying motives can have both negative and positive effects.Consumers may be convinced to buy a product of poor quality or high price because of an advertisement.For example ， some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising
Sometimes advertising is intentionally misleading.A few years
ago，a brand of bread was offered to dieters with the message that
there were fewer calories in every slice.It turned out that the bread as not dietetic，but just regular bread.There were fewer calories
consumer’s real concerns.Consider fire insurance.Fire insurance
may be sold by appealing to fear of loss.But fear of loss is the real reason for fire insurance.The security of knowing that property is
Unit 5 Inside advertising
Unit
5
Inside advertising
英 语 选修9
Unit 5 Inside advertising
The appeal of advertising to buying motives can have both negative and positive effects.Consumers may be convinced to buy a product of poor quality or high price because of an advertisement.For example ， some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising
Sometimes advertising is intentionally misleading.A few years
ago，a brand of bread was offered to dieters with the message that
there were fewer calories in every slice.It turned out that the bread as not dietetic，but just regular bread.There were fewer calories
consumer’s real concerns.Consider fire insurance.Fire insurance
may be sold by appealing to fear of loss.But fear of loss is the real reason for fire insurance.The security of knowing that property is
人教版高中英语选修9课件：Unit5InsideadvertisingReading
advertise? 5. Does advertising work?
1. Who advertises? Businesses, individuals, organizations and associations.
2. Why do they advertise? They want to sell something or to inform or educate the public.
HOW ADVERTISING WORKS
Scan the headings of each section and get a general understanding of the text.
Sum up the main idea of each section.
Section I (para.1) Introduction
B. Both ads target a certain group of people. Who are they? Drivers.
C. If you were a driver, which advertisement would have most effect on you? Why? (Students give their own answers.)
C. Why do advertisers often use the “Buy one get one free” message? People love a bargain, so they are attracted to free offers and are more likely to buy the product if they think they are getting something for free.
1. Who advertises? Businesses, individuals, organizations and associations.
2. Why do they advertise? They want to sell something or to inform or educate the public.
HOW ADVERTISING WORKS
Scan the headings of each section and get a general understanding of the text.
Sum up the main idea of each section.
Section I (para.1) Introduction
B. Both ads target a certain group of people. Who are they? Drivers.
C. If you were a driver, which advertisement would have most effect on you? Why? (Students give their own answers.)
C. Why do advertisers often use the “Buy one get one free” message? People love a bargain, so they are attracted to free offers and are more likely to buy the product if they think they are getting something for free.
2019-2020同步人教英语选修九新突破课件：Unit 5 Section Ⅰ Reading .ppt
●Advertising slogans：These can employ a variety of techniques； even a short phrase can have extremely heavy-handed technique.
栏目导航
6
●Controversy：As in the Benetton publicity campaign. ●Guerilla advertising：Advertising by association.Done in such a way so the target audience does not know that they have been advertised to，but their impression of the product is increased (or decreased) if that is the intent of the advertiser.
Unit 5 Inside advertising
ቤተ መጻሕፍቲ ባይዱ
2
形形色色的广告是我们生活中的一个部分，那么你知道广告制作 者应该运用哪些技术来制作广告吗？
●Repetition：Some advertisers concentrate on making sure their product is widely recognized.
●Bandwagon (潮流)：By implying that the product is widely used，advertisers hope to convince potential buyers to “get on the bandwagon”．
栏目导航
3
栏目导航
6
●Controversy：As in the Benetton publicity campaign. ●Guerilla advertising：Advertising by association.Done in such a way so the target audience does not know that they have been advertised to，but their impression of the product is increased (or decreased) if that is the intent of the advertiser.
Unit 5 Inside advertising
ቤተ መጻሕፍቲ ባይዱ
2
形形色色的广告是我们生活中的一个部分，那么你知道广告制作 者应该运用哪些技术来制作广告吗？
●Repetition：Some advertisers concentrate on making sure their product is widely recognized.
●Bandwagon (潮流)：By implying that the product is widely used，advertisers hope to convince potential buyers to “get on the bandwagon”．
栏目导航
3
人教版高中英语选修9课件：Unit 5 Inside advertising Reading(共37张PPT)
4. Environment
A. What does this advertisement encourage you to think? It encourages us to think of the sky, air and our environment and about how the environment is being spoiled.
1. Do you like McDonald’s better than KFC because of the advertisement?
In newspapers
Everywhere
On billboards
In magazine
Advertisements
WHERE?
At the airport
HOW ADVERTISING WORKS
Scan the headings of each section and get a general understanding of the text.
Sum up the main idea of each section.
Section I (para.1) Introduction Section II What is an advertisement? (para. 2) Section III How do advertisers make (para. 3-7) effective advertisements? Section IV How effective are (para. 8-9) advertisements?
C. How else can advertisers make people more aware of our fragile environment? Tell people more and help them to be more aware of the importance of protecting our environment.
人教版高中英语选修9课件：Unit 5 Inside advertising Reading(共37张PPT)
B. What do you think causes air pollution? Human beings cause air pollution by burning fossil fuels, such as gas, oil, coal, etc by using some modern machines, transportation vehicles and also by manufacturing modern products.
1. Who advertises? Businesses, individuals, organizations and associations.
2. Why do they advertise? They want to sell something or to inform or educate the public.
5. “Speeding” and “How fast am I going”? A. Both of these advertisements have the
same purpose. What do both advertisements want people to do? They want people to stop speeding.
No, the advertiser will have worked out a price that will still give him a profit even if he is giving away two bottles free. The advertiser also benefits by selling more bottles than he would have if he hadn’t offered the free bottles.
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The graduates, who met on their first day at Selwyn College, Cambridge, started the business on October 1 and said they made ￡3,500 in the first 10 days.
3 ． _W_he_n_it _co_m_es_to_a_dv_ert_isi_ng___________________( 当 提 到 广 告 的时候), consumers need to be educated about techniques used by advertisers so they can judge the claims for themselves and not blindly accept everything that is said in advertisements.
[课文理解] Ⅰ.课文大意理解 1．What is the purpose of the advertisements “Speeding” and “How fast am I going？” in the text? A．To advertise a new type of car. B．To show drivers the way. C．To remind drivers not to speed. D．To inform people of the price and quality of the car.
4．_te_ch_niq_u_e ________ n．技术；技巧→_te_ch_ni_ca_l ________ adj. 技术的→_te_ch_nic_ia_n _________ n．技师
5 ． _g_en_er_ate________ vt. 产 生 ； 发 生 →_g_en_er_ati_on_________ n．一代；一辈
“We've seen so many students unsuccessfully applying for jobs, only to eventually settle in a career that they never really wanted.It's just something a bit different and has taken off quite nicely.”
9．o_p_era_to_r ________ n．操作员；接线员→_op_er_ate________ v．操作；做手术→_op_e_rat_io_n ________ n．手术
10．_m_atu_re_______ adj.成熟的；到期的→_m_at_ur_ity________ n．成熟
11 ． _mi_sle_ad_in_g _________ adj. 易 误 解 的 ； 令 人 误 解 的 →_m_is_lea_d_______ v．误导；将……引入歧途
答案 C
2．How many ways does the second text offer to protect
the consumers from false or unsuitable advertising? A．2. B．3. C．4. D．5. 答案 C
3．Why should we keep advertisers honest? A．Because we can clearly know the products if they are
Unit 5 Inside advertising
单元话题链接
Graduates Sell Advertising Space on Their Faces Two enterprising graduates are selling advertising space on their faces to pay off a combined student debt of almost ￡50,000. Faced with a challenging job market, former Cambridge students Ed Moyse and Ross Harper are painting different company logos on to their faces.
Period Ⅰ Warming Up and Reading
目
课前教材预案
Contents
录
课前教材预案
[基础自测] Ⅰ.重点单词 1 ． c_a_su_al_______ adj. 偶 然 的 ； 随 意 的 ； 临 时 的 →_c_as_ua_lly________ adv.偶然地；临时地 2 ．a_dv_er_tis_er__________ n ． 登 广 告 者 →a_d_ve_rtis_e_________ v．做广告→_ad_v_ert_/a_dv_ert_ise_m_en_t ______________ n．广告 3．_as_so_ci_at_ion__________ n．协会；联系→_a_ss_oc_iat_e ________ v．联系
6 ． _ty_pis_t _______ n ． 打 字 员 →_typ_e______ v ． 打 字 →_typ_ew_ri_te_r _________ n．打字机
7．f_lue_nt________ adj.流利的；流畅的→_flu_en_tly_________ adv.流利地
8 ． _ap_po_in_t _______ vt. 约 定 ； 指 定 ； 任 命 →_ap_po_int_m_en_t _________ n．约定
Mr Moyse, 22, from Poole, Dorset, said: “It has exceeded expectations, but we always knew it had value and is novel and crazy.”
So far, one of the main contributors has been online betting agency, Paddy Power, Mr Harper said.
14．i_mm_o_ra_l _______ adj.不道德的→_m_ora_l ______ adj.道德 的→_im_m_ora_lit_y _________ n．不道德
15．c_on_su_m_er________ n．消费者；顾客→_co_n_su_me______ v．消费；消耗
Ⅱ.重点短语 1．keep…_in_____ mind 2．fit i_nt_o ______ 3．rely o_n_____ 4．be concerned _wi_th______ 5．be flooded _w_ith______
Anyone can buy the advertising space, from businesses to individuals or groups, on a day-to-day basis.The logos—which can be viewed at —are then seen by everyone they pass as they go about their daily business.
12．d_is_ho_ne_st_________ adj.不诚实的→_ho_ne_st_______ adj. 诚实的→_h_on_es_ty_______ n．诚实
13 ． _pr_om_o_te_______ vt. 促 进 ； 提 升 →_p_rom_o_tio_n________ n．提升
are honest. 答案 A
Ⅱ.课文语法填空 We can meet many advertisements in our daily life.An advertisement is a message or an 1._a_nn_o_un_ce_m_en_t ________(announce) that informs or influences people.Advertisers must pay for their ads, 2._s_o ____ the message must reach the target audience, or their money would be wasted.So they must do some research to make the product fit 3._int_o ______ the audience's lives.Identifying their target 4._is_____(be) not enough, and they should try their best to appeal to their target.For example, the environmental
honest. B．Because the advertisers are always dishonest and do
bad to our society. C．Because everyone of us should be honest. D．Because we can get money from the advertisers if they
记住 适合；适应 依靠，依赖 与……有关 被淹没
Ⅲ.重点句型 1 ． W_i_th_so_m_an_y_m_es_sa_ge_s _fro_m_ad_v_ert_ise_rs_fi_llin_g _ou_r ____________________ _da_ily_li_ve_s __________________(随着如此多的广告信息充斥着 我 们 的 生 活 ), it is important to understand how advertisements work. 2．_Ho_w_ev_er_go_od_a_n_ad_ve_rti_se_m_en_t is_____________________(无论广 告有多好), people are unlikely to be persuaded if the product is unsuitable for them.
3 ． _W_he_n_it _co_m_es_to_a_dv_ert_isi_ng___________________( 当 提 到 广 告 的时候), consumers need to be educated about techniques used by advertisers so they can judge the claims for themselves and not blindly accept everything that is said in advertisements.
[课文理解] Ⅰ.课文大意理解 1．What is the purpose of the advertisements “Speeding” and “How fast am I going？” in the text? A．To advertise a new type of car. B．To show drivers the way. C．To remind drivers not to speed. D．To inform people of the price and quality of the car.
4．_te_ch_niq_u_e ________ n．技术；技巧→_te_ch_ni_ca_l ________ adj. 技术的→_te_ch_nic_ia_n _________ n．技师
5 ． _g_en_er_ate________ vt. 产 生 ； 发 生 →_g_en_er_ati_on_________ n．一代；一辈
“We've seen so many students unsuccessfully applying for jobs, only to eventually settle in a career that they never really wanted.It's just something a bit different and has taken off quite nicely.”
9．o_p_era_to_r ________ n．操作员；接线员→_op_er_ate________ v．操作；做手术→_op_e_rat_io_n ________ n．手术
10．_m_atu_re_______ adj.成熟的；到期的→_m_at_ur_ity________ n．成熟
11 ． _mi_sle_ad_in_g _________ adj. 易 误 解 的 ； 令 人 误 解 的 →_m_is_lea_d_______ v．误导；将……引入歧途
答案 C
2．How many ways does the second text offer to protect
the consumers from false or unsuitable advertising? A．2. B．3. C．4. D．5. 答案 C
3．Why should we keep advertisers honest? A．Because we can clearly know the products if they are
Unit 5 Inside advertising
单元话题链接
Graduates Sell Advertising Space on Their Faces Two enterprising graduates are selling advertising space on their faces to pay off a combined student debt of almost ￡50,000. Faced with a challenging job market, former Cambridge students Ed Moyse and Ross Harper are painting different company logos on to their faces.
Period Ⅰ Warming Up and Reading
目
课前教材预案
Contents
录
课前教材预案
[基础自测] Ⅰ.重点单词 1 ． c_a_su_al_______ adj. 偶 然 的 ； 随 意 的 ； 临 时 的 →_c_as_ua_lly________ adv.偶然地；临时地 2 ．a_dv_er_tis_er__________ n ． 登 广 告 者 →a_d_ve_rtis_e_________ v．做广告→_ad_v_ert_/a_dv_ert_ise_m_en_t ______________ n．广告 3．_as_so_ci_at_ion__________ n．协会；联系→_a_ss_oc_iat_e ________ v．联系
6 ． _ty_pis_t _______ n ． 打 字 员 →_typ_e______ v ． 打 字 →_typ_ew_ri_te_r _________ n．打字机
7．f_lue_nt________ adj.流利的；流畅的→_flu_en_tly_________ adv.流利地
8 ． _ap_po_in_t _______ vt. 约 定 ； 指 定 ； 任 命 →_ap_po_int_m_en_t _________ n．约定
Mr Moyse, 22, from Poole, Dorset, said: “It has exceeded expectations, but we always knew it had value and is novel and crazy.”
So far, one of the main contributors has been online betting agency, Paddy Power, Mr Harper said.
14．i_mm_o_ra_l _______ adj.不道德的→_m_ora_l ______ adj.道德 的→_im_m_ora_lit_y _________ n．不道德
15．c_on_su_m_er________ n．消费者；顾客→_co_n_su_me______ v．消费；消耗
Ⅱ.重点短语 1．keep…_in_____ mind 2．fit i_nt_o ______ 3．rely o_n_____ 4．be concerned _wi_th______ 5．be flooded _w_ith______
Anyone can buy the advertising space, from businesses to individuals or groups, on a day-to-day basis.The logos—which can be viewed at —are then seen by everyone they pass as they go about their daily business.
12．d_is_ho_ne_st_________ adj.不诚实的→_ho_ne_st_______ adj. 诚实的→_h_on_es_ty_______ n．诚实
13 ． _pr_om_o_te_______ vt. 促 进 ； 提 升 →_p_rom_o_tio_n________ n．提升
are honest. 答案 A
Ⅱ.课文语法填空 We can meet many advertisements in our daily life.An advertisement is a message or an 1._a_nn_o_un_ce_m_en_t ________(announce) that informs or influences people.Advertisers must pay for their ads, 2._s_o ____ the message must reach the target audience, or their money would be wasted.So they must do some research to make the product fit 3._int_o ______ the audience's lives.Identifying their target 4._is_____(be) not enough, and they should try their best to appeal to their target.For example, the environmental
honest. B．Because the advertisers are always dishonest and do
bad to our society. C．Because everyone of us should be honest. D．Because we can get money from the advertisers if they
记住 适合；适应 依靠，依赖 与……有关 被淹没
Ⅲ.重点句型 1 ． W_i_th_so_m_an_y_m_es_sa_ge_s _fro_m_ad_v_ert_ise_rs_fi_llin_g _ou_r ____________________ _da_ily_li_ve_s __________________(随着如此多的广告信息充斥着 我 们 的 生 活 ), it is important to understand how advertisements work. 2．_Ho_w_ev_er_go_od_a_n_ad_ve_rti_se_m_en_t is_____________________(无论广 告有多好), people are unlikely to be persuaded if the product is unsuitable for them.