marketing有哪些细分方向？

marketing有哪些细分⽅向？
很多⼈第⼀次接触marketing时都觉得这就是个每天想各种天马⾏空的创意来做策划的⼯作，总之就是跟innovation密切相关。

这话对⼀半，⼀个好的marketing professional是必须要creative的，但是⼤部分时候其实marketing的具体⼯作没有这么dreamlike，更多的是脚踏实地的数据分析、流程跟进和各种detail。

⽽且marketing也是有很多细分⽅向的，Vault careerBible中对marketing领域具体职位的划分和解释是这样的。

Careers in Marketing
Brand Management: positions are developed around responsibility for aparticular product. The core of brand work is brand strategy.
Direct Marketing: they are masters in one-to-one marketing. Direct marketersassemble databases of individual consumers who fit within their target market,go after them with a personal approach, and manage the production process fromstrategy inception to out-the-door distribution. Two main objectives: to stayin touch with their current consumer base and to try and generate more businessby finding individuals who fit a target set of criteria but are not currentlyusing their particular product.
Affiliate/property Marketing: Marketers must manage the relationship betweenany two entities. This is cross-promotion.
Price Marketing/sales forecasting: They need to figure our the optimal pricingstrategy for their product, though it's not always a case of making the mostmoney. Sometimes it makes more sense to win market share while taking lowerprofits. It means not only keeping track of sales trends of one's product, butanticipating responses to marketing campaigns and product launches or changes.
High-tech marketing: these people want to work with products and technologiesthat reshape and improve the world around us. High tech marketers spend much oftheir time understanding research and development issues and working on newproduct launches.
Marketing research: People use a variety of different qualitative andquantitative research techniques to understand consumers.
Marketing Consulting: People need expertise in the areas of branding, marketresearch, continuous relationship marketing, pricing strategy, andbusiness-to-business marketing. Companies tend to hire people with previousmarketing experience and value consultants who have been successful marketingmanagers and have lived through the full range of business issues from theinside.。