4-1_Advertising

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高考英语总复习第一部分模块4Unit1Advertising高效演练跟踪检测牛津译林版

高考英语总复习第一部分模块4Unit1Advertising高效演练跟踪检测牛津译林版

模块4 Unit1 Advertising, [学生用书P88]Ⅰ单句语法填空1.I strongly agree that ____________ (cheat) at school should be completely forbidden.答案:cheating2.It was the first time that he____________ (see) his work in print.答案:had seen3.He did the work so ____________ (bad) that I had to do it all over again myself. 答案:badly4.It seemed impossible to get ____________ to them by language.答案:across5.What design do you think will appeal ____________ your wife?答案:to6.I’m sorry.I didn’t mean ____________ (hurt) your feelings.答案:to hurt7.These people are in ____________ (urge) need of relief.答案:urgent8.He was watching her doing it with a ____________ (determine) look on his face. 答案:determined9.The hardest thing is writing a ____________ (recommend) for someone we know. 答案:recommendation10.I tried to persuade her ____________ (go) with me, but I failed.答案:to goⅡ单句改错1.He persuaded me to put my money in the bank, but I didn’t want to.persuaded →advised2.Your recommendation will be of great beneficial to the development of our company. beneficial→benefit3.It was so a fine day that nobody wanted to stay at home.so→such4.It’s time that you give your room a good cleanout.give→gave5.He is not meant as a soldier and will always be unhappy in the army.as→for Ⅲ完成句子1.________________ (并非所有的学生)enjoy listening to pop music.答案:Not all the students2.________________ (当谈到) the issue, I know she can deal with it well.答案:When it comes to3.________________________ (出席会议的) were Professor White, Professor Smithand many other guests.答案:Present at the meeting4.____________________________ (有太多人)in the street watching the fire that firefighters could not get close to the building.答案:There were so many people5.It is time that __________________________ (全世界吸取) the lessons of this crisis.答案:the whole world learned【写作素材】根据要求运用本单元所学知识完成下面小作文,并背诵成文。

牛津版英语必修4 unit1 Advertising

牛津版英语必修4 unit1 Advertising

Unit 1 Advertising[抛砖引玉]广告,顾名思义,“广而告之〞,它是20 世纪高度发展的行业。

一个妙趣横生、令人回味无穷的广告可使产品的品牌留给观众或读者无限的遐想,并由此销售额倍增。

如:“包揽天下〞宣传生活中各式各样的包,真让人感到言有尽而意无穷。

“不打不相识〞这那么打字机广告更是幽默风趣。

但是,如果产品的广告不能准确地表达产品的内容,翻译不准确,正如本单元的发乳广告本想表达“ X puts life into dry hair 〞( 某某发乳产品可使干发生辉),经过不贴切的翻译后,在国外市场上意思变为了“ X puts living things into dry hair〞( 某某发乳产品可使干发生虫),那令人尴尬难堪的结果可想而知,自然是产品走投无路。

可见,准确无误的翻译在跨国文化的交际中的地位十分重要。

从另一个角度来讲,通过学习本单元,我们还可以得到一些有关广告方面的知识,更好的了解产品的性能、质量的优劣。

[指点迷津]A. 单元重点新词透视1. 谈谈 advertise、advertisement和advertising 的用法● advertise 是动词,既可当及物动词使用,亦可用作不及物动词,意为“〔在报纸、广播、电视上〕为〔产品等〕大做广告〞。

We should advertise for someone to look after our children .我们应登广告找一个照看孩子的人。

如果你想凭借某种媒体做广告,要注意与 advertise 所搭配的介词。

◆ advertise in newspapers / magazine 意为在报纸或杂志上做广告。

She advertised for her lost son in the evening paper .他在晚报上登广告寻找丢失的儿子。

◆ advertise on / radio / TV 意为“在广播电台或电视上做广告。

2021版新高考译林英语(江苏专版)一轮教师用书:必修4 Unit 1 Advertising

2021版新高考译林英语(江苏专版)一轮教师用书:必修4 Unit 1 Advertising

三言两语1.Though an ad has brought us great convenience,it troubles us a lot at the same time. 2.Wherever you go,whatever you see and whenever you look,you will easily find there are many ads around you,such as toy ads on TV,food ads on computers,etc. 3.If you feel that I am suited for the job,please inform me of the 1.在今天的《中国日报》上读过你们招聘秘书的广告后,我想应聘这个职位。

After reading_the_ad_for_a_secretary in today's China Daily,I wantto_apply_for_the_position.2.你们在4月10日《学生日报》上刊登的招聘网络工程师的广告令我感兴趣,因为你们描述的职位听起来正是我要寻找的。

Your ad for a network engineer in thetime of an interview at your convenience.April 10th Student Daily interests mebecause_the_position_that_you_describe_sounds_exactly_like_the_kind_of_job_I_am_seeking.[单词拼写应用]核心单词1.design v t.& n.设计2.recommend v t.推荐;建议,劝告;介绍3.aim v t.& v i.以……为目标;瞄准n.目的,目标4.appeal v i.有吸引力;呼吁,恳请n.吸引力;呼吁,恳求5.bargain n.便宜货;协议v i.讨价还价6.advertise v t.& v i.做广告,宣传7.urge v t.敦促,力劝;竭力主张n.强烈的欲望,冲动[语境运用]用所给词的适当形式填空1.(2019·天津卷) Most colleges now offer first-year students a course specially designed (design) to help them succeed academically and personally.2.(2019·全国卷Ⅲ) Our hosts shared many of their experiences and recommended (recommend) wonderful places to eat,shop,and visit.3.(2019·北京卷) Earth Day,marked on 22 April,is an annual event aiming (aim) to raise public awareness about environmental protection.4.My mother is always urging(urge) me to do my homework as quickly aspossible.5.The trade union bargained(bargain) that its members should have another week's holiday.6.The next day,an earnest editor wrote an editorial.He appealed(appeal) to everyone to help each other.拓展单词1.consult v t.咨询;请教→consultant n.顾问2.benefit v t.& v i.使受益;得益于n.益处;奖金;救济金→beneficial adj.有益的,有帮助的3.persuade v t.说服,劝说;使信服→persuasive adj.有说服力的;劝诱的→persuasion n.劝说,说服(力)4.shock n.震惊,惊愕v t.使震惊,使惊愕→shocking adj.令人震惊的→shocked adj.震惊的5.determine v t.确定,查明;决定;裁决→determined adj.坚决的,果断的,有决心的→determination n.决心,果断[语境运用]用所给词的适当形式填空1.He tried to persuade her but failed.It appeared that his persuasion wasn't persuasive at all.(persuade)2.Cycling is highly beneficial to our health.That is to say,we can get much benefit from cycling.(benefit)3.He was shocked at the shocking news,for I could see his shocked look on his face.(shock)4.She is a determined girl,so we know that once she has_determined to do something,she will make her dream come true with great determination.(determine) 5.There are some consultants in our club.If you have any question,you can consult them without delay.(consult)阅读单词1.cancer n.癌症2.campaign n.运动(为了某种目的而进行的一系列有计划的活动)3.software n.软件4.aspect n.方面;层面5.target n.目标;靶子v t.瞄准;以……为目标6.update v t.& n.更新;使现代化;提供最新信息7.media n.大众传播媒介,大众传播工具8.mental adj.心理的;思想的;精神的;智力的9.motto n.座右铭;格言,箴言10.yummy adj.味道好的,好吃的1.(2017·全国卷Ⅰ)I gave the homeowner a recording of the hunger screams of owl chicks.These advertise the presence of chicks to adults.v t. 通告;告知2.(2017·全国卷Ⅱ)They pump out perfumes designed to attract different insects who are natural enemies to the attackers.v t. 意图3.(2017·全国卷Ⅱ)Through the years,I'd run into former students who would provide updates on old classmates.n.最新消息4.(2017·全国卷Ⅰ)I never felt an urge to learn any sign language before.n.强烈的愿望,迫切的要求[短语多维应用]高频短语1.be_meant_to 旨在,目的是2.in_advance 提前3.deal_with 涉及,关于;处理,应付4.discourage_sb.from...劝阻某人……5.play_tricks_on 欺骗;捉弄[语境运用](填入一个适当的词)When it comes to advertisements,weknow that public-interest advertisementsare meant ①to serve the public.Theydon't play tricks ②on us,but deal③with widespread social concerns.Theyaim to teach us and help us lead betterlives.6.for_free 免费7.get_sth.across 把……表达清楚8.fool_sb.into_doing_sth.欺骗某人做某事9.fall_for 上……的当,受……的骗[语境运用](填入一个适当的词)More and more cheats have focusedtheir eyes on the elderly.They fool theold people ④into buying what are calledhealth care products.Even if theirchildren have got the truth ⑤across tothe old,some of them still fall ⑥for thecheats.10.believe_in 相信11.die_from 死于……12.figure_out 弄清楚,弄懂;计算出13.appeal_to 吸引,引起兴趣;呼吁14.be_concerned_about 关心;挂念[语境运用](填入一个适当的词) Our class did market research on smoking several days ago,and all of us were amazed by the fact that so many people die ⑦from diseases related to smoking.We are so concerned ⑧about it that we are determined to launch a campaign to appeal ⑨to people to stop smoking.教材原句背诵句式仿写应用1.even if/though引导让步状语从句Even if an ad does not lie,it does not mean it is altogether innocent. (2019·浙江卷) 尽管所有的音乐团体都有一种共同的精神,但他们演奏的音乐却截然不同。

2021届一轮复习 名师导学考点集训 译林版必修4 Unit 1 Advertising 作业

2021届一轮复习 名师导学考点集训 译林版必修4 Unit 1 Advertising 作业

考点集训(十)Unit 1Advertising对应学生用书p262一、在空白处填入1个适当的单词或括号内单词的正确形式。

1.On arriving home,the old man realized he ____________(cheat) by the salesman.2.Not until the bike looked almost new ____________ he stop repairing and cleaning it.3.____________(person),I think it is a waste of time to talk much to this stubborn man.4.They are recommending ____________(purchase) the house before the prices go up.5.The more you practise,the more ____________(skill) you’ll become.6.That famous band has gone on tour ____________(promote) their new album.7.The club ____________(found) ten years ago is holding a party at present.8.The farmers built long fences,aiming ____________ keeping the wild dogs out of them.9.Appealing ____________ the court sometimes doesn’t result in a decision being changed.10.This project designed ____________(help) landless people just didn't work out as planned.11.All of us were ____________(amaze) at the achievements that they had made in recycling waste water.12.Figure ____________ how to put our furniture or we'll have to wait for another week to move in.13.The group is urging that the chemical ____________(ban).14.He was a famous dress ____________(design)several years ago.15.Some students volunteered to make a speech in the English class,and our teacher asked us to make some comments ____________ their performance.[答案与解析]1.had been cheated。

2022高考英语创新设计总复习教师用书-四第一单元advertising

2022高考英语创新设计总复习教师用书-四第一单元advertising

2022高考英语创新设计总复习教师用书-四第一单元advertisingUnit 1AdvertisingⅠ.单词默写1.advertising n.做广告;广告活动;广告业2.persuade v t.说服,劝说;使信服3.comment n.评论,评判v i.评论,议论4.intelligence n.智力,才智;情报5.recommend v t.举荐;建议,劝说;介绍6.purchase v t.购买,采购n.采购;购买的东西7.update v t.&n.更新;提供最新消息;使现代化8.bargain n.廉价货;协议v i.讨价还价9.personally ad v.个别地;就本人而言;本人,亲自10.shock v t.使震动,使惊愕n.震动,惊愕11.innocent adj.not guilty or crime12.promote v t.to give someone a higher position at work13.youth n.the period of time when you are young14.bonus n.an additional payment made to people who work for a business 15.determine v t.to find something outⅡ.词汇拓展1.educate v t.教育→educator n.教育者→educated adj.受过教育的;有教养的→education n.教育,培养→educational adj.教育的2.breath n.气息;呼吸→breathe v.呼吸→breathless adj.喘只是气来的,呼吸急促的3.social adj.社会的→society n.社会→socialism n.社会主义→socialist adj.社会主义的4.unforgettable adj.难忘的,无法不记得的→forget v.不记得→forgettable adj.容易被不记得的→forgetful adj.健忘的5.various adj.各种各样的,多样的→variety n.多样,不同→varied adj.各种各样的语境助记——词不离句,句不离段You should be careful not to be persuaded into purchasing various fashionable bargains by the appealing advertisements that are intended to recommend you what you really don't need.Ⅲ.短语落实1.be meant to 旨在,目的是2.even if/though 尽管,即使3.fall for 上……的当,受……的骗4.play tricks on 欺诈;戏弄5.deal with 涉及,关于;处理;应对6.figure_out 弄清晰,弄明白;运算出7.appeal_to 吸引,引起爱好;呼吁8.get_something_across 把……表达清晰9.die_from 死于……10.be_popular_with 流行,受欢迎Ⅳ.句子翻译1.A commercial advertisement is one which someone has paid for to advertise a product or service.(Page 2)商业广告是人们为了推销某种产品或者服务而花钱做的广告。

Unit1Advertising短语梳理(牛津译林版必修4)

Unit1Advertising短语梳理(牛津译林版必修4)

M4 U1 Advertising短语归纳Welcome & Reading1.make sb. aware of the needs of othersbe aware of sth2.social problems3.be used to sth./doing sthbe used to do sthused to do sth4.do some research on/into sth5.share sth with sb.6.persuade sb to do sth=persuade sb into doing sth7.believe in=trustmercial advertisementspublic service advertisements9.pay (money) for sth10.for free=free of charge11.be meant/intended to do sthbe meant/intended for sth./sb.12.mean to do sthmean doing sth13.public welfare14.protect sb from sth15.cheat sb into doing sth=fool sb into doing sthcheat in exams16.make a fool of sb.17.even if=even thoughas if=as though18.bad breathhold one’s breathout of breathtake a deep breath19.cure sb of sthcure his cancer=cure him of cancercure him of the bad habit20.be proud of21.feel pleased withIt’s a/my pleasure.With pleasure.a pleasant smell/voicethe pleasing news22.make a connection with23.fall for the trickplay tricks on......trick sb. into doing sthment on sthmake comments on sth.25.not all adsall......not......both not...=not...both...26.aim to do sthaim at sth=be aimed at sth27.lead/live a hard life28.how to deal with=what to do withthe book deals with history.29.benefit the publicbenefit from......get benefit from...be beneficial to sth/sb=be of benefit to sb/sth.30.Follow/take the advice/suggestions31.wish to do sth32.when it comes to sth/sb33.be a slave to +n.34.be supposed to do sthWord power, grammar&task1.at low/high prices2.be tired of ...3.open two new branches4.in the downtown area5.on sale6.be popular with...7.in the face of pressure8.recommend a book to merecommend doing sthrecommend sb to do sthrecommend that sb. (should) do sth9.be amazed by sth10.the fantastic storye across12.senior high studentsbe senior to sb.13.skilful writingbe skilful at/in sth14.eye-catching logos15.make good use of ...16.be satisfied with...17.rise/go up to/by...18.decrease/fall to/by...19.be optimistic about...20.bargain with sb about/over/for sth Project1. a planned programme2.reach a certain audience3.have a clear aim in mind4.figure out5.get sb to do sthmake/let/have sb do sth6.three major questions7.determine to do sthbe determined to do sth8.do a little research9.in advance 10.it is time to do sthit is time that sb did sth.it si time that sb should do sth11.appeal to the audienceappeal to sb. to do sth12.react to sth13.care about14.be concerned with/about...15.get the message across to sb16.put together17.depend onit depends.18.due to19.poisonous chemicals20.result in lung cancer and heart disease21.cost countries a lot of money22.cause great damage to ...23.choose...as...24.discourage sb from doing sth.25.convince sb to do sthconvince sb of sthbe convinced of sth26.urge sb to do sthurge sth on/upon sburge that sb. (should) do sth27.provide students with more informationrm about/of sthanize an essay competition30.as well31.be fully aware of32.shock sb into doing sth33.be related to sth/doing sth.。

(江苏专用)2020版高考大一轮复习Module4Unit1Advertising课件(英语)

(江苏专用)2020版高考大一轮复习Module4Unit1Advertising课件(英语)

[联想] aimless adj.无目标的;没有方向的;无计划的 aimlessly adv.漫无目的地 aimlessness n.无目的
5.benefit vt. & vi.使受益;得益于n.益处;救济金;奖金 教材原句 ① All of these ads are meant to benefit (使受益)the public, and you can often learn a lot by following the advice they give.
[联想] persuasion n.说服,劝说 persuasive adj.有说服力的 [点津] (1)persuade sb. to do sth.强调劝说成功。 (2)若表示“试图说服某人做某事而未涉及结果”时, 则用try to persuade sb. to do sth.或advise sb. to do sth.。
Module 4 Unit 1 Advertising
重点单词
1.persuade vt.说服,劝说;使信服 教材原句 ① An advertisement uses words and pictures to persuade ( persuade ) people to buy a product or service, or to believe in an idea.
答案 C 句意:虽然我们只在我叔叔的生日聚会上见过一次,但他说
服我把我所有的积蓄都借给了他。根据固定搭配persuade sb. to do sth./
into doing sth.和lend sb. sth.可知选C项。
语法填空 The other day,my mother ③ tried to persuade me not to buy/out of buying (试图劝我不买) that coat as she thought it was too long. However,the assistant tried hard ④ to persuade me of the special style (使我相信款式别致) and fashionable style of it. Therefore, I couldn’t help ⑤ being persuaded (persuade) into buying it. So you can see how easy it is ⑥ to persuade a woman into buying/to buy (说服女人 购买) the things that aren't suitable for her.

2019版高考英语精准备考一轮讲义(译林版)必修四 Unit 1 Advertising Word版含答案

2019版高考英语精准备考一轮讲义(译林版)必修四 Unit 1 Advertising Word版含答案

Unit 1Advertising社会生活之(一)——广告[一积词汇见多识广][课内单词回扣](一)阅读词汇写其义1.cheat v t.& v i.欺骗n.骗子2.trick n.骗局;玩笑;戏法v t.欺骗3.innocent adj.清白的;纯真的 4.amazed adj.大为惊奇5.purchase v t.购买n.采购 6.bargain n.便宜货;协议v i.讨价还价7.analysis n.分析,分析结果8.intelligence n.智力,才智;情报9.nationwide adj.& ad v.全国范围的(地),全国性的(地)(二)表达词汇写其形1.pleased adj.高兴,满意 ment n.& v i.评论,评价3.recommend v t.推荐;建议;介绍 4.aspect n.方面;层面5.cure v t.治愈;解决n.疗法;对策 6.aim v t.& v i.以……为目标n.目的7.senior adj.毕业年级的;级别高的n.高年级学生;上司;年纪较长的人(三)拓展词汇灵活用*1.persuade v t.说服;使信服→persuasive adj.有说服力的;劝说的,劝诱的2.advertise v t.& v i.做广告,宣传→advertisement n.广告;广告宣传→advertising n.做广告;广告活动;广告业*3.benefit v t.& v i.使受益;得益于n.益处;救济金;奖金→beneficialadj.有益的,有帮助的*4.promote v t.推广,宣传;促销;促进,推动→promotion n.促进5.design v t.& n.设计→designer n.设计者*6.determine v t.确定,查明;决定;裁决→determined adj.坚决的,果断的,有决心的→determination n.决心,果断7.fool v t.欺骗,愚弄n.傻瓜→foolish adj.愚蠢的→foolishness n.愚蠢test adj.最新的→late adj.& ad v.晚的(地)→later ad v.后来*9.poisonous adj.有毒的→poison n.毒药v t.毒害10.urge v t.敦促,力劝;竭力主张n.强烈的欲望,冲动→urgent adj.紧急的,急迫的→urgency n.紧急的事*11.consult v t.咨询;请教→consultant n.顾问12.react v i.做出反应,回应→reaction n.反应;回应用上面加*号的单词的适当形式填空1.She is a determined girl, so we know that once she has determined to do something, she will make her dream come true with great determination.2.He tried to persuade her but failed. It appeared that what he said wasn't persuasive at all.3.Cycling is highly beneficial to our health. That is to say, we can get much benefit from cycling.4.We launched a big advertising campaign to promote our new toothpaste, and the promotion succeeded at last. In return for our efforts, all the staff in our department were promoted.5.It is reported that some children were poisoned by the poisonous food.6.There are some consultants in our club. If you have any question, you can consult them without delay.[话题单词积累]1.display /dɪ'spleɪ/n.显示;陈列;炫耀2.direct /də'rekt/v t. 导演3.admission /əd'mɪʃn/n. 入会费;许可,入场4.registration /ˌredʒɪ'streɪʃn/注册5.recreation /ˌrekri'eɪʃn/n. 消遣;娱乐6.special /'speʃl/adj. 专门的7.require /rɪ'kwaɪə(r)/v. 要求,需要8.permit /pə'mɪt/v. 允许,许可n. 许可证9.download /'daʊnləʊd/v. 下载10.sightseeing /'saɪtsiːɪŋ/n. 观光11.attraction /ə'trækʃn/n. 吸引力12.label /'leɪbl/n. 标签13.type /taɪp/n. 类型14.commercial /kə'mɜːʃl/n. 商业广告15.style /staɪl/n. 风格;式样;类型16.product /'prɒdʌkt/n. 产品17.discount /'dɪskaʊnt/n. 折扣18.available /ə'veɪləbl/adj. 可利用的19.advantage /əd'vɑːntɪdʒ/n. 利益,好处20.brand /brænd/n. 品牌21.trademark /'treɪdmɑːk/n. 商标22.consumer /kən'sjuːmə/n. 消费者23.customer /'kʌstəmə/n. 顾客24.service /'sɜːvɪs/n. 服务25.coupon /'kuːpɒn/n. (购物)赠券26.summary /'sʌməri/n. 简介,概述27.creative /kri'eɪtɪv/adj. 有创意的28.fee /fiː/n. 费用29.information /ˌɪnfə'meɪʃn/n. 信息30.register /'redʒɪstə(r)/v. 注册31.range /reɪndʒ/n. 范围32.attractive /ə'træktɪv/adj. 吸引人的33.delivery /dɪ'lɪvəri/n. 运送34.brochure /'brəʊʃə(r)/n. 小册子35.agency /'eɪdʒənsi/n. 代理;代理处36.cheap /tʃiːp/adj. 便宜的;廉价的37.unique /ju'niːk/adj.独特的;独一无二的38.destination /ˌdestɪ'neɪʃn/n. 目的地;终点39.train /treɪn/v t. 训练,培训40.application /ˌæplɪ'keɪʃn/n. 申请[二积短语顿挫抑扬][课内短语回扣](一)根据汉语写出下列短语*1.be_meant_to旨在,目的是*2.fall_for受……的骗;爱上*3.play_tricks_on欺骗;捉弄*4.deal_with涉及,关于;处理,应付5.end_with以……结束6.up_to (数量、程度等)达到*7.figure_out_弄清楚,弄懂;计算出*8.appeal_to_ 吸引,引起兴趣;呼吁9.be_concerned_with对……关心10.get_sth._across把……表达清楚11.put_sth._together组织;组装*12.die_from死于……13.even_if/though虽然,即使14.for_free免费15.fool_sb._into_doing_sth.欺骗某人做某事(二)用上面加*号的短语完成下列句子1.I think what appeals_to me about his painting are the colours he uses.2.She said that she would never fall_for that kind of trick.3.Children, as well as adults, usually play_tricks_on each other on Halloween. 4.The measures are_meant_to prevent the river from being polluted.5.A year ago, I was unemployed, and I was trying to figure_out where to find a job. 6.We knew we could depend on her to deal_with the situation.7.Ten passengers are reported to have died_from their serious injuries.[话题短语积累]1.a variety of 各种各样2.sign up for 报名参加3.public service 公共服务4.on sale 出售5.be popular with 受……欢迎6.be attractive to 对……有吸引力7.in public places 在公共场所8.delivery costs 运送费9.discount shopping coupons 优惠购物券10.membership card 会员卡11.at low prices 以低价12.attract one's attention 吸引……注意13.Publication Date 出版日期14.brand name 产品名称15.consumer advertising 消费者广告16.television advertising 电视广告17.consumer magazines 购物杂志[三积句式写作扮靓][课内句式仿写]1.even if引导让步状语从句[例句]Even if an ad does not lie, it does not mean it is altogether innocent.[仿写] 即使期末考试快到了,我依然会设法挤出时间锻炼身体。

牛津译林版必修4 Unit 1Advertising 词汇短语句型精讲(包含答案)

牛津译林版必修4 Unit 1Advertising 词汇短语句型精讲(包含答案)

Unit 1Advertising[重点词汇]1.persuade vt.说服,劝说;使信服persuade sb.to do sth./into doing sth.说服某人做某事persuade sb.not to do sth./out of doing sth.说服某人不要做某事persuade sb.of sth./persuade sb.that...使某人相信……(1)语段语法填空The other day,my husband tried to persuade me not (buy) that coat as he thought it was too long.However,the assistant tried hard to persuade me its good quality and fashionable style.Therefore,I couldn't help (persuade) to buy it.So you can see how easy it is to persuade a woman into (buy) the things that aren't suitable for her.2.aim vt.& vi.以……为目标;瞄准,对准;旨在n.目标,目的;瞄准(1)aim at sb./sth.瞄准;对准be aimed at (doing) sth.旨在(做)某事aim to do sth.=aim at doing sth.力求做某事(2)aimless adj.无目的的aimlessly(=without aim) adv. 无目的地(1)随堂练习①The proposal put forward by Dobrindt aims (help) promote fully automatic driving.①Jane moved (aimless) down the tree-lined street,not knowing where she was heading.这项活动的目的是提高学生的听说能力。

2021届高考英语 Unit 1 Advertising练习题 4(1)

2021届高考英语 Unit 1 Advertising练习题 4(1)

必修4 Unit 1 AdvertisingⅠ.单项填空1.He suggested the person referred ________put into prison.A.is B.be C.to be D.should be答案 C [此题考查句子的结构。

此题中“referred to”作定语,“be put into prison”是宾语从句的谓语部份。

suggest意为“建议”时,其后接的宾语从句应用虚拟语气。

因此正确答案为C。

考生若是粗心,容易误选B或D。

]2.At the meeting they discussed three different ________to the study of mathematics.A.approaches B.meansC.methods D.ways答案 A [句意:在会议上,他们讨论了学习数学的三种不同的方式。

approach“方式,方式,途径”,常与介词to搭配。

而其他选项尽管也有“方式,方式”的意思,但往往组成method of/for(doing)sth,means of(doing)sth,way of doing sth/to do sth的搭配。

]3.—Anything to say about the latest talk between the two countries?—________A.No comment! B.Nothing to say.C.I beg your pardon? D.Go ahead.答案 A [句意:——对两国之间最近的会谈有要说的吗?——无可奉告!No comment!无可奉告!Nothing to say.没有东西要说。

I beg your pardon?请再说一遍?Go ahead.用吧;请吧。

]4.In many people's opinion,that company,though relatively small,is pleasant ________.A.to deal with B.dealing withC.to be dealt with D.dealt with答案 A [不定式to deal with与主语that company之间存在动宾关系,放在pleasant,difficult,easy,hard等形容词以后时要用主动表被动。

高中英语必修4Unit 1 Advertising-Useful Expressions

高中英语必修4Unit 1 Advertising-Useful Expressions

Unit 1 Advertising-Useful ExpressionsⅠ基础短语1.与…相似… be similar to2.说出完全的真相 tell the complete truth3.关于广告的调查研究 do some research on advertisements4.与…分享… share …with …5.劝导性语言 persuasive language6.鼓励人们购买产品 encourage people to buy a product7.相信某种理念 believe in an idea8.商业广告 commercial advisements9.公益广告 public service advertisements10.支付 pay for11.推销某种产品或服务promote a product or service12.免费 for free13.为…计划或设计 be intended for \to do14.影响到公众利益 affect public welfare15.保护某人免受… protect sb from doing16.意识到 be aware of17.以……为豪 be proud of18.把…联系起来 connect A to/with/and B19.上…当,受…骗 fall for20.欺骗,捉弄 play tricks on21.引人注目、别出心裁的图象 attractive and original images22.服务大众 serve the public23.过更好的生活 lead better lives24.全国公益广告宣传活动a nationwide public service advertising campaign25.处理 deal with26.自杀 commit suicide27.接受建议 follow the advice28.应该做某事 be supposed to29.让每个孩子都上学 school every child30.向某人提供 offer sb sth31.对……满意 be satisfied with32.诱使某人做某事trick sb into doing33.远离毒品 keep away from drugs34.劝某人做某事persuade sb into doing35.收集信息 collect /gather information36.高质量的 be of high quality37.向…提出 present sth to sb38.教育人们 educate people39.反复地 over and over again40.达到特定的目标受众 reach a particular audience41.脑海里有一个清晰的广告目标和目标受众have a clear goal and targetaudience in mind42.确定你的目标受众 determine your audience43.吸引 appeal to44.对…关心 be concerned with45.传达 get across46.组织,汇集put together47.为了… in order to48.邀请某人做某事 invite sb to do sthⅡ扩展短语1.吸毒 take drugs2.出售 be on sale3.劝某人不要做某事 persuade sb out of doing4.(数量,程度等)达到 up to5.数码相机 a digital camera6.拍下难忘的那些时刻 snap those unforgettable moments7.更新包装 update the packaging8.吸引顾客 attract customers9.吸引某人的注意 attract one’s attention10.建议某人做某事 advise sb to do sth11.向某人解释 explain sth to sb12.警告某人某事 warn sb of sth13.提醒某人某事 remind sb of sth14.得出一个结论 come to a conclusion15.交上来 hand in16.增加人们的知识 increase people’s knowledge17.引人注目的标题 eye-catching headings18.丰富的想象 rich imagination19.向某人推荐某事 recommend sth to sb20. 有不好的影响 have harmful effectsⅢ句型结构1.We are so used to them that we often do not even realize how many we seeand hear in a day.2.Not all ads play tricks on us though..3.All it says is that it fights it and that is not the same thing in all.4.It is important to try to appeal to the way the audience will react.5.It is time to decide what you want the audience to know or think about.。

高中英语必修4Unit 1 Advertising--Section 3 Words and exp

高中英语必修4Unit 1 Advertising--Section 3 Words and exp

Unit 1 Advertising●Section 3 Words and expressions● Wele to the unit1. You may have seen pictures similar to the ones below... (P1) 你可能看过和下面这些类似的图……similaradj.looking or being almost, but not exactly, the same:My father and I have similar views on politics.I bought some new shoes which are very similar to a pair I had before.Paul is very similar in appearance to his brother.similarityn.[C or U]I can see the similarity between you and your mother.The book bears several striking similarities to last year's bestseller.similarlyadv.The children were similarly dressed.Cars must stop at red traffic lights: similarly (= in a similar way), bicycles should stop too.●Reading1. We are so used to them that we often do not even realize how many we see and hear in a day.我们对此是如此熟悉以至我们根本意识不到我们一天看到听到多少〔广告〕。

so much butter, so much sugar, so many eggsThere were so many that we didn’t know where to put them all.He's so careless that he always leaves his school things at home."He's so positive, so hardworking, that he's counseling other kids now.He is quite used to hard work/working hard.I’m not used to being spoken to like that.This is a woman who's used to working long hours and traveling extensively.I suppose Tommy wasn't used to being disturbed during his rages, because his first response when I came up to him was to stare at me for a second.be used to do sth. 被用来……Wood is used to make paper.Cotton is used to make over 40% of the world's textiles. India and Pakistan are two of the top producing countries.Obviously it is very convenient for plastic bags to be used in people’s everyday life. ... This causes the white pollution to our environment, which is very harmful because plastic bags can not disappear by natural deposition.used to do sth. 过去常常……You used to drink, usedn’t you (didn’t you)?I used to be funny, but now I'm boring and self-conscious. What happened to me?要的知识同大家分享。

高一英语 Module 4 Unit 1 Advertising 教案牛津版

高一英语 Module 4 Unit 1 Advertising 教案牛津版

Module 4 Unit 1 Advertising (For teachers)Welcome to the Unit1 advertise vt. 为…登广告People advertise things they wish to sell.vi. advertise for登广告征求advertise for a job/a house advertisement(c.n.) n. put an advertisement=advertiseput /place an advertisement in a newspaper for 在报纸上登广告招聘advertiser 登广告的人广告商advertising n. 广告业China Daily has plenty of ___________(广告) advertisements2 aware意识到的;明白的,熟知的,有意识be aware of知道eg. He wasn’t aware of the danger.be aware + that-从句/ wh-从句觉察到eg. She was aware that something was burning.她觉察到有东西烧着了。

be aware how/whether 知道/意识到多么/是否。

我清楚工作职位非常少。

I am aware that very few jobs are available.Reading1 intend v. 打算(1)intend to do sth. / doing sth.打算干……What do you intend to do?你打算做什么? (2) intend sb to do sthintend sb. for这两种用法也常用被动be intended to do/be intended for被打算….a book intended for children/ the old(3)had intended=intended to have done本打算干……(2)和(3)的用法也适用于mean 和plan 而(2)的用法也适用designintend that-从句They intend that the plan should be put into practice within the year.→They intend the plan to be put into practice within the year.intention n. 目的,意图I’d like to go to the cinema with you,Dad.Sorry, my darling, but the film is _________for adults only.A admittedB intendedC promisedD permitted (B)2 。

英语:Unit1《Advertising》课件(译林牛津版必修4)

英语:Unit1《Advertising》课件(译林牛津版必修4)

share sth with sb. 与某人分享某物 (+with/among/between) share a room Sam and I_________________. 山姆和我合住一间房间。 山姆和我合住一间房间。 to share their toys Children should be taught________________. 应该教育孩子们分享玩具。 应该教育孩子们分享玩具。 share the joys and sorrows We should____________________________. 我们应当同甘共苦。 我们应当同甘共苦。 n. 1.一份 a share in/of sth. 一份 一份… 一份 Here is your share of the cake. 2.股份 股票 股份;股票 股份
share with
An advertisement provides information and uses persuasivelanguage and exciting images to encourage people buy a product or service or believe in an idea. A commercial advertisement is one which someone has paid for to promote a product or service. PSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare .

2025版高考英语大一轮复习Unit1Advertising高效演练跟踪检测含解析牛津译林版必修4

2025版高考英语大一轮复习Unit1Advertising高效演练跟踪检测含解析牛津译林版必修4

Unit 1 Advertising[学生用书P73]Ⅰ单句语法填空1.When it comes to practising(practise) oral English and English listening,taking part in the English Corner should be put in the first place.2.If you have a job,do(do) devote yourself to it and finally you will succeed.3.The policy was meant to improve(improve)study conditions for pupils and save educational resources.4.To make sure that he was at home,I called him up in advance.5.If we had consulted(consult)him about the question yesterday,we should know what to do now.6.They will start the project,aimed at helping the poor children to be educated in the west of China.7.He has overcome his difficulties with courage and determination(determine).8.I’m calling to enquire about the position advertised_(advertise)in yesterday’s China Daily.9.Cheating(cheat) in the examinations means fooling the teachers and yourself.10.We made an appeal to the villagers for money to build the bridge.11.This plan is designed to reduce(reduce) some of the company’s debts.12.What I want to get across to teenagers is that being addicted to the Internet will to some extent harm both mental and physical health.13.Reform is a must for China’s higher education, though it will take time to figure out the most suitable way and concrete measures.14.Scientists urged that wild animals (should) be protected (protect) properly.15.Pleased(please) with the effect of the color change, the woman smiled with satisfaction.16.—Would you like to make comments on our football team’s performances during the whole year?—Sorry, but I am not in a position to do so.17.Not dealt with properly at the very beginning,the financial crisis wasgetting worse and worse in the country.18.Even if/though the weather is awful,there is a lot to do.Ⅱ单句改错1.My friend tried to persuade me to buying insurance for my son.其次个to→into 或buying→buy2.Although there is no cure of the common cold, doctors believe that vitamins can help prevent it.of→for3.The boy is too young to know what to deal with the trouble.what→how或deal→do 4.When it refers to classical music, we first think of Beethoven or Mozart.refers→comes5.What messages are you trying to get across consumers?across后加to6.These small businesses have been benefited greatly from the fall in interest rates.去掉been7.My dentist recommended that the tooth must be taken out.must→should或去掉must8.This diagram is meant to showing the different stages of the process.showing →show9.Determining to give up smoking, he threw away his remaining cigarettes.Determining→Determined_10.The news of his death was shock to us.shock前加aⅢ完成句子1.他很忙。

牛津译林版高中英语必修四Unit 1《Advertising》(Period Ⅱ)课件[

牛津译林版高中英语必修四Unit 1《Advertising》(Period Ⅱ)课件[
▪ 他跑得非常快,以至于没人能追上他。
▪ He had so little education that he was unfit for this job.
▪ 他所受教育很少,不适合做这个工作。
引导结果状语从句常用的句式有:
①so+形容词
so+形容词+a/an+单数可数名词
so+副词
+that
so+many/few+复数名词
●教学流程设计
演示结束
▪ 1.advertisement n.广告;启事;广告宣 传(可简写为:ad)
▪ Advertisements are a good way to sell products or services.(P1)广告是一个卖产品 或出售服务的好办法。
▪ He answered the advertisement in the paper and got a job.他应征报纸上的广告因而找 到一份工作。
▪ 本句是一个完全倒装句。使用完全倒装的 情况有以下几种情况:
▪ (1)以 here,there,in,up,down,away 等副词开头且主语是名词时。
▪ There stands a temple on the top of the mountain.
▪ 在山顶上有一座庙。
【提示】 主语是代词时,主谓要用正常语序。 (2)以 then,now,thus,such 开头,主语又是名词时。 Now comes your turn.现在该你了。 Such was Albert Einstein,a simple but great scientist. 阿尔伯特·爱因斯坦就是这样一个简朴而伟大的科学家。
▪ ____________________________________ _____

译林牛津版高一英语必修4 Unit1 Advertising 电子文本、课文注释及翻译

译林牛津版高一英语必修4 Unit1 Advertising 电子文本、课文注释及翻译

语篇翻译(一)课文注释AdvertisementsNowadays, we can find advertisements almost wherever we go. we are so used to①them that we often do not even realize how many we see and hear in a day. I did some research on②advertisements, and have somevery important information to share with you.What is an advertisement?An advertisement uses words and pictures to persuade people to③buy a product or service, or to believe in④an idea. Newspapers, magazines, the Internet, radio and television are the most common places to find them. There are two main types of advertisements--commercial advertisements and public service advertisements(PSAs).A commercial advertisements is one which someone has paid for⑤to advertise a product or service. PSAs are often run for free⑥, and are meant to⑦educate people about health, safety, or any other problem that affects public welfare⑧.Does an advertisement tell people the complete truth?There are laws to protect people from advertisements that cheat⑨people. However, we still must be aware of⑩the skilful methods used in ads to try and sell us things. Even if an ad does not lie, It does not mean it is altogether innocent. ⑪One toothpaste ad declares, 'Bright-Teeth fights bad breath!' This statement tries to fool you into ⑫assuming that⑬the toothpaste cures bad breath, yet it does not say that! All it says is that it fights it, and that is not the same thing at all. One grocery tells customers, You are proud of your cooking, so shouldn't you buy the very freshest food? 'This ad is very clever, because it tells customers they are good cooks. However, it never says that this grocery has the freshest food! The grocery just hopes that whenyou read the ad, you will feel pleased with⑭the nice comment, remember the words 'freshest food', and make a mental connection with ⑮the food in the grocery. We must not fall for⑯this kind of trick!Public service advertisements.Not all ads play tricks on⑰ us though. PSAs use some of the same methods, like attractive pictures and clever language, but they are made to serve the public PSAs aim to teach us and help us lead, better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign⑱ in 1996,and since then various types of PSAs have appeared around the country. You have probably seen or heard some of them yourself, such as, 'Yes to life, no to drugs' and' Knowledge changes life'. these ads deal with⑲widespread⑳ social concerns. There are also PSAs that encourage people to support public service projects, such as Project Hope. Its motto is 'Project Hope--educating every child'. There are even PSAs to teach us how to live healthy lives. One of these is, 'when you smoke cigarettes, you are slowly killing yourself'. All of these ads are meant to benefit○21the public, and you can often learn a lot by following the advice○22they give.Finally, I wish to tell you this think about why you should do the things the ad suggests, or buy the product or service the ad promotes. When it comes to○23 advertisements, we must all use our intelligence and not be a slave to them!课文注释①be used to (doing) sth 习惯于②do some research on 做研究③persuade sb to do sth 说服某人做某事④believe in 信任,信仰⑤pay for 付款,为…付出代价⑥run… for free免费运营run vi. 经营;奔跑;运转vt. 管理,经营;运行;参赛n. 奔跑;赛跑⑦be meant to 旨在,打算⑧welfare n.福利;福利事业⑨cheat vt. 欺骗;骗取vi. 欺骗;作弊n. 欺骗,作弊;骗子⑩be aware of 意识到⑪innocent adj. adj. 无辜的;无罪的;无知的⑫fool sb into哄骗某人干某事⑬assuming that 假定⑭feel pleased with 对..感到高兴,满意⑮make a connection with 与...有联系⑯fall for 上...的当;受...的骗⑰play tricks on捉弄,欺骗⑱campaign n. 运动;活动;战役⑲deal with 涉及,论述;处理;应付;做生意⑳widespread adj. 普遍的,广泛的;分布广的○21benefit vt. 有益于,对…有益vi. 受益,得益benefit form n. 利益,好处○22follow the advice 听从劝告/忠告○23When it comes to 当提到;就……而论课文译文广告如今,无论我们走到哪里,几乎都可以看见广告。

高考英语 教材配词汇检测 模块四 Unit 1 Advertising

高考英语 教材配词汇检测 模块四 Unit 1 Advertising

落堕市安心阳光实验学校高考英语词汇检测系列模块四 Unit 1 Advertising(与译林牛津新版教材配套,教师版)一、词义配对A1. shine A. a statement that expresses a personal opinion2. skilful B. satisfied or content3. pleased C. something that is used as a medicine4. nationwide D. ask someone for advice5. persuade E. a company that provides flights for passengers6. cheat F. all over the country7. comment G. being bright and sending out rays of light8. promote H. someone who leads you to believe something that is not true9. consult I. free from crime or guilt10. benefit G. do good to11. drug K. having or showing knowledge and skill12. innocent L. make sb. think or do sth. By talking to him or her13. cure M. try to sell a product 14. airline N. make healthy again1. G2. K3. B4. F5. L6. H7. A8. M9. D 10. G 11. C 12. I 13. N 14.EB1. best-seller A. the newest2. amazed B. increase rapidly3. tip C. surprised or shocked4. recommend D. express a good opinion of5. purchase E. sth. many people believe that is false6. designer F. an additional payment to employees as an encouragement7. update G. a book that has had a large and rapid sale8. youth H. bring up to date; supply with recent information9. multiply I. sth. that can be bought at a low price10. latest J. buy sth. or buying sth. or sth. bought11. bargain K. a small amount of money given to a waiter for services12. fancy L. a person who is good at designing13. bonus M. a business firm14. corporation N. a young person (especially a young man or boy1. G2. C3. K4. D5. J6. L7. H8. N9. B 10. A 11.I 12. E 13. F 14. MC1. essay A. please or interest sb. or attract2. lung B. be very certain that sb. wants to do sth3. target C. in my opinion4. poster D. a very bad surprise5. cancer E. try one’s best to make sb. do sth.6. react F. a big piece of paper on a wall, with a picture or words on it7. poisonous G. a short piece of writing about a subject8. appeal H. say or do sth. when another thing happens9. personally I. a thing that one tries to hit10. urge J. a small box or bag11. determine K. of sth. that will kill people or make them ill when they eat or drink it12. shock L. a very dangerous illn ess that makes some cells grow too fast13. packet M. one of the two parts inside one’s body that one uses for breathing1.G2.M3.I4.F5.L6.H7.K8.A9.C 10.E 11.B 12.D 13.J 二、根据句意和首字母提示写出所缺单词的完全形式1.Sometimes customers can b___________ from some advertisements.2.The company is p___________ their new products by advertising on television.3.Before going on a diet, you’d better c your doctor.4.How did you p___________ him into joining us? It’s amazing!5.At 20, Steve left his hometown, d not to return without realizing his dream.6. It is a new latest book. Our teacher recommends that I p__________a copy to read.7. I would rather fail than c________ in the examination.8.The doctor tried his best to c_________ the old man of lung cancer.9. Can you r me some new books on this subject?10.His deeds s her out of making friends with him.11. The new building was built according to the d of a famous architect.12.They u_________ Jack to give up smoking, but he wouldn’t listen.13.I wonder how they are going to r___________ to my suggestion.14.Many young people like his songs, that is to say, his songs a to young people.15.P____________, I prefer paintings, but I also like photography.16.Tom is a heavy smoker and he will smoke 2 p___________ of cigarettesevery day.17.The a are dressed in a variety of ways, some in suits and dresses, some in jeans.18.C_________that the government can lead them out of the financialcrisis, people are optimistic about the future of the country. 19.When designing advertisements, you should choose the right t_______, teenagers or grown-ups?20.Spelling is one of the most difficult a of learning English.三、译出下列词组(英译汉)英语汉语英语汉语fall for 上……的当,受……的骗figure out计算出,估计,理解,搞清楚be meant to 旨在,目的是kill oneself 自杀play tricks on 欺骗,捉弄come across 偶尔遇到/碰到appeal to 吸引,引起兴趣,呼吁be/get used to 习惯于get ...across 把……表达清楚deal with 涉及,关于;处理,应对die from 死于……for free 免费share sth. with sb. 与……分享provide…with…提供protect…from…保护……免受shock sb. into doingsth.警醒某人做某事be concerned with 对……关心up to 多达discourage sb. fromdoing sth. 阻止某人做某事even if/though 虽然,即使in advance 事先,预先,提前give up 放弃四、从上述表格中选择恰当的词组填空1.It's a tradition to people on April 1st.2.There is no reason that you shouldn't tell them when youare going.3.If you tell him that it'll make him a lot of money, he's sure tothe idea.4.This school is not commercial and all children study here .5.He spent many years trying to the speed of light.6.In the developing countries, more than 10 million peoplehunger every year.7.I wouldn't lose courage I should fail ten times.8.A party in power must the interest of the people.9.The lifeguards must be trained to any sort of emergency.10.We should the villagers for money to build the bridge.1.play tricks on2.in advance3.fall for4.forfree 5.figure out.6.die from hunger7.even if/though8.be concerned with9.dealwith 10.appeal to提升练习一、单项填空1.At that time, people early in the morning in winter, and coalthem warm.A. used to get up; used to keepB. were used togetting up; was used to keepC. used to get up; was used to keepingD. were used to get up; was used to keep【解析】B 第一个“be used to”意为“习惯于”,后面跟动名词。

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Make creative decisions.
Make media decisions.
Evaluate the campaign.
Chap. 15 Marketing 7e Lamb Hair McDaniel ©2004 South-Western/Thomson Learning
4.1 Advertising
A joke
A definition of marketing that makes sense... You see a gorgeous girl at a party. You go up to her and say, "I'm fantastic and handsome." That's _____. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, "He's fantastic and handsome." That's ____. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say, "Hi, I'm fantastic and handsome." That's _____. You're at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, "By the way, I'm fantastic and well off." That's _____. You're at a party and see a gorgeous girl. She walks up to you and says, I hear you're and well off." That's _______.
Chap. 15 Marketing 7e Lamb Hair McDaniel ©2004 South-Western/Thomson Learning
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Steps in Creating an 3 Advertising Campaign
Determine the advertising objectives.
Chap. 15 Marketing 7e Lamb Hair McDaniel ©2004 South-Western/Thomson Learning
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Top Ten Leaders by U.S. 1 Advertising Spending
Chap. 15 Marketing 7e Lamb Hair McDaniel ©2004 South-Western/Thomson Learning
Broadcast media include television and radio. Newspapers, magazines, outdoor advertising( such as posters and bulletins etc.) represent the major types of print media. The internet is a new medium. Nowadays, many companies jump to advertise on the internet. Internet advertising can assist in raising awareness of brands, it’s most successful when combined with traditional advertising such as TV or print.
Chap. 15 Marketing 7e Lamb Hair McDaniel ©2004 South-Western/Thomson Learning
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4.1 Advertising
各种广告媒体的优劣势
Chap. 15 Marketing 7e Lamb Hair McDaniel ©2004 South-Western/Thomson Learning
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1
Advertising
● U.S. advertising spending exceeds $240 billion per year ● Industry employs only 284,000
● Ad budgets of some firms exceed over $2 billion per year—over $6 million per day!
Chap. 15 Marketing 7e Lamb Hair McDaniel ©2004 South-Western/Thom.1 Advertising
Word list
Online marketing Internet advertising Target audience Broadcast media Print media Media selection Poster Billboard Outdoor display Direct mail Informative advertising Persuasive advertising Reminder advertising Lead time Classified section Recall rate Banner ad Pop-up ad
Chap. 15 Marketing 7e Lamb Hair McDaniel ©2004 South-Western/Thomson Learning
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3 Advertising Campaign
A series of related advertisements focusing on a common theme, slogan, and set of advertising appeals.
Chap. 15 Marketing 7e Lamb Hair McDaniel ©2004 South-Western/Thomson Learning
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4.1 Advertising
背景阅读 Media selection
one of the most important decisions in developing an advertising strategy is the media through which the ad transits the firm‘s message。 The media the marketer selects must be capable of accomplishing the communications objectives of informing, persuading, and reminding potential customers of the products. Market research should identify the target market and determine its size, geographic distribution and demographic characteristics and then match the advertisement and the available media with the target audience. Finally, alternative costs should be compared to determine the best possible media purchase.
Chap. 15 Marketing 7e Lamb Hair McDaniel ©2004 South-Western/Thomson Learning
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4.1 Advertising
背景 口语练习
3.4.1 do you think tv ad is the most effective form of ad? Yes, widely-used as a means for entertainment, reach vast audiences, creative use of action, color and sound 3.4.2 do you think the internet ad will be more important than other forms of ad in the future? No. less effective, recall rate only 4%, net ads are annoying, lead to radical decline of computer user’s clicking on the ads 3.4.3 will you choose a newspaper to advertise a product? No ,because not target their audience3 precisely, the life span is short, discard them quickly 3.4.4 your company has developed a new luxury toothpaste forever. You have been asked to make recommendations as how to advertise this product. What’s the target market? What media the company can choose in order to advertise this product? High quality and of different flavors, should aim at fashionable people, tv, fashion magazines, on internet, on a national Sunday newspaper. 3.4.5The major drawback of tv ad: high cost, 3.4.6Advantages of magazine ad: high-quality color reproduction, provide a permanent message, keep in home or workplace, pass along to friends 3.4.7 Do you think outdoor displays useful in promoting products? 3.4.8 What do you think are the advantages/disadvantages of radio advertising?
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