工商导论练习题12班

工商导论练习题12班
Chapter lForms of Business Organization
Multiple Choice
1．All of the following are considered disadvantages of sole proprietorships except：
a)the owner has unlimited liability b)limited skills
c)simple to establish d)limited funds
2．In (an) ______ partnership, all of the partners have unlimited liability，a)unlimited b)unrestricted c)general d)nominal
3．A ________ is a business that has one own．er
a)sole proprietorship b)partnership c)corporation d)limited partnership 4．Which of the following is the advantage of a sole proprietorship?
a)unlimited liability b)complete controlc)limited skills d)limited funds 5．The board of directors of a corporation is elected by its
a) workers b) labor union c) stockholders d) creditors
6 Jim has an idea for a new business．He wants to get started as soon as possible with a minimum amount of expense．He also wants to be his own boss，and wants to keep all of the profits he expects to earn for himself. These goals suggest that Jim would favor setting up his firm as：a
__.
c) limited liability company d)general partnership
a) public corporation b)sole proprietorship c) limited liability company d)general partnership
7．The responsibility of appointing the president and other key officers of a corporation belongs to the corporation's:
a)employees b)labor union c)board of directors d)creditors
8 Stockholders of a corporation pay personal income taxes on the ____ they receive when the corporation distributes some of its eanings.
a)interestb)dividendsc)revenued)retained eamings
9. A major advantage of franchise arrangements is that the：y
a)are very inexpensive to set up b)a11ow thefranchisee to keep all of the profit
c)give the franchisee total control over how the business is run
d)offer the franchisee a proven management style
Fill in Blanks ：
1 ．The advantages of sole propnetorships are many fold ．They are , easy to keep
operational and financial secrecy, ________ and exclusive use of profits. 2．Besides advantage，ssole proprietorships have some disadvantage，ssuch as __________ , limited access to capital, _________________ and unshared loss．
3．People who take part in the management of thefirm and therefore take unlimited 1iability are regarded as ______________________ .
4 ．The major disadvantages of a partnership are unlimited
liability ________________
and 5．A ______________ is treated like a private person under the law．It can receive，own and transfer property，enter into contracts．sue and be sued．A corporation is a ____________ .
6．____________ are owners of the business,becausethey hold shares which represent the ownership of the company.
7．Each corporation must pay a fee to get a license which is
also called . 8．People tend to set up a corporation becauseit is easy to _________ , has ______ liability, seperated ownership and management and so ．on
9 ．Franchising is a licensing agreement by which a business
a llows tosell and use its product, service
or method in retum for a royalty from the latter．
10．Proven managementstyle and name recognition are advantagesof a special form of a business called ___ ．_ True/False
1．An advantage of a parttnership over a sole proprietorship is that more than one owner can contribute funds to the firm．2．A sole proprietorship is the form of business ownership best suited to
raising large amounts of funds．
3．When stockholders of a corporation sell their stocks for more than they paid for the stocks，the difference is the stockholders'dividend ．4．Sharing profits and less contro1of the business ownership are two common disadvantages of franchising．
5．When entrepreneurs establish a busines，s they must first decide on the form of business ownership．
6．People become owners of a corporation by purchasing its stoc．k 7．Owners of a corporation can earn a return on their investment either by receiving dividends or by selling the stock．Chapter 2 Marketing
Multiple Choices ：
1．——is one of the functions of marketing．
AMarketing research BSole proprietorship CCompact replica DChronic shortage
2. The following are considered to be the functions of
marketing excep：t
A ．essence of marketing
B ．storage
C ．acquiring D. transportation
3. The marketing mix contains the following except：
A ．channels ofdistribution B．promotion C．place D．utility
4. The 4Ps stands fo：r
A．Product，Price，Psychographic，PlaceB．Product—use variables，Price．Promotion．Place
C．Product , Price，Promotion，PlaceD．Product，Problem of Continuity ，Promotion，Place
5. When identifying market segments，marketers 1ook at some variable，s the most common being:
A. geographic Variables ，demographic Variables ，psychographic Variables．pricing Variables
B ．geographic Variables ，demographic Variables ．psychographic Variables．Product-use Variables．
C. risk taking Variables ．geographic Variables ，product —use variables．grading Variables
D ．distributing Variables ，placing Variables ．demographic Variables．psychographic Variables
6. The process of accumulating and analyzing market data in order to make better decisions is called：
A ．market segmentation B．target marketing C．marketing mix strategies
D．marketing—research
7. A group of individuals with similar traits will may purchase particular products is a：
A ．common market segments B. product market C. target
market D．consumer market mix
Fill in Blanks ：
1. _____________ represents a group of people who have similar needs and wants and are believed to have interest in the same produ．cts
2. ___________ means collecting and analyzing data to identify
a market and to answer questions of the number and the location of potential customers and soon
3．Dividing a market into segments according to customer's needs，wants and interest is called _________ .
4 ．Markets may be segmented based on _______________________ , ________________ ,____________ ，_ and _________ variable．s 5. The marketers must develop a comprehensive plan covering the following major areas such as _________ , price, ______ and channels of distribution，four of which are usually called the marketing mix．
6. Marketing functions can be grouped into _____ functions (buying and selling), _____________ functions (transportation and storage) ，and。