Nokia的风险管理课题研究
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In 2019, Google Corporation announced its intelligent mobile phone operating system: Android
In 2019, Nokia Phone launched a Windows phone system
Crisis
APPLE strikes a high-end Android strike in the high-end and midrange, intrusion in the
low-end emulational mobile phone lock end
NOKIA
>$500 $300-$500 $150-$250
Nokia from brilliant trend be on the wane.
Affected by this, the company stock is currently over the years nadir.
The stock price of NOKIA
The NOKIA crisisLeabharlann situationIphone
Nokia Samsung Other brands Nokia Samsung Other brands
Nokia Samsung Other brands
Interactive/Internet Phone
Smart Phone Entertainment Phone Connecting Phone
Operational risk
Product development: Meego system and WP system series have general performance.
Risk of authorization
When the Nokia is faced with how to change time, shareholders and directors chose a Microsoft background of Stephen Elop, the Kang Peikai joined Nokia in 1980 had been kicked.
In the face of risk
Mobile phone manufacturers
increase
Symbian system lose the
advantages
Blind faith
Not having reaction
Conclusion
Where are they?
Phone Market Trend
Nokia face of possible risk response measures
Company analysis
Company strategy
Vision Corporate strategy Marketing, advertising and promotion Competitive Strategy
Targets for future growth
Capture new business opportunities, improve market leading position
Stephen Elop (President & CEO)
Company analysis
Competitive environment
European and American mobile phone is saturated The Apple market revenue soared 147% in Asia, Asian market
Crisis
When the global industry look to further increase in Nokia,
In 2019 January, the Apple Corp announced the official flag of intelligent mobile phone:iPhone
NOKIA
Background
Type: Julkinen osakeyhtiö(Public) Trade as: OMX-NOK1V,NYSE-NOK Industry: Telecommunications equipment Internet Founded: Tampere, Grand Duchy of Finland (1865)
Mobile handset plays an increasingly important role in Nokia’s product portfolio, as it represents 59% of the sales in 2000 from 54% in 2019.
Nokia has secured an operating margin of 22% in mobile handsets, the highest margin in the mobile handset industry in China, due to highly efficient operations that keep the cost down to minimum, even though intensive competition has driven the operating margin down from 24% in 2019.
Company analysis
Nokia from 2000 to 2019 has been an upward trend in market share, but slipped to amount in 2019, Saipan attractive to other manufacturers has been reduced to zero due to the emergence of intelligent systems Android and Apple
● Service
Maps and navigation Message Media software solution
Company analysis
Competitive advantage
Give up all irrelevant to the main business products Provide superior quality products and a full range of services Energy-saving phone and continuously improve product energy efficiency Will be a wide variety of mobile phones unified standard
incorporated in Nokia (1871)
Founders: Fredrik Idestam Leo Mechelin
Headquarters :Espoo, Finland
Area served :Worldwide Key people :Risto Siilasmaa (Chairman)
Development of new products, the introduction of products with new features and functionality
Market analysis
Revenue composition Cost structure
Market analysis
Risk analysis
Conceit → The Symbian mobile phone can not be put in
the low end of the market. → NOKIA research and development in Android
model. → For GOOGLE given special attention.
The creative innovator will be the final WINNER!
NOKIA’s risk management system and process.
NOKIA risk management processes
The risk management process includes the following main elements: (A) The initial information collection risk management; (B) to conduct a risk assessment; (C) Develop and implement risk management strategies and solutions; (D) monitoring and improvement of risk management.
IPHONE、 Samsung
HTC、 Samsung
Huawei
<$150
emulational mobile phone
The main risks of NOKIA Environmental risk
Industry risk：Andirod, IOS system. Competitors：Apple, Samsung, HTC, HUAWEI.
Competitive disadvantage
the policy mistakes Ignore changes in consumer demand Lack of hardware
Appearance and performance aren’t better than the popular phone activity in the market, have a sense of lack of the fashion
Market prospect forecasting error,risk alert response to market demand inadequacy, slow, progressive loss of emerging markets.
A summary of the causes
revenue accounted for 24% of Apple's total revenue As a representative of the Android system, HTC has eyes on its
own home market in Asia, and now HTC's market share in Asia is growing at twice the speed of high-speed growth
Financial analysis
Nokia’s sales in China grew 31% and its operating profit grew 26% in 2000, among which, mobile handsets contributed to 59% of the sales and 70% of the profit.
Company analysis
Product
◆ Handsets: Nokia 3310 for young people Nokia 8210 for fashion chaser Nokia 6210 WAP for business professional Nokia 7110 WAP with full Chinese interface Nokia 9210 as personnel communicator Nokia 8310, 6310 for GPRS and WAP
In 2019, Nokia Phone launched a Windows phone system
Crisis
APPLE strikes a high-end Android strike in the high-end and midrange, intrusion in the
low-end emulational mobile phone lock end
NOKIA
>$500 $300-$500 $150-$250
Nokia from brilliant trend be on the wane.
Affected by this, the company stock is currently over the years nadir.
The stock price of NOKIA
The NOKIA crisisLeabharlann situationIphone
Nokia Samsung Other brands Nokia Samsung Other brands
Nokia Samsung Other brands
Interactive/Internet Phone
Smart Phone Entertainment Phone Connecting Phone
Operational risk
Product development: Meego system and WP system series have general performance.
Risk of authorization
When the Nokia is faced with how to change time, shareholders and directors chose a Microsoft background of Stephen Elop, the Kang Peikai joined Nokia in 1980 had been kicked.
In the face of risk
Mobile phone manufacturers
increase
Symbian system lose the
advantages
Blind faith
Not having reaction
Conclusion
Where are they?
Phone Market Trend
Nokia face of possible risk response measures
Company analysis
Company strategy
Vision Corporate strategy Marketing, advertising and promotion Competitive Strategy
Targets for future growth
Capture new business opportunities, improve market leading position
Stephen Elop (President & CEO)
Company analysis
Competitive environment
European and American mobile phone is saturated The Apple market revenue soared 147% in Asia, Asian market
Crisis
When the global industry look to further increase in Nokia,
In 2019 January, the Apple Corp announced the official flag of intelligent mobile phone:iPhone
NOKIA
Background
Type: Julkinen osakeyhtiö(Public) Trade as: OMX-NOK1V,NYSE-NOK Industry: Telecommunications equipment Internet Founded: Tampere, Grand Duchy of Finland (1865)
Mobile handset plays an increasingly important role in Nokia’s product portfolio, as it represents 59% of the sales in 2000 from 54% in 2019.
Nokia has secured an operating margin of 22% in mobile handsets, the highest margin in the mobile handset industry in China, due to highly efficient operations that keep the cost down to minimum, even though intensive competition has driven the operating margin down from 24% in 2019.
Company analysis
Nokia from 2000 to 2019 has been an upward trend in market share, but slipped to amount in 2019, Saipan attractive to other manufacturers has been reduced to zero due to the emergence of intelligent systems Android and Apple
● Service
Maps and navigation Message Media software solution
Company analysis
Competitive advantage
Give up all irrelevant to the main business products Provide superior quality products and a full range of services Energy-saving phone and continuously improve product energy efficiency Will be a wide variety of mobile phones unified standard
incorporated in Nokia (1871)
Founders: Fredrik Idestam Leo Mechelin
Headquarters :Espoo, Finland
Area served :Worldwide Key people :Risto Siilasmaa (Chairman)
Development of new products, the introduction of products with new features and functionality
Market analysis
Revenue composition Cost structure
Market analysis
Risk analysis
Conceit → The Symbian mobile phone can not be put in
the low end of the market. → NOKIA research and development in Android
model. → For GOOGLE given special attention.
The creative innovator will be the final WINNER!
NOKIA’s risk management system and process.
NOKIA risk management processes
The risk management process includes the following main elements: (A) The initial information collection risk management; (B) to conduct a risk assessment; (C) Develop and implement risk management strategies and solutions; (D) monitoring and improvement of risk management.
IPHONE、 Samsung
HTC、 Samsung
Huawei
<$150
emulational mobile phone
The main risks of NOKIA Environmental risk
Industry risk：Andirod, IOS system. Competitors：Apple, Samsung, HTC, HUAWEI.
Competitive disadvantage
the policy mistakes Ignore changes in consumer demand Lack of hardware
Appearance and performance aren’t better than the popular phone activity in the market, have a sense of lack of the fashion
Market prospect forecasting error,risk alert response to market demand inadequacy, slow, progressive loss of emerging markets.
A summary of the causes
revenue accounted for 24% of Apple's total revenue As a representative of the Android system, HTC has eyes on its
own home market in Asia, and now HTC's market share in Asia is growing at twice the speed of high-speed growth
Financial analysis
Nokia’s sales in China grew 31% and its operating profit grew 26% in 2000, among which, mobile handsets contributed to 59% of the sales and 70% of the profit.
Company analysis
Product
◆ Handsets: Nokia 3310 for young people Nokia 8210 for fashion chaser Nokia 6210 WAP for business professional Nokia 7110 WAP with full Chinese interface Nokia 9210 as personnel communicator Nokia 8310, 6310 for GPRS and WAP