高中英语 UnitAdvertisingrar Word power

感顿市安乐阳光实验学校Word power & Grammar and usage
Ⅰ.单词拼写
1．The Internet allows us to make various comparisons before
________(购买)a car.
2．The committee has ________(推荐)that the training program be improved.
3．I'm sure he can give us some really good ________(建议)on self­defense.
4．The ________(设计者)from Europe and our company designed our products through joint efforts.
5．No grammar book is more popular than this one with ________(高年级的)high school students.
6．I was ________(大为惊奇的)at the brilliant undersea scenery created by computer animation(动画制作)．
7．The book has been selling like hot cakes.The ________(人)are going to reprint it.
8．We must pass an ________(智力)test before being hired by the boss.
9．During his election ________(运动)he promised to put the economy back on its feet.
10．The conference played an important role in ______(促进)the international cooperation.
Ⅱ.单项填空
1．In preparing scientific reports of laboratory experiments，you should ________ your findings in logical order and clear language.
A．write B．raise
C．present D．put
2．(2013·浙江高考)Eye doctors recommend that a child's first eye exam ________ at the age of six months old.
A．was B．be
C．were D．is
3．The bank has ________some property on which to construct a new building.
A．paid B．purchased
C．invested D．approached
4．If you________faults but you still want the bicycle，ask the shop
assistant to reduce the price.
A．come across B．care about
C．look for D．focus upon
5．—I don't want to draw any more.
—Are you ________ drawing?
—Of course not.I am just ________ it today.
A．tired of；tired with B．tired of；tired of
C．tired with；tired of D．tired from；tired with
6．Our teachers always tell us to believe in ________ we do and who we are if we want to succeed.
A．why B．how
C．what D．which
7．He paused to ________ his notes，and then proceeded with his questions according to his notes.
A．take B．consult
C．make D．refer
8．We are said to be living in________Information Age，________time of new discoveries and great changes.
A．an；the B．/；the
C．/；a D．the；a
9．After the ________ journey from Jiuzhaigou，Tom returned home，________.
A．amazing；excited B．amazing；excitedly
C．amazed；excited D．amazing；exciting
10．Rather than ________ on a crowded bus，he always prefers
________a bicycle.
A．ride；ride B．riding；ride
C．ride；to ride D．to ride；riding
11．Tom told us that he ________ born in 1976.
A．was B．had been
C．is D．has been
12．My mother told me that practice ________ perfect.
A．made B．had made
C．has made D．makes
13．(2013·张家港高一调研)I don't know ________.
A．what was the matter outside
B．what the matter outside is
C．what was happened outside
D．what had happened outside
14．He was ________ a gold cup for his excellent performance as a reward.
A．given B．won
C．gained D．presented
15．—Have you seen my pen?
—Pardon?
—I asked ________ you had seen my pen.
A．if B．that
C．what D．which
Ⅲ.完形填空
(2013·常州高一检测)When I was twelve years old，I went with my dad to his office－a car showroom.I was wandering around and I saw a(n)__1__ woman with a child in her arms standing outside the showroom.Her clothes looked old and a little dirty.I saw that she was __2__，so I told my father about that.Then my father went out and __3__ the woman to come into the showroom.He __4__ her some water and then asked her what was __5__ and why she was crying.
The woman said that her husband had __6__ some months ago and that she didn't have anyone else in her family who could __7__ her.She did some manual labor(体力活)to __8__ some money to take care of her daughter.But she was __9__ for the last three days and was unable to go to work.Now she didn't have anything to __10__.While she was relating this __11__ to my father，she was unable to __12__ her emotions and started crying again.My father and I were __13__ moved after hearing her story.
It was time for lunch，so we got some __14__ for her and her baby to eat in a restaurant.My father then took them to the nearest hospital for her to be __15__ as she did not seem to be very well.On the way，we bought her a bag of wheat from the __16__.My father also gave her some money __17__ we left her.The lady was so __18__.
It is eight years later，but that event is still so __19__ in my mind.My father's kindness to that woman __20__ me quite a lot.And since then，I have decided to try and follow a similar path and serve others.
1．A.poor B．beautiful
C．kind D．honest
2．A.jumping B．thinking
C．laughing D．crying
3．A.begged B．ordered C．asked D．warned 4．A.showed B．offered C．lent D．sold 5．A.new B．true C．right D．wrong 6．A.stopped B．died C．started D．arrived 7．A.help B．raise C．call D．meet 8．A.cost B．spend C．earn D．save 9．A.worried B．sick C．humorous D．selfless 10．A.catch B．buy C．miss D．eat 11．A.difference B．lie C．story D．joke 12．A.control B．affect C．follow D．finish
13．tely B．lightly
C．finally D．deeply
14．A.water B．food
C．money D．time
15．A.changed B．removed
C．operated D．treated
16．A.entrance B．studio
C．market D．concert
17．A.before B．since
C．after D．because
18．A.devoted B．peaceful
C．painful D．grateful
19．A.strange B．fresh
C．possible D．normal
20．A.interested B．puzzled
C．inspired D．surprised
Ⅳ.阅读理解
(2013·浙江高考)No one knows for sure when advertising first
started.It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them.That led to the concept of specialization，which means that people would specialize，or focus，on doing one specific job.
Let's take a man we'll call Mr.Fielder，for example.He did everything connected with farming.He planted seeds，tended the fields，and harvested and sold his crops.At the same time，he did many other jobs on the farm.However，he didn't make the bricks for his house，cut his trees into boards，make the plows(犁)，or any of the other hundreds of things a farm needs.Instead，he got them from people who specialized in doing each of those things.
Suppose there was another man we shall call ing what he knew about farming and working with iron，Mr.Plowright invented a plow that made farming easier.Mr.Plowright did not really like farming himself and wanted to specialize in making really good plows.Perhaps，he thought，other farmers will trade what they grow for one of my plows.
How did Mr.Plowright let people know what he was doing? Why，he advertised，of course.First he opened a shop and then he put up a sign outside the shop to attract customers.That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door.It was probably all the information people needed to find Mr.Plowright and his really good plows.
Many historians believe that the first outdoor signs were used about five thousand years ago.Even before most people could read，they understood such signs.Shopkeepers would carve into stone，clay，or wood symbols for the products they had for sale.
A medium，in advertising talk，is the way you communicate your message.You might say that the first medium used in advertising was signs with symbols.The second medium was audio，or sound，although that term is not used exactly in the way we use it today.Originally，just the human voice and maybe some kind of simple instrument，such as a bell，were used to get people's attention.
A crier，in the historical sense，is not someone who weeps easily.It is someone，probably a man，with a voice loud enough to be heard over the other noises of a city.In ancient Egypt，shopkeepers might hire such a person to spread the news about their products.Often this earliest form of advertising involved a newly arrived ship loaded with goods.Perhaps the crier described the goods，explained where they came
from，and praised their quality.His job was，in other words，not too different from a TV or radio commercial in today's world.
1．What probably led to the start of advertising?
A．The discovery of iron.
B．The specialization of labor.
C．The appearance of new jobs.
D．The development of farming techniques.
2．To advertise his plows，Mr.Plowright ________.
A．praised his plows in public
B．placed a sign outside the shop
C．hung an arrow pointing to the shop
D．showed his products to the customers
3．The writer makes up the two stories of Mr.Fielder and Mr.Plowright in order to ________.
A．explain the origin of advertising
B．predict the future of advertising
C．expose problems in advertising
D．provide suggestions for advertising
4．In ancient Egypt，a crier was probably someone who ________.A．owned a ship
B．had the loudest voice
C．ran a shop selling goods to farmers
D．functioned like today's TV or radio commercial 5．The last two paragraphs are mainly about ________. A．the history of advertising
B．the benefits of advertising
C．the early forms of advertising
D．the basic design of advertising。