2019-2020学年北师大版英语必修4:Unit10Lesson4Advertisements课后巩固提升含答案

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北师大课标版高中英语必修4Unit 10 Lesson4(共17张PPT)

北师大课标版高中英语必修4Unit 10  Lesson4(共17张PPT)
家法规和甲
I
Lead-in
Let’s enjoy an advertisement!
Step II Reading
Task 1
Read the text and list the advantages of each gadget.
Mini Camera
• no bigger than a credit card • convenient • reliable • easy to use • has an automatic focus and flash • made from an attractive and strong
1. have no wires
fantastic 2. you can go up to 60
metres away from
exciting the radio or TV excellent 3. signals go through
glass ,doors and walls 4. value at:₤80.45
Lesson 4 Advertisements
大 学 生 就 业 实习协 议书模 板 甲 方 :(实 习 单 位) 乙 方 :学 院
实 习 学 生 姓 名学历 专业
为 明 确 实 习 大学生 与实习 单位的 权利与 义务,根 据国家 法律、 法规以 及有关规定,甲 乙 双 方 按 照 自愿、 平等的 原则,协 商一致 ,签订如 下协议 : 一、实习期限
Step III Post-reading
Layout of an advertisement
• Title • The problem and the solution(祈使句或疑问句) • The advantages (name, function, material)

北师大课标版高中英语必修4Unit 10 Lesson4共31张

北师大课标版高中英语必修4Unit 10 Lesson4共31张

to problems.
02
It mentions the a
as well as the
usage of the product.
At last, it tells you the p
and
how you can buy it.
03 04

Do you find housework tiring and boring? Are you worried
Adjectives
Adverbs&Noun
s
Phrases
gorgeous, compact( 袖珍的 ), remarkably 显著 empower( 使自主)
new, fashionable, stylish,

your learning; the
fantastic, cheap,
completely (完 latest edition; an
II. From the sentence level:
Read & analyze: What types of sentences are used in
advertisements?
Give some examples.
1. Q ______; 2. S ______ sentences; 3. I ______ sentences; 4. Sometimes, you may just use some w_____ or
attractive strong
attractive
useful
satisfied

Feline Floor Cleaners
perfect practical

北师大版高一英语必修4unit10 lesson4

北师大版高一英语必修4unit10 lesson4

全国中小学“教学中的互联网搜索”优秀教学案例评选教案设计一教学课题版本: 北师大版面向: 高一学生章节: 英语必修四Unit 10Money Lesson 4 Advertisements课型: 阅读课第一课时二设计意图本次课的教学设计主要围绕培养以学生为主体,小组合作, 自主探究的新课程学习理念展开, 通过本次课的学习,培养学生初步读写文章的能力和语言综合运用能力.通过多媒体图片的导入, 为学生创设良好的教学情境,激发学生的学习兴趣,优化教学过程.让学生通过观察和体验,自主理解文本内容,探究和领悟所学文章的语言特点与篇章结构。

利用小组收集材料的方式形成对关注广告的兴奋点,展开有信息沟的讨论介绍。

自然过渡到写作,把总结出的语言知识和语言结构运用到口语和写作中去。

三教材分析Advertisements是北师大版必修四第10单元的第4课,这篇文章与以往的文章有所不同,并不是一个完整的篇幅,而是分为4部分介绍4种不同的商品,同时引入与广告相关的词汇,并了解广告文体的写作特点,是一篇典型的信息输出载体课。

通过学习阅读策略和广告文体的特点,以训练阅读技能为主,听说能力为辅,最终以写作为途径,解决一个实际问题,本节课的中心任务是Write an advertisement。

《高中英语新课程标准》明确指出:“高中英语课程要有利于学生优化英语学习方法,使他们通过观察、体验、探究等积极主动的学习方法,充分发挥自己的学习潜能,形成有效的学习策略,提高自主学习的能力。

” 结合我所教学生英语基础与能力较弱的实际,本课时我利用整体阅读教学法,“任务型”活动和多媒体辅助教学等方法组织指导学生理解课文,提高阅读技能,同时根据学生的层次不同,划分不同的任务,由浅入深,循序渐进,使每个教学环节尽量符合多数学生的认知水平,力争全班绝大多数同学都能积极参与课堂活动。

四教学目标1.语言知识目标1)学习掌握一些与广告有关的新词汇2) 学会运用广告里的形容词2.能力目标1)通过阅读区别主观评价和客观事实。

北师大课标版高中英语必修4Unit 10lesson4 (共16张PPT)

北师大课标版高中英语必修4Unit 10lesson4  (共16张PPT)

Reading Tasks
• Read the 4 advertisements and find out product facts and product opinions separately.
Mini camera
Facts
1. The advanced 1001ix
2. No bigger than a credit card 3. Has an automatic focus and flash
Feline Floor Cleaners
Facts
1. made from good quality material plete set for only 5.99 pound
Opinions
perfect, practical easy to wash, cheap
Now, suppose we were advertising products , what should we tell our customers?
maths is very(tired/ tiring). 3. I don’t find football very(excited/ excitering). I only get
(excited /excitering) when I watch the World Cup. 4.The president said in the news that he was very
Unit 10 lesson4 Advertisements
Teaching Objectives
• To make students understand the 4 advertisements
• To make students identify facts and opinions from advertising words

【精品推荐】2019-2020学年北师大版高中英语必修四配套课件:Unit 10 Money period 4

【精品推荐】2019-2020学年北师大版高中英语必修四配套课件:Unit 10 Money period 4

• (2)v.给……洗澡;洗澡
• Mother had to bath the baby in the sink. • 妈妈不得不在盆里给孩子洗澡。 • He can't see you now;he's bathin拓展】
• have a bath 洗澡 • take a bath 洗澡 • bathe v.洗澡;游泳
•Period Four Lesson 4
• Ⅰ.单词识记 • 1._______p_ra_c_ti_ca_l____adj.实际的;实用的 • 2._______u_s_el_e_ss_____adj.无用的;无效的 • 3._______fr_e_ed_o_m_____n.自由
automatic
• 【完成句子】 • (1)我将洗个热水澡,然后上床睡觉。
• I shall __________ and then go to bed. • (2)沐浴在阳光里,我们跳呀,欢呼着。 • _______,we jumped and cheered with joy. • 【答案】(1)have a hot bath (2)Bathed in
• 4.You can buy ________ at a price of £5.99.
• A.a remote headphone • B.a mini camera • C.a floor cleaner
• Careful reading:Read the passage on Page 14 and tell the following statements True (T) or False (F).
• 12.________________n.焦点;中心
• Ⅱ.短语天地

北师大课标版高中英语必修4Unit 10lesson4(共36张PPT)

北师大课标版高中英语必修4Unit 10lesson4(共36张PPT)

simile (明喻) personification(拟人)
metaphor(暗喻) pun(双关)
hyperbole(夸张)
parallelism (排比)
rhetorical question (反问) irony (反语)
rhyme (押韵)
Taste its strong atmosphere of milk, just like silk fly around you.
Billboard Advertisement
Show Window Advertisement
Neon Sign Advertisement
TV Advertisement
Sample: McDonald’s- Archenemies.
麦当劳萌趣广告---对手么么哒。
Language Attraction 文字诱惑篇
即使每人每天一百多美元,我们那令人终生难忘的极富刺激的旅行仍然便宜。
4. Simple Sentences
eg1. Coca-Cola is it. 还是可口可乐好!
eg2. Fresh Up With Seven-Up. 饮七喜,添精神。
eg3. Introducing FITNESS magazine. It’s about health,it’s about exercise,it’s about your image, your energy, and your outlook. 向您推荐《健康》杂志:关注健康,锻炼,形象,精力,展望。
Not all cars are created equal.
(Mitsubishi日本“三菱”汽车)
并非每辆车都生而平等。
该广告口号运用了修辞手法仿拟,模仿美《独立宣言》 “All men are created equal” (人类生而平等),突出 了三菱汽车的卓越品质,能够让广告受众耳目一新。

北师大课标版高中英语必修4Unit 10Lesson 4 (共25张PPT)

北师大课标版高中英语必修4Unit 10Lesson 4 (共25张PPT)

Step 3 : Add opinions by using adjectives.
Here is a ______ solution. These ________ earphones from beats is wireless and has a _______ design fixed to ears. With these ______ earphones, You can enjoy your ______ music while doing ______ sports. You don’t have to worry about sweat. You can go up to 10 meters away from your phone. The signals (信号) can go through glass, doors and even walls . These ________ headphones give you top quality sound. —— ________ value at: $99.95.
facts
It is no bigger than a credit card. It has automatic focus and flash
It’s also made from a strong material. Cost :$199.99
size function material price
These earphones from beats is wireless and has a design fixed to ears. With these earphones, You can enjoy your music while doing sports. You don’t have to worry about sweat. You can go up to 10 meters away from your phone. The signals (信号) can go through glass, doors and even walls . These earphones give you top quality sound. Value at: $99.95.

北师大课标版高中英语必修4Unit 10lesson4PPT课堂课件(26页)

北师大课标版高中英语必修4Unit 10lesson4PPT课堂课件(26页)
Advertisements often exist in the forms of videos and pictures.
Where can you find advertisements?
in the newspaper, in the magazine, on the internet, on TV, on the bus or the train, on the wall, on the door...almost everywhere
theory, true. • (e.g. has an automatic focus)
北师大课标版高中英语必修4Unit 10lesson4PPT课堂课件(26页)( -精精品品PP)T课件
北师大课标版高中英语必修4Unit 10lesson4PPT课堂课件(26页)( -精精品品PP)T课件
Lesson 4 Advertisements
Objectives
a. To get specific information of the four advertisements.
b. To learn to tell opinions from facts in advertisements.
Product
Opinions
Facts
Special Earrings
attractive,
1. gold earrings 2. used in many noisy
useful,
situations
Feline Floor Cleaners
perfect, practical, easy, cheap
Product
Opinions
Facts

最新-高一英语 Unit10 Lesson4 Adverts课件 北师大版必修4 精品

最新-高一英语 Unit10 Lesson4 Adverts课件 北师大版必修4 精品

3. In which area has soil erosion almost destroyed farming land?
In some areas in Shanxi Province
4. What can people do to help stop soil erosion?
Plant trees
forest plantation Hope Project the disabled a charity
hospital
Orphanage(孤儿院 ) home for the aged beggars
Homework: writing
----an environmental report
Make a survey about the local environment you live in. And think about what you and your friends can do to improve it?
F 1. With the money of selling trees , farmers can buy goods or services.
T 2. Jiuchengong Valley has been changed into a green homeland.
NI 3. Now government has taken measures to make everyone buy a young tree with 5 yuan.
Task 5: Vocabulary learning
Read these words together approximately, soil, contain, remove, erosion, view, crops, puzzled

北师大课标版高中英语必修4Unit 10Lesson4 (共24张PPT)

北师大课标版高中英语必修4Unit 10Lesson4 (共24张PPT)
They are also useful in noisy situations.
Customers would be satisfied with them!
Read to find: Facts & ~Op~in~i~on~s It is no bigger than a
Facts
credit card! It has an automatic
They are gold and attractive.
They are also useful in noisy situations.
Customers would be satisfied with ns
introduction, feelings/ thoughts, won’t change different, adj.
Mini
focus and flash.
Camera
It is convenient and
Opinions
reliable.
It is really easy to use.
Read to find: Facts & O~p~in~io~n~s
If you are asked to design an advertisement,
HerReeaardeysotomteryprtohdeucts andevedrttiosinbge dbeussiignneesds.?
I Want to Kiss You
The Future Apartment in BJ
You Are More Attractive
When you use a mobile while driving, your head is somewhere else

北师大课标版高中英语必修4Unit 10lesson4(共23张PPT)

北师大课标版高中英语必修4Unit 10lesson4(共23张PPT)

strong
4. made from titanium
Walkabout Headphones
fantastic, exciting, new, Excellent,
1. have no wires or ca bles 2. signals go through glass or wooden door s and walls 3. excellent value at: ₤80.45
Ⅱ. Writing. Now please write adverts in groups following these stages:
1. Make notes about the gadgets. 2. Note down any adj. which you can use to make the gadget seem even better. (e.g. amazing, attractive, automatic, brilliant, cheap, compact, convenient, durable, easy, exciting, fantastic, modern, perfect, relaxing, reliable, useful) 3. Use the notes and techniques to write an advert. Don’t forget to add some linking verbs.
Product Opinions
Facts
Earplug Eaห้องสมุดไป่ตู้ rings
attractive,
1. gold earrings 2. used in many differ
useful,

北师大课标版高中英语必修4Unit 10Lesson4 (共28张PPT)

北师大课标版高中英语必修4Unit 10Lesson4 (共28张PPT)
明朝未及,我只有过好每一个今天,唯一的今天。
昨日的明天是今天。明天的昨日是今天。为什么要计较于过去呢(先别急着纠正我的错误,你确实可以在评判过去中学到许多)。但是我发现有的人过分地瞻前顾后了。为 何不想想“现在”呢?为何不及时行乐呢?如果你的回答是“不”,那么是时候该重新考虑一下了。成功的最大障碍是惧怕失败。这些句子都教育我们:不要惧怕失败。如 果你失败了他不会坐下来说:“靠,我真失败,我放弃。”并且不是一个婴儿会如此做,他们都会反反复复,一次一次地尝试。如果一条路走不通,那就走走其他途径,不 断尝试。惧怕失败仅仅是社会导致的一种品质,没有人生来害怕失败,记住这一点。宁愿做事而犯错,也不要为了不犯错而什么都不做。不一定要等到时机完全成熟才动手。 开头也许艰难,但是随着时间的流逝,你会渐渐熟悉你的事业。世上往往没有完美的时机,所以当你觉得做某事还不是时候,先做起来再说吧。喜欢追梦的人,切记不要被 梦想主宰;善于谋划的人,切记空想达不到目标;拥有实干精神的人,切记选对方向比努力做事重要。太阳不会因为你的失意,明天不再升起;月亮不会因为你的抱怨,今 晚不再降落。蒙住自己的眼睛,不等于世界就漆黑一团;蒙住别人的眼睛,不等于光明就属于自己!鱼搅不浑大海,雾压不倒高山,雷声叫不倒山岗,扇子驱不散大雾。鹿 的脖子再长,总高不过它的脑袋。人的脚指头再长,也长不过他的脚板。人的行动再快也快不过思想!以前认为水不可能倒流,那是还没有找到发明抽水机的方法;现在认 为太阳不可能从西边出来,这是还没住到太阳从西边出来的星球上。这个世界只有想不到的,没有做不到的!不是井里没有水,而是挖的不够深;不是成功来的慢,而是放 弃速度快。得到一件东西需要智慧,放弃一样东西则需要勇气!终而复始,日月是也。死而复生,四时是也。奇正相生,循环无端,涨跌相生,循环无端,涨跌相生,循环 无穷。机遇孕育着挑战,挑战中孕育着机遇,这是千古验证了的定律!种子放在水泥地板上会被晒死,种子放在水里会被淹死,种子放到肥沃的土壤里就生根发芽结果。选
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Lesson4 Advertisements课后篇巩固提升一、选词填空1.value和valuablea.Most parents know the of good education.information on the Internet.2.satisfaction,satisfied和satisfyinga.We enjoyed a meal in Xianquan Hotel.b.She is with what she has got.from being a teacher.’t sure what to do.Scott wasn’t .2.Smoking makes you ill.It costs a lot,.be asked what type of printer you have.’t like the climate and I don’t like English food ./and a great friend.1.a.He brought us a piece of news.(shock)2.a.China is a country.(develop)country.(develop)3.a.The film is very .(bore)at the film.(bore)4.a.What he said was .(inspire)by what he said.(inspire)5.a.The book is full of stories about his childhood.(amuse)for hours.(amuse)Revolutionary TV EarsheadsetTV Ears has helped thousands of people with various degrees of hearing loss hear the television clearly without turning up the volume(音量) and now it’s better and more affordable than ever!With TV Ears wireless technology,you set your own headset volume,while other TV listeners hear the television at a volume level that’s comfortable for them.You can even listen through the headset only and put the TV on mute(静音) if the situation calls for a quiet environment—maybe the baby is sleeping.Or perhaps you are the only one who is interested in listening to the ballgame.TV Ears patented technology includes a revolutionary noise reduction ear tip,not used in any other commercially available headset.This tip reduces outside noise so that television dialogue is clear and understandable.Get the technology that has proven to help the most demanding customers.That’s why TV Ears has earned the trust and confidence of audiologists(听觉学家)nationwide as well as world-famous doctors.Risk Free Trial!TV Ears comes with a 30-day risk free trial.Special Offer—Now $59.95.If you’re not satisfied,return it.Money-back guarantee!Call now!800-123-7832 Ears helps you .A.improve your sleeping qualityB.listen to TV without disturbing othersC.change TV channels without difficulty,戴上这种耳机,你能设置自己耳机的音量而不会干扰他人。

2.What makes TV Ears different from other headsets?A.It can easily set TV on mute.B.Its headset volume is adjustable.C.It has a new noise reduction ear tip.D.It applies special wireless technology.3.This advertisement is made more believable by .ing recommendationsB.offering reasons for this inventionC.providing statistics“Doctor Recommended TV Ears!”和“Customer Recommended TV Ears!”两项内容可判断出,这则广告令人更加感到可信是因为采用了推荐的方式。

五、七选五阅读理解Life in the late 21st century will be different from that nowadays,because many changes will take place then,but what will the changes be?1.There will be more and more people in the world and most of them will live longer than today.Computers will be much smaller and more useful;and there will be at least one in every home.2.People will work fewer hours than they are doing now.They will have more free time for sports,watching TV and traveling.Traveling will be much cheaper and easier.3.4.More land will be used for building new towns and houses.Then there will be less room for cows and sheep,so meat will be more expensive.Maybe no one will eat it everyday,instead they eat more vegetables and fruit.Maybe people will be healthier thanks to that.Work in the future will be different,too.5.Because of this,many people will not have enough work to do.This will be a problem.A.The population is growing fast.B.Robots are most useful in the future.C.There will be changes in our food,too.D.Dangerous and hard work will be done by robots.E.The population is becoming smaller and smaller.F.And more people will go to other countries for holidays.Hearing is very important to all of us.We can hear beautiful music,nice songs of birds,the laughter of people or other different kinds of sounds in the world with 1.(we) ears.So we must try to protect our ears.The following will tell you 2.to protect ears.3.(listen) to loud music a lot can be bad for ears,especially when headphones4.(use).So turn down the volume when you’re wearing headphones or try not to wear headphones.You should give your ears a rest if you like wearing headphones.Before 5.(swim),remember to put earplugs into your ears or wear a swim hat to stop water 6.(get) into your ears.If you are going to a concert,wear earplugs to protect your ears 7.the terrible music! In fact,special earplugs can 8.(make) for you if you go to concerts a lot or if you are a musician yourself.See a doctor if your ears hurt.9.(take) some medicine if the doctor asks you to do so.Follow the advice above now 10.you won’t be saying “What?” when you2.how3.Listening4.are used5.swimming6.getting7.from/against8.be made9.Take10.and七、短文改错导学号76234004My mother is a teacher,and she is also a great mother.She tries to do that she can help me with my study and my life.She often tells me to work hardly and to be honest.Without his help,I can’t grow healthily.My mother is very busy.But every morning,she gets up early to make breakfast.She takes good caring of me.One midnight,I have a high fever.She was very worrying and took me to the hospital at once and was stayed with me all the time.Two days later,I felt better but she fell ill.I was truly sorry with that.For my mother,I’ll do my best to be the good child.I’ll love her forever.My mother is a teacher,and she is also a great mother.She tries to do。

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