Unit 8 Advertising
商务英语谈判 unit 8
Part Five
Assignment
Designing an Advertisement
Work in groups of 5-6. Dream up a great new product that you’d like to advertise and choose an effective advertising medium. Consider the following aspects:
software, etc. to improve your presentation.
05
Listen to each group’s presentation. The whole class will vote for the most innovative product and the most creative ad.
• What product do you want to sell, which isn’t yet generally available?
• What is the advertising medium to be used? • Why do you choose this advertising
• How many types of advertisement do you know? What are they? Raise examples.
• What are the advantages and disadvantages of each type?
Choosing Media
Work in groups. Discuss the following points and prepare to report to the class.
Unit 8 advertising
• Promotions are also held in physical environments （实体环境） at special events such as concerts, festivals, trade shows, and in the field such as in grocery or department stores. Interactions（相互作 用） in the field (i.e., grocery and department stores), allow customers to purchase the brand or product immediately. The interactions among the brand and the customer are performed by brand ambassadors （大使） or promotional models that represent the products and brands in physical environments.
websites or text messages.
• Commercial advertisers often seek to generate increased consumption of their products or services through “branding”, which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA)（公益广告）.
上海新世纪版高二上册英语Unit8 Advertisingreading素材S2A
依托课文情境提高语言点教学有效性--- Unit 8 What is Advertising 教学反思市八中学王萍效率课堂呼唤：张驰得法、疏密得当、错落有致的课堂节奏及密切联系课文的教学方法。
新英语课程标准对于课堂教学节奏的要求似乎是“快”。
事实上课堂教学中，如果疏而不密，学生就因过于松弛分散了注意力，则不能达到预期的效果并且阻碍学生认知水平的发展。
但是，我个人认为这个“快”又是相对的，也需要“慢”。
如果教学节奏密而不疏，学生就因长时间紧张造成疲劳，产生抑制。
盲目追求过快的节奏，学生的各种感观难以对其充分感知。
容易使学生的思维跟不上教学的进程，思维无法拓展，造成“消化不良”，效果适得其反。
我想这就要求教师有效把握教学内容和目标、灵活运用各种教学方法，并根据学生课堂表现调控课堂节奏。
并且在教学中密切联系课文，做到不脱离课文纯粹的讲解语法点。
因此，在平时的课堂设计和实施中，我也注意在这方面进行一定的探索和实践。
现以此次研讨课为例，简要对自己在课堂教学节奏设计和把握上的一些反思。
一、有效把握教学内容和目标，合理设计课堂节奏设计理念：根据课类型的不同以及同一课堂中不同环节目标的不痛，课堂的节奏也应是不同的。
在复习旧知识或新课的导人时，我认为，不管是在语言操练形式的转换或教学中的过度和衔接，教学环节的变替，应力求简洁、明快、紧凑。
浅易的内容，教师可简略的讲，节奏宜快，还可以“跳跃”，让学生不感到拖沓，不感到厌烦。
尤其是教师发出指令、评价性语言等更应简化语言、加快语速。
而对于教材的重点难点教学节奏宜缓，缓而不松．疏而不虚，多层次、小台阶分步训练。
让学生有充分的时间去动脑筋思考、理解消化。
这样的教学节奏，高低起伏，张驰得当，有利于集中学生注意力，提高课堂教学效果。
教学实践：每年高考阅读理解题、完形填空等题型都会碰到一些生词，有些生词往往是完形填空、阅读理解题得分的障碍，因此在平时教学中，指导学生阅读时进行猜词就显得十分必要。
[课件]Unit 8 advertisingPPT
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Advertising
• Advertising or advertizing in business is a form of marketing communication used to encourage, persuade, or manipulate(操 作） an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to （有关于）a commercial offering, although political and ideological（意识形态的） advertising is also common. This type of work belongs to a category（类别） called affective labor.
websites or text messages.
• Commercial advertisers often seek to generate increased consumption of their products or services through “branding”, which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA)（公益广告）.
Unit 8 Advertising
Unit 8 AdvertisingNew words and expressions1.economic---adj. 经济的（置于名词前）economical---adj. 节约的;节俭的economy---n. 经济economics---n. 经济学economist---n.经济学家economic policy / development / state / situation / impact / growthan economical car 廉价实用的汽车an economical womanpromote the development of economyAs the _____ center of China, Shanghai is making efforts to attract more ______and playing an important part in developing the global _______ .2.direct---adj. ( indirect )It is generally believed that he is very open and direct.他很坦白直率He is said to have had direct contact with his colleagues yesterday.--- v. 监督；指导；管理It was the fifth time that he ___________ ( direct ) the construction of the new stadium.人们普遍认为他有管理大公司的能力。
It is generally believed that he has the ability to direct a big company.directly---adv. 笔直地；直接地；立刻The moment he heard the bad news , he went directly to his office.He is directly responsible for the project.We settled down to doing thee experiment directly we seated ourselves in the lab.direction---n. 方向；监督；指示（directions ）in the direction of….from all directionsunder the direction of sb. / under one’s directionfollow the directions for the use of the medicine.3.advertiser---刊登广告者; 广告者advertising---n. ( u. ) 广告（业）the economic impact of advertisingadvertisement---n.put an advertisement for a new car in the newspaperadvertise---vt.做广告advertise one’s houses / mass merchandisers / machines / services他们在报纸上为新产品做广告。
英语高二年级第一学期Unit 8 Advertising_课件1-新世纪版
and scientific data.
1. 目前的经济形势确实让人们忧心忡忡。 ( economic )
2. 在很大程度上，他的成功于他的家庭背景 有着直接的关系。（ extent ）
direction follow the directions for the use of the
medicine.
3. spoil---vt. 搞坏；弄糟; 宠坏；溺爱 spoiled/spoiled ; spoilt/spoilt ; spoiling
The bad news ___________ ( spoil ) my holiday so far.
7. take…into account / consideration 重视；考虑
当我们接受任务时，最重要的是要考虑周全。
When we accept the task, what matters is that we should take everything into account.
6. first of all 首先，最重要的( above all )
First of all, we should cater to students’ particular needs.
First of all , the reason why I choose the house is that it is convenient to the underground station.
Advertising
Word Study
1. economic---adj. 经济的（置于名词前）
英语高二年级第一学期Unit 8 Advertising_教案4-新世纪版
Unit 8 AdvertisingPeriod 3【教学目标】1．掌握过去分词作表语及宾语补足语的用法，并复习不定式及现在分词作表语及宾语补足语的用法，并能在真实的语境中熟练地应用这一语法结构。
2．了解广告的相关知识，能归纳总结成功的广告所必备的要素。
3．能谈论自己喜欢或不喜欢的广告并说明原因。
4．能自己做一些简单的广告设计。
【教学重难点】1.关键词◆语言知识类：by means of , recognize , to an extent , first of all , identify , in question , meet the needs of , take…into account , fall , ill, intend , make use of , back up , quote , add…to , Reach the expected goal, potential, be related to, cater to, be highly culture-conscious, carry out, spoil.◆交际功能类1) 广告类型：TV/radio advertising, TV/radio commercials, newspaper/magazine advertising, mail advertising, billboard advertising, bills and posters, Internet advertising, neon sign, show window advertising, Sandwich board.2) 一些著名商品名称：Kodak, Nike, Adidas, Coca-Cola, McDonald’s, KFC, NOKIA, Sprite, Samsung, Motorola, Pepsi, Nescafe, Motorola, Toshiba, IBM, Intel, Panasonic, Lenovo, Philips, Toyota, Maxwell coffee3) 广告中所用的修辞方法：simile(明喻), metaphor（暗喻） personification（拟人）, pun（双关）, hyperbole（夸张）, parallelism排比）, rhetorical question (反问), irony(反语), rhyme(押韵)2．功能：To learn how to recommend sth to a customer and to learn how to persuade someone to buy sth.●They’re very good for the price.●How do you like this pattern?●It wears well and keeps its shape.●It’s the latest and it’s very popular.●It’s very durable.●I’m sure you will find this one very satisfactory.●Come on. Take it!●I think it’s well worth the money.●Go for it!●If I were you, I would certainly take it.●You won’t be disappointed.●I can assure you of its qualify.2.语法点：本课语法教学重点是学过去分词作表语及宾语补足语的用法。
英语高二年级第一学期Unit 8 Advertising_教案5-新世纪版
Unit 8 Advertising【教学目标】1．To help students get a general idea of the text.2．To discuss the impact of advertising on people’s daily lives.3．To help students to be rational in selecting products.4．To motivate students to form appropriate attitude towards advertising.5．To develop students’ integrated skills in listening, reading and speaking. 【学情分析】广告在生活中无处不在，对人们的生活产生了重大的影响。
一个成功的广告在很大程度上决定了一个新产品未来的命运，然而，有的广告产品人气旺，人们趋之若鹜；有的广告产品无人问津。
本单元通过课文介绍了广告的社会效应，成功广告所应具备的要素，并通过了成功与失败案例作了有力地说明。
通过学习，学生能对日常接触的广告做出描述与评价，并分析其成功要素，或情绪的渲染等广告业常用的设计理念；能交流各自对于广告对人的生活的影响的不同看法；能懂得如何才能成为一个理性的消费者。
同时，通过听说以及阅读来提高学生们的语言表达能力，激发学生对于英语学习的兴趣。
【教学重难点】1．Learning about the essential elements of a successful advertisement2．Listening for information on advertisements3．Expressing attitudes towards advertising4．Improving skimming and scanning5．Listening for main ideas and details in the materials6．Learning to conclude the main idea of the materials【教学过程】教学活动导入 AdvertisingI. Warming-up:A．An advertisementB．Topic ReleaseT: What impressed you? Yeah, McDonald’s advertisement the baby is happy whenseeing McDonald’s.Where can we find advertisements?Advertisements are found in newspapers and magazines, on the Internet and almost everywhere in daily life. Almost everyone is influenced by advertisements like the baby.What’s your favorite advertisement?Here I’d like to share three advertisements with you. You know, I like it because they are easy to remember and easy to understand.C．ListeningT: Listen to the three advertisements on the recording. For each one, write down the name of the product, its special features and the price. Listen for the main points only. Do not worry if there are a few words which you don’t understand． The pictures below will help you.Listening: three advertisements(If students fail to get the main points, listen again.)T: Do you believe the advertisers’ claims? Will you buy the advertised products?Now that advertisements have a great effect on us.What is advertising?S: (students’ opinions)T: Our text will tell us what advertising is.II. Text-understanding:A．Listen to the text, trying to read after the tape.B．Read the text paragraph by paragraph, trying to fill in the form.(For the first time students are required to finish “topic sentences”, and then check the answers. For the second time they are asked to find details about each paragraph. Check the answers paragraph by paragraph.)C．Retell the text in your own words.T: It’s a pair work. When I say “start”, A begins. When I say “change”, B begins. You are given three minutes to finish the task totally. After that, I will invite some of you to retell the text to the whole class.III. Discussion:T: The writer has discussed two main aspects of advertisements: the impact and the factors of successful advertisements. As we all know, every year a large sum of money is spent on advertisements. Why do manufacturers spend money? Are customers influenced by advertisements?T: I’ve prepared two topics for you. You can form a group of four and then discuss one with each other. And then I’ll invite you to share your ideas with us. Give you three minutes. Start, please!1．What’s the purpose of an advertisement?2．How do advertisements influence people’s shopping habits?T: I’m sure you’d like to share your ideas with us. Would you please be the first one?IV. Listening Comprehension:T: You can find further information about the topics in my tape. Listen carefully. For the first time please listen to the tape carefully, trying to understand the main idea. For the second time please fill in the blanks.Try to Become a Rational Consumer﹡The purpose of advertising is to _______ customers of available products or service and ______ products.﹡Generally speaking, customers are rational because ________ and _________ considered when buying products.﹡Sometimes customers have no idea of the ______ for a purchase. For example, the sugar-coated breakfast food is bought because of a _________ motive.﹡Customers must try to become a more ________ and _________ consumers.T: Advertisements play a vital role in our daily life. They can promote sales of products, but sometimes they can also make people crazy. Many adults will buy things they don’t need just because of the advertisements. Children will ask money from parents to buy things advertised on TV. We must be rational when doing shopping.V. Further Practice:1．Cheated by some advertisement, you will?2．Imitate an advertisement you are familiar with or create an advertisement of your own?3．Is it right to ban some products from TV commercials? If you agree, which of the following should be banned? Why?*Cigarettes? *Alcoholic drinks?*Expensive toys? *Any others?VI. Assignments1．Finish Ex. B &C22．Writing:Why a lot of ads are so popular with customers? (About 100 words)。
Unit 8 Advertising
Unit 8 Advertising(The primary reason for advertising is to sell more goods.)* advertising noun [U]the activity or business of advertising things on television,in newspapers etc.(trying to persuade people to buy products or services)television/radio/newspaper advertising* advertise(vt, vi)to make (sth) generally or publicly knownto make something known generally or in public,especially in order to sell it* advertisement (advert, ad)* advertiserV ocabulary ExerciseChoose a word (from advertising, advertise, advertisement, advertiser)to complete each of the following sentences.1) A good ______ campaign will increase our sales.2) These products have been ______ very heavily.3) Both companies are spending millions on television ______.4) We placed ______ in a number of national newspapers.5) They plan to ______ the new model more widely.6) Put/Place an ______ in the local paper to sell your car.7) He works for an ______ agency. He works in (the) advertising (industry).8) If you want to attract more customers, try ______ in the local paper.9) Cigarette ______ has been banned.10) _____ is one of the biggest businesses in Britain.11) We ______ our new products in the local newspaper.12) She saw an ______ for a baby-sitter.13) _______ of medicines must be truthful about their benefits.Fill in each blank with a appropriate preposition (in, on, for, to)14) The company regularly advertises ______ TV/the Internet.15) The perfume has been advertised ______ all the major women's magazines.16) We are currently advertising ______ a new sales manager.17) Advertisers of alcoholic drinks mustn’t advertise ____ children.Keys:1) A good advertising campaign will increase our sales.2) These products have been advertised very heavily.3) Both candidates/companies are spending millions on television advertising.4) We placed advertisements in a number of national newspapers.5) There are plans (/They plan) to advertise the job more widely.6) Put/Place an advertisement in the local paper to sell your car.7) He works for an advertising agency.(He works in advertising.)8) Advertising is one of the biggest businesses in Britain.9) If you want to attract more customers, try advertising in the local paper.10) Cigarette advertising has been banned.11) We advertised our new products in the local newspaper.12) She saw an advertisement for a baby-sitter.13) Advertisers of medicines must be truthful about their benefits.14) The company regularly advertises on TV/the Internet.15) The perfume has been advertised in all the major women's magazines.16) We are currently advertising for a new sales manager.17) Advertisers of alcoholic drinks mustn’t advertise to children. Translation1) 该公司将发起一轮全国性的广告攻势。
Unit 8 Advertising
Unit 8 Advertising(The primary reason for advertising is to sell more goods.)* advertising noun [U]the activity or business of advertising things on television,in newspapers etc.(trying to persuade people to buy products or services)television/radio/newspaper advertising* advertise(vt, vi)to make (sth) generally or publicly knownto make something known generally or in public,especially in order to sell it* advertisement (advert, ad)* advertiserV ocabulary ExerciseChoose a word (from advertising, advertise, advertisement, advertiser)to complete each of the following sentences.1) A good ______ campaign will increase our sales.2) These products have been ______ very heavily.3) Both companies are spending millions on television ______.4) We placed ______ in a number of national newspapers.5) They plan to ______ the new model more widely.6) Put/Place an ______ in the local paper to sell your car.7) He works for an ______ agency. He works in (the) advertising (industry).8) If you want to attract more customers, try ______ in the local paper.9) Cigarette ______ has been banned.10) _____ is one of the biggest businesses in Britain.11) We ______ our new products in the local newspaper.12) She saw an ______ for a baby-sitter.13) _______ of medicines must be truthful about their benefits.Fill in each blank with a appropriate preposition (in, on, for, to)14) The company regularly advertises ______ TV/the Internet.15) The perfume has been advertised ______ all the major women's magazines.16) We are currently advertising ______ a new sales manager.17) Advertisers of alcoholic drinks mustn’t advertise ____ children.Keys:1) A good advertising campaign will increase our sales.2) These products have been advertised very heavily.3) Both candidates/companies are spending millions on television advertising.4) We placed advertisements in a number of national newspapers.5) There are plans (/They plan) to advertise the job more widely.6) Put/Place an advertisement in the local paper to sell your car.7) He works for an advertising agency.(He works in advertising.)8) Advertising is one of the biggest businesses in Britain.9) If you want to attract more customers, try advertising in the local paper.10) Cigarette advertising has been banned.11) We advertised our new products in the local newspaper.12) She saw an advertisement for a baby-sitter.13) Advertisers of medicines must be truthful about their benefits.14) The company regularly advertises on TV/the Internet.15) The perfume has been advertised in all the major women's magazines.16) We are currently advertising for a new sales manager.17) Advertisers of alcoholic drinks mustn’t advertise to children. Translation1) 该公司将发起一轮全国性的广告攻势。
《Unit 8 Advertising课件》高中英语新世纪版高二上册3846
Para.B (page 96) I. Scan the passage in 30 seconds and answer the following Qs.
1. What is the topic sentence?
A successful advertisement involves at least 3 things
target consumers
✓ Designing the
advertising programme.
1. Words and images 2. Slogan 3. Celebrity 4. Scientific data
Para C,D,E: Scan Para.C D E in 1 minute and
Guess what goods advertised in the following ads.
Ads
When it comes to advertisement, what come into your mind first? • Famous Stars?
• Eye-catching design of the logo?
✓ Indentifying the market.That is Who will buy the product
take into the desires and ✓ Working out the ways to account worries of the
meet the needs of the market.
• ious media?
• Easy-to-remember slogan?
Task:
You are expected to promote 促销 a
上海新世纪版高二上册英语Unit8 advertisinggrammar素材1S2A
Unit8 Advertising-grammar过去分词作表语和宾补一．复习现在分词作表语和宾补（第三课）：二．翻译并注意括号提示部分：1. The result is surprising. (表性质)They are surprised at the result.（表心理）2. Japan is highly developed.(表状态)The photo was developed by Bill.(表动作)3 .The water is boiled. (表状态)The window is broken. (表状态)Susan is married. (表状态)4. The treasure was hidden somewhere by the robbers.(表动作)The department store is closed. (表状态)The department store is closed at six in the morning.(表动作)三．填充并注意括号提示部分：1.see,hear,feel,notice,find,watch等加各种形式的宾补:（1）I saw her____ down the street. (come) (表示正在发生)（2）The old lady saw her grandson _____across the road.(go)(表示动作的全部完成)（3）I often hear her______(sing) (表示动作经常发生)（4）He was glad to see her story____. (print )（注意语态）（5）He heard the door______. (shut ) （注意语态）2. smell,look at, listen to常用现在分词作宾补; like ,want, wish, order常用过去分词作宾补;I smell something_____(burn).I want the work____. (finish)3.使役动词keep, get, catch, leave , set, make 等加各种宾补:keep the car ___(move) keep his eyes_____(close)get the car______(start) get the clock______(go)catch someone _______(steal)4. 使役动词have的各种宾补:（1）have somebody_____(do)=get somebody______(do)让某人干….（2）have something____(do)=get something____(do)使…被干…,遭受…（3）have (get) the car _____(repair) 使…被干…,（4）have(get) the car______( steal) 遭受…（5）have somebody(something)____(do)使…持续不停地干….（6）Can’t (won’t)have somebody (something)_____(do)不允许…干…。
Unit8 advertisingGrammar学案
Unit8 advertisingGrammar学案一、学习目标在本单元的学习中，学生将重点掌握与广告相关的语法知识，包括各种时态在广告中的运用、形容词和副词的比较级与最高级、以及各类从句在广告文案中的作用等。
通过学习这些语法点，学生能够更准确地理解和创作广告文本，提高语言运用的能力。
二、重点语法知识点1、各种时态在广告中的运用一般现在时：用于描述产品或服务的常态特征，如“Our product provides excellent quality and reliable performance all the time”现在进行时：强调正在进行的动作或活动，以增加紧迫感和吸引力，例如“We are currently offering a limitedtime discount on our new collection”一般过去时：讲述品牌的历史或过去的成功案例，“Our company has a long h istory of delivering topnotch services since its establishment”现在完成时：突出过去的动作对现在的影响，比如“We have received numerous positive reviews from satisfied customers”2、形容词和副词的比较级与最高级比较级用于比较两个事物的特点，如“This model is more energyefficient than the previous one”最高级则用于强调在多个事物中某一事物的独特优势，例如“Our brand offers the most advanced technology in the market”3、各类从句在广告文案中的作用定语从句：用于修饰名词，使描述更具体、丰富，如“The shoes that we sell are made of highquality materials and designed for maximum comfort”状语从句：表示时间、条件、原因等关系，增强逻辑和说服力，比如“If you purchase our product now, you will enjoy a free gift”三、语法练习1、时态练习请用所给动词的适当形式填空，完成以下广告句子。
Unit8 advertisingGrammar学案
Unit8 advertisingGrammar学案一、学习目标1、理解并掌握广告中常见的语法结构和用法。
2、能够正确运用所学语法知识撰写简单的广告文案。
3、通过对广告语法的学习，提高对英语语言的实际运用能力。
二、重点语法1、一般现在时的运用在广告中，一般现在时常常用于描述产品或服务的特点、功能和优势。
例如：“Our product is of high quality”（我们的产品质量很高。
）2、形容词和副词的比较级与最高级为了突出产品或服务的优越性，比较级和最高级经常被使用。
如：“This is the best choice for you”（这是您的最佳选择。
）3、祈使句祈使句具有强烈的号召力和引导性，能有效地吸引消费者的注意力。
比如：“Buy now and enjoy the discount!”（现在购买，享受折扣！）4、被动语态当强调动作的承受者或者为了使表达更加客观时，会使用被动语态。
像：“The product is widely praised by customers”（该产品受到客户的广泛称赞。
）三、语法练习（一）选择题1、 This kind of Tshirt is ＿_____ than that oneA cheapB cheaperC cheapestD the cheapest2、 The advertisement ＿_____ people to buy the new productA encouragesB encouragedC is encouragingD will encourage3、 The food is ＿_____ prepared and tastes deliciousA carefulB carefullyC more carefulD more carefully（二）填空题1、 Our service is the ＿_____ （good) in town2、 Please ＿_____ （come) and have a look3、 The book ＿_____ （write) by a famous author（三）改写句子1、 This is the most interesting book I have ever read（改为一般疑问句）＿_____ this the most interesting book you have ever read?2、 They sell the best shoes in the city（改为被动语态）The best shoes in the city ＿_____ ＿_____ by them四、广告文案撰写请根据以下产品信息，撰写一则广告文案。
上海新世纪版高二上册英语Unit8 Advertising教案2S2A
Section 1
Present 3 questions in section 1.
Answer 3 questions by intensive reading.
To help the students have the further understanding of the impacts of advertising
To design the ____________
By working out
a name
a _____
_______
By finding out
____________
The related ________ data
To avoid ______________
By ________ different kinds of _______
Group discussion
Show a set of advertisements and ask students to judge which one is the most successful oneand which is the worst one.
Compare 4 advertisements according to the factors mentioned before.
Section 2 & 3
Present a table about the factors involved in successful advertisements.
Fill in the table by intensive reading and discussing.
To help the students get the detailed information and factors for successful advertisements
英语高二年级第一学期Unit 8 Advertising_学案1-新世纪版
Unit 8 Advertising【学习内容】过去分词作表语和宾语补足语【学习目标】1．能掌握过去分词作表语和宾语补足语的形式。
2．能理解过去分词作表语和宾语补足语的结构，并能使用此结构翻译造句。
【学习重难点】能理解过去分词作表语和宾语补足语的结构，并能使用此结构翻译造句。
【学习过程】I. 过去分词作表语The teacher seemed quite delighted at the idea.When we heard of the story, we were deeply moved.His hair is nearly all gone.过去分词作表语表示主语的_________和_________。
注意：①作表语的过去分词，________的意味很弱，主要表示动作的_______和某一_______，相当于一个形容词。
The boat is broken.The street is crowded.②表示______的过去分词：disappointed, excited, surprised, pleased…表示______的过去分词：lost, known, married, dressed, gone, drunk…Later they found that they were lost.The happy time is gone.③过去分词作表语：强调____________________被动语态：强调____________________My glasses are broken. (________)My glasses were broken by my little daughter. (________)He was surprised at the news. (________)I was greatly surprised by a knock at the door. (________)Practice:1.这本书很有趣。
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Word Study
1. economic---adj. 经济的（置于名词前）
adj. 节约的;节俭的 economy---n. 经济 economics---n. 经济学 economist---n. 经济学家 economic state / situation / impact
be beyond sb. 无法理解；不明白
It’s beyond people why the convenience store doesn’t take the benefits of customers into account. 我们无法理解他们为什么要犯罪。 It is beyond us why they committed a crime.
9．identify---vt. 确认；确定；证明某人
你很难在这么多人中要认出那个设计师。 It is difficult for you to identify that designed among so many people. identify sb./ sth as sb./ sth She identified the man as her attacker. identification---n. 认出；确定身份 identity---n. 身份 identity card= ID card
6. first of all 首先，最重要的( above all )
First of all, we should cater to students’ particular needs. First of all , the reason why I choose the house is that it is convenient to the underground station.
据说汤姆前天在报上登广告找工作。 It is said that Tom advertised for a job in the newspaper the day before yesterday Tom is said to have advertised for a job in the newspaper the day before yesterday
Language points
1. It is said that…… It is said that McDonald’s is among the most famous fast food restaurants in the world. McDonald’s is said to be among the most famous fast food restaurants in the world.
Eighty percent students are reported to be involved in online games.
2） （必然）包含；需要；意味着
想获得好成绩就意味着要付出努力。 Obtaining good marks involves making efforts. involve ( doing ) sth Being an explorer involves ____________ ( travel ) worldwide.
3. spoil---vt. 搞坏；弄糟; 宠坏；溺爱 spoiled/spoiled ; spoilt/spoilt ; spoiling
The bad news ___________ ( spoil ) my holiday so far. 由于地震，这条新建的公路完全毁坏了 The newly-built road has been completely spoiled because of the earthquake. No wonder that she has been spoiled by her parents.
direct --- v. 监督；指导；管理
It was the fifth time that he ___________ ( direct ) the construction of the new stadium. 人们普遍认为他有管理大公司的能力。 It is generally believed that he has the ability to direct a big company.
7. take…into account / consideration 重视；考虑
当我们接受任务时，最重要的是要考虑周全。
When we accept the task, what matters is that we should take everything into account. 8. back up---support He backed up his argument with facts and scientific data.
4.
by means of
用（某种方式或手段）
靠考试作弊获取好成绩的做法是错误的。 It is wrong to get high marks by means of cheating in the exam. 许多大卖场通过提高工作效率来吸引更 多的顾客。 Many mass merchandisers attract more customers by means of increasing their efficiency.
8. involve---vt involvement---n. involved---adj.
1）卷入；牵涉；参与 ; 热衷于 involve oneself /sb. in (doing ) sth be/ get involved in (doing ) sth
据报道80%的学生热衷于网游。( be reported to )
2.
direct---adj.
( indirect )
It is generally believed that he is very open and direct. 据说他昨天晚上和同事们有直接的接触。 He is said to have had direct contact with his colleagues yesterday evening.
4. impact---n. have/ make (an )impact on…..
网上购物已经开始对传统书店造成严重冲击。
The Internet shopping has begun to have a serious impact on the tra据报道这些环境法令可能会对经济增长产生负面 影响。
These environmental laws are reported to have negative impacts on economic growth.
5. touch --- v. ( concern ) 关系到；影响到
This
direction---n. 方向； 指示（directions ）
监督；
in the direction of…. from all directions under the direction of sb. / under one’s direction follow the directions for the use of the medicine.
directly---adv. 笔直地；直接地；立刻
The moment he heard the bad news , he went directly to his office. He is directly responsible for the project. We settled down to doing thee experiment directly we seated ourselves in the lab.
5. to a great extent / degree 在很大程度上
To a great extent, whether you will succeed or not depends on your fortune. 在很大程度上，父母的言行对自己孩子 的成长有着重大的影响。 To a great extent, what parents do and say has great effects on their own children.
1. 目前的经济形势确实让人们忧心忡忡。 ( economic ) 2. 在很大程度上，他的成功于他的家庭背景 有着直接的关系。（ extent ） 3. 我们首先要考虑的是如何充分利用废物节 省资源。( account ) 4. 众所周知，许多名人靠作广告发了财。 （ means ） 5. 无论你成功与否，我们会永远支持你。 ( back up ) 6. 令游客们失望的是这里的风景完全被新建 的建筑毁坏了。( spoil )
economical---
an economical car promote the development of economy As the _____ center of China, Shanghai is making efforts to attract more ______and playing an important part in developing the global _______ .
I have nothing beyond the clothes on the table. 他除了受到惩罚外一无所获。 He got nothing beyond punishment . I noticed nothing beyond his strange appearance.