CocaCola可口可乐公司英文介绍

Advertising
➢ Coke was first advertised as remedy for headaches and exhausion ➢ Coke has been advertising on television for 50 years ➢ Songs used in coca cola commercials have become popular ➢ They use catchy mottos such as:Adds a refreshing relish to every form of exercise
To refresh the world To strengthen their community To create value and make a difference
The main products
Coca-Cola
Sprite
Smart
Fanta Zero
Qoo
Successful strategy
➢Transnational Marketing ➢Local marketing ➢Sell good quality products ➢Products to be everywhere ➢Reasonable use of celebrity ➢Holding a joint ventures ➢Globally,begins with a single step
Headquarter
The Coca-Cola Company was foundFra Baidu bibliotekd in 1886 and is headquartered in Atlanta, Georgia.
➢Happiness ➢Passion ➢Vigor
Logo
Early Please Coca-Cola Mid-times The feeling you
➢Introduction ➢Logo’s meaning ➢Products range ➢Market Strategies ➢Future
The history of Coca cola
➢In 1886 Coca-Cola was invented by Dr.John S.Pemberton in Atlanta Georgia. ➢In 1887 Coca-Cola was luanched by Candler in America. ➢In 1892 Mr. Candler formed a Georgia corporation named the Coca-Cola Company. ➢1895 Coca-Cola is now drunk in every state and territory in the United States. ➢In1945 "coke" as a registered trademark of Coca-Cola Co. ➢In the 1920s, Coca-Cola came into the Chinese market ➢Now Coca-Cola Company is the largest beverage company.They produce nearly 400 brands in over 200 countries.
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Short-term plan To provide regular amount of their products to restuarants vending Machines and convenient stores Intermediate –term plan To create new beverages Long-term plan The Coco-Cola company and six their largest partners try to sustain their workplace,marketplace environment and community
can’t refuse
Later Always Coca-Cola
Now
Attached to the times
Coca-Cola is guided by shared values that the employess as individuals and the Company will live by the values being: Leadership:The courage to shape a better future Passion :Committed in heart and mind Integrity:Be real Accountability:If it is to be.it’s up to me Collaborations: Leverage collective genius Innovation:Seek,imagine,create,delight Quality:What we do,we do well