CocaCola可口可乐公司英文介绍
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可口可乐英文介绍-精品
On September 3, 2019, Coca-Cola announced the purchase of China Huiyuan Juice Group Limited.
Company profile
Cola-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multistoried exhibition of the many flavors sold by the company as well as a museum to the history of the company.
Product
·Sprite雪碧 ·Nestle雀巢 ·Ice purified water冰露
Company profile
Coca-Cola South Africa also released Valpre Bottled "still" and "sparkling" water. And During the 1990s, the company responded to the growing consumer interest in healthy beverages by introducing several new non-carbonated beverage brands. These included Minute Maid Juices to Go, Powerade sports beverage, flavored tea Nestea, Fruitopia fruit drink and Dasani water, amo In 2019, Minute Maid division launched the Simply Orange brand of juices including orange juice. 2019 ng others.
Company profile
Cola-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multistoried exhibition of the many flavors sold by the company as well as a museum to the history of the company.
Product
·Sprite雪碧 ·Nestle雀巢 ·Ice purified water冰露
Company profile
Coca-Cola South Africa also released Valpre Bottled "still" and "sparkling" water. And During the 1990s, the company responded to the growing consumer interest in healthy beverages by introducing several new non-carbonated beverage brands. These included Minute Maid Juices to Go, Powerade sports beverage, flavored tea Nestea, Fruitopia fruit drink and Dasani water, amo In 2019, Minute Maid division launched the Simply Orange brand of juices including orange juice. 2019 ng others.
可口可乐英文介绍
On September 3, 2008, Coca-Cola announced the purchase of China Huiyuan Juice Group Limited.
Company profile
Cola-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multistoried exhibition of the many flavors sold by the company as well as a museum to the history of the company.
Besides the Coca-Cola, the Company has a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, including teas and coffees. their variety spant
The company operates a franchised system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory.
Company profile
Cola-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multistoried exhibition of the many flavors sold by the company as well as a museum to the history of the company.
Besides the Coca-Cola, the Company has a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, including teas and coffees. their variety spant
The company operates a franchised system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory.
可口可乐英文介绍
The Coca-Cola Company is an American multinational beverage company and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups. And the company is best known for its flagship product Coca-Cola, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.
On September 3, 2008, Coca-Cola announced the purchase of China Huiyuan Juice Group Limited.Biblioteka Company profile
Cola-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multistoried exhibition of the many flavors sold by the company as well as a museum to the history of the company.
Thank you
TThe CocaCola
Company’s logo
Company profile
On September 3, 2008, Coca-Cola announced the purchase of China Huiyuan Juice Group Limited.Biblioteka Company profile
Cola-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multistoried exhibition of the many flavors sold by the company as well as a museum to the history of the company.
Thank you
TThe CocaCola
Company’s logo
Company profile
可口可乐英文版演讲
future
Let's
➢Happiness ➢Passion ➢Vigor
LOGO
Focus on the Market
Focus on needs of our consumers, customers and franchise partners
Get out into the market and listen, observe and learn Possess a world view Focus on execution in the marketplace every day Be insatiably curious
SWOT Analysis Chart
WEAKNESSES
1.As Coca-cola company is a multinational corporation , it’s difficult to manage. 2.Coca-cola is a kind of high glucose carbonated drink ,therefore it is low in nutritional value. 3.The transport costs of raw material is high. 4.does not enjoy the number one position in India,Pakistan. 5.A lot of loyal pepsi customers are not enough loyal Coca-cola .
On September 3, 2008, Coca-Cola announced the purchase of China Huiyuan Juice Group Limited.
Let's
➢Happiness ➢Passion ➢Vigor
LOGO
Focus on the Market
Focus on needs of our consumers, customers and franchise partners
Get out into the market and listen, observe and learn Possess a world view Focus on execution in the marketplace every day Be insatiably curious
SWOT Analysis Chart
WEAKNESSES
1.As Coca-cola company is a multinational corporation , it’s difficult to manage. 2.Coca-cola is a kind of high glucose carbonated drink ,therefore it is low in nutritional value. 3.The transport costs of raw material is high. 4.does not enjoy the number one position in India,Pakistan. 5.A lot of loyal pepsi customers are not enough loyal Coca-cola .
On September 3, 2008, Coca-Cola announced the purchase of China Huiyuan Juice Group Limited.
可口可乐公司商务英语
reduce costs is conducive to environmental protection
Plastic bottles:Plastic bottles non-friable consumer easy to carry
transportation convenient summer plastic cost is lower than the cost of the glass bottle
2019/12/22
• Visible, Coca-Cola advertising strategy focus your audience to young people, advertising images with energetic young healthy image as the main body.
Product introduction and shape design
Nickname bottles The lyrics of bottles
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Product materials
packed in glass jars:the glass bottle recycling can be recycled to
2019/12/22
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Product feature：With the taste of cool and refreshing, off-dry and has its own dynamic brand image by consumers welcome, especially young consumers welcome caffeinated carbonated drinks Taste: plain vanilla zero zero
Plastic bottles:Plastic bottles non-friable consumer easy to carry
transportation convenient summer plastic cost is lower than the cost of the glass bottle
2019/12/22
• Visible, Coca-Cola advertising strategy focus your audience to young people, advertising images with energetic young healthy image as the main body.
Product introduction and shape design
Nickname bottles The lyrics of bottles
2019/12/22
Product materials
packed in glass jars:the glass bottle recycling can be recycled to
2019/12/22
2019/12/22
Product feature：With the taste of cool and refreshing, off-dry and has its own dynamic brand image by consumers welcome, especially young consumers welcome caffeinated carbonated drinks Taste: plain vanilla zero zero
可口可乐英文介绍
➢ One Company.
➢ As our journey continues, our shared passion is transforming the Coca-Cola Company. Each day we’re developing meaningful and accelerated learning opportunities and anticipating the skills and resources we will need to meet our future demands.
The Coca-Cola Company is an American multinational beverage and public corporation, which is located in Atlanta, Georgia. Its current chairman and CEO is Mortar Kent.
➢ One Passion.
➢ The love at The CocaCola Company goes farther than our portfolio of brands, our people and our company. From our efforts to ensure that we have fair and inclusive workplaces to our responsibilities outside our business, we do our best to spread the joy of the Coca-Cola Company.
➢ One Team.
➢ At the Coca-Cola Company, it’s our people who make magic happen. Our job is to refresh the world, and it requires the vision, innovation, and passion of every single one of them.
可口可乐英文介绍ppt
➢ One Team.
➢ At the Coca-Cola Company, it’s our people who make magic happen. Our job is to refresh the world, and it requires the vision, innovation, and passion of every single one of them.
知识回顾 Knowledge Review
祝您成功！Biblioteka ➢ One Passion.
➢ The love at The CocaCola Company goes farther than our portfolio of brands, our people and our company. From our efforts to ensure that we have fair and inclusive workplaces to our responsibilities outside our business, we do our best to spread the joy of the Coca-Cola Company.
➢ One Company.
➢ As our journey continues, our shared passion is transforming the Coca-Cola Company. Each day we’re developing meaningful and accelerated learning opportunities and anticipating the skills and resources we will need to meet our future demands.
可口可乐英文版
Ingredient
Expansion
The Coca-Cola Company namesake Coca-Cola beverage, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.6 billion servings each day.
Background
The Coca-Cola Company is an American multinational beverage corporation of manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892.
谢谢观看！！
Product
The Future
We have confidence for the future, hoping to enough to long-term view of the enterprise planning on track. We feel that the market has great potential young people, so will devotes to the development of young people to the market. There is no doubt that, in the near future, we enterprise could develop into a international enterprise
可口可乐英文版简介
John Stith Pemberton 约翰·斯蒂斯·彭伯顿
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The Name
The drink's name refers to two of its original ingredients, which were kola nuts and coca leaves.
合伙人罗宾逊（Frank M.Robinson）从其两种成分中激发出命名的灵感，这 两种成分就是古柯（Coca）的叶子和可拉（Kola）的果实，罗宾逊为了整齐 划一，将Kola的K改C，然后在两个词中间加一横，于是Coca-Cola便诞生了 ，第一份可口可乐售价为五美分。
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The famous brands in our co
Ice purified water冰露
smart醒目
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Product
Minute Maid美汁源
·Qoo酷儿
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·Fanta 芳达
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application
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1. magical rust Buster铁锈克星 g2e.tincvoolovekditnogfinpdaardtocntoer.r烹饪搭档 3.pain-killing effect 4.removing stains 5.cleaning toilets
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➢Introduction ➢Products range ➢Market Strategies ➢Coke's application
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Introduction
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Introduction
The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia,is the world's largest beverage Company. The company has 48% of the global market share. Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.
可口可乐英文介绍ppt
Mortar Kent.
A3Βιβλιοθήκη A4History
Main products
Development
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Whether it's your affinity for our brands, the attraction to our
boundless opportunities or the chance to make a difference in the world, there is one thing we all have in common—passion. From day one, you’ll notice a culture where our people are truly dedicated to living our values.
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The Coca-Cola Company is an American
multinational beverage and public
corporation, which is located in Atlanta,
Georgia. Its current chairman and CEO is
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Ø One Team.
Ø At the Coca-Cola Company, it’s our people who make magic happen. Our job is to refresh the world, and it requires the vision, innovation, and passion of every single one of them.
可口可乐英语介绍
Coca-Cola market for Coca-Cola returned to 1927, Coca-Cola has
entered China.Shanghai--the outside the United
economic center of China.
States.
• It sells 30 million drinks a day and employs close to fifty thousand people in China. One secret to the company's phenomenal success adj.显著的 is what it calls the 'Coca-Cola system' - the
Coca-Cola Company
• The Coca-Cola Company is a soft drinks giant that was established in 1886. • Its mission is “to strive to refresh the world, inspire moments of optimism and happiness, create value and make a difference”. • It often tops the list of being the world’s most
recognizable brand.
知名品牌
n.乐观，乐观主义
vi.努力奋斗，力争 vt.使振作，使焕然一新
v. 建立（establish的过去式）
Its iconic Coca Cola drink, also known as Coke, started life as medicine. Today it is one of the biggest se company website says its 3,300+ beverages are sold in over 200 countries.
可口可乐英文版简介
4
successful strategy
?Transnational and local Marketing ?Sell good quality products ?Lower the cost of the product ?Reasonable use of celebrity ?Devoting social activities
Logo's meaning
?Happiness ?Passion ?Vigor
History
In 1886, when government passed prohibition legislation, Pemberton (彭伯顿) responded by developing Coca-Cola, a nonalcoholic (非酒精) version of French Wine Coca.The first sales were at pharmacy in Atlanta. It was initially sold as a patent medicine for five cents , which were popular in the United States at the time due to the belief that carbonated water (碳酸饮料) was good for the health. He claimed Coca-Cola can cure many diseases.
John Stith Pemberton 约翰·斯蒂斯·彭伯顿
ቤተ መጻሕፍቲ ባይዱ
The Name
The drink's name refers to two of its original ingredients, which were kola nuts and coca leaves.
可口可乐公司英文介绍
文字可编辑powerpoint模板适用于简约清新及相关类别演示1234目录点击添加标题点击添加标题点击添加标题点击添加标题添加文本点击添加文本点击添加文本点击添加文本点击添加文本点击添加文本点击添加文本添加文本点击添加文本点击添加文本点击添加文本点击添加文本添加文本点击添加文本点击添加文本点击添加文本添加文本点击添加文本点击添加文本点击添加文本点击添加文本点击添加文本点击添加文本添加文本点击添加文本点击添加文本点击添加文本点击添加文本点击添加文本添加文本点击添加文本点击添加文本点击添加文本添加文本点击添加文本点击添加文本点击添加文本点击添加文本点击添加文本点击添加文本点击添加文本01020304添加标题添加文本点击添加文本点击添加文本点击添加文本点击添加文本会议基调年会视频
Coca-Cola Company
成立于1892年，总部设在美国乔亚 州亚特兰大，是全球最大的饮料公 司，拥有全球48%市场占有率。全 球最大的果汁饮料经销商(包括 Minute Maid品牌)，在美国排名第 一的可口可乐为其取得超过40%的 市场占有率，而雪碧则是成长最快 的饮料，其它品牌包括伯克(Barq) 的root beer(沙士)，水果国度 (Fruitopia)以及大浪(Surge)。
启示
• 首先是经营模式，企业对经营环境和行业变化， 要进行充分的认识和论证,并以动态的而不是静止 的观点看待企业今后的变化趋势；另外，要充分以 消费者为中心，将企业的价值增长建立在满足消费 者的需求之上 。 • 减少成本，适当地把自己非核心业务外包出去 • 再次是供应链管理调整要始终围绕“以用户为中 心”展开。
物流外包
• 实行分散外包战略。选择了当地最大的运输商进行招投标， 给他们培训业务操作 • 由于运输商对自己当地的市场都很熟悉，于是将当地市内 配送、库存管理、干线运输等外包给他们，把自己当地的 车卖给了他们、给他们具体培训仓库管理、当地的市内配 送、干线运输等运作方法，让他们按照可口可乐的流程及 对卫生、环境等指标来实施，甚至让他们使用我们公司的 信息管理系统，将信息透明化，由中央来控制各区域订单 管理、库存管理、运营管理等。 • 本身的人力成本、管理成本也大大减少了 •
Coca-Cola Company
成立于1892年，总部设在美国乔亚 州亚特兰大，是全球最大的饮料公 司，拥有全球48%市场占有率。全 球最大的果汁饮料经销商(包括 Minute Maid品牌)，在美国排名第 一的可口可乐为其取得超过40%的 市场占有率，而雪碧则是成长最快 的饮料，其它品牌包括伯克(Barq) 的root beer(沙士)，水果国度 (Fruitopia)以及大浪(Surge)。
启示
• 首先是经营模式，企业对经营环境和行业变化， 要进行充分的认识和论证,并以动态的而不是静止 的观点看待企业今后的变化趋势；另外，要充分以 消费者为中心，将企业的价值增长建立在满足消费 者的需求之上 。 • 减少成本，适当地把自己非核心业务外包出去 • 再次是供应链管理调整要始终围绕“以用户为中 心”展开。
物流外包
• 实行分散外包战略。选择了当地最大的运输商进行招投标， 给他们培训业务操作 • 由于运输商对自己当地的市场都很熟悉，于是将当地市内 配送、库存管理、干线运输等外包给他们，把自己当地的 车卖给了他们、给他们具体培训仓库管理、当地的市内配 送、干线运输等运作方法，让他们按照可口可乐的流程及 对卫生、环境等指标来实施，甚至让他们使用我们公司的 信息管理系统，将信息透明化，由中央来控制各区域订单 管理、库存管理、运营管理等。 • 本身的人力成本、管理成本也大大减少了 •
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Headquarter
The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia.
➢Happiness ➢Passion ➢Vigor
Logo
Early Please Coca-Cola Mid-times The feeling you
can’t refuse
Later Always Coca-Cola
Now
Attached to the times
Coca-Cola is guided by shared values that the employess as individuals and the Company will live by the values being: Leadership:The courage to shape a better future Passion :Committed in heart and mind Integrity:Be real Accountability:If it is to be.it’s up to me Collaborations: Leverage collective genius Innovation:Seek,imagine,create,delight Quality:What we do,we do well
Advertising
➢ Coke was first advertised as remedy for headaches and exhausion ➢ Coke has been advertising on television for 50 years ➢ Songs used in coca cola commercials have become popular ➢ They use catchy mottos such as:Adds a refreshing relish to every form of exercise
To refresh the world To strengthen their community To create value nd make a difference
The main products
Coca-Cola
Sprite
Smart
Fanta Zero
Qoo
Successful strategy
➢Transnational Marketing ➢Local marketing ➢Sell good quality products ➢Products to be everywhere ➢Reasonable use of celebrity ➢Holding a joint ventures ➢Globally,begins with a single step
➢Introduction ➢Logo’s meaning ➢Products range ➢Market Strategies ➢Future
The history of Coca cola
➢In 1886 Coca-Cola was invented by Dr.John S.Pemberton in Atlanta Georgia. ➢In 1887 Coca-Cola was luanched by Candler in America. ➢In 1892 Mr. Candler formed a Georgia corporation named the Coca-Cola Company. ➢1895 Coca-Cola is now drunk in every state and territory in the United States. ➢In1945 "coke" as a registered trademark of Coca-Cola Co. ➢In the 1920s, Coca-Cola came into the Chinese market ➢Now Coca-Cola Company is the largest beverage company.They produce nearly 400 brands in over 200 countries.
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Short-term plan To provide regular amount of their products to restuarants vending Machines and convenient stores Intermediate –term plan To create new beverages Long-term plan The Coco-Cola company and six their largest partners try to sustain their workplace,marketplace environment and community