实用商务英语教程31
实用商务英语综合教程第二版第二册
实用商务英语综合教程第二版第二册一、导言在当今国际化的商业环境中，掌握一门实用的商务英语已经成为许多企业和个人的必备技能。
而《实用商务英语综合教程》第二版第二册作为提供高质量、深度和广度兼具的商务英语学习材料，对于帮助学习者掌握实践中所需的英语知识和技能具有重要意义。
二、全面评估1. 课程设置《实用商务英语综合教程》第二版第二册涵盖了商务英语学习的各个方面，包括但不限于商务会话、商务写作、商务听力、商务阅读等内容。
在这些方面的学习中，学习者将通盘考虑，确保对商务英语的各个方面都有所了解。
2. 课程内容本教程的教材内容丰富多样，涵盖了商务活动中的常见场景和常用语言，如商务会议、商务函电、商务洽谈等。
每个单元都有详细的商务英语表达和相关的案例分析，使学习者在学习的过程中能够理论联系实际，从而更好地掌握商务英语知识。
3. 学习方法该教程注重培养学习者的综合能力，既注重语言表达能力的培养，又重视听说读写等各项能力的提升。
通过各种课堂练习、作业布置和实际场景模拟等方式，帮助学习者全面提升商务英语水平。
4. 专业性《实用商务英语综合教程》是由多位商务英语教学专家编写的，内容丰富、案例实用，涉及商务英语的方方面面，具有较强的专业性和实用性。
三、文章撰写经过深入评估，《实用商务英语综合教程》第二版第二册无疑是一部高质量的商务英语教材。
在文章的后续内容中，我将对教程的各个方面进行更加深入的探讨，以帮助读者更好地理解和掌握商务英语的知识和技能。
1. 商务英语会话在商务活动中，良好的口语表达能力对于交流沟通至关重要。
《实用商务英语综合教程》第二版第二册通过丰富多样的商务场景对话训练，帮助学习者掌握商务英语的日常用语和表达方式。
在学习过程中，我深刻体会到商务英语会话的重要性，同时也发现了自己在口语表达方面的不足之处，因此会加强相关练习，以提升自己的口语交流能力。
2. 商务英语写作在商务领域，书面沟通同样占据重要地位。
《实用商务英语综合教程》第二版第二册对商务英语写作进行了全面系统的训练，包括商务电流信箱、商务邀请函、商务报告等多种形式。
商务英语参考书籍
商务英语参考书籍以下是商务英语的参考书籍：1. 《商务英语实用教程》（A Course in Business English）：作者梁宏达，是一本常用的商务英语教材，涵盖了商务日常用语、商务信函写作、商务谈判技巧等内容。
2. 《商务英语口语从入门到精通》（Business English Spoken Master）：作者李川，通过对商务英语口语的分析和提炼，帮助学习者掌握商务英语对话的技巧和常用词汇。
3. 《商务英语应用技巧与策略》（Mastering Business English）：作者布莱尔·尼科尔森，深入介绍了商务英语的应用技巧和策略，包括跨文化交际、商务会议、商务演讲等方面。
4. 《商务英语写作与沟通技巧》（Business English Writing and Communication Skills）：作者伊莲·格什，重点介绍了商务英语写作的规范、技巧和沟通技巧，是一本很好的商务英语写作指南。
5. 《国际商务英语》（International Business English）：作者彼得·史特林，介绍了国际商务交流的要点、技巧和习惯用语，适合有一定商务英语基础的学习者。
6. 《商务英语口译实战》（Business English Interpretation Practice）：作者张红梅，通过大量商务英语口译练习，提高学习者的口译技巧和理解能力。
7. 《商务英语应用书信写作》（Business English Correspondence Writing）：作者拉里·布雷德利，主要介绍了商务英语书信的写作格式、常用表达和礼仪，适合需要提升商务英语书信写作能力的学习者。
以上是一些建议的商务英语参考书籍，希望对你有所帮助。
实用商务英语教程
实用商务英语教程In today's globalized business environment, mastering business English is not just an advantage—it's a necessity. "Practical Business English Course" is designed to equip you with the essential language skills required to communicate effectively in a professional setting. This comprehensive guide covers everything from basic business vocabulary to advanced negotiation techniques.Introduction to Business EnglishUnderstanding the nuances of business English is crucial. It's not just about knowing the words; it's about using them in a context that conveys professionalism and clarity.Chapter 1: Core Business VocabularyExpand your lexicon with key terms and phrases used in business settings, including finance, marketing, and management jargon.Chapter 2: Writing Professional EmailsLearn the structure and tone of effective business correspondence, including how to write clear subject lines, body text, and courteous sign-offs.Chapter 3: Meetings and MinutesDiscover how to participate in and take minutes during business meetings, including the language for setting agendas, summarizing points, and taking action items.Chapter 4: Presentation SkillsMaster the art of giving presentations with confidence. This chapter covers structuring your content, engaging your audience, and using visual aids effectively.Chapter 5: Negotiation and Sales LanguageGain insights into persuasive language techniques thatcan be used in negotiations and sales, including how to make offers, respond to objections, and close deals.Chapter 6: Cross-Cultural CommunicationNavigate cultural differences in business with ease.Learn about non-verbal communication, understanding cultural etiquette, and avoiding common pitfalls.Chapter 7: Networking and SocializingBuild your professional network with the right languagefor introductions, small talk, and building rapport at business events.Chapter 8: Job Interviews and Career AdvancementPrepare for job interviews with strategies for answering common questions and discussing your qualifications in English. Also, learn how to express career aspirations and achievements.Chapter 9: Technical and Industry-Specific LanguageDelve into specialized vocabulary for various industries such as IT, healthcare, and law, ensuring you can communicate with precision in your field.Chapter 10: Continuous Learning and AdaptationBusiness English is always evolving. This chapter encourages a mindset of continuous learning with resourcesfor further development and staying current with business English trends.Conclusion: Integrating Business English into Your Professional LifeThe course concludes with strategies for integrating what you've learned into your daily work, from practicing with colleagues to utilizing online tools for ongoing improvement.AppendicesIncludes a glossary of terms, a list of recommended resources for further learning, and a template for a business English study plan.This course is not just about learning; it's about applying your knowledge to real-world business scenarios. Whether you're a newcomer to the business world or a seasoned professional looking to refine your skills, "Practical Business English Course" is your go-to guide for success in the international marketplace.。
商务英语教程课件ppt
Identify and use leverage points, make rational offers, and be willing to compromise
Business English negotiation skills
The ability to read and understand text quickly and effectively
Understanding of Complex Sentencies
The ability to understand complex Sentencies with multiple and adjacent clauses
Wear professional attention to receive a sense of seriality and respect
Use formal meetings and introductions
Start with a formal meeting and introduction of your team members
Show graduation and recommendation
End the meeting with a thank you, expressing graduation for the other party's time and effort
04
Business English Contracts and Agreements
standardization, and cross-cultural communication, and is a universal language for global business communication.
商务英语教程
谢谢观看
4、该教材案例较多，围绕单元主题提供素材，其中的商务案例分析使学生能体验到较为逼真的商务环境。
5、该教材基于真实情景的，融视听说、阅读、写作、案例分析、跨文化交际和商务知识学习为一体。
作者简介
蒋学清，女，北京交通大学语言与传播学院教授、硕士生导师，2008年获评北京市教学名师称号。 邵钦瑜，北京交通大学语言与传播学院大学英语部教师，教育部大学英语改革宣讲团成员。 李京平，女，北京交通大学语言与传播学院副教授，讲授“大学英语”，“商务英语”等课程，曾获得北京 交通大学优秀教师、北京交通大学智瑾奖“优秀青年教师”等奖项。
教学资源
《商务英语教程》是北京交通大学国家级精品资源共享课“大学英语——商务英语教程”的配套教材。爱课 程“资源共享课”频道提供了使用该教材课程的全程录像和PPT。
《商务英语教程》含有音视频多媒体资源，还配有Abook课程，该课程提供了知识介绍、跟进阅读、同主题 视盖核心商务话题。该教材从实际出发，精选出与商务活动相关的十个话题，涵盖了国际品牌、 企业组织、市场文化、技术创新、市场竞争、商业伦理、金融风险等领域。
第三部分特定话题的视听语料，旨在培养学生在特定而真实的讲境中听说及交流的能力；
第四部分为真实的商务交际场景，旨在让读者掌握交流、面试、商务谈判、会议讨论、商务报告、工作总结 等技巧；
第六部分为真实案例分析，旨在培养学习者的思辨能力、团队精神和协作意识及在真实环境中解决问题的能 力；
第七部分为各单元专题领域的中西方文化介绍，旨在丰富读者的中外文化知识，培养学习者的中外文化差异 意识。
《商务英语教程》共10个单元，选了与商务活动相关的十个话题，涵盖国际品牌、企业组织、市场文化、技 术创新、市场竞争、商业伦理、金融风险等领域。
商务英语实用教程读后感
商务英语实用教程读后感After reading the Business English Practical Course, I have gained a deeper understanding of the importance of effective communication in the business world. The book provides practical and useful guidance on various aspects of business communication, such as writing emails, making presentations, and conducting negotiations.One of the key takeaways from the book is the significance of clear and concise language in business communication. In today's fast-paced business environment, the ability to convey information clearly and effectively is crucial. The book emphasizes the importance of using plain language and avoiding jargon or overly complex sentences to ensure that the message is easily understood by the recipient.Additionally, the book also highlights the importance of cultural awareness in international business communication. It provides valuable insights into the cultural differences that can impact business interactions and offers strategies for navigating these differences effectively. This section was particularly enlightening as it shed light on thenuances of cross-cultural communication and the potential pitfalls to avoid.Furthermore, the practical tips and examples provided in the book have been instrumental in improving my own business communication skills. For example, the section on writing effective emails offered valuable advice on structuring emails, choosing the right tone, and using appropriate language for different purposes. I have already implemented some of these tips in my own professional correspondence and have noticed a positive impact on the clarity and effectiveness of my messages.Overall, the Business English Practical Course has been an invaluable resource for anyone looking to enhance their business communication skills. It offers a comprehensive overview of the key principles and techniques necessary for successful business communication, and provides practical guidance that can be applied in real-world scenarios. I highly recommend this book to anyone looking to improve their business English proficiency and enhance their communication skills in a professional context.阅读了《商务英语实用教程》之后，我对有效沟通在商业世界中的重要性有了更深刻的理解。
商务英语实用教程课后练习题含答案
商务英语实用教程课后练习题含答案介绍商务英语是现代商业社会必不可少的一门语言。
对于想要在国际经济舞台上立足的人来说，掌握商务英语技能是非常重要的。
本文档提供商务英语课后练习题并附有答案。
这些练习题可以帮助初学者巩固商务英语的基础知识。
练习阅读理解Passage 1Young Employees in Multinational CompaniesA)In the 21st century, more and more employees inmultinational companies are young people. These youngemployees generally have a high level of education andare very fluent in English. They can work long hours,and they can work on a team. But, sometimes these young employees face some problems. They may not be familiarwith t he company’s culture. They may not know thecompany’s customers. They may not know the company’sproducts.B)Some companies have programs to help youngemployees with these problems. Some companies give young employees a mentor. A mentor is a person in the company who is experienced and can teach the young person about the company. Some companies also help young employees by placing them in different parts of the company. Forexample, a young person who starts in the company’stechnology department may later work in the company’s sales department.C)Another problem for young employees iscommunication. Communication is a big part of any job.Many multinational companies have employees who speak different languages. Sometimes, young employees may not be able to communicate with them well. Some companies offer language trning for young employees.Questions1.What is the 21st century like for multinationalcompanies?2.What type of employees do multinational companieshire?3.What difficulties do young employees face?4.What programs do some companies have to help youngemployees?5.Why might young employees have troublecommunicating?Answers1.The 21st century is marked by the trend of havingmore young employees in multinational companies.2.Multinational companies hire young people with highlevels of education and excellent English skills who can work long hours and on a team.3.Young employees may face difficulties inunderstanding the company’s culture, customers, andproducts.4.Some companies offer mentors, place young employeesin different parts of the company, and provide language trning.5.Young employees may struggle with communication dueto different languages spoken within the company.语法题Exercise 1Choose the correct form of the verb in parentheses.1.The team (is, are) working on a new project.2.Each task (require, requires) a lot of attention todetl.3.The report (isn’t, aren’t) ready yet.4.Both companies (have, has) a lot of experience intheir respective fields.Answer1.is2.requires3.isn’t4.have交际用语Exercise 1Insert the missing words into the conversation.A. Excuse me, do you have a moment?B. Yes, of course. What can I _______ for you?A. I was wondering if you could tell me how to _______ to the conference center?B. Sure. Take the first _______ and then turn _______ at the second intersection. It’s about a five-minute walk from there.A. Great. Thanks _______ your help.B. No problem. Have a good day. AnswerA. doA. getA. leftA. for。
实用商务英语翻译(新视界商务英语系列教材)课后习题答案
Unit 11. 请将下列英语句子译成汉语（1）在这种情况下，世界各国又恢复浮动汇率就不足为奇了。
各国中央银行也就无需维持本币的汇价了。
（2）在全球一体化日益增长的今天，许多国际营销商所面临的任务与其说是市场准入问题不如说是在不同的国际市场中管理市场组合的问题。
（3）真正的劳力士手表被证实在全球任何地方都是一样的，它的定位即成功人士的手表——正如其广告所说的在全球任何地方都是一样的。
（4）然而，其核心产品——牛仔裤和运动鞋——正在失去吸引力，公司正挣扎于一个竞争非常激烈的市场。
（5）我们之所以有商业机会是因为互联网所导致的社会结构变化。
2. 请将下列段落译成英文。
Price and pricing policy play an important role in all marketing strategy. It is worthwhile for any exporter to pay special attention to pricing before coming to grips with overseas buyers. Overseas purchasers are generally reputed to be professional, knowledgeable and possessing solid information as a basis for their decisions. In most cases, hey are guided in their business activities by a budget which in turn is based on direct costing. This means that to them the purchase price is but one cost element among several others and that the total cost does not accrue until the goods have been sold to the next customer. It is therefore irrelevant to the purchasers whether they can lower the price by bargaining or, as an alternative, make the sellers take over part of their other costs for the product. Such peripheral costs may include special packaging, price marking.3.请将下列段落译成汉语。
商务英语口语实训教程
商务英语口语实训教程
商务英语口语实训教程（Business English Communication Skills）旨在
帮助学生提高在商务场合中的英语口语表达能力。
通过模拟真实的商务场景，学生可以学习如何运用商务英语进行有效的沟通，包括商务谈判、会议交流、商务报告等。
以下是一些商务英语口语实训教程的基本内容：
1. 商务礼仪：学习各种商务场合中的礼仪和规范，包括称呼、问候、介绍、握手等。
2. 商务沟通技巧：掌握有效的沟通技巧，如倾听、表达、提问、反馈等，以便在商务场合中更好地交流。
3. 商务谈判：学习谈判技巧和策略，包括如何进行报价、还价、达成协议等。
4. 商务会议：了解各种商务会议的类型和流程，学习如何主持和参与会议，以及如何进行报告和演示。
5. 商务信函和电子邮件：学习撰写各种商务信函和电子邮件，包括邀请函、感谢信、通知函等。
6. 跨文化沟通：了解不同文化背景下的商务礼仪和沟通方式，以避免文化冲突和误解。
通过实训教程，学生可以模拟真实的商务场景进行口语练习，提高自己的口语表达能力和自信心。
同时，学生还可以学习到实用的商务技巧和策略，为自己的职业发展打下坚实的基础。
商务英语语用学教程
商务英语语用学教程Effective communication is the foundation of successful business interactions. In the realm of business English, pragmatics, the study of language in context, plays a crucial role in ensuring smooth and productive exchanges. This essay aims to provide a comprehensive tutorial on the essential aspects of business English pragmatics, equipping readers with the necessary tools to navigate the intricacies of professional communication.Contextual AwarenessThe first and perhaps the most crucial element of business English pragmatics is the ability to recognize and adapt to the context in which the communication takes place. This includes understanding the cultural norms, social dynamics, and power structures that shape the interaction. Successful business professionals must be attuned to the subtle nuances of language, tone, and body language, and tailor their communication style accordingly.For instance, in some cultures, direct communication may be perceived as overly assertive or even rude, while in others, it is thepreferred mode of interaction. Recognizing these cultural differences and adjusting one's communication style accordingly is essential for building rapport, establishing trust, and achieving desired outcomes.Politeness StrategiesClosely related to contextual awareness is the mastery of politeness strategies. In the business world, where professional relationships are paramount, the ability to communicate in a polite and courteous manner can make all the difference. Pragmatic competence in this area involves understanding the appropriate use of linguistic devices such as hedging, indirectness, and honorifics.Hedging, the use of expressions like "I think," "perhaps," or "it seems," can soften the impact of potentially face-threatening statements, allowing for more diplomatic and collaborative exchanges. Indirectness, on the other hand, can be employed to convey requests or disagreements in a more tactful manner, avoiding direct confrontation. Honorifics, the use of respectful titles or forms of address, demonstrate respect and recognition of the other person's status or position.By incorporating these politeness strategies into their communication, business professionals can navigate delicate situations, maintain positive relationships, and foster an environment of mutual understanding and cooperation.Speech Acts and Conversational ImplicatureAnother crucial aspect of business English pragmatics is the understanding of speech acts and conversational implicature. Speech acts refer to the different functions language can serve, such as making requests, giving instructions, or making promises. Recognizing the intended illocutionary force behind an utterance, rather than just the literal meaning, is essential for effective communication.Conversational implicature, on the other hand, involves the implicit meanings that are conveyed through language, often beyond the literal meaning of the words used. This includes understanding the subtext, reading between the lines, and interpreting the underlying message. In the business context, where communication is often nuanced and indirect, the ability to recognize and interpret conversational implicature can be the difference between a successful negotiation and a missed opportunity.For example, when a client says, "I'm not sure if we have the budget for that," they may be implicitly conveying that the proposed solution is too expensive. A pragmatically competent professional would recognize this implicature and respond accordingly, perhaps by offering a more cost-effective alternative or negotiating the terms.Discourse Markers and Interactional CompetenceEffective business communication also requires a mastery of discourse markers and interactional competence. Discourse markers, such as "well," "you know," or "I mean," serve to structure and organize speech, guiding the flow of conversation and signaling transitions between ideas.Interactional competence, on the other hand, involves the ability to engage in and manage the dynamics of a conversation, including taking turns, interrupting appropriately, and maintaining coherence. This is particularly important in business settings, where meetings, negotiations, and presentations often involve multiple participants and the need for seamless coordination.By utilizing discourse markers effectively and demonstrating strong interactional competence, business professionals can ensure that their communication is clear, cohesive, and engaging, ultimately leading to more productive and successful interactions.Pragmatic Variation and AdaptabilityFinally, an essential component of business English pragmatics is the ability to recognize and adapt to pragmatic variation. Different business contexts, industries, and even individual preferences may call for distinct pragmatic norms and communication styles. Successful business professionals must be able to identify thesevariations and adjust their communication accordingly.For instance, the pragmatic norms in a formal corporate setting may differ significantly from those in a startup environment or a casual client meeting. Recognizing these differences and adjusting one's language, tone, and behavior accordingly is crucial for building rapport, establishing credibility, and achieving desired outcomes.Moreover, the ability to adapt one's pragmatic competence is not limited to external contexts; it also extends to individual preferences and communication styles. Effective business professionals must be able to read their audience, identify their pragmatic preferences, and tailor their communication to suit the needs of each individual or group.By mastering the art of pragmatic variation and adaptability, business professionals can navigate the diverse and ever-changing landscape of professional communication, consistently delivering clear, effective, and well-received messages.ConclusionIn the dynamic and complex world of business, the importance of pragmatic competence in English cannot be overstated. From understanding the importance of contextual awareness and politeness strategies to mastering the intricacies of speech acts andconversational implicature, the business English pragmatics tutorial outlined in this essay provides a comprehensive framework for developing the essential skills needed to thrive in professional communication.By embracing the principles of business English pragmatics, professionals can enhance their ability to build strong relationships, navigate challenging situations, and ultimately achieve their business objectives with greater success. As the global marketplace continues to evolve, the mastery of these pragmatic skills will become increasingly crucial for those seeking to excel in the world of business.。
英语教程实用商务第三版答案unit15
英语教程实用商务第三版答案unit151、She and her family bicycle to work, _________ helps them keep fit. [单选题] *A. which(正确答案)B. whoC.itD. that2、My sister gave me a _______ at my birthday party. [单选题] *A. parentB. peaceC. patientD. present(正确答案)3、Neither she nor her friends ______ been to Haikou. [单选题] *A. have(正确答案)B. hasC. hadD. having4、Tom will _______ me a gift from Japan. [单选题] *A. takeB. getC. carryD. bring(正确答案)5、Can you _______ this form? [单选题] *A. fillB. fill in(正确答案)C. fill toD. fill with6、These two films are very interesting. I like them _____. [单选题] *A. eitherB. neitherC. allD. both(正确答案)7、I repeated my question several times. [单选题] *A. 到达C. 重复(正确答案)D. 返回8、45．—Let's make a cake ________ our mother ________ Mother's Day.—Good idea. [单选题] *A．with; forB．for; on(正确答案)C．to; onD．for; in9、—Is this ______ football, boy? —No, it is not ______.（）[单选题] *A. yours; myB. your; mine(正确答案)C. your; meD. yours; mine10、The rain is very heavy _______ we have to stay at home. [单选题] *A. butB. becauseC. so(正确答案)11、I think _______ is nothing wrong with my car. [单选题] *A. thatB. hereC. there(正确答案)D. where12、He _______ walks to school, because he lives near school. [单选题] *A. sometimes(正确答案)B. neverC. doesn’tD. don’t13、I don’t like snakes, so I ______ read anything about snakes.（）[单选题] *A. alwaysB. usuallyC. oftenD. never(正确答案)14、_____ yuan a month _____ not enough for a family of three to live on today. [单选题] *A. Five hundred; is(正确答案)B. Five hundreds; areC. Five hundred; areD.Five hundreds; is15、When Max rushed to the classroom, his classmates _____ exercises attentively. [单选题] *A. didB. have doneC. were doing(正确答案)D. do16、4．—Let's fly a kite when you are ________ at the weekend.—Good idea. [单选题] * A．warmB．kindC．smallD．free(正确答案)17、You can distinguish the twins very easily, _____Tom is quite while Jack is active. [单选题] *A. soB. butC. for(正确答案)D. and18、90．—I want to go to different places, but I don’t know the ________. —A map is helpful,I think. [单选题] *A．price(正确答案)B．timeC．wayD．ticket19、Actually, we don't know whether this news comes from a reliable（）or not. [单选题] *A. source(正确答案)B. originC. basisD. base20、96．Let's cross the street from school. There is a park ______ the school. [单选题] * A．far fromB．next toC．atD．opposite(正确答案)21、I run out of money. Could you _______ me some？[单选题] *A. lend(正确答案)B. sellC. borrowD. buy22、There is a popular belief _____schools don’t pay any attention to spelling. [单选题] *A.that(正确答案)B.whichC.whatD.whose23、Boys and girls, _______ up your hands if you want to take part in the summer camp(夏令营)．[单选题] *A. puttingB. to putC. put(正确答案)D. puts24、What _______ would you like, sir? [单选题] *A. otherB. else(正确答案)C. othersD. another25、Amy and her best friend often ______ books together.（）[单选题] *A. read(正确答案)B. readsC. is readingD. to read26、Which animal do you like _______, a cat, a dog or a bird? [单选题] *A. very muchB. best(正确答案)C. betterD. well27、Many people prefer the bowls made of steel to the _____ made of plastic. [单选题] *A. itB. ones(正确答案)C. oneD. them28、Across the river（）. [单选题] *A. lies a new built bridgeB.lies a newly built bridge(正确答案)C. a new built bridge liesD.a newly built bridge lies29、Mary wanted to travel around the world all by herself, but her parents did not _______ her to do so. [单选题] *A. forbidB. allowC. follow(正确答案)D. ask30、These apples smell _____ and taste ______. [单选题] *A. well; wellB. good; good(正确答案)C. well; goodD. good; well。
《实用商务英语综合教程(高级)》—教学教案
《实用商务英语综合教程（高级）》教学教案Unit 1 Meeting and Entertaining ClientsListening and speakingI. Teaching objectivesSs are expected to learn to:1.listen for specific information about etiquette for entertaining clients;2.listen for specific information to fill in the gaps in the conversations;3.retell the main points heard;4.role-play and practice in the everyday life social etiquette for entertaining clients.II. Teaching focus:To learn and practice social etiquette for entertaining clientsIII. Teaching difficultyTo listen for gist and specific informationVI. Teaching aids: a disc player and the discV. Teaching length: 90 minutesIV. Teaching procedure:Step1. Greet the class and announce the tasks for the periods.Step2. Lead-in Questions (3minutes)Step3. Present the 5 questions in Task2. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words inthe questions. (3 minutes)Step4. Play the disc for the class to listen for the answers to the 5 questions in Task2. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes) Step5. Play the disc for the class to listen again and fill in the gaps in Task1. (5 minutes)Step6. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes)Step7. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task5. (15 minutes)Step8. Present the 5 questions in Task6. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words inthe questions. (3 minutes)Step9. Play the disc for the class to listen for the answers to the 5 questions in Task6. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes) Step10. Play the disc for the class to listen again and fill in the gaps in Task5. (5 minutes) Step11. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes)Step12. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task8. (15 minutes)Step14. Assignments:To learn the new words and expressions in the two conversations;To review the social etiquette for entertaining clients.Intensive ReadingI. Teaching objectives:The Ss are expected to learn:1.the corporate entertainment;2.the words and expressions;3.the reading skills to find out the general idea and specific information.II. Teaching focus:To learn the corporate entertainment.III. Teaching difficulty:The reading skills to find out the general idea and specific informationVI. Teaching length: 90 minutesIV. Teaching procedure:Step1. Greet the class and announce the tasks.Step2. Lead-in questions:How many proper ways can you think out to entertain your clients or your friends? (2 minutes) Step3. Reading skills: ask the class to skim the passage and outline its logical structure the talk about their answers in pairs. Ask 2 pairs to present to the class. (20 minutes)Corporate EntertainmentGeneral idea: The skills of corporate entertainment.1.the importance of corporate entertainment2.the steps to prepare your corporate entertainment3.Caring about the well-being of the clients’ whole familyStep4. Reading skills: ask the class to scan the passage and find out the answers to Tasks9—11 based on the key words in each question and the outline made in Step3. (20 minutes)Step5. Intensive reading: ask the class to read through the passage in details and mark out the language points that are difficult to understand. (10 minutes)Step6. Language points in the passage. (25-30 minutes)Step7. Translating: ask the class to finish Task12 according to the language points learned in the passage. (10 minutes)Fast reading and Case StudyI. Teaching objectives:The Ss are expected to learn:1.places you should avoid when meeting clients ;2.the reading skills to find out the general idea and specific information;II. Teaching focus:To learn places you should avoid when meeting clientsIII. Teaching difficulty:The reading skills to find out the general idea and specific informationVI. Teaching length: 90 minutesIV. Teaching procedure:Step1. Greet the class and announce the tasks.Step2. Lead-in questions:Which places do you think you should avoid when meeting clients? (2 minutes) Step3. Reading skills: ask the class to skim the passage and outline its logical structure the talk about their answers in pairs. Ask 2 pairs to present to the class. (20 minutes)Places You Should Avoid Meeting ClientsGeneral idea: Find places you should never meet with a clients to help you make a better impression on your clients1.Introduction: A lot of people have wrong opinions about finding places to meet clients2.the importance of a proper places to meet clients3.Five places you should never meet with a client.1)Starbucks or any other Wi-Fi equipped coffee house2)High-end bookstores3)Public Libraries4)Hotel Lobbies5)KFC, McDonald's or any fast-food restaurant4.conclusionStep4. Reading skills: ask the class to scan the passage and find out the answers to Tasks13and14 based on the key words in each question and the outline made in Step3. (20 minutes)Step5. Intensive reading: ask the class to read through the passage in details and find out the specific information for each part of the key points. (10 minutes)Step6. Case Study. Ask the class to read through the case and find out what the strong points and weak points are in his entertaining activities and how to perfect them. (15-20minutes)Step7. Discussion. Ask the class to talk about the questions in Task15 in pairs based on the case study. Then ask to pairs to present to the class. (10 minutes)Step8. SummaryGrammar and WritingI. Teaching objectives:The Ss are expected to learn:1. English basic sentence patterns;2. How to write a note.II. Teaching focus:1. English basic sentence patterns;2. The necessary part and set phrases of a note.III. Teaching difficulty:1. English basic sentence patterns;2. The necessary part and set phrases of a note.VI. Teaching length: 90 minutesV. Teaching procedure:Step1. Greet the class and announce the tasks.Step2. Present English basic sentence patterns: (14 minutes)1. Ｓ+Ｖ2. Ｓ+Ｖ+Ｐ3. Ｓ+Ｖ+Ｏ4. Ｓ+Ｖ+IO +Ｏ5. Ｓ+Ｖ+Ｏ+Ｃ6.“There + beStep3. Task16. Ask the class to finish Task16 and discuss in pairs. (10 minutes)Step4. Task17. Ask the class to finish Task17 and discuss in pairs. (15 minutes)Step5. Present the necessary parts of a note: (2 minutes)The date, salutation, body, signature and cc etcStep6. Present the format of a note (2 minutes)Step7. Practice. Ask the class to study the two samples with focus on their necessary parts, the format and the useful set phrases for each part of the body. Present the useful setphrases. (5 minutes)Step8. Task18. Ask the class to finish the task and invite two Ss to present their writings to the class. (15 minutes)Step9. Task19. Ask the class to finish the task and invite 2 Ss to present their writings to the class. (20 minutes)Step10. Summary.Unit 2 TelephoningListening and speakingI. Teaching objectivesSs are expected to learn to:5.listen for specific information about etiquette for telephoning;6.listen for specific information to fill in the gaps in the conversations;7.retell the main points heard;8.role-play and practice in the everyday life social etiquette for telephoning.II. Teaching focus:To learn and practice social etiquette for telephoningIII. Teaching difficultyTo listen for gist and specific informationVI. Teaching aids: a disc player and the discV. Teaching length: 90 minutesIV. Teaching procedure:Step1. Greet the class and announce the tasks for the periods.Step2. Lead-in Questions (3minutes)Step3. Present the 5 questions in Task2. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words inthe questions. (3 minutes)Step4. Play the disc for the class to listen for the answers to the 5 questions in Task2. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes) Step5. Play the disc for the class to listen again and fill in the gaps in Task1. (5 minutes)Step6. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes)Step7. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task5. (15 minutes)Step8. Present the 5 questions in Task6. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words inthe questions. (3 minutes)Step9. Play the disc for the class to listen for the answers to the 5 questions in Task6. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes) Step10. Play the disc for the class to listen again and fill in the gaps in Task5. (5 minutes)Step11. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes)Step12. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task8. (15 minutes)Step13. Summary.Step14. Assignments:To learn the new words and expressions in the two conversations;To review the social etiquette for telephoning.Intensive ReadingI. Teaching objectives:The Ss are expected to learn:4.the telephoning;5.the words and expressions;6.the reading skills to find out the general idea and specific information.II. Teaching focus:To learn telephoning.III. Teaching difficulty:The reading skills to find out the general idea and specific informationVI. Teaching length: 90 minutesIV. Teaching procedure:Step1. Greet the class and announce the tasks.Step2. Lead-in questions:What are the aims of making phone calls? And how to make a successful phone call (2 minutes)Step3. Reading skills: ask the class to skim the passage and outline its logical structure the talk about their answers in pairs. Ask 2 pairs to present to the class. (20 minutes)How to Make a Successful Phone CallGeneral idea: How to make a successful phone call4.Special rules and conventions to abide by when making a phone call5.the steps for making calls to people that you do not know6.telephone tipsStep4. Reading skills: ask the class to scan the passage and find out the answers to Tasks9—11 based on the key words in each question and the outline made in Step3. (20 minutes)Step5. Intensive reading: ask the class to read through the passage in details and mark out the language points that are difficult to understand. (10 minutes)Step6. Language points in the passage. (25-30 minutes)Step7. Translating: ask the class to finish Task12 according to the language points learned in the passage. (10 minutes)Step8. SummaryFast reading and Case StudyI. Teaching objectives:The Ss are expected to learn:3.basic knowledge of telephone and the invention of wireless phone ;4.the reading skills to find out the general idea and specific information;II. Teaching focus:To learn basic knowledge of telephoneIII. Teaching difficulty:The reading skills to find out the general idea and specific informationVI. Teaching length: 90 minutesIV. Teaching procedure:Step1. Greet the class and announce the tasks.Step2. Lead-in questions:How much do you know about telephone? (2 minutes)Step3. Reading skills: ask the class to skim the passage and outline its logical structure the talk about their answers in pairs. Ask 2 pairs to present to the class. (20 minutes)How Much Do You Know About Telephone?General idea: Basic knowledge of telephone and the invention of wireless phone5.Basic knowledge of telephone6.the invention of wireless phoneStep4. Reading skills: ask the class to scan the passage and find out the answers to Tasks13and14 based on the key words in each question and the outline made in Step3. (20 minutes)Step5. Intensive reading: ask the class to read through the passage in details and find out the specific information for each part of the key points. (10 minutes)Step6. Case Study. Ask the class to read through the case and comment the bank’s behavior and attitudes towards problems. (15-20 minutes)Step7. Discussion. Ask the class to talk about the questions in Task15 in pairs based on the case study. Then ask to pairs to present to the class. (10 minutes)Step8. SummaryGrammar and WritingI. Teaching objectives:The Ss are expected to learn:1. Simple Present Tense;2. How to write a telephone message.II. Teaching focus:1. Simple Present Tense;2. The necessary part and set phrases of a telephone message.III. Teaching difficulty:1. English basic sentence patterns;2. The necessary part and set phrases of a telephone message.VI. Teaching length: 90 minutesV. Teaching procedure:Step1. Greet the class and announce the tasks.Step2. Present the structure of Simple Present Tense: (14 minutes)1. Ｓ+Ｖ2. Ｓ+Ｖ-(e)s /has+3. Ｓ+am/is/are+Step3. Task16. Ask the class to finish Task16 and discuss in pairs. (10 minutes)Step4. Task17. Ask the class to finish Task17 and discuss in pairs. (15 minutes)Step5. Present the necessary parts of a telephone message: (2 minutes)The from, to, date, time, phone number, message, and cc etcStep7. Practice. Ask the class to study the two samples with focus on their necessary parts, the format and the useful set phrases for each part of the body. Present the useful setphrases. (5 minutes)Step8. Task18. Ask the class to finish the task and invite two Ss to present their writings to the class. (15 minutes)Step9. Task19. Ask the class to finish the task and invite 2 Ss to present their writings to the class. (20 minutes)Step10. Summary.Unit 3 MeetingsListening and speakingI. Teaching objectivesSs are expected to learn to:9.listen for specific information about how to organize a meeting;10.listen for specific information to fill in the gaps in the conversations;11.retell the main points heard;12.role-play and practice organizing a meeting.II. Teaching focus:To learn and practice how to organize a meetingIII. Teaching difficultyTo listen for gist and specific informationVI. Teaching aids: a disc player and the discV. Teaching length: 90 minutesIV. Teaching procedure:Step1. Greet the class and announce the tasks for the periods.Step2. Lead-in Questions (3minutes)1. Do you like attending meetings?2. Why do we still have meetings even though we can communicate information byemail, by phone and through other modern communication technologies?Step3. Present the 5 questions in Task2. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words inthe questions. (3 minutes)Step4. Play the disc for the class to listen for the answers to the 5 questions in Task2. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes) Step5. Play the disc for the class to listen again and fill in the gaps in Task1. (5 minutes)Step6. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes)Step7. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task5. (15 minutes)Step8. Present the 5 questions in Task6. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words inthe questions. (3 minutes)Step9. Play the disc for the class to listen for the answers to the 5 questions in Task6. Afterlistening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes) Step10. Play the disc for the class to listen again and fill in the gaps in Task5. (5 minutes) Step11. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes)Step12. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task8. (15 minutes)Step13. Summary.Step14. Assignments:To learn the new words and expressions in the two conversations;To review the process and techniques of organizing a meeting.Intensive ReadingI. Teaching objectives:The Ss are expected to learn:7.the business meeting etiquette;8.the words and expressions;9.the reading skills to find out the general idea and specific information.II. Teaching focus:To learn the workplace social etiquette.III. Teaching difficulty:The reading skills to find out the general idea and specific informationVI. Teaching length: 90 minutesIV. Teaching procedure:Step1. Greet the class and announce the tasks.Step2. Lead-in questions:What do you think are considered as good manners in workplace? (2 minutes) Step3. Reading skills: ask the class to skim the passage and outline its logical structure the talk about their answers in pairs. Ask 2 pairs to present to the class. (20 minutes)Business Meeting EtiquetteGeneral idea: Business meeting etiquette can result in success or failure.1. forms and significance of business meeting2. etiquette at formal meetings3. dress and good manners at a meeting4. etiquette at informal meetingsStep4. Reading skills: ask the class to scan the passage and find out the answers to Tasks9—11 based on the key words in each question and the outline made in Step3. (20 minutes)Step5. Intensive reading: ask the class to read through the passage in details and mark out the language points that are difficult to understand. (10 minutes)Step6. Language points in the passage. (25-30 minutes)New Words and Expressions1. etiquette n. the formal rules for polite behavior in society or in a particular group礼节，礼仪2. crucial a. extremely important 至关紧要的3. preside v. to be in charge of a meeting 主持会议4. take the trouble to 不辞辛苦地5. attentively ad. listening to or watching someone carefully 注意地，专心地6. interrupt v . to stop one’s speech by suddenly speaking to them, making a noiseetc 打断某人的话7. address v. deliver a speech 向……致辞8. cue n. an action or event that is a signal for something else to happen 提示9. condense v. to make something that is spoken or written shorter缩短，精简10. succinct a. clearly expressed in a few words 简洁的11. deviate v. turn away （from the right or usual way, a rule, a custom，etc.）偏离，背离12. guise n. dress, outward appearance 装束，打扮，外貌，外观13. courteous a. polite and showing respect for other people 有礼貌的14. confidential a. secret 机密的，秘密的15. fall into this trap 落入圈套或陷阱16. undermine v. weaken gradually 逐渐损坏，衰弱Difficult sentences1. Etiquette in business can come in a variety of forms – be it a business lunch to your choice ofattire at an awards ceremony, but the most crucial area in which etiquette can mean the difference between a company gaining or losing thousands of pounds is in a meeting setting.商务礼仪形式多样——无论是在共进商务午餐时，还是在出席颁奖仪式时着装的选择上。
实用商务英语知到章节答案智慧树2023年嘉兴学院
实用商务英语知到章节测试答案智慧树2023年最新嘉兴学院第一章测试1.Wholesalers buy goods from manufacturers or importers and then sell themto the end customers in small quantities. ( )参考答案:错2.Your interest, expertise and experience are all very important when startingbusiness. ( )参考答案:对3.If you start a business selling services, you may or may not need a storefrontof some kind. In chinese, "storefront " is（）参考答案:店面，店铺4.Not being complete independent is one of the advantages of the franchise . ( )参考答案:错5.Which of the following can be included into the body part of a job applicationletter? ( )参考答案:The purpose of writing the letter.;Appreciation for being considered for the job.;Personal information (gender, work experience, educationalbackground,etc.)第二章测试1.In production process, lean manufaturing training is adopted to helpmanufacturers to improve greater markup. ( )参考答案:对2.The duties of the operations department are to find out what the consumerswant through marketing research. ( )参考答案:错3.The common aspects that need to be considered in operations managementare as follows_________? ( )参考答案:production process;inventory management;supply chain4.Which of the following concept is commonly adopted to manage theinventory of a company? ( )参考答案:Just-in-time (JIT)5.The elements that need to be included in minutes writing are__________. ( )参考答案:a follow-up meeting schedule;topics discussed and resolutions made at the meeting;attendees and absentees of the meeting;time and place of the meeting第三章测试1.Mortgaging is a common way of startup fund raising. ( )参考答案:对2.It’s easy for startup companies to get bank loans nowadays. ( )参考答案:错3.Which of the following sources can provide new companies a hefty sum ofcapital?( )参考答案:Venture capital companies4.In what ways do angel investors make investments in a startup? ( )参考答案:Invest through angel investor networks;Invest through angel investor funds;Invest through crowd funding platforms;Invest their money directly into a new company5.Which part can be omitted(去除) in memo writing? ( )参考答案:signature (签名/落款);salutation (问候语);letterhead (信件抬头)第四章测试1. A customer's knowledge about brand factors includes ___________. ( )参考答案:reputation;features;values;specifications2.Brand awareness is crucial in persuading, informing and reminding bothpotential and existing customers towards making a brand decision. ( )参考答案:对3.Brand recall refers to how well people connect a brand with products, ideas,taglines, and other attributes. ( )参考答案:错4.Extending your brand in every aspect of corporate life is the strategy of___________. （）参考答案:integrating your brand5.In writing a business proposal, it is important to remember not to turn theopening into an introduction to or overview of your company. ( )参考答案:对第五章测试1.Higher Engagement is one of the benefits of digital advertising. ( )参考答案:对2.The advance of high-speed mobile networks and the penetration of mobiledevicescontributes to the the growth of online advertising.（）参考答案:对3.Behavioral data providers can rely on _______ to collect a customer'sinformation. ( ）参考答案:online searches;purchasing history;internet browsing habits4._______ are generally used in e-commerce like eBay and Amazon. ( )参考答案:Promoted listings5.The language of notice and announcement should be straightforward,concise, simple, accurate and formal. ( )参考答案:对第六章测试1.Cross-border e-commerce involves the sale or purchase of products viaonline shops across national borders. ( )参考答案:对2.The main target markets of China's cross-border e-commerce are Russia andBrazil. ( )参考答案:错3.Which of the following makes it convenient to deliver large goods from onecountry to another?( )参考答案:overseas warehouseser-generated content (UGC) is an effective way to improve customerexperience, which is delivered and shared in interactive ways like ? ( )参考答案:VR / AR;live streaming;posts;short videos5.Which of the following statements about email writing is not true? ( )参考答案:You can use the same closing sentences in formal and informal emails.第七章测试1.By handling potential undesirable situations, business travelers can developtheir_________. ( )参考答案:problem-solving skills2.If you travel by air, you are likely to be contributing to environmentalpollution. ( )参考答案:对3.Items such as spray paint and fireworks are not prohibited at security check.( )参考答案:错4.There is no need to put a power adapter in your suitcase before you travel toother countries because it is universal in most countries. ( )参考答案:错5.In writing a formal business letter, writers should add a comma aftercomplimentary close. ( )参考答案:对第八章测试1.Thanks to the technological advances, automated self-service systems canreplace humans in handling customer care issues. ( )参考答案:错2.Providing quality customer service is a win-win strategy for both businessesand customers. ( )参考答案:对3.An online business can build customer trust if it can（）.参考答案:add a physical address4.An online customer community can be in the form of ( ).参考答案:wechat subscriptions;weibo group;message board;webinar5.Replies to claims should always be courteous, even if the claim is unfounded.( )参考答案:对第九章测试1.There are various etiquettes in the world, like church etiquette, drinkingetiquette, concert etiquette, and so on. （）参考答案:对2.Mobile technology has led to the instant gratification generation and patienceis no longer a virtue. （）参考答案:对3.To be efficient, you can check your e-mail messages anywhere, even in theelevator. （）参考答案:错4.Business formal is appropriate for the professions EXCEPT ( )参考答案:tech companies5.The elements that should be included in business invitation writing are ( )参考答案:date, time, and venue of the business event;representative’s name, designation, and the name of the company;more details such as special guests or activities;reason or purpose of the business event第十章测试1.Corporate culture is often called the character of an organization. ( )参考答案:对2.Which of the following descriptions about corporate culture is true? （）参考答案:Companies with adhocracy culture（发展式文化）value individuality.3. A company should keep its physical conditions pleasant. ( )参考答案:对4. A single poor performer in a team won’t result in low team morale. ( )参考答案:错5.What sections does a business report usually include? （）参考答案:Introduction;Findings;Recommendation;Conclusion。
实用商务英语口语教程 全套课件
(6) Thank you for your inquiry about our new products. (inquiry about)
Section III: Practice Out
★1. Terms Practice
(1) thoughtful (3) cuisine (5) comfortable (7) splendid (9) reception desk
(2) hospitality (4) check into (6) propose (8) look forward to (10) on behalf of sb
Scene of Project 3 :After several days’ business talks, Miss White has completed her business task and is leaving at 6:00 p.m.. She’d like to close her account, so she comes to Miss Li at the reception desk.
Role-play : Role-play the above-mentioned dialogue in pair
★Project Study 3
Dialogue: Check Out
Role-play: Role-play the above-
mentioned dialogue in pairs.
(10) We’d like one for your file and the other for the account. (file, account)
实用商务英语教程
Ⅰ. Answer the following questions according to the text.
1. What does the term “corporate culture” refer to? 2. Why do firms with strong cultures achieve better results? 3. What are the companies encouraging the employees to do? 4. What is Hewlett-Packard’s corporate culture based on? 5. When should a company’s corporate culture be changed?
文章作者往往会对文中一些重要的概念或者术语采用定义复述或者是举例的方式重新解释我们可以利用这些通俗易懂的解释所提供的信息来猜测词义
实用商务英语
Unit One
Section A Listening and Speaking ★ Business Reception Section B Reading ★ Corporate Culture Section C Business Writing ★ Cover Letter and Résumé
Ⅱ. Tell whether the following statements are true (T) or false (F) according to the text.
Ⅲ. Match each word in Column A with the appropriate definition in Column B.
实用国际职场英语教程
实用国际职场英语教程第一章：职场准备在现今全球化的经济中，掌握实用的国际职场英语已经成为成就职业成功的重要因素之一。
本教程将为您提供一些实用的国际职场英语技巧和知识，助您在职业生涯中取得更好的发展。
第一节：个人介绍与自我推销在职场中，个人介绍与自我推销是非常重要的一环，它可以展示您的能力与特长，给雇主或同事留下良好的第一印象。
以下是一些有用的句型和短语：1. 个人介绍（Self-introduction）- Hello, everyone. Let me introduce myself briefly.（大家好，让我简单介绍一下自己。
）- My name is [Your Name], and I am from [Your Country].（我的名字是[你的名字]，来自[你的国家]。
）- I have been working in the [Your Industry] industry for [Number of Years].（我在[你的行业]行业工作了[几年]年。
）- I specialize in [Your Area of Expertise].（我专注于[你的专业领域]。
）2. 自我推销（Self-promotion）- I have a proven track record in [Specific Skill or Achievement].（我在[具体技能或成就]方面有着可靠的记录。
）- I am skilled at [Specific Task or Responsibility].（我擅长于[具体任务或责任]。
）- I have strong problem-solving skills and can effectively work under pressure.（我具有强大的问题解决能力，并且能够在压力下高效工作。
）- I am a team player and have excellent communication skills.（我是一个团队合作者，具有出色的沟通能力。