《管理学专业英语教程(第4版)》教学课件—lesson20 Three Types of AI

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• reconciling failures to charge for services across billing systems by extracting information from document types;
• reading legal and contractual documents to extract provisions using natural language processing.
Gaining insight through data analysis
• predict what a particular customer is likely to buy;
• identify credit fraud in real time and detect insurance claims fraud;
• analyze warranty data to identify safety or quality problems in manufactured products;
• automate personalized targeting of digital ads; and • provide insurers with more-accurate and detailed actuarial
let the data do the programming.
LOGO
The History of Artificial Intelligence
LOGO
Possible Applications for AI
LOGO
Three Important Business Needs of AI Applications
• transferring data from e-mail and call center systems into systems of record;
• replacing lost credit or ATM cards, reaching into multiple systems to update records and handle customer communications;
modeling.
Engaging with customers and
employees
• intelligent agents that offer 24/7 customer service addressing a broad and growing array of issues;
• internal sites for answering employee questions on various topics;
LOGO
AI: What is and why it matters?
Why artificial intelligence matters?
• AI automates repetitive learning and discovery through data. • AI adds intelligence to existing products. • AI analyzes more and deeper data using neural networks
LOGO
AI: What is and why it matters?
What is artificial intelligence?
Artificial intelligence (AI) makes it possible for machines to learn from experience, adjust to new inputs and perform humanlike tasks. Most AI examples that you hear about today – from chess-playing computers to selfdriving cars – rely heavily on deep learning and natural language processing. Using these technologies, computers can be trained to accomplish specific tasks by processing large amounts of data and recognizing patterns in the data.
Three Types of AI
管理学专业英语教程(第四版)
LOGO
Outlines
1 AI: What is and why it matters? 2 Three Important Business Needs of AIБайду номын сангаасApplications 3 The Business Benefits of AI 4 Machine Learning 5 How AI is Being Used in Industries
that have many hidden layers. • AI achieves incredible accuracy through deep neural
networks – which was previously impossible.
• AI gets the most out of data. • AI adapts through progressive learning algorithms to
Three types of AI
Application
Process Automation
Cognitive Insight
Cognitive Engagement
LOGO
Three Important Business Needs of AI Applications
Automating business processes
• product and service recommendation systems for retailers that increase personalization, engagement, and sales;
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