牛津高中英语M4U1WordPowerUsingsuffixes
牛津 高一 M4-U1_Wordpower
I want to buy “Abbott”(雅培), but the saleswoman persuades me to buy “Wyeth” （惠氏）. I don’t know which one is better,. However, what the woman said sounds quite_____________ (persuade). persuasive
我们每学期通常举行两次月考。
monthly We usually hold two _________ examinations each term.
At present, China is making great efforts to found a _____________(harmony) society. harmonious
word root
suffixes
health
color danger
healthy
colorful dangerous
attract
advertise
attractive
advertised
interest
interesting
word root
adj famous beautiful fantastic medical historic various
销售数字、销售额 sales figure
销售目标
sales target
Finish exercise on P7
1.market share 2. sales figure 3.consumers 4. பைடு நூலகம்arket research 5. sales& marketing department 6. sales targets
M4u1Word power
Verb + ed / ing
amaze surprise bore please
adjective
amazing / amazed surprising / surprised boring / bored pleasing(pleasant) / pleased
disappoint disappointing / disappointed
Noun + y
health wealth dirt luck hand
adjective
healthy wealthy dirty lucky
handy
Noun + ic
hero class fantasy energy
adjective
heroic classic fantastic energetic
市场部
消费者 市场调查 市场份额
market research market share
销售数字、销售额 sales figure 销售目标 sales target
Pair work
Complete the dialogue between Mr. Carter and
Ms. Jones in the textbook.
Exploration 2
Sales and Marketing
Look through the article on p7 and guess the meanings of the words in blue.
产品 product salesman/salesboy saleswoman/salesgirl sales department Marketing department customer/consumer 销售人员 销售部
M4U1Wordpower教学设计
牛津高中英语模块四（必修）第一单元Word power教学设计学习者起点分析：高一年级学生，在学完牛津高中英语模块四（必修）第一单元的Reading: Advertisements 以后。
学习内容分析：以牛津高中英语模块四（必修）第一单元Word power中Using suffixes 为基本内容，拓展为利用词缀猜测词义。
教学目标分析：1. 知识与技能目标：掌握词汇的基本缀合法，能根据词缀猜测词义2. 过程与方法目标: 词汇学习策略，猜测词义策略，归纳总结策略3. 情感态度价值观目标: 培养学生对词汇学习的兴趣，对生词不惧不燥的心理素质教学内容介绍：利用词缀猜测词义是一种重要的词汇学习策略，本堂微课主要介绍如何利用词根附加前后缀的缀合法来猜测词义，目的是提高学生词汇学习效率，并生成适合自己的词汇学习策略，教师在情境与问题中启发引导，学生在任务与活动中体验、归纳、操练和运用。
教学设计介绍：Step one:1. Learning aims1. How to guess adjectives.2. How to guess verbs.3. How to guess nouns.4. Some useful prefixes.2. Task one: Fill in the blanks with the correct form of the given words.Advertisements play an important role in our __________ (day) life. There are two main types:__________ (commerce) ads and PSAs. They use lots of __________ (persuade) and __________ (appeal) images to sell products or services.However, they do not always tell you the complete truth, so we should be __________ (care) not to fall for their tricks.Question: How are these adjectives formed?3. Tip one: How are adjectives formed?Noun + ___________________________________________________________________________________ Verb + ____________________________________________________________________________________ 4.Activity one(Practise): Read the following advertisement and fill in the blanks.Do you want __________ (love) and __________ (attract) clothing at low prices? Are you __________ (tire) of wearing the same _______ (bore) clothes every day? Do you want to look smarter and more __________ (energy) and __________ (create)? Our shopping environment is _________ (friend) and _________ (enjoy). Our _________ (compete) prices mean you don’t have to be __________ (wealth) to look great.【设计说明】本环节以How to guess adjectives为主要内容，作为导入的Task one是根据学生刚学过的课文内容改写的小短文，让学生用短文填空的方式来导入本课，既可复习上一课的内容，又能给学生创造形容词构词法的情境，随后的问题How are these adjectivs formed?则迅速将学生的注意力引到构词法知识上，即在名词和动词后加上后缀可构成形容词。
牛津高中英语M4U1语言点(教师版)(可编辑修改word版)
M4U1 Language PointsWelcome --- Word power1.advertise v.（为…）做广告；登广告vi. 登广告招聘(2) We need to advertise for a new chef.advertisement (常简写为ad) n. 广告，宣传advertising adj. 登广告，广告宣传n. 广告业e.g. (1) a national advertising campaign(2) He has been working in advertising for 20 years.2.persuade v. 劝说persuade sb to do sth = persuade sb into doing sthpersuade sb out of doing sthpersuade sb + that 从句(2)他试图说服我放弃中断试验的想法，但是没成功。
(3)Will you persuade him that he has made the wrong decision?persuasive adj. 有说服力的persuasion n.e.g. They used many persuasive arguments.3.be meant to 有义务（责任）做；有意（打算）做(2) You are meant to keep the children out of trouble.为…准备，设计的e.g. These books are not meant for primary school students.【巩固】mean doing 意味着做某事mean to do 打算做某事e.g ----- Why didn’t you come to the party last night?---- I see you yesterday but I had an unexpected visitor.A. meant toB. had meant toC. would mean toD. have meant to4.cheat vi. 作弊；不忠vt. 欺骗n. 作弊者；作弊行为e.g. (1) Kids always find ways of cheating in school exams.(2)(3)销售员经常欺骗老人购买赝品。
牛津高中英语M4U1语言点(教师版)(最新整理)
M4U1 Language PointsWelcome --- Word power1. advertise v.（为…）做广告；登广告vi.登广告招聘(2) We need to advertise for a new chef.advertisement (常简写为ad)n. 广告，宣传advertising adj. 登广告，广告宣传n. 广告业e.g. (1) a national advertising campaign(2) He has been working in advertising for 20 years.2. persuade v.劝说persuade sb to do sth = persuade sb into doing sthpersuade sb out of doing sthpersuade sb + that从句他试图说服我放弃中断试验的想法，但是没成功。
(3) Will you persuade him that he has made the wrong decision?persuasive adj. 有说服力的persuasion n.e.g. They used many persuasive arguments.3. be meant to 有义务（责任）做；有意（打算）做(2) You are meant to keep the children out of trouble.为…准备，设计的e.g. These books are not meant for primary school students.【巩固】mean doing意味着做某事mean to do打算做某事e.g. ---- Why didn’t you come to the party last night?---- I _______ see you yesterday but I had an unexpected visitor.A. meant toB. had meant toC. would mean toD. have meant to4. cheat vi.作弊；不忠vt.欺骗n.作弊者；作弊行为e.g. (1) Kids always find ways of cheating in school exams.销售员经常欺骗老人购买赝品。
【优文档】译林牛津版高中英语模块四unitWordpowerPPT
marketing
Useful expressions:
Product
Market research
What do they mean?
Sales and marketing Can you have a guess?
Sales/marketing department Consumers
8da nge r ou s
Food and _c_lo_t_h_i_n_g_ are quite important to our human beings.
Active show
Suppose you are a book seller. You want your customer to buy a new book called ‘English Literature’. How can you make your customer buy it? Make a dialogue with your partner and then have it presented.
Wu Ping: Do all ads play tricks on people?
Wu Hong: No. PSAs use some of the same
methods as commercial ads, like persuasive language and exciting imagessuU,fsfiinxges but they are not meant to trick us.
Fill in the blanks How are these new words formed?
1 commerce
译林牛津版必修四 Unit1 word power课件(共28张PPT)
Can you conclude some common suffixes to help form adjectives?
N+? --adj
Root health week hero origin danger help
adj healthy weekly heroic original dangerous helpful
Exercise: Best Clothing Shop (P6)
Do you want _lo__v_e_lyand _a_tt_r_a_c_ti_v_e clothing
at low prices? Are you tired of wearing the
same b_o__ri_n_gclothes every day? Do you want to look smarter and more e_n__e_rg_e_t_ic?
11. He went home sad and disappointed.
12. The manager approached us full of apologies.
Situation seven: serve as object complement
13. The Internet mmaakkeess it possible that we can get in touch with the world.
The actors in Tiny Times are _a_tt_ra_c_t_i_v_e.
What part of speech are these words?
[famous, fantastic, beautiful, attractive]
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More examples: be tired of, be interested in,
n+ial: commercial, social, racial n+ful: helpful, careful, grateful, thankful,
delightful
More examples:
v+ed/ ing: shocked/shocking amazed/amazing…
v+able: enjoyable, respectable, curable… v+ive: attractive, talkative, active
牛津高中英语M4U1
Word Power Usiபைடு நூலகம்g suffixes
What part of speech are these words?
[famous, fantastic, beautiful, attractive]
adjectives
Questions
adding suffixes
Do you know how to form adjectives?
Exercise: Best Clothing Shop (P6)
Do you want _lo__v_e_lyand _a_tt_r_a_c_ti_v_e clothing
at low prices? Are you tired of wearing the
same b_o__ri_n_gclothes every day? Do you want to look smarter and more e_n__e_rg_e_t_ic?
We can tell you where you can find what you want. Best Clothing Shop has opened two new branches in the downtown area!
Our shopping environment is f_r_ie_n_d_l_yand e_n_jo_y_a_b_l.eOur low prices mean you don’t have to be _w__e_a_lt_h_y_ to look great.
Suits, jeans, shirts and dresses of various styles are on sale now. If you are one of
the first ten_l_u_c_k_y shoppers this weekend,
you will receive a discount card. So come this Saturday to one of our new branches
2.If you are one of the first ten lucky shoppers this weekend, you will receive a discount card.
Situation two: be + adj. + prep.
3. Are you tired of wearing the same boring clothes every day?
More examples:
n+y: lucky, foggy, bloody, healthy, wealthy, dirty, dusty
n+ly: weekly, monthly, yearly, friendly, lovely, n+ic: heroic, historic, electric, classic, basic,
N+? --adj
Root health week hero origin danger help
adj healthy weekly heroic original dangerous helpful
V+?-- adj
Root amaze interest enjoy attract
adj amazed/amazing Interesting/interested enjoyable attractive
Noun Verb
+y +ly +ic +al +ous +ful +ed +ing +ive + able
Can you think of more examples?
Competition:
Think more words that are created this way.
Which group can win ? The group that has the most words wins.
and get the _f_a_n_ta_s_t_ic_ clothes you have
always wanted!
Situation one: a, an, the, some + adj. + n.
1.Do you want lovely and attractive clothing at low prices?
fantastic n+ical: historical, electrical, classical, physical,
musical, practical
More examples:
n+ous: dangerous, adventurous, famous, poisonous
n+al: cultural, natural, national, memorial, educational,
famous fantastic beautiful attractive
fame(n.) -ous fantasy(n.) -tic beauty(n.) -ful attract(v.) -ive
root suffix root suffix root suffix root suffix
Can you find some common suffixes to help form adjectives?