CIC China Social Media Landscape 2013
2011年CIC社会化商业电子期刊第六期_8月刊
月度行业报告精选
第28次中国互联网络发展状况统 计报告 报告显示，我国网民总数达 到4.85亿，手机网民达3.18亿， 网民平均每周上网时长为18.7个 小时，微博用户数量暴涨 到1.95亿，增长率达208.9%。
了解详情
JWT- 2011, Social C o mme rc e 报告认为，利用社会化关系网络 来激励消费者购买行为的发生成 为推进零售业的一个关键因素。
社会化媒体
自8月2日起，人人网公共主页面向所有企 业及个人免费开放，并进行了全面的产 品功能升级。实名制用户和好友关系创 造更具信赖的传播环境；更好地帮助企 业提升社会化传播RO I；公共主页的模块和互动形式更加丰富 ；实现实时优化Page的运营和管理。新浪微博也将在开放平 台LBS（基于位置的服务）接口。不难看出，社会化商业已成 必然趋势。 此外，由于实名制政策等原因，G o o g le +账户猛增的势头近 来已开始放缓。
了解详情
用户管理中心 您收到此邮件是因为您已拥有IWOMmaster ID。如果您不愿意再接收到此类邮件，随时可方便地进行退订。 为保证您可正常接收此类邮件，请将发件人添加为您的联系人或者加入安全发送人名单。
账户信息更新 (如更新邮件地址等) | 退订 是通过转发获得此邮件? 立刻获取IWOMmaster ID Marketing@ | Copyright © 2010 上海佳艾商务信息咨询有限公司
为了保证您可以正常接收此类邮件，请将发送人Marketing@添加为您的联系人或者加入安全发送人名单。
社会化商业电子期刊2011年8月刊
关注我们的社交网络
覆盖行业 | 解决方案 | CIC新闻 | 参会活动 | IWOM 图书馆 | 联系我们
映盛中国杜永海
映盛中国杜永海：电商传播价值洞析——2013-10-17 15:28来源：互联网周刊作者：2013年10月16日，由互联网协会网络营销工作委员会主办的“2013中国网络营销高峰论坛”上。
映盛中国北京分公司总经理杜永海先生，发表题为《电商传播价值洞析》的独立演讲。
以下为演讲主要内容。
首先我们来看两组数据，第一数据来自于《中国电子商务报告》，8.1万亿人民币，这是2012年中国的电商规模，非常庞大，同比增长31.7%，是中国GDP增速的4倍。
第二个数据是中国的网购人数超过2.71亿人，与美国的总人口数接近。
有数据显示今年上半年，中国的电子商务交易额增长率为24.3%，这个增幅下半年肯定会继续扩大，一是因大部分节假日集中在下半年，而且目前很多电商平台和厂商都在酝酿双11全民网购狂欢节，这些数据可以充分说明中国的电子商务市场潜力巨大，且规模在不断扩大，随着移动电商、大数据分析、Socila CRM的发展必然会更进一步的引爆电商市场。
当大家谈得到电商的效果评估时，我们首先想到的是销售目标、销售线索、购买转化率等因素，毋庸置疑电商的最终目标是销售，所以很多企业通过广告、活动、团购、促销等手段千方百计的完成目标。
那么电商除了销售目标之外，还有没有其他的价值可以挖掘呢？因此，我今天为大家带来了映盛中国的一个观点，即：如何发现电商的传播价值。
首先，我们来看一个案例，御泥坊。
在座的各位，可能很多都知道御泥坊是在阿里系平台上成长起来的品牌，2007年御泥坊只有100万销售额，但在2010年便快速增长到了4000万，去年更是进入了亿元俱乐部，我们仔细观察就会发现，御泥坊完成销售额的同时，还通过整合试用、团购、活动、公关、口碑维护等手段很好的将电商平台作为一个传播平台，最终不仅成就了御泥坊井喷式销量倍增，也使御泥坊快速成长为一个知名品牌。
我们再看一个汽车电商案例，也是大家非常熟悉的案例，《奔驰Smart京东首发 89分钟售空300辆》传说中这一天的销量比很多奔驰Smart4S店一个月的销量都多，但我们仔细分析后不难发现，Smart通过首发概念的打造、火爆的销售结果来传播Smart相关信息，在京东、网易等媒体上的高频次的信息露出，最终达到了30亿次的信息曝光量，最大化的传播了Smart首发信息，而且在广大民众心目中树立了Smart销量火爆印象。
2013中国电影国际影响力全球调研数据发布
结 语
新 闻发布 实 质 上 是 双 向互 动 的 传播 过 程 。 即使 政 府
② 李 隽琼 ：《 公共 政 策 新闻 发布 的策 略 选 择 ， 中国 记者 ， ２ ０ ０ ８ 年第３ 期， ７ Ｉ 一 ７ ２
页
在新 闻发布中占有强势地位， 但这种传播活动仍然是一
种 互动 行 为。 从 以上分 析可 以看 出 ， 新 闻 发布 以及 新 闻报 道ห้องสมุดไป่ตู้的形 式 、 内容 和 框 架 实质 上是 由作 为信 源 的政 府 和 作
新闻发布会， 新闻发言人 “ 照本宣科” 后拒不回答任 何问 题， 才是真正的漠视大众传媒和公众 的知情权 。 如今， 少
答 问” 形式出现 ， 搞 “ 白娱自乐 运用不 同的视 角和 不同的报 道框架 对发布 内容进行报 数政府新闻发布以所谓 “ 式” 的自问自答， 没有给 予大众传媒提问的机会和权利 ，
其选择的事实能被读者理解” 。 媒体可以对政府提供 的 信息以自己的方式进行解读， 进而选择不同的信息内容、
道。 ～ 个 新 闻事 件 以 当事 人 、 旁观者 、 赞 同者 、 反 对者 、 受 益者 、 受 害者 中的某一方 来着 重叙 述 ， 就会 产 生完 全不 同 的报 道 框 架 。 ￣ ｔ Ｗ ２ ０ １ ３ 年６ 月２ ６ 日国务 院 新 闻办举 办 的 “ 天 闻 发言人谈 论更 多 的是 我 国航 天事业取 得 的进 步， 但许 多 记 者 就 航 天 员 聂 海胜 的体 重 问题 、 航 天 员王 亚平 的年龄
③ 孙旭培， 吴麟 ：《 新闻媒体与 “ 决策气球 ” ，《 新闻爱好者》， ２ ０ ０ ５ 年第３ 期， １ ８ — １ ９ 页。 ④ 杜涛 ：《 新 闻发言人要 回应热 点问题 》，《 新闻与 写作 》， ２ ０ ０ ９ 年 第１ ２ 期。 ⑤ 曹景 行 ：《 境外 记者 眼中的 新闻 发言人 》／ ／ 汪兴 明， 李 希光 ：《 政府 发言 人ｌ ５ 讲 》，
cgss项目概况
项目概况中国综合社会调查（Chinese General Social Survey，CGSS）是我国最早的全国性、综合性、连续性学术调查项目，由中国人民大学中国调查与数据中心负责执行。
遵照国际标准，自2003年起，每年一次，对中国大陆各省市自治区10000多户家庭进行连续性横截面调查。
在CGSS年度调查的基础上，中国调查与数据中心联合全国各省市区的40多家大学及科研究机构组成了中国社会调查网络（CSSN），开创了在中国组织大规模全国性调查的新模式。
CGSS系统、全面的收集社会、社区、家庭、个人多个层次的数据，总结社会变迁的趋势，探讨具有重大科学和现实意义的议题，推动国内科学研究的开放与共享，为国际比较研究提供数据资料，充当了多学科的经济与社会数据采集平台。
中国综合社会调查（CGSS）开创了我国大型学术调查数据开放与共享之先河。
CGSS数据的用户包括世界各国经济学、社会学、人口学、政治学、管理学、新闻学、心理学、劳动人事学、地理学、历史学、人类学、以及其他学科的学者、学生、及其他人员，基于CGSS 数据发表学术期刊超过了1000篇。
研究设计中国综合社会调查(CGSS)的目的是，通过对城乡家庭的年度社会调查，系统地监测社会结构和生活质量的互动与变化，收集和建立社会变动趋势的追踪资料数据库，阐释具有理论和实践意义的相关问题，为国内和国际的学术界提供研究资源。
中国综合社会调查(CGSS)的总的议题框架是：社会结构、生活质量及其二者之间的内在连接机制。
1、社会结构。
结构社会学基本上采用两种角度来研究一个社会的社会结构。
第一个是定位法(positional approach)，该方法是根据社会行动者的特征（如年龄、教育、阶层、收入等）将研究对象分组，这样导致的结构或分布称为“社会结构”。
这种定位法将社会看作由相互不连接的、有着不同利益和拥有不同资源的人群组成的结构。
第二个是关系法(relational approach)，该方法将注意力从组群或组织转移到社会行动者之间的关系网络，尤其是跨组群和跨组织的社会关系网络。
旅游行业白皮书
社会化旅游的崛起前言2013年旅游业产值预计将达到29,000亿人民币，五年内增长了120%。
而社会化媒体的兴起正是让旅游走入平常百姓生活的推手——去哪儿？怎么去？寻找什么？体验什么？如何体验？旅游是社会化媒体上的热点话题，挑动现代人对旅游的渴望。
对品牌经营者而言，旅途是个极其珍贵的期间。
旅人离开熟悉的环境，跳脱原有的生活节奏，他们多半带着愉悦的心情上路，张大了眼，腾出了耳，空出了心，还带着攒满的荷包，寻找各式各样的可能性，累积经验拓展人生。
正是进行品牌沟通与体验的绝佳时机！本报告通过对2,960万条旅游相关帖子和一万多位旅游爱好者的分析，从他们的需求来看旅途中的商机，品牌可以站在旅人的角度，思考他们在意什么借以提供他们有价值、独特的商品与服务，不仅限于旅游相关品类，几乎所有的品牌都可以运用这个绝佳时机经营品牌体验。
第一章旅游行业整体概览P 6 - 10第二章旅游消费群体分析及案例研究 P 11 - 61研究方法•基于群邑智库和CIC对于中国在线旅游行业的深入分析，这份通力合作的旅游行业网络口碑白皮书，从社会化媒体的角度提供了对于中国旅游行业的概览。
同时我们针对一些与旅游相关的关键消费人群、在线平台以及热点话题作了进一步的聚焦与探索。
研究方法概述•在此白皮书中，CIC通过自主研发的专利文本挖掘技术和专业分析工具，在国内各大社会化媒体平台对旅行相关的内容进行了监测和收集，同时CIC的专业研究咨询师团队凭借其丰富的网络口碑研究经验，对最近一年采集的上千万条旅游讨论数据进行分析，重点对旅行相关的垂直网站、BBS论坛、旅游点评网站和新浪微博开展了深入研究。
数据来源•群邑智库宏观数据库和第三方调研相关数据库。
•所有社交媒体数据来自于CIC旅游行业数据库。
在线旅游社区及点评网站旅游垂直网站及在线社区 •户外资料网 •蚂蜂窝 •穷游网 •飞客茶馆 •新浪旅游论坛 •更多…点评网站 •携程旅行网 •艺龙旅行网 •驴评网•途牛旅游论坛 •悠哉旅游社区 •更多…29,591,861帖子数新浪微博1,511,284微博数•随机抽样了11,228多个以“旅游”、“旅行”为标签的用户样本数据进行深入分析 •旅游行业 •商务旅游 •奢侈购物游 •自驾游 •跟团游•背包游 •更多…研究数据来源第一章旅游行业整体概览 P 6 - 10⏹宏观趋势总览⏹社会化媒体格局分布⏹网络讨论季节趋势五年旅游收入增长120%2013中国国际国内旅游总收入预计接近3万亿人民币，在线旅游市场更是展现出了强劲的攀升势头，连续5年增速都高于20%。
中国社会化媒体格局概览图
分类： 软件产品 2012-08-02 10:12 573人阅读 评论(0) 收藏举报活动协作平台myspace网络facebooksocial中国社会化媒体格局概览图(2011-04-17 13:36:33)转载▼标签：分类：Ｅ商＆企管中国比较全的社会化媒体(Social Media Marketing)概览图(来源：CIC)。
什么是社会化媒体营销社会化媒体营销就是利用社会化网络，在线社区，博客，百科或者其他互联网协作平台媒体来进行营销，销售，公共关系和客户服务维护开拓的一种方式。
一般社会化媒体营销工具包括论坛，微博，博客，SNS，Flickr和Video 等。
在网络营销中，社会化媒体主要是指一个具有网络性质的综合站点，而它们的内容都是由用户自愿提供的，而不是直接的雇佣关系。
社会化媒体营销三个重要的方面1、创建大量的有价值的新闻事件，视频，tweet，博客来吸引关注，并且自然成为了病毒性内容。
病毒性传播不是通过购买广告位，而是用户自发传播。
2、建立多种渠道让公司品牌的粉丝或者公司能够以多种方式来推广自己（双向的），比如Twitter，Myspace，Facebook等。
3、开展对话。
社会化媒体营销不是全部都是由企业控制，他允许用户参与和对话。
一个设计糟糕的社会化媒体活动可能会产品适得其反的作用。
社会化媒体营销必须要全员参与并且尊重用户。
如何开展社会化媒体营销活动？如何开展社会化媒体营销活动？开展一个社会化媒体营销活动,我们需要想清楚以下几个问题:1,我们的营销活动目标客户是谁?2.我们这次社会化媒体营销的目标是?3.我们的营销策略是?4.我们社会化媒体营销的媒介和平台是?5.如何科学的评价活动的效果.分享分享到新浪Qing1喜欢阅读(295)┊评论(0)┊收藏(0)┊转载(4)┊喜欢▼┊打印┊举报1。
华视传媒2013年第三季度财务报告
华视传媒2013年第三季度财务报告华视传媒公布了截至9月30日的2013财年第三季度财报。
报告显示，华视传媒第三季度总营收为2850万美元，比去年同期的3320万美元下滑14.0%，比上一季度的2670万美元增长6.9%；归属于华视传媒股东的净亏损为370万美元，去年同期归属于华视传媒股东的净亏损为1430万美元，上一季度归属于华视传媒股东的净亏损为580万美元。
华视传媒在今年9月发布第二季度财报时预计，2013年第三季度的广告收入将在2700万美元到2800万美元之间；净亏损(非美国通用会计准则计量)不高于400万美元。
最新财报显示，华视传媒第三季度广告收入为2850万美元，超出预期；净亏损为1430万美元，不及预期。
2013年第三季度主要业绩：-华视传媒第三季度总营收为2850万美元，比去年同期的3320万美元下滑14.0%，比上一季度的2670万美元增长6.9%，超出公司此前预期；-华视传媒2013年第三季度毛利润为690万美元，上一季度毛利润为450万美元；-华视传媒2013年第三季度的营业亏损为290万美元，比上一季度的营业亏损520万美元收窄43.5%；-2013年第三季度归属于华视传媒股东的净亏损为370万美元，比上一季度归属于华视传媒股东的净亏损580万美元收窄36.6%，去年同期归属于华视传媒股东的净亏损为1430万美元；-2013年第三季度不包括股权奖励支出和与诉讼相关的或有损失准备金的归属于华视传媒股东的净亏损(非美国通用会计准则计量)为350万美元，好于公司此前预期的净亏损400万美元；-2013年第三季度归属于华视传媒股东的基本每股净亏损和摊薄后每股净亏损均为0.73美元(每股美国存托股票凭证ADS代表20股普通股)；-截至2013年9月30日，华视传媒持有的现金及现金等价物余额为3570万美元。
2013年第三季度，华视传媒用于运营活动的净现金为230万美元；-在2013年第三季度，华视传媒的网络可播出时间总数为39930小时，上一季度为39495小时；-截至2013年9月30日，华视传媒的移动数字电视广告网络覆盖中国19个城市(包括独家代理以及成立了合资华视传媒的城市)，共计110383个屏幕；-2013年第三季度华视传媒网络的每播出小时的平均广告收入为687美元，比上一季度的665美元增长3.3%；-2013年第三季度华视传媒的网络每播出小时平均销售7.95分钟广告时间，比上一季度的7.13分钟增长11.5%；华视传媒董事局主席兼首席执行官李利民表示：“在第三季度中，我们看到了公司运营效率整体改善的迹象，同时也看到公司的毛利率呈现出正增长的迹象，部分原因是我们在促销营销活动和程序设计创造力等方面作出了勤勉的努力。
备战高考英语名校模拟真题速递(江苏专用)专题06 阅读理解之说明文10篇(第六期)(含解析)
备战高考英语名校模拟真题速递(江苏专用)第六期专题06 阅读理解之说明文10篇（2024·江苏南通·模拟预测）Mark Temple, a medical molecular (分子的) biologist, used to spend a lot of time in his lab researching new drugs for cancer treatments. He would extract DNA from cells and then add a drug to see where it was binding (结合) along the chemical sequence(序列). Before he introduced the drug, he’d look at DNA combination on a screen to see what might work best for the experiment, but the visual readout of the sequences was often unimaginably large.So Temple wondered if there was an easier way to detect favorable patterns. I realized I wanted to hear the sequence,” says Temple, who is also a musician. He started his own system of assigning notes to the different elements of DNA — human DNA is made of four distinct bases, so it was easy to start off with four notes — and made a little tune out of his materials. This trick indeed helped him better spot patterns in the sequences, which allowed him to make better choices about which DNA combinations to use.Temple isn’t the first person to turn scientific data into sound. In the past 40 years, researchers have gone from exploring this trick as a fun way to spot patterns in their studies tousing it as a guide to discovery. And the scientific community has come to realize that there’s some long-term value in this type of work. Temple, who from that first experiment has created his own algorithmic software to turn data into sound, believes the resulting music can be used to improve research and science communication.So Temple decided to add layers of sound to make the sonification (可听化) into songs. He sees a clear difference between “sonification” and “musification”. Using sound to represent data is scientific, but very different from using creative input to make songs. The musical notes from DNA may be melodic to the human ear, but they don’t sound like a song you’d listen to on the radio. So when he tried to sonify the virus, he added layers of drums and guitar, and had some musician friends add their own music to turn the virus into a full-blown post-rock song.Temple sees this work as an effective communication tool that will help a general audience understand complex systems in biology. He has performed his songs in public at concert halls in Australia.1．What is Mark Temple’s purpose in turning DNA data into sound?A．To help him fight boredom.B．To develop his creative ability.C．To make his drug more powerful.D．To aid the process of his experiments.2．What can we learn about Temple’s system?A．Its effect remains to be seen.B．It failed to work as expected.C．It is too complicated to operate.D．It has produced satisfying results.3．Why did Temple try to make the virus sound like real music when sonifying it?A．To get rid of public fear of the virus.B．To show h1s talent in producing music.C．To facilitate people’s understanding of science.D．To remind people or the roe or Science in art creation.4．What does the text mainly talk about?A．Why scientists are turning molecules into music.B．How scientists help the public understand science.C．Why music can be the best way to present science.D．How music helps scientists conduct their research.（2024·江苏南通·模拟预测）Phonics, which involves sounding out words syllable (音节) by syllable, is the best way to teach children to read. But in many classrooms, this can be a dirty word. So much so that some teachers have had to take phonics teaching materials secretly into the classroom. Most American children are taught to read in a way that study after study has found to be wrong.The consequences of this are striking. Less than half of all American adults were efficient readers in 2017. American fourth graders rank 15th on the Progress in International Literacy Study, an international exam.America is stuck in a debate about teaching children to read that has been going on for decades. Some advocate teaching symbol sound relationships (the sound k can be spelled as c, k, ck, or ch) known as phonics Others support an immersive approach (using pictures of cat to learn the word cat), known as “whole language”. Most teachers today, almost three out of four according to a survey by EdWeek Research Centre in 2019, use a mix of the two methods called “balanced literacy”.“A little phonics is far from enough.” says Tenette Smith, executive director of elementary education and reding at Mississippi’s education department. “It has to be systematic and explicitly taught.”Mississippi, often behind in social policy, has set an example here. In a state once blamed for its low reading scores, the Mississippi state legislature passed new literacy standards in 2013.Since then Mississippi has seen remarkable gains., Its fourth graders have moved from 49th (out of 50 states) to 20th on the National assessment of Educational Progress, a nationwide exam.Mississippi’s success is attributed to application of reading methods supported by a body of research known as the science of reading. In 1997 experts from the Department of Education ended the “reading war” and summed up the evidence. They found that phonics, along with explicit instruction in phonemic (音位的) awareness,fluency and comprehension, worked best.Yet over two decades on, “balanced literacy” is still being taught in classrooms. But advances in statistics and brain imaging have disproved the whole-language method. To the teacher who is an efficient reader, literacy seem like a natural process that requires educated guessing, rather than the deliberate process emphasized by phonics. Teachers can imagine that they learned to read through osmosis(潜移默化) when they were children. Without proper training, they bring this to classrooms.5．What do we learn about phonics in many American classrooms?A．It is ill reputed.B．It is mostly misapplied.C．It is totally ignored.D．It is seemingly contradictory.6．What has America been witnessing?A．A burning passion for improving teaching methods.B．A lasting debate over how to teach children to read.C．An increasing concern with children’s inadequacy in literacy.D．A forceful advocacy of a combined method for teaching reading.7．What’s Tenette Smith’s attitude towards “balanced literacy”?A．Tolerant.B．Enthusiastic.C．Unclear.D．Disapproving.8．According to the author what contributed to Mississippi’s success?A．Focusing on the natural process rather than deliberate training.B．Obtaining support from other states to upgrade teaching methods.C．Adopting scientifically grounded approaches to teaching reading.D．Placing sufficient emphasis upon both fluency and comprehension.（2024·江苏泰州·一模）A satellite is an object in space that orbits around another. It has two kinds — natural satellites and artificial satellites. The moon is a natural satellite that moves around the earth while artificial satellites are those made by man.Despite their widespread impact on daily life, artificial satellites mainly depend on different complicated makeups. On the outside, they may look like a wheel, equipped with solar panels or sails. Inside, the satellites contain mission-specific scientific instruments, which include whatever tools the satellites need to perform their work. Among them, high-resolution cameras and communication electronics are typical ones. Besides, the part that carries the load and holds all the parts together is called the bus.Artificial satellites operate in a systematic way just like humans. Computers function as the satellite’s brain, which receive information, interpret it, and send messages back to the earth. Advanced digital cameras serve asthe satellite’s eyes. Sensors are other important parts that not only recognize light, heat, and gases, but also record changes in what is being observed. Radios on the satellite send information back to the earth. Solar panels provide electrical power for the computers and other equipment, as well as the power to move the satellite forward.Artificial satellites use gravity to stay in their orbits. Earth’s gravity pulls everything toward the center of the planet. To stay in the earth’s orbit, the speed of a satellite must adjust to the tiniest changes in the pull of gravity. The satellite’s speed works against earth’s gravity just enough so that it doesn’t go speeding into space or falling back to the earth.Rockets carry satellites to different types and heights of orbits, based on the tasks they need to perform. Satellites closer to the earth are in low-earth orbit, which can be 200-500 miles high. The closer to the earth, the stronger the gravity is. Therefore, these satellites must travel at about 17,000 miles per hour to keep from falling back to the earth, while higher-orbiting satellites can travel more slowly.9．What is Paragraph 2 of the text mainly about?A．The appearance of artificial satellites.B．The components of artificial satellites.C．The basic function of artificial satellites.D．The specific mission of artificial satellites.10．What is the role of computers in artificial satellites?A．Providing electrical power.B．Recording changes observed.C．Monitoring space environment.D．Processing information received.11．How do artificial satellites stay in their orbits?A．By relying on powerful rockets to get out of gravity.B．By orbiting at a fixed speed regardless of gravity’s pull.C．By changing speed constantly based on the pull of gravity.D．By resisting the pull of gravity with advanced technologies.12．Why do satellites in higher-earth orbit travel more slowly?A．They are more affected by earth’s gravity.B．They take advantage of rockets more effectively.C．They have weaker pull of gravity in higher orbits.D．They are equipped with more advanced instruments.（2024·江苏泰州·一模）The human body possesses an efficient defense system to battle with flu viruses. The immune system protects against the attack of harmful microbes (微生物) by producing chemicals called antibodies, which are programmed to destroy a specific type of microbe. They travel in the blood and search the body for invaders (入侵者). When they find an invasive microbe, antibodies attack and destroy any cell thatcontains the virus. However, flu viruses can be a terrible enemy. Even if your body successfully fights against the viruses, with their ability to evolve rapidly, your body may have no protection or immunity from the new ones.Your body produces white blood cells to protect you against infectious diseases. Your body can detect invading microbes in your bloodstream because they carry antigens in their proteins. White blood cells in your immune system, such as T cells, can sense antigens in the viruses in your cells. Once your body finds an antigen, it takes immediate action in many different ways. For example, T cells produce more antibodies, call in cells that eat microbes, and destroy cells that are infected with a virus.One of the best things about the immune system is that it will always remember a microbe it has fought before and know just how to fight it again in the future. Your body can learn to fight so well that your immune system can completely destroy a virus before you feel sick at all.However, even the most cautious people can become infected. Fortunately, medical scientists have developed vaccines (疫苗), which are weakened or dead flu viruses that enter a person’s body before the person gets sick. These viruses cause the body to produce antibodies to attack and destroy the strong viruses that may invade during flu season.13．Why does flu pose a threat to the immune system?A．Microbes contain large quantities of viruses.B．Antibodies are too weak to attack flu viruses.C．The body has few effective ways to tackle flu.D．It’s hard to keep pace with the evolution of viruses.14．What does the underlined word “antigens” refer to in Paragraph 2?A．The cell protecting your body from viruses.B．The matter serving as the indicator of viruses.C．The antibodies helping to fight against viruses.D．The substance destroying cells infected with viruses.15．How do vaccines defend the body against the flu viruses?A．They strengthen the body’s immune system.B．They battle against weakened or dead viruses.C．They help produce antibodies to wipe out viruses.D．They expose the body to viruses during flu season.16．Which of the following is a suitable title for the text?A．Antibodies Save Our Health.B．Vaccines Are Of Great Necessity.C．Infectious Flu Viruses Are Around.D．Human Body Fights Against Flu Viruses.（23-24高三下·江苏扬州·开学考试）A recent study, led by Professor Andrew Barron, Dr. HaDi MaBouDi, and Professor James Marshall, illustrates how evolution has fine-tuned honey bees to make quick judgments while minimizing danger.“Animal lives are full of decisions,” says Professor Barron. “A honey bee has a brain smaller than a sesame (芝麻) seed. And yet it can make decisions faster and more accurately than’ we can. A robot programmed to do a bee’s job would need the backup of a supercomputer.”Bees need to work quickly and efficiently. They need to make decisions. Which flower will have a sweet liquid? While they’re flying, they face threats from the air. While landing, they’re vulnerable to potential hunter, some of which pretend to look like flowers.Researchers trained 20 bees to associate each of the five different colored “flower disks” with their visit history of reward and punishment. Blue flowers always had sugar juice. Green flowers always had a type of liquid with a bitter taste for bees. Other colors sometimes had glucose (葡萄糖). “Then we introduced each bee to a ‘garden’ with artificial ‘flowers’. We filmed each bee and timed their decision-making process,” says Dr. MaBouDi. “If the bees were confident that a flower would have food, they quickly decided to land on it, taking an average of 0.6 seconds. If they were confident that a flower wouldn’t have food, they made a decision just as quickly. If unsure, they took on average 1.4 seconds, and the time reflected the probability that a flower had food.”The team then built a computer model mirroring the bees’ decision-making process. They found the structure of the model looked very similar to the physical layout of a bee brain. “AI researchers can learn much from bees and other ‘simple’ animals. Millions of years of evolution has led to incredibly efficient brains with very low power requirements,” says Professor Marshall who co-founded a company that uses insect brain patterns to enable machines to move autonomously, like nature.17．Why does Professor Andrew Barron mention “a supercomputer”?A．To illustrate how a honey bee’s brain resemble each other.B．To explain how animals arrive at informed decisions fast.C．To demonstrate how a robot could finish a honey bee’s job.D．To emphasize how honey bees make decisions remarkably.18．Which of the following can best replace “vulnerable to” underlined in paragraph 3?A．Easily harmed by.B．Highly sensitive to.C．Deeply critical to.D．Closely followed by.19．What influenced the speed of trained bees in making decisions?A．Their judgments about reward and punishment.B．Their preference for the colors of flower disks.C．Their confirmation of food’s presence and absence.D．Their ability to tell real flowers from artificial ones.20．What message does Professor James Marshall want to give us?A．The power of bee brains is underestimated.B．Biology can inspire future AI.C．Autonomous machines are changing nature.D．AI should be far more efficient.（23-24高三下·江苏扬州·开学考试）Are you frequently overwhelmed by the feeling that life is leaving you behind, particularly when you look through social media sites and see all the exciting things your friends are up to? If so, you are not alone.FOMO, or Fear of Missing Out, refers to the perception that other people’s lives are superior to our own, whether this concerns socializing, accomplishing professional goals or generally having a more deeply fulfilling life. It shows itself as a deep sense of envy, and constant exposure to it can have a weakening effect on our self-respect. The feeling that we are always being left out of fundamentally important events, or that our lives are not living up to the image pictured by others, can have long-term damaging psychological consequences.While feelings of envy and inadequacy seem to be naturally human, social media seems to have added fuel to the fire in several ways. The reason why social media has such a triggering effect is tied to the appeal of social media in the first place: these are platforms which allow us to share only the most glowing presentations of our accomplishments, while leaving out the boring aspects of life. While this kind of misrepresentation could be characterized as dishonest, it is what the polished atmosphere of social media seems to demand.So how do we avoid falling into the trap of our own insecurities? Firstly, consider your own social media posts. Have you ever chosen photos or quotes which lead others to the rosiest conclusions about your life? Well, so have others and what they’ve left hidden is the fact that loneliness and boredom are unavoidably a part of everyone’s day-to-day life, and you are not the only one feeling left out. Secondly, learn to appreciate the positives. You may not be a regular at exciting parties or a climber of dizzying peaks, but you have your health, a place to live, and real friends who appreciate your presence in their lives. Last of all, learn to shake things off. We are all bombarded daily with images of other people’s perfection, but really, what does it matter? They are probably no more real than the most ridiculous reality TV shows.21．What can frequently experiencing FOMO lead to?A．Harm to one’s feeling of self-value.B．A more satisfying and fulfilling social life.C．Damage to one’s work productivity.D．Less likelihood of professional success.22．What does the author suggest in the third paragraph?A．The primary reason for FOMO is deeply rooted in social media.B．Our own social media posts help us feel much more confident.C．People who don’t share posts on social media are more bored.D．Social media’s nature enhances envious feelings and self-doubt.23．Why does the author mention reality TV shows in the last paragraph?A．To emphasize how false what we see on social media can be.B．To indicate how complicated social media has turned to.C．To figure out how popular and useful social media has been.D．To point out how educational value reality TV shows reflect.24．Which is the best title for the text?A．Myths and misconceptions about FOMO B．FOMO: what it is and how to overcome itC．How FOMO is changing human relationships D．We’re now all in the power of “FOMO addiction”（23-24高三上·江苏泰州·阶段练习）While Huawei’s official website does not call Mate 60 Pro a 5G smartphone, the phone’s wideband capabilities are on par with other 5G smartphones, raising a related question: As a leader in 5G technology, has Huawei managed to develop a 5G smartphone on its own?The answer is not simple. Huawei, as a pioneer in global 5G communication equipment, has played a leading role in the commercialization of 5G technology, with its strong system design and fields such as baseband chips (基带芯片), baseband processors and 5G modems.However, basebands and modems are not the only aspects that define 5G wireless communication. The stability and high-quality signals of a 5G smartphone also depend on other critical components such as RF transceivers (射频收发器) and RF front ends and antennas (天线) . These components are largely dominated by four US high-tech giants—Qualcomm, Avago Technologies, Ansem and Qorvo—which account for a surprising global market share.Huawei has faced significant challenges in getting critical components because of the sanctions imposed by the United States which are primarily responsible for the inability of the Chinese company to launch 5G smartphones in the past three years. However, Mate 60 Pro, despite not being labeled a 5G device, exhibits mobile network speeds comparable to Apple’s latest 5G-enabled devices, offering a stable communication experience. This suggests Huawei has, over the past three years, overcome the 5G development and production limits due to the US sanctions by cooperating with domestic partners, and establishing an independent and controllable stable supply chain.Considering that Huawei has not explicitly marketed this device as a 5G smartphone, it is possible that it isyet to fully overcome some key core technological and componential shortcomings. For the time being, we can consider Huawei’s Mate 60 Pro as 4.99G. But when combined with the satellite communication capabilities of Mate 60 Pro, it is clear Huawei has been trying to find more advanced wireless communication solutions for smartphones and making significant progress in this attempt. This should be recognized as a remarkable endeavor, even a breakthrough.25．What do the underlined words “on par with” mean in Paragraph 1?A．as poor as.B．as good as.C．worse than.D．better than.26．Why was it tough for Huawei to develop a 5G smartphone three years ago?A．Its system design and fields needed to be updated.B．It only focused on the commercialization of 5G technology.C．It was unwilling to cooperate with high-tech giants in America.D．It lacked critical components mainly controlled by US high-tech giants.27．What does Paragraph 4 centre on?A．The US sanctions.B．Critical components.C．Apple’s latest 5G-enabled devices.D．Progress in Mate 60 Pro.28．What is the text mainly about?A．Huawei faced with significant challengesB．Huawei’s Mate 60 Pro—a 5G smartphoneC．Huawei’s Mate 60 Pro—a remarkable breakthroughD．Huawei leading in global 5G communication equipment（23-24高三上·江苏无锡·期末）Blue-light-filtering glasses (滤蓝光眼镜) have become an increasingly popular solution for protecting our eyes from electronic screens’ near-inescapable glow — light that is commonly associated with eyestrain (眼疲劳). In recent years they’ve even become fashion statements that are recognized by celebrities and ranked in style guides. But a recent review paper shows such glasses might not be as effective as people think.The paper, published last week in Cochrane Database of Systematic Reviews, analyzed data from previous trials that studied how blue-light-filtering glasses affect vision tiredness and eye health. The study’s authors found that wearing blue-light-filtering glasses does not reduce the eyestrain people feel after using computers.“It’s an excellent review,” says Mark Rosenfield, a professor at the State University of New York College of Optometry, who was not involved in the study. “The conclusions are no surprise at all. There have been a number of studies that have found exactly the same thing, that there’s just no evidence that blue-blocking glasses have anyeffect on eyestrain.” He adds that the new review reinforces the fact that there is virtually no evidence that blue-blocking glasses affect eyestrain despite them being specifically marketed for that purpose. As for using blue-light-filtering eyeglasses for eye health, for now, Rosenfield says, “there’s nothing to support people buying them”.The strain we may feel while staring at our phone or computer screen too long is likely to be caused by multiple factors, such as bad habits or underlying conditions, an associate professor of vision science at the University of Melbourne, Downie says. She argues that how we interact with digital devices contributes more to eyestrain than screens’ blue light does. Changing the frequency and duration of screen usage and distancing one’s eyes from the screens might be more important in reducing discomfort, Downie says. She adds that people who experience eyestrain should see a doctor to assess whether they have an underlying health issue such as far-sightedness or dry eye disease.29．What can we know about blue-light-filtering glasses from the text?A．They can improve eyesight.B．They may not reduce eyestrain.C．They can promote eye health.D．They can help to cure eye diseases.30．What can we infer from paragraph 2?A．A great many professors were involved in the study.B．Blue-blocking glasses on the market are harmful to eyes.C．The finding of the study comes as a surprise to the public.D．Data from previous trials help the study a lot.31．What does the underlined word “reinforces” mean in paragraph 3?A．Denies.B．Opposes.C．Strengthens.D．Evaluates.32．What should we do if we suffer from eyestrain according to Downie?A．Wear blue-light-filtering glasses.B．Have an examination in the hospital.C．Stop staring at the screen for ever.D．Focus on the frequency of phone usage.（2024·江苏连云港·一模）Not all birds sing, but several thousand species do. They sing to defend their territory and croon (柔声唱) to impress potential mates. “Why birds sing is relatively well-answered,” says Iris Adam, a behavioral neuroscientist. However, the big question for her was why birds sing so much.“As soon as you sing, you reveal yourself,” Adam says. “Like, where you are and where your territory is.” In a new study published in the journal Nature Communications, Adam and her co-workers offer a new explanation for why birds take that risk. They may have to sing a lot every day to give their vocal (发声的) muscles the regular exercise they need to produce top-quality songs. To figure out whether the muscles that produce birdsongsrequire daily exercise, Adam designed an experiment on zebra finches-the little Australian songbirds.She prevented them from singing for a week by keeping them in the dark cage almost around the clock. Light is what galvanizes the birds to sing, so she had to work to keep them from warbling (鸣叫). “The first two or three days, it’s quite easy,” she says. “But the longer the experiment goes, the more they are like, ‘I need to sing.’” At that point, she’d tap the cage and tell them to stop singing.After a week, the birds’ singing muscles lost half their strength. But Adam wondered whether that impacted the quality of songs. When she played a male’s song before and after the seven days of darkness, she couldn’t hear a difference. But when Adam played it to a group of female birds, six out of nine preferred the song that came from a male who’d been using his singing muscles daily.Adam’s conclusion shows that “songbirds need to exercise their vocal muscles to produce top-performance songs. If they don’t sing, they lose performance, and their songs get less attractive to females.” This may help explain songbirds’ continuous singing.It’s a good rule to live by, whether you’re a bird or a human-practice makes perfect, at least when it comes to singing one’s heart out.33．According to Iris Adam, birds sing so much to ______.A．warn other birds of risks B．produce more songsC．perform perfectly in singing D．defend their territory34．What does the underlined word “galvanizes” in Paragraph 3 mean?A．Prepares.B．Stimulates.C．Forbids.D．Frightens.35．What do we know about the caged birds in the experiment?A．They lost the ability to sing.B．They strengthened their muscles.C．Their songs showed no difference.D．Their songs became less appealing.36．What may Iris Adam agree with?A．The songbirds live on music.B．The songbirds are born singers.C．Daily exercise keeps birds healthy.D．Practice makes birds perfect singers.（23-24高三上·江苏扬州·期末）Sometimes called “Earth’s twin,” Venus is similar to our world in size and composition. The two rocky planets are also roughly the same distance from the sun, and both have an atmosphere. While Venus’s cold and unpleasant landscape does make it seem far less like Earth, scientists recently detected another striking similarity between the two, the presence of active volcanoes.When NASA’s Magellan mission mapped much of the planet with radar in the 1990sit revealed an。
中美互联网金融发展模式比较研究
财税金融【作者简介】曾诗雨（2000-），女，湖北襄阳人，本科在读，从事国际金融研究。
1中美互联网金融的发展状况1.1中美互联网金融发展的背景1.1.1经济发展动力不足，倒逼互联网金融产业发展2008年全球金融危机之后，全球经济的潜在增长速度出现了下滑，这表明了传统的发展动力正在衰退。
有学者预计，世界经济在今后10~20年内的增长速度相比前20年会显著降低，并且会出现较长的衰退，发达国家和发展中国家的经济增长率分别在1.7%左右和5%左右，相较于之前有很大降低。
全球经济增长的疲软，倒逼了金融行业的变革，作为金融行业现如今的重要发展领域的互联网金融也随之亟需变革，走在创新发展的摸索道路上。
1.1.2新技术的出现，助力互联网金融的产业升级在大数据、人工智能、虚拟现实、区块链等新技术的不断涌现和发展下，我们已经步入了Web3.0时代，从网络技术的使用者转变为创作者，从Web2.0到Web3.0。
大数据、人工智能、虚拟现实、区块链等新技术的涌现，为互联网金融的创新提供了新的思路和手段。
1.1.3数字经济的发展，推动互联网金融的产业升级目前，随着互联网金融为代表的数字经济在全球经济中的主导地位和领导地位的日益提高，全球经济正加快向以互联网技术为核心的经济活动转变的速度，数字经济可以改变传统的生产方式、销售渠道和消费途径，从而推动产业的升级。
由于互联网金融是数字经济中极具代表性的产业，针对互联网金融现有的发展状况以及如何创新的研究便变得尤为重要。
1.2中美互联网金融发展历程1.2.1美国互联网金融发展历程第一，美国互联网金融诞生阶段。
美国20世纪90年代发明了民用网络技术，这是网络金融发展的基础。
在各种风险投资的大力扶持下，互联网技术得到运用，渗透到了传统产业的方方面面：网络券商E-Trade 创立后，整个证券市场开始走向网络化；美国网络银行在1995年创立，逐步发展为美国排名第六的大银行；同年创立的网络保险公司INSWEB 使保险业迅速发展；1998年EBAY 创建了第一家专业的网络支付公司，于是有了网络货币基金。
简析我国新媒体发展前景
视界观 OBSERVATION SCOPE VIEW365社科文化简析我国新媒体发展前景黄诗舟（浙江广播电视集团，浙江，杭州 310000）摘 要：由于互联网技术的飞速发展，新媒体也在迅速崛起，这一新的媒体形式已经被应用于很多领域，如商业、娱乐等。
本文就我国目前对新媒体的应用对其未来趋势进行预测并提供了一些成功的例子，比如浙江卫视和阿里巴巴。
关键词：新媒体；发展前景新媒体指的是依托于数字技术、计算机网络技术和移动通信技术，以网络媒体、手机媒体、互动性电视媒体、移动电视、楼宇电视等媒体为主要载体的新兴产业类型。
新媒体是目前文化创意产业的最重要的组成部分，其内涵和外延非常广泛。
随着互联网技术的不断发展和经济全球化的不断扩张，我国传统媒体的发展也受到了极大的影响，各种新媒体不断被应用且对我国的经济、政治以及人们的生活产生了巨大的变化。
图表一列出了2018-2023年我国新媒体行业企业数量的增长趋势。
然而，由于我国的国情和人们相对固化的思维模式的存在，新媒体的应用也存在着一定的阻力，或者在应用上也有一定的负面效果。
本文根据目前形势对新媒体的发展前景进行推测，以便更多的从业者和受众正确地看待新媒体的发展[1]。
图表一：2018-2023中国新媒体行业企业数量增长趋势一、新媒体的内容相比传统媒体的正统和权威，新媒体的创作方式更加灵活多样，创作内容更能贴合受众的生活，更容易被接收。
然而，这也带来了一些新问题。
比如，由于新媒体创作成本降低，制作的内容呈现量多质地的趋势。
这一点相较于传统媒体给媒体人带来了新的挑战。
他们有必要通过加大投资发掘、购买并聚合更多的优质内容，紧紧抓住受众的关注点和兴趣点[2]。
通过这种方式，使得新媒体朝着更加健康、更加积极的方向发展。
同时，一些传统媒体形式也在与新媒体结合，努力创造出高质量的新媒体作品，满足受众的高层次需求。
比如，通过一年的试验性的传播报道，在媒体宣传的强省，浙江广电集团率先突破，在整个2020年中，浙江电视台新闻频道《浙江地市头条》栏目通联网络覆盖全省90多家融媒体新闻中心，在“抖音”等新媒体端上呈现获得了单条1.2亿的点击量。
融媒体时代下地方新媒体传播平台建设研究
202011News Dissemination新闻传播融媒体发展已经上升到了国家战略的新高度，全国各级融媒体中心也在有条不紊的发展与推进。
在媒介融合发展的今天，地方新媒体平台更应该乘风破浪，不断促进新媒体平台向更为纵深的方向发展。
地方融媒体中心想要在激烈的市场竞争中立于不败之地，就必须紧紧把握住地方优势，打造地方品牌。
本文以地方融媒体建设实践为核心，探讨新时代下如何利用新媒体平台优势，通过组织机构的融合发展以及过程再造与人才的合理利用来找准自身价值定位，从而挖掘地方资源，构建新媒体传播的形态矩阵，从而完善融媒体平台。
当今的融媒体时代下，移动网络的普及程度已经超乎人们的想象，各类服务终端各出奇招，网络信息资源每天充斥着我们的头脑，传媒市场上的信息交互速度极快，传统媒体因其特殊的传播方式而在一定程度上难以满足观众的需求，如何将党政声音更好地传递给观众，目前成为各级媒体肩负的使命和职责。
当前，媒体融合在传统媒体的环境下转型是市场趋势，需要在市场的推动下完成技术的进步，推进新兴媒体与传统媒体的深度融合，着力打造媒体核心平台，全面提升主流媒体的影响力。
一、地方新媒体平台建设意义（一）地方媒体融合发展现状地方新媒体平台分为财政扶持、市场导向、平台自建等三种类型，已经形成了较为合理的矩阵。
但目前，由于机制、观念等原因，互联网思维至今还没有形成，以至于各媒体之间还未形成合理统筹的协调的合理要素，在机制形成方面，一直没有将新闻发展与工作绩效结合起来，导致工作人员的工作积极性一直不强，并且工作人员在新媒体方面的了解较少，没有科学合理的配套要素，在人才转型方面尚且有较长的路要走，没有激发采编工作人员的创新发展动力。
1.传统节目形式与内容没有活力广播电视台处在转型时期，众多广播电视从业人员处于半失业状态，很多节目组也因为其节目内容较为单一，缺乏活力而举步维艰，急需寻找新的途径来创新节目内容和节目形式，为节目注入新鲜血液。
M.Y.C.B Media brochure
N=1092
注：体验类消费服务包含购物、餐厅、娱乐、车辆 维护、美容美甲、亲子活动、健身运动、教育课程
覆盖主要分布在各 大商圈，鉴于具有 的高广告转化率， 以及在美发时，相 当比例的人群会搜 索周边消费信息， 因此MYCB广告能 有效带动美发厅周 边商圈的消费行为。
资料来源：央视市场研究
87 MINUTS EYES HOLDER 强势观看87分钟
MYCB 新媒体
家里获取信息
长时间遗忘信息
VS
生活商圈获取信息
现场互动
购物前品牌重新选择
及时购买消费
最近消费时段前，长时间接触的媒体
WHY US 为什么选择我们
正在投播电视广告
· 家庭以外的电视广告接触点 · 投播频次、时段的加强效应 · 高价值受众的到达
暂时没有投播电视广告的预算
· 指定范围内实现电视广告的投放效果 · 投播频次、时段的加强效应 · 高价值受众的到达
Channel Environment 渠道环境
Media Introduction 媒体资讯
终端 视屏 广告 精准 投播
电子 海报
广告 精准 投播
北京 上海
Distribution Channels 渠道布局 北京 860+店铺 4000+屏
城市 行业
现在进行式
目前二线城市中已开发 天津、南昌、九江，并 将逐步上线；
教育程度上，大专以上学历达到61%。
单位：%
家庭平均月支出
家庭平均月收入
12,369
单位：千
N=1092
资料来源：央视市场研究
RIGHT TARGET 精准受众 覆盖人群消费水平、消费欲望较高
在本次调研中，被访者每月30%的支出用于7类体验服务类消费。
分众传媒框架广告介绍(PPT52页)
平均年龄（岁） 34
50岁及以上 45－49岁 40－44岁 35－39岁 30－34岁 25－29岁 25岁以下
4% 8%
9%
8%
10%
5%
10%
5%
10% 12% 15%
9%
10%
11% 15%
13% 14%
12% 15%
14% 16%
14% 19%
14% 12%
17% 16%
11% 15%
12% 13%
10% 20%
11% 14%
11% 14%
18%
22%
18%
21%
17%
16%
18%
19%
17%
22%
22%
框架电梯海报媒体市场份额 – 按高档楼宇总数
99%
82% 80% 85% 79% 89% 88% 88% 82% 90% 89%
87%
76%
79%
北京 上海 广州 深圳 长沙 成都 大连 杭州 昆明 南京 青岛 沈阳 天津 武汉
数据来源:CTR市场研究机构: 电梯海报市场占有率调研 注: 由于不同公司媒体运营商共存于同一楼盘的情况, 百分比相加会超过100%.
59
3% 5% 40%
38% 15% 南京 200
62
2% 13% 33%
42%
11% 成都 200
62
4% 9%
39%
39%
11% 武汉 200
61
5% 7% 37%
42%
11% 青岛 200
67
4% 16%
38%
34% 9% 杭州 200
70
13% 14% 30%
对中国社交媒体的了解和看法英语作文
对中国社交媒体的了解和看法英语作文全文共3篇示例，供读者参考篇1Understanding and Perspective on Chinese Social MediaIntroductionChinese social media has increasingly become a powerful tool in shaping the society, politics, and economy of China. Platforms such as WeChat, Weibo, and Douyin have become integral parts of the lives of millions of Chinese citizens. As an outsider looking in, it is essential to gain a deeper understanding of Chinese social media and its impact on various aspects of society.Overview of Chinese Social Media LandscapeWeChat, the most popular social media platform in China, is a multifunctional super app that combines features of Facebook, WhatsApp, and Uber. Users can send messages, make payments, order food, and even access news through WeChat. Weibo, often referred to as the Chinese version of Twitter, allows users to share their thoughts, opinions, and updates in real-time. Douyin, known as TikTok outside of China, is a short video platformwhere users can create and share entertaining videos. These platforms have massive user bases and play a significant role in shaping public opinion and discourse in China.Censorship and ControlOne crucial aspect of Chinese social media is the tight censorship and control imposed by the government. The Great Firewall of China filters and blocks content deemed sensitive or critical of the government. Social media platforms are required to comply with government regulations and monitor user content closely. This censorship has been criticized for limiting freedom of speech and stifling dissenting voices. However, it also ensures stability and control in a country with a vast online population.Influence on Business and EconomyChinese social media has revolutionized the way businesses operate in China. With the rise of social commerce, businesses can sell products directly through social media platforms, leveraging the power of influencer marketing and targeted advertising. The integration of e-commerce and social media has created new opportunities for brands to connect with consumers and drive sales. Additionally, social media platforms havebecome essential for customer service, brand building, and market research.Social Impact and Cultural TrendsChinese social media has also had a significant impact on society and culture. It has facilitated the sharing of information, ideas, and experiences among a vast number of users. Social media influencers have become celebrities and trendsetters, shaping the tastes and preferences of millions of followers. From fashion and beauty trends to social movements and political discussions, Chinese social media plays a key role in driving cultural shifts and societal change.Challenges and RisksDespite its many benefits, Chinese social media also presents challenges and risks. The spread of misinformation, fake news, and online scams are prevalent on these platforms. Users must navigate through a sea of content to distinguish fact from fiction. Privacy concerns and data security are also significant issues, especially considering the vast amount of personal information shared on social media. Additionally, the risk of online harassment, bullying, and cyberbullying is a growing concern that needs to be addressed.ConclusionIn conclusion, Chinese social media is a dynamic and influential force that has transformed the way people communicate, consume information, and conduct business. While it offers numerous opportunities for growth and innovation, it also comes with challenges that need to be addressed. Understanding and navigating the complexities of Chinese social media require a nuanced perspective that considers its impact on society, politics, and culture. As Chinese social media continues to evolve, it will be essential to monitor its development and ensure that it remains a force for positive change in Chinese society.篇2Understanding and Perspective on Chinese Social MediaIntroduction:Social media has become an integral part of our daily lives, connecting people from all over the world and facilitating communication and information sharing. In China, social media platforms have experienced tremendous growth and have become a significant part of the country's digital landscape. In this essay, I will explore the unique characteristics and impact ofChinese social media, as well as provide my perspective on its development and influence.Understanding Chinese Social Media:Chinese social media platforms, such as WeChat, Weibo, and Douyin, have seen rapid growth in recent years, with millions of active users engaging in various forms of content sharing and interaction. These platforms have unique features that distinguish them from Western social media platforms, such as Facebook and Twitter. For instance, WeChat serves as anall-in-one platform that offers messaging, social networking,e-commerce, and payment services, making it a central part of daily life for many Chinese citizens. Weibo, on the other hand, is a microblogging platform that allows users to share short posts, photos, and videos with their followers, similar to Twitter.Impact of Chinese Social Media:The rise of Chinese social media platforms has had a profound impact on society, politics, and the economy. One notable example is the role of social media in shaping public opinion and influencing political discourse. In China, social media platforms play a crucial role in disseminating information, mobilizing public opinion, and fostering civic engagement. For instance, during times of crisis or social unrest, Chinese citizensoften turn to social media to express their views, share information, and organize collective actions.Additionally, Chinese social media platforms have become important channels for businesses to engage with consumers, promote their products, and drive sales. Influencer marketing, in particular, has become a popular strategy for brands to reach new audiences and increase their market share. Many Chinese social media influencers, or KOLs (Key Opinion Leaders), have amassed large followings and wield significant influence over consumer preferences and purchasing decisions.Perspective on Chinese Social Media:As an outsider looking in, I find Chinese social media to be a fascinating and dynamic space that reflects the country's unique social, cultural, and political landscape. The sheer size and diversity of the Chinese online population, coupled with the rapid pace of technological innovation, create a vibrant and ever-changing digital environment that offers endless opportunities for creativity and expression.At the same time, I am also aware of the challenges and risks associated with Chinese social media, such as censorship, surveillance, and data privacy concerns. The Chinese government's tight control over online content and its use ofcensorship tools to regulate public discourse raise important questions about freedom of expression and individual rights. As an advocate for digital freedom and privacy, I believe that it is essential for all countries, including China, to strike a balance between social order and individual liberties in the digital age.In conclusion, Chinese social media presents a complex and multifaceted picture of the country's digital landscape, with both opportunities and challenges that require careful consideration and thoughtful engagement. As technology continues to evolve and shape our lives, it is essential for all stakeholders –governments, tech companies, users – to work together to ensure that social media remains a force for good, fostering communication, connection, and empowerment in our increasingly interconnected world.篇3Title: Understanding and Thoughts on Chinese Social MediaIntroduction:In recent years, Chinese social media has become a powerful force in shaping opinions, spreading information, and connecting people. Platforms such as WeChat, Weibo, and Douyin have millions of active users and play a significant role ineveryday life in China. In this essay, I will explore the unique characteristics of Chinese social media, its impact on society, and my personal thoughts on the subject.Understanding Chinese Social Media:Chinese social media is distinct from Western platforms in several ways. First, censorship and government control are prominent features of Chinese social media. The government closely monitors online content and censors topics deemed sensitive or controversial. This has led to the rise ofself-censorship among users, who may avoid discussing certain issues to avoid trouble with authorities.Additionally, Chinese social media platforms are highly integrated, offering a wide range of services beyond just social networking. For example, WeChat is not just a messaging app but also a platform for payments, shopping, and news. This multifunctionality has made Chinese social media indispensable for many people in their daily lives.Impact on Society:The influence of Chinese social media on society is profound. It has revolutionized how people communicate, access information, and even conduct business. Companies use socialmedia platforms to market their products and connect with customers, while individuals use them to stay in touch with friends, follow news events, and express their opinions.Social media has also played a role in shaping public opinion and mobilizing social movements. During times of crisis or controversy, Chinese social media becomes a battleground for competing narratives, with users sharing information, debating issues, and sometimes organizing protests or campaigns.My Thoughts:As an outsider looking in, I find Chinese social media both fascinating and concerning. On one hand, it is impressive to see how technology has transformed social interactions and created new opportunities for expression and connection. The sheer scale and dynamism of Chinese social media are unlike anything I have seen before.However, the heavy-handed censorship and surveillance on Chinese social media are troubling. The lack of freedom of speech and expression limits the diversity of opinions and stifles dissent. As someone who values openness and diversity of thought, I find this aspect of Chinese social media deeply troubling.In conclusion, Chinese social media is a complex and multifaceted phenomenon that reflects the unique characteristics of Chinese society and politics. While it has brought many benefits and opportunities, it also raises important questions about freedom of expression, privacy, and control. As Chinese social media continues to evolve, it will be important to critically examine its impact on society and advocate for a more open and inclusive online environment.。
华视传媒2013年第二季度财务报告
华视传媒2013年第二季度财务报告华视传媒公布了截至6月30日的2013财年第二季度财报。
报告显示，华视传媒第一季度总营收为2670万美元，比去年同期的2,810万美元下降5.0%；较2013年第一季度增长56.3%，2013年第二季度归属于华视传媒股东的净亏损为580万美元，去年同期归属于华视传媒股东的净亏损为1.9亿美元。
2013年第二季度主要财务和营业数据2013年第二季度总收入为2,670万美元，对比2013年第一季度的总收入1,710万美元增长56.3%，与我们的业绩预期一致。
2013年第二季度毛利润为450万美元，而2013年第一季度的毛亏损为510万美元。
2013年第二季度的营业亏损为521万美元，环比减亏63.7%。
2013年第二季度归属于华视传媒股东净亏损为580万美元，对比2013年第一季度净亏损1,460万美元大幅减亏59.9%。
2013年第二季度不包括股份支付费用、无形资产摊销、与诉讼相关的或有损失准备金、减值损失和减值产生的所得税收益的归属于华视传媒股东净亏损(非美国通用会计准则计量)为510万美元，优于我们的业绩指引。
2013年第二季度的基本每股美国存托股份净亏损和摊薄后每股美国存托股份净亏损均为1.15美元，每1股美国存托股份代表20股普通股)。
截至2013年6月30日，公司的现金及现金等价物余额为3,960万美元。
2013年第二季度公司经营现金净流出为710万美元。
2013年第二季度，公司的移动数字电视联播网播出小时总数为39,495小时，2013年第一季度的播出小时数为39,060小时。
截至2013年6月30日，公司的移动数字电视广告网络覆盖中国19个城市(包括独家代理与合资公司的城市)，共计111,063个屏幕。
2013年第二季度公司每播出小时的平均广告收入为665美元，2013年第一季度每播出小时收入为394美元，增长68.7%。
2013年第二季度公司每播出小时平均销售7.13分钟广告时间，对比2013年第一季度5.24分钟上升36.1%。
社会化媒体在中国
维基：维基站点就像一个公共数据库，人们可以在上
面添加内容，或对现有的内容进行修订和增补。最著名的维基 站点是维基百科，一 本在线的百科全书，仅英文资料就超过 150 新浪爱问等也应该也算为 维基的一种形式。
播客 Podcast，是Ipod＋broadcasting。它是数字
从2007年中国第一家带有微博色彩的饭否网开张，到2009年，微博 这个全新的名词，成为全世界最流行的词汇。 伴随而来的，是一场微博 世界人气的争夺战，各路名人开始以微博为平台，在网络中聚集人气。 新的传播工具同时也造就了无数的草根英雄，往往只在一夜之间便能因 寥寥数语从默默无闻到新的话语传播者。 2009年7月中旬开始，国内大批老牌微博(饭否、腾讯滔滔等)停止运 营，一些新产品开始进入大众视野，如大围脖，Follow5，贫嘴，新浪微 博。其中Follow5在2009年孙楠大连演唱会上的亮相， 是国内第一次将 微博引入大型演艺活动。 2010年国内微博像雨后春笋般崛起。四大门户网站均开设微博。报 告显示，2011年上半年，中国微博用户从6331万增至1.95亿，增长约2倍。 报告指出，2011年中国互联网的普及率较2010年增加1.9%。2011年上半 年，我国微博用户数量从6331万增至1.95亿，半年增幅高达208.9%。微 博在网民中的普及率从13.8%增至40.2%。 至今，新浪微博用户数超过1亿，得益于抢占了先机，而且在整体的 战略执行上也比较彻底到位，所以获得了现在的地位。仅仅两年时间， 新浪微博就为新浪生下了一个价值几十亿美金的‘金蛋’。
1.Social Networking Sites/社会关系网络 2. Video Sharing Sites/视频分享网络 3. Photo Sharing/照片分享网络 4. Collaborative Directories/合作词条网络 5.News Sharing Sites/新闻共享网络 6. Content Voting Sites/内容推选媒体 7. Business Networking Sites/商务关系网络 8. Social (Collaborative)Bookmarking Sites/社会 化书签
社交媒体与电子商务外文文献
文献出处：Lee, Tom, and Chee David. "Leveraging social media for electronic commerce in Asia: Research areas and opportunities."[J] Electronic Commerce Research and Applications, 2015,12(03):61-71.Leveraging social media for electronic commerce in Asia: Research areas and opportunitiesLee, Tom, and Chee DavidAbstractThe last decade has seen phenomenal growth of electronic commerce in Asia. An important driving force has been the parallel rise of social media, enabling pervasive interactions among consumers and between consumers and firms. This article provides an overview of the current state of development of social media in Asia. We also survey the literature on social media that has been produced by authors in this region. The research covers a variety of topics and issues, including: user behavior with social media, the impacts of social media, and the issues arising from its use. It also identifies a number of future research opportunities that fall into these areas. The Asia region is filled with high potential for promising research regarding how social media may be leveraged for e-commerce. This article calls for more research attention to be given to social media-related e-commerce research, and the discovery of new knowledge related to the connections between social media and e-commerce that are unique to the Asia region.Keywords∙Asia;∙Business and social issues;∙Electronic commerce;∙Social media;∙Research directions;∙Technology impacts;∙User behaviorsocial media in e-commerce during the past several years. For instance, research by McKinsey has indicated that there are more than 300 million consumers in China who use social media to obtain product information (Chiu et al., 2012). McKinsey further estimates that China’s online consumers spend more than 40% of their time on social media. A similar pattern with social media has been observed in Japan, Korea, and other Asian countries. For example, KakaoTalk, Korea’s local social media service, has now more than 100 million global users, with 30 million users of its gaming app in Korea (Takahashi, 2013). The firm has been trying to achieve a dominant position of centrality as an e-commerce platform in Korea. Naver’s LINE, a service that was initiated in Japan, now has 400 million users (Cheng, 2014). In view of these kinds of developments, it is valuable to update our understanding of what motivates the usage of social media and how organizations will be able to make fuller use of it in the Asia region. The impacts of social media on the businesses, economies and societies in the Asia region also need to be understood in greater depth.At the same time, the development of social media, which affords extensive connectivity and easy information exchange, has also brought with it a number of issues with regard to their use, such as copyright infringement (Carpenter, 2012) and the spread of unverified information and rumors (Dube, 2010). These issues are particularly pertinent in Asia, where institutional policies in the various countries and the region as a whole are not yet very mature. Thus, research is needed to assess the nature and characteristics of these issues, and what measures can be devised to address them effectively.This essay examines the current state of research on social media in the Asia region, and especially among authors who work in the countries in this region. We investigate a variety of issues, including user behavior involving social media, the impacts and issues associated with social media use, and future research opportunities in these areas that are likely to create significant impacts on research and industry practices due to the new knowledge that is being produced.2. Social media use in the Asia regionWe next will discuss the characteristics of social media development and extant research on user behavior of social media in the Asia region.2.1. Characteristics of social media development in the Asia regionSocial media are widely used in the daily life activities of consumers and in the business activities of firms in Asia, just like any other region in the world. For example, a University of Southern California-based blogger, quoting a Hollywood Reporter study, reported that 79% of people in theU.S. always or sometimes access Facebook while watching TV (Greg 2014). Another source, Kryptonite Digital, 2014a and Kryptonite Digital. 2014b, provides estimates that are more specific to Asia. For example, in Asia: 85% of marketers point to social media as a major source of business exposure; 48% are able to reduce expenditures using various social media sites; and 45% of small and big retailers are on social media to drive sales. In addition, managers and recruiters analyze social networking profiles to help them make hiring decisions. They look at the profiles of job candidates they are considering, and many of them declare that a person’s social profile is a major factor in their hiring decisions. In addition, restaurants, retail stores, and other service providers are also relying on social media to increase customer loyalty and build more exposure in the marketplace through location-based services.These phenomena can be observed everywhere around the world and are not Asia-specific. However, there are two notable characteristics in the growth of social media in the Asia region that we would like to point out. They are: (1) the popularity of local social media platforms; and (2) the mobile-first strategies of the service providers. First, the services of local providers have become extremely popular in the Asia region. Korean, Chinese, and Japanese companies have been engaging in heated competition in the social networking service market, together with global giants Facebook, Twitter, and Google. Although Facebook is still the number one social media provider in the world, there are many successful local platforms in the different Asian countries that have large installed bases of users. In China in 2014, according to China Internet Watch (), local providers included QQ with 848 million users, Qzone with 644 million, WeChat with 396 million, and Tencent Weibo with 220 million dominate the market. KakaoTalk, with 30 million users in Korea and 130 million worldwide, started its business with mobile messaging, and extended its market power into the social media market (Takahashi, 2013). Another Korea-based service developed by Camp Mobile is the proprietary social media, BAND, which has attracted 23 million users. Also Naver’s LINE, with 400 million users, started its social media service in Japan and extended its business in Korea and other Asian countries (Cheng, 2014).Restrictions on Facebook represent one reason, but may not be the only reason for the popularity of local platforms in China. Language barriers across the Asian countries also make Asia’s social media market fragmented. According to a research by Singh et al. (2010), many non-English speaking countries show a higher preference for their own language over English. China is the strongest at 86% preference for content in simplified Chinese. Although the Lionbridge study did not cover Korea and Japan, one may guess that these countries probably have a higher preference for social media in the local languages, considering the English proficiency levels of the people in these countries (Hong, 2014).According to Yu et al. (2011), there is a big difference in the social media content shared in China, when compared to Twitter, the global social media provider. The level of social media traffic in China is almost entirely due to retweets of media content, including jokes, images, and videos. In contrast, on Twitter, retweets of media content tend to have more to do with current global events and news. This makes it so that the platforms that are based on local languages have a basis for competitive advantage.A second key characteristic of Asian social media is that the service providers have strength in mobile social media. In fact, many Asian local platforms have their origins in the mobile market. For example, China’s WeChat, Korea’s Kakaotalk, and Japan’s LINE all were originally designed as pure mobile messaging services. Then, as mobile devices have come to possess stronger processing capabilities, messaging apps have extended the functionality of social media in beneficial ways. This has enabled richer forms of social networking and supporting new and innovative forms of interactions among people.Another reason for Asia’s mobile-first strategy is that a great proportion of consumers in this region access the Internet through mobile infrastructure. Some of the advanced economies, such as Japan, Korea, Hong Kong, and Singapore, have established fixed-line broadband infrastructure. However, other countries, especially some Southeast Asian countries, have relatively poorer infrastructures for Internet accesses. Thanks to the high penetration of mobile technologies such as 3G services in these countries, users can more easily access the Internet via their mobile devices. So the mobile-first strategies of firms have been appealing to the consumers in this region.2.2. Surveying current research on user behavior of social media in the Asia regionSocial media has become an important area of exploration for university and industry researchers interested in online technologies and their impacts on consumers and businesses. The Asia region has about half of world’s population and a similar share of social media users. Thus, social media in Asia is a good research target for IS, e-commerce and technology researchers. It will be valuable to explore business and consumer behavior in the social media market, as well as the impacts of social media on businesses, society and the economy in the Asia region.Considering the fact that the history of social media is relatively short, it is not surprising to see that studies on this topic in this region are not very abundant. Since many of the early studies are conference papers, our expectation is that the number of journal articles will increase soon. To give the reader an idea of how this area of research inquiry is developing, we categorized social media research studies in Asia into three groups. The first includes behavioral studies, which attempt to understand users’ behavioral characteristics in relation to social media. The secondincludes social media impact evaluation studies. And the last involves studies on the issues arising from social media use.The behavioral studies typically survey social media users to uncover their motivation to engage in social media related activities. Table 1 offers a list of behavioral studies on Asian social media.There are a number of good examples of this kind of research. One is Choi (2013), who investigated the factors that affect continuous usage of social media in Korea. Another work is by Chung et al. (2012), who focused on the impact of characteristics of social media on information sharing in social media, also in Korea. Huang et al. (2014) found that the use of enterprise micro-blogging improves operational performance by increasing marketing capability. Jang et al. (2013) examined the impact of friendship desire on citizenship behavior in social media in Korea. Kim et al. (2012) evaluated the determinants of continuance and word-of-mouth intention in Korea’s social media. Wu et al. (2013) reported how four dimensions of perceived interactivity (control, synchronicity, surveillance, and social bandwidth) affect users’ bridging and bonding social capital in Taiwan. Zhang et al. (2013) investigated how product attitudes form on online review sites with social networks in China.In this special issue, Wang et al. (2015) investigated the factors that influence users’ posting of status updates on micro-blogging. Their study highlights the unique nature of such behavior. They noted that it is more spontaneous and less rational, and found that the capabilities of micro-blogs for sharing unique content, strengthening positive emotion, maintaining interconnectivity, and enhancing unidirectional relationships are important antecedents of this behavior. Chen et al.’s (2015) study is an exception to studies that employ survey methods to investigate social media user behavior. Their research is based on secondary data from a micro-blog platform in China. They employed probability models to predict users’ tweet and retweet behaviors, and assessed how the prediction accuracy can be enhanced.2.3. Surveying current research on the impacts of social media use in the Asia regionInformation systems researchers have also assessed the commercial and social implications of social media. Table 2 shows a list of papers that investigate the impacts of social media in the Asia context.One example is the work of Chen et al. (2013), who discovered the influence structure of users in online social networks through the application of a Bayesian model on data from China’s social media website Douban, which allows consumers to share reviews on books, movies, and music. Also using Douban data, Phang et al. (2013) investigated the kinds of online social network structure that may increase user participation and in turn promote their tendency to purchase niche cultural products. They focused on books in the philosophy genre in their study. Goh et al. (2013)did empirical research that measured the differential impacts of user-generated and marketer-generated content in social media on consumer purchases in Singapore. Kim et al. (2014) analyzed the impacts of social media sentiments on stock prices in the Korean financial market. Using Twitter data, Pervin et al. (2014) examined the factors that affect retweetability and found that retweetability is significantly affected by amplifiers and information starters, and these effects change substantially due to different intervening events, such as earthquakes in Japan.In the context of China, Phang et al. (2014a) presented evidence on how cultural factors play a role in the effectiveness of employing banner ads and digital coupons by firms on an online review site for restaurants to influence consumer purchases. Their study found that the collectivist culture of the Chinese consumers makes them more receptive to digital coupons compared to banner ads. They led the consumers to patronize the restaurants that offered such promotions via a social media site.Although this special issue does not include a research article in this group, this research direction seems very appealing to scholars who use economic theory or econometrics methods. For example, Goh et al. (2013) and Kim et al. (2014) respectively used social media data for their main effects variables, and real-world impact data, such as product purchases and stock prices, as their dependent variables. Since these variables typically are in times-series or panel data form, researchers need to apply econometric techniques that are suited to them. This kind of research encourages the use of econometrics methods.2.4. Surveying current research on the issues of social media use in the Asia regionThough the benefits of social media are well-recognized, issues arising from their use should also be noted. The Asia region, where social media is widespread and well established, has become a fertile ground for research on social media issues. This is partly due to the relatively immature institutional policies that are in place in the Asian countries and across this region. Issues that arise from the use of social media are especially important. Among the studies that have been conducted, two types of social media issues are especially notable: copyright infringement issues; and the spread of unverified information and rumors. Table 3 presents the studies that investigate the above issues related to social media use in the Asia context.(完整文献请到百度文库)With regard to the former issue, Shi (2008) highlighted how social media exacerbate copyright issues in China given the ease of information sharing and dissemination that they afford. The author also acknowledged, however, that the positive aspect of social media lies in promoting user creativity. The author’s assertion is essentially this: in order to attain a balance betwee n the two main issue areas that arise from the use of social media, the copyright regime should bere-engineered to create a permission-free mechanism.By default, this would allow any use of copyrighted work by a user, unless the owners of the copyright specifically state different usage requirements. Dong and Jayakar (2013) noted that Baidu, China’s biggest search engine, made a decision to pay royalties for every music track that is streamed and downloaded through its online distribution platform. The authors view this as a turning point for copyright reform in China. They discussed the significance of this agreement for copyright enforcement and the ecology of digital music distribution in the country.In this special issue, Kim and Lee (2015) highlight how newer technologies in general raise copyright infringement issue. Although their research does not address social media in the Asia context per se, it still may offer valuable insights in this area. They focus on cloud digital video recorder (DVR) technology (Seward, 2014). Using a macroeconomic modeling approach, they show that applying the fair use doctrine related to copyrights to new information technology may hamper the creation of value for the copyright holders’ business models, and also diminish the level of social welfare that technological innovations provide.Social media in China has created a hothouse for the spread of rumors and disinformation in that country. Bai (2012) explored this issue, and found that the guanxi network of relationships among people is expanded through the use of social media, contributing to the spread of rumors. They further noted that the openness and freedom of expression on the Internet also may serve to prevent the spread of rumors. Wu et al. (2015) further proposed an approach to detect the creation of rumors in micro-blog platforms. Their approach involves the combination of features from the topics of the original message, the sentiments that are communicated in the responses, the observed patterns of message propagation, and the profiles of the users who transmit the messages. In the context of crisis communication, Acar and Muraki (2011) showed that Twitter can facilitate the beneficial communication of crisis-related information in a timely manner. They also reported a less optimistic message: that retweets of unreliable information appear to have led to misunderstanding and confusion that would diminish the trust that users have for Twitter as a social media platform for crisis information dissemination.3. Future research opportunitiesOur goal in this article has been to provide a glimpse into the current state of the market for Asian social media, and the related literature on social media use and impacts. We also sought to identify some of the issues that have arisen from the use of social in the Asia region. As a whole, research on social media in the Asia region is still in the nascent stage. Considering that half of social media users are in Asia and the unique characteristics of this geographic context, research opportunities abound in the region. We next discuss potential research opportunities in the broadarea of user behavior related to social media, its impacts, and issues arising from social media use in the Asia region.3.1. Social media-related user behavior and its impactsIn terms of social media user behavior and their impacts, three directions seem particularly promising: (1) exploring the unique nature of different social media and the associated factors influencing their use; (2) assessing cultural factors in the Asia region and their influence on social media-related user behavior and impacts; and (3) mobile social media.Under the broad umbrella of social media, a variety of social media applications have been made available in the Asian market, such as the social networking services and Cyworld, micro-blogging via Sina Weibo, and mobile instant messaging through KakaoTalk, WeChat, and LINE. Each social media application has its unique characteristics, which may dictate how people use each of them. For instance, micro-blogging usage seems to be more spontaneous and less rational in nature, as highlighted by Wang et al. (2015) in this special issue. Thus, the factors influencing its use by posting status updates are likely to be different from other social media applications. Given the constant innovations of social media applications in the Asia region, future research may delve into the unique characteristics of each of these and similar applications and investigate the associated antecedents of user behavior, as well as how the impacts differ across the different applications.In addition, other than analyzing Asian social media data, it will be interesting to consider cultural factors in new research, since there are language barriers and cultural differences between the Western and Asian countries. There are also differences within the Asian countries in how social media-based communications are used. Previous research has shown that cultural factors may play a role in influencing social media use. For instance, Phang et al. (2014a) showed that the collectivist culture of Chinese consumers may explain why they may be more receptive to merchants’ use of digital coupons compared to banner ads on social media sites. Future research may try to uncover other cultural dimensions that may be relevant for explaining social media user behavior and its impacts in Asia.Moreover, even within the Asia region, different countries may have different cultures that require specific research attention to be given to understand social media use in greater detail. For example, China has been recognized for demonstrating a low level of avoidance of uncertainty, whereas Korea scores relatively high on this dimension. So it will be interesting for researcher to conduct comparative analyses to unveil how subtle cultural differences such as this may lead to variations in social media user behavior. An example is the willingness of users to disclose personal information on social networking sites to obtain personalized information or services.Another aspect is the impact of user responses in the use of social media across the Asian countries for commercial information communication and dissemination.Furthermore, given the mobile-first strategy of many social media providers in Asia, it is important for researchers to note this characteristic of social media development in the region, and leverage it to conduct cutting-edged research that affords insights into user behavior on emerging mobile technology platforms. For instance, in a conceptual article by Phang et al. (2014b), the authors noted three features that are pertinent for mobile social networking applications. These include: (1) profile information related to users, including demographics, preferences, and social network contacts; (2) spatial information related to the user’s location and surrounding environment; and (3) temporal information related to the dimension of time for what a user is doing. They argued that service providers may employ such information separately and in combination to enhance the commercial effectiveness and viability of mobile social networking applications.For instance, a service provider may come to know that a user is currently shopping in a specific shopping district around noon through spatial and temporal information. The user may be doing this together with his friends, who are also using the same application to leverage profile information. The app will be able to record the social network and interactions of users. The service provider may then offer group-based discount coupons to these users to help promote the products and services of nearby shops that subscribe to its service.Researchers also may tap into the abundant opportunities in the Asia region to study these kinds of issues. It may also be fruitful to incorporate cultural considerations in the investigation of how various mobile phone and service features influence user behavior on social media and what impacts they create. A related example is discussed in a study by Tan et al. (2014), who showed that the high context culture of the Chinese consumers leads them to prefer the use of mobile SMS over email to receive and forward digital coupons, in comparison to Swiss consumers whose preferences are different. However, their study focuses on a conventional type of mobile application (SMS) but not contemporary mobile social media that afford fuller social networking and interaction capabilities, as well as potentially greater research opportunities.3.2. Issues related to social media use in the Asia regionAs we previously noted, the easy information exchange and high connectivity of social media creates beneficial effects, but also raises issues regarding their use, especially copyright infringement and the spread of unverified information. Other issues can be investigated in this area too. For instance, user privacy concerns are likely to be an increasingly salient issue for social media users, given that Asian users spend a lot of time using these applications. They also providea lot of personal information, both voluntarily and involuntarily, in the process of using social media apps. Cultural influences will be central in the investigation of this issue. For example, prior research has reported that Chinese users are generally less concerned about online privacy than their Western counterparts (Chen and Tsoi, 2011). Future research may investigate under what conditions and to what extent privacy concerns act as an inhibitor for social media use among Asian users. A significant concern is the kind of information disclosure that is required during the process of using social media apps.Also unclear is whether the mobile-first development of social media in Asia will lead to a reversal of the patterns of privacy concerns that have been observed heretofore. For example, it is possible that Chinese and other Asian social media users may become highly sensitive to the loss of privacy in the intimate mobile phone context, similar to Western users.Another issue is the possibility of addiction and the associated psychological consequences, such as depression, which often result from social media use (Xu and Tan, 2012). Given the especially high usage rate and dependence of Asian users on social media, could this issue be particularly serious in this region? What unique factors may lead to user addiction to social media in this context? These are important research questions to be answered in future research, too.In conclusion, although some research has been conducted on these social media-related topics in the Asia region, there are outstanding research opportunities to obtain a deeper and more comprehensive understanding of how social media can be leveraged to enhance the quality of e-commerce. We hope this article, and the special issue’s articles that accompany it, will stimulate new research to achieve this goal.。