2008商务英语bec高级难词解析汇编第三部
Bec higher难词解析汇编汇总词汇
accounts 1 账目 例:The financial director was accused of falsifying the company accounts.
accounts 2 会计部门 即 accounts department 例: She works in accounts.
across-the-board 全面,全体 例 1: They have decided to increase prices by 4% across-the-board. 例 2: To save money, identify current problems, and make the old company more dfficient, the new president ordered an across-the-board examination of expenditures and operational procedures in every department.
bec中级第三辑真题详解test2[整理版]
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T est2Part one：《Successful Time Management》，成功的时间管理。
文章针对怎么利用时间、提高工作效率提出了一些建议。
第一题，为了完成好一个任务，没有必要处理每一个细节。
答案是C段的最后一句话，而且这句话同时是第一题和第四题的答案所在：Unless you have spare time, do not spend extra hours on an activity in an effort to cover absolutely everything.除非你有空闲的时间，否则不要在一件事情上花费额外的时间去努力涉及到所有事情。
cover absolutely everything可以对应于deal with every detail。
第二题，如果你有很多要做的，也许需要拒绝以后的工作。
答案是B段的最后一句，有点绕：This may require you to be firm and avoid agreeing to more than is realistic.这需要你变得坚定，避免答应超出现实的工作。
more than is realistic，也就是眼前无法完成的工作，即work in the future。
第三题，任何计划行为都需要建立在一个有规律的基础上。
答案在A段。
A段整个就是讲的计划的重要性，有计划，才能合理安排时间。
中间说有人喜欢在每天开始的时候计划，有人喜欢在结束前。
答案是这么一句：you may need to experiment to find what suits you best-find some way of fitting the activity into your schedule.你必须去试验寻找到最适合你的——寻找将这个活动融入到你的时间表的某种方法。
要让计划融入进你的时间表，也就是说计划要成为你的日程的固定部分，即题目说的take place on a regular basis。
BEC剑桥商务英语教材汇总
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bec高级unit3课文翻译
bec高级报名_bec高级unit3课文翻译第三单元人在旅途课文一美国来鸿：地铁札记沙希·塔鲁尔旅美期间，我生活中最大的惊喜之一莫过于纽约地铁了。
实际上，我已经开始逐渐享受它了。
1989年当我第一次搬来纽约时，好心的朋友们提醒我要远离这早已八旬高龄的地铁——不论是在当地居民还是在过往游客中，它都臭名昭著，被公认为是号称“不睡城”的最堵心、最危险的交通工具。
然而，它也是最快速且最经济的交通工具。
怀揣着这个难题，我开始了自己的“纽约客”生涯——自从那时起，我便喜忧参半。
地铁让我们又爱又恨：列车时刻表不可信赖；地铁要么来就来了，要么根本不见踪影；发生故障更是常有的事儿，以至于因地铁被困在隧道里，曾有孕妇不得不在车上生产。
员工数量不多，且其发布的通知常常令人不知所云。
基础设施古老陈旧、摇摇欲坠。
爆裂的管道时不时造成水漫车站，使得交通瘫痪。
城市流浪者们住在站台上，睡在车站长椅上（或地铁车厢里），增加了乘客的不安全感。
每几个月，报纸上就有类似的恐怖事件报道——又有一位无辜者被随意推到了迎面而来的列车车轮下。
抢劫、**和谋杀案件虽不常见，但也时有发生。
不仅如此，脏乱的车厢，涂鸦满布的车站，夏天炼狱般的高温和冬天极地般的严寒，可以控诉的实在是挺多。
《华盛顿邮报》的一位撰稿人称它为“古老陈旧、过时低效且近乎不中用的混合体”。
他还是笔下留情的。
那么，为什么纽约居民们仍然对地铁如此依赖呢？其中一个是经济原因：不论多远，乘客只需花1.5美金就能坐地铁到达纽约城的任何地方。
相比之下，乘坐计程车从纽约联合国总部到位于曼哈顿岛另一边的哥伦比亚大学，则需要花费12美金。
而若是去纽约的所谓外区，如皇后区、布鲁克林区或布朗克斯区——任何需要从曼哈顿岛过桥而至的地方——则需支付多达三倍的价钱。
除此之外，地铁也很快速。
只要25分钟，就能从曼哈顿市中心到达皇后区的***公园——这里是美网公开赛的举办地；开车的话就需要花费一小时，到达后还需找停车位。
《商务英语3》1-2单元对话、课文中英对照
Unit 1 A New Job新工作Listening and speaking 1听对话，了解公司选择招聘人员的规则，为面试做充分的准备。
Maggie is in a job interview, talking about her work experiences with Howard Marx, the HR Director of ABC Dataweb.(麦琪在进行面试，与ABC数据网公司人力资源总监霍华德•马克思谈论她的工作经历。
)Howard：Morning, Maggie. My name is Howard Marx and I am responsible for your recruitment and training here at ABC Dataweb. Could you talk briefly about your career development?霍华德：早上好，麦琪, 我是霍华德•马克思，负责ABC数据网公司的招聘和培训。
能简单的谈谈你的职业发展经历吗？Maggie：Sure, Mr. Marx. Thanks for giving me this opportunity. Well, my first job was in Flat Earth Mechanics. I started with it in 2010 and I worked in the office at the beginning, but soon moved to the sales department. I knew then that I was born to be a saleswoman! So I was promoted to the position of sales manager in about two years.麦琪：好的，马克思先生。
非常感谢您能给我这个机会。
2008年考研英语真题Text3解析
卡路里
营养物，营养的
营养，营养学
显著的，著名的
显著地，尤其
蛋白质
膨胀，扩张
扩张，膨胀
组织
At the start of the 20th century,
under-nutrition and childhood infections got in the way.
20世纪初，营养不足和儿童传染病阻碍了身高的增长。
at the start of
under-nutrition
infection
infect
infectious
get in the way
在开始时
营养不良
感染，传染
感染，传染
传染的，传染性的
阻碍，妨碍
But as diet and health improved,
children and adolescents have, on average, increased in height by about an inch and a half every 20 years,
and cannot easily withstand repeated strain imposed by oversize limbs.
此外，尽管人类已经直立行走几百年了，
但两足和背部仍需要同两足行走的姿势相抗衡。
难以承受因肢体过长不断造成的压力。
moreover
even though
upright
and managers have been more than willing to adjust team uniforms to fit the growing numbers of bigger, longer frames.
综合商务英语教程第三册unit 3
III. Reading
• Read the article again and answer the following
questions.
• 1 What is the main subject of the article? • 2 Before recruiting for a new or existing position, what
• V. Speaking
• B. Work in pairs. The recruiter announces
the job description through advertisements. What is the best way to search for a job? Choose one or two, and discuss the advantages and disadvantages with your partner.
•
• VI. Writing
• Write an application letter of your own,
and share it with your classmates to make some improvement. Be sure of using the structure and expressions above.
demand, insist, order, recommend, suggest and wish.
• Examples: • • I wish it were still in use.
• IV. Language Focus
• (subjunctive mood --"it was" becomes "it were") • • The board recommended that the motion be passed
bec中级第三辑真题详解test3
Part one：《‘Businessman of the Year' Award》年度企业家奖。
分别介绍了这个奖项的四个候选人的英雄事迹。
第一题，这个企业家成功的定位了不同的消费群体。
答案在B段：He began refocusing the brand at the higher quality end of the food market and launched several own-brand initiatives for the health conscious。
他开始将品牌定位在高质量的食品市场并且发起了几项注重健康的自主品牌的运动。
Health conscious是指注重健康的。
一个是高质量的食品市场，一个是注重健康的，联合起来，就是瞄准了不同的消费市场，即不同的消费群体。
第二题，通过小心的前进计划，这个企业家帮助公司度过了一个困难时期。
答案是D段的这么一句：budgets and forecasts are what is needed to make a company successful, particularly now that the advertising market has been hit by recession.。
预算和预告正是使得公司可以成功的，尤其当现在整个广告市场被衰退袭击的时候。
Budgets and forecast就是题干中说的careful forward planning，successful对应于survive，a different period对应于the market has been hit by recession。
第三题，因为这个企业家的思维方式，公司对待变化更加开明了。
答案是A段的这么一句：He is credited with reinventing Fentons Finance - revitalising its culture of inflexibility。
BEC中级真题解析_第三辑T3P3
C It promotes a relaxed atmosphere in the workplace.
D It encourages them to reduce the risks that they take.
unusual ones'. Essentially, he believes that companies need to learn how to manage their original
thinkers in order to ensure that the business profits from their contribution. He also says, 'Original
a structured way to identify original thinkers. 'We define employees as champions, free-wheelers,
bystanders and weak links, and most original thinkers come into the category of free-wheelers.
13 It is important for a company to encourage original thinkers because
A this allows it to promote innovative products.
B this enables it to stay ahead of its rivals.
working in teams. The original thinkers themselves may be unaware of any problem, but having
BEC第三本真题解析
第三本TEXT 1Match这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自己的建议。
这套题目的答案稍微有些隐晦。
第一题，说在开发新产品前咨询客户的意见对于Flacks来讲是很明智的。
答案是B段的最后一句：thorough market research will help to ensure any new ideas are well received.彻底的市场调查能够确保新的思想很好的被接受。
Market research，市场调查，在很大程度上就是咨询客户的意见（consult customers），any new ideas可以对应于developing a new product,能够well received，那么对于公司来讲当然就是advisable了。
选B。
第二题，说为专业市场生产产品可以增加利润。
答案是D段的这么一句：the company should consider exploiting niche markets to improve its margins这题关键是要理解一个市场的含义：niche market。
看英英解释：a small area of trade within the economy, often involving specialized products。
improve its margins也就是increase profits，选D。
第三题，说Flacks可能需要改变它的一个设备的功能。
这里答案不是太明显，是C段的这么一句：They should also consider refocusing production by using their UK factory for high-specification products。
他们也需要考虑通过利用英国工厂生产高规格产品来调整生产焦点。
也就是说，英国工厂原来不是生产高规格产品的，即题目说的改变它的一个设备的功能。
商务时文贯通BEC必考词-Unit 3【声音字幕同步PPT】
The European insurance market is an important
part in the process of integration. warehouse
If necessary, please warehouse the goods. The company owns 3450 square meters standard three-dimensional logistics warehouse.
letters of credit or negotiable instruments. unconditional
News freedom, as a political right, is relative and conditional instead of
being absolute or unconditional.
definite Any investment project must have very
definite and short payback periods. revocable
A revocable letter of credit is subject to
amendment or cancellation at any moment
It took us three days to accomplish this tough task. substitute
You would substitute when the manager is away.
facilitate You could facilitate the process
剑桥BEC真题中级第三辑口语解析(Part+2+Mini+Presentation)
第三辑Test 1 Topic A: WHAT IS IMPORTANT WHEN ……? Trying to attract new staff●Competitive wages●Company reputation【思路点拨】主题要点原因Trying to attract new staff 已给要点Competitive wages 竞争力的价格Determination 决定因素Company reputation 公司声誉Belief 信念补充要点Career opportunity 职业发展前景Self-development 个人发展Working environment 工作环境Stimulus 诱因【词汇&短语】招聘recruitment 合作精神，团队精神team spirit根据…….调整tailor to 灵活福利flexible benefits受聘后的福利待遇employment packages 求职者job seeker 目标群target group 职位空缺job vacancies准雇员potential employee【句型点击】●表示提出建议Let’s…..Why not……?I suggest that we……My advice would be…….●对观点不予评价I don’t know what to say.I can’t say I have any views on……It’s not something I have considered a lot, I’m afraid.●要求重复Pardon?What did you say just now?Do you mind say it again?【参考范例】When it comes to attacking new staff for your organization, effective recruitment strategies and techniques contribute to successful appointment. Employment packages should be tailored to draw attention of the potential employees. Offering an attractive competitive wages with flexible benefits would be a determining factor in hunting new talents.A company’s reputation is among its most important and valuable assets, which is essential to attracting and retaining employees. It is often the cause that a good image of a company gains people’strust and affinity and greatly influences thei r decisions in considering job vacancies.What’s more, better opportunity for promotion is another consideration for those that are some way along their career path. Any career opportunities to grow within the organization will be a highlight to be preferred in the target groups.In addition, nothing will impress the applicant more than knowing he or she will be an integral part of a successful team. Creation of a positive and stimulating working environment prompts the team spirit and buoyant response from the job seekers.Topic B: WHAT IS IMPORTANT WHEN ……?Preparing to go away on a business trip●Informing colleagues and clients●Delegating essential tasks【思路点拨】主题要点原因Preparing to go away on a business trip 已给要点Informing colleagues and clients通知同事和客户Involvement 参与Delegating essential tasks 分派必要的任务Efficiency 效率补充要点Setting goals 设定工作目标Productivity 生产力Creating checklist for packing 列出行李清单Equipment 设备【词汇&短语】同事colleague 完成accomplish旅程、行程itinerary 目的地destination预约booking 时间管理time management预订reservation 清单check list投影仪projector 麦克风microphone【句型点击】●要求解释What does … mean?Could you explain it please?When you say…. What do you mean?Would you mind telling me the meaning of….Do you mean ….. by saying…?【参考范例】Preparing to go away on a business trip involves a lot of things to be planned well in advance, first of all, inform colleagues traveling with you and clients you will visit of the business itinerary. Doing this gives you an opportunity to share responsibility and make surethat your business trip runs as smoothly as possible.If possible, pass on the travel arrangements to people involved when you don’t have enough time and energy to manage. Everything from flight bookings to hotel reservation, even to technical support such as projectors and microphones can be delegated as essential tasks.Furthermore, it is important for you to set your goals before leaving for your business trip, what you would like to accomplish when you arrive at your destination. Time management may help your trip to be as productive as possible within such a short time to meet your goals.And it is a good idea to create a checklist in your schedule to list the item that need to be packed for your business trip, packing your luggage with essential items makes the trip much easier. Topic C: WHAT IS IMPORTANT WHEN ……?Planning corporate hospitality●Guest list●Type of event【思路点拨】主题要点原因Planning corporate hospitality 已给要点Guest list 客人清单Attendance 出席Type of event 活动的种类Diversity 多样性补充要点Location 地点Accessibility 可行性Significance 好处Benefits 益处【词汇&短语】商务社交corporate hospitality 演示、展示demonstration 交往socialize 士气morale有益的beneficial 容易到达的accessible出席者attendee 职场workplace受控环境controlled environment 专注的dedicated研讨会seminar 联系，关系网networking发布launch 人际的interpersonal【句型点击】●询问他人意见Any comment on…….?How do you think of……?What do you say about….?What’s your attitude to…..?Do you have any idea about…..?【参考范例】Several components come into play concerning corporate hospitality that allows opportunities for colleague and clients to socialize, relax, and work toward valuable professional and business connections in a positive and beneficial way. When planning corporate hospitality events of all sorts, create a guest list first to ensure the attendees and accommodation.Corporate hospitality provides a controlled environment for seminars, meetings, conventions conferences, and even product launches or demonstrations. Types of event are rendered in the forms of a sporting event, concert, outdoor gathering or other team building event, which add fun and enhance morale.Location is another important consideration in terms of corporate hospitality, which can be a warm and memorable venue to ensure maximum success and exceed all expectations. And y ou’d better select a location easily accessible by your event attendees.The significance of socializing with colleagues and clients outside of the workplace is dedicated to driving sales, building your company’s image, keeping ahead of your competitors in client hospitality and achieving specific marketing objectives, as well as motivating networking and promoting interpersonal skill development.第三辑Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Writing a newspaper advertisement for a job vacancy●Description of the work●Experience needed by applicants【思路点拨】主题要点原因Writing a newspaper advertisement for a job vacancy 已给要点Description of the work 工作性质描述Attention 关注Experience needed by applicants应试者的工作经验Relevance 参照条件补充要点Salary range and benefits 工资幅度及福利待遇Attraction 有吸引力Response and contact details 回复与联系方式Instruction 介绍【词汇&短语】求职者job seeker 空位vacant position联系方式contact details 工资幅度salary range确切地阐述formulate 福利，津贴benefit细节specific 职业前景Career path申请求职者candidate 包含incorporate需要entail 目标对象target audience 【句型点击】●句子语义关系，表示转折But / Yet / While / Whereas, .... 然而……However / Nevertheless, ...然而……... Rahter than ... 而不是……... Instead of ... 而不是……... On the other hand, ... 另一方面，……【参考范例】A good and effective job newspaper advertisement should be clear and informative enough to produce efficient reading for job seekers. In formulating the advert content, several specifics are expected of the candidate. The first on the list is a detailed description of the work, mainly including an overview of the responsibilities, tasks and general scope of work entailed in the vacant position, which calls for attention from potential applicants.Next, indicate the qualifications you require such as work experience, education, computer skills, organization skill and communications skills needed by applicants, which serves as attraction of relevant interest.As a rule, most employers or corporations do not advertise pay information. However, if you list a salary range, you will get a greater response. If any benefits, training and career path are available, do incorporate in the advertisement; for they can create desire to pursue what looks like a great opportunity among the target audience.Lastly, be sure to include a clear instruction for the response and application with the contact details such as address, email, fax or phone on the bottom of your ads.Topic B: WHAT IS IMPORTANT WHEN ……?Delegating work to others●Clear instructions●Choice of person for the task【思路点拨】主题要点原因Delegating work to others 已给要点Clear instructions 清楚的任务指示Direction 方向Choice of person for the task 承担任务人的选择Quality 质量补充要点Hands-on assistance 身体力行Motivation 动机Monitor and feedback 监控与反馈Assessment 可行性【词汇&短语】企业职阶corporate ladder 亲身动手的hands-on合同工contract worker 激发motivate详述的、明确的explicit 分派allocate保证guarantee 反馈feedback最大值maximum 暗示、含义implication【句型点击】●句子语义关系：表示原因Because of …..Due/owing to….Since…The reason for…. Is…Given the fact that …., we…..【参考范例】Anyone on the corporate ladder probably has some opportunities to delegate work to the team staff or to contract workers, which is one way to manage work time more effectively. Clear and explicit instructions should be give in the first place to decide and explain the targets, responsibilities and limits of the work that you delegate, for sufficient information guarantees the work to be done with a maximum of direction.Then choose the people who have the necessary ability or potential to work on the task and can be relied on to perform the task satisfactorily and responsibly. Choice of person for the task also depends on the development needs of the people involved. Additionally, advice, support and training such as providing information , possible solutions and giving hands-on assistance in a way motivates progress and inspires encouragement, commitment, enthusiasm and creative thinking in the people concerned.And allocating and monitoring the progress and quality of work are in delegate’s area of responsibility. Delegated work should be checked regularly whether agreed targets are met with thefeedback to identify the implication of necessary revisionsto targets. Achievements of targets are assessed to ensure whether someone is performing well, and credit and praise for the successful completion of the task should be given.Topic C: WHAT IS IMPORTANT WHEN ……?Designing a company website●Type of information to include●Different language versions【思路点拨】主题要点原因Designing a company website 已给要点Type of information to include包罗的信息类型Knowledge 知识Different language versions 不同的语言版本Interaction 交流补充要点Ready-made website template 现成的网站设计模版Economy 经济Effective navigation 有效的导航系统Accessibility 可行性【词汇&短语】定制、定做customize 流量traffic搜索引擎search engine 常惠顾客existing customers潜在顾客potential/prospective customer 布局，设计layout营业范围line of business 现成的ready-made强有力的potent 电子商务e-commerce信息源information source 模板template使用多语言的multi-lingual 导航navigation目标用户target user 菜单menu【句型点击】●句子语义关系，表示结果As a result,Accordingly/consequently…In a consequence..Therefore/ thus……, hence…. 因此【参考范例】Type of information to conclude in website designing is customized for your needs to attract search engines, increase traffic and provide useful information to existing and potential customers. Well-written content in your website informs your prospective customers what is the line of business you are in, what you stand for, how you operate, the services and products you offer and the benefits in relation to competition.As a potent information sources, your website serves as a glo bal “online marketplace”, which is enhanced with multi-lingual website content. Different language versions are designed to help people from home and abroad to read online and facilitate the interactionsbetween the target users and the site.Another important thing is the layout of the website. Your online presence is very crucial, which should be strategically designed to communicate the unique character of your business or organization. Ready-made e-commerce website templates are recommended, for the templates cut down design and production time and have a full package of functions.Effective web navigation makes sure that your customers and clients can easily and quickly find what they are looking for under different categorizes. To make clear and consistent navigation, it’s better to use navigation menus to organize your links according to the order of importance.第三辑Test 3Topic A: WHAT IS IMPORTANT WHEN ……?Meeting foreign clients for the first time●Foreign language skills●Knowledge of cultural differences主题要点原因Meeting foreign clients for the first time 已给要点Foreign language skils 精通外语Fluent communication 交流Knowledge of cultural differences了解文化差异Appropriate response 合适的举止补充要点Business etiquette 商务礼仪Good impression 良好的印象Participation in communication积极参与交流Great rapport 和谐一致【词汇&短语】记住bear in mind 多文化的multicultural本族语、母语native tongue 澄清、净化clarification过失、出丑gaffe 敏感、敏感度sensitivity攻读、熟读read up 双赢win-win谦恭有礼courtesy 关系，一致，和谐rapport名片business card【句型点击】●如何询问对方意见Do you mind …?Would you like…?Could you ….., please?I was wondering if you could…?【参考范例】There are certain points to bear in mind when interacting with foreign clients for the first time. First, since many international clients prefer to deal in their native tongue, to grasp some foreign language skills can be greatly helpful sometimes we need to make a conscious effort to slow down to produce a fluent communication. And in communication, gaffes arise due to differences in cultures. For an extensive discussion with a foreign client, you’d better take the effort to read up about their country and know common things about their culture. It usually takes quite some time to comprehend the knowledge of cultural differences and respond appropriately. What’s more, you need to ensure that you make the best impression on potential foreign clients and fine busin ess etiquette helps in a good impression. Simple courtesies such as shaking hands firmly and exchanging business card can make multicultural clients feel comfortable.Additionally, asking questions and seeking clarifications will help you understand the goals, concerns and overall needs of the foreign clients participation in communication and cultural sensitivity is all takes to create a win-win situation and build a great rapport with your foreign client.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding whether to buy or rent office equipment●Cost●Speed of technological change【思路点拨】主题要点原因Deciding whether to buy or rent office equipment 已给要点Cost 价格First priority 首要因素Speed of technological change技术变化的速度Improve efficiency and boost productivity提高效率和产出补充要点Tax 课税Fully tax deductible and a tax write-off 免税Useful life 使用寿命Save you a lot of time and money 省时经济货币因素monetary factor 纳税优惠tax benefit最优先权first priority 加速折旧accelerated depreciation提升，更新upgrade 税金控除tax write-off可扣除的deductible【句型点击】●如何澄清观点Don’t ge t me wrong. 不要误会我My attitude to….. is……What exactly I’m trying to say is…I’m afraid you’ve misunderstood me.【参考范例】Generally speaking, when getting office equipment, either to buy or to rent have its merits. However, monetary factor is given first priority. Cost should be considered to make sure that you can afford it. Even though either choice would be acceptable for you, it’s necessary to weigh whether or not the cash advantages of buying is greater to the service benefits o f renting.With the high speed of technological change, some office equipments are easy to become outdated and it’s indispensable to upgrade those equipments every couple of years to improve efficiency and boost productivity in this respect, buying new office equipments can be a better solution.Another way to decide to buy or rent comes from the tax. The renting of office equipments can be fully tax deductible if you use the rented asset in your business. But with a rent, you may have a risk of losing tax benefits for accelerated depreciation. While buying equipments is better as a tax write-off, but both renting and buying can be used on your taxes beneficially.Last but not least one is useful life. Getting the right equipment foryour office not only involves whether it can keep you comfortable, organized and productive, but takes into account the useful life of office equipment , presented as a fundamental financial question which can save you a lot of time and money.Topic C: WHAT IS IMPORTANT WHEN ……?Aiming to increase staff productivity●Offering bonuses●Creating a pleasant environment【思路点拨】主题要点原因Aiming to increase staff productivity 已给要点Offering bonuses 提供奖金Enhance the performance of employees提高员工表现Creating a pleasant environment创造愉快的工作环境More energy, less mistakes, and better decisions精力充沛，少犯错误，更好的做决定补充要点Career advancement事业发展前景Increase employee job satisfaction and productivity提高员工对工作的满意度Staff training员工培训Cultivate loyalty, maintain workplace productivity andgive a strong competitive edge 培养忠诚感【词汇&短语】决策层executive suite竞争优势competitive edge举止优雅的，改良的，精致的refined 【句型点击】●中途打断对方…. Sorry, but….Just a moment, but…Sorry to interrupt, but…Excuse me, may I interrupt?【参考范例】There are some tips about how to motivate staff and boost employee productivity. First of all, offering bonuses is a commonly-used way of praise, recognition and reward for achievements and successes, which will enhance the performance of employee greatly. Money satisfies needs and it can stimulate people to work harder.A pleasant working environment is created to allow employees to take the initiative to get things done their way, while still working together as a team for the overall good of the company. Working happily and freely is equipped with more energy, less mistakes and better decisions.Another way to motivate employees is to ensure the employees feel that they have an important role in the overall outcome of a company’s goal and have a big chance for advancement in their career to climb the corporate ladder until they reach the executive suite, which is an effective way to increase employee job satisfaction and productivity.Besides, staff training can help all staff develop their own skills and understand the importance of their duties in the company. Well-trained staff with refined skills will cultivate loyalty through satisfied employees, maintain workplace productivity and give the company a strong competitive edge.第三辑Test 4Topic A: WHAT IS IMPORTANT WHEN ……?Aiming to keep good staff●Promotion opportunities●salaries【思路点拨】主题要点原因Aiming to keep good staff 已给要点Promotion opportunities晋升机会Top talents retention 留住人才Salaries 工资薪水 A key attraction 吸引力补充要点Recognition and praise认可和奖励A sense of pride and boost up morale培养自豪感Workplace culture 职场文化Trust for successful two-way communication双赢的沟通【词汇&短语】高级人才top talent 骄傲感a sense of pride提高工资pay increase 扶助，增强boost up分红制profit sharing 士气，斗志morale出勤attendance 双向的two-way【句型点击】●表示附和Let’s hope soI feel confident to.Sounds great.【参考范例】One of the key secrets to retaining valued staff is offering good prospects for promotion opportunities. Continuing professional development opportunities should be scheduled and given to help employees to develop skills and advance their careers within the organization, which can ensure that top talents stay with you. Financially-based incentives could be a attraction. Competitive salary with pay increases, bonuses, profit sharing, etc. enhances good staff retention. And those monetary initiatives can be based on productivity, suggestions or ideas, and even attendance. Don’t miss the occasions where you can express your appreciation your recognition to your staff for their dedic ation and contributions to the success of the practice, for showing recognition and praise to your valuable employees can stir a sense of pride and boost up morale among employees, thus motivating more improvements in their performance.Additionally, a harmonious workplace culture fosters trust for successful two-day communication. The companies who build animage in the minds of existing and potential employees that your business is an enjoyable place to work will be in a better position to recruit and retain good staff.Topic B: WHAT IS IMPORTANT WHEN ……?Organizing a conference●Conference speakers●Facilities at conference centre【思路点拨】主题要点原因Organizing a conference 已给要点Conference speakers 会议报告人Inspiration 鼓舞力Facilities at conference centre会议设备Sound effects 明显的效果补充要点Time allocation 会议时间分配Order and efficiency 井然有序Budget 会议经费Crucial support 关键支持【词汇&短语】激发性的motivational 播音public address演讲嘉宾guest speaker 事先in advance耗时的time consuming【句型点击】●表示同意Absolutely!Exactly!You betYou got itThat’s for sure.【参考范例】It is wise to keep in mind that it is better to invite motivational guest speakers to do conference presentations. Good professional conference speakers can inspire attendees, create the whole atmosphere and drive for the conference. But make sure their presentation will be of interest to everyone.A suitable venue is a hard decision of conference organizing, but the most time consuming part is to determine what equipment is include in the venue booking. Facilities at conference centre, especially the public address system must be test in advance to ensure that attendees throughout the room can hear what the speaker is saying.Time allocation determines the most appropriate topics that will best achieve your conference goals. That means how much time is required to select activities and presenters can help address the conference purpose. However, the conference agenda, order andcontent of conference activities will go through many changes until the actual conference is fun.In addition, an effective budget is crucial to the success of the conference. In the first place, work out your costs to plan your budget and try as best as possible to cover overall expenses within your budget. Make sure to keep a file of all invoices and receipts. Topic C: WHAT IS IMPORTANT WHEN ……?Producing a marketing plan●Identifying target customers●Setting a budget【思路点拨】主题要点原因Producing a marketing plan 已给要点Identifying target customers 确定目标客户Marketing needs and objectives市场需求与目标Setting a budget 制定预算开支Financial balances and priorities财务收支平衡补充要点Marketing strategies 市场战略Marketing direction and action市场方向Environmental factors各种环境因素Impact on the market growth potential潜在增长市场的影响【词汇&短语】收入，税收revenue 明显的measurable图表tables and graphs 政府行动government action管理工具managerial tool 文化变迁cultural changes定价pricing 营销信息marketing message市场分割market segmentation【句型点击】●表示反对No way.Not really.Of course not.Not a chance.门都没有【参考范例】Producing a dynamic marketing plan will focus attention on your ideal customers. Identifying target customers is the first step in your marketing plan, which defines the needs of the market your products or services satisfy and states the objectives your company aims at.The purpose of setting a marketing budget is to lay out spendingrequirements necessary for meeting the plan’s objectives by gathering all the revenues and costs involved in marketing into one comprehensive document with tables and graphs, as a managerial tool, it balances what is needed to be spend against what can be afforded , and helps make choices about financial priorities. Marketing strategies are concerned with pricing , distribution, promotion, advertising and market segmentation, effective marketing strategies are indispensable for high-standard and action-oriented marketing plans, which provide the direction the product will take and usually result measurable actions. Besides, various environmental factors such as government actions, emerging technology, and even cultural changes may have a positive or negative impact on the market growth potential of your products or services. So developing your marketing message about those factors makes it easy to plan and carry out the marketing activities you need to grow your business.。
新编剑桥商务英语高级第三版第Module3-4
Module 33.1 Dealing with problems (page 30)CCO = Call centre operator C =customerCCO Hello, Penco TelecommunicationsC At last, I was just about to hang up. I’ve been on the phone for ten minutes going through various options… none of which I wanted.CCO I do apologise for the wait, sir. How can I help you?C I’ve been waiting in all day for an engineer to come and repair my line. He was due to come at ten o’clock this morning …it’s now three in the afternoon. I telephoned at twelve o’clock and one of your operators promised to call me back , but she hasn’t. I’ve wasted my day waiting around and worse than that I still can’t receive any calls.CCO I’m very sorry. Can I help you number and I’ll look into it straightway ?C Y es, it’s 01889 245624.CCO OK. One moment –I’m going to see who the engineer is that has been assigned to the job … OK, I have his number. I’m going to put you on hold and try to fid out what’s happened.C Please don’t disappear. As I said, it took me ten minutes to get through in the first place.CCO Don’t worry , I’ll come straight back to you .One moment …Right, I ‘m afraid he has been delayed on another job . He apologises for not calling you sooner. He normally works until 5pm but he’s offered to work later this evening to fit in your job. He can be there by 6pm. Would that be convenient?C No, it would not. I’m going out to the cinema this evening.CCO I quite understand. In that case, I ‘m going to have to reschedule him for another day. Can you tell me when would be convenient?C well, first thing tomorrow morning, but …CCO I’ll see what I can do. Please just bear with me for a moment while I speak to him again … right that’s arranged for tomorrow morning at nine .C That’s all very well, but what am I supposed to do in the meantime?CCO Do you have a mobile phone, sir?C Y es.CCO What I can do is to divert any calls coming into your office number on to your mobile phone until your line is repaired. Would that be acceptable to you?C I suppose so. When can you do that?CCO If you’d like to tell me your mobile number. I can get that activated immediately.C OK, the number is …3.2 Exam spotlight, Exam practice (page 35)I image most of you are here today because you want to find out more about the job ofa coach. Some of you will skeptical about its benefits, others will have already stared making a career out of coaching.I myself have been coach since the late 90s, but our academy was set up morerecently in 2004 in response to a demand for more formal training in the filed. We are a private institution and don’t rely on any government funding. Our aim was to try to professionalise an industry which until then had been, in this country at any rate, rather disorganized and unregulated. We now have over 450 members and run twelve courses a year in various types of coaching. These rang from day seminars for people who are already practising as coaches to four-week course for the beginner.So what is a coach exactly? Well, there are many different types of coach offering help in many different aspects of business and parent coaching and work-life balance coaching. But the basic principles remain the same whatever the filed: using simple psychology and simple direction to help people to believe in themselves and to achieve their goals.The great thing about coaching is that not only do they help you to indentify your goals and the obstacles to achieving them, but they always help the client to look forward. This is very unlike traditional counseling, which tends to focus more on past events and mistakes and helping the person to get over the before they can move on.I’m going to show you a short film of a coaching session in a moment, but before I do, I will just mention something about the rewards of the job, and the qualification and resources that you need for it because these are questions that will be concerning many of you.The rewards: well, job satisfaction is, of course, very high, I mean, how often do you come home from work and are able to say, ‘wow, I really made a difference to someone’s life today’? As to financial rewards, sessions with coaches usually start at about￡70 per hour but experienced coaches can earn anything up to ￡400 per hour. As to qualifications, you will need to follow an accredited coaching course, such as the ones we run here at the academy, and also you will need considerable experience in the filed that you are coaching in. If you don’t have this background it will be difficult for the client to have confidence in you.What else do you need to set up as a coach? Most coaching is done at the client’s office or home, but some coaches also see people at their own homes. In fact there’s no need always to meet face-to-face. I know of several coaches who conduct sessions by phone or online, even sometimes by text message …Module 44.1 Sales techniques (page 37)Sarah We make financial software for medium-sized companies. Competition is strong-not necessarily price competition, because in our sector, quality , reliability and service are far more important factors. We spend a lot of time getting to know eachprospect’s individual needs: their business process , their strategic aims, and um …also the issues and constraints they face. The idea work with then and help them find the best solution for their business. Working this way, there are times when I have to freely admit to people that our products may not be best suited to their particular needs ,but to be honest I’d much prefer to be doing that than using some hard-sell technique to push something I don’t really believe in myself, you how …Presenter Thank you, Sarah. Now, Dale Freidman, I know you have a very different approach …Dale I would say so, yes. In my line of business, it’s all about perceived benefits- there are some tangible ones like, for example, use of natural ingredients in our deodorants, but everyone in the industry copies ideas, so it’s difficult to sustain any kind of technical competitive advantage for long. So , I use a lot of anecdotes when I sell; I tell stories, get people laughing. My approach is direct – I guess some might say pushy, but I get results. I deal only with the decision maker, who’s generally b buyer for a chain of stores. Y ou’d be amazed how much time people waste talking to the wrong guy. I always start by presenting them with the most expensive options, because this increase our average sales, and as soon as I get a buying signal from them –it could be anything, you know, just a question like ‘what’s your most popular product?’–I move in and close the sale by discussing quantities required, special delivery arrangements, favourable payment terms, things that make them feel they’re getting added value …4.2 A sales forecast (page 42)Anke Reigl Is everyone ready? Good, then I’ll begin. OK …Well, based on average growth in sales over the last two years and given the relatively stable state of the marker at the moment as far as increase in the first quarter, about 2 to 3%. We expect this to rise to between 7 and 10% in the second and third quarters, after the launch of the new slow-release version of the drug. Marketing tells me _ thanks, Werner for your help with this …W erner Y ou’re welcome.Anke Reigl … that demand for this version is strong and should be reflected in sales more or less immediately. So that’s the basic picture. There are just a couple of monthly variations to this trend which I’ll explain now.If you look at the graph, you’ll see that in march last year sales went up quite sharply and that Bayer had distribution problems and weren’t able to take advantage of the situation. I think it’s worth nothing that disruptions in the supply chain can affect anyone and it really does pay for us to hold a reasonable amount of stock in reserve for events like these.As you know, sales generally decline in April and May –it’s just a seasonal factor -but as I already mentioned, the launch of the new version this year is expected to boost them considerably, especially in April directly after the campaign. They’ll drop back a little after that, but in July we’ll have the usual early summer phenomenon when distributors …。
BEC 3
BUSINESS 3第01讲 Financial Management （一） Business 3 Jason NIU Financial Mgmt: 21% of total core Table of Contents Chapter 3 √Financial modeling projections and analysis √Capital management, including working capital - 本章核心是资本使用效率，分为长期投融资与短期营运资本管理，两句话概括 - 长期：投资关注的是回报（Return），融资关注的是成本（Cost） - 短期：“快”进（inflow）“慢”出（outflow） - 微信疯转帖子：手上有50万，你会干什么？[讲义编号NODE00852900030100000101：针对本讲义提问] Relevant “Costs” Concept Revisit[讲义编号NODE00852900030100000102：针对本讲义提问][讲义编号NODE00852900030100000103：针对本讲义提问] Relevant “Costs” Concept Revisit ·Alternative Terms for Relevant Costs - Incremental Costs - Opportunity costs - Avoidable Costs ·Irrelevant Costs - Unavoidable Costs - Sunk Costs Table of Contents Chapter 3 √Financial modeling projections and analysis （Part 1 of 2） Financial modeling projections and analysis Financial models used for capital decisions focus the financial manager on the cash flows to expected rates or amounts of return. 显而易见:恒等式中关键参数为Value、Rate和T[讲义编号NODE00852900030100000104：针对本讲义提问] Financial modeling projections and analysis Financial models used for capital decisions focus the financial manager on the cash flows to expected rates or amounts of return. （IF PV of FCF>today’s cost, then profit, and value added activity accept） A.Foresting and trends-cash flows related to capital budgeting Proper capital budgeting is crucial to the success of an organization[讲义编号NODE00852900030100000105：针对本讲义提问] B.Different stages of cash flows ·Cash flows exit throughout the life cycle of the capital investment project ·Working capital=current assets-current liabilities.·Cash flow generated from operation of assets ·Additional WC requirement: increase in payroll…·Depreciation tax shields ·Reduced WC requirement: JIT inventory system[讲义编号NODE00852900030100000106：针对本讲义提问] Cash flows exit throughout the life cycle of the capital investment project Example: Annual cash inflows:40k; depreciation=10k; tax rate=40% Pre-tax income=40k-10k=30k Tax=30k*40%=12k Net income=30k-12k=18k ★After-tax cash flows=cash inflows-tax=40k-12k=28k ★Tax shield for expense=expense*tax rate=10k*40%=4k ★After-tax cash inflow=pre-tax cash inflows*（1-tax rate）=40k*（1-40%）=24k 建议自己推导一遍。
BEC中级真题解析_第三辑T1P3
BEC中级真题解析_第三辑T1P3BRITISH COMPANIES CROSS THE ATLANTICNext month a large group of British business people are going to America on a venture which maygenerate export earnings for their companies' shareholders in years to come. A long list ofsponsors will support the initiative, which will involve a ￡3-million media campaign and afortnight of events and exhibitions. The ultimate goal is to persuade more Americans that Britishcompanies have something to interest them.While there have been plenty of trade initiatives in the past, the difference this time round is thatconsiderable thinking and planning have gone into trying to work out just what it is thatAmericans look for in British products. Instead of exclusively promoting the major corporations,this time there is more emphasis on supporting the smaller, more unusual, niche businesses.Fresh in the memories of all those concerned is theknowledge that America has been the end ofmany a large and apparently successful business. For Carringtons, a retail group much respectedby European customers and investors, America turned out to be a commercial disaster and thebelief that they could even show some of the great American stores a retailing trick or two washopelessly over-optimistic.Polly Brown, another very British brand that rode high for years on good profits and huge cityconfidence, also found that conquering America, in commercial and retailing terms, was not aseasy as it had imagined. When it positioned itself in the US as a niche, luxury brand, selling shirtsthat were priced at $40 in the UK for $125 in the States, the strategy seemed to work. But once itsmanagement decided it should take on the middle market, this success rapidly drained away. Itwas a disastrous mistake and the high cost of the failed American expansion plans played a largerole in its declining fortunes in the mid-nineties.Sarah Scott, managing director of Smythson, the upmarket stationer, has had to think long andhard about what it takes to succeed in America and she takesit very seriously indeed. 'ManyBritish firms are quite patronising about the US,' she says. They think that we're so much moresophisticated than the Americans. They obviously haven't noticed Ralph Lauren, an American whohas been much more skilled at tapping into an idealised Englishness than any English company.Also, many companies don't bother to study the market properly and think that becausesomething's successful in the UK, it's bound to be successful over there. You have to look at whatyou can bring them that they haven't already got. On the whole, American companies are brilliantat the mass, middle market and people who've tried to take them on at this level have found it verydifficult.'This time round it is just possible that changing tastes are running in Britain's favour. Theenthusiasm for massive, centralised retail chains has decreased. People want things with some sortof individuality; they are fed up with the banal, middle-of-the-road taste that America does so well.They are now looking for the small, the precious, the 'real thing', and this is precisely what manyof the companies participating in the initiative do best.13 The main reason that the British business people are going to America is toA encourage American consumers to buy their products.B analyse how American companies attract media coverage.C look for financial backing from American investors and banks.D investigate how British and American companies could form partnerships.14 In the writer's opinion, the proposed venture will be different to previous ones becauseA fewer British business leaders will be making the trip.B less well-known companies will be better represented.C the larger companies have decided they will not be participating.D it involves research into how British companies market themselves.15 The writer states that Carringtons was wrong toA be cautious about trading in America.B borrow money from its European investors.C assume it was superior to American rivals.D ignore the advice of its American managers.16 According to the writer, Polly Brown's mistake occurred when itA continued to trade despite making a loss.B attempted to attract a different type of customer.C tried to break into too many markets at the same time.D expected American consumers to pay British prices for goods.17 Sarah Scott states that British companies hoping to succeed in America shouldA focus on a gap in the market.B be less concerned with their image.C concentrate on selling products in the mid-price range.D carry out research into the pricing policies of American companies.18 The writer suggests that success in America depends uponA adopting a more American approach to marketing.B persuading the mid-range consumer to pay for quality.C copying the strategies of American companies.D building a reputation as a supplier of unique goods.《British companies across the Atlantic》，跨洋英国公司。
商务英语阅读教程3UNIT3TradeDisputes
贸易争端将迎来2008贸易政策的前景，今年的严峻，虽然齐心协力，被许多商人在方法上的改变可能阻止倒退到贸易保护主义。
在美国，经济恶化的消息再加上即将举行的选举保证慢，如果有的话，在世界范围内减少贸易壁垒，增加对美国公司的市场准入进度。
在世界各地，这些底片是由恐惧不断扩大中国的出口，缺乏在世界贸易组织（WTO ）多哈谈判的政治意愿，并不愿意在没有总统的快速的贸易伙伴作出让步到美国的强化跟踪谈判授权（又名贸易促进权）。
会有因经济和政治气候和缺乏在多哈谈判取得突破的紧张局势今年。
将会有关于所采取的行动（而不是取），因为这紧张的结果分歧。
现在的问题是，他们将如何将这些分歧进行管理，以及是否导致贸易纠纷。
默认选项是在纠纷显著增加，随着美国和其贸易伙伴的焦点会导致保护主义和歧视性政策。
大多数人会从长远来看，如果失去这种情况发生。
现在的挑战是分析多边贸易体系将面临和发展战略，以限制所产生的危害，并作为垫脚石恢复进度，当全球经济和政治气候改善的困难。
从历史上看，贸易自由化努力取得成功的只有在一个健康的全球经济气候（在乌拉圭回合谈判在1990年代初建立世界贸易组织）或经济大灾难后（总协定关税与贸易，或关贸总协定，二战结束后）。
在这种时候，政府和企业专注于必要的讨价还价，以实现更大的全球自由化。
给人以这一概念得到- 的减少你的一些贸易壁垒来保护别人的减少更感兴趣的领域，你，确认和采取行动。
那些失去保护不喜欢它，但亲自由化的力量是强大的。
相反，在有问题的经济气候，怕给人占主导地位。
政客听到更多来自选民谴责收入进口（现在全球化）和就业的不利影响比他们从那些寻求给予或接受扩大市场准入做。
在美国，这种转变是明显的在2006年的国会选举。
它每天都变得更加明显，因为经济成长放缓的迹象。
两党努力制定一个一揽子计划是值得欢迎的，但他们是极不可能提高贸易政策的画面。
与此同时，对于有利于贸易的国会多数的前景是零，而且，虽然许多美国总统候选人的保护主义论调是只是说说而已，对于一个贸易型的管理，前景是不确定的，最好的。
剑桥商务英语BEC高级词汇及解析
剑桥商务英语BEC高级词汇及解析关于剑桥商务英语BEC高级词汇及解析represent: v.1、 [often passive] to be a member of a group of people and act or speak on their behalf at an event, a meeting, etc.;2、to act or speak officially for sb and defend their interests;3、[no passive] to be an example or expression of sth;hierarchical: adj.arranged in a hierarchy;hierarchy ：n.a system, especially in a society or an organization, in which people are organized into different levels of importance from highest to lowest:entrepreneur：n.person who makes money by starting or running businesses, especially when this involves taking financial risks;entrepreneurial:entrepreneurial skills;feasible: adj.that is possible and likely to be achievednimble: adj.able to move quickly and easilysizeable: adj.fairly large;responsive：adj.[not usually before noun] reacting quickly and in a positive way:responsiveness: n.responsively：adv.inherent: adj.that is a basic or permanent part of sb/sth and that cannot be removed;sequential: adj.following in order of time or place;supervise：v.to be in charge of sb/sth and make sure that everything is done correctly, safely, etc.;supervision: n.hampere: v.to discuss a plan, an idea, etc. until everyone agrees or a decision is mad;relatively: adv.to a fairly large degree, especially in comparison to sth else;stable: adj.firmly fixed; not likely to move, change or fail; n. a group of people who work or trained in the same place; a group of products made by the same companycomplexity: n.the state of being formed of many parts; the state of being difficult to understand;refine: v.1、to make a substance pure by taking other substances out of it;2、to improve sth by making small changes to itperspective: n.1、a particular attitude towards sth; a way of thinking about sth;2、the ability to think about problems and decisions in a reasonable way without exaggerating their importance;3、[U] the art of creating an effect of depth and distance ina picture by representing people and things that are far away as being smaller than those that are nearer the front ;4、[C] a view, especially one in which you can see far into the distance。
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agent 1 代理商，代理人例：He is an authorized agent for a large insurance company.agent 2 作用力例：We believe that business can be a powerful agent for social change. aggressive police-style interview technique 咄咄逼人的警察审犯人式的面谈方式例：He does not suggest an aggressive police-style interview technique, but insists that close inspection of a curriculum vitae is absolutely essential.aggressive reporting 乐观高估的财务报告例: Some financial statements tend to increase income(aggressive reporting), others decrease income( conservative reporting).agribusiness 企业化农业，家业综合企业例：He works for an agribusiness company.agro-industry （化肥制造、仓库建筑等）农用工业agency recruitment通过职业介绍所招聘例：Recruitment in the UK is divided into agency recruitment, advertising or executive search.例:The two firms are amalgamating to increase productivity and save running costs.amenity 1 (常作amenities)便利设施; 生活福利设施例: The large 17th century house has been tastefully renovated and refurbished to provide all the amenities of a modern conference center.amenity 2 设施齐全的现代化福利生活区例: This area has been developed into an amenity.American Express 美国运通信用卡例: Departure-tax stamps can be bought at airports and post offices with Australian currency or by American Express, Visa or MasterCard.American plan 美式酒店服务(提供住宿、一日三餐及一应服务)，美式收费制（包括缮宿及一应服务费在内的旅馆收费制）例：American plan includes bed, breakfast, lunch and dinner.amortization 摊销例：Amortization is the depreciation of intangible assets such as Patents and Goodwill.angle 投资天使，对个人投资者（private investors）的别称，也叫angel invester例1：It's important to start networking to find an angel long before you actuallyneed the capital.例2：Angel investor: An individual investor who has made one or more equity investments in emerging growth technology firms.annual return 年度报表例: We are in the middle of making our annual return.answering machine 录音电话,等于(英)answerphone例1:There were three messages on the answering machine.例2:The answerphone has fourteen minutes' recording time, which is a bonus for any business.anti-fraud technique 防伪技术antitrust 反托拉斯,反垄断例: Antitrust laws are a set of laws in the USA that aim to prevent large companies from controling all of the market for their products.any other business 任何其他议题(通常在会议议程末),简称AOB例1:Is there any other business?2:You may bring the item up under any other business.3:As staff holiday arrangement is a bit complicated this time, I don't think we should include it under any other business.aperitif 开胃酒appeal 吸引力例:Department stores appeal to people of all age groups, but particularly the 30-50 age category.apple polishing 逢迎,拍马例:Other employee didn't like him and believed that his recent promotion was more the result of his apple polishing than his actual achivevements.application money 认购新股款项例:Application money must be returned with the appplication form. appointed 2 布置陈设的,装饰的例1: This office is well appointed with all the lastest devices.2: This is a superbly/modestly appointed restaurantAssembly point 集合地点e.g. By law, the assembly point in case of fire must be clearly marked. 根据法律，发生火灾的集合地必须有明确的标志。
Assignment 1任务e.g. She was given a very difficult assignment. 她被分派一项非常艰巨的任务。
Assignment 2 （财产、权益的）转让e.g. increase or assignment of registered capital 注册资本的增加或转让。
Asset 资产e.g. The cost of establishing a patent, copyright, or trademark is treated as an asset on the balance sheet. 专利、版权或商标的设立成本在资产负债表上属于资产一类。
Assistant general manager 总经理助理，副总经理e.g. the assistant general manager will be responsible for everything when the boss is away. 经理不在时，由总经理助理负责全盘事务。
Assistant personnel officer 人事助理e.g. Thank you for sending me the Job Description for the post of Assistant Personnel Officer. 感谢您寄来的有关人事助理一职的工作说明。
Associate 同事，伙伴e.g. If necessary, we would like to invite one of your associates to join us. 必要时我们将邀请你的一名同事一起参加我们的这项研究工作。
Assume 承担（义务、债务）e.g. As part of the agreement, the new buyer assumed all debts of the old company. 作为协议的一部分，新的买家承担了以前公司的全部债务。
At short notice 提前很短时间通知e.g. I was asked to come at very short notice. 他们让我接到通知立刻就去。
Attendance 出勤率e.g. the employee‟s attendance was so poor that he was fired after six months. 那个雇员的出勤率极差，6个月之后就被解雇了。
Attest 证明某事真实可信e.g. The government investigators required the company‟s accountants to attest to the accuracy of their reports.政府调查官员要求公司的会计师证实他们的报告准确无误.Attitude research 倾向调查,民意调查Automatic feed （复印机）自动进纸功能，自动送纸功能e.g. there is an automatic feed. You can enlarge and you can do double-sided copying. 它有自动送纸功能，可以放大，也可以进行双面复印。
Automatic redialing （电话、传真号码）自动重拨e.g. This is a model with automatic redialing. 这种型号的电话具有自动重拨功能。