the advertising game 课件
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英语：Unit11-lesson3-the-advertising-game课件(北师大版必修4)
• 5. My little niece and nephew are always excited to set out on a ___c_a_m__p_i_n_g__ (camp) trip.
• 6. For fifty years, she did her job without _c_o_m__p_l_a_i_n_i_n_g_. (complain).
A Gerund is used after a preposition.
3. A lot of money is spent on applying modern techniques.
4. Because of the advertising boom, people are used to seeing high standards of visual design.
citizens to participate in improving their neighbourhood, protecting the environment, and helping other people. 13. The government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking.
A Gerund can be used
• to tell the use of a noun. • as subject. • after “Be”. • after a preposition.
A Gerund is used to tell the use of a noun.
• 6. For fifty years, she did her job without _c_o_m__p_l_a_i_n_i_n_g_. (complain).
A Gerund is used after a preposition.
3. A lot of money is spent on applying modern techniques.
4. Because of the advertising boom, people are used to seeing high standards of visual design.
citizens to participate in improving their neighbourhood, protecting the environment, and helping other people. 13. The government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking.
A Gerund can be used
• to tell the use of a noun. • as subject. • after “Be”. • after a preposition.
A Gerund is used to tell the use of a noun.
北师大版高中英语必修4the advertising game课件120张PPT课件ppt
• 7. __A_s_k__in__g___ (Ask) about other people’s personal business is not polite.
• 8. I don’t feel like ___d_o_i_n_g__ (do) anything at all this evening.
Exercises
• 1. I’m an early bird, and I’ve got used to _g__e_t_ti_n_g__u_p__ (get up) at 5:00 a.m.
• 2. There is only one programme worth _w__a_t_c_h_i_n_g_(watch) today --- the science programme on volcanoes.
A Gerund can be used
• to tell the use of a noun. • as subject. • after “Be”. • after a preposition.
A Gerund is used to tell the use of a noun.
1. Shanghai Sewing Machine
A Gerund is used after a
preposition.
11. Not all advertising is about selling products and services for a profit.
12. There are public advertisements which encourage
A Gerund is used as a subject.
2. This kind of advertising might not be suitable.
• 8. I don’t feel like ___d_o_i_n_g__ (do) anything at all this evening.
Exercises
• 1. I’m an early bird, and I’ve got used to _g__e_t_ti_n_g__u_p__ (get up) at 5:00 a.m.
• 2. There is only one programme worth _w__a_t_c_h_i_n_g_(watch) today --- the science programme on volcanoes.
A Gerund can be used
• to tell the use of a noun. • as subject. • after “Be”. • after a preposition.
A Gerund is used to tell the use of a noun.
1. Shanghai Sewing Machine
A Gerund is used after a
preposition.
11. Not all advertising is about selling products and services for a profit.
12. There are public advertisements which encourage
A Gerund is used as a subject.
2. This kind of advertising might not be suitable.
Unit11Lesson3theadvertisinggame课件1(北师大版必修4)
6. approach --- method 7. boom --- rapid increase 8. budget --- plan of how money
should be spent 9. classic --- traditional, typical 10.concept --- idea 11.contemporary --- belonging to
7. Repeating old ideas is not a successful approach.
9. Using humor to surprise is important. 11. Not all advertising is about selling
prod2u020c/9/2t8s and services for a profit.
5. Modern advertisements must stand out in a world full of competition by combining the highest standards of design with ideas.
10. By doing this, they hope to make people forget that someone is trying to sell them something.
Unit 11 Lesson 3 the advertising game课件1（北师大版必修4）
Unit 11 Lesson 3 The advertising game
2020/9/28
New words
advertise (vt) ~ sth. advertise (vi) ~ for sth. advertisement (n) = ad advertisements (plur.) = ads adve202r0/9t/2i8 ser
[课件]unit 11lesson 3 the advertising gamePPT
![[课件]unit 11lesson 3 the advertising gamePPT](https://img.taocdn.com/s3/m/1a297fcf4afe04a1b071de8c.png)
1.When there are direct competition, how can advertisers attract customers?
pictures and words of experts
create advertisements people enjoying looking at modern techniques
Design your own advertisement!
Instruction:
Choose any item you use in your daily and design an advertisement. You can use words, pictures or anything you like for your advertisement. Your group report should cover: 1. What kind of thing are you advertising? (product? Service? …..) 2. what methods do you usually use in your advertisements 3. where will you put your advertisement?
2.Why are modern techniques of design
not enough for advertisements to be
noticed in modern cities?
Because people are used to seeing high standards of visual design.
5.What are the public advertisements?
Unit 6 Lesson 3 The advertising game知识点 阅读 语法课件
v. 促进，推动 boost Each “like” boosts my confidence.
n. 增长，向上一推 When I was feeling down, talking to my mother always gave me a boost.
booster n.加强剂量；助推器
anticipate vt. 预期，预料 anticipate doing sth. 期望做某事 We anticipate/ look forward to hearing from you again.
budget n. & v. （1）n. 预算
on a（tight）budget 节省地，控制预算地 within/over budget 在预算内/ 超出预算 have large budgets 预算充足 They have rebuilt the old church located at the foot of the mountain on a tight budget. 他们在预算紧张的情况下重建了山脚下的教堂。 （2）vi. & vt. 把……编入预算 It is said that the company will budget $2 billion to advertise their products to enhance their reputation. 据说该公司将拨出20 亿美元的预算用于为其产品做广告，以提高其声誉。
Lesson 3
THE ADVERTISING GAME
Have you ever bought anything as a result of seeing, hearing or reading advertisements? What makes an advertisement attractive?
北师大版必修四Unit11 lesson3 The advertising game课件
• 3. What ideas do today’s advertisers use to make you notice their products?
• 4. What has the government done during the last decade?
• 1. It works when we only want to find information about certain products.
A Gerund is used as a subject.
2. This kind of advertising might not be suitable.
6. Some advertisements may suggest that buying a car can make you free.
• 1. When does the simplest type of advertisement work? (It works when…)
• 2. Why are modern techniques of desiபைடு நூலகம்n not enough for advertisements to be noticed in modern cities?
• 2. Because of the advertising boom, people are used to seeing high standards of visual design.
• 3. They use humour as well as new and unusual ideas to surprise people. They hope to make people forget that someone is trying to sell them something.
• 4. What has the government done during the last decade?
• 1. It works when we only want to find information about certain products.
A Gerund is used as a subject.
2. This kind of advertising might not be suitable.
6. Some advertisements may suggest that buying a car can make you free.
• 1. When does the simplest type of advertisement work? (It works when…)
• 2. Why are modern techniques of desiபைடு நூலகம்n not enough for advertisements to be noticed in modern cities?
• 2. Because of the advertising boom, people are used to seeing high standards of visual design.
• 3. They use humour as well as new and unusual ideas to surprise people. They hope to make people forget that someone is trying to sell them something.
北师大版英语必修四 unit 11 课文理The Advertising Game课件 (共26张PPT)
The Development of Advertisements Stage III ___________ outstanding advertisements Characteristics: ideas or _________, concepts like By using _______ _________, freedom happiness, _______ wealth and success.
Something cannot be covered!
The importance of advertising in today’s society
It is difficult, as a person who has grown up surrounded by advertisements in magazines, on television and on the internet, to discern (理解) where I begin and where advertising ends. Actually, advertising plays a crucial role in today’s society. There is not just an importance placed on objects as products, but as yourself as a product. From applying to University to writing a CV. Advertising feeds us on a daily basis, it provides me with ideas and in a sense, we have all seen a version of ourselves advertised somewhere, by someone we want tuess about the products they sell?
the advertising game PPT
15
Paragraph 5
What’s a public advertisement?
It aims to make contributions to society, to encourage citizens to participate in improving their neighbourhood, protecting the environment, and helping other people.
19
4. Producing public advertisement
mentioned in the text is free. F
5. The purpose of advertisement is creating something that has never
been seen before. F
17
4. Producing public advertisement mentioned in the text is free.
5. The purpose of advertisement is creating something that has never been seen before.
The one that gives information about finding certaБайду номын сангаасn products.
11
12
Paragraph 2
What do the advertisers do to make their advertisements more competitive?
桐城市第八高级中学
任课教师：杨小芳
1
Unit 11 The media
Paragraph 5
What’s a public advertisement?
It aims to make contributions to society, to encourage citizens to participate in improving their neighbourhood, protecting the environment, and helping other people.
19
4. Producing public advertisement
mentioned in the text is free. F
5. The purpose of advertisement is creating something that has never
been seen before. F
17
4. Producing public advertisement mentioned in the text is free.
5. The purpose of advertisement is creating something that has never been seen before.
The one that gives information about finding certaБайду номын сангаасn products.
11
12
Paragraph 2
What do the advertisers do to make their advertisements more competitive?
桐城市第八高级中学
任课教师：杨小芳
1
Unit 11 The media
《theadvertisinggame》课件1(20张PPT)(北师大版必修4)
Exercises
getting up (get • 1. I’m an early bird, and I’ve got used to ____________ up) at 5:00 a.m. watching • 2. There is only one programme worth __________(watch) today --- the science programme on volcanoes. worrying (worry) about it. You can’ t do • 3. It’s no use _________ anything to change it. not apologising ( not apologise) to the old • 4. I regretted ________________ man for my bad behaviour. • 5. My little niece and nephew are always excited to set out on camping (camp) trip. a ____________ complaining • 6. For fifty years, she did her job without _____________. (complain). Asking • 7. ___________ (Ask) about other people’s personal business is not polite. doing (do) anything at all this evening. • 8. I don’t feel like _________
Unit 11 Lesson 3 The advertising game
高二英语The-Advertising-Game课件
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陆更庞大の世界吗?”袁菲道.“是の,等你成了善人,或许能够出去看看.不过,外面有很多很强大の善人.黑月大陆の修善者,在那些善人眼中,并不算哪个.”鞠言点头.“鞠言大人,你怎么知道那么多?你……你不会是从外面来到俺们黑月大陆の吧?”袁菲意识到了呐种可能性.“嗯.”鞠言 道.“原来是呐样！鞠言大人当初受伤,是与外面那些善人交手造成の吗?”袁菲抬眉,好奇の语气问.“是啊！是一个,很厉害の善人.袁菲,你知道黑月大陆,为哪个叫呐个名字吗?”鞠言道.袁菲摇头.“在外面,有一个很厉害の善人,名字叫做黑月大王.俺想,黑月大陆,就是黑月大王创造の 吧！”“黑月大王,是很厉害の善人.打伤俺の人,是与黑月大王接近の善人.”鞠言说道,目光琛邃,想到那思烺大王出手事の情鞠.……黑月大陆,光辉圣宫.呐个黑月大陆上,最枯老最强大の大陆级势历内,迎来了诸多黑月大陆上の善尊强者.当数百个大陆级势历の首脑,全部聚集到光辉圣 宫の事候.光辉圣宫の宫主,主持召开了会议.在空间庞大の光辉申殿中,光辉圣宫の宫主,和诸多善尊级强者,都坐在呐里.“诸位,感谢你们能在百忙之中抽出事间,前来参加本次会议.”宫主环视全场,缓缓说道.“呐一次请诸位过来の原因,大家可能也都猜到了.俺们黑月大陆,最近出现了 一个名字叫鞠言の修善者.此人の实历,极其强横,却来历申秘,便是俺光辉圣宫,对此人信息の掌握也很少.”宫主说到了鞠言.“炎宫主,呐个鞠言确实很申秘.俺们对他详细の查探,但也只能查到几百年前.再往前,就一点信息都没有了.”有人开口说道.“没错,此人横空出世,好像从石头里 蹦出来の.”有人说道.“呐个鞠言,目前在一个叫做雨觉城の城市里.呐雨觉城,数百年前只是一个很小の城市.经过几百年の发展,现在强大了很多,但放在整个黑月大陆,仍然算不得大.也不知道,呐个鞠言,为哪个一直留在那雨觉城.”“枯灵门,被此人一手覆灭.据说,此人只身进入枯灵门 の腹地,枯灵门の宫主操控宗门阵法,却伤不到此人分毫.”“炎宫主,你将俺们召集过来,是准备要对付呐个鞠言の吗?”光辉申殿内,诸多の声音响起.“诸位,请安静一下.”炎宫主露出微笑の表情道.他话音落下,大殿内便是安静了下来.“呐个鞠言,来历申秘,俺们并不清楚他の实历到底 达到了怎样の程度.俺们光辉圣宫内部,对此人の实历进行过评估,从种种迹象看,此人恐怕是接近善人の层次了.”炎宫主缓缓说道.伴随着炎宫主の呐句话,大殿内传出一片吸气の声音.接近善人の实历！在黑月大陆上,他们说の善人,其实就是混元中の善王.而黑月大陆,最强の修善者,就 是善尊.善尊与善王之间,差距太大了.即便是最强の善尊,也摸不到善人の门槛.就像混沌世界,修行の尽头,就是善韵冥空境.在混沌世界,再如何の修行,也无法成为善王.“所以,俺觉得俺们还是要循序渐进の,对他多一些了解.”“此次光辉圣宫请诸位过来,是想讨论一下,是否能够让雨觉 城,晋升为大陆级の势历.”炎宫主又说道.呐大陆级势历,可不是随便晋升の.想要晋升为大家都认可の大陆级势历,那首先就是要得到其他大陆级势历の允许.而光辉圣宫,便是所有大陆级势历の领头羊.“炎宫主,那雨觉城只是一座城市而已.呐样晋升为大陆级势历,合适吗?”有人皱眉 道.“枯灵门已经覆灭,雨觉城取代枯灵门,掌控那一片地域,也是迟早の事情.”炎宫主笑着说道.“可雨觉城内没哪个强大の修善者啊！”有人道.“雨觉城有一个申秘の鞠言,就足够了.”炎宫主继续笑着说道.“诸位,如果俺们不用武历の手段,想要对那鞠言了解得多一些,那么就要与他 有更多の接触.让雨觉城晋升为大陆级势历,呐是一个能够加快了解他の办法.”炎宫主申色微微一凝,沉声道.第三二七二章成善の关键第三二七二章成善の关键(第一/一页)雨觉城有鞠言！炎宫主の呐句话,让大殿内众多の善尊,都为之安静了下来.是啊！一个鞠言,就足够了！即便是再小 の势历,只要有鞠言呐么一个强大の修善者存在,就没有人敢小觑它.雨觉城确实不大,强者也少,但雨觉城有鞠言.光辉圣宫提出让雨觉城晋升为大陆级势历の提议,在大会上通过了.即便有一些人心中反对,但改变不了大局.光辉圣宫此次请呐些大陆级势历首脑前来,主要の目の,就是说关于 让雨觉城晋升为大陆级势历呐件事,通过了之后,基本上大会也就结束了.不过,在大会结束后,炎宫主却是让拾多个大陆级势历の领袖,留了下来.炎宫主,与呐拾几个善尊,又进行了一次小の会议.“炎宫主,你将俺们留下来,是还有事情?”有一人问道.留下来の呐拾几个人,他们所代表の势 历,都是黑月大陆上,最为强盛の大陆级势历.“嗯,还有一些事情,与诸位道友商谈.”炎宫主点头：“诸位请坐.”拾几个善尊,陆续坐了下来.“诸位对那雨觉城鞠言,有哪个看法?”等众人坐下之后,炎宫主问道.“之前炎宫主不是说了吗?呐个人来历申秘,来光辉圣宫都无法查探清楚.”一 名老者看着炎宫主说道.其他人,也都看着炎宫主.“没错,但也正由于如此,所以才更为叠要.诸位,俺想说の是,此人可能关系到俺们の成善之路.”炎宫主语气一沉,凝声说道.“嘶……”成善?谁不想成善?在场の呐些善尊,算得上是黑月大陆上,最强の那群善尊了.要说黑月大陆,哪些人最 有希望成善,那基本上也就是在场の呐拾多个人了.可是呈现,一直都是一种希望,或者说是一种理想.到底要如何呈现,没有人知道.现在,炎宫主却说,那鞠言可能与他们成善有关.“炎宫主,难道你是说,呐个鞠言是善人?”有人瞪大了眼睛惊骇の表情问道.“不,俺不是呐个意思.”“光辉圣 宫,也不知道,呐个鞠言是不是善人.”“诸位,俺们一直都在寻找进入黑月申殿の办法.但是长久以来,俺们从未进入过黑月申殿.而呐个叫鞠言の人,突然出现,展现出强大无比の实历.你们难道就没有怀疑,此人或许与黑月申殿有关吗?”炎宫主压低了声音说道.众人都望着炎宫主,一事间没 人说话.“俺怀疑,此人进入过黑月申殿.他在黑月申殿中,得到了一些东西.”炎宫主又道.“炎宫主说得没错,呐种可能性非常大.要不然,如何解释此人の实历?如果此人,是正常の修行,那根本不可能直到几百年前才崭露头角.”“没错,此人还真可能进入过黑月申殿,在黑月申殿内有大际 遇,呐才有了今日の成就.”“可俺们研究了无数年,都没能进入黑月申殿,甚至都没头绪.呐个叫鞠言の人,如何能进入黑月申殿?”“呐一点,俺光辉圣宫也不清楚.所以,俺才请诸位留下来,共同商议此事.俺想,对于俺们来说,任何事情都无法与寻找成善の办法相比！”炎宫主道.拾多名善 尊,面面相觑,每个人の目中,都有一些激动和兴奋の申色.黑月申殿啊！黑月大陆上,最为玄奥の所在.自从黑月大陆诞生以来,从未有公开の消息,确认有人能够进入黑月申殿.大陆上所有の修善者,都有一个修行の目标,就是成为善人.可是,在漫漫修行之路上,天赋最高の修善者,求尽头也 就是到善尊の层次.经过无数の猜想和尝试,一些强大の善尊,认为他们成善の关键,在于黑月申殿.只要能进入黑月申殿,便可能找到成善の办法.“炎宫主,你说应该怎么办?俺们,听你の就是.”一人道.其他人,也都点头附和.“嗯！俺是想,等雨觉城晋升为大陆级势历之后,俺们邀请那鞠言 过来,试一试他の琛浅.”炎宫主眼睛微微眯了一下,出声说道.……雨觉城！现在の雨觉城,它の名气,已不局限于原枯灵门の势历范围了.在整个黑月大陆,雨觉城呐个名字,都有传播.呐一日,来自光辉圣宫の使者,抵达了雨觉城.光辉圣宫の使者,姿态很低,身上没有丝毫の傲慢.他进入雨觉 城の事候,向城门守卫,表明了自身の身份,请对方通禀雨觉城の城主袁菲.袁菲知道光辉圣宫来人,便亲自到城门迎接,将光辉圣宫の使者,引到城主府.袁菲当
北师大高中英语必修四Unit11lesson3Theadvertisinggame课件
A Gerund can be used
• to tell the use of a noun. • as subject. • after “Be”. • after a preposition.
A Gerund is used to tell the use of a noun.
1. Shanghai Sewing Machine
• Task for Group 3 is discussing what you think about the idea.
( give information, design, creative, interesting, attractive, fascinating, humorous)
Homework
7. Repeating old ideas is not a successful approach.
9. Using humor to surprise is important. 11. Not all advertising is about selling
products and services for a profit.
A Байду номын сангаасerund is used after a
preposition.
11. Not all advertising is about selling products and services for a profit.
12. There are public advertisements which encourage
• 4. I regretted _n_o__t_a_p_o__lo__g_is_i_n_g_ ( not apologise) to the old man for my bad behaviour.
the-advertising-game-课件
5.What’s a public advertise. What is a classic advertisement?
The one that gives information about finding certain products.
Paragraph 2
Post-reading: Error Correction
1. The classic advertisement is one that give information about find certain products. 2. That is likely to be just the name of a company. 3. A lot of money is spent make them as visual attractive as possible. 4. Advertisements need to attract the attention of public. 5. Repeat old ideas is not a successful way.
Paragraph 3
Paragraph 4
Paragraph 5
Task 2. Careful reading
1.Read the paragraphs one by one and answer the following questions.
1. What is a classic advertisement?
What are the top advertisers’ belief?
They believe that using humor as well as new and unusual ideas to surprise people is important in modern advertisements.
北师大版必修四-unit-11-课文理解The-Advertising-Game课件-(共26张PPT)
The Development of Advertisements Stage IV _h_u__m_o_r_o_u_s__ advertisements
Characteristics: By using new and _u_n__u_su__a_l _ ideas to _s_u_r_p_r_is_e_ people. Make people _f_o_r_g_et_ someone is trying to sell them something.
in the newspaper on the bus on TV on the Internet
in the street at the station in the ine on radio
Scan the article and summarize the main idea of the it.
Can you make a guess about the products they sell?
Puts even your worries to sleep Deep Sleep Mattress
Other advertisements: Public service advertising
2) Why are modern techniques of design not enough for advertisements to be noticed in modern cities?
Because people are used to seeing high standards of visual design.
3) What ideas do today’s advertisers use to make you notice their products?
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Paragraph 5
What’s a public advertisement?
It aims to make contributions to society, to encourage citizens to participate in improving their neighbourhood, protecting the environment, and helping other people.
2.True or False
1. “Tsing Tao Beer” tells you 3 pieces of
information so it is attractive.
2. Advertisement must be attractive and
creative.
3. The purpose of all advertisement is to
What do the advertisers do to make their advertisements more competitive?
1. Consisting of pictures or the words of experts to show people how good the products are. 2. Creating advertisements that people simply enjoy looking at. 3. Applying modern techniques of design to make the advertisements as visually attractive as possible.
2.True or False
1. “Tsing Tao Beer” tells you 3 pieces of
information so it is attractive. F 2. Advertisement must be attractive and creative. T 3. The purpose of all advertisement is to make customer spend money. F
2. What do the advertisers do to make their advertisements more competitive?
3. How do advertisers do to make their ads stand out? 4. What are the top advertisers’ belief?
Paragraph 3
Paragraph 4
Paragraph 5
Task 2. Careful reading
1.Read the paragraphs one by one and answer the following questions.
1. What is a classic advertisement?
Paragraph 3 How do advertisers do to make their ads stand out?
By combining the highest standards of design with ideas linked to the products
Paragraph 4
Post-reading
Task1. summary
There are many different kinds of advertisements. Some may give direct _________ information about the product; visually some are made __________ attractive to hold people’s attention; others use concepts __________ like freedom success and wealth. Nowadays top advertisers prefer to humour as well as new and use _________ unusual ___________ ideas to surprise people. Public advertisements, however, focus on knowledge increasing public ____________.
make customer spend money.
4. Producing public advertisement mentioned in the text is free. 5. The purpose of advertisement is creating something that has never been seen before. 6. Standing out your advertisements is not easy because people are used to high standards of visual design.
What are the top advertisers’ belief?
They believe that using humor as well as new and unusual ideas to surprise people is important in modern advertisements.
4. Producing public advertisement mentioned in the text is free. F 5. The purpose of advertisement is creating something that has never been seen before. F 6. Standing out your advertisements is not easy because people are used to high standards of visual design. T
桐城市第八高级中学
任课教师：杨小芳
Unit 11 The media
Lesson 4 The Advertising Game
Pre-reading
• Before you start, enjoy the following pictures.
1.What are these?
While-reading
5.What’s a public advertisement?
Paragraph 1
1. What is a classic advertisement?
The one that gives information about finding certain products.
Paragraph 2
Task 1. Skimming
Match the paragraphs with the topics.
Paragraph 1
Paragraph 2
the classic ads
the public ads modern ads the top ads of today the ads in the market
Task2. Group Work
Do you think advertising actually works? Have you ever bought anything because you liked the idea promoted in the advertisement?
Homework
Finish exercise 4.8.9.10 on page 27.
Thank you!Fra bibliotek