体验商务英语第十五单元翻译
商务翻译 英译汉 Unit 15
20世纪90年代初期，我们面临强大的竞争，制定新的 发展战略变得刻不容缓。我们当时擅长于商品买卖， 但却逐渐忽略了我们的顾客。1997年，Terry Leahy 爵士出任总裁后，向顾客提出了这样一个简单的问题： “我们究竟做错了什么？”此后，我们开始更多地关 注和致力于顾客认为重要的事情。比如，我们推出了 会员积分卡计划（Clubcard），并创建网站 （）提供网上家庭购物服务。
一、 跨文化交际与国际商务英语翻译
国际贸易意味着你将与讲不同语言生活在不同文化之中的人们有着频 繁的接触。不同文化背景的人进行交际的过程便是跨文化交际。任何不同 文化之间的交往都需要在交流时克服异国文化的障碍，达到交流沟通的目 的。众所周知，英语已成为国际商务、国际通讯和互联网的最佳媒体。作 为全球商务语言，英语以它的多样性和易变性而著称，这就导致英语以多 种形式存在并具有文化背景的多样性。英语在与其他语言的接触中成长， 成为一种混合语言而不断迅速演变，以满足文化和交际的需要。
By the early 1990s we faced strong competition and needed a new strategy. We were good at buying and selling goods but had begun to forget the customers. Sir Terry Leahy, who became Chief Executive in 1997, asked customers the simple question — “what are we doing wrong?”. We then invested in the things that matter to customers. For example, we launched our loyalty scheme Clubcard and , our internet home shopping service.
体验商务英语综合教程3第二版重点词汇
体验商务英语综合教程3 第二版重点词汇Unit1P6 AValue for money 花钱值得luxurious 奢侈的，豪华的timeless 不受时间影响的Well-made 做工考究的top of the range 高端的durable 耐用的inexpensive 便宜的cool 酷的Reliable 可靠的stylish 流行的(有型个性)fashionable时髦的（潮流时尚）Well-designed 精心设计的P7 ABrand loyalty 品牌忠诚度 the tendency to always buy a particular brand brand image 品牌形象 the ideas and beliefs people have about a brand brand stretching 品牌扩张 using an existing name on another type of product brand awareness 品牌意识 how familiar people are with a brandbrand name 品牌名字 the name given to a product by the company that makes itproduct launch 产品发布 the introduction of a product to the market product lifecycle 产品生命周期 the length of time people continue to buy a productproduct range 产品范围 the set of products made by a companyproduct placement 植入式广告 when products are used in films or TV programmes product endorsement 产品代言 the use of a well-known person to advertise productsBrand positioning 品牌定位P8Gross margins 毛利润Manufacturing 制造业Solely 唯一的Low-cost market 低成本市场Outsources 外包Licensing arrangement 特许授权Flagship store 旗舰店Offshore 离境；海外Country of origin 原产地Identify the marker 确定产品来源或制造者Simplify product handing 简化产品，操作和追踪Organize accounting 帮助组织进存货和做会计记录Offer legal protection 提供法律保护Unit2P14 B1 not enough leg .....room....... 没有足够的伸腿空间2 lost or delayed ......luggage......... 遗失或延迟行李3 long .......queues...... at check-in 签入时的长队列4 poor quality ........food......... and drink 质量差的食品和饮料5 no baggage ........trolleys...... available 没有可用的行李手推车6 overbooking of ........seats........ 超额预订座位7 flight delays and .......cancellations........ 航班延误和取消8 ....jet.....- lag 时差（飞机时差反应）P15 A1 subway h) underground 地铁2 city centre k)downtown 市中心区3 carry-on baggage i) hand luggage 手提行李4 one way f)single 单程票5 return j) round trip 往返旅行6 freeway a)motorway 高速公路，快车道7 rest room c) public toilet 公共厕所8 elevator b)lift 电梯，升降机9 coach class e) economy class 经济舱10 timetable d) schedule 时刻表11 car park g) parking lot 停车场 BEReading1 mass market 大众市场 niche market 缝隙市场/利基市场2 a steep climb 急剧攀升3 stem from 来自，起源于（因为）4 mass unrest 大规模骚乱5 mid-flight 飞行途中6 be at fault 对某事负责7 cabin ventilation 客舱通风设备8 optimum 最适宜的 9 aviation fuel 航空燃料10 be in the front line 奋战在第一线的人11 stiffer penalty 更严厉的惩罚12 concession 让步P19 skillsExtension 分机Be engaged 太忙而不能接电话，繁忙/电话占线UNIT3P22A reserved parking space 专用车位Flying business class 商务舱Have fixed working hours 有固定的工作时间P23Subsidiary子公司Head office 总公司Call centre 呼叫中心Distribution centre 分配中心Warehouse仓库Branches/outlets分店分销店Bureaucratic 官僚主义的Bureaucracy 官僚主义Centralised 中央集权的Conservative 保守的Decentralised 权力下放Democratic民主的Hierarchical 等级制度的Hierarchic 等级制度Impersonal 没有人情味的Marketing-driven 以市场为导向Progressive 进步的革新的P24Cutting-edge 尖端的前沿的Key ingredients 关键要素Budget report 预算报告Eliminated all perks and status symbol 取消特权和身份符号Rigorous exam 严格的考试Time management时间管理，budgeting，people skill 人际交往Decentralising responsibility and authority 下方责任和权利Autonomy 自主性Accountability 责任感Performance benchmarks 评判的标准Rate=evaluateP25Measuring performance业绩测定Benchmarks 基准merge 兼并Unit4P31Bottom line 底线Reinvent 改造Discount store 折扣商店Speciality retailers 专门零售商Discounter 折扣Floor space 房屋面积，建坪Vendor 小贩Booth 售货棚，临时货摊Seducing 吸引Merchandise 商品；货物；Upgraded 升级Fitting room 试衣间Lounge area 休息区Computer kiosk 公用电脑亭Shopping carts 手推车Wholesalers 批发商Retailers 零售商Kiosk 小卖部P33 ADownsize 缩小Downgrade 降级Decentralise 权力下放Deregulate 解除管制；解除控制；Upgrade 提升Reorganise 重组Retrain 重新教育，再教育；Redevelop 重建，重新开发；Relaunch 重启relocate 迁移；重新安置；Restructure 重建；调整；重组；B1.It is now so expensive to rent offices in the city center that many companies are relocating to the suburbs.2.The company has recently had to downsize its workforce. Reducing the number of employees is the best way to stay profitable in the current economic climate.3.Excellent customer service is vital to keep up with the competition. The company has introduced new working practices and is retraining all part-time staff.4.The seating plan in our office has been reorganized to accommodate new staff.5. Our product hasn’t been selling well recently. The marketing team has decidedto relaunch the product with a more up-to-date image.6. The company has noticed that too many decisions are made at head office. It is decentralizing the decision-making process so that branch managers are more involved at an earlier stage.7. The company has finalized the plans to redevelop the disused car park site. It is going to become a model in three-storey office block.8. The most successful change in Our company was the decision to restructure the company hierarchy. Now there is more opportunity for promotion.P35Open-plan-office 开放式办公室Hot-desking 办公桌轮用制Unit5毛利润Gross margin:diference between the selling price of a product and the cost of producting it经济衰退 recession: a period of time when business activity decreases because the economy is doing badly股份 shares: equal parts into which the capital or ownership of a company is divided欠款debt: money owed by one person or organisation to another person or organisation .股票市场 stock market: a place where company shares are bought and sold .投资 investment: money which people or organisations put into o business to make a profits每股收益 earings per share are a company's profits divided by the number of its shares预测 A forecast is a discription of what is likely to happen in the future . 破产 bankruptcy is when a person or organisation is unable to pay their debts 利息 A dividend is a part of the profits of a company paid to the owner of shares 税前利润 Pre-tax profits are the money a business makes before payment to the goverment收入 Revenues are money which businesses receive selling goods and servicesIn our home markets it has been another excellent year. forecast for Pre-tax profits are up by ￡ 23 million, and the ____forecast_______ _____________ the next quarter is equally good. Profits from abroad are down because of a _____recession_______ recession in Japan. However, our performance overall has been good, and the __earnings per share__ have dividend will be increased to 4.3p increased to 26.4p and the _____dividend______ per share, which will please our shareholders. We plan to issue new ___shares______ in order to finance expansion in Asia. We also plan to increase our __investment__ in plant andequipment before entering the Chinese market. We are particularly pleased with our performance in France and Germany where ___profits_______ have increased. As a result of using a new distributor, our costs fell, giving us a ________ gross margin_______ of 40 percent on our main product line. We will use any extra cash debt to reduce the level of our _debt______. Our performance in Italy should improve significantly following the _______ bankruptcy_____ of our biggest competitor. However, we should not become too satisfied with our share price as economic __revenues__ will continue to conditions remain uncertain and the __revenues_________ reflect this. Share prices will not rise in the short term.Unit8These days many applicants submit their(1)CV/resume speculatively to companies they would like to work for. In other words, they do not apply for an advertised job but hope the employer will be interested enough to keep their CV on file and contact them when they have a vacancy. When replying to an advertisement, candidates often fill in a/an (2)application form and write a/an (3)covering letter. The employer will then invite the best candidates to attend a/an(4)interview. Sometimes candidates will take a/an(5)psychometric test before the interview to assess their mental ability and reasoning skills. These days it is normal for successful candidates to have to work a/an(6)probationary period in a company. This is usually three or six month; after that they are offered a permanent post.Unit9书78页Barriers障碍 open borders开方便接 free port 自由港Developing industries 新兴行业 dumping 倾销 tariffs 关税Strategic industries 战略性行业 restrictions 限制Quotas 定额 laisser-faire 自由放任 liberalise 使自由Customs 海关 deregulation 解除管制 subsidise 补贴Regulations 监管市场 government intervention 政府干预。
体验商务英语-课文翻译
欧洲制造除顶级奢侈品牌外几乎所有的时尚品牌都或者已经在亚洲生产，或者正在考虑这样做。
美国皮具制造商蔻驰（Coach）是一个典型的例子。
在过去的五年中，它通过完全在低成本市场生产已经提高了毛利率。
2002年3月它关闭了在波多黎各拉雷斯的工厂（公司拥有的最后一家工厂），将所有产品全部外包。
巴宝莉（Burberry）在亚洲有许多特许授权安排，2000年它决定给日本三洋公司的特许授权延长十年。
这意味着按零售价计算巴宝莉几乎一半的销售额将是亚洲授权生产的。
但是同时，日本的顾客却偏爱该集团欧洲生产的产品。
为了应对这种对巴宝莉在亚洲工厂所生产产品的需求，三洋公司在东京银座开设旗舰店，出售从欧洲进口的巴宝莉产品。
在《金融时报》的采访中，许多企业高管表示，消费者认为顶级的奢侈品牌来自欧洲，在亚洲尤为如此。
古琦（Gucci）的多米尼克·德索尔说：“无论如何，亚洲的消费者只相信：奢侈品来自欧洲，而且一定是那里制造的最好。
” 古琦的控股公司（Pinault Printemps Redoute）的首席执行官塞格·温伯格说，公司不会将古琦的生产线移到海外。
然而一些业内人士认识到，就算对豪华奢侈品牌而言，这种变化也将来临。
普拉达（Prada）的首席执行官帕特里齐奥·埃特里说：“‘意大利制造’的标签很重要，但我们真正提供的是一种风格，风格是文化的表现”。
因此，他认识到高品质的时尚产品并非总是要在意大利生产。
欧洲工商管理学院市场营销系的Amitava Chattopadhyay 教授说：“品牌就是消费者心中的一系列联想，其中之一就是原产地。
对于奢侈品，品牌的作用至关重要。
破坏它是一种弥天大罪。
没有哪个品牌经理愿意将产地和品牌形象之间的关系搞错。
”活儿脏，点子棒SOL清洁公司是欧洲北部最令人向往的公司之一，走进它的总部SOL城，你会感觉就像走进了一个商业广场。
它坐落在赫尔辛基市中心一家翻新过的电影制片厂里，里面色彩炫烂、气氛喧闹，彰显着非凡的创造力。
商务英语谈判unit 15 Agency[精]
![商务英语谈判unit 15 Agency[精]](https://img.taocdn.com/s3/m/d79d192afe4733687e21aaed.png)
Unit 11 Agency
II. Words and Expressions
commit:
承诺
step up:
(逐渐)增加
confirmation:
确认
on-carrier:
亦称second carrier, 二程船
multi-model combined transport: 多式联运
Unit 11 Agency
IV. Keys to Exercises
1. Translate the following sentences into Chinese
1. We'd like to sign a sole agency agreement with you on your garments for a period of three years. 我们想和你方签订一项为期三年的服装独家代理协议。
Unit 11 Agency
5. If you wish to work for other firms as well, you must obtain our permission first.
6. Your application for sole agency is now under our careful consideration. If possible, we should like to know about your plan to push the sale of our products.
5. According to our records, the total amount of your orders last two years was moderate, which does not warrant an agency appointment. 然而根据我们的记录,你们前两年的订货量不大,就证明你方不 足以成为我方的代理。
2019-体验商务英语课文翻译-实用word文档 (4页)
本文部分内容来自网络整理，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即删除！== 本文为word格式，下载后可方便编辑和修改！ ==体验商务英语课文翻译从英语培训的目的来看，既有考试培训，又有能力培训，商务英语界乎两者之间。
下面是小编整理的体验商务英语课文翻译，希望对你有帮助。
买卖过招第一回 Buy and SellDan Smith是一位美国的健身用品经销商，此次是Robert第一回与他交手。
就在短短几分钟的交谈中，Robert即感到这位大汉粗犷的外表下，藏有狡黠如脱兔的心思－－他肯定是名沙场老将，自己绝不可掉以轻心。
双方第一回过招如下：英文正文Dan: I'd like to get the ball rolling by talking about prices.Robert: Shoot. I'd be happy to answer any questions you may have.Dan: Your products are very good. But I'm a little worried about the prices you're asking.Robert: You think we should be asking for more?Dan: That's not exactly what I had in mind. I know your research costs are high, but what I'd like is a 25% discount.Robert: That seems to be a little high, Mr. Smith. I don't know how we can make a profit with those numbers.Dan: Please, Robert, call me Dan. Well, if we promise future business -- volume sales that will slash your costs for making the Exec-U-Ciser, right?Robert: Yes, but it's hard to see how you can place such large orders. How could you turn over so many? We'd need a guarantee of future business, not just a promise.Dan: We said we wanted 1000 pieces over a six month period. What if we place orders for twelve months, with a guarantee?Robert: If you can guarantee that on paper, I think we can discuss this further.中文翻译D: 我想就从价钱方面开始谈吧！R: 洗耳恭听！我很乐意答复任何问题。
中职商务英语听说Unit15 Lesson36
Part B Oral practice
Ⅰ. Interpret the following sentences.
Ⅱ. Listen and repeat.
• • • • 1. Your price is too low to accept. 2. The new packing methods cost us a lot. 3. What’s the gap between our prices? 4. It’s better for you to amend your price without delay. • 5. We look forward to receiving your order at an early date.
Ⅲ . Listen and fill. 1. improved 2. head office 3. within 4. as soon as 5. try
Ⅳ. Listen and answer.
1. B is the buyer. A is the seller. 2. Frozen Rabbit Meat. 3. Because A has improved their
1. be ready for wБайду номын сангаасndow display
准备好橱窗展示
2. appeal to the customer’s eyes
对顾客很有吸引力
3. earn back the relative investment
商务英语灵活应用unit15新
UNIT1商业谈判英语01 买卖过招第一回What is important when being interviewed for a job?(1) Information about the company(2) Personal appearanceIs personal appearance important? (Why/Why not?)How do you prepare for job-interviews?What is the most important factor when you accept a new job？02 你来我往价格战1.Is self-confidence essential? (Why/Why not?)2.How are you getting along with your colleagues/ classmates?3.Is it important for the candidate to ask questions at the interview?4.What is important when selecting staff for promotion?(1)A ttitude to work(2)C urrent performance03 把手言欢，契定条款定合约1.What fo you think of the idea of working at home?2.Tell me something about your konwledge of company structureand systems.3. What will you do to further develop yourself/ career?/ What isyour plan in five years?/ What would you like to be doing in five years’time?04 远方来客，带来订单谈代工1.What is important when selecting applicants for a job?Work ExperiencePersonal Qualities2．Is technology useful to you in your work/studies?3.Do you have targets in different stages of your life? Have youachieved them? How do you make progress in achieving them? 05 鱼与熊掌，利弊得失细斟酌1.Is it important to consider opportunities for further promotion?2. What is important when preparing for a job interview?Studying the job advertisementFinding out about the company3. What kind of advice would you give to a new colleague joiningyour company?06 技术转移，互惠互利是基础1.What is important when dealing with complaints from clients?2.What is important when deciding whether to attend aconference?(决定是否出席一场会议时应该考虑什么？)Choice of Venue (地点的选择)Appointed Speakers (指定的发言者)07 争取代理，行销业绩显实力1.What is important when looking for a new supplier?(1) Delivery times(2) Discounts2.How important is it to have a career structure for employees?3.What is important when setting prices for new products?(1) Production costs(2) Competitors’prices08 独家代理，条件谈判要周详1.What is important when dealing with complaints from clients?(1) Offering an apology(2) Suggesting a solution to the problem2.What do you think about people wearing uniforms at work?3.What is important when developing new products?(开发新产品的时候应该注意什么？)Marktet Research (搞市场调研)Costs involved (相关开销)09 代理合约，限期佣金要细谈1.How can you prove your ability of selling?2.How to make a perfect marketing plan?3.How to develop the market?10 运筹帷幄，创造条件掌乾坤1.What are the advantages of learning a foreign language with workcolleagues?2.Do you think foreign language skills will continue to be useful forbusiness in the future?3.Would you like to take part in teamwork for developing program?11 是进是退，拿捏分寸细思量1.What is important when aiming for promotion?(1) Quality of performance(2) Company loyalty2.Talking about company growth, what can we focus on?(1)T urnover(2)P roduction(3)F actories3.How to put a new into new markets?UNIT2 国际贸易英语01 PRICE 价格01-a 市场价格要定位（1）You are at the airport to meet your colleague, Mr. Smith, for the first time. How would you introduce yourself to him?（2）What problems do you think there could be when selling products in another country?01-b 竞争价格最重要（1）Your friend, Mr. Davis, comes to Yangzhou for the first time.He asks you which place he should visit first. Which placewould you recommend?（2）What is important when designing a brochure?Having clear informationUsing picturesGiving contact details01-c 谈判价格要互让(1)You win take a 7-day holiday next week, but you cannot takeyour pet dog with you. How would you ask your Mrs. Bell for help?(2)what is important when delegating work to others?Clear instructionsChoice of person for02 Inquiry 询价02-a 询问资料来了解（1）You are at a business meeting with your boss in his office. You suddenly get a stomachache, and you just can’t stand it. What would you say to your boss to ask for leave?（2）Do you think a company benefits from holding conferences for his employees?02-b 电话跟进求效率（1）Jack, a foreign friend of yours, comes to borrow a book from you. You don’t need the book but you will need it the day aftertomorrow. What would you say to him?（2）what is important when deciding whether to buy or rent office equipment?CostSpeed of technological change02-c 互惠条件显诚意（1）You are trying to finish the report assigned by your supervisor, but your colleague with whom you share theoffice is talking endless on the phone with a friend. Whatwould you say?（2）How important is location to success of a conference?03 Offer 报价03-a 还价立场要坚决（1）Mr. Smith, your boss, just found out you used the office phone to home once. He gives you a copy of the company policy and demands an explanation. What would you say to him?（2）How do you think students can benefit from seminars from a company?03b-还价立场要坚决(1) You’re doing some paperwork for your company, but yourcompany doesn’t work properly. Your friend, Mr. Smith happens to have a portable computer. How would you ask himto leng it to you for two weeks?(2) What is important when producing marketing plan?Identifying target customersSetting a budget03-c 价格变动定期限（1）What do you usually do in spare time?（2）what is important when promoting a new product?Cost of productAdvertisingFree samples04 Market 市场04-a精打细算忌冲动（1）You are driving Mr. Cave, your client, to the airport, and are often stopped by traffic lights. You try to assure Mr. Cave he won’t miss his flight as you’ve off very early. What would you say to him?（2）Can you think of any things a company could do to help a local college? Why?04-b 携手合作打市场（1）Your friend Tom, comes to China for the first time, and he is surprised to see so many bicycles in the city. How would you explain the phenomenon to him?（2）Would you prefer to have meetings face to face or through video conferencing?04-c时常低迷用策略（1）Linda, your friend, will hold a birthday party this Thursday, and you have already accepted her invitation. But your boss just told you must take a busyness trip abroad on Thursday. How could you explain this to Linda and make her understand why you are unable tomorrow（2）What areas of business would you like to have more experience of?05 sample 样品05-a 封存样品保品质（1）Your friend David, asks you to pick up his parents at the airport, since he has to travel to another city on business. How would you introduce yourself when you meet his parents at the airport?（2）How important do you think practical experience is for business student?05-b 样品种类要清楚（1）Your friend, Mr. Brown, is inviting you to a teahouse after work.However, you don’t feel very well, and you probably will go to see the doctor after work. What would you say?（2）Do you think modern technology has affected the amount of business travel in recent years?05-c 谈成相对谈买卖（1）What’s your favorite sport?（2）Do you think it’s better to send one person or a team of people on a sales trip?06 Quality 品质06-a 品质保证有制度（1）Suppose that you were late for work today. When you hurled into the office, your boss, David was waiting for you for some important documents. What would you say?（2）Would you like to take a group of student visitors on a tour of your company?06-b 品质分析要谨慎（1）Your friend, John, is a chain smoker. You know that smoking kills. How would you persuade to stop smoking?（2）What kinds of information about a company would not be suitable for a group of student visitors?06-c 品质优异或青睐（1）Your friend, Tom, and you are chatting with other people in a bar. It is very late and you feel very sleepy. However, you don’t want to leave him alone there since he is not familiarwith the place. How would you persuade him to go back with you（2）what is important when preparing to go away on a business trip?Informing colleagues and clientsDelegating essential tasks07 Payment 付款07-a 精打细算谈付款（1）Mr. Louis, from France, is thinking about importing some silk from your company. You are meeting with him for the second time in hope of an order. You know you should impress him more with promised quality and reasonable price. What would you say?（2）do you think magazines are a good way to keep staff informed? 07-b 分期付款好商量(1) It is two hours before you are due to off work, but you have toleave now because your mother suddenly falls ill. How would you ask for leave? Your boss is known for his harshness towards his employee(2) what is important when choosing an employee promotion?Length of serviceMotivationPerformance07-c 赊帐付款更划算（1）Your boss asks you to take a business trip to Suzhou and asks Xiaoyang, your colleague, to take a trip to Yangzhou, your hometown. You would to know whether you could exchange with Xiaoyang, as you would like to go home to see your mother who hasn’t been very well/ How would you put it to your boss?（2）What are the advantages to companies of inviting business students to visit their offices?08 Placing Orders 订货08-a 定单及时好商量（1）You are at a restaurant in London now. You want to have a meal.What do you want to say to the waiter?（2）What is important when meeting foreign clients for the first time?Foreign language skillsKnowledge of cultural difference08-b 灵活处理保定单(1)You are having a chat with Tony, one of your western colleagues,about your weekend plans and asking him if he is interested in joining you. What would you say?(2)What kind of support can companies give to area where they arelocated?08-c 长远合作最可贵（1）Mr. Adams is inviting you to a dinner at a famous restaurant.You know, however, you have to go to your good friend’s wedding. How do you respond to his invitation?（2）what is important when planning corporate hospitality?Guest listType of event09 Packing 包装09-a 包装条件算成本（1）You are introducing your company to your new colleague, Mr.David. You find that he has somehow misunderstood you.How would you rephrase your statement?（2）Do you think sales people should be allowed to take their families with them on foreign trips?09-b 包装变动要声明（1）You are in a bank, and you think the balance of your savings is not right. What would you say to the bank clerk?（2）What is important when writing a newspaper advertisement fora job vacancy?Description of the workExperience needed ba applicantsthe task09-c 再三叮嘱防出错（1）Your next door neighbor, Tom, often plays noisy music at night.You find it very disturbing and want to talk to him about it.What would you say?（2）What is important when buying products on the internet?Safe payment systemWide choices of productsQuick delivery10Insurance保险10-a 保险种类要清楚（1）You have something urgent to report to your boss, Mr. Davis.However, he is talking to some else in the office. What would you say?（2）Your boss, Mr.Davis, is telling you what to do while you are traveling to the State. You are not quite clear about what he is saying. Hoe would you ask for clarification?10-b 投保选择很关键（1）One of your colleagues is changing jobs. What would you say to him?（2）Apart from promotion, in what other ways might a companyincrease sales?10-c 承保范围细思量（1）What difficulties are you find with your English?（2）What is important when organizing job interviews?Time availableNumber of interviewsPreparing questions11Shipping 装船（1）Do you think the skills people learn in one company are always useful in another company?（2）What is important when considering a job in anther country?Length of contractFinancial advantages of the jobAvailability of language training11-b装运时间很关键（1）How important do you think it is to speak the language of the people you are selling to?（2）Do you think magazines for customers are a useful marketing tool?11-c 精打细算省运费（1）What special qualities do you think a good sales person needs? （2）what is important when designing a company website?type of information to includedifferent language versions12Claims 索赔12-a 索赔通知要及时(1) In what other ways could the company promote the brand?(2) What is important when aiming to increase staff productivity?Offering bonusesCreating a pleasant environment12-b 理智回应求补救（1）Do you think advertising always increase sales?（2）What makes an advertisement effective?12-c 承认失误平风波（1）Mr. Adams has caught a bad cold and has a fever, so you go to his flat and suggest him go to see doctor at once. What would you say to him?（2）what is important when trying to attact new staff?Competitive wagesCompany reputationUNIT3 接听电话商贸英语01 入门句型（1）（1）Y our friend has just had a baby. You go to the hospital to see her. What do you say?（2）W hat is important when considering a career change?Further study or trainingOpportunities for future promotion02 入门句型（2）（1）W hat would you like to live?（2）T he manufacturing company you work for wants to improve contacts with a local business college. Talk forabout two minutes about some of the ways the companycould help the college and decide which two are best.Pay college fees for some studentsProvide work experience for studentsGive regular presentations at collegeGive guided tours of the company03 留言（1）Y ou have just spilled some coffee on a foreigner in a coffee shop. What would you say to him or her?（2）T he company you work for is going to send one employee to an English-speaking country for one monthon a sales trip. Talk together for about two minutesabout three of the employees and which one would bebest.Time with companyForeign LanguagesSales ExperiencePersonal Qualities04 难以通话（1）Y ou have just been given a promotion at work. How would you thank your boss?(2)The company you work for has invited a group of business students to spend a day in company. Talk about some of the things the company could arrange for the students and decide which three would be most useful.Tour of administration officesVisit to IT departmentLunch with personal managerVisit to production departmentMeetings with individual employees05 打错电话（1）Y our foreign friend Alice would like you to travel to Shanghai together on the weekend, but you have an important meeting to attend on Saturday morning. What would you say to her?(2)The company you work for wants to launch an advertisingcampaign to increase the sales of brand of sports shoes. Talk about some of the ways to advertise the product.06海外电话（1）Your colleague, John, has borrowed a very expensive book from you and when he returned it, it was in very poor condition with some pages missing. What would you say to him?(3)What problems do you think there could be when saling productsin another country?07长途电话（1）Y our colleague, Mr. Cook, is an American who has an eight-year-old child in America. One day he is very happy and shows you a picture of his little daughter. What would you say?(2) Do you think advertising always increase sales?08 问候和邀请(1)In a library reading room, most of the people are reading quietly; but a couple of girls keep talking and laughing among themselves. How would you express your annoyance?(2)What special qualities do you think a good sales person needs?09 深夜电话(1)You are about to leave home in hurry to catch a train, when oneof your former classmates calls from another city, what would you say to him or her?(2)Do you think there are advantages to a company in havingcontacts with a local college?10 致歉的电话（1）Y ou will take a 7-day holiday next week, but you cannot take your pet dog with you. How would you ask your friend for help? (2) You company is organizing a conference for sales managers working in its offices around the world.You have been asked to help plan the conference, discuss the situation and decide:What information you will need to send to sales managers before the conference.What activities you could organize to help people to get to know each other better.11 取消定位(1)How do you practice your oral English?(2)Your company has been asked to deliver a series of one-dayseminars to a group of business students to help them prepare for working in a large company. You have been asked to help with planning the seminars, discuss the situation and decide:What kinds of information it would be useful to know about the students?What the most useful topics would be.12要求饭店服务(1) What kind of weather do you like?(2) Your company is planning to introduce an internal magazine to keep staff informed of company developments. You have been asked to help plan the staff magazine.What type of information to include in the magazine?What type of staff should contribute to magazine?13叫出租车(1) You go to see Sam, your colleague, in hospital. He asks if it is too much for you to take over his work in the office. What would you say?(2)The company you work for is concerned about the amount of time staff spend traveling to meetings in other braches of the company, and is looking at the alternatives.You have been asked to make recommendations about introducing video conferencing.What the company needs to know about the meetings that take places at present.What the advantages and disadvantages of video conferencing might be.14. 预约（1）(1)Do you like your present job? Why or why not?(2)Your company is entertaining a group of foreign clients for threedays, including one non-working day.You have been asked to plan a programme for the visit.What kids of activities would be suitable for the visit?What kinds of activities it would be useful to know about the clients before finalizing the programme?15 预约（2）（1）You are having a chat with Tony, one of your Western colleagues, about your weekend plans and asking him if he is interested in joining you. What would you say?(3)Your company is sending a small group of employees awaytogether for three days to encourage them to work as a team. You have been asked to help plan this programme.What practical arrangements the company needs to make before the trip?Which work and leisure activities would be suitable for group?How to evaluate the success of the trip?16 投诉（1）Do you like traditional Chinese operas? Why or why not? （2）Y our company is planning to offer 30 hours of English language training to employees. You have been asked to help with the planning and organization of the training.How to encourage employees to take part in the training?What kind of schedule would be suitable for the training?17处理紧急事故(1)You are in an interview for a position of interpreter in aninternational company. How would you impress the interviewers?(2)The manufacturing company you work for has decided to offer atwo-week experience programme for a small group of students from a local college. You have been asked to help with preparations for this programme.What kinds of work experience the company might offer?How the participants should be selected.UNIT4 国际商务礼仪01 迎接买家的准备(1) Describe a boss who has greatly influenced you in your vocation?(2) Do you think businessman have enough time to relax themselves? And why?02 初次会见一个有潜力的客户（1）Do you think businessman have enough time to relax themselves? And why?（2）What qualities are required of a good businessman?03 正式的见面介绍和礼仪(1) Is there anything you don’t like about your work?(2) What are some of your responsbilitites? I mean, what does yourjob invovle?04 宴请客户（1）Deligating work to others, which is more important?Clear in organizationChoose of person fro the task（2）Operating in competitive market, which is more important?Product priceAdvertising05 会议筹备（1）Choosing a personal assistant, which is more important?Job needed skillsPersonal quality（2）Deciding to sell product on internet, which is more important?Security for customerDescribing system06 商业午餐（1）Choosing a place to hold a training, which is more important?Equipment availableLocation（2）Choosing a business qualification to take, which is more important?Length of courseCost07 打高尔夫（1）Dealing with customer’s inquiry, which is more important?Product knowledgePoliteness（2）Maintaining stock levels, which is more important?Accurate recordsEfficient storage system08 在家宴客（1）Setting up a production plant in another country, which is more important?CostLabor supply（2）Trying to attract new staff, which is more important?Company reputationCompetitive wages09 取消会议（1）Preparing for a negotiation with a customer, which is more important?Getting a accurate information in activeChoosing where to meet（2）Selecting staff for sales dept, which is more important?Communicate skillsAppearance10 提出辞呈（1）Deciding whether to increase price, which is more important?Strength of brandMarket condition（2）Charging a meeting, which is more important?PreparationKeeping the time11 祝贺初为人父（1）Selecting employee for further training, which is more important?Contribute to the companyPrecious training（2）Setting a budget for setting a new product, which is more important?Predicted salesQuality of product12 带领新进下属（1）Preparing for a negotiation with a customer, which is more important?Getting a accurate information in activeChoosing where to meet（2）Selecting staff for sales dept, which is more important?Communicate skillsAppearanceUNIT 5 参加国际商展01 飞机上攀谈The clothing retailer you work for is considering whether to sell their product by mail（1）What advantage for the company would be ？（2）What company need to consider before setting up?02 住进旅馆Your company is organizing a conference for the sales mangers working in its office around the world（1）What information you will need to send the sales manager before the conference？（2）What activities you could organize to help people to get know each other better?03 在展览会场找自己的摊位You company is planning to introduce an internal magazine to keep staff informed of company developments(1)What type of information to include in the magazine?(2)Which types of staff should contribute to the magazine?04 开幕酒会You work for a group of sport and leisure clubs which opened two years ago. The business is growing more slowly than expected （1）what the reasons for the slow growth might be?（2） How the clubs might be marketed?05 寻求帮助Your company allow a group of students to visit your company , you are asked to prepare one-day visit.(1)What types of activities would be most suitable?(2)What types of staff the students should be talked to?06 招呼上门的客户The retail company is planning to open a new branch.(1)What the company should consider when choosing a site?(2)Where it would be best to advertise the opening of the new store?07 造访竞争对手Your company want to reduce business trip aboard（1）How the total number of business trips might be reduced? （2）How the cost of some trips might be reduced?08 小餐部用餐Companies admit some employees work at home instead work in the office?(1)why staff might prefer working in this way?(2) What the advantage for the company might be?09 旅馆中做生意What is important when delegating work to others?* Clear instructions* Choice of person for the task10 研讨会后各抒己见What is important when designing a company website?* Type of information to include* Different language versions11 推销试用订单What is important when Planning corporate hospitality * Guest list* Type of event12 亲自拜访有潜力的买家What is important when writing a newspaper advertisement fora job vacancy* Description of the work* Experience needed by applicants。
商务英语翻译Unit 15 市场营销[精]
![商务英语翻译Unit 15 市场营销[精]](https://img.taocdn.com/s3/m/8e2b1578c281e53a5802ffe5.png)
• What is the key component of the marketing strategy ? And what components can it be divided into?
Passage One Notes
1. The following questions need to be answered. Does yhe product itself need to be changed? Are existing sales promotion and advertising campaigns applicable to the new market? Should the type of distribution network used in the firm’s other foreign market be replicated in the new market? There is no easy answer to any of these questions:公司需要回 答下列问题：产品本身需要改进吗？现存的促销和广告活动 在新市场适用吗？适用于公司其他外国市场的营销网络能再 次在新市场适用吗？上述任何一个问题都不好回答。 “replicate”这里不能译成“复制”，应意译成“再次使用”； 同样“easy answer”，应改变词性，意译成动词“好/容易回 答”；“no”相应的地应译为“不”而不是“没有”，否定 的翻译也是一个常见的技巧。
Passage One Reading Comprehension
实用商务听说 Unit 15 Complaints and Claims
Part II Causes for Complaints & Claims
Word Bank
discrepancy n的货品
inferior a.劣等的，次的
scratched 有擦痕的; 被擦伤的
leak v./n.泄露
blots n.污点，污渍
Directions: Listen to the following five statements and tell the cause for each complaint. Choose your answer from A~E and put the letter in the
corresponding blank.
1. poor quality of goods 2. improper packing 3. short weight 4.discrepancy between consignment and samples 5. delayed shipment 6. wrong shipment
Task 2 KEYS
Directions: Listen to a conversation and tell true (T) or false (F) to the following statements.
( F ) 1. The conversation happened in a company. ( T ) 2. The caller was dissatisfied with what she bought. ( F ) 3. The man agreed to the woman’s demand. ( T ) 4. Any refund is not allowed on sale items.
商务英语谈判 unit 15
desired, ask the award winner to say a few words.
Model Speech
Tonight, I’m presenting this outstanding, beautiful award – National Top Producer to an excellent salesperson we are proud of. (display the award to the audience and quickly put it down on the table.) This highest award of achievement that our company can bestow upon any salesperson was started in 1955, the year we started business. This is an annual award and it goes to the person who has produced the greatest dollar volume in the past calendar year.
Present the award to the recipient. Pick up the award; if possible, hold it in your left
04
பைடு நூலகம்
hand so that you can congratulate the recipient with your right hand. Then start the applause and ask the recipient to come forward to receive the award. If proper and
实用商务英语听说第二册Unit 15 Customer satisfaction
To whom
Mr. London
The reason of the The quality is too bad.
complaint
The resolution Ask the factory party to investigate the cause the damage
• Task Two
• Question 1. (C)
• A. Right
B. Wrong
C. Doesn’t say
• Question 2 (B)
• A. Right
B. Wrong
C. Doesn’t say
• Question 3 (A)
• A. Right
B. Wrong
C. Doesn’t say
• Question 4 (A) • A. Right • Question 5 (C) • A. Right • Question 6 (A) • A. Right • Question 7 (B) • A. Right
• Reference for the teacher: • Open-ended.
• 2. Discuss with your partner about the way on how to improve customer satisfaction.
• Reference for the teacher: • Open-ended. (eg. improving sales representative's attitude,
• Task Two
• Directions: Five people explain why they bought one of the products. Listen and decide what products they bought and the main reason for each purchase.
商务写作15单元英语作文
商务写作15单元英语作文1. I just had the most amazing business trip! I had the opportunity to meet with some potential clients and pitch our new product. The meeting went really well and they seemed really interested in what we had to offer. Fingers crossed that we can close the deal!2. So, I've been working on a new project at work and it's been quite challenging. We're trying to come up with a new marketing strategy to target a younger demographic.It's been really interesting to research different trends and come up with creative ideas. I'm excited to see how it all pans out!3. Can you believe it? I finally got promoted at work! I've been working so hard and it feels great to be recognized for my efforts. I'm really looking forward to taking on more responsibilities and continuing to grow in my career.4. I had a really productive meeting with my team today. We brainstormed some new ideas and came up with a solidplan for our next project. It's always great when everyoneis on the same page and working towards a common goal. I'm feeling really motivated and excited about what we can achieve together.5. I've been attending a lot of networking eventslately and it's been a great way to meet new people in my industry. It's so important to build relationships and make connections, you never know when they might come in handy. Plus, it's always nice to have a support system of like-minded professionals.6. I recently attended a conference and it was such a valuable experience. I learned so much from the different speakers and workshops. It's always important to stay updated on the latest trends and developments in your field. I'm feeling inspired and ready to implement some of the new strategies I learned.7. I had a really tough negotiation today. The otherparty was being quite difficult and it was a challenge to find common ground. But, in the end, we were able to reacha compromise that worked for both sides. It's always agreat feeling when you can find a win-win solution.8. I've been working on improving my time management skills and it's made such a difference in my productivity.I've started using a planner and setting clear goals for each day. It's amazing how much more I can accomplish whenI stay organized and focused.9. I had a really inspiring conversation with a mentor today. They shared their experiences and gave me some great advice on how to navigate my career. It's always helpful to have someone to look up to and learn from. I feel more motivated than ever to work towards my goals.10. I had the opportunity to attend a leadershiptraining workshop and it was such a transformative experience. I learned so much about effective communication, decision-making, and team management. I'm excited to put my new skills into practice and become a better leader.11. I've been working on improving my presentation skills and it's been quite challenging. I've been practicing in front of a mirror and seeking feedback from colleagues. It's amazing how much more confident I feel when I'm well-prepared and able to deliver a compelling presentation.12. I had a really interesting conversation with a colleague from a different department today. It's always great to get a fresh perspective and learn about different areas of the business. I'm feeling inspired to collaborate more and think outside the box.13. I've been working on a new project with a cross-functional team and it's been such a rewarding experience. It's been great to work with people from different backgrounds and expertise. We've been able to bring together different ideas and create something truly innovative.14. I had a challenging client meeting today. They hada lot of concerns and it took a lot of patience and empathy to address their issues. But, in the end, we were able to find a solution that satisfied their needs. It's always a great feeling when you can turn a difficult situation into a positive outcome.15. I recently attended a trade show and it was a great opportunity to showcase our products and connect with potential customers. It's always exciting to see people's reactions to what we have to offer. I'm feeling really optimistic about the future of our business.。
购物英语口语Unit15-：试鞋
购物英语口语Unit15:：试鞋随着全球经济的快速进展，英语已经成了一个全球化的语言，所以在许多时候我们都可能用到或者遇到英语，以下是我给大家整理的购物英语口语Unit15: 试鞋，盼望可以帮到大家C= Customer S= SalespersonThe customer has found a pair of shoes she likes.顾客找到了一双她喜爱的鞋子。
C: Ill try one of these on. ( The customer tries one of the shoes on. ) Its too big. It slides up and down my heel when I walk around.顾客：我要试穿其中的一只鞋看看。
(顾客穿上了其中的一只鞋。
)它太大了，当我走动时，它就在我脚跟上下滑动。
S: Well, lets try a size six. (He gets another pair and the customer tries a shoe on) Looks like a perfect fit.店员：嗯，那就试穿6号鞋看看。
(我拿另一双鞋，而顾客试穿上一只。
)它看来特别合适。
C: Not really. It pinches my toes.顾客：不全然是，我的脚趾太紧了。
S: Im sure theyll be fine once you break them in.店员：我信任一旦你穿习惯后就会很好。
C: I dont know... well, I-guess Ill take them, since you dont seem tohave anything better.顾客：我不知道嗯，我想我会买这双，由于你们好像没有更好的鞋。
S: Thank you, maam. Its been a pleasure doing business with you.店员：感谢你，小姐。
体验商务英语3Unit 15 Competition
暨南大学外国语学院
MARKET LEADER BOOK THREE
JNU QUALITY COURSE
暨南大学外国语学院
ML Book three unit overview
Starting up
Vocabulary describing competition Language review talking about the future Skills negotiating Case study City Plaza Hotel
暨南大学精品课程项目 外国语学院大学英语教学部制作
• In my inner dictionary, to compete means to try to be more successful than another person or organization. It‟s no doubt that competition is an activity crude and fierce, or sometimes, bloody. But to me, competition is an ambitious word, I like it since by competing with others, I can make out what my advantages and disadvantages are to better develop myself—my study, my strength and my abilities. It‟s hard to imagine a world without competition—everyone is located at same level, living without any press and promotion, and everything looks dull.
体验商务英语3 unit 15 case study Competition
option4
• In my opinion, aiming at niche market is a good choice. We can make up various plans with attractive designs or prices for different groups in order to meet more customers’ needs. For example, if our target is family groups, rooms can be big-sized and decorated warmly. In the meantime, our price must be lower and more economical than others. But there will be difficulties in cost and staff. So we had better not to sort out too many different kinds. Instead, we are supposed to choose one or two specific niche target market and spare no effort to do it well.
Action Plan
• First of all, we want the City Plaza to regain its market leader position, because its former fame as the NO.1 can help it to get back the customers more easily if it has the “market leader” standard room. • Although its budget right now cannot help it to redecorate every room, it can use the money to redecorate the conference room and some rooms first to get back more customers and make more profits to put a further investment in its equipments and then to make a higher profit.
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第十五单元
获得竞争优势的三条策略
成本领导权或许是这三条策略中最清楚的一条。
这条意味着公司要着手成为本行业中的低成本生产商。
公司要有广泛的经营范围、服务于许多产业部门并且甚至可能在相关的产业中运营。
公司的经营广度常常对其成本优势至关重要。
成本优势的来源各式各样，这依靠于产业结构。
它们可能包括追求规模经济、技术、优惠的原材料及其其他因素。
第二条策略是特殊化。
在特殊化的策略中，公司应争取在广受顾客重视的范围内成为本行业中独一无二的存在。
应选择一项或几项本行业中消费者认为重要的特质，个别定位自身来满足这些需求。
它将因其独特性获的高价回报。
特殊化的方法就是成为每个行业中与众不同的那个。
特殊化可以建立在产品本身、销售的运输系统、营销方法、以及广泛的其他因素上。
例如在建筑设备上，Caterpillar Tractor 的特殊化是建立在产品的耐用性、服务、零配件的可得性以及出色的经销商网络上的。
第三条策略是集中点。
这条策略与其他两条十分不同，因为它是基于一个行业中狭窄的竞争范围的选择上的。
决定集中点的人选择行业中的一个或一组部门，并调整策略以达到排斥其他竞争者的目的。
通过优化其目标部门的战略，即使不具备整体竞争的优势，决定集中点的人也能在目标部门获得竞争优势。
采取这三条策略中任一条但遭到失败的公司都是在实行策略的过程中“卡住”的。
这得不到什么竞争优势。
这种策略定位通常导致低于平均水平的业绩。
卡在中间的企业将会在竞争中处于不利的地位。
这是由于成本领袖、特殊化者、或决定集中点的人会在任何部门的竞争中处于更好位置。
在大部分的行业中，有相当多的竞争者卡在了中间。