商概期末500道选择题
人大商院期末试题及答案
人大商院期末试题及答案一、选择题1. 下列哪个不属于市场调研的主要目的?A. 了解消费者需求B. 掌握竞争对手的动态C. 确定市场定位D. 制定公司的宣传策略答案:D2. 市场营销的四个要素是指产品、价格、渠道和哪个要素?A. 宣传B. 人力资源C. 竞争对手D. 消费者答案:D3. 以下哪个不是企业文化的主要特点?A. 可观察性B. 集体性C. 长期性D. 领导性答案:A4. SWOT分析法主要用于评估企业的哪些方面?A. 所处市场环境B. 组织内部资源C. 竞争对手策略D. 公司股票价格答案:A、B、C5. 下列哪个层次不属于马斯洛的需求层次理论?A. 生理需求B. 安全需求C. 爱与归属需求D. 自我实现需求答案:D二、简答题1. 请简述市场细分的作用及实施方法。
答案:市场细分是将市场按照不同的特征和需求进行分割,以便于企业更好地了解消费者并满足其需求。
其作用包括:提高市场定位的准确性、缩小竞争范围、提高市场营销效果、提高客户满意度等。
实施方法包括:地理细分、人口统计细分、心理细分、行为细分等。
2. 请解释产品生命周期理论,并举例说明。
答案:产品生命周期理论是指一个产品从问世到消亡的整个过程。
它包括产品的引入期、成长期、成熟期和衰退期四个阶段。
例如,苹果公司的iPhone系列产品,每一代手机的发布都可以看作是产品生命周期的一个阶段。
在引入期,新款iPhone发布,销售量逐渐增加;在成长期,消费者对新款iPhone的需求高涨,销售额大幅增长;在成熟期,市场已经饱和,竞争加剧,销售增速开始下降;在衰退期,新款iPhone发布频率减少,销售额逐渐下降。
三、案例分析题某公司推出了一款新型家用电饭煲,设计独特,功能强大。
但在市场推广过程中遇到了一些问题。
请分析该公司可能遇到的问题,并提出解决方案。
答案:该公司可能遇到的问题包括:1. 宣传不到位:由于市场竞争激烈,该公司的宣传力度不够,导致消费者对该产品了解不多,缺乏购买动力。
商品学概论试题及参考答案
商品学概论试题及参考答案商品学概论试题及参考答案一、选择题1、在商品学中,商品的实质是()。
A. 满足人们某种需要的属性 B. 一种载体 C. 一种交换行为 D. 一种社会关系答案:A2、以下哪一项不是商品学的研究对象?() A. 商品的成分 B. 商品的结构 C. 商品的性能 D. 商品的价格答案:D3、根据商品学的分类,以下哪一类商品不属于消费品?() A. 食品 B. 服装 C. 房地产 D. 汽车答案:C二、简答题1、请简述商品学的研究意义。
答案:商品学的研究意义在于为消费者提供全面、客观的商品信息,帮助消费者做出更明智的购买决策,同时也有助于企业提高商品质量和营销效果,增强市场竞争力和品牌影响力。
2、请简述商品学中的“生命周期”概念。
答案:商品学中的“生命周期”是指商品从研发、生产、销售到淘汰、退出市场的整个过程。
生命周期包括引入期、成长期、成熟期、衰退期四个阶段。
3、请简述商品学在市场营销中的作用。
答案:商品学在市场营销中的作用主要体现在以下几个方面:提供商品信息,帮助消费者做出购买决策;为厂家制定有效的营销策略提供依据;为政府部门制定相关政策提供参考。
三、论述题1、请论述商品学中“质量”的概念及其对消费者和企业的意义。
答案:商品学中的“质量”是指商品的固有特性满足消费者需求的程度。
质量对于消费者而言,意味着商品的实用性、安全性、可靠性等;对于企业而言,高质量的商品能够提升品牌形象,增加市场份额,提高经济效益。
因此,提高商品质量对于消费者和企业都具有重要意义。
2、请论述商品学中“品牌”的概念及其在市场营销中的作用。
答案:商品学中的“品牌”是指一种具有独特性质和价值的商标、标志或名称,用于区分企业和其他竞争对手的商品。
品牌在市场营销中的作用主要体现在以下几个方面:吸引消费者,增加销售量;提高消费者对商品的信任度和忠诚度;有利于企业进行市场定位和制定营销策略;保护企业的知识产权和合法权益。
期末复习卷商概
五、解答题 1.食品的质量要求?食品的营养成分有哪些? 2.简述我国的商品分类标志? 3.生产企业质量管理的历史演变过程和相应的措施。
4.流通企业的商品质量管理的内容。
()
A.废品 B.回用品
C.返修品 D.存在着轻微
缺陷的各种不良品
17.依据括号内选项完成1-4题。
A.质量检验阶段
B.统计质量管理阶段
C.全面质量管理
D.目标质量管理
①20世纪40年代到50年代末的质量管理阶段属于
()
②被称为“事后检验”的质量管理阶段属于
()
③______这种方法忽视了组织管理工作和发挥广大职工的作
三、判断题并改错
1.任何商品,对于它的生产者来说,只能占有价值,不能同时占有
它的使用价值。
()
2.商品学研究的内容和领域是一成不变地停留在一个水平。
()
3.商品的使用价值是商品的自然有用性和社会适应性的统一。
()
4.商品学作为一门独立的学科,已有一百余年的历史。
()
5.商品包括一切能满足消费者某种需求和利益的有形实体和无形
D.《完美商人》
10.烹饪食品时,若温度过高,则会使营养价值遭破坏说明
()
A.商品需在一定使用(或食用)条件和范围内按设计要求或
食用要求合理使用或食用
B.说明商品质量的基本要求
C.说明商品质量的基本内容
D.说明商品的适用对象
11._______是决定食品质量高低的重要依据。
()
A.较好的色、香、味、形等感官性状
方面的要求。
()
⑤______主要是指商品的形状、大小、部件装配及花纹色彩等,
要求式样大方新颖、造型美观、色彩适宜、
商概期末500道选择题
CH011. What are profits?A. total money taken in by a corporationB. difference between revenues and expensesC. increases in a corporation's stock priceD. increases in income from year to yearE. none of the above2. A(n) ____ is a nation’s basis for allocating its resources among its citizens.A. capital structureB. economic systemC. distribution networkD. ownership systemE. none of the above3.The key difference between economic systems is the different ways in which they manage theA. factors of production.B. transportation of goods within their borders.C. governmental rules and regulations.D. payment of workers.E. forests and lakes.4. A(n) ___is an individual who accepts the risks and opportunities entailed by creating and operating a new business.A. directorB. proprietorC. entrepreneurD. partnerE. officer5.Which of the following is NOT an example of physical resources?A. market forecastsB. office facilitiesC. computersD. production facilitiesE. land6. A planned economy relies on a centralized government toA. support free enterprise in every way possible.B. control all or most factors of production.C. encourage citizens to buy shares of stock in small corporations.D. keep its control activities to a minimum.E. none of the above7. Which of the following is identified by the textbook as being a communist nation?A. VietnamB. Sri LankaC. IndonesiaD. MalaysiaE. Iraq8. In a(n) ___market, firms buy resources from suppliers.A. supplyB. inputC. outputD. buyerE. open9. Ford Motor Company sells its cars and trucks in a(n)A. output marketB. input market.C. supply market.D. selling market.E. open market10. Which economic system provides for the private ownership of the factors of production and also encourages entrepreneurship by offering profits as an incentive?A. socialismB. communismC. fascismD. state medical planE. capitalism11.The process of converting government enterprises into privately owned firms is calledA. supply.B. demand.C. privatization.D. socialism.E. communism.12.Which of the following responses best defines the term demand?A. willingness and ability of buyers to purchase a product, good, or serviceB. an inner desire that must be satisfiedC. an order given to a supplier of a much-needed productD. a want and need felt by the consuming public in a free-market systemE. none of the above13."Buyers will purchase (demand) more of a product as its price drops and less of a product as its price increases." This is referred to asA. the buyers' code of conduct.B. the eternal purchase guideline.C. the "asking factor."D. the law of demand.E. the greater sucker theory.14. Which statement below best states the law of demand?A. As the price goes up, I like it better.B. When I want it, price makes no difference to me.C. As the price goes down, I like it better.D. Good advertising affects my desire for a product more than price.E. Well over 90 percent of shoppers pay no attention to price15. Under the law of demand, which situation sketched below will be accompanied by more purchasing of a product?A. the consumer's need for the productB. lowering the price of the productC. raising the price of the product as an indication that it is hign qualityD. the so-called "popularity" of the productE. the knowledge that possessing such a product can add to a person's positive image16.A ____shows how many of a given product will be demanded at different prices.A. demand curveB. supply curveC. price listD. price controlE. none of the above17. When plotted on the same graph, the supply curve and the demand curve will normallyA. run parallel to one another.B. one curve point up, one curve point downC. cross one another at some point.D. be far apart due to the "eruption factor" known for years in supply and demand.E. get closer together as demand increases, but never intersect.18. The price at which the quantity of goods demanded and the quantity of goods supplied are equal is referred to asA. the equilibrium price.B. consumer equality price.C. the deal maker price.D. the motion point price.E. market equality price.19.In the city of Westminster, market analysts have observed that all Christmas trees offered for sale will be purchased at a price of $20.00 and all demand will be satisfied. In this market, $20.00 is theA. equilibrium price.B. demand price.C. supply price.D. enterprise price.E. margin price.20. In the city of Westminster, Christmas trees are being sold for $25.00. At this price, all trees are buyers are able to satisfy their demand and some trees remain unsold. This is the market condition known asA. demand deficit.B. stoppage.C. supply deficit.D. shortage.E. surplus.21. When the quantity demanded exceeds the quantity supplied, a ____ will result.A. demand deficitB. stoppageC. equilibrium pointD. shortageE. surplus22. Of the following statements, which best captures the notion of private enterpriseA. Individuals pursue their own interests without government restriction.B. Certain business activities are to remain "private."C. Businesses can do anything they want, free of any legal restraints.D. Small businesses will do better than big businesses.E. None of the above.23. Which of the following is NOT one of the four elements required in private enterprise?A. private property rightsB. stability of cash flowC. freedom of choiceD. profitsE. competition24. In perfect competition, which of the following conditions must prevail?A. All firms in a given industry must be small.B. The number of firms in the industry must be large.C. The products offered by the firms are so similar that buyers can't tell the difference.D. All of the above are true.E. None of the above are true.25. Which of the following is NOT characteristic of perfect competition?A. many firms in industryB. firms are smallC. great similarity among products offered by different firmsD. easy entry into the industryE. products from different firms are easily differentiated from one another26. In the United States, milk is produced on thousands of farms, with no producer dominating the market. Producers sell milk at the going price and are unable to influence this price. Millions of gallons of milk are purchased every day. The market for milk is best described asA. a monopoly.B. an oligopoly.C. perfect competition.D. monopolistic competition.E. passive competition.27. Of the following, which is a way in which monopolistic competition differs from perfect competition?A. There are more sellers in a market characterized by monopolistic competition.B. It is easier for sellers to enter a market/industry characterized by monopolistic competition.C. In a perfectly competitive market, products are more dissimilar.D. In a market characterized by monopolistic competition, individual firms have some control overprice.E. None of the above.28. __________ exists when an industry has only a handful of sellers, most of which are large.A. A monopolyB. An oligopolyC. Perfect competitionD. Monopolistic competitionE. None of the above29. Which of the following is NOT true of an oligopoly?A. Competing firms have very similar prices for products.B. There are few sellers.C. Prices differ greatly among sellers.D. Entry into the industry is difficult.E. The actions of one firm will significantly affect the sales of other firms.30.In an oligopoly, when one firm reduces its prices, how do the other members of the oligopoly react?A. There is no reaction--usually.B. Others reduce theirs also--usually quite quickly.C. Others may reduce their prices, too, but only very, very gradually.D. Other companies are not even aware that a change in price has taken place.E. None of the above.31.Which of the following seems the most likely pricing approach for a monopoly?A. Charge customers whatever you please.B. Give customers a real bargain on price.C. Charge a price that will not cause consumer demand to drop.D. Undercut the prices of the competition.E. Concentrate on quality and service, and not on price.32.Which of the following is an example of a natural monopoly?A. automobilesB. sporting goodsC. motion picturesD. electric companiesE. airlines33.___ refers to the total quantity of goods and services produced by an economic system during a given period.A. The business cycleB. Aggregate outputC. The standard of livingD. The consumer price indexE. The national debt34.Increases in an economic sys tem’s standard o f living results primarily from increases inA. balance of tradeB. real GNP.C. productivity.D. nominal GDP.E. imports.35.A nation’s ____is the economic value of all of the products that a company exports minus the economic value of its imports.A. standard of livingB. balance of tradeC. balance of paymentsD. national debtE. none of the above36.The chief goal of an economic system isA. stability.B. growth.C. productivity.D. equality.E. freedom of choice.37.Which of the following statements about inflation is true?A. The Consumer Price Index is a good way of measuring inflation.B. Inflation decreases the purchasing power of consumer dollars.C. Inflation increases the purchasing power of consumer dollars.D. Both a and bE. None of the above.38.Which of the following is NOT a potential result of low unemployment?A. increased prices for productsB. decreased purchasing powerC. decreased profit marginsD. economic stabilityE. all are potential results of low unemployment39.A nation manages the collection and spending of its revenues through____ policy.A. fiscalB. monetaryC. militaryD. welfareE. Congressional40.Taken together, fiscal policy and monetary policy make up ___ policy.A. economicB. financialC. militaryD. welfareE. stabilization41.The energy crisis in California was largely a result of increased regulation of utility companies.对错42. The legitimate right to pursue profits distinguishes a business from organizations such as universities, hospitals, and government agencies对错43. Land, labor, capital, and entrepreneurship are the four traditional factors of production.对错44. A planned economy relies on a centralized government to control all or most of the factors of production and to make all or most production and allocation decisions.对错45. When the quantity demanded exceeds the quantity supplied, a surplus exists.对错46. As a rule, in perfect competition there will be very few sellers.对错47. In an oligopoly, the entry of new competitors is hard because large capital investment is needed.对错48. Gross Domestic Product (GDP) refers to the total value of goods and services produced by a national economy within a given period regardless of where the factors of production are located.对错49. The consumer price index measures prices of typical products used by consumers in urban areas.对错50. The purpose of monetary and fiscal policy is to smooth out fluctuations in output and unemployment and to stabilize prices.对错CH021.Behavior that conforms to individual beliefs and social norms about what is right and good is referred to asA. collusion.B. check kiting.C. social reaction.D. ethical behavior.E. GAAP2.Ethics are based on individual beliefs and social concepts and vary fromA. person to person.B. situation to situation.C. culture to culture.D. all of the above.E. none of the above.3.A(n) ____ occurs when an activity may benefit the individual to the detriment of his or her employer.A. agency disputeB. loss leaderC. conflict of interestD. ethical dilemmaE. ethics code4.A firm’s customers, competitors, stockholders, suppliers, dealers, and unions are consideredA. fiduciaries.B. investors.C. sphere of influence.D. primary agents of interest.E. extended community.5.Save-a-Bunch Hardware has doubled its prices for plywood and other building supplies after a tornado strikes the area. Save-a-Bunch Hardware is likely guilty ofA. price gouging.B. price lining.C. maximization.D. price fixing.E. collusion.6.T he Brazilian term _________ means “to find a way.”A. pesoB. jeitinhoC. cartelD. anovaE. pelisse7.When evaluating a decision based on the ethical norm of utility, a manager will consider which of the following questions?A. Is the decision consistent with what we regard as fair?B. Does the decision respect the rights of the individuals involved?C. Is the decision consistent with people’s responsibilities to each other?D. Does the decision optimize what is best for those who are affected by it?E. None of the above.8.When evaluating a decision based on the ethical norm of rights, a manager will consider which of the following questions?A. Is the decision consistent with what we regard as fair?B. Does the decision respect the rights of the individuals involved?C. Is the decision consistent with people’s responsibilities to each other?D. Does the decision optimize what is best for those who are affected by it?E. None of the above.9.The most effective step that a company can take to promote ethical behavior is toA. conduct frequent comprehensive audits of all financial information.B. have employees sign a code of conduct upon hiring.C. monitor employee behavior on an ongoing basis.D. demonstrate top management support of ethical standards.E. publicize efforts to become more ethical.10.Through ____, companies formally acknowledge their intent to do business in an ethical manner.A. government regulationsB. EEOC guidelinesC. codes of ethicsD. blue sky lawsE. mission statements11.Software developed by Tumbleweed CommunicationsA. encrypts email messages so that only intended recipients can view them.B. creates a digital backup of email attachments.C. searches for banned words and blocks transmission of emails.D. all of the above.E. both a and c.12. The way in which a business tries to balance its commitments to groups and individuals in its social environment is calledA. business ethics.B. socialization.C. corporate responsibility.D. social responsibility.E. government regulation.13.Which of the following groups is NOT considered an organizational stakeholder?A. employeesB. investorsC. customersD. suppliersE. all of the above are organizational stakeholderspanies such as MBNA, 3M Corporation, Continental Airlines, Hoecsht Celanese, and Southwest Airlines have reputations for demonstrating a high level of social responsibility toA. the investors.B. local communities.C. their employees.D. their customers.E. their suppliers.15.The economic turmoil of the ____ led to new laws that described an expanded role for businesses in protecting and enhancing the general welfare of society.A. Great DepressionB. Middle AgesC. Era of Social ActivismD. Colonial EraE. Entrepreneurial Era16. ____ are waste industrial gases that trap heat in the atmosphere.A. ByproductsB. ExajoulesC. Greenhouse emissionsD. Energy suppliesE. Acid rain17.Under the Intergovernmental Panel on Climate Change's "worst-case" scenario for world-wide climate changes, we would find a(n)A. decrease in the number of hurricanes.B. decrease in the number of hurricanes.C. decrease in severe winter weather.D. decrease in energy supplies.E. decrease in water consumption.18.Carbon monoxide emitted by automobiles contributes toA. land pollution.B. air pollution.C. noise pollution.D. kiting.E. consumption.19.Much of the damage to forests and streams in the eastern United States and Canada has been attributed to acid rain originating in sulfur from manufacturing and power plants inA. Canada.B. the midwestern United States.C. Mexico.D. Europe.E. the rain forests of Brazil.20.Which of the following types of wastes can be separated and used as fuels in industrial boilers?A. phosphatesB. acid rainC. combustibleD. carbon dioxideE. chloride21.Dangerous chemical and/or radioactive byproducts of manufacturing processes are calledA. green rain.B. phosphates.C. exajoules.D. toxic wastes.E. spreaders.22.The reconversion of waste materials into useful products is referred to asA. acid rain.B. manufacturing.C. solidifying.D. recycling.E. proliferating.23.Which of the following organizations enforces guidelines for labeling food products?A. Securities and Exchange Commission (SEC)B. Central Intelligence Agency (CIA)C. Food and Drug Administration (FDA)D. Federal Communication Commission (FCC)E. Federal Trade Commission (FTC)24.Which of the following has NOT been identified as a basic consumer right?A. Consumers have a right to safe products.B. Consumers have a right to low prices.C. Consumers have a right to be informed about a product.D. Consumers have a right to be heard.E. Consumers have a right to choose what they buy.25.Responding to increased demand with overly steep, and often unwarranted, price increases is calledA. price fixing.B. price matching.C. unit pricing.D. segmentation pricing.E. price gouging.26.A company that provides its employees with equal opportunities for rewards and advancement without regard to race, sex, or other relevant factors is meeting itsA. legal responsibility.B. social responsibility.C. affirmative responsibility.D. all of the above.E. both a and b.27.An employee who detects and tries to put an end to a company's unethical, illegal and/or socially irresponsible actions by publicizing them is referred to as a(n)A. buyers’ agent.B. whistle-blower.C. investor.D. corporate manager.E. government inspector.28.Whistle-blowers generally receive __ of what the government collects.A. 50 percent to 60 percentB. 10 percent to 20 percentC. 25 percent to 30 percentD. 5 percent to 10 percentE. none29.Writing a check against money that has not yet arrived at the bank upon which it is drawn is calledA. insider trading.B. GAPP financing.C. shorting the bank.D. margin purchasing.E. check kiting.30.In maintaining and reporting its financial status, every corporation must conform toA. corporate rules.B. the FDA.C. GAAP.D. insider information.E. AACSP.31.Firms that have adopted a(n) _____ stance to social responsibility have little regard for ethical conduct and will generally go to great lengths to hide wrongdoing.A. accommodativeB. obstructionistC. proactiveD. defensiveE. societal32.A(n) ___stance to social responsibility occurs when a company meets only the minimum legal requirement in its commitments to groups and individuals in its social environment.A. accommodativeB. obstructionistC. proactiveD. defensiveE. societal33.In a(n) ___ stance to social responsibility, a company actively seeks opportunities to contribute to the well being of groups and individuals in its social environment.A. accommodativeB. obstructionistC. proactiveD. defensiveE. societal34. Which of the following is NOT a step mentioned by the authors of your textbook to foster a company wide sense of social responsibility?A. Social responsibility must start at the top.B. A committee of top managers must develop a plan.C. Governmental initiatives dictate starting a plan.D. Governmental initiatives dictate starting a plan.E. The organization must conduct occasional social audits.35.Samuel Waksal faces additional charges for inappropriate use of a ___to buy 350,000 shares of stock for collateral on two loans.A. contractB. proxyC. warrantD. tradeE. organization36. Ethical behavior is behavior that individual beliefs and social norms define as being wrong and bad.对错37. What constitutes ethical and unethical behavior is determined partly by the individual and partly byculture.对错38. A manager who discriminates against African Americans in hiring exhibits both unethical and illegal behavior.对错39. Ethical standards relating to business practices are fairly consistent around the world40. The ethical norm of utility evaluates whether the decision is consistent with cultural standards of fairness.对错41. The single most effective step a company can take to encourage ethical behavior is top management support.对错42. Social responsibility refers to a business’ obligation to make decisions that benefit consumers对错43. Because of better customer service, large banks have outperformed smaller banks in recent years对错44. In response to the economic turmoil of the Great Depression, the government deregulated most business activity对错45. Much of the damage to forests and streams in the eastern U.S. and Canada has been attributed to acid rain originating in sulfur from manufacturing and power plants in the Midwestern United States对错46. American Home Products failed to inform consumers about the linkage between Pondimin andheart-valve disease.对错47. Most people believe that a company’s social responsibility to employees goes beyon d compliance with employment laws, such as equal employment opportunity and family leave对错48.Insider trading occurs when someone uses public information to gain from the purchase or sale of stocks.对错49. Companies adopting an accommodative stance to social responsibility do as little as possible to solve social or environmental problems and may deny or cover up violations.对错50. Small businesses must answer the same social responsibility questions as big businesses.对错CH031.A locally owned and operated restaurant is typically a(n)A. monopoly.B. oligopoly.C. competitor.D. small business.E. corporation.2.The SBA bases its definition of small businesses onA. number of suppliers.B. annual net income after taxes.C. number of employees.D. total annual sales.E. both c and d.3.Approximately ____of all U.S. businesses employ 20 or fewer people.A. 86 percentB. 59 percentC. 38 percentD. 19 percentE. 14 percent4.Most of the products made by big manufacturers are sold to consumers byA. large retailers.B. large wholesalers.C. small businesses.D. large discount stores.E. middlemen.5.Which of the following industry groups is the fastest growing segment of small business enterprise?A. manufacturingB. wholesalingC. retailingD. servicesE. agriculture6.Which of the following forms of businesses buy products from manufacturers or other producers and then sell them to retailers?A. retailersB. wholesalersC. service firmsD. agriculture storesE. all of the above7.Because of the investment normally required in equipment, energy, and raw materials, a good deal of money is usually needed to start a(n)A. manufacturing business.B. retailing business.C. service business.D. agriculture business.E. wholesaling business.8.Jack Matz starts a photocopying business near a local university. His goal is to earn enough money to lead a comfortable life and retire in ten years. Matz has no plans to grow or expand. Jack Matz is a(n)A. entrepreneur, yet not a small business owner.B. entrepreneur and a small business owner.C. small business owner, yet not an entrepreneur.D. partner.E. limited partnership.9.New businesses need a(n) ____ to estimate the required size of a plant, store, or office; to decide how much inventory to carry; and how many employees to hire.A. revenue forecastB. financial planC. objectiveD. cash budgetE. credit report10.Which of the following are reasons provided by the authors of your textbook for buying an existing business rather than starting a new one from scratch?A. better odds of successB. proven ability to draw customersC. established working relationshipsD. an established track recordE. all of the above11.Of the new businesses started in the past decade, what percent were started from scratch?A. 15 percentB. 27 percentC. 64 percentD. 98 percentE. 82 percent12.Which of the following sources of funds are usually relied on by individuals starting up new businesses?A. bond marketsB. stock marketsC. capital marketsD. personal resourcesE. lending institutions13.Which of the following are federally licensed to borrow money from the SBA to invest in or lend to small businesses?A. SECB. SBICsC. USDAD. UNESCOE. Unit Investment Trusts14.Under the ____program, sponsored by the SBA, a small business can borrow from a commercial lender.A. SBDC programB. guaranteed loans programC. local development company programD. MESBIC company programE. advisory program15.Under the ___, the SBA works with a corporation founded by local citizens who want to boost the local economy to finance the small business, with the SBA's share not to exceed $500,000 for each small business.A. guaranteed loans programB. immediate participation loans programC. venture capital subsidy programD. local development companies programE. long-term progressive loan program16.McDonald's, Taco Bell, and Subway are examples of a(n)A. government entity.B. university sponsored business.C. franchise.D. networking business.E. mom and pop operation.17.Under a franchise arrangement, the buyer is called theA. franchisee.B. franchiser.C. bank.D. parent company.E. wholesaler.18.Which of the following is the most significant disadvantage of franchising?A. high startup costsB. increased chance of failureC. difficulty in obtaining financingD. lengthy contractsE. lack of managerial skills19.Which of the following is the most significant recent trend dealing with new businesses?A. entrepreneurs who cross over from big businessB. increased opportunities for minoritiesC. increased opportunities for womenD. new opportunities in global enterpriseE. emergence of e-commerce20.The number of black-owned businesses has increased by ____ over the past five-year period.A. 10 percentB. 25 percentC. 46 percentD. 60 percentE. 76 percent21.According to SBA estimates, roughly ___ of all new businesses can expect to survive for six years.A. 10 percentB. 20 percentC. 40 percentD. 70 percentE. 90 percent22.Which of the following factors contribute to small business failure?A. managerial incompetence or inexperienceB. neglectC. weak control systemsD. insufficient capitalE. all of the above23.Which of the following legal forms of business is owned and usually operated by one person who is responsible for its debts?A. corporationB. general partnershipC. sole proprietorshipD. monopolyE. cartel24.The most important benefit of sole proprietorships isA. failure.B. freedom.C. lack of privacy.D. no liability.E. lower risk.25. Jan Pennington is opening a flower shop and has decided to operate as a sole proprietorship. Which of the following is NOT one of the advantages of operating the business as a sole proprietorship?。
商业理论考试试题及答案
商业理论考试试题及答案一、单项选择题(每题2分,共20分)1. 商业管理中,被称为“组织理论之父”的是哪位学者?A. 亚当·斯密B. 泰勒C. 马斯洛D. 马克思·韦伯答案:D2. 在市场营销4P理论中,哪一个“P”代表价格?A. ProductB. PlaceC. PromotionD. Price答案:D3. 下列哪项不属于企业社会责任(CSR)的范畴?A. 环境保护B. 员工福利C. 利润最大化D. 社区贡献答案:C4. 企业战略管理的核心是确定和实施企业的:A. 短期目标B. 中期规划B. 长期战略D. 日常运营答案:C5. 在财务管理中,流动资产通常指的是可以在一年内或超过一年的一个营业周期内变现或使用的资产。
以下哪项不属于流动资产?A. 现金B. 应收账款C. 存货D. 固定资产答案:D6. 供应链管理的主要目标是:A. 降低成本B. 提高效率C. 增强客户满意度D. 所有上述选项答案:D7. 在组织行为学中,霍桑效应指的是什么?A. 员工对工作环境变化的反应B. 员工对工作条件改善的反应C. 员工对被观察或研究的反应D. 员工对工作压力的反应答案:C8. 企业进行市场细分的目的是为了:A. 提高市场占有率B. 更好地满足消费者需求C. 降低生产成本D. 增加产品种类答案:B9. 在国际贸易中,最惠国待遇是指:A. 给予所有贸易伙伴相同的关税优惠B. 只给予特定国家关税优惠C. 对所有国家征收相同的关税D. 对特定国家征收更高的关税答案:A10. 下列哪项不是企业风险管理的内容?A. 市场风险B. 信用风险C. 操作风险D. 员工满意度答案:D二、多项选择题(每题3分,共15分)11. 企业战略联盟的类型包括:A. 合资企业B. 特许经营C. 供应链合作D. 独家代理答案:A, B, C12. 下列哪些因素会影响消费者购买决策?A. 个人态度B. 社会影响C. 文化因素D. 经济状况答案:A, B, C, D13. 在平衡计分卡(Balanced Scorecard)中,以下哪些是构成要素?A. 财务视角B. 客户视角C. 内部流程视角D. 学习与成长视角答案:A, B, C, D14. 下列哪些属于企业核心竞争力的要素?A. 独特的产品技术B. 品牌影响力C. 专利权D. 地理位置答案:A, B, C15. 在企业人力资源管理中,以下哪些是员工激励的方法?A. 绩效奖金B. 股票期权C. 培训与发展机会D. 工作轮换答案:A, B, C, D三、简答题(每题10分,共20分)16. 简述SWOT分析的含义及其在商业决策中的应用。
2020年电大《电子商务概论》期末考试题库及参考答案
2020年电大《电子商务概论》期末考试题库及参考答案注意事项:1. 答题前,考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上。
2. 每小题选出答案后,用2B铅笔把答题纸上对应题目的答案标号涂黑。
如需改动,用橡皮擦干净后,再选涂其他答案标号。
不能答在试题卷上。
一、单项选择题(本大题共20小题,每小题1分,共20分)在每小题列出的四个备选项中只有一个是符合题目要求的,请将其选出并将“答题纸”的相应代码涂黑。
错涂、多涂或未涂均无分。
1.Web2.0最具有代表性的应用是( A )A.博客B.文件传输C.电子邮件D.远程登录2.安全电子交易协议的英文缩写是( C )A.ATM B.POSC.SET D.SSL3.下列不属于...EDI优势的是( D )A.降低交易成本B.减少企业库存C.改善客户服务D.提供交易双方面对面沟通的机会4.电子商务的基本流程中,交易双方利用电子通信设备和通信方法将彼此的权利、义务、具体订单、运输方式及违约索赔做出详细规定,该阶段属于( B )A.索赔B.签订合同C.履行合同D.交易磋商5.需要在阿里巴巴交易平台的认证中心进行认证的是( D )A.买方企业B.卖方企业C.中介服务商D.买卖双方企业6.网络拍卖的细分模式不包括...( A )A.美式拍卖B.英式拍卖C.日本式拍卖D.荷兰式拍卖7.下列选项中,对电子商务模式解释正确的是( B )A.使用网络结算技术的商务模式B.使用网络信息技术的商务模式C.使用网络安全技术的商务模式D.使用网络交易技术的商务模式8.长尾理论的基本原理是( C )A.大市场由小市场融合而成B.两个小市场可以汇集成中型市场C.众多小市场可以汇集成与大市场相匹敌的市场能量D.众多小市场不可能汇集成与大市场相匹敌的市场能量9.企业与政府之间电子商务的英文缩写是( D )A.B2B B.B2CC.C2C D.B2G10.电子商务系统的基础是( D )A.中介组织B.电子商务服务商C.电子商务参与者D.Internet信息系统11.利用信息网络技术全面实现电子交易的商务系统是( A )A.电子商务系统B.Internet信息系统C.Internet支付系统D.企业管理信息系统12.电子商务系统的“四流”中,代表着货物所有权转移,标志着交易完成的是( B )A.物流B.商流C.资金流D.信息流13.团购类网站的商务流程属于( C )A.宏观的商务流程B.微观的商务流程C.中观的商务流程D.采购的商务流程14.企业在制定电子商务战略时,对外部环境进行评估常用的分析工具是( B )A.五力模型B.PEST分析法C.ABC分析法D.SWOT分析法15.根据波士顿矩阵法,决定企业产品结构是否合理的外在因素是( D )A.产业集中度B.资金周转率C.产品利润率D.销售增长率16.消费者不惜代价以追求决策方案和效果完美为目标,属于( D )A.预期满意原则B.遗憾最小原则C.相对满意原则D.最大满意原则17.消费者理性意识的加强主要表现在( B )A.对交易安全的关注B.对产品质量的关注C.对交易速度的关注D.对产品包装的关注18.客户关系管理中的二八法则指的是( A )A.20%的客户提供80%的利润B.20%的市场提供80%的利润C.80%的市场提供20%的利润D.20%的客户购买80%的产品19.对物流中的物品进行标识和描述的方法是( A )A.条码技术B.射频技术C.GPS技术D.地理信息系统20.在全球电子商务物流发展初期,占主要地位的物流模式是( C )A.第三方物流B.第四方物流C.企业自营物流D.企业物流联盟二、多项选择题(本大题共5小题,每小题2分,共10分)在每小题列出的五个备选项中至少有两个是符合题目要求的,请将其选出并将“答题纸”的相应代码涂黑。
商贸类常识考试题及答案
商贸类常识考试题及答案一、单项选择题(每题2分,共20分)1. 商贸类企业的主要经济活动是()A. 生产制造B. 销售与服务C. 技术开发D. 金融投资答案:B2. 以下哪项不是商贸类企业的核心竞争力?()A. 品牌影响力B. 供应链管理C. 产品创新D. 环境适应性3. 商贸类企业在进行市场分析时,通常不包括以下哪项内容?()A. 消费者行为B. 竞争对手分析C. 产品成本分析D. 行业趋势预测答案:C4. 商贸类企业在制定销售策略时,以下哪项不是必须考虑的因素?()A. 价格策略B. 促销活动C. 产品包装D. 生产流程5. 在国际贸易中,以下哪项不是常见的支付方式?()A. 信用证B. 电汇C. 现金交易D. 保函答案:C6. 商贸类企业在进行市场推广时,以下哪项不是有效的推广方式?()A. 社交媒体营销B. 电子邮件营销C. 电视广告D. 内部培训答案:D7. 商贸类企业在进行库存管理时,以下哪项不是常用的库存控制方法?()A. 经济订货量模型B. ABC分类法C. 先进先出法D. 线性规划答案:D8. 商贸类企业在进行客户关系管理时,以下哪项不是客户满意度提升的关键因素?()A. 产品质量B. 售后服务C. 价格优势D. 员工着装答案:D9. 商贸类企业在进行风险管理时,以下哪项不是风险识别的步骤?()A. 风险识别B. 风险评估C. 风险控制D. 风险转移答案:C10. 商贸类企业在进行财务管理时,以下哪项不是财务报表的组成部分?()A. 资产负债表B. 利润表C. 现金流量表D. 预算报告答案:D二、多项选择题(每题3分,共15分)11. 商贸类企业在进行市场调研时,可能采用以下哪些方法?()A. 问卷调查B. 深度访谈C. 焦点小组讨论D. 观察法E. 以上都是答案:E12. 商贸类企业在进行供应链管理时,以下哪些因素是必须考虑的?()A. 供应商选择B. 物流成本C. 库存控制D. 信息技术E. 以上都是答案:E13. 商贸类企业在进行国际贸易时,可能面临的风险包括哪些?()A. 汇率风险B. 政治风险C. 信用风险D. 运输风险E. 以上都是答案:E14. 商贸类企业在进行客户服务时,以下哪些措施可以提高客户满意度?()A. 提供个性化服务B. 快速响应客户需求C. 提供高质量的产品D. 定期进行客户回访E. 以上都是答案:E15. 商贸类企业在进行财务管理时,以下哪些指标是重要的财务分析工具?()A. 流动比率B. 资产负债率C. 利润率D. 投资回报率E. 以上都是答案:E三、判断题(每题1分,共10分)16. 商贸类企业的品牌建设只与市场营销部门有关,与其他部门无关。
电子商务概论期末试题
电子商务概论试题1、单项选择题(本大题共20小题,每小题1分,共20分)在每小题列出的四个备选项中只有一个是符合题目要求的,请将其代码填写在题后的括号内。
错选、多选或未选均无分。
1、SET的局限性是( )A.不能保证信息的机密性B.只能接收信用卡C.不能保证数据的完整性D.缺少卖方的认证2、在下列网络营销方法中,属于互联网外的主动营销是( )A.利用电子邮件B.互联网自动回复C.电子媒体的有形分销D.参与讨论组3、在线调查常用的方法是( )A.邮寄调查B.电子邮件调查C.人员调查D.电话调查4.电子商务活动的直接参与者通常不包括( )。
A. 用户B. 商家C. 金融机构D. 政府机构5、电子商务安全协议SET主要用于( )。
A. 信用卡安全支付B. 数据加密B. 交易认证 D. 电子支票支付6、电子商务的特点不包括( )。
A. 高效性B. 虚拟性C. 技术依赖性D. 安全性7、下列不属于Internet特点的是( )。
A.安全性B.全球性C.开放性D.平等性8、按( )划分,可将加密体制划分为对称加密体制和不对称加密体制。
A. 加密与解密算法是否相同B. 加密与解密算法是否可逆C. 加密与解密密钥是否相同D. 加密与解密密钥的长度是否相同9、电子商务的分类按( )可分为B2B、B2C和C2C三种主要模式。
A. 参与主体B. 使用网络C. 交易量D. 交易范围10、电子商务交易活动的四个流程中无法完全由Internet实现的是( )。
A. 商流B. 物流C.信息流D. 资金流11、在需要保护的网络与可能带来安全威胁的互联网或其它网络之间建立的保护层,称为( )A.屏蔽层 B.应用层C.防火墙 D.物理层12.大众媒体促销过程的最重要特征是( )A.销售者是主动的,而购买者是被动的B.销售者是主动的,而购买者是主动的C.销售者是被动的,而购买者是被动的D.销售者是被动的,而购买者是主动的13..企业资源规划未来的目标是( )A. 提高方便性B. 减低成本C. 提高灵活性D.效益最大化14.下面哪项不属于先付代币结算机制的是( )A. 电子支票B.电子现金C.借记卡D.存放电子货币的电子钱包15. 在线购物与邮购的相同之处是( )A. 成本相似B. 结算方式相似C. 都有与消费者的交互沟通D. 受欢迎的零售商品种类相似16.EDI的中文解释是( )A.企业数据传输B.电子数据交换C.企业资源计划D.电子资金转账17.能够带附件的互联应用是( )A.TelnetB.BBSC.电子邮件D.FTP18.在计算机的安全中,“防止未经授权的数据暴露并确保数据源的可靠性”指的是( )A.认证B.保密C.完整D.即需19.将商品按照顾客指定的时间和方式送到指定的地点去的活动,被称为( )A.订单接收B.在线订购C.在线支付D.订单履行20.与邮购销售方式相比,在线零售的优势是( )A.省时方便B.没有传统的仓库和店铺C.成本低廉D.有受欢迎的商品种类二、多项选择题(本大题共5小题,每小题2分,共10分)在每小题列出的五个备选项中至少有两个是符合题目要求的,请将其代码填写在题后的括号内,错选、多选、少选或未选均无分。
商品学概论试题及答案
第一章商品学的研究对象与内容二、单项选择题1.商品是()发展到一定历史阶段的产物。
A.劳动力;B.人类社会生产力;C.工业化;D.农业化2.商品是具有使用价值的()。
A.劳动产品;B.社会产品;C.工业品;D.农产品3.商品是供()消费的。
A.生产者;B.经营者;C.社会;D.城乡4.从本质上说,消费者购买的不是商品本身,而是它的()。
A.功能 / 效用;B.附加服务;C.使用价值;D.价值5.商品的使用价值就是商品的()。
A.功能;B.有用性;C.价值性;D.价格6.商品使用价值的大小是由()来衡量的。
A.消费需要;B.商品属性;C.商品价格;D.商品品种和质量7.商品学是研究()的科学。
A.商品质量;B.商品品种;C.商品消费;D.商品使用价值及其变化规律8.商品学是一门()。
A.自然科学;B.技术科学;C.社会科学;D.综合性交叉应用学科9.商品学研究的核心内容是()。
A.商品使用价值;B.商品价值;C.品种、质量及其相关问题;D.微观、宏观管理10.商品学起源于()。
A.美国;B.英国;C.意大利;D.德国11.商品学的产生大约在()。
A.18 世纪末;B.19 世纪末;C.300 年前;D.400 年前12.商品学产生和发展的前提在于()。
A.第一次工业革命;B.第二次工业革命;C.商品生产的发展,特别是商人的出现;D.商业教育的发展13.国外最早涉及商品学领域的着作是()。
A.《完美商人》;B.《商业之美》; C.《商品学导论》14.商品学的创始人是()。
A.约翰·贝克曼;B.达尔文;C.陆羽;D.李时珍15.()年,我国商业教育中开始把商品学作为一门必修课。
A.1902;B.1949;C.1978;D.1985三、多项选择题1.某些天然物品,如()等,虽然具有使用价值,但因其不是劳动产品,所以不能称为商品。
A.空气;B.阳光;C.雨水;D.原始森林2.商品一旦进入市场交换,就要受到()的支配。
商务数学试题及答案高中
商务数学试题及答案高中一、选择题(每题3分,共30分)1. 某公司在一次促销活动中,销售总额为100万元,其中成本为60万元,那么这次促销活动的利润率是多少?A. 40%B. 60%C. 20%D. 30%答案:A2. 如果一个商品的进价是100元,售价是150元,那么它的利润率是多少?A. 50%B. 25%C. 75%D. 33.33%答案:A3. 某公司计划在一年内将销售额提高20%,如果去年的销售额是500万元,那么今年的销售额应该是多少?A. 600万元B. 500万元C. 400万元D. 450万元答案:A4. 某商品的售价是200元,如果成本是售价的60%,那么该商品的成本是多少?A. 120元B. 160元C. 80元D. 100元答案:A5. 如果一个商品的售价是150元,利润是售价的20%,那么该商品的成本是多少?A. 120元B. 100元C. 125元D. 75元答案:B6. 某公司去年的销售额是1000万元,今年预计增长10%,那么今年的销售额应该是多少?A. 1100万元B. 900万元C. 1200万元D. 800万元答案:A7. 某公司的成本是销售额的70%,如果今年的销售额是800万元,那么今年的成本是多少?A. 560万元B. 700万元C. 800万元D. 600万元答案:A8. 如果一个商品的售价是250元,成本是售价的80%,那么该商品的利润率是多少?A. 20%B. 40%C. 60%D. 80%答案:A9. 某公司去年的销售额是1200万元,今年预计下降5%,那么今年的销售额应该是多少?A. 1140万元B. 1200万元C. 1260万元D. 1100万元答案:A10. 如果一个商品的售价是300元,利润是售价的10%,那么该商品的成本是多少?A. 270元B. 200元C. 150元D. 180元答案:A二、填空题(每题2分,共20分)1. 如果一个商品的售价是500元,成本是售价的70%,那么该商品的利润是______元。
商学测试题及答案
商学测试题及答案一、单项选择题(每题2分,共20分)1. 商业活动中,以下哪项不是企业的主要目标?A. 利润最大化B. 社会责任C. 市场扩张D. 股东利益答案:B2. 以下哪项不是市场营销的4P理论中的内容?A. 产品B. 价格C. 地点D. 促销答案:C3. 在供应链管理中,以下哪项不是供应链的基本流程?A. 供应商管理B. 物流管理C. 客户关系管理D. 财务管理答案:D4. 企业战略规划中,SWOT分析不包括以下哪项?A. 优势B. 劣势C. 机会D. 风险答案:D5. 以下哪项不是企业财务报表的组成部分?A. 资产负债表B. 利润表C. 现金流量表D. 预算表答案:D6. 以下哪项不是企业人力资源管理的主要职能?A. 招聘B. 培训C. 绩效评估D. 产品开发答案:D7. 以下哪项不是企业风险管理的常见类型?A. 市场风险B. 信用风险C. 操作风险D. 技术风险答案:D8. 以下哪项不是企业组织结构的常见形式?A. 职能制B. 事业部制C. 矩阵制D. 线性制答案:D9. 以下哪项不是企业运营管理的关键要素?A. 生产流程B. 质量控制C. 客户服务D. 市场调研答案:D10. 以下哪项不是企业信息系统的主要功能?A. 数据处理B. 信息共享C. 决策支持D. 产品制造答案:D二、多项选择题(每题3分,共15分)1. 以下哪些因素会影响企业的市场定位?A. 产品特性B. 价格水平C. 消费者偏好D. 竞争对手策略答案:A、B、C、D2. 以下哪些属于企业外部环境分析的内容?A. 政治法律环境B. 经济环境C. 社会文化环境D. 技术环境答案:A、B、C、D3. 以下哪些是企业财务管理的主要目标?A. 资产增值B. 利润最大化C. 风险控制D. 资本结构优化答案:A、B、C、D4. 以下哪些属于企业战略规划的步骤?A. 环境分析B. 目标设定C. 战略制定D. 执行监控答案:A、B、C、D5. 以下哪些是企业运营管理中的关键指标?A. 生产效率B. 产品质量C. 客户满意度D. 成本控制答案:A、B、C、D三、简答题(每题10分,共20分)1. 简述企业社会责任(CSR)的重要性。
商贸专业期末考试试题及答案
商贸专业期末考试试题及答案一、单项选择题1. 消费品市场是指所有为了满足()需要而提供商品或服务的场所。
A.营销者B. 全社会C. 工业用户D. 个人或家庭生活2. 消费者的购买决策很大程度上受()的影响。
A.社会文化因素B. 心理因素C. 个人因素D. 以上三个因素都是3. 属于消费者市场的市场细分的标准是()。
A. 组织因素B. 用户规模C. 人事因素D. 心理因素4. 麦当劳与肯德基、可口可乐与百事可乐持续不断的竞争,实行的是()。
A. 避强定位B.针对式定位C. 重新定位D. 产品差异化5.消费者的购买单位是个人或( )A.集体B.家庭C.社会D.单位6.购买行为的实际起点是()A.寻找信息B.购买动机C.消费需求D.作出选择7.关于消费者购买决策过程,下列哪种说法是正确的()A.消费者在购买过程中是严格按照五步的顺序进行的B.消费者购买决策根本没有规律可循C.购买过程在实际购买发生之前就已经开始了,并且购买之后很久还会有持续影响D.以上都不对8.采用无差异性营销战略的最大优点是( )。
A.市场占有率高 B.成本的经济性C.市场适应性强 D.需求满足程度高9. 在“彩电大战”,“空调大战”如火如荼的同时,海尔始终坚持“优质高价”战略。
海尔采取的市场定位方法叫( )。
A.根据产品属性和利益定位 B.根据产品价格和质量定位C.根据产品用途定位 D.根据使用者定位10.市场细分的依据是 ( )A.产品类别的差异性 B.消费者需求与购买行为的差异性C.市场规模的差异性 D.竞争者营销能力的差异性二、多项选择题11.根据马斯洛论理,高级的心理上的需要是()A.安全需求B。
社交需求C。
尊重需求D。
自我实现的需求12.消费者的购买行为分析,主要是研究消费者()A.何时购买B。
何地购买C。
如何购买D。
谁担任购买角色13.地理细分变数有()A.地形B.气候C.城乡D.交通运输E.经济14.从消费者心理角度看,消费者的购买行为主要受()等方面因素的影响。
- 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。
CH011. What are profits?A. total money taken in by a corporationB. difference between revenues and expensesC. increases in a corporation's stock priceD. increases in income from year to yearE. none of the above2. A(n) ____ is a nation’s basis for allocating its resources among its citizens.A. capital structureB. economic systemC. distribution networkD. ownership systemE. none of the above3.The key difference between economic systems is the different ways in which they manage theA. factors of production.B. transportation of goods within their borders.C. governmental rules and regulations.D. payment of workers.E. forests and lakes.4. A(n) ___is an individual who accepts the risks and opportunities entailed by creating and operating a new business.A. directorB. proprietorC. entrepreneurD. partnerE. officer5.Which of the following is NOT an example of physical resources?A. market forecastsB. office facilitiesC. computersD. production facilitiesE. land6. A planned economy relies on a centralized government toA. support free enterprise in every way possible.B. control all or most factors of production.C. encourage citizens to buy shares of stock in small corporations.D. keep its control activities to a minimum.E. none of the above7. Which of the following is identified by the textbook as being a communist nation?A. VietnamB. Sri LankaC. IndonesiaD. MalaysiaE. Iraq8. In a(n) ___market, firms buy resources from suppliers.A. supplyB. inputC. outputD. buyerE. open9. Ford Motor Company sells its cars and trucks in a(n)A. output marketB. input market.C. supply market.D. selling market.E. open market10. Which economic system provides for the private ownership of the factors of production and also encourages entrepreneurship by offering profits as an incentive?A. socialismB. communismC. fascismD. state medical planE. capitalism11.The process of converting government enterprises into privately owned firms is calledA. supply.B. demand.C. privatization.D. socialism.E. communism.12.Which of the following responses best defines the term demand?A. willingness and ability of buyers to purchase a product, good, or serviceB. an inner desire that must be satisfiedC. an order given to a supplier of amuch-needed productD. a want and need felt by the consuming public in a free-market systemE. none of the above13."Buyers will purchase (demand) more of a product as its price drops and less of a product as its price increases." This is referred to asA. the buyers' code of conduct.B. the eternal purchase guideline.C. the "asking factor."D. the law of demand.E. the greater sucker theory.14. Which statement below best states the law of demand?A. As the price goes up, I like it better.B. When I want it, price makes no difference to me.C. As the price goes down, I like it better.D. Good advertising affects my desire for a product more than price.E. Well over 90 percent of shoppers pay no attention to price15. Under the law of demand, which situation sketched below will be accompanied by more purchasing of a product?A. the consumer's need for the productB. lowering the price of the productC. raising the price of the product as an indication that it is hign qualityD. the so-called "popularity" of the productE. the knowledge that possessing such a product can add to a person's positive image16.A ____shows how many of a given product will be demanded at different prices.A. demand curveB. supply curveC. price listD. price controlE. none of the above17. When plotted on the same graph, the supply curve and the demand curve will normallyA. run parallel to one another.B. one curve point up, one curve point downC. cross one another at some point.D. be far apart due to the "eruption factor"known for years in supply and demand.E. get closer together as demand increases,but never intersect.18. The price at which the quantity of goods demanded and the quantity of goods supplied are equal is referred to asA. the equilibrium price.B. consumer equality price.C. the deal maker price.D. the motion point price.E. market equality price.19.In the city of Westminster, market analysts have observed that all Christmas trees offered for sale will be purchased at a price of $20.00 and all demand will be satisfied. In this market, $20.00 is theA. equilibrium price.B. demand price.C. supply price.D. enterprise price.E. margin price.20. In the city of Westminster, Christmas trees are being sold for $25.00. At this price, all trees are buyers are able to satisfy their demand and some trees remain unsold. This is the market condition known asA. demand deficit.B. stoppage.C. supply deficit.D. shortage.E. surplus.21. When the quantity demanded exceeds the quantity supplied, a ____ will result.A. demand deficitB. stoppageC. equilibrium pointD. shortageE. surplus22. Of the following statements, which best captures the notion of private enterpriseA. Individuals pursue their own interests without government restriction.B. Certain business activities are to remain "private."C. Businesses can do anything they want, free of any legal restraints.D. Small businesses will do better than big businesses.E. None of the above.23. Which of the following is NOT one of the four elements required in private enterprise?A. private property rightsB. stability of cash flowC. freedom of choiceD. profitsE. competition24. In perfect competition, which of the following conditions must prevail?A. All firms in a given industry must be small.B. The number of firms in the industry must be large.C. The products offered by the firms are so similar that buyers can't tell the difference.D. All of the above are true.E. None of the above are true.25. Which of the following is NOT characteristic of perfect competition?A. many firms in industryB. firms are smallC. great similarity among products offered by different firmsD. easy entry into the industryE. products from different firms are easily differentiated from one another26. In the United States, milk is produced on thousands of farms, with no producer dominating the market. Producers sell milk at the going price and are unable to influence this price. Millions of gallons of milk are purchased every day. The market for milk is best described asA. a monopoly.B. an oligopoly.C. perfect competition.D. monopolistic competition.E. passive competition.27. Of the following, which is a way in which monopolistic competition differs from perfect competition?A. There are more sellers in a market characterized by monopolistic competition.B. It is easier for sellers to enter a market/industry characterized by monopolistic competition.C. In a perfectly competitive market, products are more dissimilar.D. In a market characterized by monopolisticcompetition, individual firms have somecontrol over price.E. None of the above.28. __________ exists when an industry has only a handful of sellers, most of which are large.A. A monopolyB. An oligopolyC. Perfect competitionD. Monopolistic competitionE. None of the above29. Which of the following is NOT true of an oligopoly?A. Competing firms have very similar prices for products.B. There are few sellers.C. Prices differ greatly among sellers.D. Entry into the industry is difficult.E. The actions of one firm will significantly affect the sales of other firms.30.In an oligopoly, when one firm reduces its prices, how do the other members of the oligopoly react?A. There is no reaction--usually.B. Others reduce theirs also--usually quite quickly.C. Others may reduce their prices, too, but only very, very gradually.D. Other companies are not even aware that a change in price has taken place.E. None of the above.31.Which of the following seems the most likely pricing approach for a monopoly?A. Charge customers whatever you please.B. Give customers a real bargain on price.C. Charge a price that will not cause consumer demand to drop.D. Undercut the prices of the competition.E. Concentrate on quality and service, and not on price.32.Which of the following is an example of a natural monopoly?A. automobilesB. sporting goodsC. motion picturesD. electric companiesE. airlines33.___ refers to the total quantity of goods and services produced by an economic system during a given period.A. The business cycleB. Aggregate outputC. The standard of livingD. The consumer price indexE. The national debt34.Increases in an economic sys tem’s standard of living results primarily from increases inA. balance of tradeB. real GNP.C. productivity.D. nominal GDP.E. imports.35.A nation’s ____is the economic value of all of the products that a company exports minus the economic value of its imports.A. standard of livingB. balance of tradeC. balance of paymentsD. national debtE. none of the above36.The chief goal of an economic system isA. stability.B. growth.C. productivity.D. equality.E. freedom of choice.37.Which of the following statements about inflation is true?A. The Consumer Price Index is a good way of measuring inflation.B. Inflation decreases the purchasing power of consumer dollars.C. Inflation increases the purchasing power of consumer dollars.D. Both a and bE. None of the above.38.Which of the following is NOT a potential result of low unemployment?A. increased prices for productsB. decreased purchasing powerC. decreased profit marginsD. economic stabilityE. all are potential results of low unemployment39.A nation manages the collection and spending of its revenues through____ policy.A. fiscalB. monetaryC. militaryD. welfareE. Congressional40.Taken together, fiscal policy and monetary policy make up ___ policy.A. economicB. financialC. militaryD. welfareE. stabilization41.The energy crisis in California was largely a result of increased regulation of utility companies.对错42. The legitimate right to pursue profits distinguishes a business from organizations such as universities, hospitals, and government agencies对错43. Land, labor, capital, and entrepreneurship are the four traditional factors of production.对错44. A planned economy relies on a centralized government to control all or most of the factors of production and to make all or most production and allocation decisions.对错45. When the quantity demanded exceeds the quantity supplied, a surplus exists.对错46. As a rule, in perfect competition there will be very few sellers.对错47. In an oligopoly, the entry of new competitorsis hard because large capital investment isneeded.对错48. Gross Domestic Product (GDP) refers to the total value of goods and services produced by a national economy within a given period regardless of where the factors of production are located.对错49. The consumer price index measures prices of typical products used by consumers in urban areas.对错50. The purpose of monetary and fiscal policy is to smooth out fluctuations in output and unemployment and to stabilize prices.对错CH021.Behavior that conforms to individual beliefs and social norms about what is right and good is referred to asA. collusion.B. check kiting.C. social reaction.D. ethical behavior.E. GAAP2.Ethics are based on individual beliefs and social concepts and vary fromA. person to person.B. situation to situation.C. culture to culture.D. all of the above.E. none of the above.3.A(n) ____ occurs when an activity may benefit the individual to the detriment of his or her employer.A. agency disputeB. loss leaderC. conflict of interestD. ethical dilemmaE. ethics code4.A firm’s customers, competitors, stockholders, suppliers, dealers, and unions are consideredA. fiduciaries.B. investors.C. sphere of influence.D. primary agents of interest.E. extended community.5.Save-a-Bunch Hardware has doubled its prices for plywood and other building supplies after a tornado strikes the area. Save-a-Bunch Hardware is likely guilty ofA. price gouging.B. price lining.C. maximization.D. price fixing.E. collusion.6.T he Brazilian term _________ means “to finda way.”A. pesoB. jeitinhoC. cartelD. anovaE. pelisse7.When evaluating a decision based on the ethical norm of utility, a manager will consider which of the following questions?A. Is the decision consistent with what we regard as fair?B. Does the decision respect the rights of the individuals involved?C. Is the decision consist ent with people’s responsibilities to each other?D. Does the decision optimize what is best for those who are affected by it?E. None of the above.8.When evaluating a decision based on the ethical norm of rights, a manager will consider which of the following questions?A. Is the decision consistent with what we regard as fair?B. Does the decision respect the rights of the individuals involved?C. Is the decision consistent with people’s responsibilities to each other?D. Does the decision optimize what is best for those who are affected by it?E. None of the above.9.The most effective step that a company can take to promote ethical behavior is toA. conduct frequent comprehensive audits ofall financial information.B. have employees sign a code of conduct upon hiring.C. monitor employee behavior on an ongoing basis.D. demonstrate top management support of ethical standards.E. publicize efforts to become more ethical.10.Through ____, companies formally acknowledge their intent to do business in an ethical manner.A. government regulationsB. EEOC guidelinesC. codes of ethicsD. blue sky lawsE. mission statements11.Software developed by Tumbleweed CommunicationsA. encrypts email messages so that only intended recipients can view them.B. creates a digital backup of email attachments.C. searches for banned words and blocks transmission of emails.D. all of the above.E. both a and c.12. The way in which a business tries to balance its commitments to groups and individuals in its social environment is calledA. business ethics.B. socialization.C. corporate responsibility.D. social responsibility.E. government regulation.13.Which of the following groups is NOT considered an organizational stakeholder?A. employeesB. investorsC. customersD. suppliersE. all of the above are organizational stakeholderspanies such as MBNA, 3M Corporation, Continental Airlines, Hoecsht Celanese, and Southwest Airlines have reputations for demonstrating a high level of social responsibility toA. the investors.B. local communities.C. their employees.D. their customers.E. their suppliers.15.The economic turmoil of the ____ led to new laws that described an expanded role for businesses in protecting and enhancing the general welfare of society.A. Great DepressionB. Middle AgesC. Era of Social ActivismD. Colonial EraE. Entrepreneurial Era16. ____ are waste industrial gases that trap heat in the atmosphere.A. ByproductsB. ExajoulesC. Greenhouse emissionsD. Energy suppliesE. Acid rain17.Under the Intergovernmental Panel on Climate Change's "worst-case" scenario for world-wide climate changes, we would find a(n)A. decrease in the number of hurricanes.B. decrease in the number of hurricanes.C. decrease in severe winter weather.D. decrease in energy supplies.E. decrease in water consumption.18.Carbon monoxide emitted by automobiles contributes toA. land pollution.B. air pollution.C. noise pollution.D. kiting.E. consumption.19.Much of the damage to forests and streams in the eastern United States and Canada has been attributed to acid rain originating in sulfur from manufacturing and power plants inA. Canada.B. the midwestern United States.C. Mexico.D. Europe.E. the rain forests of Brazil.20.Which of the following types of wastes can be separated and used as fuels in industrial boilers?A. phosphatesB. acid rainC. combustibleD. carbon dioxideE. chloride21.Dangerous chemical and/or radioactive byproducts of manufacturing processes are calledA. green rain.B. phosphates.C. exajoules.D. toxic wastes.E. spreaders.22.The reconversion of waste materials into useful products is referred to asA. acid rain.B. manufacturing.C. solidifying.D. recycling.E. proliferating.23.Which of the following organizations enforces guidelines for labeling food products?A. Securities and Exchange Commission (SEC)B. Central Intelligence Agency (CIA)C. Food and Drug Administration (FDA)D. Federal Communication Commission (FCC)E. Federal Trade Commission (FTC)24.Which of the following has NOT been identified as a basic consumer right?A. Consumers have a right to safe products.B. Consumers have a right to low prices.C. Consumers have a right to be informed about a product.D. Consumers have a right to be heard.E. Consumers have a right to choose what they buy.25.Responding to increased demand with overly steep, and often unwarranted, price increases is calledA. price fixing.B. price matching.C. unit pricing.D. segmentation pricing.E. price gouging.26.A company that provides its employees with equal opportunities for rewards and advancement without regard to race, sex, or other relevant factors is meeting itsA. legal responsibility.B. social responsibility.C. affirmative responsibility.D. all of the above.E. both a and b.27.An employee who detects and tries to put an end to a company's unethical, illegal and/or socially irresponsible actions by publicizing them is referred to as a(n)A. buyers’ agent.B. whistle-blower.C. investor.D. corporate manager.E. government inspector.28.Whistle-blowers generally receive __ of what the government collects.A. 50 percent to 60 percentB. 10 percent to 20 percentC. 25 percent to 30 percentD. 5 percent to 10 percentE. none29.Writing a check against money that has notyet arrived at the bank upon which it is drawn iscalledA. insider trading.B. GAPP financing.C. shorting the bank.D. margin purchasing.E. check kiting.30.In maintaining and reporting its financial status, every corporation must conform toA. corporate rules.B. the FDA.C. GAAP.D. insider information.E. AACSP.31.Firms that have adopted a(n) _____ stance to social responsibility have little regard for ethical conduct and will generally go to great lengths to hide wrongdoing.A. accommodativeB. obstructionistC. proactiveD. defensiveE. societal32.A(n) ___stance to social responsibility occurs when a company meets only the minimum legal requirement in its commitments to groups and individuals in its social environment.A. accommodativeB. obstructionistC. proactiveD. defensiveE. societal33.In a(n) ___ stance to social responsibility, a company actively seeks opportunities to contribute to the well being of groups and individuals in its social environment.A. accommodativeB. obstructionistC. proactiveD. defensiveE. societal34. Which of the following is NOT a step mentioned by the authors of your textbook to foster a company wide sense of social responsibility?A. Social responsibility must start at the top.B. A committee of top managers must develop a plan.C. Governmental initiatives dictate starting a plan.D. Governmental initiatives dictate starting a plan.E. The organization must conduct occasional social audits.35.Samuel Waksal faces additional charges for inappropriate use of a ___to buy 350,000 shares of stock for collateral on two loans.A. contractB. proxyC. warrantD. tradeE. organization36. Ethical behavior is behavior that individualbeliefs and social norms define as beingwrong and bad.对错37. What constitutes ethical and unethicalbehavior is determined partly by theindividual and partly by culture.对错38. A manager who discriminates against African Americans in hiring exhibits both unethical and illegal behavior.对错39. Ethical standards relating to business practices are fairly consistent around the world 对错40. The ethical norm of utility evaluates whetherthe decision is consistent with cultural standards of fairness. 对 错 41. The single most effective step a company can take to encourage ethical behavior is top management support. 对 错 42. Social responsibility refers to a business’ obligation to make decisions that benefit consumers 对 错43. Because of better customer service, largebanks have outperformed smaller banks in recent years 对 错 44. In response to the economic turmoil of the Great Depression, the government deregulated most business activity 对 错 45. Much of the damage to forests and streams in the eastern U.S. and Canada has been attributed to acid rain originating in sulfur from manufacturing and power plants in the Midwestern United States 对 错 46. American Home Products failed to inform consumers about the linkage between Pondimin and heart-valve disease. 对 错 47. Most people believe that a company’s social responsibility to employees goes beyond compliance with employment laws, such as equal employment opportunity and family leave 对 错 48.Insider trading occurs when someone uses public information to gain from the purchase or sale of stocks. 对 错49. Companies adopting an accommodative stance to social responsibility do as little as possible to solve social or environmental problems and may deny or cover up violations. 对 错 50. Small businesses must answer the same social responsibility questions as big businesses. 对 错 CH03 1.A locally owned and operated restaurant is typically a(n) A. monopoly. B. oligopoly. C. competitor. D. small business. E. corporation. 2.The SBA bases its definition of small businesses on A. number of suppliers. B. annual net income after taxes. C. number of employees. D. total annual sales. E. both c and d.3.Approximately ____of all U.S. businesses employ 20 or fewer people.A. 86 percentB. 59 percentC. 38 percentD. 19 percentE. 14 percent 4.Most of the products made by big manufacturers are sold to consumers by A. large retailers. B. large wholesalers. C. small businesses.D. large discount stores.E. middlemen.5.Which of the following industry groups is the fastest growing segment of small business enterprise?A. manufacturingB. wholesalingC. retailingD. servicesE. agriculture6.Which of the following forms of businesses buy products from manufacturers or other producers and then sell them to retailers?A. retailersB. wholesalersC. service firmsD. agriculture storesE. all of the above7.Because of the investment normally required in equipment, energy, and raw materials, a good deal of money is usually needed to start a(n)A. manufacturing business.B. retailing business.C. service business.D. agriculture business.E. wholesaling business.8.Jack Matz starts a photocopying business near a local university. His goal is to earn enough money to lead a comfortable life and retire in ten years. Matz has no plans to grow or expand. Jack Matz is a(n)A. entrepreneur, yet not a small business owner.B. entrepreneur and a small business owner.C. small business owner, yet not an entrepreneur.D. partner.E. limited partnership.9.New businesses need a(n) ____ to estimate the required size of a plant, store, or office; to decide how much inventory to carry; and how many employees to hire.A. revenue forecastB. financial planC. objectiveD. cash budgetE. credit report10.Which of the following are reasons provided by the authors of your textbook for buying an existing business rather than starting a new one from scratch?A. better odds of successB. proven ability to draw customersC. established working relationshipsD. an established track recordE. all of the above11.Of the new businesses started in the past decade, what percent were started from scratch?A. 15 percentB. 27 percentC. 64 percentD. 98 percentE. 82 percent12.Which of the following sources of funds are usually relied on by individuals starting up new businesses?A. bond marketsB. stock marketsC. capital marketsD. personal resourcesE. lending institutions13.Which of the following are federally licensed to borrow money from the SBA to invest in or lend to small businesses?A. SECB. SBICsC. USDAD. UNESCOE. Unit Investment Trusts14.Under the ____program, sponsored by the SBA, a small business can borrow from a commercial lender.A. SBDC programB. guaranteed loans programC. local development company programD. MESBIC company programE. advisory program15.Under the ___, the SBA works with a corporation founded by local citizens who want to boost the local economy to finance the small business, with the SBA's share not to exceed $500,000 for each small business.A. guaranteed loans programB. immediate participation loans programC. venture capital subsidy programD. local development companies programE. long-term progressive loan program16.McDonald's, Taco Bell, and Subway are examples of a(n)A. government entity.B. university sponsored business.C. franchise.D. networking business.E. mom and pop operation.17.Under a franchise arrangement, the buyer is called theA. franchisee.B. franchiser.C. bank.D. parent company.E. wholesaler.18.Which of the following is the most significant disadvantage of franchising?A. high startup costsB. increased chance of failureC. difficulty in obtaining financingD. lengthy contractsE. lack of managerial skills19.Which of the following is the most significant recent trend dealing with new businesses?A. entrepreneurs who cross over from big businessB. increased opportunities for minoritiesC. increased opportunities for womenD. new opportunities in global enterpriseE. emergence of e-commerce20.The number of black-owned businesses has increased by ____ over the past five-year period.A. 10 percentB. 25 percentC. 46 percentD. 60 percentE. 76 percent21.According to SBA estimates, roughly ___ of all new businesses can expect to survive for six years.A. 10 percentB. 20 percentC. 40 percentD. 70 percentE. 90 percent22.Which of the following factors contribute to small business failure?A. managerial incompetence or inexperienceB. neglectC. weak control systemsD. insufficient capitalE. all of the above23.Which of the following legal forms of business is owned and usually operated by one person who is responsible for its debts?A. corporationB. general partnershipC. sole proprietorshipD. monopolyE. cartel24.The most important benefit of sole proprietorships isA. failure.B. freedom.C. lack of privacy.D. no liability.E. lower risk.。