牛津译林版高中英语模块四第一单元自主学习任务单(含答案)

译林版高中英语模块四第一单元自主学习任务单
Period 5 Project
I. Learning objectives
At the end of this class, students will be able to:
1. Learn to analyze the structure of the two passages.
2. Get to know something about building an ad campaign.
3. Master the usage of some important words & phrases: determine; urge;
appeal to; get sth across; die from etc.
4. Understand the sentence structure:
When planning a public campaign, you may want to ask yourself...... II. Learning procedures
Step 1: Read and analyze passage 1
1. Read the passage quickly and analyze the structure of the passage.
Para. 1 A. How to reach the target audience
Para. 2 B. The definition of an ad campaign
Para. 3 C. What the ad campaign says
Para. 4 D. The target audience and how to
determine the target audience
2. Read the article carefully and answer the following questions.
（1）What is an ad campaign?
_________________________________________________________.
（2）What media can you use in an ad campaign?
_________________________________________________________.
（3）What questions should we first consider?
_________________________________________________________.
3. Consolidation: Fill in the blanks.
Step 2: Read and analyze passage 2
1. Read passage 2 quickly and analyze the structure of the passage.
Para. 1 The ________why the narrator chose anti -smoking as the
subject of their ad campaign.
Para. 2 The target ________ and their aim, and
the ways to convince their target audience .
Para. 3 The different _________used to get their message across.
Para. 4
The______ and logo .
2. Read the article carefully and answer.
(1) What is the subject of this ad campaign?
_________________________________________________________.
(2) Why do they build this ad campaign?
_________________________________________________________.
(3) Who is the target audience for this ad campaign?
_________________________________________________________.
(4) What is the ad campaign aimed to do?
_________________________________________________________.
3. Consolidation: Fill in the blanks.
Step 3：Language points.
1.determine vi.& vt. 决定；使下定决心
【教材原句】In order to determine your audience, you will need to
do a little
research and analysis in advance.
为了确定你的受众，你将需要提前做一点儿调查和分析。

写出下列句中determine的含义
①Have you determined the date for the wedding？________ ①The policeman wanted to determine all the facts. ________ ①He determined that his son shall have a good education. ________
Multiple choices
①He started to work even harder than before, __________ to come back stronger than he ever was.
A．determine B．to be determined
C．determined D．being determined
Fill in the blanks
①From the________ expression on his face, we knew that he was________ to take up the job, which needed great patience and________. (determine)
①I have determined on/upon _________ (work) as a volunteer teacher in the countryside after graduation.
①I'm determined________(go) all out to live up to my parents' expectations.
2.urge v.催促；力劝；竭力主张；驱赶；鞭策n.强烈的欲望，冲动
【教材原句】If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too.
如果我们能说服年轻人不要开始（吸烟）,那么他们有可能力劝他们的父母和其
Fill in the blanks
①The people in the earthquake­stricken area are in________(urge) need of food, medicine and shelters.
①In case of________(urge), call the police.
Transform the sentences
In preparation for lectures, I urge you to do some reading.
③In preparation for lectures, I urge you ____ ____ some reading.
④In preparation for lectures, I urge that ____ ____ ____some reading.
3.appeal to 呼吁……；恳求……；吸引
【教材原句】It is important to always try to appeal to the audience in order to get them to react in a certain way.
为了让受众做出预期的反应总是努力去吸引他们是很重要的。

写出下列句中appeal的含义
①She appealed to the high court against her sentence. ________
②Our school appeals to the students to set aside at least an hour every day to take exercise in order to raise learning efficiency.________
③Wolf Warriors Ⅱhas appealed to so many people to go to the cinema since it was showed.________
④The annoyed patient appealed to her children to make less noise.
________
Fill in the blanks:
⑤The government is appealing to everyone _________(save) water.
⑥Harry Potter stories are so_________(appeal) that they encourage children to
read more.
Complete the sentences
⑦The police are _________________________________ about the missing girl.
警察呼吁公众提供有关这个失踪女孩的任何消息。

⑧Sports have become an important form of entertainment,___________________.体育运动已成为一种重要的娱乐形式，吸引着男男女女。

4.get sth. across 使理解某事；解释清楚；传达
【教材原句】There are lots of different ways to get your message across when you are putting together an ad campaign.
在组织一场广告宣传活动时，有许多不同的方式可用来传递讯息。

Fill in the blanks.
On festivals, some promotion activities urge consumers to buy some goods, which always appeals ①__________many people. Sometimes, even if someone doesn't really need the bargains, he/she will buy them. It's really ②__________(浪费钱). So ③when you are purchasing the bargains(改为省略句）, you must resist temptations.
5. die from 死于
【教材原句】We want to shock people into realizing that many smokers die all too soon from illnesses and diseases related to smoking.
我们希望警醒人们，让他们认识到许多吸烟者过早地死于与吸烟有关的疾病。

Fill in the blanks
(1)According to statistics，a man is more than twice as likely________ skin cancer
as a woman.
(2) She________ know where you’ve been.
(3) The excitement________ as time went by.
(4) If the snowstorm does not blow over, the cattle_____. .
(5) The wolf________ in Britain hundreds of years ago.
6. When planning a public campaign, you may want to ask yourself......
When planning a public campaign在句中作时间状语，补充完整为When you are planning a public campaign,当主句与从句主语一致，且从句主语后接be动词时，可以把从句的主语和be动词一起省略。

Multiple choice
(1) You may take them all home ______.
A. if possible
B. if can
C. unless so
D. even if you can
(2)—Are you angry?
—Yes. He should at least answer when __.
A. speaking
B. spoken to
C. spoken
D. speaking to
III. Self-assessment
A. Translate the sentences.
1．我弄不懂怎样做这件事。

2. 我们力劝安妮放弃乘飞机而坐火车走。

3．约翰能用简短的语言将自己的观点表达清楚。

4. 这位老人因为饮酒过量而死亡。

5. 她恳请我们跟她一块去。

B. Fill in the blanks with proper words.
1. Some professors in my university are doing an (分析) of the education policy in the past years.
2. The province may fail to meet its t of recycling 20% of waste water.
3. They u the committee to approve plans for their reform program at the meeting.
4. 40% of the people thought that the advertising of ____________ (烟草) and alcohol should be forbidden.
5. Robert has never recovered from the (震惊) of his brother’s sudden death.
6. The judge r angrily to the suggestion that it hadn’t been a fair trial.
7. Last year, father took us to a (奢华的) restaurant to celebrate grandfather’s 90th birthday.
8. It’s said there are many p snakes in the forest not far from our school.
9. P speaking, I’m in favour of the plan you just mentioned.
10. We should believe we’re good enough to overcome our difficulties with courage and
d .
C. Multiple choices.
1. As a teacher, we should try to _____ to our students how helpful a correct
learning method is.
A. get it across
B. get it away
C. get it through
D. get it off
2. —Have you heard that George quit his job?
—Yeah, but I can’t _____ why he did so.
A. put out
B. figure out
C. carry out
D. pick out
3. Alexander tried to get his work _____ in medical circles.
A. to recognize
B. recognizing
C. recognize
D. recognized
4. The photographs of the storm-stricken areas have_____ people into donating
money.
A. fooled
B. discouraged
C. shocked
D. convinced
5. Though the necklace is not made of real crystal, the shape still _____ many
people’s desire to buy it.
A. appeals to
B. occurs to
C. attracts to
D. reacts to
6. They urged that the Science Museum _____ open during the vacation.
A. was kept
B. were kept
C. be kept
D. will be kept
7. Mr. Monk, I think it is important for us to meet _____ although we have been in touch in various ways.
A. increasingly
B. gradually
C. personally
D. skillfully
8. —Linda, can you give me some tips on doing this project?
—Sorry, but I’m not the person to _____ how the job should be done.
A. recommend
B. determine
C. influence
D. persuade
9. The speech he made ______ the football match bored a lot of fans to death.
A. concerned
B. be concerned
C. being concerned
D. concerning
10. She left him, ______ never ______ foot in that house again.
A. determined; to set
B. being determined; to put
C. determining; to set
D. determined; place
附件1
How do you build an ad campaign?
Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience. When you start a successful ad campaign, you must have a clear aim and an audience in mind. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. In an ad campaign you may need to employ different kinds of media, including posters, newspapers, magazines, radio and television.
There are three major questions you must first consider:
1 Who is the audience for your ad campaign?
The people you want to reach are your target audience. In order to determine your audience, you will need to do a little research and analysis in advance. You will need to explore what the audience already thinks. It is very important to know your audience so you can create the right message for the right people.
2 What do you want your ad campaign to say?
After you have decided who your audience is, it is time to decide what you want the audience to know or think about. It is important to always try to appeal to the audience in order to get them to react in a certain way. You can gather this information from your research. When planning a public welfare campaign, you may want to ask yourself:
What does my audience already know about this problem?
What aspects of this problem would they care about or be concerned with?
Is there some history behind the problem that they would be interested in?
How does the problem personally affect their lives?
3 How do you reach your audience?
There are lots of different ways to get your message across when you are putting together an ad campaign. You must decide what approach you want to use. This decision should depend mainly on your target audience and which kinds of ads reach that group best.
Anti-smoking ad campaign
Every year millions of people around the world die due to smoking. Every packet of cigarettes contains poisonous chemicals that can result in lung cancer and heart disease. This costs countries a lot of money and causes great damage to the welfare of the people. There are huge numbers of smokers in Asia. This is why we have chosen anti-smoking as the subject of our ad campaign.
The target audience is high-school teenagers. Our main aim is to discourage young people from smoking. Our research shows that young people care about their health and future. We will educate them about the bad physical effects of smoking and how smoking affects those people around them. We will explain all the advantages of not smoking, such as saving money which can then be spent on other things. Our interviews also indicate that young people are concerned about what is cool and what their friends like. We will show how smoking is not cool or attractive, because it makes people smell terrible, and gives them bad teeth, skin and fingernails. If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too.
Our campaign will start on 31 May, World No Tobacco Day. We will put large posters around the school with our logo and slogan. Our website will provide students with more information about smoking. We will also publish an article in the school magazine informing students about the dangers of smoking, and we will organize an essay competition as well.
Our slogan: Smoking kills!
Many people think that smoking is cool or enjoyable, but they are not fully aware of the damage that it does to their health. This is why we chose this picture as our logo. We want to shock people into realizing that many smokers die all too soon from illnesses and diseases related to smoking.
附件2
Answers:
A. Translate the sentences.
1. I can’t figure out how to do it.
2. We urged Anne to go by train rather than by plane.
3. John has a way to get his opinion across while using as few words as possible.
4. The old man died from drinking too much.
5. She appealed to us to go with her.
B. Fill in the blanks with proper words.
1. analysis
2.target
3.urged
4. tobacco
5. shock
6. reacted
7.fancy
8. poisonous
9.Personally 10.determination.
C. Multiple choices
1-5 ABDCA 6-10CCADA。