战略管理复习材料

战略管理复习材料

战略管理复习材料

中英互译：

战略规划strategy form ulation 战略实施strategy implem entation 超额利润above-average returns 技术扩散technology diffusion

战略柔性strategy flexibility 使命、愿景m ission、vision

组织文化organization culture 利润池profit pool

行业环境industry environm ent 全球思维体系global mind-set 显性知识valuable capabilities 隐性知识rare capabilities

先行者first m over 跟进者second m over

后进者late m over 公司层战略corporate-level strategy 快/慢/标准周期市场fast/slow/standard cycle m arkets

业务层战略business-level strategy 纵向一体化vertical integration

竞争对手分析competitor analysis 有形/无形资源tangible/intangible resources 合并m erger 收购acquisition 重组restructuring 多国化战略multidom estic strategy

全球化战略global strategy 跨国战略transnational strategy

规模经济econom ies of scale 范围经济econom ies of scope 简答

1. stakeholders概念和分类。P20

Stakeholders: People who are affected by a firm’s performance and who have claims on its performance.

·Capital market stakeholders: shareholders; major suppliers of capital.

·Product market stakeholders: Primary customers ; suppliers; host communities；unions.

Organizational stakeholders: Employees;

managers ;nonmanagers.

2. What are the four criteria determine core competencies and why it’s important? P68

1. Valuable capabilities: ?Help a firm neutralize threats or ex ploit opportunities.

2.Rare capabilities: ? Are not possessed by many others.

3.Costly-to-Imitate capabilities

Historical: A unique and a valuable organizational culture or brand name.?Ambiguous cause: The causes and uses of a c ompetence are unclear.

Social complex ity: interpersonal relationships, trust, and friendship among managers, suppliers , and customers.

4. Nonsubstitut able capabilities. ? No strategy equivalent.

3.slow-cycle/fast-cycle/standard-cycle markets 概念。P98

Slow-cycle market s: The firm’s competitive advantages are shielded from imitation commonly for long periods of time and where imitation is costly.

Fast-cycle markets : The firm’s competitive advantages aren’t shielded from imitation and where imitation is often rapid and inex pensive.

Standard-cycle markets: The firm’s competitive advantages are moderately shielded from imitation and where imitation is moderately costly.

4.Differences among the five business-level strategies and what are the specific risk? ? The Cost leadership strategy produce goods or services are acceptable to customers at the lowest cost, relative to other competitors. Firms serve at a broad target.

Risks: 1.A loss of competitive advantages to newer technologies.

2.A failure to detect changes in customer s’ needs.