学术英语-unit1

学术英语-unit1
2015-2016学年第⼆学期2015级《学术英语》第⼀单元测验
测验时间：30分钟。

满分：20分。

请把所有的答案都写在试题后⾯预留的横线处！
PartⅠMatch the words and phrases in Column A with the definitions in Column B, and write your answer on the Answer sheet follow the example, eg. 1-A. (5 Points)
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Par tⅡPlease explain the underlined terms in English. (3 Points)
1.Middle-of-the-road prices are no good: not high enough to exploit loyal customers, not
low enough to attract the bargain-hunters. (1.5 Points)
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2.The pricing-targeting strategy only works because the supermarket always.(1.5 Points)
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Par t ⅢRead the following sentences which are chosen from our textbook, and translate or paraphrase them according to the requirement after each sentence. (12 Points)
1. You will be expected to have both the technical skills needed to accomplish a specific task and the ability to work well with many types of people in a culturally diverse work force. (Text A, Please paraphrase the sentence in English in your own words. 3 Points)
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2. In fact, it is just as accurate, and more illuminating, to turn the “sale” on its head and view prices as premiums on the sale price rather than sale prices as discounts on regular price. (Text B, Please translate the sentence into Chinese in your own words.3 Points)
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3. As companies, we need to be where customers are and communicate through the channels they prefer, and a growing number of people are preferring social networking sites. (Text C, Please translate the sentence in English in your own words.
3 Points)
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4. Every customers and employee suddenly has a voice, and what they say matters. (Text C, Please paraphrase the sentence in English in your own words. 3 Points)
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