中学高中英语 unit1 advertising reading课件1

tells the aims and beliefs of a
g
person or a group
7. motto
e
f. related to the thoughts and the mind
8. intelligence a
g. sth. done to fool someone else, or as a joke
Lead-in:
learn more about ads
Water protection
Sales of Coco Cola
Brainstorming
where
what
why
disadvantages
advertisements
how
advantages
attitudes
functions
Before reading
2 What does PSAs stand for?
Public service advertisements.
3 What are PSAs meant to do?
To educate people about health, safety or any other issue which affects public welfare.
purpose expense
Commercial ads to promote a product or service
charged
believable? no
examples ①②
PSAs to educate people free of charge
yes
①②③④
Advertisements
牛津高中英语
(模块四 ·高一下学期)
Unit
1
Reading
Advertising
Unit 1
课件描述：
本堂课是以听、说、读为主的阅读课。 本篇阅读材料是一位中学生根据研究性活 动写成的一篇说明文。学生应在阅读本文 的基础上掌握说明文的阅读策略，了解说 明文由三大部分组成。即：导入主题，支 撑主题的细节材料和结论。
commercials
promote
radio, TV…, images, languag
e
PSAs
educate
charged
free of charge
tricks examples believable
Reading strategy: reading expository writing
（说明文）
Places found
Commercial ads PSAs
billboards, newspapers, magazines, the Internet, radio, television
Means use attractive and original used images and creative language
6. An ad warning people against smoking is an example of a PSA.
Post-reading (Consolidation)
What’s the similarities and difference between commercial advertisements and public service advertisements?
h. make someone do sth. by giving them good reasons
Fast-reading
1 What do advertisements encourage people to do?
To buy a product or service or believe in an idea.
a subject
introduction of subject supporting details
conclusion
Homework:
1. Finish the article on Page 95. 2. List the difficult language points on
c. the general health, happiness
b
and safety of a person or a
group
4. cure 5. mental 6. trick
d
d.ห้องสมุดไป่ตู้make an illness or problem go
away
f
e. a short sentence or phrase that
3. PSAs are only found in newspapers and on TV.
4. PSAs and commercial ads use some of the same methods. PSAs
5. Commercial ads can give us valuable information about how to live our lives.
Detailed Reading
Main idea of each paragraph
Para.1 Brief introduction of ads
Para.2 What is an ad? Para.3 Untrue claims about products Para.4 How to identify(辨别) an ad? Para.5 Public service ads Para.6 The advice on ads
Words-matching
a the ability to learn, understand and think about sth.
1. persuade h
b. good at doing sth., especially sth. that
2. welfare 3. skilful
c
needs ability or training
Further Reading
1. Most people are not aware of how many ads are
around them.
not always
2. Advertisements are always meant to promote a
product or service.not only