Choosing a location for Disneyland
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Subnets -- Risks (con.)
• Social
– Stakeholders – Finance – Alternatives
• Environment
– External Factors – Alternatives
Synthesized Priorities
Overall Result
• Stakeholders
Stockholders, Employees, and Government
• Finance
Profitability and Brand equity
• Costs
Variable costs and Fixed costs
• External Factors
Natural disasters, Government stability, and Pollutions
China area • Large customers bases from the
greater China area • Market share expansion need
Problem and Alternatives
• Where to build the second Asia Disneyland Theme Park — 4 alternatives:
Subnets -- Costs (con.)
• Social
– Stakeholders – Finance – Alternatives
• Environment
– External Factors – Alternatives
Subnets -- Risks
• Economic
– Resources – Stakeholders – Finance – Alternatives
• Economic
– Stakeholders – Finance – Alternatives
• Social
– Stakeholders – Finance – Alternatives
Subnets -- Costs
• Economic
– Resources – Stakeholders – Finance – Costs – Alternatives
better than the alternative “Taiwan”
– Do not invest (Don’t build the second theme park)
– Hong Kong – Shanghai – Taiwan
BOCR Model
Goal
Structure
Benefits Opportunities Costs Risks
Economic Social
Байду номын сангаасChoosing a location for Disneyland in Great China Area
Cho-Huei (Catherine) Fan Chiao-Chun (Jean) Kuo
Background
• Success of the Tokyo Disneyland • The rapid economic growth in greater
Economic Social
Economic Social Environment
Economic Social Environment
Clusters
• Resources
Marketing, Periphery product production ability, and Infrastructure
Subnets -- Benefits
• Economic
– Resources – Stakeholders – Finance – Alternatives
• Social
– Stakeholders – Finance – Alternatives
Subnets -- Opportunities
Sensitivity Graphs – Benefits & Opportunities
Sensitivity Graphs – Costs & Risks
Conclusions
• Actual decision made by Disney—Third Disneyland theme park in Asia!!
– Hong Kong Disneyland will open in September 2005
– Shanghai Disneyland will open no later than 2010
• Both two alternatives are good for Disney • The alternative “Do not invest” is even