Unit 4 Everyday economics Understanding ideas课件

work for her.
An ideal place
determination
sound adj. sensible; good and thorough
being her own a sound business plan
Giving something boss
good management and negotiating skills
• To point out a feature of this business: to start early in order to keep the flowers in a good state.
Activity 5 Read for details
Organize information from the passage and complete the interview notes.
challenges for
• Divide this passage into parts based on the structure
Hook
young
and summarize the general
entrepreneurs
idea of each part.
a scene in the
“hook”
back to her home
Don't be too ambitious.
town.
Activity 6 Think and share
1 What’s your understanding of the title Business Blossoms?
• Blossom means “develop good, attractive, or successful qualities”, so the title means Zhang Yue’s business develops well.
My mind is a blank.
填空
fill in/out the blank (space)
2 _F_e_e_li_n_g_ (feel) dizzy, Zhang Yue took a deep breath as she struggled to finish her presentation, ...
3 初始阶段
initial phase initial adj. 最初的
--> initiate v. 发起；开始
--> initiative n. 倡议；主动性；主动权
the Belt and Road Initiative
take the initiative to do
4 It was only then _t_h_a_t_ the locals began to believe me.
• Blossom is also a pun, since it also means flowers and Zhang Yue’s business is to grow roses.
2 What do you think has contributed to Zhang Yue’s success?
Book 7 Unit 4
Everyday economics
Activity 1 Look at the chart and answer the questions.
Trend of Chinese college graduates starting a business
1. What options do college students have after graduation?
Para6-8
1 decent bonus decent adj. of a good enough standard or quality 像样的
bonus n. 奖金；意外收获
2 她建议人们现实一些并向专家顾问寻求指导，而不是仓促行事。
She advises that people be realistic and seek guidance from expert consultants before rushing into things.
chairwoman
distribution n. the system of transporting and delivering goods
Persuading people to
was willing to purchase the product and help with its distribution
2. All over the world, an increasing number of enterprising young people... adj. 有开拓精神的
3. The majority meet with rejection. meet with sth: to be received/treated in a particular way 遭遇；经受 eg. ~ success/ failure
2. How did she feel? How do you know that?
• She was very nervous.
Activity 5 Read for details
• A scene in the valley
1. What is the valley like? When does this conversation take place?
Activity 3
• What is the genre of this passage?
A. News B. A biography C. A feature story
新闻特写 “hook” “meat” “summary”
Activity 4 Read for structure
a scene in the studio
• It takes place before sunrise.
一排又 一排的
delicate adj. easily damaged or broken
2. Why does the author mention the quotation, “The early bird catches the worm”?
Para1
1 They stared back, their blank faces __g_i_v_in_g__ (give) no clue __a_s_t_o(关于) what they would say next.
blank adj.空白的 n.[C/sing.] 空白 面无表情 with a blank face 大脑一片空白 My mind went blank.
3 真正重要的是一个完备可靠的商业计划，与资本的接触以及良 好的管理和协商技能。
What really matters is a sound business plan, access to capital, and good management and negotiating skills.
Grammar: as
dizzy adj. feeling as if everything is spinning around you and that you are not able to balance
Para2-3
1 “It has to be done then,” says Zhang. “These flowers are delicate.” delicate adj. easily damaged or broken small and having a beautiful shape or appearance
3 This is a place where roses grow wild.
Para5
1. She is not the only young person to have been bitten by the start-up bug. be attracted by starting business
2 It was only after graduating from university overseas and returning to visit her parents _t_h_a_t_ Zhang realized the potential. 意识到这个可能性 • 充分发挥潜能 realize/achieve one’s (full) potential
• Her passion and devotion • Hard work and determination • Sound bussiness plans, good management, negotiating skills • Luck to get investment and support
Think and share
What do you think is the main purpose of the passage and why?
Think and share
3 Have you ever thought about/dreamed of starting your own business? If yes, what is it and why?
rose valley
“meat” “summary”
Meat reasons for
starቤተ መጻሕፍቲ ባይዱing a
business
Advice Summary
Activity 5 Read for details
• A scene in the studio
1. Why was ZY in the studio? • She was doing a presentation to win support for her business.
Activity 2 Reading
Q: What decision did Zhang Yue make to develop her career?
• Zhang Yue decided to return to her home town and start a business growing roses.
2. What does the second chart tell you about the trend of college graduates starting their own businesses?
• From 2009 to 2015, the percentage of university graduates who started a business rose.
• Between 2015 and 2016, the percentage remained almost at the same level, about 3%, while in 2017, the percentage declined.
3. What do you think the trend will look like in five years’ time?
Para6
1 However, like any entrepreneur who just starting out, ... /ˌɒntrəprəˈnɜː/创业者；企业家 adj. entrepreneurial
2 克服很多在培育自己事业成功上的困难 overcome a number of obstacles in nursing her business to success
1. As she spoke, Zhang Yue put her hands behind her back to hind that they were shaking. (Para 1, Line 1) 当……
2. Feeling dizzy, Zhang Yue took a deep breath as she struggled to finish her presentations, ... (Para 1, Line 10)当……