可口可乐英文版简介

The famous brands in our country
zero零度
· Sprite雪碧
Ice purified water冰露
smart醒目
Product
Minute Maid美汁源
· Qoo酷儿
· Fanta 芳达
application
3
1. magical rust Buster铁锈克星
Developing in China
“蝌蝌啃蜡——可口可乐”
得名于英国的一位上海教授蒋 彝。这家饮料公司也获得了迄今 为止被广告界公认为翻译得最好 的品牌名——可口可乐。它不但 保持了英文名的音译，还比英文 名更有寓意，在这两点的作用下， 形成了最关键的流行因子：即无 论书面还是口头，“可口可乐” 这个名字都易于传诵。
Thanks！
Logo's meaning
Happiness wk.baidu.comassion Vigor
History
In 1886, when government passed prohibition legislation, Pemberton(彭 伯顿) responded by developing CocaCola, a nonalcoholic(非酒精) version of French Wine Coca.The first sales were at pharmacy in Atlanta. It was initially sold as a patent medicine for five cents , which were popular in the United States at the time due to the belief that carbonated water(碳酸 饮料) was good for the health. He claimed Coca-Cola can cure many diseases.
John Stith Pemberton 约翰· 斯蒂斯· 彭伯顿
The Name
The drink's name refers to two of its original ingredients, which were kola nuts and coca leaves.
合伙人罗宾逊（Frank M.Robinson）从其两种成分中激发出命名的灵感，这 两种成分就是古柯（Coca）的叶子和可拉（Kola）的果实，罗宾逊为了整齐 划一，将Kola的K改C，然后在两个词中间加一横，于是Coca-Cola便诞生了 ，第一份可口可乐售价为五美分。
getinvolved to find a doctor.
2. cooking partner烹饪搭档
3.pain-killing effect
4.removing stains 5.cleaning toilets
successful strategy
4
Transnational and local Marketing Sell good quality products Lower the cost of the product Reasonable use of celebrity Devoting social activities
products
2
Product materials
packed in glass jars:the glass bottle can be recycled to reduce costs is conducive to environmental protection. Plastic bottles:Plastic bottles is non-friable and easy to carry .The cost is lower. beverage can:Aluminum cans is more convenient to carry.
Introduction Products range Market Strategies Coke's application
Introduction
1
Introduction
The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia,is the world's largest beverage Company. The company has 48% of the global market share. Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.