新版剑桥商务英语中级第3课 company benefits - present your company PPT
新编剑桥商务英语中级第三部课本阅读原题与答案22
Carol Savage, the managing director of Flexecutive, a flexible working consultancy.(1) ____________________Bosses should consider requests for flexible working from employees with children(2) ____________________Always discuss the worst-case scenarios. When Margaret Mills, a teacher, lost her job-Open your mind Plan for disaster (3) ___________________qualities.(4) ___________________Manager should clarify what they expect in terms of hours, availability and results,(5) ___________________Agree in writing arrangements for holidays, parental leave, retirement, etc. everyone should know where they stand from the beginning.(6) ___________________Do not work until 1am at home to make up for not being in the office every day.(7) ___________________Clients may not like having to deal with two people working closely together. As-share should be like a marriage---Get organizedSet your limits Put pen to paper Two become onebrackets in the past simple, present perfect or presentperfect continuous.But being a franchisee is unlikely to satisfy the most entrepreneurial. Itsome independence ---our franchisees can charge their own pricessolicitor to set up a franchise with her husband. The way she reasons it is-paid, well-respecteda good profit margin and the business has seen growth.Of course if you do decide to go it alone and start a business from nothing, you could always branch out into franchising.Archer says there is now a growth in the number ofyounger companies that are trying to launch new franchises. age with lower capital, getting a return and investing in biggerfeeto stretch those entrepreneurial wings.BackWriting: Taking notes and messagesMichael James called for Lelia . (4 words)Call him back _____ ____ ______ ________. (4 words)Please note ____ ____ ____ ______ ___ ____ ____ ____. (8 words)Please confirm ______ ______ _______. (3 words)He apologized ____ ____ _________. (3 words)1. Read what people say in 1-9 and write messages. Use words from the spoken message.mailshots TV commercials word of mouth brochures,Sample newspaper adverts banners spamof people probably throw the leaflet away.2. _______________ reach millions of people but they are so expensive.________________ is probably the most effective.4. People use _________ less and less because they can just go online if theyare relatively cheap.notice them.8. It used to irritate me but my new anti-virus software seems to block any ______ from my inbox.New managers often find it difficult to delegate the tasks they used to do. But getting others to do what you did so well is a key to good management.A. Tailor work to the individualB. Be positiveC. Give incentivesD. Define the expectations and objectivesE. Delegate complete tasksF. Let goG. Avoid misunderstandingRead tips 1 7 below on how to delegate. Write in the missing headings A G.1_A___It should be challenging and make use of their specific skills-skills that you may not have.2_E___This is much more satisfying for the person delegated to than bits and pieces. If people feel they have ownership of a whole manageable project, they will usually rise to the challenge.important and why you have chosen them. Also explain what the rewards are possibly financial or psychological.4_D__Specify what results are needed, the deadline, and how often the employee should update you.How to delegate5_G__ After you have briefed the person, ask them to the instructions are clear.to answer questions but allow them space to work on their own.7__B_Give lots of praise, helpful feedback andconstructive criticism. It boosts confidence and saves time next time.Read about a company that deals with art in the workplace. Complete the information with answers A, B, C or D.International Art Consultant(1) _____ in 1979, International Art Consultants has been sourcing andWe offer a (7)______ combination of commercial experience, specialist art knowledge and high quality service and support. Whatever the size of the project our (8)______ is for all our clients to be 100% satisfied with the end result. Over 75% of our work comes from (9)______ business or referrals.We work alongside professional artists who create art of the highest artistic 1.Read the first two questions in lines 1 and 2 of the article about meetings.What would you answer?2.Now read the rest of the article. In most of the lines there is one extraincorrect word. Put a line through the incorrect word. Some lines are correct. For example line 1 is correct and line 2 contains an extra word.2) supposed to get some real work done? Meetings seem to fill out our schedules7) his colleagues gave in 980 workers one of two questionnaires about their time 8) spent in scheduled meetings and for overall job satisfaction, the get-togethers9) were not uniformly criticized. In fact, the study suggests that to avoid the weekly 10) or even daily office gathering may not always be about a good idea. They found 11) That employees who are goal-orientated and whose work does not require much 12) input do tend to be generally dissatisfied with its meetings. But individuals whose 13) work depends on interaction with others and who have somewhat flexible, 14) unstructured jobs are actually more satisfied that the more meetings they attend.Complete these sentences about or from meetings with a suitable verb below.set give move hold go take run see attend reach2. As the chairperson, Mike will ________ the meeting.6. Can I ask you to ______ minutes on this meeting?7. I think we should _______ on to the next item on the agenda.Not sold on sales?fighter pilot or a director of Medecins sans Frontieres, for example. Unfortunately, something rather dishonest. This all means recruitment problems for graduate employees. On the other hand, marketing a less direct way of selling a product is rather more popular as a career choice, and sounds better at dinner parties.-to-door work outnumber people in marketing by about 200,000. This is partly because those suggest.Stevens says that Toshiba recently had to market its graduate scheme as aPart of the reason why graduates are often not profession. Clarissa Gent, a chemistry graduate and sales manager at Rackspace Managedlack of education about the different levels you can go to with it. I always thought marketing sales and realized that it is possible to be passionate about it. It soon became apparent that I was much more suited to sales. Now I speak to customers every day in the buzz of a target-drivenTom Moody, a commercial director for Proctor millions of pounds of business and making sure heard one!3. Read the text again and answer these questions.Bdinner parties _________.A. if you are in sales.B. if you are in marketing.C. if you are a fighter pilot.D. if you lie.C2) According to the writer, the truth is that _______.A. marketing is a better profession.B. sales is actually more glamorous than marketing.C. more people are in sales than marketing.D. there are more graduates in marketing.B3) One reason Ross Snowdon likes sales more than marketing is because___.C. you meet more people.D. you can work on your own.DA. many aren't suited to it.B. they aren't passionate.Match these words (1-7) from the text to their definitions (A-G).1. sales pitch2. door-to-door selling3. a buzz4. a myth5. cold calling6. an air7. jollies (informal)A. Making an unexpected phone call orvisit to sell something.B. Excitement.C. Business trips with lots of freeentertainment.D. Knocking on doors all day to sell.E. Making a speech to convince people tobuy something.F. Something people incorrectly believe tobe true.G. Feeling or attitude.2. Read the guide to selling below and choose the best word A, B, C or D to fill gaps 1-15.sell anything to anyone. For a (1)__________, they might not need it ---and sales is all about meeting needs. (2)_________, selling is one of those things that can happen to anyone, no (3)___________ what their job description, so here are the basics.Step 1Build trustYou need to (4)________ trust with the person buy from people they hate or distrust.B(1) A. beginning B. startC. customerD. firstA(2) A. However B. AlthoughC. BecauseD. WhateverD(3) A. much B. moreC. wayD. matterC(4) A. set up B. findC. establishD. knowStep 2(5)______________ that the benefits of their goods or services match therequirements. Without that, you have no sale,Step 3Ask clever questionsStep 4Know your stuffIt (8)_______ without saying: know your product and understand themarketplace into (9)________ you are selling.D(5) A. perform B. compare C. present D. demonstrateB(6) A. along B. through C. out D. acrossC(7) A. clear B. efficient C. effective D. betterA(8) A. goes B. moves C. does D. makesB(9) A. what B. which C. whom D. whereStep 5You need to know every product specification but your customer doesn't. Essentially, he or she needs to know how it will make their life (11)__________.Step 6Salespeople are not necessarily bornThe classic (12)_________ of a salesperson is someone who is outgoing. But like customers who come in all personality types, sales people can (13)_______. Step 7Be prepared to failIt doesn't matter how good you are, you will get (14)__________. Sales is full ofA(10) A. details B. offers C. discounts D. pricesB(11) A. good B. better C. well D. bestD(12) A. vision B. look C. focus D. imageB(13) A. change B. vary C. listen D. buyC(14) A. sent back B. recruited C. turned down D. contractsC(15) A. Phone B. Try C. Move D. Contact A salesperson who works for a company renting office space has faxed the proposal below to a client. Read it and answer question 1-3.1. What are the needs of the client?2. Is the salesperson able to meet those needs?3. What are the benefits of the second location?Dear Mr. RiceThank you for your order by fax. Further to your request for office space for twelve eighteen-month period.You enquired about availability at the Virginia Walk Centre and offices are still vacant. However, please note that there is limited parking and some offices are on different floors. As an interesting alternative, you might wish to consider a new premises called Dockside (about one mile down the riverside from Virginia Walk). It has the following features:-floor open-plan office space (75m2) with wonderful views of the old harbour.-minute walk from the station and ideal for cyclists with a path along the riversideAdditional exercises:Reading Test : In this part, you will look at Part One of the Reading Test. There are four short texts on a related theme or a single text divided into four sections. Each text or section is called A, B, C or D. There are seven statements which relate to the texts. You need to match each statement to a text.of these texts?2. Now read the seven statements and match each to A, B, C or D.1) There is a deadline for anyone interested in this post. __C___2) This post has recently been established. __D____3) In this job you can formally learn more in addition to your existing skill. __C__4) You will need to manage people under you. _A____5) Your job description requires you to be good at convincing people. ____B_6) You must have a degree to apply for this job. __B___7) In this job you must be willing to travel and spend time abroad. __D____Conference Organiser £38,000A newly built conference centre attached to a well-established hotel offers an exciting opportunity for anyone with experience in the organisation and day -to-day running of conference centres. You will be in charge of a team of three full-time staff responsible for booking, scheduling and technical provision to clients. The successful applicant will also be able to promote the centre to local and national businesses. You will need to be self -motivated and have exceptional interpersonal skills.Graduate Media Sales Executives Salary negotiableA leading guide-to-the-city magazine has exciting opportunities for highachievers of graduate calibre to join our sales and advertising team. The role involves selling advertising to agencies. You will be responsible for managing existing businesses as well as identifying new business. Suitable candidates are bright, numerate, enthusiastic, and have a broad range of interests outside of work. You can create and deliver a professional and persuasive motivation to meet stringent deadlines and challenging commercial targets.ABMarketing Representative £23,000Large manufacturing company based in UK with factories overseas in China requires a marketing representative. The successful candidate will be based at our main UK office in Reading. The ability to speak and write Chinese is essential. You must be fluent in conversational Mandarin Chinese andEnglish. Other training will be provided with opportunities to take sponsored qualifications in marketing and business. Closing date for applications within 28 days.Finance Manager £28,000Max Security is a leading provider of UK security services. We also have operations in Kenya and India. The newly-created position of finance manager is to provide assistance in managing and raising finance for the company and help push the company forward to meet its goals. You will report to the managing director and may be required to go overseas to carry sets of monthly accounts and payroll. You have IT skills in Logosoft and Sage and are willing to work independently. Experience of working in the security industry would be preferable.CD。
剑桥BEC真题中级第三辑口语解析(Part-3-Discussion)
剑桥BEC真题中级第三辑口语解析(Part-3-Discussion)第三辑Test 1Staff MagazineYour company is planning to introduce an internal magazine to keep staff informed of company developments.You have been asked to help plan the staff magazineDiscuss the situation together, and decide:●What type of information to include in the magazine●Which type of staff should contribute to the magazine●How often the magazine should be published【题目分析】企业内刊你所在的公司目前正计划发行企业内部期刊以帮助员工随时了解公司的发展状况。
要求你帮助策划企业内刊的设计。
你们一起讨论这个话题，并决定：●杂志包括哪些内容●杂志所定位的员工类型●杂志的发行周期【思路点拨】主题讨论要点讨论结果原因Staff Mag azine Contents ofmagazineNews, analysis,opinions, interviews,competitions andfeedbackCover a wide range oftopics, of interest tostaffOrienta tion of magazi ne Oriented to all thestaff membersA betterunderstanding of ourbusiness, knowledgeand experiences,interest andentertainment, a goodknowledgeCircula tion Monthly An easy, convenientway of keepingup-to-speed witheverything.【词汇、短语】特写feature 视觉的visual熟悉的，了解的up-to-speed 上交submit使适应，定位orient 承诺，奉献commitment 【句型点击】正面评价观点Good idea!I really appreciate what you’ve saidYou’ve made a very good point.That’s interesting!【参考范例】Discuss the situation together and decide:●What the company needs to know about the meetings thattake place at present.●What are the advantage and disadvantage of videoconferencing might be●What kinds of practical preparations would be neededbefore introducing the system?【题目分析】电视会议你所在的公司目前很关注员工出差到其他分公司开会的用时问题，正在寻找可替代的开会方式。
新编剑桥商务英语中级第三部课本阅读原题与答案讲解学习
Agree in writing arrangements for holidays, parental leave, retirement, etc. everyone should know where they stand from the beginning.
(3) __G__e_t_o_r_g_a__n_iz__e_d____
Plan the system for handing work over carefully and play to each other’s different strengths. Delegate the workload according to each other’s particular skills and qualities.
How to job-share
Wouldn’t it be nice if the working week finished on Wednesday? With a job-share it can. Here’s the essential guide to making it work.
(0) Find the perfect partner.
(4) __S_e__t _y_o_u_r__li_m__it_s____
Manager should clarify what they expect in terms of hours, availability and results, and employees should manage their employer’s expectations. Sue Osborn, a jobsharer for 21 years, says, ‘We’re often asked to do five-day weeks. Eventually you just have to say no.’
剑桥商务英语课件Presenting Your Company
Insurance
4.Paid Holidays and Paid Vacations
5.Allowance • Local Conveyance Allowance • Housing Allowance • Meal Allowance • Holiday Bonus
Unit 3 Presenting Your Company
Байду номын сангаас
3.2.1 Company benefits
1.Legally Required Benefits • Social Security • Unemployment
Compensation • Worker’s Compensation
2.Retirement-related Benefits • Pension Plans
5.Include the details of a contact person for those seeking further information.
6.Review the company profile with management and rewrite it as needed.
Unit 3 Presenting Your Company
3.1.3
Company profile writing
Warm-up Look at the pictures , from which aspects Question can we introduce a company?
新编剑桥商务英语中级unit 3
Listening: Taking notes and messages
. 0. ‘Hello. This is Michael James speaking and this is a message
for Lelia.' Michael James called for Lelia. (4 words)
Reading and Writing
? 1、 身份介绍 (Personal Identification) ? 2、 工作环境与日常事务 (The office ，general business ，environment and routine) ? 3、接待与闲暇活动 (Entertainment of clients ，free time ，relationships with colleagues and clients) ? 4、商务旅行 (Travel) ? 5、健康 (Health) ? 6、购买与销售 (Buying and selling) ? 7、公司结构、系统及程序 (Company structures ， systems ，processes) ? 8、产品与服务 (Products and services) ? 9、成果与成就 (Results and achievements) ? 其外，还会涉及其他的一般商务话题（ Business issues ）
? A: in another 30 to 50 years, we shall approach the level of the economically developed countries
? B: in another 30 to 50 years, we shall approach the level of the developed countries ?(通常情况下，“发达国家”已经意味着是经济 上发达的国家，因此，没有必要再加上修饰语。 )
module 3剑桥BEC商务英语 中级 课件 答案 词汇解析
Trademark n．商标 Ludicrous adj.荒谬的，可笑的 Charge one’s own prices 自行定价收费 Menu content 菜单的内容 So1icitor n．律师[注：开业律师以其服务方式不 同而分为诉讼律师（barrister）和事务律师 （solicitor），诉讼律师按规定不准合伙，只能单 独开业，但诉讼律师按照暸例自愿结合组成事务 所。] Profit margin n．利润率，利润幅度，利差 Branch out 使……分支出来，拓展业务 Launch vt．开办（新企业）
Invest vt．投资 Venture n．投机活动；商业冒险；（为盈利而投 资其中的）风险公司 Fee n．费用（如会费、入场费、手续费等） Run (a company/ business)管理公司 Luggage n．行李 Online database 网上数据库 Subscription n．订购，订阅 mobile phone 移动电话 MP3 player MP3播放器 Laptop n．手提电脑，便携式电脑 schedule n．时间表，计划 shuttle bus 班车，机场班车 Buffet n．冷餐，自助餐
开头常用的用语有： I’d like to talk about. .，first of all. .我要说的 话题是……，首先…… When.，I think that it is important to．.．当……时，我认为……很重要 束常用的用语有： And finally，…最后…So，lastly. .最后……
参考答案： When setting up your own business, I think a good idea is very important. You should consider the market demand and target at potential customers. Under the guidance of the idea, you may cater for the urgent need of the customers, or solve the problems of the customers that other companies haven’t thought of. A good idea from the very beginning can avoid failure of a new company.
新编剑桥商务英语unit 3
3.1Business topic: Starting a business
3.2 Business skills: Leaving and taking messages
3.1 Business topic: Starting a business
Vocabulary: Types of business
Archer says there is now a growth in the number of younger companies that are trying to launch new franchises. „An incredible number of individuals are coming in at a younger age with lower capital, getting a return and investing in bigger ventures.‟ If the initial fee can be raised it‟s an ideal opportunity to stretch those entrepreneurial wings. Back
But being a franchisee is unlikely to satisfy the most entrepreneurial. It doesn‟t suit people who don‟t want to follow the system. William Ewbank, the head of franchise sales at Domino‟s Pizza, says, „If you‟re massively entrepreneurial this isn‟t for you. It‟s a discipline, a club with rules. There is some independence --- our franchisees can charge their own prices although we‟re strict on menu content. It‟s running a business with help.‟ Astrid Patil, a new Domino‟s franchisee, abandoned a career as a solicitor to set up a franchise with her husband. The way she reasons it is this: „Rather than putting all your time and effort into working for someone else, put it into your own business.‟ Leaving a well-paid, well-respected profession to run a pizza shop at the age of 31 has worked for Patil. There‟s a good profit margin and the business has seen growth. Of course if you do decide to go it alone and start a business from nothing, you could always branch out into franchising.
新版剑桥商务英语中级第3课 company benefits - present your company教学教材
Moloney is based at the head office in Uxbridge. It’s great in terms of working environment, she says. We’ve jus got a new provider in the canteen and … we have brainstorming rooms and breakout areas.
• an impressive job title • training and staff development • a good salary • a pension • flexible working hours • opportunities to travel • opportunities for promotion • parental leave • days off and long holidays • a company car
A. gives cash bonuses.
B. provides a number of perks.
C. gives unpaid leave to take trips of a lifetime.
剑桥BEC真题中级第三辑口语解析(Part2MiniPresentation)剖析
path. Any career opportunities to grow within the organization will be a highlight to be preferred in the target groups.
In addition, nothing will impress the applicant more than knowing he or she will be an integral part of a successful team.
’ｍ
要求重复
Pardon?
What did you say just now?
Do you mind say it again? 【参考范例】
When it comes to attacking new staff for your organization, effective recruitment strategies and techniques contribute to
补充 要点
要点 Informing colleagues and clients 通知同事和客户 Delegating essential tasks 分派必要的任务 Setting goals 设定工作目标 Creating checklist for packing 列出行李清单
原因 Involvement 参与
Efficiency 效率 Productivity 生产力 Equipment 设备
【词汇 & 短语】
同事 colleague 旅程、行程 itinerary
完成 accomplish 目的地 destination
预约 booking
剑桥BEC真题中级第三辑口语解析(Part-2-Mini-Presentation)
解
析
(Part-2-Mini-Presentation)
第三辑 Test 1
Topic A: WHAT IS IMPORTANT WHEN ……?
Trying to attract new staff Competitive wages Company reputation
给 clients
与
Preparing 要 通知同事和客户
to go away 点 Delegating essential tasks Efficiency 效率
on
a 分派必要的任务
business 补 Setting goals 设 定 工 作 目 Productivity 生
trip
充标
产力
清单 check list
投影仪 projector
麦克风 microphone
【句型点击】 要求解释
What does … mean?
Could you explain it please?
organization will be a highlight to be preferred in the target
groups.
In addition, nothing will impress the applicant more than
knowing he or she will be an integral part of a successful team.
A company’s reputation is among its most important and valuable assets, which is essential to attracting and retaining employees. It is often the cause that a good image of a company gains people’s trust and affinity and greatly influences their decisions in considering job vacancies.
剑桥BEC真题中级第三辑口语解析(Part 2 Mini Presentation).doc
第三辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Trying to attract new staff●Competitive wages●Company reputation【思路点拨】【词汇&短语】招聘recruitment 合作精神，团队精神team spirit根据…….调整tailor to 灵活福利flexible benefits受聘后的福利待遇employment packages 求职者job seeker目标群target group 职位空缺job vacancies准雇员potential employee【句型点击】●表示提出建议Let’s…..Why not……?I suggest that we……My advice would be…….●对观点不予评价I don’t know what to say.I can’t say I have any views on……It’s not something I have considered a lot, I’m afraid.●要求重复Pardon?What did you say just now?Do you mind say it again?【参考范例】When it comes to attacking new staff for your organization, effective recruitment strategies and techniques contribute to successful appointment. Employment packages should be tailored to draw attention of the potential employees. Offering an attractive competitive wages with flexible benefits would be a determining factor in hunting new talents.A company’s reputation is among its most important and valuable assets, which is essential to attracting and retaining employees. It is often the cause that a good image of a company gains people’s trust and affinity and greatly influences thei r decisions in considering job vacancies.What’s more, better opportunity for promotion is another consideration for those that are some way along their career path. Any career opportunities to grow within the organization will be a highlight to be preferred in the target groups.In addition, nothing will impress the applicant more than knowing he or she will be an integral part of a successful team. Creation of a positive and stimulating working environment prompts the team spirit and buoyant response from the job seekers.Topic B: WHAT IS IMPORTANT WHEN ……?Preparing to go away on a business trip● Informing colleagues and clients ● Delegating essential tasks【思路点拨】【词汇&短语】同事 colleague 完成 accomplish 旅程、行程 itinerary 目的地 destination 预约 booking 时间管理 time management 预订 reservation 清单 check list 投影仪 projector 麦克风 microphone 【句型点击】 ● 要求解释What does … mean?Could you explain it please?When you say…. What do you mean?Would you mind telling me the meaning of…. Do you mean ….. by saying…? 【参考范例】Preparing to go away on a business trip involves a lot of things to be planned well in advance, first of all, inform colleagues traveling with you and clients you will visit of the business itinerary. Doing this gives you an opportunity to share responsibility and make sure that your business trip runs as smoothly as possible.If possible, pass on the travel arrangements to people involved when you don’t have enough time and energy to manage. Everything from flight bookings to hotel reservation,even to technical support such as projectors and microphones can be delegated as essential tasks.Furthermore, it is important for you to set your goals before leaving for your business trip, what you would like to accomplish when you arrive at your destination. Time management may help your trip to be as productive as possible within such a short time to meet your goals.And it is a good idea to create a checklist in your schedule to list the item that need to be packed for your business trip, packing your luggage with essential items makes the trip much easier.Topic C: WHAT IS IMPORTANT WHEN ……?Planning corporate hospitality● Guest list ● Type of event【词汇&短语】商务社交corporate hospitality 演示、展示demonstration交往socialize 士气morale有益的beneficial 容易到达的accessible出席者attendee 职场workplace受控环境controlled environment 专注的dedicated研讨会seminar 联系，关系网networking发布launch 人际的interpersonal【句型点击】●询问他人意见Any comment on…….?How do you think of……?What do you say about….?What’s your attitude to…..?Do you have any idea about…..?【参考范例】Several components come into play concerning corporate hospitality that allows opportunities for colleague and clients to socialize, relax, and work toward valuable professional and business connections in a positive and beneficial way. When planning corporate hospitality events of all sorts, create a guest list first to ensure the attendees and accommodation.Corporate hospitality provides a controlled environment for seminars, meetings, conventions conferences, and even product launches or demonstrations. Types of event are rendered in the forms of a sporting event, concert, outdoor gathering or other team building event, which add fun and enhance morale.Location is another important consideration in terms of corporate hospitality, which can be a warm and memorable venue to ensure maximum success and exceed all expectations. And you’d better select a location easily accessible by your event attendees.The significance of socializing with colleagues and clients outside of the workplace is dedicated to driving sales, building your company’s image, keeping ahead of your competitors in client hospitality and achieving specific marketing objectives, as well as motivating networking and promoting interpersonal skill development.第三辑Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Writing a newspaper advertisement for a job vacancy●Description of the work●Experience needed by applicants【思路点拨】【词汇&短语】精品资料求职者job seeker 空位vacant position联系方式contact details 工资幅度salary range确切地阐述formulate 福利，津贴benefit细节specific 职业前景Career path申请求职者candidate 包含incorporate需要entail 目标对象target audience【句型点击】●句子语义关系，表示转折But / Yet / While / Whereas, .... 然而……However / Nevertheless, ...然而……... Rahter than ... 而不是……... Instead of ... 而不是……... On the other hand, ... 另一方面，……【参考范例】A good and effective job newspaper advertisement should be clear and informative enough to produce efficient reading for job seekers. In formulating the advert content, several specifics are expected of the candidate. The first on the list is a detailed description of the work, mainly including an overview of the responsibilities, tasks and general scope of work entailed in the vacant position, which calls for attention from potential applicants.Next, indicate the qualifications you require such as work experience, education, computer skills, organization skill and communications skills needed by applicants, which serves as attraction of relevant interest.As a rule, most employers or corporations do not advertise pay information. However, if you list a salary range, you will get a greater response. If any benefits, training and career path are available, do incorporate in the advertisement; for they can create desire to pursue what looks like a great opportunity among the target audience.Lastly, be sure to include a clear instruction for the response and application with the contact details such as address, email, fax or phone on the bottom of your ads.Topic B: WHAT IS IMPORTANT WHEN ……?Delegating work to others●Clear instructions●Choice of person for the task【词汇&短语】企业职阶corporate ladder 亲身动手的hands-on合同工contract worker 激发motivate详述的、明确的explicit 分派allocate保证guarantee 反馈feedback最大值maximum 暗示、含义implication【句型点击】●句子语义关系：表示原因Because of …..Due/owing to….Since…The reason for…. Is…Given the fact that …., we…..【参考范例】Anyone on the corporate ladder probably has some opportunities to delegate work to the team staff or to contract workers, which is one way to manage work time more effectively. Clear and explicit instructions should be give in the first place to decide and explain the targets, responsibilities and limits of the work that you delegate, for sufficient information guarantees the work to be done with a maximum of direction.Then choose the people who have the necessary ability or potential to work on the task and can be relied on to perform the task satisfactorily and responsibly. Choice of person for the task also depends on the development needs of the people involved.Additionally, advice, support and training such as providing information , possible solutions and giving hands-on assistance in a way motivates progress and inspires encouragement, commitment, enthusiasm and creative thinking in the people concerned.And allocating and monitoring the progress and quality of work are in delegate’s area of responsibility. Delegated work should be checked regularly whether agreed targets are met with the feedback to identify the implication of necessary revisions to targets. Achievements of targets are assessed to ensure whether someone is performing well, and credit and praise for the successful completion of the task should be given.Topic C: WHAT IS IMPORTANT WHEN ……?Designing a company website●Type of information to include●Different language versions【思路点拨】定制、定做customize 流量traffic搜索引擎search engine 常惠顾客existing customers潜在顾客potential/prospective customer 布局，设计layout营业范围line of business 现成的ready-made强有力的potent 电子商务e-commerce信息源information source 模板template使用多语言的multi-lingual 导航navigation目标用户target user 菜单menu【句型点击】●句子语义关系，表示结果As a result,Accordingly/consequently…In a consequence..Therefore/ thus……, hence…. 因此【参考范例】Type of information to conclude in website designing is customized for your needs to attract search engines, increase traffic and provide useful information to existing and potential customers. Well-written content in your website informs your prospective customers what is the line of business you are in, what you stand for, how you operate, the services and products you offer and the benefits in relation to competition.As a potent information sources, your website serves as a global “online marketplace”, which is enhanced with multi-lingual website content. Different language versions are designed to help people from home and abroad to read online and facilitate the interactions between the target users and the site.Another important thing is the layout of the website. Your online presence is very crucial, which should be strategically designed to communicate the unique character of your business or organization. Ready-made e-commerce website templates are recommended, for the templates cut down design and production time and have a full package of functions.Effective web navigation makes sure that your customers and clients can easily and quickly find what they are looking for under different categorizes. To make clear and consistent navigation, it’s better to use navigation menus to organize you r links according to the order of importance.第三辑Test 3Topic A: WHAT IS IMPORTANT WHEN ……?Meeting foreign clients for the first time●Foreign language skills●Knowledge of cultural differences【词汇&短语】记住bear in mind 多文化的multicultural本族语、母语native tongue 澄清、净化clarification过失、出丑gaffe 敏感、敏感度sensitivity攻读、熟读read up 双赢win-win谦恭有礼courtesy 关系，一致，和谐rapport名片business card【句型点击】●如何询问对方意见Do you mind …?Would you like…?Co uld you ….., please?I was wondering if you could…?【参考范例】There are certain points to bear in mind when interacting with foreign clients for the first time. First, since many international clients prefer to deal in their native tongue, to grasp some foreign language skills can be greatly helpful sometimeswe need to make a conscious effort to slow down to produce a fluent communication.And in communication, gaffes arise due to differences in cultures. For an extensive discussion with a foreign client, you’d better take the effort to read up about their country and know common things about their culture. It usually takes quit e some time to comprehend the knowledge of cultural differences and respond appropriately.What’s more, you need t o ensure that you make the best impression on potential foreign clients and fine business etiquette helps in a good impression. Simple courtesies such as shaking hands firmly and exchanging business card can make multicultural clients feel comfortable.Additionally, asking questions and seeking clarifications will help you understand the goals, concerns and overall needs of the foreign clients participation in communication and cultural sensitivity is all takes to create a win-win situation and build a great rapport with your foreign client.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding whether to buy or rent office equipment●Cost●Speed of technological change【词汇&短语】货币因素monetary factor 纳税优惠tax benefit最优先权first priority 加速折旧accelerated depreciation提升，更新upgrade 税金控除tax write-off可扣除的deductible【句型点击】●如何澄清观点Don’t get me wrong. 不要误会我My attitude to….. is……What exactly I’m trying to say is…I’m afraid you’ve misunderstood me.【参考范例】Generally speaking, when getting office equipment, either to buy or to rent have its merits. However, monetary factor is given first priority. Cost should be considered to make sure that you can afford it. Even though either choice would be acceptable for you, it’s necessary to weigh whether or not the cash advantages of buying is greater to the service benefits o f renting.With the high speed of technological change, some office equipments are easy to become outdated and it’s indispensable to upgrade those equipments every couple of years to improve efficiency and boost productivity in this respect, buying new office equipments can be a better solution.Another way to decide to buy or rent comes from the tax. The renting of office equipments can be fully tax deductible if you use the rented asset in your business. But with a rent, you may have a risk of losing tax benefits for accelerated depreciation.While buying equipments is better as a tax write-off, but both renting and buying can be used on your taxes beneficially.Last but not least one is useful life. Getting the right equipment for your office not only involves whether it can keep you comfortable, organized and productive, but takes into account the useful life of office equipment , presented as a fundamental financial question which can save you a lot of time and money.Topic C: WHAT IS IMPORTANT WHEN ……?Aiming to increase staff productivity●Offering bonuses●Creating a pleasant environment【词汇&短语】决策层executive suite竞争优势competitive edge举止优雅的，改良的，精致的refined【句型点击】●中途打断对方…. Sorry, but….Just a moment, but…Sorry to interrupt, but…Excuse me, may I interrupt?【参考范例】There are some tips about how to motivate staff and boost employee productivity. First of all, offering bonuses is a commonly-used way of praise, recognition and reward for achievements and successes, which will enhance the performance of employee greatly. Money satisfies needs and it can stimulate people to work harder.A pleasant working environment is created to allow employees to take the initiative to get things done their way, while still working together as a team for the overall good of the company. Working happily and freely is equipped with more energy, less mistakes and better decisions.Another way to motivate employees is to ensure the employees feel that they have an important role in the overall outcome of a company’s goal and have a big chance for advancement in their career to climb the corporate ladder until they reach the executive suite, which is an effective way to increase employee job satisfaction and productivity.Besides, staff training can help all staff develop their own skills and understand the importance of their duties in the company. Well-trained staff with refined skills will cultivate loyalty through satisfied employees, maintain workplace productivity and give the company a strong competitive edge.第三辑Test 4Topic A: WHAT IS IMPORTANT WHEN ……?Aiming to keep good staff●Promotion opportunities●salaries【词汇&短语】高级人才top talent 骄傲感a sense of pride提高工资pay increase 扶助，增强boost up分红制profit sharing 士气，斗志morale出勤attendance 双向的two-way【句型点击】●表示附和Let’s hope soI feel confident to.Sounds great.【参考范例】One of the key secrets to retaining valued staff is offering good prospects for promotion opportunities. Continuing professional development opportunities should be scheduled and given to help employees to develop skills and advance their careers within the organization, which can ensure that top talents stay with you.Financially-based incentives could be a attraction. Competitive salary with pay increases, bonuses, profit sharing, etc. enhances good staff retention. And those monetary initiatives can be based on productivity, suggestions or ideas, and even attendance.Don’t miss the occasions where you can express your appreciation your recognition to your staff for their dedication and contributions to the success of the practice, for showing recognition and praise to your valuable employees can stir a sense of pride and boost up morale among employees, thus motivating more improvements in their performance.Additionally, a harmonious workplace culture fosters trust for successful two-day communication. The companies who build an image in the minds of existing and potential employees that your business is an enjoyable place to work will be in a better position to recruit and retain good staff.Topic B: WHAT IS IMPORTANT WHEN ……?Organizing a conference●Conference speakers●Facilities at conference centre【思路点拨】【词汇&短语】激发性的motivational 播音public address演讲嘉宾guest speaker 事先in advance耗时的time consuming【句型点击】●表示同意Absolutely!Exactly!You betYou got itThat’s for sure.【参考范例】It is wise to keep in mind that it is better to invite motivational guest speakers to do conference presentations. Good professional conference speakers can inspire attendees, create the whole atmosphere and drive for the conference. But make sure their presentation will be of interest to everyone.A suitable venue is a hard decision of conference organizing, but the most time consuming part is to determine what equipment is include in the venue booking. Facilities at conference centre, especially the public address system must be test in advance to ensure that attendees throughout the room can hear what the speaker is saying.Time allocation determines the most appropriate topics that will best achieve your conference goals. That means how much time is required to select activities and presenters can help address the conference purpose. However, the conference agenda, order and content of conference activities will go through many changes until the actual conference is fun.In addition, an effective budget is crucial to the success of the conference. In the first place, work out your costs to plan your budget and try as best as possible to cover overall expenses within your budget. Make sure to keep a file of all invoices and receipts.Topic C: WHAT IS IMPORTANT WHEN ……?Producing a marketing plan●Identifying target customers●Setting a budget【思路点拨】【词汇&短语】收入，税收revenue 明显的measurable图表tables and graphs 政府行动government action管理工具managerial tool 文化变迁cultural changes定价pricing 营销信息marketing message市场分割market segmentation【句型点击】表示反对No way.Not really.Of course not.Not a chance.门都没有【参考范例】Producing a dynamic marketing plan will focus attention on your ideal customers. Identifying target customers is the first step in your marketing plan, which defines the needs of the market your products or services satisfy and states the objectives your company aims at.The purpose of setting a marketing budget is to lay out spending requirements necessary for meeting the plan’s objectives by gathering all the revenues and costs involved in marketing into one comprehensive document with tables and graphs, as a managerial tool, it balances what is needed to be spend against what can be afforded , and helps make choices about financial priorities.Marketing strategies are concerned with pricing , distribution, promotion, advertising and market segmentation, effective marketing strategies are indispensable for high-standard and action-oriented marketing plans, which provide the direction the product will take and usually result measurable actions.Besides, various environmental factors such as government actions, emerging technology, and even cultural changes may have a positive or negative impact on the market growth potential of your products or services. So developing your marketing message about those factors makes it easy to plan and carry out the marketing activities you need to grow your business.11 / 11。
BEC中级口语主题练习：CompanyProperty整理
BEC中级口语主题练习：CompanyProperty整理为了关心大家备考，下面我给大家（总结）了一些常考的bec口语话题的练习素材，下面是BEC中级口语主题练习：Company Property，望喜爱！BEC中级口语练习：Company Property核心学习Steve: Hi Mike! How was your day today?史蒂夫：嘿迈克!今日过得怎么样?Mike: Pretty good but Im finished, so its time for me to split.迈克：很好，不过我忙完了，我该走了。
Steve: Your bag looks loaded today.史蒂夫：今日你的包看起来鼓鼓的。
Mike: Yeah. I needed some paper and pens at home, so I just grabbed them from the stationery cupboard.迈克：是的，我家里需要一些纸和笔，所以我就从文具柜里拿了一些。
Steve: Mike, you cant do that - its stealing!史蒂夫：迈克，你不能这么做――这是偷窃!Mike: Dont take it so seriously Steve. Its just a few pens and somepaper. The company has heaps left.迈克：别这么仔细史蒂夫，就几根笔和一些纸，公司还有一大堆呢。
Steve: Thats not the point Mike. You shouldnt steal from your employer!史蒂夫：不是这么回事迈克。
你不应当偷老板的东西。
Mike: But its not like stealing from a shop, is it?迈克：但是这不是从商店里偷东西，不是吗?Steve: Its the same thing Mike. Sit down and I will tell you why.史蒂夫：一回事，迈克。
剑桥商务英语中级第三部课本阅读原题与答案
新版剑桥商务英语中级第3课 company benefits - present your comp
学校教课
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01 Reading （阅读部分）：An article about Xerox
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Reading ：An article about Xerox
Task 1: Read the article about Xerox on page 17. What benefits and incentives does the article mention for employees at Xerox?
Human resources is taken seriously at Xerox, Palmer says, and the company has a policy of promoting from within (which would explain Moloney’s amazement at her colleagues’ longevity). The company takes on only fifteen to twenty graduates each year and Moloney was part of an intake who joined having already acquired a couple of years’ work experience.
Speaking
01 Reading （阅读）： An article about Xerox
知识储备（Vocabulary）
• Think about what is most important to you when choosing a job?
_a_n_i_m_p_r_e_s_s_iv_e_j_o_b_t_i_t_le__ tr_a_in_i_n_g_a_n_d_s_t_a_f_f_d_e_v_e_lo_p_ment _____a__go_o_d__s_al_a_r_y_____ _______a_p_e_n_s_io_n_______ _f_le_x_i_b_le__w_o_r_ki_n_g_h_o_u_r_s__ _o_p_p_o_r_t_un_i_t_ie_s_t_o__tr_a_v_e_l_ o_pp_o_r_t_u_n_it_ie_s__f_o_r_p_r_o_m_o_t_ion _____p_a_re_n_t_a_l_le_a_v_e_____ d_ay_s__o_ff__a_n_d_l_o_ng__h_o_li_d_a_y_s _____a__co_m__p_an_y__c_a_r____
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Reading:
Is Working for Xerox Too Good to Be True? What a lovely place Xerox is to work! Kim Moloney, a client services executive, can’t say enough nice things about her employer. It’s a very special environment, she says, People describe Xerox as a family and I was amazed at the number of people who have worked here for so long.
It’s tempting to take Moloney’s comments with a pinch of salt, especially considering that when you’ve been working somewhere for only two years, as she has at Xerox, everyone seems old and established. But there’s truth behind her enthusiasm.
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Take Carole Palmer, the group resources director. She joined Xerox in 1978 as a temp and has been in her present role for seven years. Xerox has been good to me over the years, she says. It has supported me through qualifications … and last year I took part in the vice-president incumbent programme.
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01 Reading （阅读部分）：An article about Xerox
Reading ：An article about Xerox
Task 1: Read the article about Xerox on page 17. What benefits and incentives does the article mention for employees at Xerox?
Much of Moloney’s role is visiting clients, so she doesn’t have a permanent desk at head office. I’m a hot-desker, which is good because you get to sit with different people in the hot-desk areas. And you’re given a place to store your things.
2பைடு நூலகம்
01 Reading （阅读）： An article about Xerox 3
知识储备（Vocabulary）
• Think about what is most important to you when choosing a job?
_a_n_i_m_p_r_e_s_s_iv_e_j_o_b_t_i_t_le__ tr_a_in_i_n_g_a_n_d_s_t_a_f_f_d_e_v_e_lo_p_ment _____a__go_o_d__s_al_a_r_y_____ _______a_p_e_n_s_io_n_______ _f_le_x_i_b_le__w_o_r_ki_n_g_h_o_u_r_s__ _o_p_p_o_r_t_un_i_t_ie_s_t_o__tr_a_v_e_l_ o_pp_o_r_t_u_n_it_ie_s__f_o_r_p_r_o_m_o_t_ion _____p_a_re_n_t_a_l_le_a_v_e_____ d_ay_s__o_ff__a_n_d_l_o_ng__h_o_li_d_a_y_s _____a__co_m__p_an_y__c_a_r____
Human resources is taken seriously at Xerox, Palmer says, and the company has a policy of promoting from within (which would explain Moloney’s amazement at her colleagues’ longevity). The company takes on only fifteen to twenty graduates each year and Moloney was part of an intake who joined having already acquired a couple of years’ work experience.
Business English
Lesson 3
2.1 Company benefits 2.2 Presenting your company
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内容/Contents
01 Reading ：An article about Xerox
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Listening： Presentations
03
Speaking
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Moloney is based at the head office in Uxbridge. It’s great in terms of working environment, she says. We’ve jus got a new provider in the canteen and … we have brainstorming rooms and breakout areas.