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海尔公司英文简介PPT

Wal-Mart Stores, Inc
Wal-Mart Stores, Inc. by the U.S. retail legend Sam. Mr. Walton was established in 1962 in Arkansas.
After forty years of development, Wal-Mart Stores, Inc has become the largest private employer and the world's largest retailer.
As a good corporate citizen, Wal-Mart from entering China to actively carry out community service and charitable activities, more than eight years total to charitable, public interest groups donated more than 19.74 million yuan of goods. June 2004, Wal-Mart China won issued by the Guangming Daily Guangming CSR Awards (TNCs) in the Best Community Award.
H a ie r ra p id d e v e lo p m e n t is th e m a in d riv e r o f in n o v a tio n , H a ie r S p irit - "d e d ic a tio n a n d th e p u rs u it o f e x c e lle n c e " 8-w o rd is in n o v a tio n s p irit .

海尔公司简介英文PPT课件

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海尔公司简介英文
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1. 公司介绍 2. 项目简介 3. 产品运营 4. 发展规划 5. 资本融资
，翻个神将头伸进被窝。又是接连不断地鞭炮声，震耳欲聋。我坐起来，窗外五点多的天空是黑暗的，但万家都已开灯，将世界都照亮了。我穿好衣服，跑到客厅，爸爸在厨房里下饺子。推开阳台门，向远处眺望。一排排灯光像一个个小太阳，照亮了远方的景象。看春晚看到八点多，太阳已经探出半个身子。大树上的新芽歪着头，像在对人们卖萌撒娇。小花坡上粉白色的纱衣，害羞地将脸蒙住，发出清脆的笑声。微风穿过树，到过千家万户，收集每家的欢笑，所到之处留下幸福的味道。阳光温暖，照耀着世间万物。此时我们一家五口在沙发上吃着饺子，不时谈论春晚。临去姥姥家时，爸爸上了柱香。一点着，一缕白色的烟雾如丝带一般缠绕心间。上了路，看着老家一年一年
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实力加自信就是一个坚韧不可摧的团队。站在每一个人都想挑战自我的立场上，我们以实力为盾、自信为矛、团结为勇气，组成了激情无畏的团体。我们会用实力证明，我们是最棒的，让我们勇敢地去做吧。

海尔公司中英简介

• 海尔集团
• 【海尔集团】是中国青岛的一家大型的家电制造企业，在世界同行业中处于技术领先水平，海尔品牌是中国最具价值的品牌，海尔集团是中国最具世界竞争力的家电集团，连续多年列中国企业 500强前30位。海尔集团在首席执行官张瑞敏确立的名牌战略指导下，先后实施名牌战略、多元化战略和国际化战略，现在海尔在欧美、中东、日本等国家和地区都有子公司或销售网点，已进入全球化品牌战略阶段。
二、发展概况
• 旗下拥有240多家法人单位，在全球30多个国家建立本土化的设计中心、制造基地和贸易公司，全球员工总数超过五万人，重点发展科技、工业、贸易、金融四大支柱产业，已发展成全球营业额超过1000亿元规模的跨国企业集团。
• 1993年，海尔品牌成为首批中国驰名商标；2006 年，海尔品牌价值高达749亿元，自2002年以来，
• Inspection and Quarantine has named Haier refrigerators and washing machines as among China's "Top Global Brands." In 2006, for the fourth consecutive year, Haier was ranked first in terms of overall leadership among mainland Chinese companies in the Wall Street Journal Asia's annual survey of Asia's 200 Most Admired Companies. In March 2008, the Financial Times once again added Haier to its list of Top 10 Chinese Global Brand Names with survey respondents ranking Haier number one in terms of product quality, trust, innovation, management, and branding. In May 2008, Haier ranked 13th on Forbes' Reputation Institute Global 200 list

海尔公司英文介绍

海尔公司简介英文版Haier is the world's fourth largest white goods manufacturer and is the official home appliances sponsor of the Beijing 2008 Olympic Games.As of 2007, the Haier Group has established a total of 64 trading companies (19 located overseas), 29 manufacturing plants (24 overseas), 8 design centers (5 overseas) and 16 industrial parks (4 overseas). Consistent with Haier's position as a global brand, the company employs over 50,000 people around the world. In addition, Haier boasts a 58,800-strong sales network which last year accounted for a global turnover of 118 billion RMB (16.2 billion USD). Guided by the branding strategy of CEO Zhang Ruimin, Haier has advanced through the 'brand building,' 'diversification,' and'internationalization' stages, and since 2005 has embarked on the fourth stage: "Global Branding." Haier has enjoyed a growing international reputation over the past 24 years. 19 of the companies products, including refrigerators, air conditioners,washing machines, televisions, water heaters, personal computers, mobile phones, and kitchen appliances have been rated as "Top Brands" in China, and China's General Administration of Quality Supervision, Inspection and Quarantine has named Haier refrigerators and washing machines as among China's "Top Global Brands." In 2006, for the fourth consecutive year, Haier was ranked first in terms of overall leadership among mainland Chinese companies in the Wall Street Journal Asia's annual survey of Asia's 200 Most Admired Companies. In March 2008, the Financial Times once again added Haier to its list of Top 10 Chinese Global Brand Names with survey respondents ranking Haier number one in terms of product quality, trust, innovation, management, and branding. In May 2008, Haier ranked 13th on Forbes' Reputation Institute Global 200 list.As of June 2008, the company has been awarded 8333 patents, with 1996 for Haier design team inventions. In 2007 alone Haier obtained 875 patents; 502 were invention patents.Haier has participated in theinstitution and modification of nine international standards, as well as 152 national and 425 industry standards, with three international standards set to launch in the near future. Of all the Chinese household appliance companies, Haier by far leads the way in the creation of international, national, and industry standards. Haier management models such as "OEC," "market chain," and "Integration of Individuals and Goals" have been case studies at Harvard Business School, the University of Southern California; IMD in Lausanne, Switzerland; INSEAD in France, and Kobe University. Haier's "market chain" management model has been included in the European Union's case study library.TCL集团有限公司简介TCL Group Co., Ltd. was founded in 1981, in just 20 years time, TCL from a name without the propagation of local state-owned enterprises have developed into a more than 100 billion yuan in totalassets, the brand value of 7.5 billion and employs more than 30,000 people in large state-controlled enterprise groups. In 1999 TCL sales reached 15 billion yuan and exports worth 240 million U.S. dollars, the annual growth rate for 10 consecutive years remained at 50%. Today, TCL has been across the home appliances, communications, information, electrician four industries, starting from the traditional communications, electronics company to a "3C" integrated into the core of the information industry as the leading mainstream Internet access equipment suppliers and service providers transfer, and become the most competitive one of the top three electronics.In the long-term practice, TCL Group, in order to advance ideas and action, take the initiative to recognize and cultivate the market, creating a "marketing plans", "Services Marketing" and "Regional market development strategy" to expand in markets such as new ideas, covering the establishment of nationwide marketing network, formed its own core competitiveness. TCL advocatecorporate culture is also productive business philosophy, emphasized that "today's culture is tomorrow's economy", the system refined the "famous Chinese brand, building first-class enterprise", "create value for customers, creating opportunities for employees, creating benefits for the community" and the "dedication, teamwork, innovation," the core of Values. TCL is China's outstanding corporate culture based on traditional culture, absorbing the essence of the Western scientific management formed with eclectic ability to "Alloy culture" and "immigrant culture."TCL集团有限公司简介TCL集团有限公司创办于1981年，在短短的20年时间里，TCL从一个名不经传的地方国有企业发展成为一家拥有100多亿元总资产，品牌价值75亿元，员工超过30000人的大型国有控股企业集团。

海尔简介

The products of the company
Products:
Refrigerator Washing Machine
Others
Wine Cabinet
Computer
Haier washing machine
According to the latest consumer survey data shows: Haier washing machine current brand attention reached 48.7%, ranking first in all brand; in the one or two, three level of market and the lock channel in Dalian, Haier washing machine are top, a market share of nearly40%, all this comes from Haier washing machine to be consistent from beginning to end consumers attention.
Introduction
• • • • • • 1984:being established Turnover：135，700，000，000 CNY Employees：70，000 Patent ：more than 10，000 Brand value：8，000，000，000 CNY The first brand of global white applicants, refrigerator and wine cabinet • The global manufacturer
海尔集团

海信英语面试题

海信英语面试题1. 自我介绍（Introduction）你好，我是XXX，很高兴有机会参加海信公司的英语面试。

我毕业于XXX大学，专业是XXX。

在校期间我积极参与各种英语活动，如演讲比赛、辩论赛等，对英语具有较高的熟练度和自信心。

我对海信公司提供的职位非常感兴趣，并且相信我的英语能力和相关经验使我成为一名理想的候选者。

2. 职业目标（Career goals）我希望能够在海信公司找到一份与英语相关的职位，如翻译或国际业务领域。

我对语言学习和跨文化交流非常感兴趣，并且我相信这些技能在现代商业环境中非常重要。

通过与不同国家和文化背景的人合作，我可以进一步提高我的英语水平并获得宝贵的工作经验。

3. 英语能力（English proficiency）我从小就开始学习英语，并且在大学期间选择了英语专业。

我通过大量的阅读、写作和口语练习，提高了我的英语听说读写能力。

我具备流利的口语表达能力和良好的听力理解能力，能够与母语为英语的人士流畅交流。

此外，我还具备较高的翻译能力和逻辑思维能力，能够准确地传达信息并解决跨文化沟通中的问题。

4. 团队合作（Teamwork）在过去的项目中，我经常与团队合作完成任务。

我擅长倾听他人意见，处理团队内部的冲突，并根据每个成员的特点和能力进行分配任务。

我相信团队合作是实现共同目标的关键，我会积极地与团队成员合作，并且乐于接受他人的不同观点和建议。

5. 技术能力（Technical skills）除了英语能力外，我还具备较强的计算机技术和办公软件应用能力。

我熟练运用Microsoft Office套件，如Word、Excel和PowerPoint等。

我也有使用在线翻译工具和语言学习应用程序的经验，可以更高效地处理翻译任务和学习语言。

6. 面试中的其他技巧（Interview skills）此外，我也了解一些面试中的技巧，如积极回答面试官的问题、提前准备自己的职业经历和问题、保持良好的姿态和礼貌等。

海尔集团面试英语口语大全

海尔集团面试英语口语大全Q：What contribution did you make to your current(previous)organization？(你对目前/从前的工作单位有何贡献？)A：I have finished three new projects，and I am sure I can apply my experienceto this position.(我已经完成个新项目，我相信我能将我的经验用在这份工作上。

) Q：What do you think you are worth to us？(你怎么认为你对我们有价值呢？)A：I feel I can make some positive contributions to your company in the future.(我觉得我对贵公司能做些积极性的贡献。

)Q：What make you think you would be a success in this position？(你如何知道你能胜任这份工作？）A：My graduate school training combined with my internship should qualify me forthis particular job.I am sure I will be successful.(我在研究所的训练，加上实习工作，使我适合这份工作。

我相信我能成功。

)Q：Are you a multitasked individual？(你是一位可以同时承担数项工作的人吗？)Q：Do you work well under stress or pressure？(你能承受工作上的压力吗?)A：Yes,I think so.A：The trait is needed in my current（or previous)position and I know I canhandle it well.(这种特点就是我目前（先前）工作所需要的，我知道我能应付自如。

海尔公司英文简介

Products
Refrigerator Washing Machine
Others
Wine Cabinet （酒柜）
Computer
Others Products
Strong emission gas water heater Hanging air conditioning Cupboard Freestanding refrigerator Freestanding washing machine Disinfection cabinet Cabinet air conditioner Embedded air-conditioning Freestanding dishwasher
Freestanding wine cooler Embedded dishwasher Display cabinet / ice bar Stand-alone dry cleaning machine Freezer Wall-type electric water heater Range hood Side of the suction hood Large electric water heater Gas stove High-end oven
Culture
Everyone is the talent, not race horses. (人人是人才，赛马不相马） The key of management ---- you must confirm his or her value, provided employees create value for clients.
Contents
Company’s brief introduction Reputation in the world Main products Development Strategy Culture Public service, welfare underategy

海尔集团公司英文百科

Content outline:pany profile2.the company introduced CEOpany industry4.the products of the company5.how to promote Haier products6.the modes of transport7.Haier washing machine Questionnairecompany profileHaier Group is a leading global set of home appliance solutions provider and virtual-real fusion distributors. The company was founded in Qingdao in 1984.Since the venture, Haier adhere to the user demand as the center of the innovation system to drive the sustainable and healthy development of enterprises, from an insolvent, was on the verge of collapde of the collective small plant development to become the world’s largest household appliance manufacturersOn 2011, Haier Group global turnover of 150900000000yuan,17countries in the world with more than 80000emplyees,Haier users around the world more than 100 countries and regions. In the domain of white goods. Haier Group holds a number of consumer life brand .Which, according to the statistics of Haier brand, has won for three consecutive years the world’s largest sales of household appliances brand(data source: Euromonitor International Euromonitor).In the era of Inter, Haier build open innovation system to support the brand market development, as of 2011,has declared 12318 patents, or 8350authorized patens; cumulative reported77international standard proposal, of which 27 have been published and implemented, is China’s paten applications and submit to international standards of the largest home appliance enterprises. In the gobal domain of white home appliance, Haier is growing as the industry leader and regulators.the company introduced CEO唐浩 Haier Group CEOZhang Ruimin, Shandong, Laizhou, a senior economist, University of Science and Techonlogy of China master of business administration, the Haier Group party secretary, the chairman of the board of directors, chief exeutive officer Zhang Ruimin is the founder of Haier Group, the sixteen CPC Central Committee, alternate member.On 1984,Zhang Ruimin from Qingdao City, former home appliance company manger as the Qingdao Refrigerator General factory. He established the “famous brand strategy”,and lead the staff to seize opportunity, accelerate development, created from weak to strong development of a miracle. In 26 years, Haier Group has grown from a deficit of 1470000yuan collective small plant, become the 2007 global turnover of 118000000000yuan of China home appliances brand, and in the world and gained high reputation. In 2008 March, Haier capped second times by “England Financial Time” named “China’s top ten world-class brand”.Haier mottoThe essence of management is not known, but action Forever, trembling with fear, always to be very careful attitudeA journey of a thousand miles begins with a single stepDo not discount the quality, the service dose not discount, credit.Capital is a boat, the brand is sail, business is the people, culture is the soulTo seek truth from facts, is to change the mindset problemDare to seek truth from facts, is the problem of improving the ideological realm11. Haier mottoThe essence of management is not known , but actionForever , trembling with fear, always to be very careful attitudeA journey of a thousand miles begins with a single step,the world famous brand in the Do not discount the quality , the service does not discount, credit .Capital is a boat , the brand is sail , business is the people, culture ids the soulTo seek truth from facts, is to change the mindset problemDare to seek truth from facts , is the problem of improving the ideological realmcompany industry1.Haier industryWhite electric productsDigital and personal products groupThe whole kitchenResidentialHome appliances2.White electric productsAs the world's largest white goods group ,Haier's goal is to provide global consumers to enjoy better living life and provide the perfect solution . In order to achieve the global commitment to consumers ,Haier white group relies on own refrigerator , air-conditioner ,washing machine ,water heater, kitchen electric products such as white goods, continuously for consumers around the world to create the new life experience and wonderful life style.3.Digital and personal products groupHaier digital and personal products goup Haier Group to implement the brand strategy of globalization is one of the pillar industries , Haier digital and personal products group line across the appliance ,computer and mobile phone and other fields, is currently the onlytelevision big screen, can cover al computer screen and small screen mobile phone manufacturers, By taking the family as the unit of the web end solutions to help users to achieve the Intelligent Cloud Televisions to help users to achieve the Intelligent Cloud Television Center for computer , mobile phone, home appliances, interconnection control , interactive, in order to bring the novel and unique personalized video entertainment intelligent home furnishing life solutions.realized the consumers for high quality living the dream.4.The whole kitchenQingdao Haier galley equipment limited company in 1996 October 1997,mainly engaged in the development ,production and sales of cabinets and integration of Haier househole appliances for the market to provide high-quality kitchen overall, investment 183000000 yuan to build a world-class, Asia's leading digital production base , in the domestic first proposed the ' one cabinet appliances, a service station satisfaction " sales philosophy, known as "the Chinese kitchen bathroom industry leader "5.ResidentialHaier estate adhering to the "creation of resources, reputation as a global "Haier spirit , though the "product innovation, create value ,to create a system " strategic approach, and strive to achieve "tamp foundation, integrated innovation , speed rise " development strategy. 2009 Haier estate continuous implementation of fast development, has become the strong cavalcade .Haier estate in 2011 "Chia top 100 real estate enterprise thirty-sixth ", the growth of TOP 10 second, for four condecutive years won the Chinese real estate enterprises, won the "2010 China estate Lu leader " first name , in Chinese real estate brand value second in North China area .6.Home appliancesThe scope of business environment, the kitchen, personal care in three areas , including the vacuum cleaner, induction cooker ,rice cookers , electric pressure cooker,microwave oven, soya-bean milk machine, water machine, hangingironing machine such as the 14 major categories of more than 200 products . Fully meet the diverse needs of customers , to provide users with the various forms of life quality solution , the rapid development of the Haier home appliances is committed to the growth of the industry the first brand of high -end home appliances !the products of the company7.Haier products海尔的形象术语——真诚到永远Product technology1.Break the traditional refrigerator two district pattern multi zone precise temperature control Food temperature preservation requirements vary.Haier refrigerator precision control area technology,can be different according to different storage temperature food positioned on each temperature area,according to need to be able to control temperature precisely,accurate fresh smell.2.Induction of Vc from fresh fresh freshA general refrigerator storage vegetable & fruit usually encounter water and nutrient loss,perishable.Haier refrigerator unique Vc induced preservation technology,sustained release induced by Vc preservation factor can neutralize the vegetable & fruit due to respiration releases ethylene gas,reduce the loss of the nutrient components of fresh vegetable & fruit,more durable.3.Air frost free technology to achieve the best preservation effectHaier high-end refrigerators using advanced fully air cooling technology,so that the refrigerator each corner can rapid and uniform cooling, without defrosting;air through the multiplexer controlled precision air duct system,seal water in skin,does not destroy nutrients,achieve the best preservation effect.4.The utility is convenient science and technologyA general refrigerator storage of frozen meat is often very hard,after thawing nutrition with blood flow lost.Haier refrigerator has a 007fresh frozen zone,fresh meat into, open-18c cryogenic frozen ,not the loss of nutrition juice.Food frozen after appearing,automatically transferred to-7c thermostatic preservation,without thawing readily cut. Protection measuresRefrigerator placedRefrigerator placed position is chosen should avoid direct sunlight,good ventilation,and the wall to keep at a distance,to facilitate the operation of refrigerators produced heat can circulateCheck the tightnessAlways check the refrigerator seal,if the deformation will affect the degree of closure,dovetail,caused by cold air leakage,thereby increasing the powerconsumption.If the distortion is serious,should be timely repair replacementIn addition to regular cream.The refrigerator is used for a period of time,will produce some frost,if not regularly defrosting,it will influence the refrigeration effect,and power consumption will also increase,even easy danage of compressor.Therefore,whenever see frost thickness more than 7cm,it should be for defrostingReduce the time of opening door.Whenever you open a door,there will be air conditioning heat exposed,invasion,so it must be running again refrigeration compressor.So as far as possible once took the diverse needs of ingredients,and must act quickly,a box door also do not pull too much angle,as far as possible to reduce the loss of cold air.23.Haier washing machineAccording to the latest consumer survey data shows;Haier washing machine current brand attention reached 4.7%,ranking first in all brand;in the one or two,three level of market and the lock channel in Dalian,Haier washing machine are top, a market share of nearly40%,all this comes from Haier washing machine to be consistent from beginning to end consumers attention24.Haier washing machine introductionThe world as the only one available at the same time scale production of Asian wave wheel,European roller,America stirring type and double power washing machine of professional production enterprises,Haier washing machine has twenty-six series, more than 6000 varieties,annual production capacity of 13000000 units,annual sales volume,sales are up,is the most steady development,the most competitive brand of washing machine,known as China's washing machine industry leader.In September 1,2005,bythe State Quality Inspection Administration and the Chinese famous brand strategy promotion committee jointly organized the first Chinese world famous brand product is announced,Haier washing machine successfully selected for China to create the first world famous brand of washing machine.25.The technology of washing machine:V6steam ironing technology ease fold reduction elasticWith the development of science and technology,drying technology development.Haier washing machine technology innovation,following the wind drying,hot air drying,drying steam three generation of V6 steam ironing technology,smooth folds,restore elasticity,completely solve the traditional drying method takes too much time,not all,drying clothes damage and other problems,intimate care of your life.26."Zero carbon core"static frequency low carbon lifeHaier washing machine combined with GE 's first"zero carbon core"frequency conversion technology,realize the drive and motor structure technical innovation,into the revolutionary zero carbon conversion era,by outer driving upgrades for the inner drive,efficient washing,energy efficiency and carbon reduction,bring natural quiet green low carbon life.Constant power technology360'uniform clean Haier united world home appliance giant fisherand common R & D uniform power washing machine,to subvert the traditional horizontal vortex type washing machine,innovation of tumbling washing mode,even deep fiber,water,winding prevention,low wear,initiated the new era of uniformly washing washing machine industry.The technology of washing machine:V6steam ironing technology ease fold reduction elasticWith the development of science and technology, drying technology develoment.Haierwashing machine technology innovation,following the wind drying,hot air dring,drying steam threegeneration technology of the new generation of V6 steam ironing technology,smooth folds,restore elasticity completely solve the traditional drying method takes too much time,not all,drying clothes damage and other problems,intmate care of your life.How to promote Haier products1.Haier Group brand value2.the development history of Haierrefrigerator3.EER value of Haier refrigerator4.Haier refrigerator configuration5.Haier refrigerator products after saleservice6.at the same time we must grasp the relatedknowledge of other brand refrigerator Modes of transportThe haier refrigerator belongs to largeobjects so we can use the railroad andhighway transportation.Raliway transportation1)Transport capacity2)Running speed3)Low transportation cost4)Transport often is good5)With low energy consumption6)Good generalityHighway transportaion1)Flexibility,strong adaptability2)Can realize the “door to door”directtransportation3)In the mid or short-distancetransport,delivery speedHaier washing machine questionnaire:1.Do you like what type of washing machine?A.)The impellerB.)DrumC.)Double cylinder washing machine2.Do you think the washing machine wear is the major cause of what?A.)Washing process clothing with the water,turning around,fricyion around thebarrel causes wearB.）During washing,clothes are piled up in the bottom of the washing machine,and the bottom of the barrel rotates about friction caused by wear and tearC.) Washing clothes piled together in a small space,leading to clothing and clothing wear.3．Do you think what kind of washing machine wear more?A.)The impellerB.)DrumC.) Double cylinder washing machine4.)Are you aware of the problem of uneven washing machineA.)YesB.)No5.You buy the washing machine is the most important?A.)Evenness and cleannessB.）The clothes wear degreeC.)Energy efficiency ratingD.)Washing efficiencyE.)PriceF.)Appearance6.If the recent organization of Haierwashing machine group purchase,do you havea plan？If you want ,the washing machine iswhat kind if?Hoping to get preferential?Please fill in the:(＿＿＿＿＿＿＿＿＿＿＿＿＿＿)Name(______)Sex(___)Female(___)Age(___)Occupation（____）E-mail(______)Telephone(_______)Income(__ ____)GOOD BYE HAIER I LOVE YOU!（注：可编辑下载，若有不当之处，请指正，谢谢!）。

介绍海尔公司的英语作文

介绍海尔公司的英语作文English: Haier Group Corporation is a multinational home appliances and consumer electronics company headquartered in Qingdao, China. Founded in 1984, Haier has become one of the world's largest and most innovative companies in its industry. With a focus on innovation and quality, Haier has expanded its product lineup to include a wide range of home appliances such as refrigerators, air conditioners, washing machines, and televisions. Haier is known forits customer-centric approach, striving to meet the needs and preferences of consumers around the world. In recent years, Haier has also made significant investments in smart home technology, digital transformation, and sustainable practices to stay ahead of the competition.中文翻译: 海尔集团是一家总部位于中国青岛的跨国家电器和消费电子公司。

海尔成立于1984年，如今已成为全球家电行业中规模最大、创新性最强的公司之一。

海尔公司英文简介课件知识讲解

Introduction
1984:being established Turnover：135，700，000，000 CNY Employees：70，000 Patent ：more than 10，000 Brand value：8，000，000，000 CNY The Internet’s World Famous Brand(互联网
Occupy 6.1% in the white applicant market under the marketing survey of Euromonitor (欧睿国际）in 2010
The first brand of global white applicants, refrigerator and wine cabinet
Contents
Company’s brief introduction Reputation in the world Main products Development Strategy Culture service, welfare undertaking(公
益事业）
时代的知名品牌）:satisfy customers’ needs One Single Integrated Mode(人单合一模式）：
sell service instead of products -----rewarding: “China Innovative Company”
Reputation
The key of management ---you must confirm his or her value, provided employees create value for clients.

海尔集团公司英文百科

Content outline:pany profile2.the company introduced CEOpany industry4.the products of the company5.how to promote Haier products6.the modes of transport7.Haier washing machine Questionnairecompany profileHaier Group is a leading global set of home appliance solutions provider and virtual-real fusion distributors. The company was founded in Qingdao in 1984.Since the venture, Haier adhere to the user demand as the center of the innovation system to drive the sustainable and healthy development of enterprises, from an insolvent, was on the verge of collapde of the collective small plant development to become the world’s largest household appliance manufacturersOn 2011, Haier Group global turnover of 150900000000yuan,17countries in the world with more than 80000emplyees,Haier users around the world more than 100 countries and regions. In the domain of white goods. Haier Group holds a number of consumer life brand .Which, according to the statistics of Haier brand, has won for three consecutive years the world’s largest sales of household appliances brand(data source: Euromonitor International Euromonitor).In the era of Inter, Haier build open innovation system to support the brand market development, as of 2011,has declared 12318 patents, or 8350authorized patens; cumulative reported77international standard proposal, of which 27 have been published and implemented, is China’s paten applications and submit to international standards of the largest home appliance enterprises. In the gobal domain of white home appliance, Haier is growing as the industry leader and regulators.the company introduced CEO唐浩Haier Group CEOZhang Ruimin, Shandong, Laizhou, a senior economist, University of Science and Techonlogy of China master of business administration, the Haier Group party secretary, the chairman of the board of directors, chief exeutive officer Zhang Ruimin is the founder of Haier Group, the sixteen CPC Central Committee, alternate member.On 1984,Zhang Ruimin from Qingdao City, former home appliance company manger as the Qingdao Refrigerator General factory. He established the “famous brand strategy”,and lead the staff to seize opportunity, accelerate development, created from weak to strong development of a miracle. In 26 years, Haier Group has grown from a deficit of 1470000yuan collective small plant, become the 2007 global turnover of 118000000000yuan of China home appliances brand, and in the world and gained high reputation. In 2008 March, Haier capped second times by “England Financial Time”named “China’s top ten world-class brand”.Haier mottoThe essence of management is not known, but action Forever, trembling with fear, always to be very careful attitudeA journey of a thousand miles begins with a single step Do not discount the quality, the service dose not discount, credit.Capital is a boat, the brand is sail, business is the people, culture is the soulTo seek truth from facts, is to change the mindset problemDare to seek truth from facts, is the problem of improving the ideological realm11. Haier mottoThe essence of management is not known , but action Forever , trembling with fear, always to be very careful attitudeA journey of a thousand miles begins with a single step,the world famous brand in the Do not discount the quality , the service does not discount, credit .Capital is a boat , the brand is sail , business is the people, culture ids the soulTo seek truth from facts, is to change the mindset problemDare to seek truth from facts , is the problem of improving the ideological realmcompany industry1.Haier industryWhite electric productsDigital and personal products groupThe whole kitchenResidentialHome appliances2.White electric productsAs the world's largest white goods group ,Haier's goal is to provide global consumers to enjoy better living life and provide the perfect solution . In order to achieve the global commitment to consumers ,Haier white group relies on own refrigerator , air-conditioner ,washing machine ,water heater, kitchen electric products such as white goods, continuously for consumers around the world to create the new life experience and wonderful life style.3.Digital and personal products groupHaier digital and personal products goup Haier Group to implement the brand strategy of globalization is one of the pillar industries , Haier digital and personal products group line across the appliance ,computer and mobile phone and other fields, is currently the only television big screen, can cover al computer screen and small screen mobile phone manufacturers, By taking the family as the unit of the web end solutions to help users to achieve the Intelligent Cloud Televisions to help users toachieve the Intelligent Cloud Television Center for computer , mobile phone, home appliances, interconnection control , interactive, in order to bring the novel and unique personalized video entertainment intelligent home furnishing life solutions.realized the consumers for high quality living the dream.4.The whole kitchenQingdao Haier galley equipment limited company in 1996 October 1997,mainly engaged in the development ,production and sales of cabinets and integration of Haier househole appliances for the market to provide high-quality kitchen overall, investment 183000000 yuan to build a world-class, Asia's leading digital production base , in the domestic first proposed the ' one cabinet appliances, a service station satisfaction " sales philosophy, known as "the Chinese kitchen bathroom industry leader "5.ResidentialHaier estate adhering to the "creation of resources, reputation as a global "Haier spirit , though the "product innovation, create value ,to create a system " strategic approach, and strive to achieve "tamp foundation,integrated innovation , speed rise " development strategy. 2009 Haier estate continuous implementation of fast development, has become the strong cavalcade .Haier estate in 2011 "Chia top 100 real estate enterprise thirty-sixth ", the growth of TOP 10 second, for four condecutive years won the Chinese real estate enterprises, won the "2010 China estate Lu leader " first name , in Chinese real estate brand value second in North China area .6.Home appliancesThe scope of business environment, the kitchen, personal care in three areas , including the vacuum cleaner, induction cooker ,rice cookers , electric pressure cooker,microwave oven, soya-bean milk machine, water machine, hanging ironing machine such as the 14 major categories of more than 200 products . Fully meet the diverse needs of customers , to provide users with the various forms of life quality solution , the rapid development of the Haier home appliances is committed to the growth of the industry the first brand of high -end home appliances !the products of the company7.Haier products海尔的形象术语——真诚到永远Product technology1.Break the traditional refrigerator two district pattern multi zone precise temperature controlFood temperature preservation requirements vary.Haier refrigerator precision control area technology,can be different according to different storage temperature food positioned on each temperature area,according to need to be able to control temperature precisely,accurate fresh smell.2.Induction of Vc from fresh fresh freshA general refrigerator storage vegetable & fruit usually encounter water and nutrient loss,perishable.Haier refrigerator unique Vc induced preservation technology,sustained release induced by Vc preservation factor can neutralize the vegetable & fruit due torespiration releases ethylene gas,reduce the loss of the nutrient components of fresh vegetable & fruit,more durable.3.Air frost free technology to achieve the best preservation effectHaier high-end refrigerators using advanced fully air cooling technology,so that the refrigerator each corner can rapid and uniform cooling, without defrosting;air through the multiplexer controlled precision air duct system,seal water in skin,does not destroy nutrients,achieve the best preservation effect.4.The utility is convenient science and technologyA general refrigerator storage of frozen meat is often very hard,after thawing nutrition with blood flow lost.Haier refrigerator has a 007fresh frozen zone,fresh meat into, open-18c cryogenic frozen ,not the loss of nutrition juice.Food frozen after appearing,automatically transferred to-7c thermostatic preservation,without thawing readily cut.Protection measuresRefrigerator placedRefrigerator placed position is chosen should avoiddirect sunlight,good ventilation,and the wall to keep at a distance,to facilitate the operation of refrigerators produced heat can circulateCheck the tightnessAlways check the refrigerator seal,if the deformation will affect the degree of closure,dovetail,caused by cold air leakage,thereby increasing the power consumption.If the distortion is serious,should be timely repair replacement In addition to regular cream.The refrigerator is used for a period of time,will produce some frost,if not regularly defrosting,it will influence the refrigeration effect,and power consumption will also increase,even easy danage of compressor.Therefore,whenever see frost thickness more than 7cm,it should be for defrostingReduce the time of opening door.Whenever you open a door,there will be air conditioning heat exposed,invasion,so it must be running again refrigeration compressor.So as far as possible once took the diverse needs of ingredients,and must act quickly,a box door also do not pull too much angle,as far as possible to reduce the loss of cold air.23.Haier washing machineAccording to the latest consumer survey data shows;Haier washing machine current brand attention reached 4.7%,ranking first in all brand;in the one or two,three level of market and the lock channel in Dalian,Haier washing machine are top, a market share of nearly40%,all this comes from Haier washing machine to be consistent from beginning to end consumers attention24.Haier washing machine introductionThe world as the only one available at the same time scale production of Asian wave wheel,European roller,America stirring type and double power washing machine of professional production enterprises,Haier washing machine has twenty-six series, more than 6000 varieties,annual production capacity of 13000000 units,annual sales volume,sales are up,is the most steady development,the most competitive brand of washing machine,known as China's washing machine industry leader.In September 1,2005,by the State Quality Inspection Administration and the Chinese famous brand strategy promotion committee jointly organized the firstChinese world famous brand product is announced,Haier washing machine successfully selected for China to create the first world famous brand of washing machine.25.The technology of washing machine:V6steam ironing technology ease fold reduction elastic With the development of science and technology,drying technology development.Haier washing machine technology innovation,following the wind drying,hot air drying,drying steam three generation of V6 steam ironing technology,smooth folds,restore elasticity,completely solve the traditional drying method takes too much time,not all,drying clothes damage and other problems,intimate care of your life.26."Zero carbon core"static frequency low carbon life Haier washing machine combined with GE 's first"zero carbon core"frequency conversion technology,realize the drive and motor structure technical innovation,into the revolutionary zero carbon conversion era,by outer driving upgrades for the inner drive,efficient washing,energy efficiency and carbon reduction,bring natural quiet green low carbon life.Constant power technology360'uniform cleanHaier united world home appliance giant fisherand common R & D uniform power washing machine,to subvert the traditional horizontal vortex type washing machine,innovation of tumbling washing mode,even deep fiber,water,winding prevention,low wear,initiated the new era of uniformly washing washing machine industry.The technology of washing machine:V6steam ironing technology ease fold reduction elastic With the development of science and technology, drying technology develoment.Haier washing machine technology innovation,following the wind drying,hot air dring,drying steam three generation technology of the new generation of V6 steam ironing technology,smooth folds,restore elasticity completely solve the traditional drying method takes too much time,not all,drying clothes damage and other problems,intmate care of your life.How to promote Haier products1.Haier Group brand value2.the development history of Haier refrigerator3.EER value of Haier refrigerator4.Haier refrigerator configuration5.Haier refrigerator products after sale service6.at the same time we must grasp the related knowledge of other brand refrigeratorModes of transportThe haier refrigerator belongs to large objects so we can use the railroad and highway transportation.Raliway transportation1)Transport capacity2)Running speed3)Low transportation cost4)Transport often is good5)With low energy consumption6)Good generalityHighway transportaion1)Flexibility,strong adaptability2)Can realize the “door to door”directtransportation3)In the mid or short-distance transport,deliveryspeedHaier washing machine questionnaire:1.Do you like what type of washing machine?A.)The impellerB.)DrumC.)Double cylinder washing machine2.Do you think the washing machine wear is the major cause of what?A.)Washing process clothing with the water,turning around,fricyion around the barrel causes wearB.）During washing,clothes are piled up in the bottom of the washing machine,and the bottom of the barrel rotates about friction caused by wear and tearC.) Washing clothes piled together in a small space,leading to clothing and clothing wear. 3．Do you think what kind of washing machine wear more?A.)The impellerB.)DrumC.) Double cylinder washing machine4.)Are you aware of the problem of uneven washing machineA.)YesB.)No5.You buy the washing machine is the most important?A.)Evenness and cleannessB.）The clothes wear degreeC.)Energy efficiency ratingD.)Washing efficiencyE.)PriceF.)Appearance6.If the recent organization of Haier washing machine group purchase,do you have a plan？If you want ,the washing machine is what kind if?Hoping to get preferential?Please fill in the:(＿＿＿＿＿＿＿＿＿＿＿＿＿＿)Name(______)Sex(___)Female(___)Age(___) Occupation（____）E-mail(______)Telephone(_______)Income(__ ____)GOOD BYE HAIER I LOVE YOU!21。

海尔的前世今生作文英语

海尔的前世今生作文英语Title: Haier: Past and Present。

Haier, a leading global brand in home appliances, has a rich history that spans several decades. From its humble beginnings to its current status as a powerhouse in the industry, Haier's journey reflects both innovation and adaptability.Founded in 1984 in Qingdao, China, by Zhang Ruimin, Haier initially operated as a small refrigerator factorywith limited resources. However, Zhang's visionary leadership and commitment to quality soon set Haier on a path of rapid growth and transformation. Under his guidance, Haier adopted a customer-centric approach, focusing on meeting the diverse needs of consumers worldwide.In the early years, Haier faced numerous challenges, including intense competition and technological limitations. Yet, through perseverance and strategic decision-making,the company continued to expand its product range and market presence. By the late 1990s, Haier had emerged as a dominant player in the Chinese appliance market and began its global expansion journey.One of the key milestones in Haier's evolution was its shift towards innovation-driven growth. Recognizing the importance of technology in driving competitiveness, Haier invested heavily in research and development, fostering a culture of creativity and experimentation. This commitment to innovation led to the development of groundbreaking products and solutions, ranging from smart appliances to IoT-enabled devices.Moreover, Haier's success can also be attributed to its emphasis on globalization and strategic partnerships. By forming alliances with international companies and establishing a strong presence in overseas markets, Haier was able to access new technologies, expand itsdistribution network, and enhance its brand reputation on a global scale.Today, Haier stands as a symbol of excellence and resilience in the home appliance industry. With a diverse portfolio of products spanning refrigerators, washing machines, air conditioners, and more, Haier continues to innovate and adapt to evolving consumer preferences. Its commitment to quality, sustainability, and customer satisfaction remains unwavering, driving its continued success in both domestic and international markets.Looking ahead, Haier is poised to embrace emerging trends such as artificial intelligence, smart homes, and sustainable practices. By staying true to its core valuesof integrity, innovation, and inclusivity, Haier is well-positioned to shape the future of the home applianceindustry and enrich the lives of consumers around the world.In conclusion, Haier's journey from its humble beginnings to its current stature as a global powerhouse exemplifies the transformative power of vision, innovation, and strategic leadership. As it continues to evolve and adapt to changing market dynamics, Haier remains a beaconof inspiration for businesses aspiring to thrive in today's dynamic environment.。

海尔公司英文简介

海尔公司英文简介海尔公司英文简介(一)Haier was incorporated in 1984, entrepreneurship in 26 years, insist on entrepreneurship and innovation spirit, create world famous brand from a shaky business has become a global collective small factory owns more than 70,000 employees, 20XX turnover 1357 billion yuan of globalization group company."Haier" has become the first brand for global white goods, and was Newsweek (Newsweek website named as the world top ten innovative company.Haier to create the age of the Internet world famous brand.The Internet age world famous brand is characteristic of can quickly meet the users individualized demand, the enterprise needs to mass customization rather than mass manufacturing.Haier seize Internet opportunities to solve this challenge, and actively explore practice "win-win" mode, single unity through "DaoSanJiao" organizational innovation and "end-to-end" independent operation body construction, realizes from "sell products" to "sell service" transition, create business of alienation, sustainable competitive advantage.Leading the trend of development advantage - haier accumulative patent application 1 million multinomial, homeappliance enterprise in China top, and take the lead to achieve the international standard of zero breakthrough.Haier accumulative total has joined fifty-one international standard drafting, 27 a standard has promulgated.Haier through standard output, driving the whole industry chain exports.Zero distance under virtual net fusions, haier in the domestic market has strong marketing network advantage, and with the Internet sufficiently fusion, with "zero distance under virtual network convergence" makes the first time meet user first demand competitiveness."Virtual network" refers to the Internet, through the Internet community formation user viscosity,"Real nets" refers to the marketing network, logistics network, network, the first time service customer satisfaction.So many world famous brand in China they will sale of all or part of the entrusted to haier,Haier also through their abroad channel sales haier products, formed resources swap, quicken the pace of haier march world market.Zero inventory of "will be namely for" -- change traditional enterprise to product-centered model of development, the implementation of user-centered namely need namely for mass customization, realized the "zero inventory" and "zero receivable".In liquidity zero loans, on the basis of haier CCC (cash turnover days) to negative 10 days.In future development, haier tightly.spread living things networking the demand of TheTimes, will U - Home (intelligent household) integration as the key, the discourse power, control patent standard further development worldwide marketing network to create more userresources.Meanwhile, the "trinity" localized pattern integrated global rd, manufacturing, marketing resources, create globalization brand.Haier in development and at the same time actively to social responsibility, rebuilding the 129 hope schools made 212 sets the animated film hb children science and education ".Haier is the 20XX Beijing Olympic Games, the only global white goods sponsors.海尔公司英文简介(二)Haier is the worlds fourth largest white goods manufacturer and is the official home appliances sponsor of the Beijing 20XX Olympic Games.As of 20XX, the Haier Group has established a total of 64 trading companies (19 locatedoverseas), 29 manufacturing plants (24 overseas), 8 design centers (5 overseas) and 16 industrial parks (4 overseas). Consistent with Haiers position as a global brand, the company employs over 50,000 people around the world. In addition, Haier boasts a58,800-strong sales network which last year accounted for a global turnover of 118 billion RMB (16.2 billion USD). Guided by the branding strategy of CEO Zhang Ruimin, Haier has advancedthrough the brand building, diversification, and internationalization stages, and since 2005 has embarked on the fourth stage: "Global Branding." Haier has enjoyed a growing international reputation over the past 24 years. 19 of the companies products, including refrigerators, air conditioners,washing machines, televisions, water heaters, personal computers, mobile phones, and kitchen appliances have been rated as "Top Brands" in China, and Chinas General Administration of Quality Supervision, Inspection and Quarantine has named Haier refrigerators and washing machines as among Chinas "Top Global Brands." In 20XX, for the fourth consecutive year, Haier was ranked first in terms of overall leadership among mainland Chinese companies in the Wall Street Journal Asias annual survey of Asias 200 Most Admired Companies. In March 20XX, the Financial Times once again added Haier to its list of Top 10 Chinese Global Brand Names with survey respondents ranking Haier number one in terms of product quality, trust, innovation, management, and branding. In May 20XX, Haier ranked 13th on Forbes Reputation Institute Global 200 list.As of June 20XX, the company has been awarded 8333 patents, with 1996 for Haier design team inventions. In 20XX alone Haier obtained 875 patents; 502 were invention patents.Haier has participated in theinstitution and modification of nine international standards, as well as 152 national and 425 industry standards, with three international standards set to launch in the near future. Of all the Chinese household appliance companies, Haier by far leads the way in the creation of international, national, and industry standards. Haier management models such as "OEC," "market chain," and "Integration of Individuals and Goals" have been case studies at Harvard Business School, the University of Southern California; IMD in Lausanne, Switzerland; INSEAD in France, and Kobe University. Haiers "market chain" management model has been included in the European Unions case study library.海尔公司英文简介(三)Companysbrief introduction Mainproducts DevelopmentStrategy Publicservice, welfare undertaking(公益事业) Introduction 1984:beingestablished Turnover：135，700，000，000CNY Patent：more than 10，000 Brandvalue：8，000，000，000 CNY InternetsWorld Famous Brand(互联网时代的知名品牌):satisfy customers needs OneSingle Integrated Mode(人单合一模式)：sell service instead rewarding:“China Innovative Company” Reputation Occupy6.1% whiteapplicant market under marketingsurvey Euromonitor(欧睿国际)in 20XX firstbrandglobalwhite applicants, refrigerator winecabinet globalmanufacturer firstplace Chinasmost valuable brand rankings (中国最有价值品牌排行榜)last yearsProducts Washing Machine Wine Cabinet (酒柜) Others Computer Refrigerator Others Products Strongemission gas water heater Hanging air conditioning Cupboard Freestanding refrigerator Freestanding washing machine Disinfection cabinet Cabinet air conditioner Embeddedair-conditioning Freestanding dishwasher Freestandingwine cooler Embedded dishwasher Display cabinet icebar Stand-alone dry cleaning machine Freezer Wall-type electric water heater Range hood Side suctionhood Large electric water heater Gas stoveHigh-end oven Development Strategy Brandstrategy(1984~1991)：produce refrigerator only, accumulate management experience Diversification(多元化)strategy(1992~1998)：one product variousproduct Internationalstrategy(1998~2005)：being sold mainglobal economic area market Globalstrategy(20XX~now)：creating different kinds HaierBrand------adjust differentcountries worldCulture racehorses. (人人是人才，赛马不相马) youmust confirm his hervalue, provided employees create valueclients.Public service, welfare undertaking greenenvironmental protection hopeproject :129 Hope School onlyglobal sponsor20XXBeijing Olympic Games Povertyalleviation (扶贫) disabledactivities (助残) Haier Brothers” Thanks。

海信公司面试英文自我介绍

海信公司面试英文自我介绍海信公司面试英文自我介绍海信集团是特大型电子信息产业集团公司，成立于1969年。

接下来是店铺为你带来收集整理的海信公司面试英文自我介绍，欢迎阅读！海信公司面试英文自我介绍1Good morning, my name is jack, it is really a great honor to have this opportunity for a interview, i would like to answer whatever you may raise, and i hope i can make a good performance today, eventually enroll in this prestigious university in september.now i will introduce myself briefly,i am 21 years old,born in heilongjiang province ,northeast of china,and i am curruently a senior student at beijing uni.my major is packaging engineering.and i will receive my bachelor degree after my graduation in june.in the past 4 years,i spend most of my time on study,i have passed CET4/6 with a ease. and i have acquired basic knowledge of packaging and publishing both in theory and in practice. besides, i have attend several packaging exhibition hold in Beijing, this is our advantage study here, i have taken a tour to some big factory and company. through these i have a deeply understanding of domestic packaging industry. compared to developed countries such as us, unfortunately, although we have made extraordinary progress since 1978,our packaging industry are still underdeveloped, mess, unstable, the situation of employees in this field are awkard. but i have full confidence in a bright future if only our economy can keep the growth pace still.i guess you maybe interested in the reason itch to law, and what is my plan during graduate study life, i would like to tell you that pursue law is one of my lifelong goal,i like my majorpackaging and i wont give up,if i can pursue my master degree here i will combine law with my former education. i will work hard in thesefields ,patent ,trademark, copyright, on the base of my years study in department of p&p, my character? i cannot describe it well, but i know i am optimistic and confident. sometimes i prefer to stay alone, reading, listening to music, but i am not lonely, i like to chat with my classmates, almost talk everything ,my favorite pastime is valleyball,playing cards or surf online. through college life,i learn how to balance between study and entertainment. by the way, i was a actor of our amazing drama club. i had a few glorious memory on stage. that is my pride.海信公司面试英文自我介绍2I am linjiang. I was born in jilin changchun. I graduate from Henan University of Urban Construction. I started learning English since I was 15 years old.My father is a farmer . And my mother is a housewife. I am the youngest one in my family. My brother have a lot of American friends. That’s why I have no problem communicating with Americans or others by speaking English.In my spare time, I like to do anything relating to English such as listening to English songs, watching English movies or TV programs, or even attending the activities held by some English clubs or institutes. I used to go University for a short- term English study. During that time, I learned a lot of daily life English and saw a lot of different things.I think language is very interesting. I could express one substanceby using different sounds. So I wish I could study and read more English enlarge my knowledge.海信公司面试英文自我介绍3From a middle class family, I was born in Hsin Ying, Tainan on October 10th, 1969. My father is a civil official at Tainan City Government. My mother is a house wife good at cooking. Although I am the only child of my parents, I am by no mans a spoiled one. On the contrary, I have been expected to be a successful man with advanced education. I study hard at school. Besides texts knowledge, journalism is my favorite; whenever reading, my heart is filled with great joy and interesting.“Being good is must; successful, however, is plus.” Father adopts the idea of his father. Especially in military service, I realized it more precisely. People said: Military service makes a boy to man, I agree that.I realized the importance of English and began to study diligently when I was eighteen. I did not start in my early age, but I hope that I could pass the test of General English Proficiency Test. And this is my best wish at the moment.。

海信海尔英文介绍

1914 the Germans garrison驻军 in Qingdao was attacked by a Japanese invasion Finally, Germans lost control. 1915.1 Chinese entered an agreement with Japan that would eventually revert恢复 back control of Qingdao. The Germans were gone, but they had left a brewery that would eventually grow into a symbol of Chinese pride.
Managemen t innovation aim
renowned for its Tsingtao beer, the top-selling beer in China
country's leading export beer.
one of the oldest beer makers in China, was founded in 1903 by German and British merchants(商人) under the name of Nordic Brewery Co., Ltd. Tsingtao Branch. Today, Tsingtao has been aggressively growing acquiring companies and increasing its production output.
Tsingtao Brewery has a goal to become an international company with a global brand. It will continue to be innovative and brew the beer that customers love, and continue to brew the joys of life with passion!

海尔的发展历程英文版

Haier GroupHaier is the world’s 4th largest whitegoods manufacturer and one of China’s Top 100 IT Companies. Haier has 240 subsidiary companies and 30 design centers, plants and trade companies and more than 50,000 employees throughout the world. Haier specializes in technology research, manufacture industry, trading and financial services. Haier 2006 global revenue wasRMB107.5 billion.Guided by the business philosophy of CEO Zhang Ruimin, Haier has experienced the development stages, noted as Brand Building, Diversification and Globalization. At the 21st anniversary of the founding of Haier Group on December 26, 2005, Haier announced its 4th strategic development stage of global brand building. In 1993, Haier brand was officially recognized as a famous brand. In 2006, Haier brand was valued at RMB74.9 billion. Since 2002, Haier has consecutively been ranked first in the row of China’s most valuable brands for manufacture of 18 products, including refrigerators, air conditioners, washing machines, televisions, water heaters, personal computers, mobile phones and kitchen appliances. Haier was ranked first of China’s Top 10 Global Brands by China State Bureau of Quality and Technical Supervision (CSBTS) for refrigerators and washing machines. On August 30, 2005, Haier was ranked 1st of China’s Top 10 Global Brands by the Financial Times.Haier has been widely recognized as a leader of 9 products in terms of domestic market shares and the 3rd player of 3 products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000patented technology certificates (1234 for Haier inventions) and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.Haier’s “OEC”, “Market-chain” and “Individual-goal combination” management performances have been recognized worldwide. Haier’s experien ces have also been introduced into case studies of business mergers, and to financial management and corporate cultures of many foreign educational institutes, including Harvard University, University of Southern California, Lausanne Management College, the European Business College and Kobe University. Haier’s Market-Chain Management practice has also been recommended tothe EU for Case Studies and “Individual-goal combination” management concept has been recognized by worldwide management researchers as an feasible solution of commercial over stocks and accounts overdue.Facing the fierce global market competition, Haier launches the Global Brand Building Strategy and updates spirit “Create resources, worldwide prestige” and work style “Individual-goal co mbination, swift action and success” with an aim to gain global recognition and sustainable development.Unmatched Home Appliance Product OfferingsHaier’s product categories range from refrigerators, refrigerating cabinets, air conditioners, washing machines, televisions, mobile phones, home theatre systems, computers, water heaters, DVD players and integrated furniture, among which 9 are ranked market leaders in China, and 3 are ranked among the top 3 worldwide in their respective industries. Haier is also a world leader in the technology domains of intelligent integrated home furniture, networked home appliances, digitalization and large scale integrated circuits.By April 2006, the Haier Group has obtained 6,189 patented technology certificates and 589 software intellectual property rights. Haier’s proposal for safe care water heater technology initiative was accepted at the 66th IEC Conference in 2002 and Haier dual drive washing machine technology was included in the 2006 IEC standard proposal. This c learly demonstrates Haier’s world-class innovation capabilities in product R&D.Global Branding StrategyHaier’s global branding strategy aims at positioning the company as a local brand in different world markets in conjunction with enhanced productcomp etitiveness and strong corporate operations. Haier’s international business framework encompasses a global network of design, procurement, production, distribution and after-sale services. Today, Haier has established 15 industrial complexes, 30 overseas production factories and bases, 8 design centers and over 58,000 sales agents worldwide.In China, Haier’s 4 leading product categories - refrigerators, refrigerating cabinets, air conditioners and washing machines - have over 30% market share. In overseas markets, Haier products are available in 12 of the top 15 chain stores in Europe and 10 leading chain stores in the USA. Haier is now approaching its goal of being “local” in American and European markets via localized design, manufacturing and sales processes. In addition, Haier has set up production facilities and plants in the USA, Italy, Pakistan, Jordan and Nigeria.Haier’s innovative management principles, such as Haier’s OEC management model, “market-chain” management and “individual goal combination” – a system of assigning incentives-based responsibility to staff to ensure the quality of products delivered to their customers – have gained high recognition among international management institutes. Haier business case studies are included in the text books of Harvard University, University of Southern California, Lausanne Management College, European Business College and Kobe University.ServicesWith the concept of “customers as the foundation of growth”, Haier provides a one-stop star service to its customers. In a joint survey conducted by the China Consumer Association and the China Enterprise Research Centre of Tsinghua University on China’s domestic durable commodities for 2003 and 2004, 8 of Haier’s product categories were ranked No. 1 for customer satisfaction and overall satisfaction.In addition to high quality home appliances, Haier is also focused on offering best-of-breed service solutions to its customers. Haier’s service system runs throughout the production process from product design, production, manufacturing, to pre-sale, under sales and after sales service. Since 2002, Haier has successfully established a network of over 5,000 domestic professional service suppliers to deliver timely customized service.PartnersHaier has established an extensive sales network around the globe. Key partners in perspective markets include:China: Strategic alliance with Suning and Gome chain storesAmerica:Cooperation with TOP 10 retailers, e.g. SEARS, Lowe's, HOME DEPOT, Best Buy, PC-Richard, Wal-Mart, Sam's, Costco, BrandsMart and TargetJapan: Cooperation with TOP 10 retailers, e.g. YAMADA, KOJIMA and JUSCOEurope: Cooperation with KESA, Media Market and Carrefour参考资料：/abouthaier/corporateprofile/index.asp。

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