高级职业英语(第二版)教师参考书1-Extended Book
高级职业英语拓展教程2 unit 4-Extended Book
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Section 1 More Things to Do
More Things to Do
Activity 1
Activity 2
Activity 3
Activity 5
Read More about Attending Fairs and Exhibitions
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Fulfill the Following Tasks
高等教育出版社 高等教育电子音像出版社
Contents
1 2
3
Language Skill Description
Section 1 More Things to Do
Section 2 Window on Pronunciation
Career Skills Description
In this unit, you will
现在国内出版业正在成长国内出版图书的质量已有很大的提高版权交易的出口业正在增长并且因为版权购买力的提高和版权管理部门的扩展提高和版权管理部门的扩展国内的出版社的利润也较以往有所提高
Unit 4 Attending Fairs and Exhibitions
Extended Book
制作者：李响 制作者单位：广东警官学院
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Section 1 Activity 1
The fair will feature the latest publications from Chinese publishing companies, as well as books and electronic publications in many foreign languages. It will also feature various audio-visual products. In addition, the Beijing International Audio-Visual and Electronic Publication Expo will be incorporated into this fair, and the exhibition and sales hall of audio-visual products will be arranged. The exhibition will cover an area of 26 400 square metres and have 950 exhibition booths, including 354 booths displaying imported books, 446 exhibiting Chinese books, 72 Internet booths and 87 booths for audio-visual products. A total of 40 countries, regions and international organizations will participate.
高级职业英语读写教程2 unit 1-Reading and Writing
Section 2 Things to Do
Things to Do
Activity 1
Listen and Write
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Activity 2
Read and Think
Section 2 Things to Do
Activity 1 Listen and Write
participate in consist of operation upstream corporation
ws
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Section 2 Read and Think
Task 1 Test your problem-solving ability. What is the Forbes Global 2000?
The Forbes Global 2000 is an annual ranking of the top 2000 public companies in the world by Forbes magazine. The ranking is based on a mix of four metrics: Sales, Profit, Assets and Market value. The list has been published since 2003.
Section 1 Getting Things Ready
ExxonMobil 艾克森美孚公司 Fortune magazine 《财富》杂志 Houston 休斯顿 Netherlands 荷兰 Nigeria 尼日利亚 Plc: Public Limited Company 股份公开有限公司 Royal Dutch Shell Group 英荷皇家壳牌集团 Texas 德克萨斯州 The Hague 海牙 Wal-Mart 沃尔玛
高级职业英语立体化系列教材电子教案1unit7-Extended Book
7-e
g. gain respect
8-j
h. office manager
i. the size of a company
9-h
10-g
j. different roles
Section 1 Activity 2
Task 3 Fill in the blanks with the right words or phrases. Change the form where necessary. There are more words than you need.
Be a strong leader; this role requires (要求) good leadership and great organizational skills. Time management and knowing how to prioritize (把···区分优先次序) your work will be essential (必要的，重要的) in the job; as you will have to deal with not only your work but also other people’s work, such as reviewing it or giving advice on it.
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Write a Memo
Section 1 Activity 1
Activity 1 Read More about Managing Office Work. 1) What is an office manager? 2) What are the good qualities of a good office manger? 3) Why professionalism is so important for a good office manger?
高级英语视听说(第二版)---教师用书-及-课后答案
《高级英语视听说（第二版）》教师用书第二版说明《高级英语视听说》为专业英语课程教材，供高等院校英语专业高年级本科生使用；同时也为高等院校非英语专业高年级本科生使用。
近些年，大学英语及专门用途英语教学改革成果显著，非英语专业学生的英语水平提高很大，有些甚至好于英语专业的学生。
教师和学生都感到特别需要更高要求、更深程度内容的英语教材满足这部分学生的智力和情感需求。
这套教材既是很好的选择。
本教材还可以供研究生英语课程使用，供有同等英语水平的自学者和工作者使用。
本套教材于2008年荣获北京市精品教材奖。
目前已经重印十余次，受到教师和学生的广泛欢迎。
第二版教材去掉五部旧片，换上五部新片，其中三部电影，一部纪录片，以跟进时代。
它们分别是《黑天鹅》、《帮助》、《朗读者》和《精神病人》。
这些片子已在北外的课堂使用过，深受学生们喜爱。
单元安排根据学生的兴趣、影片的新旧、影片的难易重新做了调整，现在的安排给人一种全新的感受。
教师也可以按照自己的考虑、学生的水平重新安排一学期的课程顺序。
第二版教材建议每周学习一部片子，所用学时两小时。
网络的发展以及各学校音视频的建设使学生随时可以看到新片，这样使一周完成学生课前的准备及课上的讨论成为了可能。
我们衷心希望第二版能够受到更多教师和学生的喜爱。
在内容带给我们更多挑战的同时，也希望带给我们更多思考的快乐。
主编：王镇平2013年4月23日编写理念21世纪是一个以经济全球化和信息化为显著特征的时代，我们的人才培养目标要适应这个时代，我们的教材则要适应这个新的培养目标。
英语专业培养的人才应该是具有扎实的英语语言基础和广博的英语文化知识，并能在不同的工作和研究领域熟练运用英语的复合型人才，要同时兼具组织能力、实践能力和创新能力。
这套教材就是在这样的需求中应运而生的。
根据2000年《高等院校英语专业英语教学大纲》（以下简称《大纲》）的要求，21世纪外语专业教材应具有以下几个特征：教材内容和语言能够反映快速变化的时代；教材能处理好专业知识、语言训练和相关学科知识之间的关系；教材不仅仅着眼于知识的传授，还有助于学生的鉴赏批判能力、思维能力和创新能力的培养；教学内容有较强的实用性和针对性；注意充分利用计算机、多媒体、网络等现代化的技术手段。
《高级职业英语》(第二版)拓展教程3多媒体课件 unit 4
Quality Control
Unit 4 Quality Control
Section 1 More Things to Do
Activity 1 Read More About Quality Control
1. What is quality control?
2. How many processes are included in quality control, and what are they respectively?
The division of the quality control process into three separate processes ensures that specialized expertise is applied to each stage of operation. This
defect-free
6. Purpose of outgoing quality assurance (OQA): To ensure the shipment is 8)
Unit 4 Quality Control
Task 2 Match A 于 3. 没有缺陷的 4. 合格供应商清单 5. 制程检验 6. 首件检验 7. 人工检验 8. 装配过程 9. 质量监控 10. 来料检验
Task 1 Complete the outline with the information from the passage.
Quality Control Process
1. Definition of quality: Quality is a1)mindset
a formalized systemand 2)
高级职业英语拓展教程2 unit 1-Extended Book
Section 1 Activity 2 Fulfill the Following
Tasks
4. The restaurant specializes in foods with the special local flavour ___________. popular 5. Mobile phones with a digital camera are very __________ with young people. pioneered in early aviation. 6. The Wright brothers ____________ 7. The events were __________ in chronological order. listed
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Section 1 Activity 1
Coca-Cola was the first ever sponsor of the Olympic Games. This was for the 1928 Olympic Games in Amsterdam. CocaCola has been the world leader in every department of the soft drink industry. They were the first to put their drink in bottles. Coke was also the first to use aluminum cans. After years of research Coke introduced plastic bottles for their product. CocaCola introduced the first low calorie soft drink, “TAB”. In l982, Coca-Cola made history with the introduction of “DIET coke”. Coca-cola pioneered the fruit-flavoured Colas with “CHERRY COKE”. Creative slogans throughout the years have kept Coca-Cola “king of hill”. Here are some of the slogans that have made Coca-Cola forever famous.
职业英语第二册unit 4-Extended Book
Section 1 Activity 2
exceed 4. The price of the new cell phone model will not _______ $100. have been incorporated 5. Many of your suggestions ________________________ in the new plan. theme 6. The _______of our discussion is “China’s International Status in the New Century”. on display 7. A collection of photographs was ____________ in the hall. has (been) sold out 8. All the tickets to the show __________________.
introduce promote incorporate on display focus on theme exceed sell out profitable domestic
is introducing 1. The company ______________ a new family saloon this year. 2. The deal was __________________ to both parties. profitable promotion 3. His responsibility in the company is for the ____________ of products.
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Section 1 Activity 1
The fair will feature the latest publications from Chinese publishing companies, as well as books and electronic publications in many foreign languages. It will also feature various audio-visual products. In addition, the Beijing International Audio-Visual and Electronic Publication Expo will be incorporated into this fair, and the exhibition and sales hall of audio-visual products will be arranged. The exhibition will cover an area of 26 400 square metres and have 950 exhibition booths, including 354 booths displaying imported books, 446 exhibiting Chinese books, 72 Internet booths and 87 booths for audio-visual products. A total of 40 countries, regions and international organizations will participate.
高级职业英语立体化系列教材电子教案2unit 10-Extended Book
Section 1 Activity 1
A less qualified person got the promotion you desired. You regularly have to work overtime. You didn’t get the expected pay rise. A fellow employee is making harassing comments. You didn’t get the office you wanted. The employer isn’t providing an accommodation requested. A fellow employee never refills the coffee pot after taking the
serious? 2. When should legal action be taken to tackle a work problem? 3. Why should the problems be documented?nextSecion 1 Activity 1
Resolving Work Problems Hopefully workplace problems will never arise, but if they do, it’s important to remember two things: workplace conflicts come in all sizes, and one-size doesn’t necessarily fit all.To tackle and effectively resolve a workplace problem, consider the following guidelines: 1. Identify the problem. Be very specific in identifying the core of the problem. Consider these examples:
最新《高级职业英语》(第二版)读写教程1—课后练习句子翻译资料
《高级职业英语》(第二版)读写教程1—课后练习句子翻译Unit 1 Adapting to New Environments1.更重要的是,我们要学会独立生活。
What’s more, we should learn to live independently.更重要的是,我们缺乏必要的经验。
What’s more, we lack necessary experience.2.人类有可能最终登陆火星。
Chances are, that man will eventually land on Mars.格雷斯(Grace)来参加会议的可能性很小。
Chances are, that Grace will not come to the meeting.3.由于这个原因,他过去的许多朋友都反对他。
For this reason, many of his former friends turned against him.基于这个理由,我已决定把教书作为未来的职业。
For this reason, I have decided to take teaching as my future career.4.这不仅是学习新知识的大好时光,还是个人全面发展的大好时光。
This is a great time not only to learn new knowledge but also to develop ourselves in all aspects.这不仅是放松自己的大好时光,也是体验新事物的大好时机。
This is a great time not only to relax oneself but also to experience new things.5. 早晨朗读英文会给你带来许多好处。
Reading English aloud in the morning will do you a lot of good.考试作弊毁坏一个人的品格。
高级职业英语(第二版)教师参考书1-Extended Book
Extended BookSection 1More Things to Do Activity 1 Read More About Adapting to the New Environment参考译文如何适应自己的新工作你几乎花费了过去十五年的时间坐在教室学习零星的知识。
忽然有一天，你不得不走出教室这个避风港，不得不面对你第一份工作的严酷现实。
你可能会感到困惑，因为你发现那里的一切是截然不同的。
但是，请平静下来并熟识下面的温馨提示，这些可帮助你在职场上有一个良好的开端。
• 按时上班，如果不能早一点到的话。
这将有助于给你的老板和同事留下良好的第一印象。
• 穿着得体。
环顾四周，看看同事们如何穿着。
你可以穿得比要求高一点点，这比穿着不到位要好。
• 倾听和观察。
我从一个雇主那里得到的最好的忠告就是学会倾听和观察，而不是急不可待地跳出来提出要改变这改变那的建议。
• 远离办公室闲话。
这并不是说你对不经意听到的不予重视，有些闲话是有益的，但是不要参与其中。
• 注意举止礼仪。
常常微笑，对人友好。
记住，你是新人——你多少要像一只温顺的小羊羔 (至少在一小段时间内如此)。
• 找一位良师益友。
寻找一个乐意在你的职业道路上为你提供庇护的人。
• 不要不懂装懂，而是做好你自己的功课，学会你该学会的东西。
• 不要怕问问题。
如果你被分派了一个项目，又不确定应该如何完成，就要问。
项目开始之前问，总比该项目因为做错了而被推迟来得好。
Adapting to New Environments Unit 1Advanced Career English Extended Book4• 关注企业文化。
保持积极的态度和开放的头脑。
了解你公司的运作方式，公司内部的关系是倾向于正式的还是友好随意的？入乡随俗吧。
Key to the exercises:Activity 2 Fulfill the Following TasksTask 1 Complete the outline with the information from the passage.1) make a good beginning 2) on time3) properly 4) expected5) office gossip 6) pretend to know7) ask questions 8) Pay close attentionTask 2 Match A with B.1–j 2–g 3–a 4–h 5–i6–b 7–c 8–e 9–f 10–dTask 3 Fill in the blanks with the right words or phrases. Change the form where necessary.There are more words than you need.1. overhear2. observe3. involved4. bits of5. left ... impression on6. kinda7. assigned 8. underdressedSection 2 Reading Skill Exploration: Making PredictionsTask 1 Read the following paragraph, make your predictions and try to find the answers.1. It was a sunny day.2. He felt excited like other freshmen.3. The buildings are modern and the library is huge.4. Y es, he had difficulties in his studies and life.5. He would study hard to prepare himself for the future career.Planning Your CareerUnit 2Section 1More Things to Do Activity 1 Read More about Career Planning参考译文我的理想职业我的目标是获得一份既能表达我对艺术的热爱、发展我的艺术才能，同时又能享受应用不断创新的计算机技术的乐趣的职业。
《高级职业英语》(第二版)拓展教程2 电子教案 unit l
新标准高职公共英语实用综合教程(第二版)uni
Make use of active learning strategies to engage students in the material. Encourage participation in class discussions, group work, and hands-on activities to promote language practice and enhance retention.
设计模拟真实场景的课堂活动，让学生在实际应用中掌握英语语言技能。
根据学生的不同需求和水平，设计不同难度的课堂活动，满足个性化学习的需求。
布置与课堂内容相关的课外作业，帮助学生巩固所学知识，提高学习效果。
巩固课堂所学
设计具有挑战性的课外作业，引导学生自主学习，拓展英语学习的广度和深度。
拓展学习内容
鼓励学生独立完成课外作业，培养他们的自主学习能力和时间管理能力。
Characteristics of Teacher's Books
Before each lesson, teachers should review the lesson plan and prepare any necessary materials or resources. This will help ensure that the lesson runs smoothly and is focused on achieving the learning objectives.
The textbook includes useful appendices with extra resources and reference materials.
Textbook structure
最新《高级职业英语》(第二版)读写教程1—课后练习句子翻译资料
《高级职业英语》(第二版)读写教程1—课后练习句子翻译Unit 1 Adapting to New Environments1.更重要的是,我们要学会独立生活。
What’s more, we should learn to live independently.更重要的是,我们缺乏必要的经验。
What’s more, we lack necessary experience.2.人类有可能最终登陆火星。
Chances are, that man will eventually land on Mars.格雷斯(Grace)来参加会议的可能性很小。
Chances are, that Grace will not come to the meeting.3.由于这个原因,他过去的许多朋友都反对他。
For this reason, many of his former friends turned against him.基于这个理由,我已决定把教书作为未来的职业。
For this reason, I have decided to take teaching as my future career.4.这不仅是学习新知识的大好时光,还是个人全面发展的大好时光。
This is a great time not only to learn new knowledge but also to develop ourselves in all aspects.这不仅是放松自己的大好时光,也是体验新事物的大好时机。
This is a great time not only to relax oneself but also to experience new things.5. 早晨朗读英文会给你带来许多好处。
Reading English aloud in the morning will do you a lot of good.考试作弊毁坏一个人的品格。
Unit 1-Extended Course
Section 1 Activity one
having to buy a newspaper, so she turned her complaint into a business concept. The new businessperson founded Precision Advertising Distribution to deliver ads and coupons to doorsteps. Turning her dream into a reality hasn’t been as easy as coming up with the initial idea. Bebout started her market research by searching the Internet to get ideas from other companies providing the same type of service. Her Web research showed she’d have no competition for a door-to-door advertising business in Paducah. Bebout also used the Internet to pick up distribution tactics such as street intercepting,
next
Section 1 Activity one
or standing on streets and handing out advertising material. “I love the Internet,” Bebout says. “I got at least 50 percent of my information off the Web.” Bebout also relied heavily on contacts she made through friends and the SBA. These contacts provided assistance that Internet research couldn’t offer. Early on she met with a woman at the SBA who gave her vital information about how to write a business plan as well as some much-appreciated inspiration. “I was coming out of a male-dominated engineering environment, and it was amazing to meet with an intelligent business woman in a position of authority. The experience helped me know I could do it.” next
高级英文写作教程教师用书第2版
高级英文写作教程教师用书第2版教师的用书和学生的用书的话是有不同的，比如我们这本高级英文写作教程。
下面是店铺给大家整理的高级英文写作教程教师用书，供大家参阅!高级英文写作教程教师用书介绍高级英文写作教程(教师用书)(第2版)《高级英文写作教程(教师用书)(第2版)》以美国康涅狄格大学(University of Connecticut)的Thomas Kane和Leonard Peters编写的Writing Prose为蓝本精心改编而成。
让学生通过细致地阅读经典英语作品，锻炼驾驭英语语言的能力。
名家名作，语言优美考究，写作风格多样;名师讲解，介绍作品背景，分析语言难点;读写结合，培养欣赏能力，提高写作水平。
高级英文写作教程教师用书目录Lesson 1. The Delicate Art of the ForestLesson 2. The Emotive Component of MeaningLesson 3. The Big Bull MarketLesson 4. The Evil of My TaleLesson 5. Oxford as I See ItLesson 6. PedantryLesson 7. PlotLesson 8. Loneliness——An American MaladyLesson 9. The Population of Augustan RomeLesson 10. General George Armstrong CusterLesson 11. Our Unfortunate ConvictsLesson 12. The Third Knight´s SpeechLesson 13. Social Responsibility in Science and ArtLesson 14. The DelicatessenLesson 15. Chestnut StreetLesson 16. TouristsLesson 17. Golden GoaLesson 18. The Boston MerchantLesson 19. Mr. and Mrs. XLesson 20. John MasefieldLesson 21. My Average UncleLesson 22. The Unicorn in the GardenLesson 23. The Last FiestaLesson 24. Willie StoneLesson 25. Short TripLesson 26. Education os PhilosophyLesson 27. JohnsonLesson 28. Street Haunting——A London AdventureLesson 29. The Evolutionary AppetiteLesson 30. Young JoanLesson 31. Courtesy to Readers——Clarity高级英文写作范文：A survey on performance of our departmentA survey on performance of our department which is Customer Service, was carried out amount employees and customers. A few findings are developed in this following report.First of all, to start with positive points, it was reported that management fosters team spirit, and it is well followed by employees. Moreover, excellent feedbacks from our customers were received, they were all fully satisfied with services provided to them. In addition, sales results exceeded plan this year, which refect our effectiveness.Secondly, unfortunately, there is still weaknesses which could be improved. For instance, the questionnaire sent to employees outlines the lack of motivation within our team, people don’t work with gusto. Likewise, they all complain about a lack ofcommunication between Technical Service and Sales Department, which can affect our customers. Our competitors may take advantage of it.Finally, I am confident that we can achieve improvement. Regarding the lack of motivation I would recommend our Human Resources department to review their salary statements, indeed, Employees fell a bit of gap between their salary and the ongoing rate, thus pay people what they worth. Moreover, praise people and publically recognize their individual performance and leader should define clearly each employee objectives.In terms of communication, I suggest that our management leader start setting up regular meeting including sales and technical people and foster open dialogue.。
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Extended BookSection 1More Things to Do Activity 1 Read More About Adapting to the New Environment参考译文如何适应自己的新工作你几乎花费了过去十五年的时间坐在教室学习零星的知识。
忽然有一天，你不得不走出教室这个避风港，不得不面对你第一份工作的严酷现实。
你可能会感到困惑，因为你发现那里的一切是截然不同的。
但是，请平静下来并熟识下面的温馨提示，这些可帮助你在职场上有一个良好的开端。
• 按时上班，如果不能早一点到的话。
这将有助于给你的老板和同事留下良好的第一印象。
• 穿着得体。
环顾四周，看看同事们如何穿着。
你可以穿得比要求高一点点，这比穿着不到位要好。
• 倾听和观察。
我从一个雇主那里得到的最好的忠告就是学会倾听和观察，而不是急不可待地跳出来提出要改变这改变那的建议。
• 远离办公室闲话。
这并不是说你对不经意听到的不予重视，有些闲话是有益的，但是不要参与其中。
• 注意举止礼仪。
常常微笑，对人友好。
记住，你是新人——你多少要像一只温顺的小羊羔 (至少在一小段时间内如此)。
• 找一位良师益友。
寻找一个乐意在你的职业道路上为你提供庇护的人。
• 不要不懂装懂，而是做好你自己的功课，学会你该学会的东西。
• 不要怕问问题。
如果你被分派了一个项目，又不确定应该如何完成，就要问。
项目开始之前问，总比该项目因为做错了而被推迟来得好。
Adapting to New Environments Unit 1Advanced Career English Extended Book4• 关注企业文化。
保持积极的态度和开放的头脑。
了解你公司的运作方式，公司内部的关系是倾向于正式的还是友好随意的？入乡随俗吧。
Key to the exercises:Activity 2 Fulfill the Following TasksTask 1 Complete the outline with the information from the passage.1) make a good beginning 2) on time3) properly 4) expected5) office gossip 6) pretend to know7) ask questions 8) Pay close attentionTask 2 Match A with B.1–j 2–g 3–a 4–h 5–i6–b 7–c 8–e 9–f 10–dTask 3 Fill in the blanks with the right words or phrases. Change the form where necessary.There are more words than you need.1. overhear2. observe3. involved4. bits of5. left ... impression on6. kinda7. assigned 8. underdressedSection 2 Reading Skill Exploration: Making PredictionsTask 1 Read the following paragraph, make your predictions and try to find the answers.1. It was a sunny day.2. He felt excited like other freshmen.3. The buildings are modern and the library is huge.4. Y es, he had difficulties in his studies and life.5. He would study hard to prepare himself for the future career.Planning Your CareerUnit 2Section 1More Things to Do Activity 1 Read More about Career Planning参考译文我的理想职业我的目标是获得一份既能表达我对艺术的热爱、发展我的艺术才能，同时又能享受应用不断创新的计算机技术的乐趣的职业。
因此，我梦寐以求的职业是做一名计算机动漫游戏设计师。
我酷爱艺术，对栩栩如生的动漫非常着迷。
我常常梦想着用三维造型技术和flash 作令人如痴如醉的视频游戏。
这些游戏不但对美国年轻人而且对世界其它地方的玩家也极具吸引力。
此外，计算机动漫游戏设计是最近兴起的最有前途的职业之一。
根据美国美术协会所做的一项研究，这个专业的就业机会预计在今后几年将会急剧增加。
计算机动漫游戏设计需要专门的技术，其中包括二维和三维动画技巧、情节串连图版制作、脚本编写、透视图制作等。
要获得这些复杂的技能，我得上一所能给我提供深入学习相关课程和岗位培训机会的大学，这样我才能为从事这个职业作好准备。
西雅图美术学院提供的课程正是我需要的。
在这里，我将参加一切能实现我的职业目标的课程和活动。
为了实现我的目标，我将全力以赴。
我预见，凭借着从西雅图美术学院获得的技能和经验，我的职业目标正朝着这样方向前进：我将有资格在Blizzard 和EA Games 这样世界著名的动漫游戏公司工作，有幸参与制作像“遗忘国度”这样出色的网游。
我多年来可一直是个“遗忘国度”迷。
Advanced Career English Extended Book6Key to the exercises:Activity 2 Fulfill the Following TasksTask 1 Complete the outline with the information from the passage.1) A computer gaming and animation2) art and animation3) promising careers4) scripting5) attend a college6) work forTask 2 Match A with B.1–c2–j 3–a 4–i 5–b 6–g 7–e 8–d 9–f 10–hTask 3 Fill in the blanks with the right words or phrases. Change the form where necessary. There are more words than you need.1. are passionate about2. thrilling3. appeals to4. promising5. be eligible to6. foresaw7. in-depth 8. attain Section 2 Reading Skill Exploration: Improving Concentration1. career2. passion3. promising4. opportunities5. techniques6. obtain7. curriculum8. on-the-job 9. prepare 10. eligible11. thrilling 12. appealsIntroducing a CompanyUnit 3Section 1More Things to Do Activity 1 Read More about Company Introduction参考译文可口可乐公司可口可乐公司是世界上最大的饮料公司、世界上无酒精浓缩饮料和糖浆最大的生产商、批发商及零售商，同时还是美国最大的公司之一。
可口可乐公司的总部在乔治亚州的亚特兰大市。
它的股票在纽约证券交易所上市，是道琼斯工业平均指数和标准普尔500指数的一部分。
它的现任董事长和执行总裁是穆泰·肯特。
该公司因其旗舰产品可口可乐而家喻户晓。
通常，美国人在午饭和晚饭时常饮用水、牛奶、果汁、啤酒、咖啡、茶或碳酸饮料。
可乐是在美国以至全世界都最受欢迎的不含酒精的碳酸饮料。
可口可乐诞生的故事早已世界闻名。
1886年，亚特兰大市一位名叫约翰·潘柏顿的药剂师把在后院用古柯树叶和可乐果调制出的糖浆作为一种药在其药店内销售。
他在糖浆中加入苏打水进行实验，结果糖浆销量大增。
1892年，艾萨·凯德勒以2000美元的惊人价格获得了潘柏顿的配方专利权。
八年后，其建立了特许经销制，这也是公司至今如此成功的关键所在，将饮料装瓶的做法也为世界首创。
这种饮料之所称为Coca-Cola 是因为用来增味所用的古柯叶和可乐果。
潘柏顿的合伙人和记账员弗兰克·罗宾森基于成份建议用Coca-Cola 这个名字，因为从行销观点来看，两个C 更吸引人。
于是，罗宾森用他优雅的草书书就出了今天闻名于世的Coca-Cola 字样。
可口可乐公司成为奥林匹克运动会历史上第一个赞助商是在1928年在阿姆斯特丹举行的奥运会。
可口可乐一直是世界软饮料工业每个部门的先驱者。
他们创先把饮料注入瓶子中，并且率先使用铝罐。
多年研究后，可乐公司又推出塑料瓶装的产品。
可口可乐还率先投放了Advanced Career English Extended Book8低热量的饮料“TAB”。
1982年可口可乐公司又开历史先河，推出“健怡可乐”，还最新尝试把果味加入可乐中，推出“樱桃可乐”。
历年充满创意的口号使可口可乐一直保持霸主地位。
下面就是使可口可乐经久不衰的一些口号：1886: 美味怡神1922: 渴，不分季节1927: 可乐无处不在1944: 全球欢腾1976: 可乐增添生活情趣1979: 喝可乐令你开心微笑1982: 这就是可乐1995: 永远的可口可乐Key to the exercises:Activity 2 Fulfill the Following TasksTask 1 Complete the outline with the information from the passage.1) 1892 2) Asa Griggs Candler3) Atlanta, Georgia, USA 4) Worldwide5) Beverage 6) Coca-Cola7) N YSE 8) Muhtar Kent9) TAB10) Always Coca-Co1a Task 2 Match A with B.1–d2–f 3–j 4–e 5–g 6–i 7–h 8–c 9–b 10–aTask 3 Fill in the blanks with the right words or phrases. Change the form where necessary. There are more words than you need.1. sponsored2. diet3. obtained4. flavour5. popular6. pioneered7. listed8. (been) expandedIntroducing a Company Reading Skill Exploration: Reading Meaning ClustersAdvanced Career English Extended Book10Inviting and Receiving Visitors Unit 4Section 1More Things to Do Activity 1 Read More about Catering Visitors参考译文如何接待来宾前台是接待区。